ITV

Category: Movie Channels

  • Sony Max SD & HD’s Sultan premiere locks big ad revenues

    Sony Max SD & HD’s Sultan premiere locks big ad revenues

    MUMBAI: How much can a single telecast of a Hindi film on a channel earn in ad revenues? Well, if estimates are to be believed, it could be Rs 50 crore for the premiere of the Salman Khan starrer Sultan which aired on Sony Pictures Network India (SPN India) Hindi movie channel Sony Max on 15 October, according to a PTI report. The film focuses on Sultan Ali Khan (played by Salman Khan), a wrestling champion from Haryana, whose successful career creates a rift in his personal life

    As expected, SPN India president (sales & international business) Rohit Gupta refused to put a fix on the exact figure while speaking to PTI. All he said was : “It is one of the biggest blockbusters and it has been the biggest movie for us in terms of revenue. It is the highest grossing movie revenue which we have got, but we cant disclose the revenue.”

    SPN India business head for Hindi movies and music cluster Neeraj Vyas also highlighted that Sultan allowed it to gross its highest ever ad sales for a movie premiere on the network. But once again he provided no figures. “We’ve had a 20 per cent increase in ad rates – over the previous large movie premiere that we had sold last year around the same time for Bahubali- which is why the numbers have gone up to what they have ”

    SPN India had slapped a pricing of Rs 10 lakh per 10 second ad spot for its standard definition channel and Rs 2 lakh per 10 seconds for its Sony Max HD services. Those are the kind of numbers it charges for some of its premium IPL matches.

    Amongst the brands which hopped on board included: Chinese handset maker Oppo and Reliance Jio as the co-presenter sponsors, while FMCG megalith Hindustan Unilever and auto major Mahindra as co-sponsors. Bajaj Auto, Colgate, Mondelez, Reckitt Benckiser and Samsung Electronics chose to be signed on as associate sponsors, while brands such as Apple, eBay India, Ford India, Google India, Huawei Tele, Intel, Intex Technologies, Lenovo, Loreal, Pernod Ricard, Raymond and Vivo Mobiles brought spots.

    SPN India claimed to PTI that the inventory had been sold out days before – a bit of a first for the network.

  • Sony Max SD & HD’s Sultan premiere locks big ad revenues

    Sony Max SD & HD’s Sultan premiere locks big ad revenues

    MUMBAI: How much can a single telecast of a Hindi film on a channel earn in ad revenues? Well, if estimates are to be believed, it could be Rs 50 crore for the premiere of the Salman Khan starrer Sultan which aired on Sony Pictures Network India (SPN India) Hindi movie channel Sony Max on 15 October, according to a PTI report. The film focuses on Sultan Ali Khan (played by Salman Khan), a wrestling champion from Haryana, whose successful career creates a rift in his personal life

    As expected, SPN India president (sales & international business) Rohit Gupta refused to put a fix on the exact figure while speaking to PTI. All he said was : “It is one of the biggest blockbusters and it has been the biggest movie for us in terms of revenue. It is the highest grossing movie revenue which we have got, but we cant disclose the revenue.”

    SPN India business head for Hindi movies and music cluster Neeraj Vyas also highlighted that Sultan allowed it to gross its highest ever ad sales for a movie premiere on the network. But once again he provided no figures. “We’ve had a 20 per cent increase in ad rates – over the previous large movie premiere that we had sold last year around the same time for Bahubali- which is why the numbers have gone up to what they have ”

    SPN India had slapped a pricing of Rs 10 lakh per 10 second ad spot for its standard definition channel and Rs 2 lakh per 10 seconds for its Sony Max HD services. Those are the kind of numbers it charges for some of its premium IPL matches.

    Amongst the brands which hopped on board included: Chinese handset maker Oppo and Reliance Jio as the co-presenter sponsors, while FMCG megalith Hindustan Unilever and auto major Mahindra as co-sponsors. Bajaj Auto, Colgate, Mondelez, Reckitt Benckiser and Samsung Electronics chose to be signed on as associate sponsors, while brands such as Apple, eBay India, Ford India, Google India, Huawei Tele, Intel, Intex Technologies, Lenovo, Loreal, Pernod Ricard, Raymond and Vivo Mobiles brought spots.

    SPN India claimed to PTI that the inventory had been sold out days before – a bit of a first for the network.

  • Viacom18’s Rishtey Cineplex now in Europe, N America

    Viacom18’s Rishtey Cineplex now in Europe, N America

    MUMBAI: Viacom18 has announced its plans to launch its Hindi movie channel, Rishtey Cineplex’ in the international markets.

    Kicking off with high-impact launches in Europe and North America (US and Canada), the channel is an extension of the well-established Rishtey brand, and will be targeted at global film enthusiasts.

    To be launched in Europe on 29 September and in North America in October, Rishtey Cineplex will appeal to the sensibilities of global film enthusiasts with its blockbuster content.

