Category: Kids

  • Celebrate ‘SuperHERo Mommies’ with Nickelodeon this Mother’s Day

    Celebrate ‘SuperHERo Mommies’ with Nickelodeon this Mother’s Day

    MUMBAI: Nickelodeon, India’s leading kids entertainment channel is celebrating the very existence of the SuperHERo of our lives – our mothers. The epitome of selflessness, grace, comfort and compassion, the world falls short of words to describe the large-heartedness of a mother.

    This Mother’s Day, Nickelodeon salutes the spirit of Motherhood and commemorates this day with a specially curated video campaign #MyMomIsASuperHERo. 

    The heartfelt video showcases kids celebrating the super powers of moms who can juggle almost everything in a day and play multiple roles without a grouse. It’s her undying spirit that makes her what she is, a SuperHERo. The channel acknowledges the extraordinary effort of these larger than life personas who make our mundane lives exciting.

    Here’s to all the mommies over the world. You are the SuperHERo.

  • Sony YAY! toons Honey and Bunny meet the members of Girgaum Chowpatty Laughter Club!

    Sony YAY! toons Honey and Bunny meet the members of Girgaum Chowpatty Laughter Club!

    They say life is better when you’re laughing. And this year, Sony YAY! characters and our favorite cats Honey and Bunny, with all their masti, made people laugh out louder than ever! Honey and Bunny visited the members of ‘Essence of Laughter Club’ at Girgaum Chowpatty and shared innumerable laughs and chuckles while exercising with them and seamlessly mixing into their laughter activity for the day, spreading the message that happiness is a way of life. The members were seen enjoying the special surprise visit and were then seen indulging in a photo session with the toons as well. ​​​​​

  • Is it the end of the road for anime in India?

    Is it the end of the road for anime in India?

    MUMBAI: Back in the 90s, a new legion of toon addicts was created in India with the advent of anime shows such as Pokémon, Dragonball Z and Naruto that were telecast on Cartoon Network. A few years later, the genre hasn’t found the popularity in Indian kids that it has in some other parts of the world.

    The popularity of anime has suffered owing to parental restrictions because of the adult themes in some of the content, relatively low promotions and the lack of merchandising. Long gone are the days when anime fans, or Otaku, went bonkers collecting tazos or duel master cards or even the Pokémon Red Emulators.

    While cartoons and anime are both caricature sketches that are, in turn, animated, the latter has a very distinct style of art using specific visual elements for its characters. A majority of the animes are based on manga comics that were not easily available in India until online shopping companies started selling anime DVDs and manga comics from other parts of the world.

    Sony Pictures Entertainment’s channel Animax was one of the channels that aired Japanese anime content in 1998. Last year, the channel was replaced by Sony Yay, which has a full-fledged focus on local home-grown content. Recently, Turner International India announced that it would pull the plug on its anime offering Toonami from 15 May. This is a clear indication that the genres failed to elicit interest from its young audience. At present, Toonami airs shows from the Cartoon Network Studios, Hanna-Barbera and the Warner Bros Animation libraries.

    Doraemon, Shinchan and Ninja Hattori, which are still the most popular among kids after Chhota Bheem, started life as manga series and were subsequently adapted as anime shows. These shows are among the flagship shows that the Indian broadcasters showed on television but, as the TV viewing evolved, the focus shifted to local home-grown content. That was the time when Chhota Bheem was born in 2008.

    A media professional said that anime series are still popular among the kids. “Who wouldn’t love watching Pokemon, Dragonball Z. These shows would have worked only if they were promoted well like the shows like Chhota Bheem, Motu Patlu and among others. If these channels push anime content, the kids will love it. It is not the case like kids are not watching these shows that are why they are shutting the channel; in fact, it is because they want to come up with their original content.”

    However, another media expert had a different view. “Japanese content was created during the 70s and 80s and was picked up by the broadcasters because they had to fill the programming slots, so there’s a different approach between Japanese content and original content,” they pointed out.

    In the early years of Indian animation, broadcasters found it suitable to licence shows from other countries for air time. But as the industry picked up, producing and owning IPs became cost-effective. Channels didn’t need to depend on borrowed material like anime. Another aspect is that it is not easy to dub anime content, considering the different East Asian culture. Local shows can be easily modified to the kids’ thinking.

