ITV

Category: Kids

  • Disney India launches ‘Gajju Bhai’ with Hyundai and Patanjali as sponsors

    Disney India launches ‘Gajju Bhai’ with Hyundai and Patanjali as sponsors

    MUMBAI: After thrilling the tiny tots with the action adventure series Arjun, Disney India is all set to win more hearts with its latest action comedy original animation series, Gajju Bhai that premieres on Monday 18 April.  Co produced by Disney and Toonz Animation India,  Gajju Bhai is about the coming of age story of a legendary ‘jollywood’ superstar and his transformation from a reel life to a real life hero. Add to that a mix of fantasy as he finds himself transported to a fantastical kingdom and solving young prince Iravan’s problems.

    Slated to air  on Mondays at 6 pm, with repeats throughout the day and the week, the show is targeting kids between the age of 6 to 10 years of both genders. Explaining the concept of the story, Disney India  Content and Communications, Media Networks – head and VP Vijay Subramaniam shares, “While Gajju Bhai knows he isn’t a hero in real life, after being sucked into prince Iravan’s fantastical kingdom, and finding out how the prince is a huge fan of his, he has to live up to his screen image, and by doing so he somehow manages to save the day in the end.”

    While the show will showcase long and plot heavy arcs, the format of the program is mostly episodic with each 22 minute long episode telling a story in itself. So far the network has slotted 52 episodes  in the first season along with a full length 90 minute movie that the channel plans to air two months into the show. Apart from the high quality 2D animation, the show also boasts of a 90 second song sequence in each episode. On an average each episode has cost the channel between Rs 20 to 25 lacs.

    When it comes to marketing, the channel has opted for conventional modes of communication and is hedging on its own network to create the initial buzz with music being the focus of the promotions. “We also plan to do an on ground activation around the middle of the show, to build the buzz up to the premiere of the full length feature. You can expect costumed characters and fun interactive activities surrounding the show’s characters then,” Subramaniam adds.

    On sponsorships, Subramaniam reveals that while Disney India doesn’t do title sponsors, there are a couple of lead sponsors on board the Gajju Bhai including  automobile brand Hyundai and FMCG brand Patanjali Juice. “The show will be driven by Hyundai and in association with Patanjali Juice. Each of our local animations has gotten a very welcome response from advertisers. Local animation has a lot of purchase among all our advertisers and Gajju Bhai isn’t any exception,” revealed Subramaniam further.

    The channel is strategically launching the show early into the summer, so that it airs during the full length of vacation season and builds a connection with the young audience. “Summer is the time when kids have more time to be in front of the TV. As a kids channel we plan to make the most of it and cater to the variety of demands the kids have. We understand that children do not want the same type of story to entertain them and therefore we have a different show every month for the,”

    With an aim to launch a new original programming every month during summer, the channel has two more soon to be launched shows in its kitty in the upcoming months.

     

  • Disney India launches ‘Gajju Bhai’ with Hyundai and Patanjali as sponsors

    Disney India launches ‘Gajju Bhai’ with Hyundai and Patanjali as sponsors

    MUMBAI: After thrilling the tiny tots with the action adventure series Arjun, Disney India is all set to win more hearts with its latest action comedy original animation series, Gajju Bhai that premieres on Monday 18 April.  Co produced by Disney and Toonz Animation India,  Gajju Bhai is about the coming of age story of a legendary ‘jollywood’ superstar and his transformation from a reel life to a real life hero. Add to that a mix of fantasy as he finds himself transported to a fantastical kingdom and solving young prince Iravan’s problems.

    Slated to air  on Mondays at 6 pm, with repeats throughout the day and the week, the show is targeting kids between the age of 6 to 10 years of both genders. Explaining the concept of the story, Disney India  Content and Communications, Media Networks – head and VP Vijay Subramaniam shares, “While Gajju Bhai knows he isn’t a hero in real life, after being sucked into prince Iravan’s fantastical kingdom, and finding out how the prince is a huge fan of his, he has to live up to his screen image, and by doing so he somehow manages to save the day in the end.”

    While the show will showcase long and plot heavy arcs, the format of the program is mostly episodic with each 22 minute long episode telling a story in itself. So far the network has slotted 52 episodes  in the first season along with a full length 90 minute movie that the channel plans to air two months into the show. Apart from the high quality 2D animation, the show also boasts of a 90 second song sequence in each episode. On an average each episode has cost the channel between Rs 20 to 25 lacs.

