ITV

Category: Movie Channels

  • Sony Pix spends between Rs 7 to 9 crore for Fast & Furious franchise

    Sony Pix spends between Rs 7 to 9 crore for Fast & Furious franchise

    MUMBAI: Gear up and get ready for a thrilling ride this month. Standing true to its ‘Stay Amazed’ tagline, Sony Pix will quench the viewers thirst for some high speed action on 19 June with the premiere of action film Furious 7 (FF7) at 1 pm with a repeat at 9 pm. 

    Starring Vin Diesel, the late Paul Walker, Dwayne Johnson, Michelle Rodriguez, Tyrese Gibson, Chris Bridges, Jordana Brewster, Kurt Russell, and Jason Statham, the movie collected approximately Rs 141 crore in India and has grossed over $1.5 billion worldwide, making it the third highest-grossing film of 2015.

    Directed by James Wan and written by Chris Morgan, the movie is a touching tribute to the Paul Walker. Amidst all the noise and the action lies the ferocity of friendship as the entire family re-unites. FF7 features gravity-defying stunts giving rise to a number of exciting and well-choreographed fight sequences with some stunning car chases. It’s a bittersweet feeling for the fans on seeing Paul Walker on screen again.

    The channel has movie deals in place with NBCUniversal International Distribution under which it will now have access to movie titles from Universal Pictures. With this new deal in place, the three mega box office blockbusters of 2015 namely Jurassic World, Furious 7 and Minions will have television premieres on Sony Pix.

    Pushing it further, the channel is extensively marketing the premiere of the movie. Marketing professionals are of the opinion that the channel has already spent between Rs 14 to 15 lakhs promoting FF7. 

    Industry experts have estimated that the deal between the channel and NBCU is between Rs. 7 to 9 crore for the entire Fast & Furious franchise. An industry expert opines, “The deal between Sony Pix and Universal for the entire Fast and Furious franchise cannot be for more than Rs 100 million (Rs 10 crore).” The channel has exclusive one year TV rights for FF7.
    With a pervasive marketing strategy across print, TV and digital, the movie will also be promoted outside the network. It has routed a 360 degree approach which includes a strong outdoor campaign. Apart from this, social media is also buzzing with fans reminiscing about Paul Walker and gearing up for the premier of Furious 7.

    Speaking about this, Sony Pictures Networks India EVP and business head – English cluster Saurabh Yagnik says, “For a blockbuster of this magnitude, we’ve adopted a 360 degree marketing approach which includes a television and print plan, innovative outdoor and an engaging social media campaign. Apart from Furious 7, we have movies like Jurassic World and Minions up next, both having crossed the $1 billion mark worldwide. This is truly a very amazing year for Sony PIX.”

    Targeted at the young affluent mass comprising predominantly of males residing in towns, FF7 is presented by Motorola G4 Plus and is driven by Ford. Sony Pix managed to lasso99acres.com, Idea 4G, Myntra and Gillette as the associate sponsors. The channel has also partnered with Bollywood actor Ali Faizal who played an integral part in the Hollywood blockbuster and had quite a lot of memorable stories to share.

    The movie is the highest grossing film in the Fast and Furious franchise and is Universal Pictures’ highest grossing film of all time in India. It is the second highest grossing Hollywood movie in India after The Jungle Book’s 2016 edition.

    On the content front, the channel has also acquired exclusive rights to the biggest franchises like Hunger Games, Star Wars, Rocky, James Bond, Spider-man, Twilight and Ironman to name a few.

    On 19 June Furious 7 will compete with other movies like the Robert Downey Jr and Chris Hemsworth starrer Avengers: Age of Ultron at 1:30 pm and Baby’s Day Out at 9 pm on Star Movies while on the other hand, Movies Now will broadcast another hit from the same franchise, Fast and Furious 6 at 1 pm and 9 pm. HBO will broadcast Final Destination 3 at12:52 pm and Jupiter Ascending at 9 pm. Hotel Transylvania will air at 1 pm while Samuel L. Jackson and Onni Tommila starrer Big Game will be broadcasted at 9 pm on Zee Studio.

