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Category: Movie Channels

  • Catch the world TV premiere of Kho Gaye Hum Kahan on &pictures

    Catch the world TV premiere of Kho Gaye Hum Kahan on &pictures

    Mumbai: Friendship is the bond that ties our lives together. This 21 September at 9 pm, join &pictures for the world television premiere of Kho Gaye Hum Kahan, a film that beautifully captures this special connection. 

    Known for delivering ‘On Nahi, Full On’ entertainment, &pictures presents a heartfelt film that delves deeper than just friendship. With its vibrant, relatable content, &pictures continues to resonate with today’s youth, reflecting their dreams, challenges, and aspirations. Kho Gaye Hum Kahan follows an emotional journey of love, self-discovery, and the clash between the reel and real worlds. 

    Featuring the dynamic trio of Ananya Panday, Siddhant Chaturvedi, and Adarsh Gourav, and directed by Arjun Singh, the story unfolds in the vibrant city of Mumbai as three close friends navigate the ups and downs of life. As the characters experience moments of joy, heartbreak, and self-realization, they ultimately rediscover the true essence of friendship. Kho Gaye Hum Kahan also highlights the importance of staying rooted and embracing authenticity, no matter where life takes you.

    Enthusiastic about the world television premiere, Adarsh Gourav said, “I’m excited for the World Television Premiere of Kho Gaye Hum Kahan on &pictures. This film is a touching exploration of friendship, loss, and the enduring power of human connection. I believe that everyone who watches it will find a part of themselves in this story, and it will remind them of the importance of staying true to who they are and cherishing the relationships that they have.”

    Don’t miss this beautiful narrative of friendship and self-discovery.

  • Sony MAX to premiere Sabbir Khan’s ‘Adbhut’ as first direct-to-TV film

    Sony MAX to premiere Sabbir Khan’s ‘Adbhut’ as first direct-to-TV film

    Mumbai: After the recent box office success of horror-supernatural movies such as Shaitaan, Stree 2 and Munjya, Sony MAX is set to make history with the highly anticipated supernatural thriller and Sony MAX Original Release: Adbhut as a Direct-to-TV Release, ushering a new era in Bollywood.

    Directed by Sabbir Khan and starring the critically acclaimed Nawazuddin Siddiqui, alongside Diana Penty, Shreya Dhanwanthary and Rohan Mehra, Adbhut promises to deliver a spine-chilling experience that will enthrall audiences nationwide. The film, produced by Sony Pictures International Productions and Sabbir Khan Films, explores a world where the supernatural collides with reality.

    This signals a new era for television, positioning it as a formidable platform for high-profile film releases.

    Adbhut director Sabbir Khan said, “Television has always been a powerful medium in India, reaching millions of homes across the country. With Adbhut, we are not just releasing a film; we are penetrating across crores of Indian households all at once. We are making history by embracing a new model that puts the audience first.”

    Lead actor Nawazuddin Siddiqui said, “Adbhut is a film that pushes boundaries, not just in its story but in how it’s being shared with the world. It’s exciting to see a film reach millions of people at once through television. The supernatural genre has always intrigued me, and I believe audiences will find the experience both thrilling and thought-provoking. With this direct-to-TV release, we’re breaking new ground, and I’m proud to be a part of this historic moment.”

    Sony MAX head – programming & on-air promotions  Udayan Pradeep Shukla commented, “In a rapidly changing world, it’s crucial to innovate and adapt. Sony MAX Original Release: Adbhut is our statement of intent that quality content should be accessible to everyone, and the unparalleled reach of television offers the perfect stage for such a monumental event on Sony MAX.”  

    This strategic release is set to create waves across the industry, starting a trend where television can potentially become a viable platform for major film releases – so far driven by OTT. This is expected to redefine how audiences consume blockbuster content, making high-quality entertainment more accessible than ever before. Adbhut stands at the forefront of change, heralding a new dawn for television as the ultimate platform for the new wave of cinema that will follow in 2024.

