ITV

Category: Movie Channels

  • Zee Classic celebrates the spirit of Good over Evil this Dussehra!

    Zee Classic celebrates the spirit of Good over Evil this Dussehra!

    MUMBAI: The festive season has begun and Zee Classic, India’s only Classic Hindi Movie Channel, is all set to entertain its viewers with an exciting line-up of movies from the timeless era of Hindi cinema this Dussehra, Friday, 3 October starting from 7:30 AM in the morning. Celebrating the grand message of ‘The victory of good over evil’, the movie line-up will star some of Bollywood’s iconic villains giving audiences that extra pinch of masala combined with thrill, drama and the ultimate heroic act of saving the day.

    Celebrated villains and evil masterminds of Indian Cinema – Pran, Ajit, Kanhaiyalal, Ranjeet, Kadar Khan, Jeevan, Shakti Kapoor, Amrish Puri and the infamous Kulbhushan Kharbanda aka Shakaal – come together this Dussehra in a series of movies back to back all day!

    Speaking of creating innovative programming for their viewers, ZEEL deputy business head, Hindi movie channels Ruchir Tiwari stated, “Keeping the festive season of Dussehra in mind, we will showcase a fascinating line-up of movies that show heroes conquering the villains. We are hopeful that our audiences of all ages will love some of the best villainous movies of all time in Hindi cinema.”

    Kick-starting Dussehra with Brahmachari starring Shammi Kapoor up and against Pran, the festival line-also airs Kalicharan featuring an inspector – criminal duo played by Shatrughan Sinha and Ajit. While movies with male leads exhibit Ram’s victory over Ravana, Mother India showcases the victory of Goddess Durga over Demon Mahishasur with Nargis standing up and tall with Sunil Dutt against Kanhaiyalal, a prominent villain of the evergreen times of Indian Cinema. Geraftar starring some famous evils of all time like Ranjeet, Kadar Khan, Jeevan and Shakti Kapoor also features popular actors Amitabh Bachchan, Kamal Hassan, Rajnikanth, Satyendra Kapoor along with leading ladies Madhavi, Poonam Dhillon and Nirupa Roy and showcases Lord Ram and Goddess Durga fighting. Shaan starring Sunil Dutt, Amitabh Bachchan, Shashi Kapoor and Shatrughan Sinha against Kulbhushan Kharbanda aka the very popular Shakaal along with Hum Paanch featuring an all-star cast Sanjeev Kumar, Shabana Azmi, Mithun Chakraborty, Naseeruddin Shah, Raj Babbar, Gulshan Grover and Amrish Puri will also be aired during the day to entertain the viewers.

    All in all, viewers will be in for a fun day in front of their television screens as they watch some of the best villainous movies of all times with a captivating line-up of good over evil.

     

    The movie line-up is stated as below:

  • Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold, the Home of Blockbuster Premieres, is all set for the World TV Premiere of the biggest blockbuster of 2014 – KICK. The channel has launched a 360 degree marketing campaign, with unique marketing initiatives across mediums to promote this action packed Salman Khan flick. KICK Premieres on Star Gold on Sunday, 28th September 2014, 8 pm

     

    After Blockbusters like Singham, Bodyguard, Son of Sardaar, Bol Bachchan, Dabangg 2, Bhaag Milkha Bhaag, Jai Ho and many others; KICK is the latest worldwide blockbuster to premiere on Star Gold. The channel has rolled out a larger than lifemarketing campaign across 12 cities including television, print, outdoor, digital, radio and on ground mediums. The channel has roped in Samsung Galaxy Core 2 as the presenting sponsor, while the premiere is powered by Hero. The other associate sponsors of this film are Snapdeal, Canon, Dulux and Gillette. The premiere is presented by Snapdeal & powered by Heroon Star Gold HD.

     

    Announcing the World TV premiere of KICK, Hemal Jhaveri, Executive Vice President of Star Gold said, “Besides being the king of the box office, Salman Khan’s movies have a humungous pull on televisionand STAR GOLD is the official destination for the superstar’s blockbusters.KICK has been the biggest release of 2014 and we hope toreplicatethe film’s success on television. Keeping in mind the magnitude of the movie, we have presented several unique differentiatorsto our marketing campaign. It will be by far the biggest Marketing Campaign ever undertaken by a Hindi Movie Channel.”

