ITV

Category: Movie Channels

  • 1 pm weekend slot, the second primetime for English movie channels

    1 pm weekend slot, the second primetime for English movie channels

    MUMBAI: No one will disagree that at 1pm in the afternoon, the TV remote is controlled by housewives. But on weekends comes an added dilemma. Joining the fray for the remote are her children, husband and in laws all tuning in to watch their favourite movies or shows at the same time. In the ensuing melee are English movie channels that are all smiles as the 1 pm slot, particularly during the weekends has seen an increase in viewership.

     

    “The 1 pm slot today is the most important slot after the evening primetime as it garners the second highest viewership after the 9pm slot,” informs Romedy Now and Movies Now content head Mansi Shrivastav. The channel believes it is a potential target for repeats of previous night’s blockbuster movies. Earlier titles include X-Men: The Last Stand and Ghost Rider-The Spirit of Venegence.

     

    Similar thoughts are echoed by Star India English cluster general manager Kevin Vaz who says that the genre is heavily consumed at this time with Star Movies scraping a 21 per cent relative share. Knowing the slot’s potential, Star Movies had introduced it as a ‘one break movie time’ band to give the viewer a theatre like experience.

     

    Out of the entire day, the afternoon band contributes nearly 25 per cent of the viewership to the English movie genre, claims Sony Pix and AXN EVP and business head Saurabh Yagnik. “The 1pm slot is the second biggest day part for Sony Pix and majority of the viewership comes from younger demographics,” he says. This has come from premieres such as Skyfall, Hobbit, Captain Philips, Hobbit 2, Grown Ups 2 and MIB 3.

     

    Most channels show repeat telecast on weekdays while weekends are reserved for big  premieres.

     

    However, Turner International India English Entertainment south Asia senior director and network head Dhawal Katkar feels that weekday mornings and afternoons are emerging as the new favourite amongst youngsters for its two channels WB and HBO. Whereas, the genre itself has been witnessing a drop in primetime viewership for the entire week, he adds. HBO’s afternoon lineup includes GI Joe: Retaliation, The Hangover 3, Jack Reacher, The Great Gatsby and Star Trek: Into Darkness while WB’s premieres include Harry Potter and the Deathly Hallows Part 1, Due Date, Spiderman, Suckerpunch.

     

    However, channels strictly ensure that adult movies are not repeated in the afternoon. While a movie shown at night may have adult content, the same cannot be shown in the afternoon due to children being present in the viewing audience.

     

    According to media planners, a 10 second ad slot for the 1pm slot movie could command rates in the range of Rs 500 to Rs 4000 in the weekday with a 10 to 15 per cent rise on the weekends.

     

    Maxus managing partner north and east region Navin Khemka says, “Brands are keen to invest at this spot due to the increasing number of premieres and it draws kids and teenagers as well.” The weekend slot is heavy on content he adds.

     

    Another media planner quipped that the weekday spot is picked by women centric brands such as FMCGs and online shopping portals so this time should be more sharply targeted. However Madison Media COO Karthik Lakshminarayan informs, “1pm slot is not a high viewership slot, rather viewership starts picking up post 2pm.”

     

    While media planners vary on the role the 1pm weekend spot plays, they all agree that it helps garner added viewership in a very fragmented segment.

  • No Talkies returns on Sony MAX

    No Talkies returns on Sony MAX

    MUMBAI: Excitement is mounting as media agencies get ready to showcase their acting prowess at the 2nd edition of ‘No Talkies.’ An exclusive property of the premium Hindi movies and special events channel SONY MAX, ‘No talkies’ is a nation level dumb charades competition exclusively organized for media agencies. The event which will culminate in Mumbai, seeks to find the filmy deewana in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru.

     

    Through its annual property ‘No Talkies’, MAX provides a unique engaging platform for media agencies to have fun – ‘Bollywood’ style. With the media industry being highly fragmented, people do not have the time to interact and get to know each other.  Dumb charades essentially being a very interactive and entertaining game, brings together media agencies from different cities under one roof enabling them to get know one another in a fun and informal setting. The channel which received an overwhelming response for its initiative last year, believes in going beyond movies to captivate its audiences. With the intention of creating a buzz for inviting registrations, MAX will be pulling out all stops to amplify noise around this event.