    However, it would be wrong to say that the anime culture isn’t developing in India. Growing fan clubs; online social media groups are providing great platforms to share and gather information; stores are printing anime clothes, cups, gifts and other merchandise for shopping in several areas. Though not in every city, Comic Cons are being organised and promoted as well. Awareness is increasing, but slowly and it seems the teen and adult audiences are more inclined towards it than children.

    It remains to be seen whether Turner comes up with a replacement of Toonami just the way Sony Yay entered the market. The future of Indian home-grown content seems bright, as far as new characters emerging on every kids’ channels is concerned, but it will be interesting to observe whether broadcasters find answers to the conundrum of Japanese anime content in India.

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  • Cosmos Maya bullish on ‘Motu Patlu’ spinoff

    Cosmos Maya bullish on ‘Motu Patlu’ spinoff

    MUMBAI: Inspector Chingum, the first spinoff series of Nickelodeon’s popular show Motu Patlu, was recently launched on Amazon Prime Video and will be available on Pay TV from Diwali. The new show has high quality 3D animation which promises to wow audiences with its action, comedy and masala entertainment that Cosmos Maya is known for. Every episode will have a special song and this is one of the biggest highlights of the series.

    Cosmos Maya CEO Anish Mehta said, “We are an IP focused company and the launch of Inspector Chingum is in line with our vision. Inspector Chingum boasts animation style. It uses high quality 3D animation in a 22 min format and each episode is being treated as a mini film. We believe in the marriage of linear and nonlinear platforms, thereby bringing the best of both worlds together.”

    In October, Cosmos launched Selfie with Bajrangi on digital first on Amazon followed by linear television through Disney Hungama. The ratings are claimed to have been encouraging.

    Cosmos-Maya MD Ketan Mehta said, “The advent of the digital platforms has empowered storytellers in a way that they can use new formats for their narratives. We are fortunate to be in this era of the content business, where linear and nonlinear platforms coexist and have plans to make the most of it.”

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  • Kids’ channels undaunted by IPL

    Kids’ channels undaunted by IPL

    MUMBAI: It seems that the kids’ segment of the television audience is immune to the charms of the Indian Premier League (IPL). When the T20 league is back for its yearly jaunt, it is common consensus that general entertainment channels (GECs) suffer the most in terms of viewership. Moreover, especially since the summer vacations are on during the months of April and May, each year the IPL threatens to grab a large chunk of viewership from kids’ channels as well.

    While GECs sounded the alarm in March by attempting to spike viewer interest with show launches, kids’ broadcasters didn’t feel the need to do so.

    Well, this doesn’t mean that the kids’ channels must not be on guard. While few broadcasters do not see the IPL as a big cause for worry, some have readied a differentiated strategy in a bid to retain viewership on their channel.

    Discovery Kids, which recently launched Little Singham, has plans to attract fans by releasing stories on little Singham playing cricket. Discovery Kids head Uttam Pal Singh said that the IPL isn’t a threat to the channel. “What kids do is they have the snippets of the match and then again after a while, they come back to watch their favourite character. We have some interesting strategy in place; let’s see how they pan out.”

    On the contrary, Singh says that the period witnesses growth in viewership because of it being a time of vacations.

    Viacom18 kids entertainment cluster head Nina Elavia Jaipuria agreed with his point. “Summer is the most important quarter in the year for the kids’ genre given that it is a holiday season for kids.  The summer quarter is brought alive for kids by Nickelodeon through some high-decibel and immersive engagement activities, a robust content pipeline of new episodes and made for television movies etc. of kids’ favourite characters like Motu Patlu, Shiva amongst others,” she said.

    This also translates into high advertiser interest in the kids’ category in the April-June quarter, given the increased engagement opportunity with kids as well as parents.

    The recent addition, Sony Yay, has spruced its line-up with a host of new shows and movies. It too believes that IPL doesn’t heavily impact the genre because of its late evening timing giving kids the whole day to watch.

    Sony Yay head Leena Lele Dutta said, “The original time slots that we have is 9.30 am in the morning and during summer it is 12.30-1.30 pm in the afternoon. We aim to thrust everything during the time when they have the remote in their hand.” Viewership does taper off in the evening but by this time, much of the content has been consumed by the kids.

    Kids broadcasters are confident that IPL does not impact viewership but have ensured that kids can make the most of the day time during their summer vacation.

