ITV

Category: Music and Youth

  • Tips Music strikes multi-year licensing deal with ShareChat and Moj

    Tips Music strikes multi-year licensing deal with ShareChat and Moj

    Mumbai: Tips Music on Tuesday announced a multi-year licensing deal with social media platform ShareChat and short video app Moj. The deal is one of the largest music deals announced this year by the company.

    The partnership will allow the 340 million active users, on both ShareChat and Moj, access to not only Tip’s latest upcoming music content but its massive catalogue of Indian music to create their own short video content using the in-app library, said the statement. 

    The robust music library offers thousands of songs in diverse Indian languages like Hindi, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi, Gujarati, and Bhojpuri across genres like film or non-film songs, devotional music, ghazals, and indie-pop.

    “It’s been a pleasure continuing our collaboration with ShareChat and MoJ, they are an amazing team and really have established themselves in such a short time frame, with this partnership both companies will continue to grow side by side and open possibilities for creators and users to explore their creativity,” said Tips Industries chairman and managing director Kumar Taurani.

    “Our multi-year deal with Tips Music is a key part of our strategy to be an ally of the music industry and a signal of our increasing focus on ensuring music fans have the widest library of music available on a short video platform in India to create fan-powered videos,” ShareChat and Moj senior director music partnerships Berges Y Malu. “Tips Music’s large catalog of content spreading across languages and genres provides our users with access to amazing music to create immersive social experiences. These partnerships help artists grow their audiences and break songs across India.”

  • Virginia Sharma moves on from JioSaavn

    Virginia Sharma moves on from JioSaavn

    Mumbai: JioSaavn vice president of brand solutions Virginia Sharma has decided to move on from the company after close to a two-year stint. 

    Prior to joining JioSaavn in May 2020, Sharma was employed with LinkedIn as sales director, marketing solutions.

    Based out of JioSaavn’s Gurgaon office, Sharma was spearheading the music streaming company’s global digital ad monetisation efforts across platforms. She was responsible for driving the adoption of JioSaavn’s innovative advertising solutions for brands while overseeing agency and client relationships.

    “Wrapping up an incredible 2 year journey at JioSaavn for Brands with a little victory dance! Today is my last day, and I am leaving feeling grateful and satisfied with my contributions to the team and our clients. We delivered double digit revenue growth throughout the pandemic and have built a world class full stack digital sales and customer success organization. Thank you to the founders of JioSaavn Vinodh B, Rishi Malhotra, and Paramdeep Singh for giving me this incredible opportunity!” Sharma wrote in the LinkedIn post.

    With over two decades of experience in sales and marketing, Sharma has worked in the US, Singapore, Japan and India. She has also worked with IBM for more than 15 years in various global and regional roles, including India vice president of marketing and communications before joining LinkedIn Asia Pacific in 2014.

    “Over the next few weeks, I will be investing in my mom’s recovery after her month-long hospital stay and preparing for my EFPM Doctoral Defense. More on my #nextplay in the coming weeks!” she further said in the same post, about her future plans.

  • T-Series, Hungama join hands to foray into NFTs

    T-Series, Hungama join hands to foray into NFTs

    Mumbai: Music and film studio T-Series has announced its foray into Non-Fungible Tokens (NFTs) in association with Hefty Entertainment – a division of digital media entertainment company Hungama. According to a statement, the association brings together the latter’s 90 million+ monthly active users (MAUs) across music, gaming and video to join hands with T-Series’ over 395 million YouTube subscribers base and 75 million followers on social media across Facebook, Instagram and Twitter.

    “The strategic partnership between the two companies is built on their 20-year-old, long-standing association. T-Series and Hungama will leverage their global distribution network and a library spanning two lakh songs, 65,000 music videos and 150+ films across Indian languages to create the next big digital revolution,” said the statement.