     

    Commenting on the channel’s initiative Vaishali Sharma, VP Marketing, MAX says, “With all of us harboring a love for movies, this unique initiative aims at celebrating our love for Bollywood through the fun and interactive game of ‘Dumb Charades’. We are pleased with the success of our event last year and are bringing back this property for a second time around to generate excitement around Hindi movies. After all, who doesn’t love a game of ‘Dumb Charades’?”

     

    Online registrations for the event will begin from 19th August onwards and a total of three deewanas can form one team. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game. The city rounds of the activity will take place in Bangalore on 3rd September, followed by Delhi on 5th September and Mumbai on 12th September. The finale scheduled on 19th September in Mumbai will have a Bollywood theme and is set to provide MAXimum entertainment guaranteed to delight.

     

    So if you are from a media agency and are a Bollywood aficionado, then ‘No Talkies’ is your time to shine. Register now and showoff your deewanapan!

  • Blockbuster movie of the year – Man of Steel premiering on HBO

    Blockbuster movie of the year – Man of Steel premiering on HBO

    MUMBAI: HBO, home of the best award-winning movies, is excited to announce the premiere of the HBO Movie of the Year 2014 – Man of Steel on Sunday, 24th August 2014 at 1:00 p.m. and 9:00 p.m. The channel has put together a host of activities to promote the premiere of this film. HBO has planned a 360 degree marketing campaign comprising print, radio, outdoor, on-ground as well as social & digital mediums, to maximize visibility across its target viewers.

     

    Starring Henry Cavill in the title role and Amy Adams as Lois Lane, this film is one of 2013’s most visually astonishing and an action-packed spectacle. Man of Steel is a rock-solid gritty and realistic take on one of the most iconic superheroes ever. It trails the story of a young man who journeys to discover that he has extraordinary powers and is not of this Earth. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind. This international action blockbuster film made roughly over $500 million and was celebrated with critically- acclaimed positive reviews the world over.

     

    HBO is giving its fans exactly what they want by showcasing path-breaking films with every premiere and is offering a fresh edge with its show stopper movie of the year 2014 – Man of Steel through a 360 degrees promotional campaign.

     

    The interactive social media campaign focuses on driving consumer engagement, hence taking the Man of Steel experience to a whole new level. The channel is running innovative Facebook activities such as trivia tests, viral campaigns and a contest titled “Son of Krypton!” where on completing the exact details of a perfect superman prototype, three lucky winners will get to win exciting prizes from HBO.

     

    Similarly to drive engagement leading to the premiere, HBO will also interact with its audiences on Twitter through a contest wherein participants need to share details on how they would steal the day to win exclusive Man of Steel headsets.

     

    The channel’s on-air promotions include a high-frequency campaign with multiple promo versions and the usage of on-air elements like Bugs. The digital platform will witness a YouTube campaign and Engagement ads on the Google Display Network.

     

    HBO has also partnered with some of India’s most popular radio stations – Fever 104 FM in Mumbai & Radio Indigo in Bangalore to run an interactive Man of Steel trivia contest on-air where winners will be gratified with official Man of Steel merchandise. In Kolkata, the RJ from the leading radio channel Power FM will be engaging with die-hard Man of Steel fans from leading colleges across the city, testing them with trivia questions & offering an opportunity to win Man of Steel merchandise.

     

    As part of the on-ground initiatives, the channel has tied up with PVR cinemas in Mumbai, Delhi, Ahmedabad and at Inox in Pune in order to attain maximum visibility. Additionally, the channel would also be creating a buzz through a high-impact print & outdoor campaign across metros such as Delhi and Mumbai along with the massive promotional campaign on the social media platforms. 

     

    On the occasion of the premiere, Mr. Dhawal Katkar, Sr. Director and Network Head – English Entertainment, South Asia, Turner International India Pvt. Ltd. said, “We at Turner have planned an exciting line-up of some of the must-see blockbuster hits for 2014 and are thrilled to announce the premiere of Man of Steel, the HBO Movie of the Year. We have also designed an innovative marketing campaign centered around enhancing the movie premiere experience through interesting engagements with our audiences all leading up to a memorable viewing experience.”

     

    Man of Steel as the Movie of the Year has attracted Gionee Smartphones as the title sponsor, co-powered by Airtel & Sony 4K Bravia. The associate sponsors of this property are Audi, Kohler & HDFC Life.

     

    Tune in to watch this critically acclaimed action blockbuster movie only on HBO this coming Sunday, 24th August 2014 at 1:00 p.m. and 9:00 p.m., as they bring you closer to powerful performances by the biggest stars that were appreciated worldwide.

