Category: Kids

  • Sony Pictures TV gobbles up anime distributor Funimation

    Sony Pictures TV gobbles up anime distributor Funimation

    MUMBAI: Funimation is now a part of Sony Pictures TV after the latter closed a deal worth $143 million for a 95 per cent stake in the anime distribution company. The valuation is around $150 million and the partnership will enable it to spread its wings globally.

    Funimation CEO Gen Fukunaga will continue as CEO holding a minority stake. An official statement from the company said, “The deal has closed for Sony Pictures Television Networks to acquire Funimation – and we’re incredibly excited! We’re still the Funimation you’ve known and grown up with and now with the power of Sony, and we Gen Fukunaga at the helm, we have the opportunity to bring the best anime to even more fans across the world.”

    The company has many acclaimed anime titles to its repertoire – Dragon Ball, One Piece, Your Name, Attack on Titan, Cowboy Bepop and My Hero Academia.

  • Viacom 18 announces 3rd edition of Nick Kids Choice Awards 2017

    Viacom 18 announces 3rd edition of Nick Kids Choice Awards 2017

    MUMBAI: After two successful blockbuster editions, Nickelodeon is all set to roll out the orange carpet for one of the most awaited event in the kid’s calendar -‘Nickelodeon Kids Choice Awards 2017’.

    The one of a kind extravaganza, which saw Bollywood’s biggest names like Shah Rukh Khan, Deepika Padukone, Varun Dhawan and Alia Bhatt match steps with the adorable nick toons Motu Patlu, Dora, Shiva in 2016, is back. The upcoming edition of the Nickelodeon Kids Choice Awards 2017 is set to be the penultimate family entertainment destination with the stunning and versatile Alia Bhatt, Ranveer Singh and the uber-cool Nicktoons headlining the landmark kids’ entertainment extravaganza. The star-studded awards night is set to come alive in December 2017.

    KCA empowers kids by making their favorites win across numerous categories such as Best Film, Best Song, Best TV Show to name a few. Last year saw the King of Bollywood Shah Rukh Khan win the title of Icon of the Year and the stunning Deepika Padukone win the best actress award for Bajirao Mastani. Kala Chashma, was voted as the best song by kids while Temple Run was nominated as the best mobile game and Leander Peas received the Nickelodeon Khiladiyon Ke Khiladi Award.

    This year will also see the endearing Nick Toons Motu Patlu, Shiva, Dora, BOOTS, Doggy Don, Ninja Hatori and Gattu Battu have a fun time and match steps with celebs attending the awards show. The high decibel experiential event also attracts the biggest sponsors in the industry with the likes of Dabur Red Paste, Lifebuoy, Choki Choki, Funskool, Yellow Diamond Rings and Fru Juicy Jelly partnering with the event in 2016.

    Viacom18 kids cluster business head Nina Elavia Jaipuria said, “Kids are at the center of all that we do at Nickelodeon. We have once again curated an unmatched family experience with Nickelodeon Kids’ Choice Awards that is not only a category first but more importantly also empowers the young generation by recognising their choices. The iconic awards show will once again be staged at an unparalleled scale at the Dome, making it an apex entertainment destination that will allow us as well as our advertiser brands to connect and engage with kids and parents.”

    Nickelodeon Kids Choice Awards 2017 will once again see the iconic Green Slime Mania that has taken the world by storm. 2016 saw the Badshah of Bollywood Shah Rukh Khan, Varun Dhawan and Alia Bhatt turn Green! It’s time to see who amongst the superstars will be slimed green in this year’s supersonic edition of Nickelodeon’s Kids Choice Awards 2017?

  • Kids channels ensure strong lineup for Diwali season

    Kids channels ensure strong lineup for Diwali season

    MUMBAI: Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

    Since this is the first Diwali for Sony Yay!, which was launched in April this year, the channel has planned a new campaign – ‘Jholmaal Bhari Diwali’, which includes new episodes of shows.  On-ground activations include inviting families for the two-hour show of ‘Sab jholmaal hai’ where children are made to play games.