    When it comes to marketing, the channel has opted for conventional modes of communication and is hedging on its own network to create the initial buzz with music being the focus of the promotions. “We also plan to do an on ground activation around the middle of the show, to build the buzz up to the premiere of the full length feature. You can expect costumed characters and fun interactive activities surrounding the show’s characters then,” Subramaniam adds.

    On sponsorships, Subramaniam reveals that while Disney India doesn’t do title sponsors, there are a couple of lead sponsors on board the Gajju Bhai including  automobile brand Hyundai and FMCG brand Patanjali Juice. “The show will be driven by Hyundai and in association with Patanjali Juice. Each of our local animations has gotten a very welcome response from advertisers. Local animation has a lot of purchase among all our advertisers and Gajju Bhai isn’t any exception,” revealed Subramaniam further.

    The channel is strategically launching the show early into the summer, so that it airs during the full length of vacation season and builds a connection with the young audience. “Summer is the time when kids have more time to be in front of the TV. As a kids channel we plan to make the most of it and cater to the variety of demands the kids have. We understand that children do not want the same type of story to entertain them and therefore we have a different show every month for the,”

    With an aim to launch a new original programming every month during summer, the channel has two more soon to be launched shows in its kitty in the upcoming months.

     

  • Cartoon Network launches Powerpuff Yourself to promote Powerpuff Girls

    Cartoon Network launches Powerpuff Yourself to promote Powerpuff Girls

    MUMBAI: Powerpuff Girls, the iconic an animated series on Cartoon Network is set to make a comeback from 9 April on weekends.

    The series will be telecast on Saturdays and Sundays at the 9.00 am time slot.

    In a unique promotional exercise, the channel has launched a new website ‘Powerpuff Yourself” that allows the viewers to make their own Powerpuff Avatar. Everything can be customized, from the skin and eye colour to your outfit and accessories.

    Earlier, indiantelevision.com had reported that in addition to the debut on 85 million homes on Cartoon Network, Turner’s other kids channels in the region – Boomerang, Toonami and POGO – will also air the premiere at the same time as Oh! K, TCM Turner Classic Movies, Warner TV and truTV.

    Channels operated by affiliate partners – notably Astro Ceria in Malaysia and TV5 in the Philippines – will also be a part of the launch.

    The Powerpuff Girls is produced by Cartoon Network Studios, with Nick Jennings (Adventure Time, SpongeBob SquarePants) serving as executive producer and Bob Boyle (Wow! Wow! Wubbzy!) as co-executive producer.

    One of Cartoon Network’s most enduring original series, the initial run of The Powerpuff Girls, created by Craig McCracken, premiered in 1996 and earned two Emmy Awards along with five nominations and countless animation honors throughout its 78-episodes. The series also spawned a feature film with Warner Bros. Pictures in 2002.

  • Cartoon Network launches Powerpuff Yourself to promote Powerpuff Girls

    Cartoon Network launches Powerpuff Yourself to promote Powerpuff Girls

    MUMBAI: Powerpuff Girls, the iconic an animated series on Cartoon Network is set to make a comeback from 9 April on weekends.

    The series will be telecast on Saturdays and Sundays at the 9.00 am time slot.

    In a unique promotional exercise, the channel has launched a new website ‘Powerpuff Yourself” that allows the viewers to make their own Powerpuff Avatar. Everything can be customized, from the skin and eye colour to your outfit and accessories.

    Earlier, indiantelevision.com had reported that in addition to the debut on 85 million homes on Cartoon Network, Turner’s other kids channels in the region – Boomerang, Toonami and POGO – will also air the premiere at the same time as Oh! K, TCM Turner Classic Movies, Warner TV and truTV.

    Channels operated by affiliate partners – notably Astro Ceria in Malaysia and TV5 in the Philippines – will also be a part of the launch.

    The Powerpuff Girls is produced by Cartoon Network Studios, with Nick Jennings (Adventure Time, SpongeBob SquarePants) serving as executive producer and Bob Boyle (Wow! Wow! Wubbzy!) as co-executive producer.

