ITV

Category: Movie Channels

  • Times Network backs ‘The Wolf Of Wall Street’ premiere with heavy promotions

    Times Network backs ‘The Wolf Of Wall Street’ premiere with heavy promotions

    MUMBAI: Martin Scorsese directed Hollywood blockbuster The Wolf of Wall Street starring Leonardo DiCaprio is set to make its debut on Indian television screens on 26 April, 2015.

     

    Times Network’s Movies Now and Movies Now+ will showcase the movie at 1 pm with a repeat at 9 pm.

     

    Times Network is backing the television premiere with a vigorous marketing campaign, which has been orchestrated by Famous Innovations.

     

    Speaking to Indiantelevision.com, Movies Now marketing head Anup Vishwanathan says, “The movie depicts life beyond limitation; the entire flare of the movie is the want of having more and not satisfied. With the campaign, we tried to connect to those people who want to live larger than life. As it is an English movie, the major geographic target was the English speaking audience in metros and Tier 1 cities.”

     

    English entertainment has always garnered huge engagement on the social media platforms. When queried as to whether special attention was paid to promote the movie premiere on social media, Vishwanathan informs, “It was a 360 degree campaign and we paid equal attention to each and every platform and tried to extract the best of them. When it comes to social media, we tried to make it as interactive as possible with various contests and engagement exercises.”

     

    Times Network has also seen a positive response from advertisers for The Wolf of Wall Street premiere. “Advertisers’ reaction so far has been highly positive. We have sold our inventory at a premium price because when you have content like this, advertisers don’t mind buying slots at a higher rate. When it comes to Hollywood movies, we are the leader and by premiering a movie of such magnitude we will go one step further,” adds Vishwanathan.

     

    Movies Now has roped in Provogue Deos as presenting sponsor, while Binani and Skoda are the associate partners. Frooti and Microsoft Lumia 640 XL are the beverage and mobile partner respectively, while Arrow joined in as co-presenter for the movie premiere. 

     

    Times Network business head, English entertainment cluster Vivek Srivastava is of the opinion that The Wolf of Wall Street is one of those special new-age classics that carry on the lineage of cult movies. “It shocked audiences worldwide with its intensity and we are all set to re-create that magic on the television screen,” he adds.

     

    The Wolf of Wall Street is based on the life of Jordan Belfort – a young stockbroker who makes a fortune with his intellect, guile and street-smartness. Belfort, played by DiCaprio, takes the shortcut up the corporate ladder and lives his life like a dream – a dream of flamboyance, oomph and lots of money, which actually becomes his sweet reality. The movie is one of the raciest gripping tales of today, with the suspense of the FBI chasing Belfort to take down his empire of excess.

  • Romedy Now set to add love and laughter with ‘Mike & Molly’

    Romedy Now set to add love and laughter with ‘Mike & Molly’

    MUMBAI: It is believed a day without laughter is a day wasted, Romedy Now – India’s exclusive destination for love and laughter presents the much-loved and highly acclaimed American situational comedy series Mike & Molly. Starting 28 April 2015, the series will air Monday – Friday at 8:30pm.

     

    Life is certainly even more fun if one has the ability to laugh at ourselves. Moving aside from the stereotypes, Mike & Molly offers to its viewers an unusual treat to the eyes with plus-sized Love and XL sized laughter.

     

    Mike & Molly, comes with some of the best comic actors on television in its regular ensemble, starring Melissa McCarthy, Swoosie Kurtz, and Billy Gardell.

     

    Mike (a Chicago police officer) happens to meet a fourth-grade teacher Molly, while he is speaking at an Overeaters Anonymous meeting and they fall in love, thanks in part to their mutual love of pie and the desire to resist it. What follows is their quest to lose weight. Molly gets a challenge from her slender sister and mother and also Mike. But having found each other, they will support each other as they try to achieve their goals, be it weight loss or Molly’s decision to quit teaching and pursue her dream as a writer.

     

    The irresistible series is sure to be a stressbuster after a tiring and an eventful day at work. Get ready to end your day with laughter each evening from 28 April with Mike & Molly.