  • Sony Pix spends between Rs 7 to 9 crore for Fast & Furious franchise

    Sony Pix spends between Rs 7 to 9 crore for Fast & Furious franchise

    MUMBAI: Gear up and get ready for a thrilling ride this month. Standing true to its ‘Stay Amazed’ tagline, Sony Pix will quench the viewers thirst for some high speed action on 19 June with the premiere of action film Furious 7 (FF7) at 1 pm with a repeat at 9 pm. 

    Starring Vin Diesel, the late Paul Walker, Dwayne Johnson, Michelle Rodriguez, Tyrese Gibson, Chris Bridges, Jordana Brewster, Kurt Russell, and Jason Statham, the movie collected approximately Rs 141 crore in India and has grossed over $1.5 billion worldwide, making it the third highest-grossing film of 2015.

    Directed by James Wan and written by Chris Morgan, the movie is a touching tribute to the Paul Walker. Amidst all the noise and the action lies the ferocity of friendship as the entire family re-unites. FF7 features gravity-defying stunts giving rise to a number of exciting and well-choreographed fight sequences with some stunning car chases. It’s a bittersweet feeling for the fans on seeing Paul Walker on screen again.

    The channel has movie deals in place with NBCUniversal International Distribution under which it will now have access to movie titles from Universal Pictures. With this new deal in place, the three mega box office blockbusters of 2015 namely Jurassic World, Furious 7 and Minions will have television premieres on Sony Pix.

    Pushing it further, the channel is extensively marketing the premiere of the movie. Marketing professionals are of the opinion that the channel has already spent between Rs 14 to 15 lakhs promoting FF7. 

    Industry experts have estimated that the deal between the channel and NBCU is between Rs. 7 to 9 crore for the entire Fast & Furious franchise. An industry expert opines, “The deal between Sony Pix and Universal for the entire Fast and Furious franchise cannot be for more than Rs 100 million (Rs 10 crore).” The channel has exclusive one year TV rights for FF7.
    With a pervasive marketing strategy across print, TV and digital, the movie will also be promoted outside the network. It has routed a 360 degree approach which includes a strong outdoor campaign. Apart from this, social media is also buzzing with fans reminiscing about Paul Walker and gearing up for the premier of Furious 7.

    Speaking about this, Sony Pictures Networks India EVP and business head – English cluster Saurabh Yagnik says, “For a blockbuster of this magnitude, we’ve adopted a 360 degree marketing approach which includes a television and print plan, innovative outdoor and an engaging social media campaign. Apart from Furious 7, we have movies like Jurassic World and Minions up next, both having crossed the $1 billion mark worldwide. This is truly a very amazing year for Sony PIX.”

    Targeted at the young affluent mass comprising predominantly of males residing in towns, FF7 is presented by Motorola G4 Plus and is driven by Ford. Sony Pix managed to lasso99acres.com, Idea 4G, Myntra and Gillette as the associate sponsors. The channel has also partnered with Bollywood actor Ali Faizal who played an integral part in the Hollywood blockbuster and had quite a lot of memorable stories to share.

    The movie is the highest grossing film in the Fast and Furious franchise and is Universal Pictures’ highest grossing film of all time in India. It is the second highest grossing Hollywood movie in India after The Jungle Book’s 2016 edition.

    On the content front, the channel has also acquired exclusive rights to the biggest franchises like Hunger Games, Star Wars, Rocky, James Bond, Spider-man, Twilight and Ironman to name a few.

    On 19 June Furious 7 will compete with other movies like the Robert Downey Jr and Chris Hemsworth starrer Avengers: Age of Ultron at 1:30 pm and Baby’s Day Out at 9 pm on Star Movies while on the other hand, Movies Now will broadcast another hit from the same franchise, Fast and Furious 6 at 1 pm and 9 pm. HBO will broadcast Final Destination 3 at12:52 pm and Jupiter Ascending at 9 pm. Hotel Transylvania will air at 1 pm while Samuel L. Jackson and Onni Tommila starrer Big Game will be broadcasted at 9 pm on Zee Studio.

