Category: Kids

  • 10 British shows that tasted success in India

    10 British shows that tasted success in India

    MUMBAI: Indian Prime Minister Narendra Modi’s visit to improve Indo-Britain relationship is a great development. As Modi said, “UK and India were ‘two strong economies and two innovative societies’ and that both the societies need to aim at better and higher ambitions.”

    It is a widely acknowledged fact that streaming services on television make for easier and zestier lives. But at the same time it is practically impossible to catch up with all the new shows that are aired or launched on all the diverse platforms that are available in the eco-system.

    While Modi tries his best to build a more productive relationship with the UK, we at indiantelevision.com have made our own attempts to sate the binge viewers. These are people who might want to take a break from the oft discussed developments between the two nations, by discovering or going back to the massive bouquet of home-grown television shows from UK which were also visible on Indian television screens.

    Here’s a list of a few TV shows from the UK which were successful in India.

    1. Black Mirror

    Black Mirror, Charlie Brooker’s ground breaking anthology series, is something well and truly out of this world, with the originality and potential to continue      for many years to come. Each episode has a different cast, a different setting, a different reality. But they’re all about the way we live now – and the way we  might be living in 10 minutes’ time if we were clumsy. The anthology shows the darker side of life and technology with each featuring a different social  commentary on society’s increased obsession with modern technology and social media. Black Mirror is just two series old with its inception in 2011. In  September 2015 Netflix decided to commission the third series with 12 episodes on its platform. 

    2. The Jewel in the Crown

     The Jewel in the Crown is a television serial about the final days of the British Raj in India during World War II, based upon the Raj Quartet novels by British  author Paul Scott. The story begins with an unjust arrest for rape, and the consequences of this echo through the series. Questions of identity and personal  responsibility are explored against a background of war and personal intrigue. The series was first aired in 9 January 1984 and was on board till 3 April 1984.

    3. Doctor Who

     Doctor Who is a British science-fiction television programme produced by the BBC from 1963 to 2015. From the sound of the theme tune to the Dalek cries of  ‘Exterminate!’ the show has seen fifty years of rich history, mass appeal and a huge global fan base. The programme depicts the adventures of a Doctor, over  2,000 years old, travelling through time and space in a blue police box and is rarely seen without his companions. The revived series of Doctor Who began  airing in March of 2005, 42 years after the original series debuted, in 1963. To celebrate the 50th anniversary of the show, a special 3D episode, The Day of  the Doctor, was broadcasted in 2013. It is rumoured that the series will continue to air till 2020.

    4. Downton Abbey

     The series depicts the lives of the Crawley family and their staff in the post-Edwardian era. The show has, over three series, incorporated historical events into  its stories such as the sinking of the Titanic, the Irish revolution and most notably, the Great War and its aftermath, all of which are shown to affect the family  in different ways. The series has won a plethora of awards and by the third series it claimed to be one of the widely watched TV series in the world. On 26  March 2015, Carnival Films and ITV announced that the sixth series would be the last and was expected to air in late 2015, with a final episode, serving as the  annual Christmas special, expected to air on 25 December 2015.

    5. Mind your language

     The show was first aired in 1977 and it prevailed till 1986 on ITV. The comedy is set in an adult education college in London and focuses on English as a  foreign language class taught by Mr Jeremy Brown, portrayed by Barry Evans, who had to deal with a motley crew of foreign students. Three series were made  between the year 1977 to 1979 and the show was briefly revived in 1986 with six of the original cast. The plot shows Barry Evans playing a language teacher  who tries to make a living by teaching English to immigrants. With pupils from India, France, China, and many other countries, his lessons do not always go as  planned.

    6. Mr Bean

     his 15 episodic starring Rowan Atkinson was launched in 1990 and ruled the comedy genre till 1995. Mr. Bean, a much loved and widely popular sitcom, is a  grown man who seems to have been literally born yesterday. He gets up to ingenious oddball nonsense every episode while all the time remaining silent. When  he does speak, it’s with a croaky voice. Bean was revived in 2002 as an animated cartoon series. The series, which consists of 63 episodes, expanded the  number of additional characters, featuring Bean’s unpleasant landlady, Mrs. Wicket, and her evil one-eyed cat, Scrapper. Mr Bean has won many awards in the  comedy and light entertainment genre.