    Brand ambassador Tiger Shroff will turn professor on television. Titled ‘Tiger Ki Jholmaal Paatshalla’, he will be teaching lessons to the toons of ‘Sab Jholmaal Hai’. The main presenting sponsor for the campaign is Dabur Red Paste and others like Hersheys, Dominoes Pizza, HUL and Lifebuoy.

    Nickelodeon, which garnered first position in BARC’S week 40, is all set to double the celebrations for kids by premiering Motu Patlu in Hong Kong (Kungfu Kings 3) on 19 October at 2.30 pm.

    While today’s kids prefer watching cartoons like Doraemon or Shinchan or Chhota Bheem, Discovery Kids will be taking them back to the history of Diwali and Indian culture through animated classics like Ramayan (19 October, 11:00 am) , Mahabharat (20 October at 11 am) and Hanuman (19 October at 1.30 pm) Immortal 2, Pandavas (20 October at 1:30 pm).

    Discovery kids channel has used the voice-over of Amitabh Bachchan (Bheeshma), Vidya Balan (Draupadi), Ajay Devgn (Arjun), Sunny Deol (Bheem), Anil Kapoor (Karna) and Jackie Shroff (Duryodhan) in their upcoming mythological shows. Also Manoj Bajpayee, Juhi Chawla, Mukesh Khanna and Anupam Kher and Om Puri have given their voice for the movie – Little Krishna and Krishna aur Kans starting 19 October 2017.

    Channels want both children and parents to enjoy the cartoons together and spend quality time. Sony Yay! Business head Leena Lele Dutta affirms that channels do get premium rates during Diwali. However, she denies reports that advertisers have stayed away from TV this season. “Fortunately we have not noticed this. In fact every week we had almost 7-8 brands and 2-3 new clients coming on-board including most FMCG companies and brands targeting kids”, she adds.

    There’s another young adult’s all time favourite Disney channel which is making an effort for the children to have a ‘Dhamakedaar Diwali’.  Disney India’s kid’s cluster will air the movie Brave and Frozen, while continuing Best of Luck Nikki for families. PJ Masks, a popular animated series, will be aired between Monday and Thursday at 1 pm. For action lovers, Disney XD has planned Pokemon movies, along with the premiere of the movie Darkrai Dost Ya Dushman and a special Marvel Stunt block.

    Disney India’s sister channel—Hungama, is also set to celebrate Diwali all week with special episodes of Perman, Friday movie specials and festive packaging to enhance the mood.

  • Sony Yay! associates with ‘Animals Matter To Me’ to make this Diwali ‘Pawesome’

    Sony Yay! associates with ‘Animals Matter To Me’ to make this Diwali ‘Pawesome’

    MUMBAI: Animals play an integral role in our lives, always showering us with love no matter what. However, in return we humans rarely reciprocate their love. It is imperative today that children understand that animals too have feelings and need to be loved and cared for, the same way they do to us. This Diwali, in order to light up the lives of our furry friends, Sony Yay! has partnered with Animals Matter To Me – an NGO and rescue foundation in Mumbai, to encourage children in India to love and care for animals.

    With this initiative, Sony YAY! has taken it upon itself to re-ignite the eternal bond of love and friendship that naturally exists between animals and humans. With the hustle and bustle of our daily lives, we rarely find time to play with our furry friends. To make this Diwali a memorable and ‘pawesome’ one Guru and Bhole from Sony Yay! along with children, will visit the Animals Matter To Me center in Mumbai to spread some cheer and share some love and affection to the animals there. Through this the channel and the NGO aim to spread awareness about caring for animals, this Diwali, on their digital platforms. Both will extensively promote different ways to protect animals from cruelty, the effects of our actions on them, the concerns pertaining to their wellness as well as interesting trivia. A special helpline number, exclusively created for Diwali, will also be shared and promoted for people to be able to report any cruelty.

    Through this initiative, Sony Yay! aims at creating new and responsible standards for festive celebrations, while setting an example to all their little fans to celebrate a happy and safe Diwali with everyone.