  • Colors Cineplex to air world TV premiere of ‘Yodha’ on 11 August

    Colors Cineplex to air world TV premiere of ‘Yodha’ on 11 August

    Mumbai: To celebrate the spirit of freedom and patriotism this Independence Day, Colors Cineplex has announced the world television premiere of Siddharth Malhotra starrer ‘Yodha’ on 11 August at 8 pm. To mark this occasion, the Hindi movie channel is celebrating the Asli Yodha, paying tribute to our nation’s true heroes.

    ‘Yodha’ conveys a powerful message of bravery and self-sacrifice, and Colors Cineplex’s ‘Asli Yodha’ campaign recognises the immense contributions of those who elevate India on the global stage, showcasing their commitment and patriotism.

    To mark this occasion, Colors Cineplex will host Harmanpreet Kaur, captain of the Indian Women’s Cricket team and the only Indian woman cricketer to score over 3,000 runs in both ODIs and T20Is. In the 2017 Women’s World Cup, she scored an unbeaten 171 in the semi-final against Australia, setting the highest individual score by an Indian woman in World Cup history and the highest individual score in the Women’s World Cup. Col. Rajeev Bharwan of the Indian Army, who has demonstrated dedication while commanding the elite infantry and strategic specialised airborne regiment, will also be present. Additionally, Afroz Shah, an environmental activist and lawyer recognised by the United Nations and praised by Indian prime minister Narendra Modi for his work at Versova Beach, will participate. Shah is best known for organising a beach clean-up project, which has inspired global efforts to clean up the environment. Their presence embodies the spirit of heroism celebrated by the ‘Asli Yodha’.

    Viacom18 head of the Hindi Movies cluster Rohan Lavsi said, “At Colors Cineplex, we are deeply honoured to celebrate the ‘Asli Yodha’, praising the bravery and dedication of our nation’s true heroes. By inviting remarkable individuals like Harmanpreet Kaur, Col. Rajeev Bharwan, and Afroz Shah, we aim to acknowledge their exceptional impact and patriotism. Our commitment is to showcase inspiring stories that resonate with the values of courage and sacrifice. Through ‘Asli Yodha,’ we honour those who elevate India globally and remind us of the profound effect of selfless service.”

    An ‘Asli Yodha’ signifies exceptional dedication and sacrifice. These individuals, whether in defence, sports, or environmental activism, embody the strength and spirit of India, prioritizing their country above personal comforts and often risking their lives for the greater good.

    Indian Women’s Cricket team captain Harmanpreet Kaur said, “It is an honour to be recognized as an ‘Asli Yodha’ by Colors Cineplex. Cricket has always been more than a game for me—it’s a way to serve my country and make my fellow Indians proud. I share this recognition with every girl who dreams of wearing the Indian jersey.”

    Indian army veteran Col Rajeev Bharwan said, “Being called an ‘Asli Yodha’ is a profound honour. Every soldier in the Indian Army serves with the sole aim of protecting our motherland and ensuring its safety. This recognition is not just mine but belongs to every brave soldier who stands guard at our borders.”

    Afroz Shah, environmental activist and lawyer, best known for organising the world’s largest beach clean-up project, said, “Being part of the ‘Asli Yodha’ campaign is a great privilege. Just as our beach clean-ups aim to restore and protect the environment, this campaign celebrates those who have dedicated their lives to serving and uplifting our nation. By highlighting these stories, Colors Cineplex inspires us all to contribute positively and embody the true spirit of bravery and resilience.”

    Colors Cineplex is committed to showcasing a diverse range of inspiring content, including successful properties like Hanuman, Bhediya, OMG 2, Rocky Aur Rani Ki Prem Kahani, Drishyam 2, and Tiger Nageswara Rao.

    To build awareness, a 360-degree campaign on #AsliYodha is being unleashed across digital platforms, radio, and various social media channels, ensuring an expansive reach and unparalleled engagement.

    The first of this series celebrating the #AsliYodha will be available to watch on Colors Cineplex’s YouTube channel.