  • SPN India launches FTA movie channel ‘Sony Wah’

    SPN India launches FTA movie channel ‘Sony Wah’

    MUMBAI: After Star India launching its free to air (FTA) movie channel Star Utsav Movie, Sony Pictures Networks India (SPN) has expanded the scope of its Hindi movie channels from 3 to 4 with Sony Wah.

    Based on a deep understanding of audiences across different strata in the Hindi-speaking markets (HSM) landscape, Sony WAH a premium FTA Hindi movie channel will cater to the unserved needs of rural and small town India.

    Celebrating the best of Hindi Cinema, Sony WAH, with its positioning of ‘Filmon Ka Mela” will bring alive the content and experience that audiences of FTA channels have never seen before. The channel will showcase a mix of Hindi movies as well as films from the southern parts of India dubbed in Hindi. There will be a lot of marquee titles as well ranging across present-day blockbusters to movies from the last 3 decades.

    With this launch, SPN’s Hindi movie channel cluster comprising of Sony MAX, Sony MAX2, Sony MAX HD and Sony WAH will cover the entire viewer spectrum of HSM at 94 percent unduplicated reach.

    Sony Max & Sony Max 2 senior EVP Neeraj Vyas said, “With the launch of Sony WAH, Sony Pictures Networks India (SPN) becomes the only network to cover a range of audiences across multiple geographies with its unique offering of 4 distinct and differently positioned Hindi movie channels. Sony WAH completes the circle with its focus on rural and FTA audiences offering them a spectrum of movies they would want to see and when they want to see; enabling both choice and selection for the viewer”.

  • SPN India launches FTA movie channel ‘Sony Wah’

    SPN India launches FTA movie channel ‘Sony Wah’

    MUMBAI: After Star India launching its free to air (FTA) movie channel Star Utsav Movie, Sony Pictures Networks India (SPN) has expanded the scope of its Hindi movie channels from 3 to 4 with Sony Wah.

    Based on a deep understanding of audiences across different strata in the Hindi-speaking markets (HSM) landscape, Sony WAH a premium FTA Hindi movie channel will cater to the unserved needs of rural and small town India.

    Celebrating the best of Hindi Cinema, Sony WAH, with its positioning of ‘Filmon Ka Mela” will bring alive the content and experience that audiences of FTA channels have never seen before. The channel will showcase a mix of Hindi movies as well as films from the southern parts of India dubbed in Hindi. There will be a lot of marquee titles as well ranging across present-day blockbusters to movies from the last 3 decades.

    With this launch, SPN’s Hindi movie channel cluster comprising of Sony MAX, Sony MAX2, Sony MAX HD and Sony WAH will cover the entire viewer spectrum of HSM at 94 percent unduplicated reach.

    Sony Max & Sony Max 2 senior EVP Neeraj Vyas said, “With the launch of Sony WAH, Sony Pictures Networks India (SPN) becomes the only network to cover a range of audiences across multiple geographies with its unique offering of 4 distinct and differently positioned Hindi movie channels. Sony WAH completes the circle with its focus on rural and FTA audiences offering them a spectrum of movies they would want to see and when they want to see; enabling both choice and selection for the viewer”.

  • Sultan: The game now available on Google Play

    Sultan: The game now available on Google Play

    MUMBAI: High-Quality Visual effects, Sleek controls, action-centric game play, exclusive combat experience all this and more in Sultan: The Game. Developed by 99Games in collaboration with Yash Raj Films (YRF), Sultan: The Game will be available on Google Play today and will shortly be available on other stores.

    “The release of Sultan: The Game has further cemented our relationship with Yash Raj Films. We’ve attempted to do something different this time with Sultan: The Game. We’ve opened up pre-registrations for the game and have seen a tremendous response so far,” said Rohith Bhat, CEO, 99Games. “Sultan: The Game by itself will not disappoint consumers and will put their nimble fingers to test” he added.