    SPN kids genre business head Leena Lele Dutta said: “We believe a partnership of this kind is truly unique as it gives us an opportunity to positively influence and impact the lives of our audiences. Being an animal lover, a campaign like this has always been in mind. And now with a platform like Sony Yay!, reaching out to thousands of kids is possible. As a channel, we aim to lead by example and spread awareness to our children that love, happiness and joy should be extended to our four-legged friends as well. There couldn’t have been a more appropriate time than Diwali to kick start this association, as it is during this time of the year that animals suffer the most. We are delighted to have Animals Matter To Me as our partners, as they are truly dedicated to this worthy cause.”

    Animals matter to me founder Ganesh Nayak said: “Animals M​atter T​o M​e, Mumbai is an NGO working for the welfare of strays animals & abandoned pets. All species are accepted for emergencies and care. AMTM caters to all forms of speechless forms be it an animal, bird or a reptile. Let’s light up lives of less-​fortunate stray animals, abandoned pets and​ ​the homeless​ on ​streets with sweets and lights instead of polluting the environment and the lives around us. Let’s go for a cracker-​free Diwali!”

  • Discovery Kids to showcase mythological movies during Diwali

    Discovery Kids to showcase mythological movies during Diwali

    MUMBAI: Discovery Kids will celebrate Diwali with a line-up of animated classics like Ramayan, Mahabharat, Hanuman Immortal 2, Pandavas, Little Krishna and Krishna aur Kans starting 19 October 2017. All the animated movies are being showcased as a part of Diwali celebration campaign called Diwali Dhamaka.

    Discovery Communications India’s Discovery Kids head Uttam Pal Singh said, “We have put together a line-up of timeless classics with an aim to ensure that kids enjoy India’s rich mythological heritage along with their parents on the auspicious occasion of Diwali.”

    Discovery Kids will witness the victory of good over evil with shows such as Ramayan (11:00 am, 19th October) Hanuman Immortal 2 (19th October at 1.30 pm), and Pandavas (20th October at 1:30 pm). Mahabharata, India’s biggest multi starrer animation film, will air on Friday, 20th October at 11 am. The voice-over in this mythological epic have been given by renowned Bollywood celebrities including Amitabh Bachchan (Bheeshma), Vidya Balan (Draupadi), Ajay Devgn (Arjun), Sunny Deol (Bheem), Anil Kapoor (Karna) and Jackie Shroff (Duryodhan).

    Krishna aur Kans, a stereoscopic animated feature film, will air on Saturday, 21 October 2017 at 11 am. Bollywood celebrities such as Manoj Bajpayee, Juhi Chawla, Mukesh Khanna and Anupam Kher and Om Puri have given their voice for various characters in this movie.

  • Sony YAY! ushers in festival with ‘Jholmaal Bhari Diwali’

    Sony YAY! ushers in festival with ‘Jholmaal Bhari Diwali’

    MUMBAI: This festive season, Sony YAY! the kids’ entertainment channel from Sony Pictures Networks India (SPN), is all geared up for a massive Diwali celebration.

    The channel is bringing a bag full of YAY! this Diwali, with its campaign ‘Jholmaal Bhari Diwali’. This campaign includes various fun-filled offerings from new episodes to on-ground activations, reinforcing its promise of providing unlimited entertainment to its viewers.

    Encouraged by the success of the channel’s series Sab Jholmaal Hai – Bank Robbery’, it is presenting an extension to the series. It captures the story of four best friends who come together to help their neighbour to retain his job by solving a bank robbery.

    SPN kids genre business head Leena Lele Dutta said, “Sony YAY! will be celebrating its first ever Diwali with its little fans all over the country. Diwali is a happy time for all of us and with the holidays and celebrations, kids are the most excited. To add on to this cheer, we are going all out to amplify the YAY! quotient for children this festive season with our Diwali campaign. We want to ensure that their holidays are full of happiness and entertainment, therefore we are bringing them exciting offerings this festive season with a complete fun package of fresh content of our shows and on ground activities.”

    Adding another layer of YAY! ness, the channel will have actor and brand ambassador Tiger Shroff turns professor on television. Titled ‘Tiger Ki Jholmaal Paatshalla’, the segment will have Tiger teaching lessons to the toons of Sab Jholmaal Hai who being equally outrageous in return, promise to have you in engaged in rib-tickling laughter.