     

    To celebrate this mega TV premiere in a never-seen-before manner, Star Gold will conduct an innovative and exciting on ground activation. Inspired by Salman Khan’s unique bicycle stunts in the film, the channel will organize a thrilling bicycle flash mob in Mumbai and Delhi. This activation shall witness over 200 cyclists cycling across key hubs of the cities dressed as Salman Khan’s ‘Devil’ look in the film KICK.

     

    Another pioneering marketing step by Star Gold includes its partnership with the film KICK before its theatrical release. A first-of-its-kind initiative in the Hindi movie channels genre, Star Gold presented KICK Start, a unique event conceptualized and created exclusively for the viewers of the channel in association with the release of the movie KICK. The event comprised of performances from leading stars of KICK, along with behind-the-scene snippets and interviews of the actors. The special also included a weeklong movie bonanzashowcasing the biggest movies of Salman Khan in the channel’s prime-time slot.

     

    Commenting further on the television premiere and marketing campaign, Hemal Jhaveri said, “We have always received a phenomenal response for our television premieres. The norm has always been to associate with a film only during the TV premiere. With this campaign, we chose to go against that norm by partnering with KICK before its theatrical release.This step gave us the opportunity to build consumer engagement withspecial content driven initiatives. Beyond viewers, the premieres of such big ticket Bollywood films also prove to be a fantastic platform from the advertisers’ standpoint. We are confident that the World TV premiere of KICK shall prove to be yet another milestone for Star Gold.”

     

    The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Star Pravah, Channel V, Jalsha, Jalsha movies and Star Sports. Aggressive promotions are also being made on the digital platform through Youtube and Facebook

     

    Star Gold will use the print medium for promotions on the day of the premiere. Leading print publications across Hindi speaking markets will carry advertisements announcing the premiere of KICK on Star Gold. The channel has additionally gone big on its outdoor campaign, rolling out over 75 hoardings across Mumbai and Delhi markets. The channel is also promoting the film on radio with over 4000 spots in 12 cities across Maharashtra, Uttar Pradesh, Gujarat and Delhi.  

     

    In 2013, Salman Khan and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017.Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year.

     

    With the maximum number of 100 crore Bollywood films being premiered on the channel, a high profile movie acquisitions list for 2014 and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

  • &pictures airs ‘Fusion Flicks’ all week!

    &pictures airs ‘Fusion Flicks’ all week!

    MUMBAI: &pictures, India’s premium Hindi movie channel is all set to make this week enjoyable and entertaining for its patrons with ‘Fusion Flicks – The Best of Bollywood & Hollywood Film Festival’ airing on &pictures from 22 to 26 September. The Fusion Flicks film festival will give audiences the greatest movie viewing experience with the best of Desi & Videshi films!

     

    While most Bollywood movies are huge stress busters with an adequate mix of comedy and drama, Hollywood movies are more intense and thematic thus drawing audiences into a particular concept. From the time they switch on the television, Fusion Flicks will go on throughout the week of 22 to 26 September daily from 8:30 pm onwards with two absolutely gripping movie flicks aired back to back on &pictures.

     

    Speaking on the occasion, ZEEL deputy national business head, Hindi movie channels Ruchir Tiwari stated, “At &pictures, it has been our constant endeavour to bring the best of movies for our viewers. Fusion Flicks is a combination of some of the best Bollywood and Hollywood movies on prime-time slot. We are hopeful that our audiences will enjoy this experience.”

     

    From movies like ABCD – Any Body Can Dance, Ramaiya Vastvaiya, Commando to Main Tera Hero, &pictures will air some popular Bollywood movies ranging from edge-of-the-seat drama to comedy beyond compare. This paired with some of the most popular and intense Hollywood movies of like XXX, Men in Black 2, Terminator 3, Resident Evil and Spiderman, ‘Fusion Flicks’ brings to its audiences the best of both worlds. What’s more, you ask? The ‘Fusion Flicks’ festival also features the World Television Premiere of the most recent hit movie Total Siyappa on the last day of the week to end the filmi journey with a bang!

     

    So, when you step into your home after a long day at work… drama, romance, thrill and comedy will take over your lives to reward you with the best movie viewing experience ever with Fusion Flicks – the Best of Bollywood & Hollywood Film Festival all of this week only on &pictures!