    The channel will showcase the best from Viacom18’s wide library of films as well as newly acquired movies from across genres. The channel will air audience favourites like, Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, Kapoor and Sons, Ki & Ka and upcoming films like, Force 2, Ae Dil Hai Mushkil amongst others.

    Viacom18 group CEO Sudhanshu Vats said, “The Indian film industry has grown in terms of both reach and revenue and is now the largest producer of movies in the world. Our cinema, led by Bollywood movies, continues to increase its pull with the overseas Indian diaspora. Rishtey Cineplex, Viacom18’s first premium Hindi movie channel, has curated an impressive repertoire of Indian titles. It is our endeavour, to take Indian cinema, as a holistic entertainment package, to our loyal viewers in Europe and North America; allowing us to further strengthen our presence in these regions.”

    Viacom18 Hindi mass entertainment, CEO Raj Nayak said, “Rishtey Cineplex has every ingredient that a movie buff would want to be engaged with. Global audiences today celebrate Indian films, and with the channel’s launch in Europe and North America, we are bringing this celebration to their living rooms. Indian films now have a universal appeal, as a result of which they taste tremendous success in International markets. The trend in consumption has been extremely encouraging and we are certain that the viewers will lap-up our content offering with great zeal.”

    Along with films, the channel will showcase many interesting concepts including vignettes from various Film Festivals, behind-the-scenes trivia and coverage of exclusive Red Carpet extravaganzas amongst others.

    IndiaCast gorup CEO Anuj Gandhi said, “After Colors and Rishtey, we now introduce our brand new offering, Rishtey Cineplex for the viewers in Europe and North America. The Indian and the South Asian expatriate population is growing across the world, and so is their love for Indian films. Our offerings have always resonated with such audiences catering to their intrinsic viewing needs. With Rishtey Cineplex we are looking forward to strengthening our relationship with our partners along with our audiences.”

    Viacom18 has planned an extensive marketing blitzkrieg with a high-decibel launch for Rishtey Cineplex in these markets. A focused 360-degree marketing plan is being orchestrated tapping mediums such as print, radio, outdoor, cinema, digital, cross-channel promotions,and on-ground activations in select locations.

  • Viacom18’s Rishtey Cineplex now in Europe, N America

    Viacom18’s Rishtey Cineplex now in Europe, N America

    MUMBAI: Viacom18 has announced its plans to launch its Hindi movie channel, Rishtey Cineplex’ in the international markets.

    Kicking off with high-impact launches in Europe and North America (US and Canada), the channel is an extension of the well-established Rishtey brand, and will be targeted at global film enthusiasts.

    To be launched in Europe on 29 September and in North America in October, Rishtey Cineplex will appeal to the sensibilities of global film enthusiasts with its blockbuster content.

    The channel will showcase the best from Viacom18’s wide library of films as well as newly acquired movies from across genres. The channel will air audience favourites like, Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, Kapoor and Sons, Ki & Ka and upcoming films like, Force 2, Ae Dil Hai Mushkil amongst others.

    Viacom18 group CEO Sudhanshu Vats said, “The Indian film industry has grown in terms of both reach and revenue and is now the largest producer of movies in the world. Our cinema, led by Bollywood movies, continues to increase its pull with the overseas Indian diaspora. Rishtey Cineplex, Viacom18’s first premium Hindi movie channel, has curated an impressive repertoire of Indian titles. It is our endeavour, to take Indian cinema, as a holistic entertainment package, to our loyal viewers in Europe and North America; allowing us to further strengthen our presence in these regions.”

    Viacom18 Hindi mass entertainment, CEO Raj Nayak said, “Rishtey Cineplex has every ingredient that a movie buff would want to be engaged with. Global audiences today celebrate Indian films, and with the channel’s launch in Europe and North America, we are bringing this celebration to their living rooms. Indian films now have a universal appeal, as a result of which they taste tremendous success in International markets. The trend in consumption has been extremely encouraging and we are certain that the viewers will lap-up our content offering with great zeal.”

    Along with films, the channel will showcase many interesting concepts including vignettes from various Film Festivals, behind-the-scenes trivia and coverage of exclusive Red Carpet extravaganzas amongst others.

    IndiaCast gorup CEO Anuj Gandhi said, “After Colors and Rishtey, we now introduce our brand new offering, Rishtey Cineplex for the viewers in Europe and North America. The Indian and the South Asian expatriate population is growing across the world, and so is their love for Indian films. Our offerings have always resonated with such audiences catering to their intrinsic viewing needs. With Rishtey Cineplex we are looking forward to strengthening our relationship with our partners along with our audiences.”

    Viacom18 has planned an extensive marketing blitzkrieg with a high-decibel launch for Rishtey Cineplex in these markets. A focused 360-degree marketing plan is being orchestrated tapping mediums such as print, radio, outdoor, cinema, digital, cross-channel promotions,and on-ground activations in select locations.