    7. Peep Show

     Peep Show is a sitcom starring David Mitchell and Robert Webb. The longest running show on Channel 4 started in 2003 with 9 successful series. The plot lies  between the lives of two young-to-middle-aged men and a flat. Peep Show sounds unoriginal at first, but it is an enduring and eternally humorous show that  brings out the best in two of Britain’s finest comedic talents. The last series of the show was premiered on 11 November 2015.

    8. Pride and Prejudice

     This show is adapted from Jane Austen’s 1813 novel with the same name. It is about the prejudice that occurred between the 19th century classes and the  pride which would keep lovers apart. The 6 episodic was flagged from 24 September to 29 October 1995 starring Jennifer Ehle and Colin Firth  as Elizabeth  Bennet and Mr Darcy and was produced by Sue Birtwistle and directed by Simon Langton.

    9. Sherlock

     Sherlock is a crime drama television series and a contemporary adaptation of Sir Arthur Conan Doyle‘s Sherlock Holmes detective stories. Created by Steven  Moffat and Mark Gatiss, it stars Benedict Cumberbatch as Sherlock Holmes and Martin Freeman as Doctor John Watson. The first sires was aired in 2010  followed by the second series in 2012 and the widely viewed third series in 2014. Production of series 4 is expected to start in 2016 with a launch planned in  2017.

    10. Top Gear

     This British television series is all about motor vehicles, primarily cars, and is ranked as one of the most widely watched factual television programme in the  world. Top Gear began in 1977 as a conventional motoring magazine programme, but over time, and especially since a re-launch in 2002, it has developed a  quirky and humorous and sometimes controversial style. Top Gear started with Jeremy Clarkson, Richard Hammond and James Dawe talking about everything  car-related with each finely crafted episode with good cinematography, music, commentary and choice of subject matter. The twenty third series of Top  Gear will be hosted by Chris Evans and will go on floors in 2016.

  • No kidding! Kid’s TV channels get serious about Diwali

    No kidding! Kid’s TV channels get serious about Diwali

    MUMBAI: It’s that time of the year again when television channels in the kids’ genre go full throttle to appease their tiny tot viewers.

     

    With a viewership of 7.3 percent of the total television audience in India, kids’ channels enjoy advertising revenue of 3.8 per cent, which is predicted to hit Rs 6650 crore as per FICCI’s Industry report 2015, which expects the total ad spends on television to be Rs 17,500 crore in 2015. A major chunk of this revenue is generated during the third quarter, thanks to a sudden increase in viewership.

     

    “During Diwali northern states and the western parts of India have holidays so naturally viewership on kids’ channels goes up. Therefore there is a spurt in investment in kids genre as well,” says a veteran media planner, who adds that though there is a definite increase in viewership from last year, it is hard to put that into figures as TAM and BARC ratings use different mechanisms of viewership measurements.

     

    Kids channels’ look forward to the third quarter as it generates the highest viewership for them after the April May June time which is usually when schools have summer vacation. With this surge in viewership, advertisers too plan in advance to make the most of their television spends through these kids channels.

      

    It is needless to say that channels heavily invest to promote their existing shows and also grab eye balls with new exciting content, and 2015 is no exception.

     

    From new show launches to extensive on ground activities, kids channels have pulled out all stops on whatever services they have at their disposal, be it on the marketing front or content. Keeping in mind the excitement surrounding Children’s day, some are conducting city wise on ground promotions, while others have brought in fresh local content to appeal to urban as well as rural viewers.

     

    For the same reason, Turner International India’s kids’ channels Cartoon Network and Pogo planned week-long celebrations with new movies, specials and contests to make the most of the holidays.

     

    Cartoon Network has celebrated the birthday of one the network’s most popular character Kris from the Roll No. 21 series with a week-long stunt in a special program titled Kris ka Dhamakedar Birthday from 9 to 14 November at 10.30 am.  Following which the channel airs Lights Camera Roll No. 21: Kris in Bollywood, a brand new movie featuring Kris making his Bollywood debut, on 14 November 2015 at 10:30am.