    One of Cartoon Network’s most enduring original series, the initial run of The Powerpuff Girls, created by Craig McCracken, premiered in 1996 and earned two Emmy Awards along with five nominations and countless animation honors throughout its 78-episodes. The series also spawned a feature film with Warner Bros. Pictures in 2002.

  • Turner launches Boomerang on Pops Kids in Vietnam

    Turner launches Boomerang on Pops Kids in Vietnam

    MUMBAI: Turner has entered into a partnership with Pops Worldwide to launch its Boomerang brand on the popular POPS Kids non-linear platform in Vietnam.

    Turner in Southeast Asia MD Phil Nelson  said,  “This partnership is another landmark in the ongoing expansion of the Boomerang brand within this region. The service will offer world-class content, on-demand, to millions of consumers in Vietnam on the POPS Kids, platform that is familiar and easy to use.”

    “We are excited to partner with Turner to bring Boomerang – with its portfolio of well-loved characters – to POPS Kids, Vietnam’s premier kids’ education and entertainment destination with almost 400 million views,” commented Pops Worldwide, founder and CEO Esther Nguyen.

    “This is another step in our goal to build the leading premium digital entertainment network in Southeast Asia. We will be working on all aspects of Boomerang’s digital video content: from programming, localization, marketing, distribution to monetization. With this partnership, everyone in Vietnam can have greater access to family-friendly content on POPS Kids.”

    Boomerang, which Turner rebranded globally in late 2014, is an all-animation, kids-targeted network, with a line-up of world-famous cartoon characters from shows such as: The Powerpuff Girls, Ben 10, Foster’s Home for Imaginary Friends and Dexter’s Laboratory. It is known for its line-up that is ideally suited to a safe, family co-viewing experience. On POPS Kids, the programming will be exclusively in Vietnamese and will be available from April 1, 2016, with a special preview scheduled for March 31.

    The agreement follows substantial recent distribution growth for Boomerang in Asia, notably in Thailand where the local offering is available in 15 million homes and has been the number one kids’ TV channel by a considerable margin since its launch in 2013.

     

  • Turner launches Boomerang on Pops Kids in Vietnam

    Turner launches Boomerang on Pops Kids in Vietnam

    MUMBAI: Turner has entered into a partnership with Pops Worldwide to launch its Boomerang brand on the popular POPS Kids non-linear platform in Vietnam.

    Turner in Southeast Asia MD Phil Nelson  said,  “This partnership is another landmark in the ongoing expansion of the Boomerang brand within this region. The service will offer world-class content, on-demand, to millions of consumers in Vietnam on the POPS Kids, platform that is familiar and easy to use.”

    “We are excited to partner with Turner to bring Boomerang – with its portfolio of well-loved characters – to POPS Kids, Vietnam’s premier kids’ education and entertainment destination with almost 400 million views,” commented Pops Worldwide, founder and CEO Esther Nguyen.

    “This is another step in our goal to build the leading premium digital entertainment network in Southeast Asia. We will be working on all aspects of Boomerang’s digital video content: from programming, localization, marketing, distribution to monetization. With this partnership, everyone in Vietnam can have greater access to family-friendly content on POPS Kids.”

    Boomerang, which Turner rebranded globally in late 2014, is an all-animation, kids-targeted network, with a line-up of world-famous cartoon characters from shows such as: The Powerpuff Girls, Ben 10, Foster’s Home for Imaginary Friends and Dexter’s Laboratory. It is known for its line-up that is ideally suited to a safe, family co-viewing experience. On POPS Kids, the programming will be exclusively in Vietnamese and will be available from April 1, 2016, with a special preview scheduled for March 31.

    The agreement follows substantial recent distribution growth for Boomerang in Asia, notably in Thailand where the local offering is available in 15 million homes and has been the number one kids’ TV channel by a considerable margin since its launch in 2013.

     

  • Where and when can kids tune in on Holi

    Where and when can kids tune in on Holi

    MUMBAI: It’s that time of the year again when we celebrate the various shades in the spectrum that life is. Holi the festival of colors is knocking at your door; urging everyone to embrace it with open arms and hands full of Gulal. Keeping up with their traditions, several Kids Entertainment Channels have something prepared for the many tiny tots who plan to stay home and enjoy the festival on television. 

