Category: Movie Channels

  • Sony Pix to premiere 4 movies on 16 February

    Sony Pix to premiere 4 movies on 16 February

    MUMBAI: The English movie channel from the Multi Screen Media (MSM) stable – Sony Pix – is continuing on its clutter breaking innovations as its gearing up for one of its biggest day yet.

     

    Living up to its brand promise; Stay Amazed, Pix will present its viewers, a unique opportunity to experience the amazement of four big movie premieres back to back for the first time ever on Indian Television. The date is 16 February, when viewers will get to see the premiere of Expendables 2 at 12:00 pm, M. Night Shyamalan’s sci-fi thriller After Earth at 2:00 pm, deep sea thriller Dark Tide starring Halle Berry at 4:30 pm and the critically acclaimed The Girl with the Dragon Tattoo at 7:00 pm.

     

    Sony Pix EVP and business head Saurabh Yagnik added: “We constantly strive to interact and engage with our viewers, by not just offering exceptional titles but also presenting them a completely memorable viewing experience. ‘Premiere Pixathon’ is one such initiative that will break the clutter and help differentiate us in the genre. It’s for the first time ever that any Hollywood movie channel in the genre has come up with such initiative.”  

    Sony Pix has always been amongst the front runners when it comes to promoting and marketing their premieres in an innovative way. With ‘Premiere Pixathon’, the channel will again heighten the amazement of its viewers and engage them like never before.

  • Sony PIX aims 20 per cent market share by 2014 in English movie space

    Sony PIX aims 20 per cent market share by 2014 in English movie space

    KOLKATA: Hollywood movie channel Sony PIX is looking to increase its market share to 20 per cent by the end of the current year 2014 in the Hollywood movie channel space from the present 18 per cent by strengthening its content.

     

    “Our aim is to grow our share and take it upwards to around 20 per cent by the end of 2014. In terms of viewership, the company has a market share of 18 per cent,” said Sony PIX EVP & Business Head Saurabh Yagnik, while announcing two initiatives – premieres of four big movies back to back and Pix Premiere Nights with the latest movie, Robocop in Kolkata, on Friday.

     

    “In 2013, we were consistent and maintained the second position, we even banged Star Movies occasionally from number one spot,” he said.

     

    On being asked the strategies to achieve this target, he said that the channel would focus on strengthening its content, while being innovative and relevant. “We are evaluating for other tie ups for content,” Yagnik said as he said that the channel plans to pump in more money to acquire content.

     

    When asked about the channel’s penetration in the Kolkata market, he said Sony Pix’s market share was 22 per cent in 2013, more than its average pan India share as people in WB are more inclined towards English movie channels.

  • Sony Pix presents Pix Premiere Nights

    Sony Pix presents Pix Premiere Nights

    Sony PIX, India’s premium Hollywood movie channel is geared up for the biggest amazement yet again! The channel is all set to make you go ‘Wow’ with an exciting proposition for its viewers on February 13 – PIX PREMIERE NIGHTS with the latest movie –‘ROBOCOP’
     

    PIX PREMIERE NIGHTS, is a unique proposition for the viewers to exclusively watch the premiere of the latest Hollywood movies before its theatrical release in India. Sony PIX will present this exclusive opportunity to its viewers to experience the thrill of a Hollywood blockbuster movie a day before its release in Indian theatres. The lucky few who win this contest stand a chance to win couple invites to the exclusive premiere of the summer blockbuster movie ROBOCOP.

     

    Commenting on this initiative, Neville Bastawalla – Marketing Head, Sony PIX says, “As part of our brand promise ‘Stay Amazed’, we push ourselves to being true to this promise. PIX Premiere Nights is one such brand deliverable that delivers this promise and will be a key tent pole on the channel. PIX PREMIER NIGHTS GIVES VIEWERS A CHANCE TO WATCH MEGA BLOCKBUSTERS month on month before India does in theaters, a day before the release. This also addresses strong viewer needs, giving our viewers badge value and flaunt value amongst their peers. It’s actually like secret screening of movies for select elite before the masses can see the movie. Also the scale across 6 cities is truly one of a kind by any English movie channel in India.