  • &pictures launches HD feed

    &pictures launches HD feed

    MUMBAI: The second-largest media and entertainment company in India, Zee Entertainment Enterprises has added another channel to its catalogue.

     

    A year after Zee launched its second brand ‘&’ with &pictures, it has added the HD version of the channel to its growing bouquet of channels.

     

     &pictures HD will focus on bringing the Bollywood blockbusters, mega premiers and Hollywood hits together to a single destination. The channel is currently available on Dish TV and will soon be available on Videocon d2h.

     

    Aimed at targeting the younger mindset, ‘&pictures’ went on-air on August 18 2013. The channel endeavors to build upon the existing film and digital resources to create a continuing conversation with an audience and engaged with the world around them. 

     

    The Ampersand depicts the new age viewer’s graceful ability to connect with cultures, people and practices, says the channel.

     

    India’s premium interactive and movie channel, ‘&pictures’, has always endeavored to provide its audiences blockbuster films through innovative and ground-breaking campaigns. The channel aims to showcase the best of Bollywood and provide complete entertainment to its viewers. The channle’s library consists largely of films released in the last 10 years including blockbusters like ‘Kai Po Che’, ‘ABCD’, ‘Barfi’, ‘English Vinglish’, ‘Love Aaj Kal’, ‘Agent Vinod’, ‘Desi Boyz’, ‘Kambakt Ishq‘ and ‘Break Ke Baad’, ‘Chennai Express’, ‘Zanjeer’, ‘Besharam’ etc.

  • Zee Cinema initiates a Twitter crusade with #ThankYouSoldier on I-Day

    Zee Cinema initiates a Twitter crusade with #ThankYouSoldier on I-Day

    MUMBAI: Independence Day of India is a moment of pride and delight for all Indians as they come together to celebrate and pay tribute to the millions of martyrs who sacrificed their lives to get India’s freedom. In yet another first-of-its-kind innovation, Zee Cinema is celebrating this Independence Day by bringing together patrons from across the country for an honourable initiative. Through a unique crusade on Twitter on August 14, Zee Cinema is privileged to have a former sailor from Indian Navy, Mr. Shailesh K Pandey, a courageous man who set off on a journey in search of the country’s long forgotten freedom fighters, as a special guest on Zee Cinema’s Twitter account who will interact with the viewers.

     

    Through project ‘Alakh 2011’, Shailesh travelled alone across the length and breadth of the country to get to know the valiant men who fought for their country and also interacted with their families to learn about their personal life outside army. Having covered over 40,000 kilometers, ‘Alakh 2011’ has become a culmination of those very journeys, the heartfelt embraces and heartwarming stories that he experienced and heard.

     

    Now, Zee Cinema is providing its viewers an exclusive opportunity to interact with Mr. Shailesh on August 14 from 7pm to 9pm on Zee Cinema’s twitter handle – @zeecinema with the hashtag #ThankYouSoldier.  It is an opportunity for the common man to know and understand the life experiences of a soldier. With the support of the armed forces, Zee Cinema feels privileged and pays a tribute to all the soldiers safeguarding India despite the blistering heat, frosty cold or torrential rains.

     

    Zee Cinema promises to offer viewers an insight into the life of a soldier through an interesting plot. Recognizing the threat that the country faces with ‘Sleeper Cells’, the channel chose the creative route of ‘Freedom From Terrorism’ to spread awareness to the common man. Apart from digital innovations, Zee Cinema has undertaken a robust 360 degree campaign across key HSM markets with the message of ‘Aatankwaad se Aazadi’ across press, television, digital, theatres, outdoor in Mumbai and Mumbai Airport.

     

    Speaking of the initiative, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL said, “At Zee Cinema, it has been our constant effort to provide our viewers with the best of content and interactivity.  Independence Day is one such sentiment that binds the country together and with this initiative on Twitter, we aim to bring people closer to the life and struggles of our soldiers. We are providing Officer Shailesh Pandey a platform where he can share the experiences of his travels around the country with everyone. We are certain that this activity will create a large and memorable impact for our viewers.”

     

    So Tweet up on August 14 from 7pm to 9pm @zeecinema with the hashtag #ThankYouSoldier

     

    Get a glimpse of a real life hero…Tune-in to the World Television Premier of ‘Holiday: A Soldier is never off duty’ this Independence Day only on Zee Cinema

  • Catch the MAX premiere of ‘Gunday’ at 1 pm on Sunday 17th and at 8 pm on Saturday 23rd August

    Catch the MAX premiere of ‘Gunday’ at 1 pm on Sunday 17th and at 8 pm on Saturday 23rd August

    MAX, the premium Hindi movies and special events channel brings you the fast paced action thriller, ‘Gunday,’ at 1 pm on Sunday, 17th August with a repeat telecast on Saturday, 23rd August at 8 pm.