      

    The channel has also organized a special promotional contest to win an invite to Kris’s birthday party.

     

    Pogo’s Diwali week ending in 13 November saw back to back Chhota Bheem movies and specials that aired throughout the week from 9am onwards and a brand new movie titled Chhota Bheem: Dinosaur World at 12pm on 11 November.

     

    The genre’s leader Nickelodeon hasn’t been complacent with its number one rank and has invested heavily in on ground promotions for this year’s Children’s day. The Viacom 18 owned network will bring down their toon stars to interact with children in Delhi and Kolkata on D Day, with Shivaji and Ninha making special appearances on the venue.

     

    “In Delhi, there will be dedicated games that would be played at the set-up, including a Squap integration with toons giving them away to lucky winners over and above Nickelodeon merchandise that would be distributed,” reveals Viacom18 EVP and business head – kids cluster Nina Elavia Jaipuria.

     

    “Kids in Kolkata get a chance to not only meet Motu Patlu but also engage at the carnival with loads of games. The entire City Centre mall will get the look of Furfurinagar and kids will get a chance to win super cool Motu Patlu merchandise as well. This has been promoted though ads, TV astons, radio and online,” she explains, adding that the initiative is a joint venture between ABP and Viacom 18, with TeleKids as partners in the event.

     

    The channel also plans to take these promotions digital in order to reach out to as many kids and mothers as possible. At the same time it will reinforce their merchandising stronghold in the market.

     

    “This Children’s Day we’re unveiling the new look of Squap, that is, Squap 2,” shares Jaipuria excitedly, “The wittiest and the funniest comment on the new Squap will be a cool way to Squap,” she adds.

     

    Commenting on the importance of this quarter in terms of ad revenues, Jaipuria further adds, “October November and December is as busy as April, May and June for us. This is the time when kids’ channels see a lot of traction both in terms of viewership as well as ad revenue. Our viewership as well as ad spends increase by 29 to 30 per cent during this time.” She also adds that there has been considerable increase in ad rates this year.

     

    In terms of programming, Sonic will air a movie special featuring Pakdam Pakdai Doggy Don Vs Billiman at 7:30pm on 14 November, while Nick will celebrate children’s day with Motu Patlu Kung Fu King Returns at 11.30 am.

     

    The network’s biggest offering to their little viewers this season is undoubtedly Shiva, their third home grown animated series which went on air on 9 November, and has already garnered positive reviews.

     

    Another channel which is out to win new audiences and treat old viewers with fresh content is Discovery Kids with their brand new show Luv Kushh that also went on air on 9 November.

     

     “Discovery Kids continues to entertain kids with its variety of programmes and genres, endearing characters and exciting storylines. The new series, Luv Kushh will take kids back to the era of gurukuls and recreate the age-old traditions of the student-teacher relationship,” said Discovery Networks Asia-Pacific EVP and GM, Rahul Johri on their new show.

     

    Given the timing for the launch one can wonder if the move was deliberate on the part of the channels to go head to head to competition for viewership. Either way, this quarter looks busy, exciting, and content heavy for the kids’ entertainment channels.

  • UK videogaming TV channel Ginx TV seeks ?540K through crowd funding

    UK videogaming TV channel Ginx TV seeks ?540K through crowd funding

    BENGALURU:  UK videogaming TV channel Ginx TV needs funds to add 3.5 million households to its UK distribution platform, to develop and market suite of apps including the PlayStation Network and Xbox Live, and to develop the Ginx website and its online community. The company is sourcing funds through crowdfunding, and at the time of writing of this report has already raised ?182,260, or a little more the third of the ?540,000 that it needs on Crowdcube, with a largest single investment of ?150,000.

     

    The company says that the videogaming phenomenon can be underrepresented on television – with comprehensive programming and reach, Ginx aims to fill that void.  Ginx’s core audience is men in the age group of 16-34,  which it says is a comparatively high value advertising demographic. Ginx programming encompasses genres of videogaming that include eSports, mobile gaming, Apps, AAA console- and PC-games.  Ginx TV produces over 350 hours of unique HD content per year.