     
    From January 24th, a TAB on Sony PIX Facebook page gave the fans a chance to enter the contest and win tickets to watch the action – packed movie on February 13th, a day before anyone in India does. Viewers can also enter the contest by giving a missed call on 1800 3000 1140. 1200 tickets will be up for grabs as the contest will be run in 6 cities (Mumbai, Delhi, Bangalore, Pune, Hyderabad and Ahmedabad).

     

    PIX Premier Nights is presented by Fair and Lovely Max Fairness.  

     

    Get ready for the biggest amazement with PIX PREMIERE NIGHTS and watch ROBOCOP before anyone in India does only with SONY PIX

  • Max launches ‘MAX Fully Deewana Contest’

    Max launches ‘MAX Fully Deewana Contest’

    MUMBAI: MAX, the premium Hindi movies and special events channelis all set to tickle the funny bone of its viewers with a unique Bollywood property called ‘MAX Fully Deewana contest’ hosted by the inimitable duo of Krushna Abhishek and KikuSharda.

    This unique contestwill showcasefamous Bollywood movies and their well-known dialogues in the most humorous way. The on air contest is scheduled to air during the 9pm movie from the 9th to the 22nd of February.In this Bollywood-based contestthe viewers will have to answer 3 simple questions which would enable themto win prizes. There will be 3 questions asked daily which viewers have to answer via a SMS. Four lucky winnerswill each win an L.E.D. television daily. The winners will be announced on the channel the following day. The hostsKrushna Abhishek and KikuSharda, will be asking these questions through a series of spoofs and gags to keep the viewer entertained.

    On his association with the contestKikuSharda, said “Even though it is my first appearance on MAX, I’ve always been glued to the channel because I am a big film buff. When the opportunity came to work on this show with Krushna, I was very pleased. He is a fine comic actor and I think he has impeccable comic timing. We always have a blast when we work together and this will be no exception.”

    When asked about his filmy side KrushnaAbhishek jumps in and says “I have always been a Bollywood fan and there is a filmy Deewanapan and Deewangi in me right from childhood. I love to play different characters and the ‘MAX Fully DeewanaContest’ is a very good medium to showcase the same. Iwas really glad I would be doing this with Kiku. He is a phenomenal comic actor and I think we complement each other on our comic timing which I think is very important.“

    Commenting on the initiative Vaishali Sharma, VP Marketing, Sony MAX says, “We are very happy to bring such an engaging and humorous contest for our audience.We always strive to innovatively entice the viewers who have been our utmost priority. Havingfabulous and witty actors likeKrushna and Kikuon board for this out of the box concept, I think the viewers will be thoroughly entertained.”

  • Sahara’s Filmy to be managed by the Entertainment Hub?

    Sahara’s Filmy to be managed by the Entertainment Hub?

    MUMBAI: It began with a bang around eight years ago but for some time now, the movie channel Filmy from the Sahara One Media and Entertainment bouquet, has been whimpering and struggling to even be seen.  The management of the Sahara group has been preoccupied with larger problems related to the Securities Exchange Board of India (Sebi). 

     

    And it is looking at strategically exiting from directly managing its media business. The first indication of this is the deal, which sources say, it has struck with Mumbai-based TV production company The Entertainment Hub. Under the arrangement, the latter reportedly will be managing Filmy on a contractual basis. The Entertainment Hub, which is part of the Snip Entertainment Group, will reportedly be responsible for Filmy’s content scheduling, distribution and also for revenue generation. The deal also envisages the spoils being shared with the Sahara group.  

     

    Titles such as No Entry, Guru, Khosla Ka Ghosla, Umrao Jaan, Dor, Gangster, Khamoshh, Fareb, Jo Bole So Nihaal and few other feature films have had their TV premieres on Filmy. The movie channel has also showcased films such as Ghajini, Singh Is King, Jaane Tu Ya Jaane Na.., Golmaal Returns, Bhoothnath, Sarkar Raj etc.

     

    Despite Big films, the channel has not managed to get much traction in TV homes, as the Sahara Group has cut off all supplies of distribution and marketing money, thus ensuring that its reach and branch recall has hit rock bottom. “Amongst movie channels, it probably ranks even below the last channel,” says a media observer. 