    “We are delighted to extend our two-decade-long alliance with Hungama, and to enable our community with access to the Metaverse,” said T-Series chairman and MD Bhushan Kumar. “Having set the ball rolling, we look forward to expanding and enhancing the value of our content that leads to the rapid expansion of the global digital entertainment industry, and offering a future full of potential, interactivity and collaboration for our communities around the globe.”

    The foray will witness the two entertainment brands raise the bar of entertainment creation and consumption via Hefty Entertainment (a Web 3.0 initiative by Hungama), and in partnership with Ethereum scaling and infrastructure development platform, Polygon. Hefty Metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with flourishing web 3.0 communities.

    Hungama will create NFTs, rare collectibles and ‘money can’t buy experiences,’ in addition to unlocking special moments from T-Series’ catalogue of new and existing content.

    “We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and engage with fans. We promise to give billions of fans of Bollywood, globally, an experience that will see value accrue to them on our platform,” said Hungama founder Neeraj Roy.

    “T-Series has demonstrated its leadership position on the back of innovation and adoption of new technology advancements to drive distribution across the ever-evolving digital landscape,” stated T-Series president Neeraj Kalyan. “T-Series and Hungama’s partnership is built on mutual trust and we will continue to consolidate into more meaningful avenues, akin to our foray in the NFT space.”

  • Red FM launches ‘Wave Se Safe’ campaign to spread Covid awareness

    Red FM launches ‘Wave Se Safe’ campaign to spread Covid awareness

    Mumbai: 93.5 Red FM along with Project StepOne has announced the new campaign called ‘Wave Se Safe’ that puts the spotlight on spreading authentic information about the new variant of Covid-19. The campaign aims to sensitise people about the situation and how putting it under control is in our own hands.

    “Looking at the ongoing hysteria around the third wave of Covid, we believe that the need of the hour is for thorough and accurate information. We realised there is a huge population that lacks authentic information about safety precautions around the new variant,” stated Red FM and Magic FM director and COO Nisha Narayanan. “We have had a long and fruitful association with them in the past and our collective aim is to do everything we can to try and help as many people as possible to stay aware and updated about the pandemic.”

    The information will be given by a subject expert/doctor from Project StepOne, covering the important aspect of the new variant that people must know. The information will reach out to listeners of Red FM across 40 cities, said the radio network in a statement.

    “Red FM has driven many educational campaigns including ‘Doubt Ko Out Kar’ and ‘Nation Ka Vaccination’ to urge the community to adopt Covid appropriate behaviour. ‘Wave Se Safe’ is a great step to get reliable advice to the community members straight from the doctors to make sure we sail through the omicron wave smoothly,” said Ujala Cygnus founder and Project StepOne core team member Shuchin Bajaj.

  • Radio City urges citizens to donate for good cause

    Radio City urges citizens to donate for good cause

    Mumbai: Many people find it difficult to resist the urge of an unexpected shopping spree, eventually cluttering the house with heaps of unused goods is definitely not a good idea, especially when there are people around us who may be in need of basic essentials. With this thought in mind along with the intention to make a difference in the lives of those who are needy, Radio City launched ‘Naya Laaye To Purana – Khali Karo’ campaign to inspire its listeners to give away their old belongings such as books, clothes, shoes and donate them to the less fortunate.

    The radio network launched its morning-led activity namely Radio City ‘Khali Karo,’ appealing to Radio City’s millions of listeners in Mumbai city to donate for a noble cause, while also helping them get rid of their old items in the process. The idea of the campaign is to encourage listeners to fill joy in the lives of underprivileged people and help contribute positively to society.

    “Our radio channel was built on the strong foundation of bringing people together, and connecting countless listeners all across the country. All our campaigns and initiatives are an amalgamation of universal emotions and good content that can transform lives, and this initiative is yet another extension of the same,” Radio City chief creative officer Kartik Kalla said. “There is no bigger collective experience than coming together for a noble cause, and using one’s platform to spread and encourage an activity that can benefit thousands of underprivileged people, and give them a better standard of life. At Radio City, we will continue to launch initiatives that brings the world together, just like our platform.”