     

    Having attracted millions of viewers worldwide, Mike & Molly has also won many awards including People’s Choice and Primetime Emmy. 

  • Zee Cinema unveils new brand identity

    Zee Cinema unveils new brand identity

    MUMBAI: In an era when movies were just a weekly treat on television, Zee Cinema revolutionized the movie viewing experience on satellite television by introducing India’s first 24 hours Hindi movie channel.

     

    Celebrating its 21st anniversary this month, Zee Cinema is set to unveil a brand new identity with a more vibrant, colourful and contemporary look. The new identity, which will go live on 19 April, will not only enhance the movie viewing experience but will also aim to target new audiences while appealing to the changing palate of the movie viewing audiences.

     

    Designed and developed by the internationally acclaimed design studio Supere Studio from Argentina, the refreshed packaging is derived from an extensive qualitative research and analysis mapping the consumer behavior and their consumption pattern.

     

    One of the key insights that emerged out of this research was the matter in which cinema is consumed in India. Movies are considered as dream factories that immerse its audiences by making them part of a larger than life phenomenon. Taking a cue from such insights that are in sync with the channel’s core proposition of ‘Movies.Masti.Magic.’, the refreshed brand identity introduces the magical element of a portal that creates an aura of fantasy that resonate the thoughts of millions. Appealing to a wider spectrum of audiences, the refreshed identity exhibits a vibrant and dynamic animation that captures the true essence of masti.

     

    Keeping intact the brand’s key components of yellow and green colours, the new sleek logo of the channel has reversed the dominance of yellow along with the fresher flavour of green. The added colour scheme of the new packaging exudes dynamism with an interesting splash of colours – red and blue – which amplifies the variety showcased on the channel.

     

    Speaking on the new identity, Zeel deputy business head, Hindi movie channels Ruchir Tiwari said, “Acknowledging with gratitude the adulation that our audiences have showered upon us over the years, Zee Cinema is now entering an exciting phase in its 21st year. Perceived as the trusted and most preferred Hindi movies destination, the channel is considered an important family member by its viewers.”

     

    He further added, “Just as cinema has changed over time, audiences preference have also shifted in accordance with cultural tastes and trends and Zee Cinema has, always, evolved to keep in sync with these changing scenarios. Keeping this in mind, we have refreshed and modernized the identity while retaining the inherent equity held in the current look and feel. The revamped packaging is designed to heighten the movie viewing experience for our audiences all around the globe.”

     

    The channel is also adding many new titles to its vast library including the year’s most awaited blockbuster Singh is Bling starring Akshay Kumar; Khoobsurat and The Shaukeens amongst others. It is also gearing up for the #HDFirst premiere of the National Awards winning film Haider in April on Zee Cinema HD.

  • Farhan Akhtar & Vishal Dadlani to produce music video for ‘X-Men’ TV premiere

    Farhan Akhtar & Vishal Dadlani to produce music video for ‘X-Men’ TV premiere

    MUMBAI: Star Movies is all set to premiere X-Men: Days of the Future Past on 19 April. However, this is the first time that the channel will be carrying out an innovation around the premiere. Star Movies has joined hands with Farhan Akhtar, Vishal Dadlani and SKRAT to produce a music video around the movie in a bid to essay the core of the film and pay tribute to the power of friendship.

     

    In X-Men: Days of the Future Past, the X-Men come together as one to ward off an indefeatable enemy. This movie showcases the power of camaraderie, brotherhood and above all the fact that the only way to save the future is to stand together. For together, they become an unstoppable force.

     

    Filmmaker, actor and Farout Media co-founder Farhan Akhtar said, “The song Mutant Macha is a collaborative effort between Skrat, Vishal and myself. It’s a song that portrays the ultimate hero – someone who stands for good in the most adverse of times. Our collaboration is keeping in spirit with the kinship that the world needs to create a united force for positivity.”