    An exciting extension to the campaign, the channel will also give a special treat to kids on-air by launching new episodes of its flagship shows, ‘Sab Jholmaal Hai’ and ‘Guru aur Bhole’, only adding to the festivities of their mega Diwali celebration.

    Taking the festive cheer and fun beyond television, the channel will also be undertaking Jholmaal Bhari Sawari – a road show activity tapping close to 50 cities giving them an immersive brand experience, where the channel will engage with children through exciting contests, giveaways, workshops and a lot more! Sony YAY! will also be engaging with children through activities at various venues through the length and breadth of the country.

  • Sony YAY! honours role models – Kher, Phogat, Shiamak and Birju Maharaj on Teacher’s Day

    Sony YAY! honours role models – Kher, Phogat, Shiamak and Birju Maharaj on Teacher’s Day

    MUMBAI: A mentor, a guide, a confidante, a friend — a teacher plays a significant roles in shaping a child’s identity and helping him realise their dreams. Though we celebrate every Teacher’s Day with our mentors, recognising and thanking the people who are key in helping our country grow is imperative too. Without them, we wouldn’t be celebrated for our achievements worldwide, neither would we have people we now consider as our heroes.

    So, this Teacher’s Day, Sony Pictures Networks India’s (SPN) kid’s entertainment channel – Sony YAY! has taken upon itself the onus to commemorate the energy and efforts of our teachers as they shape the biggest role models of this country.

    The channel’s most loved characters, Prince Jai and Dumdaar Viru, honoured the real heroes for their effort and for giving the country some of their most revered champions.

    One of the people acknowledged by Sony YAY! was Mahavir Singh Phogat, the man of steel behind the heroic success of his daughters, Geeta and Babita Phogat who have become India’s most renowned female wrestlers, bringing India unprecedented glory.

    Ace choreographer, Shiamak Davar, who trained over a million of students since he started his journey over two decades back has given the country dancing stars like Shahid Kapoor, Varun Dhawan, Sushant Singh Rajput and many more. Shiamak has led his students to represent India at prestigious platforms like the Commonwealth Games amongst others making him the finest dance guru the country has seen till date.

    Amongst these heroes, Shaheen Mistri was recognized as well. An Indian social activist and educator, she is the founder of the Akanksha Foundation, an Indian educational initiative in Mumbai and Pune, and is also the CEO of Teach For India, helping children of the country grow and helping them follow their dreams.

    Padma Bhushan and Padma Shri awardee Anupam Kher, credited with leading one of India’s biggest acting schools, was commemorated for mentoring and honing the talent of some of India’s biggest superstars including Deepika Padukone, Abhishek Bachchan, Hrithik Roshan to name a few.

    One of the most revered Indian classical dancer and teacher, Pandit Birju Maharaj was also felicitated as the part of the campaign for his unfaltering efforts for over six decades in teaching the classical dance form of Kathak to students in the country and across the world including celebrities like Madhuri Dixit, Deepika Padukone and others.

    SPN kids genre business head Leena Lele Dutta said, “We, at Sony YAY!, want to be the ultimate happiness destination for kids, on television and beyond. The idea of ‘Heroes behind the Heroes’ stemmed from this thought of spreading joy not only to kids but encourage them to pass it on to people who shape their lives. Through this unique initiative, we want to thank all teachers, who are the true backbone of the nation, for all the time and effort they have put in to bring out the greatness in all their students. On this Teacher’s Day, we’re thanking the teachers who have helped make our favorite people who they are today.”

    Davar said: “I thank Sony YAY! for this lovely award that’s been given to me and I’m very happy to be honoured with this because as a teacher, I’m so happy that Shahid, Sushant, Boman, Aishwarya and everybody who has been with me for so many years has really gone forward in their careers. So for me, it’s a very big honour and I’m very grateful. Thank you, Sony!”