     

    On offer is a 7.69 percent equity stake comprising of A-shares with full voting rights to all investors, which puts the current valuation of Ginx at about ?7 million. The company plans to exit after 3 years for a minimum value of ?20 million. Ginx promoters feel that Ginx TV would be a logical ‘tuck-in’ acquisition for established media companies wishing to gain exposure to the videogaming community. Alternatively it could provide a valuable TV platform extension to online-only companies. 

     

    Ginx is an international videogaming TV channel, already received in 26 million householders, 40 territories and 9 languages. Ginx says that videogaming has become massively mainstream, referenced by data showing that global games market sales ($91.5 billion) are projected to overtake filmed entertainment ($89 billion) for the first time in 2015. Ginx participates in the games market, by nature of being a thematic channel entirely dedicated to the subject matter of videogames. Ginx participates on television by selling commercial television airtime as part of the TV advertising market place.  Ginx also participates in the TV channel sales space where cable and satellite platforms pay channels to become part of their programming line-up.

     

    Ginx TV has been founded by television veteran Michiel Baker who is the CEO. Baker has more than 20 years’ experience in launching and growing thematic TV channels.   He was one of the launch team of MTV Networks Europe, now known as Viacom International Media Networks.   He was chairman of Nickelodeon UK and Paramount Comedy Channel, both joint ventures with BskyB.

     

    He has roped James Neal as creative director and Chris Smith as Finance Controller, Neal served as VP acquisitions, co-productions at Discovery Network and spent 12 years at Disney UK, rising to VP of programming and commissioning, with overall responsibility for content.

  • Assemblage Entertainment expands leadership team with three key hires

    Assemblage Entertainment expands leadership team with three key hires

    MUMBAI: Indian 3D animation studio Assemblage Entertainment has made key additions to its leadership team. The company has appointed Indian animation industry long timer PMV Ramana to head the creative function as art director. Additionally, two senior level professionals – Rahul Nair and Vaibhav Shah have been hired to head its lighting and modeling verticals respectively.

     

    Ramana has more than two decades of experience in creative art direction, visual development and scripting. He has been associated with various projects including Puss in Boots, Madagascar, Elizabeth 2 & 3 and Prince of Persia. He has worked with studios such as DreamWorks, Qyuki and Prana.

     

    Nair has fifteen years of experience across TV and feature films in a creative and technical capacity. He has worked with studios such as DreamWorks and Prime Focus and has been associated with projects including Puss in Boots, Madagascar and TinkerBell. He joins Assemblage as its lighting supervisor.

     

    With a decade of experience in the animation industry, Shah is a senior character modeler with high proficiency in concept art, texturing and modeling lead characters. He has previously worked with DreamWorks and UTV Toons and has played a vital role in animated movies such as Puss in Boots, How to Train Your Dragons 2 and Rise of the Guardians amongst others. He joins Assemblage as its modeling supervisor.

     

    Assemblage Entertainment founder & CEO AK Madhavan said, “It is a proud moment for us at Assemblage to welcome the industry’s leading professionals to work with and among us. Since its inception, not so long ago, we have always believed in investing in good people, who can not only drive the Company’s deliverables to the next level but more importantly, also inspire and guide the young aspiring team members to think beyond their limitations. We’re looking for creative and hard working artists and are building a culture and platform to harness their skill sets. I feel excited to have three senior members join us and believe that they would help us craft an exciting future.”

     

  • Cartoon Network & Pogo spruce up programming for Diwali

    Cartoon Network & Pogo spruce up programming for Diwali

    MUMBAI: With Diwali and Children’s Day around the corner, Turner International India’s kids’ channels – Cartoon Network and Pogo, are pulling out all stops to line up week-long celebrations with new movies, specials and contests including a chance to win a trip to Singapore.