     

    Farout Media CEO and co-founder Anurag Rao added, “The vision for Farout Media is based on its core principle of ‘Music Innovations’, with a clear focus on artist interests and repertoire monetization. Star Movies – X-Men 2 Premiere partnership is a fantastic way to introduce new music through synchronization and retention of music rights by content creators.” 

     

    A Star Movies spokesperson said, “This association is in sync with our purpose of giving young talent of India a platform making this association a perfect example of camaraderie and friendship just like the movie X-Men: Days of Future Past.”

     

    X-Men: Days of the Future Past will premiere on 19 April at 1 pm and 9 pm. 

  • Zee Cinema to premiere ‘Super Nani’ on 11 April

    Zee Cinema to premiere ‘Super Nani’ on 11 April

    MUMBAI: Hindi movie channel Zee Cinema, will premiere Indra Kumar’s family entertainer Super Nani. The social satire follows the life of a lovely grandmother transforming herself to gain the lost respect from her own family.

     

    The film stars Randhir Kapoor, Rekha, Sharman Joshi and Anupam Kher. Zee Cinema will premiere the movie on 11 April at 9 pm.

     

    Based on a Gujarati play Baa Ae Maari Boundary, the movie is centered on a doting, committed housewife Bharti (Rekha) whose selfish husband (Randhir Kapoor) and grown-up children have little patience around her. Treated only as a doormat, her life alters when her New York raised grandson Mann (Sharman Joshi) urges her to reinvent herself to regain her confidence and self-esteem. With this newfound support, Bharti channels her inner fashion-model and gets everyone at home all hot under the collar. High on comic quotient, Super Nani is a wonderful story that not only entertains but also helps you realize the importance of women in our lives.

     

    Zeel deputy business head – Hindi movie channels Ruchir Tiwari said, “Super Naniis a universal story about celebrating womanhood. Being a homemaker is challenging for any woman yet she is the most unappreciated by her family. The film highlights that women are our backbone and that they need to be valued and loved. Rekhaji is an epitome of strength and beauty combined. She has been a source of inspiration for the women across all ages and watching her perform such empowering character is definitely a treat to the audiences.”

     

    The channel will air a repeat of the movie on 12 April at 12 noon.

     

  • Zee Action presents ‘South Ke Superheroes’

    Zee Action presents ‘South Ke Superheroes’

    MUMBAI: Carrying its core thought to entertain and engage their viewers, Zee Action is all set to allure action film aficionados with its latest series of “South Ke Superheroes”.

     

    The distinct film festival under the existing 9 pm ‘Fight Ki Night’ slot will showcase masala action flicks with larger than life stories and characters. With fifteen super hit South Indian movies in Hindi ‘South Ke Superheroes’ will commence  from 6 April to 24 April, Monday through Friday at 9 pm, only on Zee Action.

     

    South Indian films known for its rich screenplays, extraordinary cinematography and fast-paced action sequences have always generated massive audience interest. And to bring out the incredible energy and fresh talent, Zee Action has geared up with an exceptional line of blockbuster movies in this three- week-long festival.

     

    Starting from 6 April, raise a toast to the flashy flamboyance of South Indian cinema. Kick starting the festival with action thriller movie- Shiva: The Super Hero, the channel will also showcase comedy dramas like Yoddha No.1 and Daringbaaz. The festival also features romantic action film Arya Ek Deewana and Mohan Babu highest grosser No.1 Businessman. Other titles include, Dildaar-The Arya, Aaj Ka Gundaraaj and Aaya Toofan amongst others.

     

  • Zee Action to celebrate Ajay Devgn’s birthday on 2 April

    Zee Action to celebrate Ajay Devgn’s birthday on 2 April

    MUMBAI: Movie channel Zee Action, will celebrate India’s most successful star Ajay Devgn 46th birthday with a special ‘Action Devgan’ day long fest. The channel known to pack a punch with its interesting line-up of action movies will air five super hit films of the actor back to back starting 9 am to 9 pm on Thursday, 2 April 2015.