  • &pictures to premiere “Bheed” on 12 July

    &pictures to premiere “Bheed” on 12 July

    Mumbai: “Bheed” promises to redefine storytelling, breaking norms and exploring new narrative horizons. Set against the backdrop of the COVID-19 pandemic, the movie follows a dedicated police officer facing the daunting task of preventing migrant workers from crossing the border. As he navigates this crisis, he discovers pervasive prejudice and deep human suffering, transforming his duty into a passionate fight for humanity. Directed by the acclaimed Anubhav Sinha, the film features a stellar cast including Pankaj Kapur, Rajkummar Rao, Bhumi Pednekar, Dia Mirza, and Kritika Kamra.

    Rajkummar Rao shared his excitement for the premiere on &pictures, saying, “This film isn’t just a project; it’s like opening a door to uncharted storytelling. &pictures is the perfect home for our unique journey, and I’m genuinely thrilled to share this experience with everyone. ‘Bheed’ is not your typical movie; it’s an exploration, a challenge to norms, and I can’t wait for the audience to dive into this distinctive narrative.”

    Dia Mirza added, “I truly believe that if we protect Mother Earth, she will protect us right back. Bheed resonates deeply with the challenges humanity faced during the COVID-19 pandemic, and being part of a story that addresses such profound themes has always been, both, rewarding and invigorating. The pandemic made it abundantly clear that we have to change the way we live, produce, manufacture, and consume. Shooting this film has been an emotional journey, a transformative one more than anything and I’m eager for audiences of &pictures to embark on this exploration of humanity and resilience.”

    Director Anubhav Sinha expresses his enthusiasm for the premiere on &pictures, saying, “For us, ‘Bheed’ is more than a film; it’s an exploration of the human experience. I truly believe that with its premiere on &pictures, we will be able to reach a wider audience who will be able to understand the crux of the film. Shooting with the cast of Bheed was truly a delight making it a memorable experience for the whole team.”

    Join &pictures on 12 July at 10:15 pm for an unforgettable experience with “Bheed”.

  • Disney Star Network launches innovative contextual ads for its Hindi movie channels

    Disney Star Network launches innovative contextual ads for its Hindi movie channels

    Mumbai: Disney Star Network has announced the launch of an advanced contextual advertising solution across its Hindi movie channels, Star Gold and Star Utsav Movies. This innovative product, developed entirely in-house, offers advertisers an opportunity to deliver highly targeted and engaging ads to viewers. By strategically placing ads that are contextually relevant to the content being watched, Disney Star Network is revolutionizing the way brands connect with their audiences.

    “Contextual ads are a game-changer for advertisers, allowing them to reach their target audience with unparalleled precision and effectiveness. This cutting-edge solution will not only boost viewer engagement but also provide valuable performance insights to advertisers. This package can scale as high as 1000 spots per month, which is 2x-3x of any regular FCT campaign. This approach is unique in the television space as it combines building strong brand associations while reaching maximum audience, effectively addressing multiple brand objectives such as awareness and salience,” said Disney Star head – entertainment ad sales Dev Shenoy.

    Dabur India at Dabur senior GM head of media Rajiv Dubey commented, “At Dabur, we are known to create and spread awareness for causes that need attention! Tobacco chewing is a major Hazard and hence World NO Tobacco Day was an important day to alert our audiences of this hazard. We associated with Star Gold for the first-ever contextual messaging product, which created a pinpoint accurate impact for this messaging. This association proved to be truly effective just the way we love our association with the consumers”

    The contextual ads offer a distinctive and efficient method for advertisers to reach their target audience, thereby creating a mutually beneficial situation for all stakeholders involved. Compared to traditional contextual ad creation, this solution streamlines the process, offering a more efficient and scalable approach. Additionally, the product includes the ability to measure the exposure of each contextual ad using BARC ratings, providing valuable insights into ad performance.

  • All Time Movies continues its breakthrough performance into week 23

    All Time Movies continues its breakthrough performance into week 23

    Mumbai: In its 23rd week, All Time Movies has surged to second place among Hindi movie channels in the HSM market, securing 40 GRPs. It continues its strong performance as the second most-watched channel in the HSM Free market with 98 GRPs.