     

    Hence, the Entertainment Hub which is a supplier of TV shows such as Haunted Nights and Piya Ka Ghar Pyaara Lage on Sahara One has its work cut out for it, thanks to the competitive TV distribution environment that is prevalent today. Sister company Snip Entertainment has interests in content syndication, TV production and music licensing. 

     

    Apparently, the Sahara group is in conversation with a large media group to manage even Sahara One. An announcement is likely to be made in March sometime, if sources are to be believed. 

  • MIB orders WB to stop transmission for one day

    MIB orders WB to stop transmission for one day

    NEW DELHI: It seems the Ministry of Information & Broadcasting (MIB) keeps a close watch on channels that don’t follow the guidelines set for them. That is what is evident from a recent incident where the Ministry has cracked its whip on the international movie channel, WB (Warner Brothers). The Ministry has prohibited the transmission or retransmission of the of WB TV channel for one day throughout India later this month as a penalty for telecasting a V/UA certified film It’s a Boy Girl Thing on 7 January, 2013 at 11.51 am.

     

    The prohibition on any platform throughout India will be with effect from 00.01 am on 24 January till 00.01 am on 25 January.

     

    The action has been taken under in exercise of the powers conferred by sub-section (2) & (3) of Section 20 of the Cable Television Networks (Regulation) Act 1995 and under paras 6.1 and 6.2 of the Guidelines for Downlinking from India.

     

    The Ministry had issued a notice to the channel on 20 August last year as the telecast appeared to violate late Rule 6(l) (a), 6 (tXd), 6(l) (k) 6(l)(o) & 6 (5) of the Cable Television Networks Rules 1994 under the Cable Television Networks (Regulation) Act 1995 and the channel was asked to show cause within fifteen days.

     

    While asking for a personal opportunity to explain their position, M/s Turner International India, the parent company of WB channel, in their reply of 2 September said it was not aware about the Central Board of Film Certification (CBFC) suggesting 15 voluntary cuts and l6 compulsory cuts in the film until the Ministry issued the notice. It further said all content telecast on the channel was reviewed by its Standards and Practice Department which had very strict mechanism to ensure that only appropriate material was played out in accordance with Indian requirements.

     

    Turner further said that immediately upon receipt of the notice, the channel withdrew and stopped all further telecast of the film and indicated that the channel was willing to re-apply to the CBFC for re-certification of the film and would not telecast the same until a certificate was obtained by the CBFC. Furthermore, it said the CBFC Certificate available with it contained only the compulsory cuts without any reference to the voluntary cuts and that it had not questioned the completeness of the Censor Certificate and had made the edition and cuts based on the belief that the Censor Certificate available with them was the only, valid and complete Censor Certificate issued by the CBFC.

     

    In the personal hearing given by the Inter-Ministerial Committee, the Turner representative issued an unconditional apology for airing the film with offensive content on television and admitted that it was a mistake on the part of their programme team. The Committee previewed the CD containing the film, considered the reply of the channel and the personal submissions made by the representative of the channel.

     

    The Committee held that the channel had clearly violated the provisions of the Programme Code and observed that this kind of violation of the provisions of the 1995 Act and Rules framed there under was not acceptable. Though the channel had accepted their fault and apologised for their mistake, ‘they cannot escape the responsibility of ensuring that the content on their channel is in conformity with the Programme Code at all times. Moreover, before telecasting any film due diligence has to be done by the channel to assure that only certified version fully compliant with all necessary and voluntary deletions/editions is aired.

     

    The Ministry said the film telecast by the channel shows ‘highly objectionable visuals which denigrate Women’.

     

    ‘The Visuals shown are very offensive and obscene as the private parts of male and female are focused upon. The portrayal of the sex change is in bad taste and is indecent. The visuals are not fit to be viewed by children and also not suitable for unrestricted public exhibition. These visuals also denigrate women,’ remarks the notice.

     

    Rule 6 (1) (a) of the Programme Code contained in the Cable Television Networks Rules, 1994 provides that no programme should be carried in the Cable Service which offends good taste or decency. Rule 6 (l) (d) provides that no programme should be carried in the Cable Service which contains anything obscene, defamatory, deliberate, false and suggestive innuendos and half truth. Rule 6 (l) (K) provides that no programme should be carried in the Cable Service which denigrates women through the depiction in any manner of the figure of a women, her form or body or any part thereof in such a way as to have the effect of being indecent or derogatory to women. Rule 6 (l) (o) & 6 (5) provides that no programme should be carried in the Cable Service which is not suitable for unrestricted public exhibition and children viewing’.