    Kher said: “I’m very honoured to be presented this award, “Heroes Behind The Heroes” by Sony YAY!. It’s on a teacher’s day, I felt happy when Jai and Viru decided to give me this award. Teachers in any form are actual heroes because they produce so many heroes and it’s a thankless job because they need to create more and more stars or heroes and they remain there. This is a very fine award that Sony YAY! has given me.”

    Mistri says, “I was just feeling very inspired that we got an opportunity to receive this award. I think that the real hard work that goes into Teach for India is by our students and our kids and they have such big challenges and they work so hard so I think it is really beautiful recognition of that and also thank you as it’s just fun to meet the characters and they are so lovely. But I think for me the award or any award is more than anything else it’s just a reminder that we need to do so much more that’s such a long way ahead for our kids.”

    Pandit Birju Maharaj says, “Thank you so much and I felt really nice because I have spent my whole life teaching. It doesn’t matter what field you are in, according to me the position of a teacher is that of God. Since the start, I am teaching kids and I will always keep teaching them. I’m really happy to receive this award from Sony YAY! Channel.”

  • Nick celebrates ‘helper kids,’ launches Halo

    MUMBAI: As part of Nickelodeon’s commitment to recognize real kids who are making a difference in the world, the network is launching the Nickelodeon Halo Movement, a new year-round pro-social initiative celebrating kids who are helping and leading others (Halo).

    Nickelodeon, an entertainment brand for kids, includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films.

    Beginning this month, Nickelodeon is teaming up with longstanding volunteer partners Key Club and DoSomething.org to mobilize kids to participate in service projects, for the opportunity to receive seed grants or scholarship funds for school. WeHALO.com provides information on how to participate in the Nickelodeon Halo Movement and apply for Halo grants through Key Club and DoSomething.org.

    As part of the Nickelodeon Halo Movement, Key Club, a student-led volunteer organisation sponsored by Kiwanis International, will provide its members with opportunities to participate in service projects that can be submitted for a chance to receive seed grants to further support their cause. DoSomething.org, the largest tech platform for young people and social change, will select monthly scholarship winners who participate in and complete their campaigns.

    On WeHALO.com, the digital hub for the Nickelodeon Halo Movement, users can submit videos, photos or notes showing how they are helping and leading others, for the opportunity to be featured on the site. WeHALO.com also provides tips and information on ways to get involved in the community and allows users to share their halo moments using #WeHALO.

    The Nickelodeon Halo Movement builds on the Halo Awards, an annual concert event honoring young community leaders, and The Halo Effect, the 2016 docu-series that gave viewers an in-depth look into the inspirational stories of teens who are eager to share the issues important to them.

  • Turner gears up to make a splash with Oggy and Tik Tak Tail

    MUMBAI: The year 2017 so far has been pretty much of a killjoy for those in the TV business what with advertisers putting the brakes on spending on pay channels. The kids TV space has been no exception. But Turner International India executive director & network head kids, south Asia, Krishna Desai is hoping that the category will take a turn for the better come this festive season.

    Turner is all set to roll out two new shows – the ever so popular Oggy and the Cockroaches on Cartoon Network (CN) on 14 August (6pm-6:30 pm) and  a homegrown chase comedy Tik Tak Tail on Pogo by the first half of September.

    Its Asia office  had announced the acquisition of rights to season five, six and seven of the former earlier this year, while the India office had commissioned India’s hot and emerging studio Cosmos Maya to produce the latter. The Tik Tak Tail deal allows it to retain the telecast rights for south Asia.

    Promotions for Oggy and the Cockroaches have started in June with three or four music videos being released on air and on digital. On- ground, on-air and on digital multicity contests are planned through its annually organized School Contact Program (SCP)- but more of that later.  Its campaign emphasizes that it is airing the Asli Oggy episodes. (It has the first run rights to all seasons of the show; the Nick channel cluster telecasts the reruns of earlier seasons at times different from those of CN).

    Desai and his VP, head-ad sales South Asia Juhi Ravindranath are banking heavily on the two new shows.  Ravindranath  has already roped in Perfetti as one of its partners for Oggy which is making a comeback with fresh episodes after a long gap.

    “In India getting good viewership is also a challenge, India being a single TV viewing home and the total viewing of kids content on the kids category is stuck at 20 per cent and not going beyond that for some time,” says Desai.