    PEN Network’s ‘All Time Movies’ has demonstrated steady growth, maintaining a position in the top 5 channels from weeks 20 to 23. The channel, along with PEN Network’s second Hindi movie channel BFLIX, is widely accessible across all major distribution platforms.

    The channel’s steady rise in viewership reflects its growing appeal and popularity, marking a significant milestone in its ongoing success within the competitive landscape of Hindi entertainment channels.
     

  • ‘Breaking Barriers, Building Connections’, Shemaroo Entertainment’s Nishith Varshneya on company’s global entertainment vision

    ‘Breaking Barriers, Building Connections’, Shemaroo Entertainment’s Nishith Varshneya on company’s global entertainment vision

    Mumbai: In today’s digital age, the appetite for content knows no bounds. With streaming platforms mushrooming and the global audience expanding, the hunger for diverse and engaging entertainment has surged to new heights. At Shemaroo Entertainment Limited, we recognize this yearning and are dedicated to quenching it by offering an extensive range of content to audiences worldwide.

    In our pursuit of serving the international market, we curate a compelling mix of Bollywood and South Indian films tailored for both digital and traditional TV platforms, ensuring our reach to over 28 countries.Our portfolio boasts fictionalised historical and period films with exceptional animation and CG, capturing the hearts and minds of global audiences.

    There’s also a growing fondness for Indian Telenovelas and dramas among international viewers. The rich storytelling and cultural nuances of Indian narratives strike a chord globally, leading to a surge in demand for localised Indian dramas that cater to diverse tastes. With serialised shows gaining momentum worldwide, Indian shows are gearing up to ride this wave, offering unique narratives and captivating storytelling.

    Shemaroo today curates content from diverse countries like China, Korea, Spain, Turkey, and Japan, delivering a cultural fusion that transcends boundaries. The rich tapestry is presented in over 12 Indian languages, targeting audiences on both mainstream TV and niche OTT platforms throughout India.Infused with youthful themes, these international offerings promise an entertainment experience that resonates across demographics.

    Shemaroo Entertainment Ltd has a strong presence in key international markets, offering our diverse content catalogue to audiences around the globe. From the Middle East and Africa to Asia-Pacific and Eastern Europe, our content reaches millions of viewers. We dominate markets such as MENA, Malaysia & Brunei, Russia, CIS & Baltic, Mauritius, APAC, Myanmar, and Africa, catering to the unique preferences of each region.

    As the demand for international content continues to soar, we remain steadfast in our commitment to delivering high-quality entertainment to audiences worldwide.

    The author of this article is Shemaroo Entertainment Ltd head – International Business & India, Digital Syndication Nishith Varshneya.

  • All Time Movies soars into the top five Hindi movie channels!

    All Time Movies soars into the top five Hindi movie channels!

    Mumbai: All Time Movies has catapulted into the top five Hindi movie channels, with 39 GRPs in the HSM space. It is amongst the top two channels in the 15-plus free market with 97 GRPs! The Urban footprint continues to be strong, at 26 GRPs.

    PEN Network’s FTA channel, All Time Movies has bolstered its content and revisited its content strategy. They have invested resources into strengthening the connectivity of the channel across platforms both in urban and rural markets. The channel is available across leading pay platforms and also on DD Free Dish.

    The network runs two FTA channels, All Time Movies and BFLIX.

  • Pen Studios’ All Time Movies leaps to the top in Hindi movie space

    Pen Studios’ All Time Movies leaps to the top in Hindi movie space

    MUMBAI: Being a latecomer can be a disadvantage. But not so for Hindi movie channel All Time Movies (ATM) 

    The Pen Studios-promoted service has roared into the top 10 channels roster with 34 GRPs in week 20 in  the HSM 15+ universe (Source: BARC). This is according to data provided to indiantelevision.com by channel executives. 

    Pen Studios has a library of both original Hindi and dubbed films. 