     

    What’s more, Cartoon Network will also be celebrating the birthday of popular cartoon character Kris (Roll No. 21) with a week-long stunt. From 9 – 14 November, kids can tune into Kris Ka Dhamakedar Birthdayat 10:30 am to watch movies and specials including Salman Khan’s latest cameo on Cartoon Network in theKris Sang Salman Aayo special.

     

    Additionally, watch Lights Camera Roll No. 21: Ticket to Bollywood, a new movie featuring Kris making his Bollywood debut will be aired on 14 November at 10:30 am.

     

    In the spirit of gifting this festive season, Kris will celebrate his birthday and Diwali with six lucky fans. All kids have to do is tune in to the Kris ka Dhamakedar Birthday contest and participate in the contest to win an invite to the party.

     

    On the other hand Pogo will air the Dholakpurwali Diwali stunt from 9 – 13 November. The channel will roll out back-to-back Chhota Bheem movies and specials that will be aired throughout the week from 9 am onwards. On 11 November, Pogo will feature a new movie called Chhota Bheem: Dinosaur World at 12 pm. Additionally, on Pogo’s Prem Dilwala Aur Bheem Dholakpurwala will see Salman Khan’s third appearance on the channel on 12 November at 12pm.

     

    Kids can also win a holiday to Singapore by participating in the Dholakpurwali Diwali contest from 9 – 13November by answering a few questions.

  • ComicCon & Woodland ride on the Halloween bandwagon

    ComicCon & Woodland ride on the Halloween bandwagon

    NEW DELHI: Advertisers and event managers are taking full advantage of Halloween to promote themselves and their products.

     

    Leather outdoor gear manufacturer Woodland launched #Woodoo on Twitter and a video on Facebook to connect with viewers.

     

    It started with the rolling out of a spooky image with the message ‘Do Not ReTweet.’ This evoked the curiosity within its users and people did exactly what they were told not to do and expectedly they re-tweeted. They took it one step further by taking the profile picture of the person who had re-tweeted the message and customised it in a template. This template was re-tweeted too. It created a thrill and excitement in people to see these horrifying images of themselves, which they proudly flaunted on their Twitter handles.

     

    Woodoo was ideated with an objective to engage the young internet audience between the ages of 16 – 25 through the festival of Halloween.

     

    The video can be seen here: https://www.facebook.com/woodlandadventure/?fref=nf

     

    The brand through this activity is reinforcing its international identity and getting its Indian audience to identify and relate with the same and in turn participate and create their own moments.

     

    The campaign is witnessing a high level of interaction and engagement because of its uniqueness. It has already trended on the social platform as it is a novel concept and has seen remarkable engagement.

     

    In Mumbai, ComicCon India marked Halloween with party-loving fans donning horns smeared with zombie make-up and wearing Dracula capes at their “creepiest-best” at the Goosebumps Halloween Party at Sante Bar.

     

    The fans were seen enjoying in the latest costumes inspired by movie and comic characters. The food menu was specially designed to suit this occasion. Drinks like Praying Mantis, Werewolf were the special highlight of the party.

     

    A special screening of the unseen footage from the movie Goosebumps which released on Friday on the occasion of Halloween was organised for fans at the party. The ones in the best scary costumes got two free drinks. DJs played some popular dance numbers.

     

    The aim of the party was to announce the Mumbai Film and Comic Con 2015 at Bombay Exhibition Centre on 19 and 20 December.

  • Discovery Kids to roll out new series ‘Luv Kushh’

    Discovery Kids to roll out new series ‘Luv Kushh’

    MUMBAI: Discovery Kids will be premiering a new series titled Luv Kushh on 9 November, 2015 at 1 pm. The series revolves around the twin brothers Luv and Kushh and will narrate their notorious tales of fun and adventure.

     

    Discovery Networks Asia-Pacific executive vice president and general manager South Asia Rahul Johri said, “Discovery Kids continues to entertain kids with its variety of programmes and genres, endearing characters and exciting story lines. The new series, Luv Kushh will take kids back to the era of gurukuls and recreate the age-old traditions of the student-teacher relationship.”