    The ultimate action hero, Ajay Devgn known to display death defying stunts has already proved his acting prowess with two National Awards. With a view to entertain audiences, Zee Action is all set to showcase the crime drama Apaharan, directed by Prakash Jha and also stars Nana Patekar. Followed by Gundaraj, the film where he met his wife and talented actress Kajol. Next in the line is Aakrosh, directed by Priyadarshan, the film also stars Akshaye Khanna, Bipasha Basu, Paresh Rawal and Reema Sen in the lead roles. The intense actor’s debut film Phool Aur Kaante will air and the special will conclude with Ajay Devgn’s romantic drama Jaan starring Twinkle Khanna.

     

  • Movies Now to premiere ‘The Wolf Of Wall Street’

    Movies Now to premiere ‘The Wolf Of Wall Street’

    MUMBAI: English movie channel Movies Now is all set to premiere The Wolf of Wall Street on 26 April at 1 pm and 9 pm. 

     

    Movies Now will also go that extra mile to give its viewers a real feel of what it would be like to enter the world of The Wolf of Wall Street. The channel is carrying out an extensive outdoor campaign across Mumbai, Delhi, Bangalore, Lucknow and Kanpur creating life-like scenes and moments from the movie. The 360 degrees marketing campaign will also be visible across television, print, social media and mobile.

     

    Movies Now, with the Wolf of Wall Street, continues its streak of premiering back to back super hits on Indian television. The channel is known for previously bringing mega-hits like Rush and Olympus Has Fallen amongst many other titles.

     

    The Wolf of Wall Street is based on the life of Jordan Belfort, a young stock broker, who makes a fortune with his intellect, guile and street-smartness. Belfort, played by Leonardo DiCaprio, takes the shortcut up the corporate ladder and lives his life like a dream. Including joys like sex, drugs, thrills and loads of fun, the movie is one of the raciest gripping tales of recent times – a riveting tale with the suspense of the FBI chasing down Belfort to take down his empire of excess.

     

    Directed by Martin Scorsese, this movie earned stellar reviews all across the globe. The movie was nominated at the Academy Awards 2014 for Best Picture, Best Director, Best Adapted Screenplay, Best Actor and Best Supporting Actor. It was also nominated for four BAFTAs, and two Golden Globe Awards, Leonardo DiCaprio won the Golden Globe Award for Best Actor – Motion Picture Musical or Comedy.

  • Zee Action to telecast ‘Kung Fu Masters’ starting 21 March

    Zee Action to telecast ‘Kung Fu Masters’ starting 21 March

    MUMBAI: India’s Hindi action movie destination, Zee Action always has something exceptional to offer to its adventure seeking audiences.

     

    In a bid to enthuse and excite them,  the channel is all set to launch a unique five films festival dedicated to the ancient form of martial arts called ‘Kung Fu Masters’.  The festival will commence from Saturday, 21 March 2015 at 9 pm under the channel’s existing property Fight Ki Night and will be telecast every Saturday for the coming five weeks.

     

     With the lineup consisting of phenomenal talents such as Asian and Hollywood superstar Jackie Chan, Oscar winning director Ang Lee, and acting powerhouse Hillary Swank, the movies will entice the viewers with its sheer combative tactics, Kung Fu prowess and of course outstanding entertainment.

     

  • Romedy Now to showcase ‘The Five Year Engagement’

    Romedy Now to showcase ‘The Five Year Engagement’

    MUMBAI: In the month of March, Romedy Now will bring to its viewers a special treat with The Five Year Engagement. The Romedy of the month will be aired on Saturday, 21 March, 2015 at 9 pm.

     

    The Five Year Engagement stars American comedian actor Jason Segel as Tom Solomon – a sous chef at a fancy restaurant along with; Emily Blunt as Violet Barnes – a PhD in psychology. The movie revolves around the couples’ hilarious and never ending wait from their engagement to the final walk down the aisle. This journey extends each time they decide on a date with unexpected series of events popping up and resulting in further delay. As years go by Tom and Violet begin to wonder if they are even meant to be married.

     

    The movie is directed by Nicholas Stoller, an English-American screenwriter and director, who was previously involved with the super-hit movie Forgetting Sarah Marshall.