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  • BARC week 17: ‘Little Singham’ helps Discovery Kids attain second spot

    BARC week 17: ‘Little Singham’ helps Discovery Kids attain second spot

    MUMBAI: For the first time since the roll-out BARC ratings, Discovery Kids has entered the top-five rankings in week 17 of the audience-measurement company’s weekly data. The Discovery Communications India channel climbed to second position for the week banking on the viewership of its new show Little Singham. The animated series, based on Bollywood movie Singham, premiered on 21 April this year.

    Discovery Kids moved past Hungama, Disney Channel and Cartoon Network in the process. Pogo, which broadcasts Chhota Bheem, exited the top five.

    Targeted at children in the age group of 5-11 years, Little Singham will comprise 156 episodes and five tele features. It will be aired in three languages Hindi, Tamil and Telugu.

    In a statement, the broadcaster said that the TV ratings soared by 91 per cent garnering 88,952 GTVTs in week 17 as per BARC data (age group 2-14, India urban + rural), over week 16 data of 46,559 GTVTs taking the channel to its historic high second position in the kids genre.

    Discovery Communications India SVP & GM–South Asia Karan Bajaj said, “We did things differently; focused all our energies on a single IP and launched it at an unprecedented scale. We were clear from the beginning that to take Discovery Kids from 9th position (in the 12 channel kids genre), to the top of the league, we will have to follow a bold approach and be ready to take a contrarian view on all aspects of the product–be it programming, distribution or marketing.”

    The channel said that the launch of Little Singham further accelerated its meteoric rise from 9th position in week 7 to number 2 position in week 17.

    The ground-up Super Hero Indian IP, Little Singham, launched in collaboration with Rohit Shetty Picturez and Reliance Animation, helped the channel increase its reach to 24 million, which is a historic high for the channel. Significantly, the channel also claimed that it garnered second highest time spend of 111 minutes per viewer in the kids genre in Week 17 as per latest BARC data.

    Little Singham has six sponsors on board, including Dabur Red Paste, Britannia Cakes, Dettol, Flipkart, Heinz – Glucon D and B Natural.

    Discovery Kids head Uttam Pal Singh added, “The traction that Little Singham has been able to generate is a proof that the concept of ‘India’s Youngest Supercop’ inspired by India’s biggest supercop brand–Singham is reverberating with kids across the country. At heart lies our understanding and research on our consumer–kids.”

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  • Cartoon Network brings the ultimate intergalactic battle between Ben 10 and the evil warlord, Vilgax!

    Cartoon Network brings the ultimate intergalactic battle between Ben 10 and the evil warlord, Vilgax!

    MUMBAI: Kids’ most-loved superhero show, Ben 10, is back with a bang along with action-packed, brand new episodes! Premiering on April 29, 2018 exclusively on Cartoon Network,  Ben will be seen battling the bad guys armed with the incredible omni-enhanced powers!  Watch your favorite superhero buddy tranform into a stronger and faster version of himself to fight Vilgax, a cold-hearted villain who will stop at nothing to conquer the world!

    Still seething with anger and vengeance from his defeat at the hands of Ben, the evil mastermind plans to hijack the launch of an experimental space plan!

    Hop on board this adrenaline-fuelled ride, replete with battles and explosions! This combat will also test Ben’s ability to face his greatest fears – tentacles and squids! Vilgax, with his squid-like face and vicious tentacles, embodies the superhero’s ultimate nightmare. This mortifying new enemy seeks to acquire the Omnitrix and build an army capable of transforming into deadly aliens. To fortify his reputation as a deadly villain, Vilgax can also unleash drones programmed to serve him as loyal mercenaries!

  • The art of storytelling hasn’t ever changed: Oggy creator Marc du Pontavice

    The art of storytelling hasn’t ever changed: Oggy creator Marc du Pontavice

    MUMBAI: Since its launch, Oggy and the Cockroaches has generated fan after fan in various parts of the world. Furthermore, the slapstick French animated series has found a sweet spot in Indian kids.

    Oggy was initially on Nickelodeon India for the first four seasons and the seasons starting from the fifth one till the announced seventh one was taken up by Cartoon Network in 2012. Earlier this year, Xilam Animation, the name that gave rise to this new iconic character, tied up with Nazara Technologies to launch a host of mobile games for the tech-savvy younger audiences. Over 600 million homes in 160 countries are hooked to the show, which has had its fair share of modifications to suit the local needs such as adding voiceover for India.