    Pogo TV:Turner International India’s Pogo TV is all set to make the day memorable for the kids with Rang Barse — a grand affair with  Chhota Bheem and his Dholakpur ki toli along with Mighty Raju. The iconic characters are to launch a TV Special Rang Barse on 27 March 2016 at 12pm  and 6 pm. The fun begins on 23 and 24 March as Pogo brings to its fellow fans a special watch & win contest that will run all day on Holi.

    Bags full of exciting prizes are kept in store for the lucky winners to grab onto in this colourful ride. The characters and their friends are all in the mood to get on an escapade, not letting anyone leave without being drenched in their masti. While they are seen celebrating with colours & music, there are evil forces present who want to turn the town colourless with their acts. Bheem’s strength & Raju’s intelligence combined will take the evil forces down.

    Discovery Kids: Discovery Kids opens its doors for all its young fans to celebrate Holi with Kisna and his friends. Doubling the joy and fun for kids, Discovery Kids will present a special Kisna episode – Bura na mano holi hai in which Kisna and his friends will celebrate the festival of colours. The episode, airing on 24 March, 9  am to 10 pm,  will revolve around Kisna and his friends when they visit his uncle in Nandgaon to celebrate Holi with his family and cousins. Kids will witness flavors of Holi and the group of friends celebrating the festival with water, colors, sweets and lots of fun.

    During the celebrations, Kisna and his friends will take up the challenge of winning the honorable flag in the competition arranged by the Mukhiya of Nandgaon. To reach the flag, kids will have to walk through a trap surrounded by people waiting to colour them from the roofs of their houses. The older group of kids who have been winning the competition every year in Nandgaon are confident that they will win this time as well.

  • Where and when can kids tune in on Holi

    Where and when can kids tune in on Holi

    MUMBAI: It’s that time of the year again when we celebrate the various shades in the spectrum that life is. Holi the festival of colors is knocking at your door; urging everyone to embrace it with open arms and hands full of Gulal. Keeping up with their traditions, several Kids Entertainment Channels have something prepared for the many tiny tots who plan to stay home and enjoy the festival on television. 

    Pogo TV:Turner International India’s Pogo TV is all set to make the day memorable for the kids with Rang Barse — a grand affair with  Chhota Bheem and his Dholakpur ki toli along with Mighty Raju. The iconic characters are to launch a TV Special Rang Barse on 27 March 2016 at 12pm  and 6 pm. The fun begins on 23 and 24 March as Pogo brings to its fellow fans a special watch & win contest that will run all day on Holi.

    Bags full of exciting prizes are kept in store for the lucky winners to grab onto in this colourful ride. The characters and their friends are all in the mood to get on an escapade, not letting anyone leave without being drenched in their masti. While they are seen celebrating with colours & music, there are evil forces present who want to turn the town colourless with their acts. Bheem’s strength & Raju’s intelligence combined will take the evil forces down.

    Discovery Kids: Discovery Kids opens its doors for all its young fans to celebrate Holi with Kisna and his friends. Doubling the joy and fun for kids, Discovery Kids will present a special Kisna episode – Bura na mano holi hai in which Kisna and his friends will celebrate the festival of colours. The episode, airing on 24 March, 9  am to 10 pm,  will revolve around Kisna and his friends when they visit his uncle in Nandgaon to celebrate Holi with his family and cousins. Kids will witness flavors of Holi and the group of friends celebrating the festival with water, colors, sweets and lots of fun.

    During the celebrations, Kisna and his friends will take up the challenge of winning the honorable flag in the competition arranged by the Mukhiya of Nandgaon. To reach the flag, kids will have to walk through a trap surrounded by people waiting to colour them from the roofs of their houses. The older group of kids who have been winning the competition every year in Nandgaon are confident that they will win this time as well.

  • The Powerpuff Girls return to Cartoon Network on 9 April

    The Powerpuff Girls return to Cartoon Network on 9 April

    MUMBAI  Reimagined and ready for action, The Powerpuff Girls will return to Cartoon Network right across Asia Pacific in an all-new series on 9 April , just days after the global premiere in the US.

    In addition to the debut on 85 million homes on Cartoon Network, Turner’s other kids channels in the region – Boomerang, Toonami and POGO – will also air the premiere at the same time as Oh!K, TCM Turner Classic Movies, Warner TV and truTV. Simultaneously, channels operated by affiliate partners – notably Astro Ceria in Malaysia and TV5 in Philippines – will also be a part of the launch.