  • Star Gold to air Dishoom on 25 Sept

    Star Gold to air Dishoom on 25 Sept

    MUMBAI: Star Gold announces the World Television Premiere of one of the biggest hits of the year – Dishoom starring Varun Dhawan, John Abraham, and Jacqueline Fernandes, directed by Rohit Dhawan.

    Filled with humour, action and swag, Rohit Dhawan delivers the most stylized family entertainers of recent times. Varun Dhawan (Junaid) plays the funny sunny guy to perfection and John Abraham (Kabir) delivers one of his finest action packed performances till date; it’s their chemistry that makes the film electric. All the witty moments in the film will keep one stayed glued to their television sets. The phenomenal cameos from Akshay Kumar and Nagris Fakri, make Dishoom a benchmark for new-age entertainers.

    Saqib Saleem plays India’s leading cricketer who goes missing 36 hours before a crucial India-Pakistan final and who Kabir and Junaid (John & Varun) are trying to trace. Akshaye Khanna has returned as a baddie in this film and his role only adds another thrilling layer to the film.

    If you missed Dishoom on the big screen, you definitely can’t miss its World Television Premiere. If you did watch it in the theatres, you have many reasons to watch it again!

  • Star Gold to air Dishoom on 25 Sept

    Star Gold to air Dishoom on 25 Sept

    MUMBAI: Star Gold announces the World Television Premiere of one of the biggest hits of the year – Dishoom starring Varun Dhawan, John Abraham, and Jacqueline Fernandes, directed by Rohit Dhawan.

    Filled with humour, action and swag, Rohit Dhawan delivers the most stylized family entertainers of recent times. Varun Dhawan (Junaid) plays the funny sunny guy to perfection and John Abraham (Kabir) delivers one of his finest action packed performances till date; it’s their chemistry that makes the film electric. All the witty moments in the film will keep one stayed glued to their television sets. The phenomenal cameos from Akshay Kumar and Nagris Fakri, make Dishoom a benchmark for new-age entertainers.

    Saqib Saleem plays India’s leading cricketer who goes missing 36 hours before a crucial India-Pakistan final and who Kabir and Junaid (John & Varun) are trying to trace. Akshaye Khanna has returned as a baddie in this film and his role only adds another thrilling layer to the film.

    If you missed Dishoom on the big screen, you definitely can’t miss its World Television Premiere. If you did watch it in the theatres, you have many reasons to watch it again!

  • Indo-Vietnamese venture brings Greymatter into filmmaking

    Indo-Vietnamese venture brings Greymatter into filmmaking

    NEW DELHI: Local content generated through creative storytelling. ‘Sut’ (meaning ‘shoot’ in Vietnamese) set to release in November 2016 is the first venture into film production by the content solutions company Greymatter Entertainment Pvt. Ltd.

    Developed in collaboration with Vincent Ngo of the “Hancock” fame, the film is a coming-of-age story of two brothers set against the background of the sport, football. It has been directed by Vietmax, one of the most successful directors in Vietnam.

    Greymatter Founder and CEO Chandradev Bhagat said, “We have always been excited about films. ‘Sut’ is a project that came together quite magically. Having worked on and delivered projects across geographies, the idea was to bring together creative talent, international work flows and storytelling abilities from around the world to create strong local content. This marks the beginning of some of our exciting plans ahead”.

    Greymatter has been doing some pathbreaking work in both, sports and non-fiction content, including Premier Futsal League and Pro-Wrestling League in the live sports space. It has also developed the hit series ‘The Remix’. In the last year and a half, ‘The Remix’ has been sold in 15 countries. It has been nominated as the top 25 formats in the world at MIPTV – in fact making it the first Asian format to ever feature in the list.

    Greymatter is strategically focused on creating IPR (Intellectual Property Rights) properties and churning out creatively distinguished content. It is currently one of the few Indian companies to have sold original formats globally and is a recipient of multiple nominations and awards in India and the A-Pac region including the EMVIES, Spikes Asia and Asian Television Awards.

    The agency has worked with some of the biggest brands including Ten Sports, Sony Six, Star Sports, Disney, Viacom Colors and VH1 to name a few on the broadcast end and brands like Google, McDonalds, Tata and Idea in the branded content space.

  • Indo-Vietnamese venture brings Greymatter into filmmaking

    Indo-Vietnamese venture brings Greymatter into filmmaking

    NEW DELHI: Local content generated through creative storytelling. ‘Sut’ (meaning ‘shoot’ in Vietnamese) set to release in November 2016 is the first venture into film production by the content solutions company Greymatter Entertainment Pvt. Ltd.