     

    In view of the apology by the channel and its reply, the Committee recommended the prohibition of the transmission/re-transmission of the channel throughout India for one day.

  • Salman Khan, Ajay Devgn and Rajnikanth’s heroic hits on Star Gold this Republic Day

    Salman Khan, Ajay Devgn and Rajnikanth’s heroic hits on Star Gold this Republic Day

    MUMBAI: Star Gold – ‘The Home of Bollywood Blockbusters’ commemorates Republic Day this year with a two week movie programming special called ‘Asli Heroes’, showcasing the best of Bollywood heroism. Star Gold is gearing up to celebrate this patriotic festival with blockbuster films of leading superstars Salman Khan, Ajay Devgn, Rajnikanth and many more. The festival shall play from 12th January 2014 to 26th January 2014 every night 8 pm.

    As our country cherishes this significant day with great enthusiasm in colorful and exciting ways, Star Gold lends a Bollywood ambience to this historic occasion with its ‘Asli Heroes’ programming festival. Star Gold will showcase a brigade of films depicting Bollywood Heroes as bold police officers or fearless vigilante combating personal and social injustice. The channel has slated thrilling Bollywood Blockbusters such as Dabanng, Makkhi, Son of Sardaar, Wanted, Singham, Sivaji- The Boss, and many more for the ardent audience.

    Commenting on this occasion, Hemal Jhaveri, Executive Vice President, Star Gold said, “Being one of the leading Hindi movie channels in India, our aim has always been to provide a quality entertainment experience to our viewers. We have always believed in crafting differentiated and entertaining programming specials for our audience, underlining our commitment to bring them the latest and best of Bollywood. The Republic Day programming special ‘Asli Hero’ is our initiative to present our nation with the best mix of heroism and entertainment, and inspire our audiences once again to Karo Dil Ki!”

    So catch all the fun, action and excitement this Republic Day with your favorite Bollywood flicks only on Star Gold!

     

  • Star Movies Action presents a Bigger Dose of Action in 2014

    Star Movies Action presents a Bigger Dose of Action in 2014

    MUMBAI: Star Movies Action, India’s biggest action movie channel is dedicated to bringing the best of Action movie line-up from Hollywood. The channel was launched in June 2013 keeping in mind the action movie buffs, making it the first action movie channel in the English movie category in India. The channel has overtaken long-existing channels in the genre beating them by substantial figures. New movie premieres and the biggest action hits of 2013 are slated to air in 2014 on Star Movies Action.

    Kick-starting the New Year on a high note, the channel has announced the television premiere of Iron Man 3 – the highest grossing movie of 2013 that will be aired for the first time on Indian Television on 26th January 2014 at 1PM & 8PM. Other upcoming premieres in the first quarter include The Wolverine,The Man with the Iron Fists and R.I.P.D. The channel has scheduled an action blockbuster  premiere every month in 2014 ensuring that its viewers view the best content on the channel.

    Action has emerged as a very successful genre along with drama and comedy in India. The action genre acts as a stimulator with the audience driven towards heroes triumphing over their adversaries and justice being served.  The popularity of this genre stems from car chases, explosions, fight sequences and death defying stunts that keep the viewers on the edge of their seats. Driven by this, Star Movies Action shows the best of action movies to its viewers in this thrilling segment.

    Speaking on the occasion, Kevin Vaz, General Manager – English channels, Star India said, “Indian audiences have continually expressed a preference for action movies. Star Movies Action was conceptualized and launched with this as a driving factor. We have scheduled some of the biggest action premieres of 2013and which is just a preview to the 2014 line-up.”

    Star Movies Action has a programming schedule that ensures viewers watch two incredible back to back action movies at 8pm as well as at 10 pm each night, an initiative that has made Star Movies Action a pioneer in the movie channel space. The channel has several other great movie programming coming up for their Indian fans, including blockbuster hits such as The A-Team, Transporter, Aliens Vs Predator, Terminator 3 Death Race, Ghost Rider, True Lies and the Karate Kid 1 along with the complete series of Resident Evil, Taken, Helloby, Rambo and The Hulk franchise.