     

    In his latest directorial venture, Ali Abbas Zafar has brought together Ranveer Singh, Arjun Kapoor, Priyanka Chopra and Irrfan Khan to create a power house of a crime thriller. Packed with action, emotions, friendship, drama and some terrific performances, the film is a must watch for viewers at home.

     

    Set against the backdrop of the partition of Bangladesh from India in the 1970s, Gunday tracks the story of two Bangladeshi refugees Bikram (Ranveer Singh) and Bala (Arjun Kapoor) who arrive in Kolkata to escape the paedophilic industry. From stealing coal from trains as children to becoming the biggest coal mafia in Calcutta, they turn into the quintessential ‘Gunday’ who undertake a lot of charity work on the side.

     

    On finding filming in the fish market a challenge, Priyanka Chopra says, “The fish market really distracted me. Such a bad smell! I thought I would throw up after every five minutes. It was a distraction as there’s nothing you can do about your olfactory senses. It was horrible.”

     

    On being paired opposite his costar Priyanka Chopra for the first time, Ranveer Singh says, “She is actor-friendly, director-friendly, and producer-friendly. She makes everyone’s task easier by tapping-in her experience. She is a one-take artist.”

     

    Tune-in to watch the action-drama-cum-romance ‘Gunday’ that premieres at 1pm on Sunday, 17th and at 8 pm on Saturday 23rd August only on Sony MAX

  • ‘Holiday: A Soldier is never Off Duty’ this Independence Day on Zee Cinema

    ‘Holiday: A Soldier is never Off Duty’ this Independence Day on Zee Cinema

    MUMBAI: Zee Cinema, India’s No. 1 Hindi movie channel aims to offer something special to its discerning viewers this Independence Day with the World Television Premier of the action-thriller movie ‘Holiday: A Soldier is never off Duty’. This Friday, August 15, 2014 at 12 noon, Zee Cinema will air Akshay Kumar’s latest blockbuster film which grossed the box office with approximately 145 crores globally. Having tasted box office success after long, this Akshay Kumar starrer promises to offer viewers an insight into the life of a soldier through an interesting plot, Zee Cinema recognized the threat that the country faces with ‘Sleeper Cells’ and hence chose the creative route of ‘Freedom From Terrorism’ to spread awareness to the common man.

     

    For the World Television Premiere of Holiday, Zee Cinema has undertaken a robust 360 degree campaign across key HSM markets with the message of ‘Aatankwaad se Aazadi’ across press, television, digital, theatres, outdoor in Mumbai and Mumbai Airport. The presenting sponsor for this blockbuster is Vimal Pan Masala and it is powered by L’Oreal Paris Total Repair 5 and Mahindra.

     

    Speaking on the occasion, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL stated, “At Zee Cinema, it has been our constant endeavour to provide our viewers with the best of movies and entertainment. We are confident that with our creative communication of ‘Freedom From Terrorism’, this film will be appreciated as much on television as during the theatrical release.”

     

    He further added: “The story of Holiday revolves around an Army officer who fights against terrorism and therefore premiering it on 15th August is perfect. What distinguishes this movie from the rest is its fresh take towards patriotism where the thrust is firmly on common man’s duty towards his country and we are sure that this will resonate with the mass audiences.”

     

    The story follows the life of Captain Virat (Akshay Kumar), an officer in DIA – a wing of the Indian Army who returns home to Mumbai for a holiday. Upon his arrival, not only does he fall in love with a feisty Saiba (Sonakshi Sinha), he also experiences a life-altering situation that calls for him to take charge of the country’s security. While vacationing, Virat and his friend cum sub-inspector Mukund (Sumeet Raghavan) incidentally witness a bomb explosion only to realize that it was a part of a larger scam. A terrorist organization headed by an anonymous leader (Freddy Daruwala) is about to plant bombs across Mumbai with the help of 12 sleeper cells thus causing serial bomb blasts in the city. What is Virat’s plan of action to protect the citizens of India?

     

    So here is your chance to experience a true patriotic and entertaining film, this Independence Day… Only on Zee Cinema!