    Manan Mehta, Vice-President of Marketing and Merchandise at Yash Raj Films, said, “At YRF, we are very particular when it comes to our partnerships and firmly believe that film-themed games are not just another avenue to market our film. We treat games as a massive opportunity to engage with cinemagoers as well as widen our audience base. In 99Games, we found a strategic partner who understands this ideology and can bring to table their expertise. Sultan: The Game is one of the best developed film-themed games to have come out and will allow the audience to step into the shoes of the titular character.”

    To be a Sultan, all you need to do is download the game on Google Play here: http://bit.ly/prsultan

  • Sultan: The game now available on Google Play

    Sultan: The game now available on Google Play

    MUMBAI: High-Quality Visual effects, Sleek controls, action-centric game play, exclusive combat experience all this and more in Sultan: The Game. Developed by 99Games in collaboration with Yash Raj Films (YRF), Sultan: The Game will be available on Google Play today and will shortly be available on other stores.

    “The release of Sultan: The Game has further cemented our relationship with Yash Raj Films. We’ve attempted to do something different this time with Sultan: The Game. We’ve opened up pre-registrations for the game and have seen a tremendous response so far,” said Rohith Bhat, CEO, 99Games. “Sultan: The Game by itself will not disappoint consumers and will put their nimble fingers to test” he added.

    Manan Mehta, Vice-President of Marketing and Merchandise at Yash Raj Films, said, “At YRF, we are very particular when it comes to our partnerships and firmly believe that film-themed games are not just another avenue to market our film. We treat games as a massive opportunity to engage with cinemagoers as well as widen our audience base. In 99Games, we found a strategic partner who understands this ideology and can bring to table their expertise. Sultan: The Game is one of the best developed film-themed games to have come out and will allow the audience to step into the shoes of the titular character.”

    To be a Sultan, all you need to do is download the game on Google Play here: http://bit.ly/prsultan

  • SPN to launch English movie channel Sony Le Plex HD by June 2016

    SPN to launch English movie channel Sony Le Plex HD by June 2016

    MUMBAI: Sony Pictures Networks India Private Limited is all geared up to launch its new high definition premium English movie channel Sony Le Plex HD. The network is in the process of seeking regulatory clearances and approvals. Subject to obtaining such approvals, the launch is planned around June 2016.

    The channel will serve the discerning audiences who seek entertainment beyond the mainstream movies from Hollywood.

    Sony Le Plex HD will serve avid movie viewers with films that are popular and critically acclaimed. The focus for the channel would be to present the movies in a manner not seen before.

    The network has made significant investment in securing rights for movies from Hollywood and the premieres on the channel which includes Spotlight, Ex-Machina, Foxcatcher and Straight Outta Compton to name a few and will also be home to critically acclaimed movies like The Inglorious Basterds, Schindler’s List, Taxi Driver, Gladiator, Philadelphia, etc.

  • SPN to launch English movie channel Sony Le Plex HD by June 2016

    SPN to launch English movie channel Sony Le Plex HD by June 2016

    MUMBAI: Sony Pictures Networks India Private Limited is all geared up to launch its new high definition premium English movie channel Sony Le Plex HD. The network is in the process of seeking regulatory clearances and approvals. Subject to obtaining such approvals, the launch is planned around June 2016.

    The channel will serve the discerning audiences who seek entertainment beyond the mainstream movies from Hollywood.

    Sony Le Plex HD will serve avid movie viewers with films that are popular and critically acclaimed. The focus for the channel would be to present the movies in a manner not seen before.

    The network has made significant investment in securing rights for movies from Hollywood and the premieres on the channel which includes Spotlight, Ex-Machina, Foxcatcher and Straight Outta Compton to name a few and will also be home to critically acclaimed movies like The Inglorious Basterds, Schindler’s List, Taxi Driver, Gladiator, Philadelphia, etc.

  • Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    MUMBAI: After successful conceptualization and running of various channels like 9XM, Music Fafafati, Hummra M, CEO of Dicky Speak Pvt Ltd Vikas Varma along with few more promoters is all geared up to launch a new Hindi FTA movie channel called BFlix Movies. The channel possesses a mixed bag of old and new movies.