     

    So tune-in to experience the best of both worlds – Hollywood & Bollywood from 22-26 September,  8pm onwards only on &pictures!

     

  • Sony Max’s ‘No Talkies Returns’ a box-office hit with media agencies

    Sony Max’s ‘No Talkies Returns’ a box-office hit with media agencies

    MUMBAI: ‘No talkies Returns’- the national level dumb charades competition between media agencies organized by Sony Max, the premium Hindi movies channel concluded on an entertaining note on Friday, 19th September with Mumbai’s Red Fuse team taking away the trophy.

     

    With engaging regional rounds held across the cities of Bangalore, Delhi and Mumbai, the grand finale in Mumbai received a thumping response from media agencies and saw them battle it out to win the much coveted title of ‘No Talkies Returns’2014. Participants put their acting skills to the test as they competed against each other in a series of exciting rounds.  Teams that qualified for the finale round included MEC from Bangalore; Maxus and Lintas from Delhi; and OMD and Red Fuse from Mumbai.

     

    With a quest to find the ‘filmi deewana’ amongst media agencies, the channel carried out this interactive and entertaining initiative for the second year. With registrations having begun from 19th August onwards and lasting for 10 days, the channel received an overwhelming response from media agencies, with more than 150 teams registering this year as compared to a 100 teams in year one. Media agencies that signed up for the event included Maxus, MEC, Mindshare, Motivator, Madison, Zenith Optimedia & OMD to name a few.

     

    Commenting on the success of the event, Vaishali Sharma, VP Marketing, MAX commented, “We are immensely glad with the success of our initiative which had media agencies display their ‘filmy deewanapan’ side.  Seeing how well received this competition was, encourages us to bring it back year on year. We as a channel hope to keep the Bollywood spirit high by inspiring people through our unique endeavors.”

  • Movies Now teams up with Narain Karthikeyan

    Movies Now teams up with Narain Karthikeyan

    MUMBAI:  India’s first formula 1 driver, Narain Karthikeyan has come on-board with Movies Now to actively promote the Indian television premiere of Rush on the channel. The racer was in awe of the gripping storyline and a stellar cast featuring Chris Hemsworth, Daniel Bruhl and Olivia Wilde of Rush.

     

    Speaking on his association with Movies Now Narain Karthikeyan said “It is amazing to see how well the movie Rush portrays the on and off-track lives of Niki Lauda and James Hunt. There is a lot to take back – from motivation, sheer grit and determination to the extent to which racing drivers and sportsmen are ready to go to when it comes to a rivalry. Apart from enjoying the skills and techniques of two of the most talented F1 drivers of the era, Rush is an inspiring watch”

     

    Movies Now English entertainment marketing head Shantanu Gangane commented, “We could not have found a better fit than Narain to promote the Indian Television premiere of Rush. It’s one of our tent pole properties on the channel and we are leaving no stone unturned in garnering the desired viewership. The movie is not only inspirational but also a life-like re-creation of the legendary 1970s Formula 1 rivalry. With Narain on board, we are certain that we will be able to create that stir.”

     

    Leveraging his enthusiasm for the movie, Narain Karthikeyan will be an integral part of the print and digital activations that have been planned.  Having won over 25 awards nominations for its cutting-edge filmmaking, outstanding performances and incredible racing stunts, Rush revolves around the greatest sports rivalry the world has seen – Niki Lauda versus James Hunt.

     

    Rush premieres on Movies Now on Sunday 28 September at 1 pm and 9 pm.

  • Zee Cinema brings back ‘South Ka Superpunch’ on public demand

    Zee Cinema brings back ‘South Ka Superpunch’ on public demand

    MUMBAI: Carrying its legacy forward and with a mission to entertain their viewers, Zee Cinema, India’s largest Hindi Movie Channel, is all set to allure movie aficionados with its second season of ‘South Ka Superpunch-Returns’ on special public demand. The film festival will screen five super hit South Indian movies from 15 -19 September 2014 at 9pm.

     

    ZEEL deputy national business head, Hindi movie channels Ruchir Tiwari said, “Our campaign, South Ka Superpunch’ showcased the new age villain and the property garnered rave reviews from all quarters including word-of-mouth and social networking to deliver high ratings for the films. Since the film festival is back on public demand, we are confident that it will get even bigger this time!”