  • ‘The Knick’ and ‘Jonah From Tonga’ to premiere in India on HBO

    ‘The Knick’ and ‘Jonah From Tonga’ to premiere in India on HBO

    MUMBAI: Two brand new series THE  KNICKSM  and JONAH FROM TONGA, are all set to premiere in India just within 24 hours of their US premiere – on Saturday, August 9 exclusively 100% Ad-Free on HBO Premium Channels, HBO Hits and HBO Defined.

     

    THE KNICK

     

    Season One premieres Saturday, August 9 at 7:00 pm on HBO Hits

     

    A brand new series THE KNICKSM is all set to kick-start on HBO Hits. Set in downtown New York in 1900, THE KNICKSM is centered around the Knickerbocker Hospital and the groundbreaking surgeons, nurses and staff, who push the bounds of medicine in a time of astonishingly high mortality rates and zero antibiotics. It depicts how a newly appointed brilliant but arrogant renegade Dr. John Thackery’s addiction to cocaine and opium is trumped solely by his ambition for medical discovery. Also, present into this all-white staff and patient hospital is an equally gifted Dr. Algernon Edwards fighting for respect while trying to navigate radically charged city.

     

    Starring Clive Owen (“Children of Men,” HBO’s “Hemingway & Gellhorn”; Oscar® nominee for “Closer”) and directed by Steven Soderbergh (“Side Effects”; Oscar® winner for “Traffic”; Emmy® winner for HBO’s “Behind the Candelabra”), THE KNICKSM kicks off its ten-episode season on Saturday AUG. 9 at 7 pm, exclusively on HBO Hits, followed by other episodes debuting on subsequent Saturdays at 8.30 pm.

     

    THE KNICK: ©2014 HOME BOX OFFICE, INC. ALL RIGHTS RESERVED. CINEMAX® AND RELATED CHANNELS AND SERVICE MARKS ARE THE PROPERTY OF HOME BOX OFFICE, INC.

     

    JONAH FROM TONGA

     

    Season One premieres Saturday, August 9 at 8:00 pm on HBO Defined

     

    HBO Premium Channels present another treat for Indian viewers on Saturday, August 9 at 8 pm. Australia’s Chris Lilley, creator of “Summer Heights High” and “Ja’mie: Private School Girl,” is all set to bring back one of his ground-breaking characters, the rebellious 14-year-old Jonah, in a six-episode comedy series JONAH FROM TONGA.

     

    The plot revolves around the main protagonist Jonah Takalua, who, after being expelled from Summer Heights High, is banished by his father Rocky to the island of Tongapatu to spend time with his extended family and get his life back together. But four months later, fed up with Jonah’s antics, his uncle sends him back to Sydney to enroll in yet another school, the Holy Cross School. Once again, the always impressionable Jonah finds himself adapting to a new school and fending off new foes and other delinquents, all while trying to be a “good boy.”

     

    Lilley has not just created and written but also starred in the title role of the new show, which premieres on Saturday AUG. 9 at 8 pm, exclusively on HBO Defined, followed by other episodes debuting subsequent on Saturdays at 8.30 pm.

     

    The show is produced by Lilley and his producing partner, Laura Waters, who previously produced “Summer Heights High” (where the character of Jonah was introduced to HBO viewers) & co-produced by HBO and the Australian Broadcasting Corporation in association with the BBC.

     

    Tune in to watch this incomparable line-up of critically acclaimed HBO original content on HBO Defined and HBO Hits, 100% ad-free and in true HD quality and Dolby surround sound, which will make it an unparalleled viewing experience for viewers.

     

    This follows the recent announcement that all HBO and CINEMAX scripted content on HBO Premium network will air within 24 hours of its U.S. premiere, starting with THE KNICKSM. The ten-episode drama premieres in India exclusively on HBO Hits on Saturday, August 9 at 7 pm. New episodes will air every Saturday at 8:30 pm. The series is also available free on HBO ON DEMAND on Tata Sky.

     

    For more information log on to http://www.hbodefined.in and http://www.hbohits.in

    Also find us on https://www.facebook.com/HBOPremium and https://twitter.com/HBOPremium

     

    HBO, Home Box Office, HBO Hits, HBO Defined are service marks of Home Box Office, Inc. Used with permission.

  • Star Movies to Premiere The Wolverine on Independence Day

    Star Movies to Premiere The Wolverine on Independence Day

    MUMBAI: Star Movies has enjoyed the undisputed leadership position in the movies genre for 20 years now and this is backed by the strong brand equity, strongest library and blockbuster premieres. The channel has recently announced the premiere of The Wolverine on Independence Day this year.