    The creator of Oggy and the Cockroaches, Xilam Animation founder and CEO Marc du Pontavice spoke in an email interaction spoke about the sophistication that animation has achieved today. The 20-year-old cartoon series has definitely had visible changes over the years owing to technology. However, he maintains that nothing changed the storytelling that they believed in right from the start.

    Edited excerpts:

    Now that Oggy is 20 years old, how do you connect with new audiences watching the show for the very first time?

    Well, if we are talking about kids, we actually have a new audience every five years. It’s almost like a fresh start for all those generations. We try to tweak the motivation of the characters, the story, Oggy’s adventure and so on – just to be a bit different. Although the characters themselves haven’t changed that much. Oggy is always a very dedicated, caring character with plenty of sensibility.

    What has changed is that the first season was primarily a battle between a cat and the roaches within the house. Then in the second season, we started having him go to vacation, going to the country, going to the beach – episodes that were happening outside the house. So it was really testing the dynamic between the characters outside of the house. We didn’t always want to say in the house because you always have to bring something different, season after season.

    In season three, Oggy started to have a job – after all, he has a mortgage to pay – and the humour came from the roaches who were messing up his business.

    Then in season four, we added the love affair with Olivia, a new neighbour and a new dynamic for Oggy. This was really fun because the roaches would put Oggy in embarrassing situations with Olivia and she was different, dynamic and fun. She is a very daring character in the sense that she wants to protect the life of animals, and for her the roaches are animals who should be protected.

    Season five was a big leap for us because it was taking all of those characters and bringing them into various stages of history. As part of this, we even tell a story of India’s past! It is really fun because it’s even more adventurous and more action driven.

    What modifications did you have to make over time and what were the challenges?

    Although technology has helped the process, the art of the storytelling hasn’t ever changed. It is the same type of storytelling we have been creating for many years.

    The animation is certainly more sophisticated. Nowadays we have many new tools at our disposition, and the backgrounds are definitely more sophisticated. Season five was produced in HD, in term of the resolution of the image and it is pretty spectacular. That just wasn’t possible 20 years ago.

    When you watch an Oggy episode, you can watch it on your phone or on a big screen. Both work, which is really exciting and that tells you how detailed and more sophisticated we are. In terms of audio, we have developed a complete and very interesting use of sound effects, music and character voices – especially in season five. This allows the character to demonstrate their personality and express themselves in non-dialogue ways.

    In terms of my favourite episode, it’s always the last one I’ve worked on.

    There was a bit of Bollywood and cricket too, can you elaborate on that?

    If we had written the episode from Paris, we would have probably had done something on historical myths or legends and things like that. It felt much more accurate and funny to use something that was more important to Indian society today. So, we incorporated both Bollywood and cricket, and above all created an authentic and funny storyline.

    In India, the show has dialogues. What led to the change?

    Watching it – and hearing it – is a unique experience, I must say. At the beginning of Oggy, there was one country that was doing this – Germany. For some reason, their tradition with slapstick was always to add some sort of a voiceover.

    But in India, it seems to be very different and I would say people who created this [at Cartoon Network] did it very well. I am not Indian, and I don’t know Hindi [or Tamil or Telugu] so it’s difficult for me to comment on this with any authority. But people have translated it for me so that I knew what was going on. I think it adds another layer of energy, another layer of comedy.

    Oggy, you might say, is unique in India because of this reason. It’s interesting that on our YouTube account, the show doesn’t work in India as well as in other parts of the world because we haven’t used those voices.

    Do you plan to create more India-centric episodes?

    Fans and viewers in India loved the return of ‘Asli Oggy’ on Cartoon Network last year, and the audience reception was wonderful. We enjoyed making the three episodes that showed his wonderful adventures in India. And if we see the opportunity in the future, we would be happy to take Oggy and The Cockroaches, back to India for more fun!

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  • Sony Yay banks on originals with a slew of fresh content

    Sony Yay banks on originals with a slew of fresh content

    MUMBAI: Home-grown content in India is growing by leaps and bounds. Recently, Discovery Kids launched Little Singham as its new character to spearhead its library of originals and now Sony Yay has also rolled up its sleeves to be in the thick of competition. The channel has a new show, KickO and Super Speedo, on the cards along with 10 original movies.