     

    The stories will take place in and around Valmiki’s ashram, located by the river Tamasa. The series shows the journey of the twins from growing up under the watchful eye of the sage and their mother. Apart from fun and frolic, the brothers are also tutored in martial arts. With instances of naughtiness, sneaking around, disobeying the rules of the ashram, or keeping their powers and adventures a secret from their mother Sita, the overall portrayal of the brothers is close to that of regular kids rather than all-powerful heroes.

  • Comic Con India plans workshop for aspiring YouTube stars

    Comic Con India plans workshop for aspiring YouTube stars

    NEW DELHI: Comic Con India has planned a series of events as a precursor to the Delhi edition of Comic Con India 2015.

     

    A Cosplay workshop was held over the weekend and now writer Anant Singh and violinist Ford Seenws will conduct a Special Workshop on how to be the next YouTube Star. This workshop is for those who wish to create and make their own videos go viral.

     

    The event has been organized in association with Chaayos at their restaurant on 18 October in Hauz Khas Village for all aspiring minds who have the spark to be the next YouTube star.

     

    The workshop takes participants behind the scene on how Seeuws, the surfing violinist and Singh started their journey on being popular YouTube creators.

     

    Singh is a writer, who has worked across many mediums (print, online, comic books and film). He is the recurring anchor and brains behind the Golden Kela Awards. He has been writing, directing and acting in videos for YouTube ever since there has been a YouTuber. He currently works with The Viral Fever (TVF) along with writing for Bollywood.

     

    Seeuws popularly know as the surfing violinist specialises in short vlogs, violin, film sketch and YouTube videos. He has a popular YouTube channel by the name of the Surfing violinist, which has 28,163 subscribers and 4,274,028 views. 

  • Viacom18 to launch Nick HD+; readies third localised kids show ‘Shiva’

    Viacom18 to launch Nick HD+; readies third localised kids show ‘Shiva’

    MUMBAI: Viacom 18’s kids cluster is gearing up for some game changing moves. In a first for the Indian market, Nickelodeon will launch a kids channel in high definition called Nick HD+, which will showcase the best of local and international content.

     

    Nick HD+ will soon be available on all cable and direct to home (DTH) platforms in the country. Nick HD+ content will be curated from the best of Nick’s offerings across the board, which includes special ‘never seen before’ episodes of Dora The Explorer and Sponge-bob Squarepants. Some of the network’s international shows such as Marvin Marvin will also be introduced to India through Nick HD+.

     

    THIRD LOCALISED SERIES ‘SHIVA’

     

    Additionally, after tasting success with its two localised shows namely Motu Patlu and Pakdam Pakdai, Viacom18’s kids cluster Nickelodeon India will be launching its third localised series titled Shiva. Slated to launch on Nickelodeon during Diwali this year on either the afternoon or evening prime time slot, Shiva is expected to give competition to Pogo’s popular Indian animated series Chhota Bheem.

     

    Created by Maya Digital Studios under Suhas Kadav’s direction, Shiva comes as an answer to the channel’s requirement for a home grown show that caters fun and action to their young viewers.

     

    “As per last year’s Oremax Small Wonder study from a sample of 1800 kids between the age of six to 14 years, we were missing one of the key drivers that led viewership and kids engagement, among all of our shows. We needed a high octane action comedy series that completed our portfolio and Shiva is just what we needed,” points out Viacom18 EVP and business head – kids cluster Nina Elavia Jaipuria.

     

    Unlike their other shows, which range from 15-20 minutes, each episode of Shiva will be 22 minutes long.

     

    Aimed at kids between the age of 8 to 11, Shiva tells the story of the nine year old brave, fearless and intelligent boy who stays in Vedas city with his maternal grandparents. Every story in the show starts with an incident that threatens Vedas City. A true hero, Shiva along with his gang of friends sets out to save the day with the help some cool gadgets like the super bike developed by him.

     

    Developed after over a year of careful research, planning, and conceptualising, Shiva is being touted as one of the expensive projects by the channel. “Any animated series episode costs four times than that of a live action series,” shares Jaipuria. 

     

    While an episode of a show like Chhota Bheem costs anywhere between Rs 26 – 27 lakh, Jaipuria, pegs the cost of Shiva’s episode anything above Rs 20 lakh.