    Adds Ravindranath: “We are hoping to see some excitement being kicked into the year long stagnant kids genre in the coming festive season.”

    Desai says one of the legs of that initiative is Tik Tak Tail.  “Since Pogo is positioned as a hybrid channel which has both international and local content, we are constantly looking for homegrown IP which will appeal to the kids audience. And Tik Tak Tail (which essentially is a tale of a rabbit outsmarting a tiger who wants to hunt it down and eat it)  fitted in with what we were looking for. It’s a fun chase comedy which Pogo kids will love.”

    A strong promotion drive has been drawn up to make kids aware of Tik Tak Tail and also possibly fall in love with the franchise through  its SCP. The exercise, which takes place annually, will collectively reach out to close to a  million students (between standards one to eight) across 1000 schools.

    The SCP was flagged off in early August and will cover the cities of Mumbai, Pune, Lucknow, Surat, Kolkata, Ahmedabad, Delhi, Bangalore and Chennai. Mainstream brands such as Dettol, Aquaguard, Himalaya, Go-Cheese and Ford have put their might behind the on-ground initiative.

    Ravindranath is in conversation with a handful of other brands to come on board the two shows as on-air sponsors; she expects the deals to close soon. But she is quite confident of the genre and ad rates going northwards too.

    Says she: “The kids genre right now is under-monetised because its viewership share genre has not  really matched up to  the genre’s ad pie.  Mainstream and non-kids brands have been using the medium With new players in the market and penetration going deeper into rural areas, new local advertisers will emerge and the genre is expected to grow.”

    Says a media observer: “It’s great that Desai and team Turner have come up with new offerings on the network. It will help brands which have been conserving their spends so far to look at them as options for media buys as the shows get viewership. Overall too, I am optimistic of the offerings as Oggy and the Cockroaches is a great franchise and Cosmos Maya has been delivering winning series for the kids networks. However, data has shown that kids are consuming content increasingly on OTT like Vootkids, Amazon Kids, and SonyLiv kids and YouTube pioneers like ChuChuTV.  And the linear television channels have to keep a watch on that.”

    Desai, on his part, is not disturbed by this trend. Says he:  “The OTT market is very small as compared to linear from a kids genre point of view. OTT will only add to the experience but it won’t take away from the linear space.  From our side we have partnered with both Amazon and Voot – both of whom are showing many of our shows on their digital platforms. In my opinion, linear television will remain strong for a very long time in India.”

    The success of Oggy and the Cockroaches and Tik Tak Tail will only help cement that faith and belief.

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  • Turner to launch Tik Tak Tail in Sept, Oggy & the Cockroaches 5 on 14 Aug

    MUMBAI: Turner International India, a Time Warner company which owns and operates brands such as Cartoon Network, CNN, WB, HBO, Toonami and Pogo, is set to launch chase-comedy Tik Tak Tail on its Pogo channel.

    Turner is also starting the new season of ‘Oggy and the Cockroaches’ (Season 5 & 6) on Cartoon Network in 6-630pm time-slot Monday-Friday from 14 August (Monday).

    “The exact date for the launch of ‘Tik Tak Tail will be announced by 24-25 August,” Turner International ED and network head – kids, south Asia Krishna Desai told indiantelevision.com. “It will be most probably in the first half of September,” he added.

    ‘Tik Tak Tail’ will be a fun-filled action-packed entertainer about a cute rabbit and a ferocious tiger who are constantly on the run. It essentially tells the story of the unending attempts of a tiger to catch a rabbit, and how the rabbit always outruns the tiger with his speed and smartness.

    This cross-connected chemistry between Tik, Tak and Tail makes it a fascinating game of one-upmanship and gives the chase comedy a unique identity.

    Also Read:

    Amazon gets ‘Oggy & Cockroaches’, ‘Zig & Sharko’ streaming rights in multi-year deal with Xilam

    Turner Asia Pacific acquires Oggy and the Cockroaches seasons 6 and 7

    Nickelodeon ad sales grew 20%, launches ‘Gattu Battu’