     

    Hugh Jackman plays the title character in the film The Wolverine/Logan and is set in Japan. The film also chronicles Logan’s Samurai training and has some incredible action sequences. The film made roughly $414.8 million worldwide and was met with positive reviews the world over.

     

    Star Movies believes in breaking new grounds with every premiere and it’s offering a fresh edge with the Wolverine 360 degrees marketing and digital campaign. The experiential campaign focuses on consumer engagement giving them a taste of the film like never before.

     

    Star Movies has tied up with Gold’s Gym for an intensive Wolverine Workout session. Partnering with the leading health club chain across Mumbai, Delhi, Pune and Bangalore, they will create a custom made workout plan for anyone who aspires to get the Wolverine physique. Wolverine Workout is a specially designed high intensity form of training which ensures burning fat with power drills to increase strength & muscle. It is a customized functional cum power workout for a duration of an hour per day. The trainers at Gold’s Gym will work on your endurance, stamina and speed incorporating cardio vascular & strength moves.

     

    After giving fans chance to become fit like the Wolverine, Star Movies also gives fans an exclusive opportunity to pose with the original Wolverine claws. Fans can get their pictures clicked at the Wolverine photo booth activity at select PVR cinemas across Mumbai and Delhi.

     

    If all this leaves you hungry for more, Star Movies has also tied up with premium eatery, California Pizza Kitchen to create a special Wolverine menu. The Wolverine Power combo will be available at select outlets of CPK in Mumbai and Delhi.

     

    On the occasion of the premiere, Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “We at Star Movies have planned a great line-up for the second half of 2014 and are thrilled to announce the premiere of The Wolverine on this Independence Day. To enhance the experience of the premiere, we have designed an innovative marketing campaign to engage and excite our audience”.

     

    Catch the action packed movie The Wolverine on this Independence Day, 15th August only on Star Movies at 1pm and 9pm!

  • Zee Classic to show hit movies of Jeetendra this month

    Zee Classic to show hit movies of Jeetendra this month

    MUMBAI: Through its 101 glorious years of existence, Hindi cinema has steadily built a fabulous guild of talented actors. From the talkies era to masala potboilers to current day art films, the Indian movie industry has grown and audiences have many memorable performances to cherish for life.  Through its dedicated film festivals, Zee Classic, India’s only classic movies channel, is all set to keep the best of such performances from the Golden era alive for current day movie-goers and will present a festival of the superstar – Jeetendra aka Jumping Jack. Starting August 2-30, 2014, the ‘Masti Ka Caravan’ Festival will see some of the most acclaimed and evergreen movies of Jeetendra every Saturday at 8:00pm. And what’s more… catch Jeetendra’s exclusive interview during the ad breaks which will give you an in-depth deep dive knowledge about each of his films.

     

    Through his long career that spanned over 25 years, Jeetendra managed to be a producers’ pet thanks to his indisputable run of several box office hits. His energetic dancing in Farz won Jeetendra the epithet, Jumping Jack. While his charm continues till today with some of his all-time hits being remade, Zee Classic, India’s only Classic Hindi movie channel, is brings his best movies for viewers this month. Jeetendra has done nearly 200 films as a hero, a feat matched by just a handful of his peers since the inception of Hindi cinema. He has shared screen space with the biggest heroines of his time.  

     

    The month long festival will screen some more famous movies of Jeetendra that blend in to give you a perfect mix of fun, comedy and romantic superhit movies. The festival kick starts with a classic romantic movie ‘Mere Humsafar’ on August 2 that stars Jeetendra, Balraj Sahni and the beautiful Sharmila Tagore in a love triangle. The festival will also air other blockbusters like ‘Jigri Dosti’, ‘Anokhi Ada’ and ‘Ek Nari, Ek Brahmachari’. The festival ends with a blockbuster spy thriller movie ‘Farz’.

     

    Commenting on the Jeetendra Film Festival, Ruchir Tiwari, Vice President, Head of Programming, ZEEL Hindi Movie Channels stated, “It has always been our endeavour at Zee Classic to offer the best of classic movies to audiences across generation. We are privileged to get an insight into his films through an exclusive interview with Jeetendra ji where he shared not only his experiences, but also unknown trivia which will keep our viewers entertained through the breaks. We look forward to audiences enjoying these evergreen hits all this month in the comfort of their homes”.