     

    With high hopes riding on the new show, Nickelodeon will be leaving no stones unturned to promote the show through a 360 degree marketing campaign, making the most of the approaching festive season.

     

    To start with, the channel has put out teaser promos of the show through their home network channels. As the festive season nears, Nickelodeon will expand marketing and promotion measures through retail, van activities, OOH, digital and more.

     

    “We plan to go below the line to put out the word through channels in other networks like a Sab TV or a Zee Cinema, which we know gets traction from kids. We will also be looking at utilising some of the movie releases, which are targeted at kids, thereby creating awareness in theatres. For the festive season of Dussehra and Deepavali everyone is out at the malls, so we will be undertaking a lot of on-ground mall activities happening through partnerships. We will also use radio as a reminder medium,” she lists out, adding that the channel will also use social media and the digital platform to spread the word around on their new offering.

     

    SONIC

     

    Nickelodeon India has also devised a strong growth plan for its other kids channel – Sonic, which is all set to up the entertainment quotient for kids this season. Further fortifying the high decibel Sonic line-up, the series Oggy & The Cockroaches will now shift from Nick to Sonic. With shows like Oggy and Pakdam Pakdai, Sonic is being pitched as the ultimate comic-chase destination.

     

    Although admitting that moving a successful show like Oggy & The Cockroaches from Nick to Sonic is risky, Jaipuria is hopeful that the show will help strengthen Sonic’s line up. Shedding more light on the reason behind this move, Jaipuria explains, “It is a combination of a couple of drivers that seem to be working for each character under Nick’s banner, whether it’s Dora, Oggy or Motu Patlu. We realised that if we focus on only action in Sonic, we will only cater to a very small section of audience. Therefore this move is also about expanding Sonic’s reach by adding a flavour of comedy with Oggy & The Cockroaches.”

     

    She added that the channel’s reach has gone up after a similar move they made earlier with Pakdam Pakdai.

     

    The network will try to drive traction to Sonic through Nickelodeon by urging loyal fans Oggy & The Cockroaches to follow it on Sonic. This will be followed by a full fledged promotion activity for Sonic through the month of October.

     

    When asked to comment on these new developments on the network’s kid cluster section, Jaipuria said, “Nickelodeon has always stayed ahead of the curve with its innovative and engaging initiatives. Keeping kids at the core of everything that we do, endearing characters, path breaking content and pioneering initiatives have scripted Nickelodeon’s leadership and success story. The launch of Shiva and Nick HD+ are significant milestones in the category and are sure to be game changers, further fortifying our leadership position.”

  • Cartoon Network Enterprises & Vanesa Care ink licensing deal for Superman deos

    Cartoon Network Enterprises & Vanesa Care ink licensing deal for Superman deos

    MUMBAI: Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner International India, has inked a strategic partnership with personal care manufacturer Vanesa Care to bring Superman branded deodorants.

     

    The tie-up has introduced its first ever ‘Denver Superman’ deodorants in two variants – ‘Superman Power’ and ‘Superman Strength.’ The deos are priced at Rs 250 and are available at major departmental and online stores across the country.

     

    Turner International India SVP and managing director – South Asia Siddharth Jain added, “Cartoon Network Enterprises has recently been appointed as the master licensee for the Warner Bros. Consumer Products (WBCP) portfolio for South Asia. This deal with Vanesa Group will expand the WBCP brands and Superman into new and exciting categories and draw consumer excitement.”

    Vanesa Care CMO Saurabh Gupta said, “We are glad to be associated with Cartoon Network Enterprises. Our vision is to focus on innovation and always to give a world class product, which has never been introduced in the Indian market before. It is all about understanding the Indian consumer’s needs and offer them the best. We will continue to expand our product portfolio by increasing the number of relevant products in the market.”

     

    Significantly, even after tough market competition, Vanesa Care’s Denver deo has been performing consistently and growing at 35 per cent year-on-year with innovation across category, according to the company.

     

    The Denver Superman Power deodorant has an intense yet soothing, masculine yet gentle fragrance imbibing the characteristics of Superman.