    ATM is available on both pay TV and free to air platforms DD Free Dish. 

    What’s more the channel is doing well on the latter as well. In week 20 ATM has roared into the top 3 Hindi movie channel ladder with 82 GRPs in Hindi 15+ HSM Free (U+R). (Source: once again BARC).

    Clearly, ATM is getting the notes flowing into Pen Studios. 

     

  • Fukrey 3 to premier on &pictures on 19 May at noon

    Fukrey 3 to premier on &pictures on 19 May at noon

    Mumbai: Hold onto your seats as the misadventures of the Fukras continue in the much-awaited Fukrey 3, making its premiere on &pictures. Expect nothing less than a hilarious rollercoaster of events filled with laughter, friendship, and unexpected twists. From comical misunderstandings to hair-raising escapades, the Fukrey gang sticks together through thick and thin, finding humor and support in each other even in the most unconventional circumstances.

    Machegi full on masti jab ayegi yeh fukro ki toli! &Pictures brings your favourites Hunny, Choocha, Lali, and Panditji and their hungamas to your TV screens. Whether you’re looking for a break from the week’s hustle or simply craving some light-hearted entertainment, Fukrey 3 guarantees a fun-filled experience that will leave everyone smiling and make your Sunday afternoon perfect.

    Richa Chadha expressed, “Fukrey has always held a special place in my heart, and seeing the audience’s reactions to each installment fills me with joy. Bringing life to my character, Bholi Punjaban, has been a fulfilling journey, allowing me to explore depth and complexity with each film. Returning to the sets for the third time felt like a homecoming, reuniting with my Fukrey family, whom I’ve grown close to over the years. I can’t wait for viewers to experience the magic of Fukrey 3 once again on &Pictures.”

    Pulkit Samrat reflected, “Each film in the Fukrey franchise has been a valuable learning experience for me, allowing me to delve deeper into the complexities of my character, Hunny. With each installment, I’ve been pushed to stretch my limits and venture into unfamiliar territories. The overwhelming love from our fans for each character has been a driving force, inspiring us to deliver our best. As Fukrey 3 gears up for its premiere on &Pictures, I can’t wait for viewers to be swept away by the sheer entertainment it brings..”

    The versatile, Pankaj Tripathi said, “Returning to the world of comedy with the Fukrey franchise always fills me with joy. Pandit Ji will always hold a special place in my heart as a memorable character. Fukrey 3 is a delightful treat, packed with laughter, fantastic chemistry, and clever jokes. After entertaining audiences in theaters, our Fukrey gang is ready to bring the laughs once more with the &Pictures premiere.”

    The vision behind the beloved Fukrey comedy franchise, Mrighdeep Lamba, expressed, “Directing Fukrey 3 has been an immensely rewarding journey. Seeing these characters come to life once again fills me with pride and now, with the &Pictures premiere, I’m excited for the audience to join us on this adventure and share some genuine laughs with our beloved Fukrey family.”

    Varun Sharma expressed, “Playing the character of Choocha has been a life-changing experience. Through this film and character, I’ve had the chance to showcase my talent. Just like the last two films, Choocha in Fukrey 3 continues to bring laughter, and I’m grateful that my character has always received immense love and appreciation from the audience. Fukrey 3 is the perfect film to enjoy with friends and family, and I’m excited for its premiere on the &pictures channel.”

    Manjot Singh said, “My character, Lali, resonates with many as they can find someone like him in their own family, and that’s what makes it special to me. Fukrey 3 is a fun-filled film, and Lali is just as entertaining, always having his friends’ backs. I’m thrilled that audiences will have the chance to enjoy the movie in the comfort of their homes when it premieres on &pictures.”

    A comic entertainer driven by smart writing, witty gags and quirky one-liners, Fukrey 3 is guaranteed to leave you in tears of laughter. Following the footsteps of the last two prequels of the Fukrey franchise, Fukrey 3 is set to take you on a journey filled with jokes.

    Tune in to &pictures and experience the magic of Fukrey 3 with your loved ones this Sunday, 19 May at 12 pm.