    The campaign received an overwhelming response from the citizens of Mumbai. The collection drive was conducted by Radio City over the course of a week and the team collected approximately 80 bags of clothes, WiFi routers, sofa, beds, shoes, books, toys, chairs, fans which were all then handed over to the NGO Goonj Foundation, in order to support and benefit the underprivileged community in the city, said the radio network in a statement.

    Recently, Radio City also culminated award-winning social cause campaigns namely ‘Ek Kapda Abhiyaan,’ ‘Thand Se Jung’ in regions such as Punjab, Haryana, Uttar Pradesh. The objective of the initiative was to spread warmth in the lives of the underprivileged.

  • The 2022 Grammy Awards postponed amid Omicron surge

    The 2022 Grammy Awards postponed amid Omicron surge

    Mumbai: The 2022 Grammy Awards have been postponed indefinitely, weeks before the planned Los Angeles ceremony over what organisers called “too many risks” from the Omicron variant.

    The Recording Academy on Wednesday said it made the decision to postpone the ceremony “after careful consideration and analysis with city and state officials, health and safety experts, the artist community and our many partners. Given the uncertainty surrounding the omicron variant, holding the show on January 31 simply contains too many risks.”

    The attempt at a back-to-normal show had been scheduled for 31 January at the newly renamed Crypto.com Arena with a live audience and performances, but no new date is on the books.

    Jon Batiste is the leading nominee for this year’s honours, grabbing 11 nods in a variety of genres including R&B, jazz, American roots music, classical and music video. Justin Bieber, Doja Cat and H.E.R. are tied for the second-most nominations with eight apiece.

    The Grammys move could be the beginning of another round of award-show rescheduling after another winter coronavirus surge, with the Screen Actors Guild Awards planned for February and the Academy Awards for March. The announcement was made around the same time the Sundance Film Festival cancelled its in-person programming set to begin on 20 January and shifted to an online format.

    Last year, like most major awards shows in early 2021, the Grammys were postponed due to coronavirus concerns. The show was moved from late January to mid-March and held with a spare audience made up of mostly nominees and their guests in and around the Los Angeles Convention Center, next door to its usual home, the arena then known as Staples Center.

    It was a big night for Beyonce and Taylor Swift, but the live performances that set the Grammys apart from other awards shows were set separately with no significant crowds, many of them pre-taped.

    “We look forward to celebrating Music’s Biggest Night on a future date, which will be announced soon,” the academy statement said.

    With two professional basketball teams and a hockey team occupying the arena, finding that date could be complicated. The Recording Academy made no mention of a possible venue change in its statement.

  • Epic announces season 3 of ‘Raja Rasoi aur Anya Kahaniyaan’

    Epic announces season 3 of ‘Raja Rasoi aur Anya Kahaniyaan’

    Mumbai: After two successful seasons, Epic, the flagship channel from the house of IN10 Media Network, is coming back with the third season of the popular docuseries “Raja Rasoi Aur Anya Kahaniyaan.” 

    The latest season of the culinary show will air every Friday at 9 p.m from 17 December. The show can also be viewed on the network’s mobile app, Epic On.

    The latest season of the docuseries will once again bring together the history and culinary culture of the country that was once the land of several kingdoms ruled by Nawabs and Maharajas. “This time the focus will be on royal families as protagonists and on exploring their personal stories and journeys that shaped their present-day food practices. Apart from history and folk tales, the third season will have a more personal anecdotal flavor of the royals and their cuisine,” shared the channel in a statement.

  • MTV Beats increases share in music genre to 21% as it turns 5

    MTV Beats increases share in music genre to 21% as it turns 5

    Mumbai: Hindi music channel MTV Beats maintained the top position in the genre consistently with an average weekly time spent of 28 minutes per viewer. The channel garnered a total of 370 million viewers along with a total of more than 120 billion viewing minutes, further improving its genre share to 21 per cent as compared to 17 per cent the previous year.