     

    Starting from 15 September, raise a toast to the flashy flamboyance of south Indian cinema. Kick starting the festival with action thriller movie- ‘Shiva: The Super Hero’, the channel goes on to show   comedy drama –‘Daringbaaz’. From 15 to 19 September, the channel will also showcase famous blockbusters like ‘Mahaveer No.1’, ‘Chennai vs. China’ and ‘No.1 Businessman’ which will leave the audience thoroughly entertained because when it comes to the raw and debonair charm, no one can do it as well as the South Indian actors!

     

    Zee Cinema, recognided for promoting its campaign in innovative and engaging ways, had bagged the Global PromaxBDA awards in 2013, by winning 11 awards in various categories for their campaign – ‘South Ka Superpunch’. The objective was to bring the cross-section of Hindi movie audiences to view these films that are perceived as whacky and surreal and the creative strategy was to highlight the quintessential quirkiness of these films – that are exaggeration of action, emotion and drama.

     

  • Star Movies gives the country a new secret to keep!

    Star Movies gives the country a new secret to keep!

    MUMBAI: On a mysterious Friday evening of  5 August  a throng of excited and eager movie fans gathered at PVR Cinema outlets in Mumbai, Delhi and Bangalore to witness a never before seen initiative in India – The Star Movies Secret Screening.

     

    An exclusive invite only closed door movie screening that gives the participating ‘secret keepers’ a rare opportunity to watch some of the biggest Hollywood movies weeks before its actual international release.

     

    Everybody loves a secret, but how many can keep one? The experience began with Star Movies and a select few of their secret keepers. After Star Movies and their secret keepers popped the question to their followers, instant curiosity picked up and secret screening became the buzz word.

     

    The would-be secret keepers had to visit a URL and request for a secret knock code. And once they receive the code, they need to enter it on the website to generate an invite for the secret screening. The experience continued at the screening and finally Star Movies and Fox Star Studios together unveiled the mega secret – The Maze Runner – screening weeks before its worldwide release.

     

    The impact: Star Movies’ asked its viewers if they can keep a secret, they replied with an emphatic ‘YES’ that resulted in 30 million impressions and over 5000 mentions on Twitter. No wonder then, that #StarMoviesSecretScreening trended nationally.

     

    On the occasion, Star India English Cluster general manager Kevin Vaz said, “At Star Movies we always believe in creating experiences for our viewers through strong engagement opportunities and high impact campaigns. We are proud to present a first-of-its-kind concept in India – Star Movies Secret Screening. A private screening of some special movies held only for a select few movie enthusiasts’ weeks before its worldwide release. We are happy with the overwhelming response and as always we will continue to constantly engage our audience with such immersive experiences.”

     

    Fox Star Studios chief marketing officer Shikha Kapur said, “The Maze Runner has been getting great reviews worldwide. When you have a strong product like this, it is important to create evangelists out of audiences and this activity was aimed at doing so. We were sure that audiences would love The Maze Runner and hence confident of screening the film 2 weeks prior to the Worldwide release. We at Fox Star Studios try and push the envelope of marketing with every film. I think we were hugely successful as it took social media by storm & are proud to have partnered with Star Movies for this initiative. Given the responses we have got from the screening, we are confident the film will be received very well in India, when it releases on 19th September.”

  • Zee Classic showcases ‘Har Din Bachchan’ film festival

    Zee Classic showcases ‘Har Din Bachchan’ film festival

    MUMBAI: Zee Classic, India’s only Hindi movie channel that showcases eternal movies from the evergreen era of Indian Cinema, has brought alive the nostalgic memories of Bachchan fans with the ongoing ‘Har Din Bachchan’ film festival. With his baritone voice, charisma and acting prowess, superstar Amitabh Bachchan has ruled the silver screen for nearly three decades. Now watch the versatile actor on Zee Classic in a three week-long festival with some of his finest mega-hits from 7 to 21 September at 9 PM.

     

    This unique festival of truly unforgettable films showcases Big B as a brilliant actor, the inimitable angry young man and intensely romantic hero, besides other genre of roles that he has portrayed. Each film that will be screened has been meticulously handpicked, presenting Bachchan through his years in the film industry in his most memorable roles. These films show him sharing the screen with some of the leading actresses of Hindi cinema include Praveen Babi, Jaya Bachchan, Reena Roy, Dimple Kapadia and Sonam.