    It will cater to the ever changing persona of Bollywood. Varma resonates that movies channels, movie halls or multiplexes do not create or produce their own movies but create an environment in which movies are the most fun and entertaining to watch. Breaking free from this notion, the channel will evolve with the constantly changing demands of the viewers and will have structural flexibility in environment to surprise and delight them.

    “Bflix Movies is the ‘gen-next’ movies channel. The entire experience of the channel is very musical and in harmony with the movies we play. If movies are the tea that our viewers drink in the afternoon, then Bflix Movies is a dash of zingy lemon in the tea. In the nights we are the rum in your coke and in the mornings we are the lover you awake with. To sum it all, Bflix Movies is the twinkle in your eye even on your most boring day”, says Varma.

    The channel is available on all major cable and DTH networks in India and has already started airing on Insat4a.

    A small yet passionate team has been created to not get lost in the war of bureaucracy and designations. It will focus on the underlying ideology, clarity of intent and simplicity of execution on TV.

    The channel has another supporter, Kamaal R Khan as part of its team and will constantly play @kamaalrkhan tweets on the channel. He is already creating a lot of buzz about this on his social media accounts.

    “I personally am a big fan of his tweets and among his 1.1 million (11 lakh)  fans on Twitter”, voices Varma.

    Adding further, “It’s great for the ego of the people involved with the channel. It does very little to garner viewership and certainly does nothing to retain it. We launched 9XM with zero marketing and in two weeks we beat MTV, which was #1 at that time. The same was applied to Hummra M and Music F Fatafati. If the channel is good, it will garner viewers irrespective of its B2C marketing spends”.

    “Brand mirroring platforms on Facebook, Twitter, YouTube, etc. will be created for the Bflix Movies community and space for our viewers to interact. A ‘mood-map’ will also be created airing tailor made content as per the audience’ demand,” he informed.  

  • Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    MUMBAI: After successful conceptualization and running of various channels like 9XM, Music Fafafati, Hummra M, CEO of Dicky Speak Pvt Ltd Vikas Varma along with few more promoters is all geared up to launch a new Hindi FTA movie channel called BFlix Movies. The channel possesses a mixed bag of old and new movies.

    It will cater to the ever changing persona of Bollywood. Varma resonates that movies channels, movie halls or multiplexes do not create or produce their own movies but create an environment in which movies are the most fun and entertaining to watch. Breaking free from this notion, the channel will evolve with the constantly changing demands of the viewers and will have structural flexibility in environment to surprise and delight them.

    “Bflix Movies is the ‘gen-next’ movies channel. The entire experience of the channel is very musical and in harmony with the movies we play. If movies are the tea that our viewers drink in the afternoon, then Bflix Movies is a dash of zingy lemon in the tea. In the nights we are the rum in your coke and in the mornings we are the lover you awake with. To sum it all, Bflix Movies is the twinkle in your eye even on your most boring day”, says Varma.

    The channel is available on all major cable and DTH networks in India and has already started airing on Insat4a.

    A small yet passionate team has been created to not get lost in the war of bureaucracy and designations. It will focus on the underlying ideology, clarity of intent and simplicity of execution on TV.

    The channel has another supporter, Kamaal R Khan as part of its team and will constantly play @kamaalrkhan tweets on the channel. He is already creating a lot of buzz about this on his social media accounts.

    “I personally am a big fan of his tweets and among his 1.1 million (11 lakh)  fans on Twitter”, voices Varma.

    Adding further, “It’s great for the ego of the people involved with the channel. It does very little to garner viewership and certainly does nothing to retain it. We launched 9XM with zero marketing and in two weeks we beat MTV, which was #1 at that time. The same was applied to Hummra M and Music F Fatafati. If the channel is good, it will garner viewers irrespective of its B2C marketing spends”.

    “Brand mirroring platforms on Facebook, Twitter, YouTube, etc. will be created for the Bflix Movies community and space for our viewers to interact. A ‘mood-map’ will also be created airing tailor made content as per the audience’ demand,” he informed.