    This year MTV Beats completes five years since its launch. The channel has launched a month-long interactive campaign to celebrate its anniversary. It has launched a series of contests hosted by singer and pop icon Dhvani Bhanushali. The channel is giving away 62 prizes along with five bumper prizes to the winners of the contests.  

    The channel has found innovative ways of revamping some of their existing shows by going remote with zoom call shoots and phone-based footage, some shot by artists themselves. The popular show “Dil Beats Lockdown Love” witnessed a cumulative reach of 38.7 million viewers with a total of more than three lakh viewing minutes, shared the channel.

    “MTV Beats’ journey has been exciting and exhilarating,” said Viacom18 head of youth, music and English entertainment Anshul Ailawadi. “Since its launch in 2016, the channel has demonstrated growth in the Hindi music genre by diving deep into consumer insights and upscaling its content to cater to its viewers. In the last one year, with realities changing daily, we have managed to keep our audiences thoroughly engaged with unique and original programming initiatives.”

  • Vh1 collaborates with JioSaavn for new show ‘Pop Hits Certified’

    Vh1 collaborates with JioSaavn for new show ‘Pop Hits Certified’

    Mumbai: Viacom18’s international music and English entertainment channel Vh1 has in association with audio-streaming service JioSaavn announced the launch of “Pop Hits Certified,” a bi-monthly show starting 15 December. 

    With an aim to foster a community of pop-lovers and keep them updated on the latest pop trends, Vh1 and JioSaavn will release a list of 10 tracks from JioSaavn’s Hero Playlist every fortnight. To engage the audiences digitally Vh1 will air the special show ‘Pop Hits Certified’ with music videos from the playlist. The program will also be hosted by JioSaavn on its app.

    The two music platforms have joined forces to put together a fortnightly playlist of songs from celebrated pop artists from across the world to deliver global pop tunes on digital and television. Spread over three months the collaborated playlists will explore different sub-genres and themes. 

    “Vh1 has unequivocally been India’s biggest platform for international music and pop culture. Through musical extravaganzas featuring renowned artists from around the world, we have not only managed to retain our loyal viewers but also deepened their engagement with their favourite music,” said Viacom18 head – youth music and English entertainment Anshul Ailawadi. “With our partnership with JioSaavn, we aim to showcase pop music to our viewers through ‘Pop Hits Certified’ and build a larger community of pop-lovers.”

  • Deep Money’s latest Punjabi song ‘Carrera’ crosses 1.5 million on Youtube

    Deep Money’s latest Punjabi song ‘Carrera’ crosses 1.5 million on Youtube

    Mumbai: After giving super-hit songs in the past like “Dope Shope,” “Heeriye,” “Blush” alongside others, Deep Money is back with his new song. Launched under the Fab Music Beats’ music label on 6 December, his latest Punjabi track “Carrera” has already crossed over one million views on Youtube.   

    Fab Music Beats has been garnering love and attention from its audiences for promoting local Indian musicians, singers, and artists who really deserve to be known by the world for their art and skills. The past releases by the label and have already crossed millions of views. This is their first launch with a renowned artist and has already started topping the music charts.

    “Carrera” is an up-beat Punjabi track with an urban and contemporary vibe to it. It has peppy music which leaves a lasting impression on the listeners’ minds. The hook line of the song is extremely catchy and groovy at the same time.

    The video for Carrera features the multi-talented Deepti Sadhwani alongside Deep Money. Deepti, who recently gave a hit music video “Butterfly Wale,” is also a great singer herself and a successful emcee.

    The music for this groovy track is provided by Deep Money himself, and the lyrics are penned by NS Chauhan. The song is streaming now on the official Youtube channel for Fab Music Beats as well as all other major audio streaming platforms.