     

  • Sony Max goes ‘badtameez’

    Sony Max goes ‘badtameez’

    MUMBAI: When television premieres have become a norm, the channels have no option but to come up with interesting campaigns to not only grab attention of viewers but to also be a step ahead of the competitors.

     

    Sony Max which has premiered some of the blockbusters over the years and has garnered enough eyeballs with its strategic campaigns, this time has come up with a marketing campaign – Yahan Badtameezi nahi chalegi, badtameezi chalegi toh sirf MAX par – around the premiere of last year’s megahit Yeh Jawaani Hai deewani.

     

    The campaign has been conceptualised by JWT over a number of brainstorming sessions. The core aim of the campaign is to entice the audience and grab more eyeballs.

     

    The 360 degree campaign entails the use of various tools like television, print, radio, outdoor, digital, and cinema. Some of the innovative initiatives include Ranbir Kapoor lending his voice to advise movie-goers to switch off their mobile phones during a movie across cinemas, auto rickshaws across Mumbai and Delhi will have his poster point out from behind asking people not to do badtameezi around or bouncers at various pubs and lounges wearing t-shirts that would be using the catch phrase of Yahan Badtameezi nahi chalegi, Badtameezi chalegi sirf MAX par with the logos.

     

    “At Max, we always try to do things differently with each movie premier. With Yeh Jawaani Hai Dewaani also our marketing campaign attempts to break clutter,” says Sony Max VP marketing Vaishali Sharma.

     

    When quizzed why such a huge campaign has been planned for a movie that has already been premiered on Sony earlier in 2013, Vaishali says, “It is a fun movie and since it is premiering for the first time on the channel, the campaign has been planned. The aim is to go all out and get people to watch the film as we feel that it still has potential to catch not only youngsters but the family as a whole.”

     

    Similar eye catching hoardings will also be seen on bus stops shelters at prominent spots in Mumbai and Delhi with the stars of the film in their iconic poses. She adds, “Mumbai and Delhi are on the radar and a lot of ground activities will be done in the metros. The tier II and III cities will be tapped through television, print and digital.”

     

    Radio too will be used extensively wherein contests will be run throughout the week asking people to talk about their badtameezi. Apart from this, the channel has also partnered with Facebook, where viewers can take a quick test to figure out if they are a funny badtameez, romantic, flirty or full on badtameez and get that stamped across their profile pictures. The Twitterati can use the hashtag #nobadtameezi and their friends to board the badtameez rail gadi on twitter.

     

    The film will be aired on 19 January at 8 pm.

  • Catch the Superheroes in action only on Movies Now!

    Catch the Superheroes in action only on Movies Now!

    MUMBAI: From comic books to the silver screen, these heroes have been role models for many. Starting 19th January, to entertain the audiences, MOVIES NOW brings back the lethal combination of science fiction andextraordinaryaction with Strike Force every Sunday at 9:00pm.

    Watch Bruce Wayne’s journey as the Batman, protector of Gotham City, in Batman Begins and catch a test pilot’s attempt to save earth when he finds himself as the first human to serve as the Green Lantern. One can’t imagine a world that doesn’t require superheroes! Likewise as Superman begins to tackle the fact that life on Earth has continued without him, he is forced to face his old arch-nemesis Lex Luthor and restore the life that was once his in Superman Returns.

    One of the most popular superhero teams in comic book history finally comes to the screen in this big-budget adaptation of the long-running Marvel Comics series – X-Men. Don’t miss watching the world’s most famous team of astronauts-cum-superheroes as they return in the effects-heavy sequel – Fantastic Four: Rise of the Silver Surfer.

     

    The Last Airbender, and action packed fantasy adventure film written, produced, and directed by M. Night Shyamalan, starring Dev Patel, will transport you in a world balanced on the four nations of Water, Earth, Fire, and Air. Watch this blockbuster as the hero embarks on an arduous quest to restore harmony among the four war-ravaged nations.

     

    Invincible, magnificent and downright incredible,these movies topped the charts all over grossing over $100 million dollars. Created by fascinating special effects, fabulous sets and visionary direction, watch these movies this January only on MOVIES NOW!