    In the digital space, The Powerpuff Girls series will be supported by video and games on the Cartoon Network Watch and Play and Cartoon Network Anything apps, on Cartoon Network’s regional websites and full episodes on iTunes in selected markets.

    Turner Asia Pacific chief content officer – kids Mark Eyers  said, “The Powerpuff Girls will be simply everywhere! Whatever channel you turn to on April 9, and whatever screen you’re using, there will be Blossom, Buttercup and Bubbles saving the day before bedtime! We’ve waited a long time to see these super-cute and super-fierce girls return to action, and the all-new series marks the homecoming for one of Cartoon Network’s best loved franchises.”

    The Powerpuff Girls is produced by Cartoon Network Studios, with Nick Jennings (Adventure Time, SpongeBob SquarePants) serving as executive producer and Bob Boyle (Wow! Wow! Wubbzy!) as co-executive producer.

    One of Cartoon Network’s most enduring original series, the initial run of The Powerpuff Girls, created by Craig McCracken, premiered in 1996 and earned two Emmy® Awards along with five nominations and countless animation honors throughout its 78-episodes. The series also spawned a feature film with Warner Bros. Pictures in 2002.

    With more than US$2.5 billion in retail sales generated since its debut, The Powerpuff Girls is one of the top-grossing Cartoon Network brands of all time, and the new series will be supported by a comprehensive consumer products campaign. Cartoon Network recently partnered with designer Jeremy Scott and Moschino on a global fashion collaboration – The Powerpuff Girls x Jeremy Scott – which is now available as part of Moschino’s spring/summer 2016 collection. Global master toy partner Spin Master will debut a full range of products based on the-all new series in late 2016 including a well-rounded assortment of products including toys, apparel, publishing and accessories.

  • The Powerpuff Girls return to Cartoon Network on 9 April

    The Powerpuff Girls return to Cartoon Network on 9 April

    MUMBAI  Reimagined and ready for action, The Powerpuff Girls will return to Cartoon Network right across Asia Pacific in an all-new series on 9 April , just days after the global premiere in the US.

    In addition to the debut on 85 million homes on Cartoon Network, Turner’s other kids channels in the region – Boomerang, Toonami and POGO – will also air the premiere at the same time as Oh!K, TCM Turner Classic Movies, Warner TV and truTV. Simultaneously, channels operated by affiliate partners – notably Astro Ceria in Malaysia and TV5 in Philippines – will also be a part of the launch.

    In the digital space, The Powerpuff Girls series will be supported by video and games on the Cartoon Network Watch and Play and Cartoon Network Anything apps, on Cartoon Network’s regional websites and full episodes on iTunes in selected markets.

    Turner Asia Pacific chief content officer – kids Mark Eyers  said, “The Powerpuff Girls will be simply everywhere! Whatever channel you turn to on April 9, and whatever screen you’re using, there will be Blossom, Buttercup and Bubbles saving the day before bedtime! We’ve waited a long time to see these super-cute and super-fierce girls return to action, and the all-new series marks the homecoming for one of Cartoon Network’s best loved franchises.”

    The Powerpuff Girls is produced by Cartoon Network Studios, with Nick Jennings (Adventure Time, SpongeBob SquarePants) serving as executive producer and Bob Boyle (Wow! Wow! Wubbzy!) as co-executive producer.

    One of Cartoon Network’s most enduring original series, the initial run of The Powerpuff Girls, created by Craig McCracken, premiered in 1996 and earned two Emmy® Awards along with five nominations and countless animation honors throughout its 78-episodes. The series also spawned a feature film with Warner Bros. Pictures in 2002.

    With more than US$2.5 billion in retail sales generated since its debut, The Powerpuff Girls is one of the top-grossing Cartoon Network brands of all time, and the new series will be supported by a comprehensive consumer products campaign. Cartoon Network recently partnered with designer Jeremy Scott and Moschino on a global fashion collaboration – The Powerpuff Girls x Jeremy Scott – which is now available as part of Moschino’s spring/summer 2016 collection. Global master toy partner Spin Master will debut a full range of products based on the-all new series in late 2016 including a well-rounded assortment of products including toys, apparel, publishing and accessories.