    Developed in collaboration with Vincent Ngo of the “Hancock” fame, the film is a coming-of-age story of two brothers set against the background of the sport, football. It has been directed by Vietmax, one of the most successful directors in Vietnam.

    Greymatter Founder and CEO Chandradev Bhagat said, “We have always been excited about films. ‘Sut’ is a project that came together quite magically. Having worked on and delivered projects across geographies, the idea was to bring together creative talent, international work flows and storytelling abilities from around the world to create strong local content. This marks the beginning of some of our exciting plans ahead”.

    Greymatter has been doing some pathbreaking work in both, sports and non-fiction content, including Premier Futsal League and Pro-Wrestling League in the live sports space. It has also developed the hit series ‘The Remix’. In the last year and a half, ‘The Remix’ has been sold in 15 countries. It has been nominated as the top 25 formats in the world at MIPTV – in fact making it the first Asian format to ever feature in the list.

    Greymatter is strategically focused on creating IPR (Intellectual Property Rights) properties and churning out creatively distinguished content. It is currently one of the few Indian companies to have sold original formats globally and is a recipient of multiple nominations and awards in India and the A-Pac region including the EMVIES, Spikes Asia and Asian Television Awards.

    The agency has worked with some of the biggest brands including Ten Sports, Sony Six, Star Sports, Disney, Viacom Colors and VH1 to name a few on the broadcast end and brands like Google, McDonalds, Tata and Idea in the branded content space.

  • MN+ brings ‘The Verdict’ all through August

    MN+ brings ‘The Verdict’ all through August

    MUMBAI: MN+ is ready to bring to its audience the most engaging line-up of movies in its new property – ‘The Verdict.’ This unique property will have you engrossed and intrigued with its focus on movies that display intense courtroom dramas. The movies in the property will air for the entire month of August, every Sunday at 9pm.

    ‘The Verdict’ will feature the Hollywood’s best works of art that includes, ‘A Time to Kill’, ‘The Client’, ‘Devil’s Advocate’,and ‘Fracture’.

    A Time to Kill is an ironic story of a lawyer, who defends a murder accused only because the victims had raped the accused’s 10-year-old daughter. The movie was appreciated for the power packed performances of the 6 Oscar winning actors, namely Sandra Bullock, Matthew McCounaughey, Kevin Spacy, Brenda Fricker, Chris Cooper and Octavia Spencer.

    The Client is an interesting story, about a young boy who finds himself in the middle of a mafia lawyer’s suicide case. The star-cast of the movie has the Oscar Award Nominee – Susan Sarandon, who’s exemplary performance is the highlight of this edge of the seat thriller.

    The Devil’s Advocate is the journey of a talented small town lawyer who is suddenly in the midst of an intriguing case with a lot at stake, assisting a stellar lawyer and the various choices he makes during the experience. The movie, starring Al Pacino and Keanu Reeves, was hugely appreciated. Al Pacino was nominated for the Best Villain in the MTV Movie Awards, 1998.

    Fracture is an American-German thriller, which opens as a seemingly simple murder case but unfolds as a mystery, as Ted, the husband is being tried for murdering his wife. The movie was critically acclaimed for a tense and occasionally twisty screenplay.

  • MN+ brings ‘The Verdict’ all through August

    MN+ brings ‘The Verdict’ all through August

    MUMBAI: MN+ is ready to bring to its audience the most engaging line-up of movies in its new property – ‘The Verdict.’ This unique property will have you engrossed and intrigued with its focus on movies that display intense courtroom dramas. The movies in the property will air for the entire month of August, every Sunday at 9pm.

    ‘The Verdict’ will feature the Hollywood’s best works of art that includes, ‘A Time to Kill’, ‘The Client’, ‘Devil’s Advocate’,and ‘Fracture’.

    A Time to Kill is an ironic story of a lawyer, who defends a murder accused only because the victims had raped the accused’s 10-year-old daughter. The movie was appreciated for the power packed performances of the 6 Oscar winning actors, namely Sandra Bullock, Matthew McCounaughey, Kevin Spacy, Brenda Fricker, Chris Cooper and Octavia Spencer.

    The Client is an interesting story, about a young boy who finds himself in the middle of a mafia lawyer’s suicide case. The star-cast of the movie has the Oscar Award Nominee – Susan Sarandon, who’s exemplary performance is the highlight of this edge of the seat thriller.

    The Devil’s Advocate is the journey of a talented small town lawyer who is suddenly in the midst of an intriguing case with a lot at stake, assisting a stellar lawyer and the various choices he makes during the experience. The movie, starring Al Pacino and Keanu Reeves, was hugely appreciated. Al Pacino was nominated for the Best Villain in the MTV Movie Awards, 1998.

    Fracture is an American-German thriller, which opens as a seemingly simple murder case but unfolds as a mystery, as Ted, the husband is being tried for murdering his wife. The movie was critically acclaimed for a tense and occasionally twisty screenplay.