     

    Speaking of their effort to constantly create properties to entertain their viewers at Zee Classic, Ruchir Tiwari, Deputy National Business Head, Hindi Movie Channels, ZEEL stated, “We have handpicked some of Amitabh Bachchan films that bring alive the magic of the golden era and will surely entertain viewers across generations.”

     

    The film festival kick-started with Amitabh’s fabulous performance in action-thriller movie ‘Shaan’, the festival also features ‘Deewar’ which brings out Amitabh’s emotional side and ‘Zanjeer’ that brought his rustic persona to the fore. Over three weeks, the channel will also air some of his famous blockbuster movies like ‘Andha Kanoon’, ‘Muqaddar Ka Sikander’, ‘Ajooba’, ‘Sharaabi’ amongst others that will not only entertain the viewers but will also display Amitabh’s charisma and versatility as an actor and have audiences fall in love with him all over again.

  • Max 2 celebrates evergreen Indian cinema

    Max 2 celebrates evergreen Indian cinema

    MUMBAI: Bringing alive the magic of great Indian cinema, MAX 2 is all set to get evergreen films to its viewers that are fresh and enjoyable to watch. With a differentiated brand positioning of ‘Jab dekho tab naya’, it will showcase iconic films that have an eternal appeal.

     

    With a rich selection of plots, dialogues, characters and music, the channel will handpick films for its viewers that will never cease to delight.  Moreover, MAX 2 seeks to establish an emotional connect with viewers through an appreciation and understanding of great Indian cinema.

     

    The objective of the channel is to not only cater to the needs of millions of Indian audiences who appreciate rich Indian cinema but also to inspire newer audiences to recognise and admire what went into creating such magnificent cinema.

     

    On the programming front, a fresh spin has been given to the movie wrap around programming called ‘Take 2’. Detailed research has been put into gathering authentic and never heard before movie trivia to make it relevant and appealing across generations.

     

    This short format programming will also draw a parallel between these iconic films and current consumer trends to make it appealing to the younger movie audience. ‘Sitaare’, another short format interstitial will be presented as mini biography. Featuring superstars of Indian cinema, these interstitial will take the viewers through an unseen, unknown and magical journey of their life. These will be presented in motion comic’s style making it contemporary, unique, visually appealing and relatable to the current generation of movie lovers.

     

    Sony Max EVP and business head Neeraj Vyas believes that no matter what day and age, great stories, legends and music has eternal appeal. “MAX 2 has been conceptualised as a contemporary place for great Indian cinema. It attempts to give that due pedestal to great Indian cinema.”

  • MAX2 amasses love for good movies through #isupportgoodmovies

    MAX2 amasses love for good movies through #isupportgoodmovies

    MUMBAI: MAX2, the second Hindi movie channel from the stable of India’s leading television network, Multi Screen Media (MSM) has launched its digital campaign #isupportgoodmovies. With a differentiated brand positioning of ‘Jab dekho tab naya’, the channel believes in keeping the spirit of timeless, good movies, alive. The digital campaign movement is an effort to celebrate the magic of iconic films.

     

    The objective of the channel’s digital campaign was not only to appeal to the needs of the discerning Indian audience who appreciate rich Indian cinema, but to inspire newer audiences to recognize, appreciate, and admire what went into creating them, as well. The campaign on Twitter and Facebook has garnered support from not only savvy social media influencers, but a good fan following who wanted to see iconic films brought back to life on television screens.

     

    As part of this exciting movement, tweets were exchanged to stoke the need using #BringBackGoodMovies, turning into a huge sensation on Twitter. To sustain the buzz around this campaign promotion, the conversation transitioned to #IsupportGoodMovies, which became a trending subject on Twitter.  With almost 6000 mentions between #BringBackGoodMovies and #ISupportGoodMovies, the movement gained new followers on Twitter in just a span of 6 days. A dynamic cover photo app which showcases the pictures of the good movie supporters has added momentum to this movement. It got people talking about movies like never before, ushering the need to see great cinema.

     

    Commenting on the launch of the channel’s digital campaign, Vaishali Sharma, VP Marketing, MAX2 said, “There are several people on social media platforms who love and cherish iconic films and our digital campaign brings together like minded individuals with a common love for such timeless cinema. We as a channel wanted to establish that emotional connect with our viewers and our campaign helps people to profess their love for movies in the digital space.”