    Just a year into its launch, Sony Yay’s punt on originals is a bold move. The channel is investing in excess of Rs 50 lakh per episode of KickO and Super Speedo. The show, which will be aired everyday beginning 21st May at 12.00 pm, is being produced by Green Gold that promises to capture kids’ imagination through high-quality 3D animation.

    This summer, it is launching five movies as a part of its movie festival ‘Housefull Fridays’. Based on two of Sony Yay’s flagship shows—Honey Bunny and Guru aur Bhole—the movies being premiered are Honey Bunny in Plane Hijack, Honey Bunny in Himalayan Car Rally, Honey Bunny in Double Impact, Guru aur Bhole the Gladiators and Guru aur Bhole in Alien Busters. Apart from these movies, the channel is also introducing new holiday episodes of the shows.

    Sony Yay business head Leena Lele Dutta said that the channel’s initial plan was to come up with a Marathi audio feed instead of Malayalam. “We want to explore Maharashtra as it constitutes 14 per cent of our portion [target audience]. But we didn’t want to upset the apple cart right now. We decided to stick to our Hindi feed and [therefore] we saw an opportunity to venture into Kerala, considering its dynamics.”

    “The management saw a huge gap in number 1 and 2 slots in terms of market share and critical ratings for Kerala market. That was the only reason to grab the opportunity to emerge in the Kerala market. Bengali was an obvious option for the channel to emerge into,” she added. The roadmap for Sony Yay doesn’t end there. “We might come up with a Marathi audio feed as well but it is not decided yet.”

    Kick starting the year with a bang, the channel has already produced 88 hours of original content and is slated to scale up to an additional 120 hours in the second year. Sony Yay claims that it is the only kids channel to have 100 per cent of its airtime dedicated to original content in the viewable hours (7 am to 10 pm).

    Intending to be a part of not only kids’ entertainment but also a part of their everyday lives, the channel has entered into a licensing and merchandising association with Black White Orange (BWO), a licensing, merchandising and brand agency. The deal includes toys, stationery and apparel.

    Sony Yay has upped the ante for itself within just a year of launch. Taking the plunge into original animated content, the network has set its sights high.

     

  • Cartoon Network HD+ adds Tamil, Telugu feeds

    Cartoon Network HD+ adds Tamil, Telugu feeds

    MUMBAI: Joining the bandwagon of launching local language feeds in the kids’ TV sector is Turner India’s Cartoon Network. The company has undertaken a soft launch of its new channel Cartoon Network HD+ from 15 April 2018 and has Hindi, Tamil and Telugu feeds along with English.

    Turner India has started testing signals for Cartoon Network HD+ for a phased roll out over the next few weeks, according to a Turner India spokesperson.

    Nickelodeon, Disney, Sony Yay, Cartoon Network and Discovery Kids all have Hindi, Tamil, Telugu and English feeds for their kids. Broadcasters are finally realising the viewership addition that the South Indian languages can add. Only Sony Yay stands out of the crowd as it has Bengali and Malayalam feeds as well.

    According to FICCI-KPMG’s report for 2018, there has been increased interest across broadcasters to be able to provide better quality and fresher content to regional consumers. It also suggests that the increase in weightage to rural India by the Broadcast Audience Research Council (BARC) had a positive impact on the kids’ genre, which saw a jump in absolute terms of viewership numbers in 2017 compared to the previous year.

    Another BARC report found that just 14 per cent of kids watch children’s content while the rest end up co-viewing with elders, thus giving broadcasters an opportunity to grab this passive young audience.

    Original programming from Cartoon Network will be available on the channel. Shows like Adventure Time, The Amazing World of Gumball, We Bare Bears and some brand new exclusive shows are in the pipeline.

    After nearly two decades of successful strategic collaboration, Zee Entertainment Enterprises Ltd (ZEE) and Turner International (Turner) had mutually decided to work independently for driving subscription revenue. Both companies joined hands back in 2002 to manage distribution and trade marketing for a bouquet of channels in India.  Turner appointed IndiaCast Media distribution as its exclusive distribution agent.

    In September 2016, Turner had launched HBO HD by rebranding its erstwhile HBO Hits channel. Turner’s India portfolio includes CNN International, Cartoon Network, POGO, Toonami, HBO, and WB.

    Also read:

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    Japanese kids’ content going strong despite home-grown onslaught

    Sony Yay tests Bengali, Malayalam feeds