ITV

Category: Kids

  • “Yoga Se Hi Hoga” says Nicktoons Motu Patlu, Shiva and Rudra on International Yoga Day

    “Yoga Se Hi Hoga” says Nicktoons Motu Patlu, Shiva and Rudra on International Yoga Day

    MUMBAI: India’s leading kids’ entertainment franchise Nickelodeon has always believed in entertaining and engaging kids while inspiring positive behavioural change through all their initiatives. Bringing to life this objective, every child’s favourite Nicktoons Motu Patlu, Shiva and Rudra from Nickelodeon have set out to spread the message of physical and mental wellbeing on International Yoga day with a fun and spirited campaign called “Yoga Se Hi Hoga”.   As part of this fun and exciting initiative Motu Patlu will be seen spreading the message of healthy lifestyle at the biggest Yoga event in the country in Ranchi, performing Yoga Aasans with the honourable Prime Minister Narendra Modi.

    While Motu Patlu are busy practicing “Happy -Asanas”, Nicktoons Shiva and Rudra were seen indulging in some Morning Yoga at Marine Drive in Mumbai’s biggest yoga event – Yoga by the Bay.

    While the event in Ranchi saw 1000s of people along with key dignitaries practice Yoga, the Mumbai saw many other renowned celebrities from fitness industry like – Mickey Mehta. Spread the message of a healthy lifestyle along with our super cool and inspiring Nicktoons– super kid Shiva and magictoon Rudra.

    Nicktoons have been actively year on year advocating a healthy mind and body amongst children through initiatives like Yoga. We are sure that this International Yoga Day Motu Patlu, Shiva and Rudra together will inspire kids to towards a more healthy, enriched and empowered life.

  • Cartoon Network launches designer clothing for 1990s characters

    Cartoon Network launches designer clothing for 1990s characters

    MUMBAI: Cartoon Network Enterprises has partnered with designer Nandita Mahtani, to launch a clothing collection that celebrates Cartoon Network toons from the 1990s.The capsule collection is inspired by The Powerpuff Girls, Johnny Bravo, Dexter’s Laboratory, Courage the Cowardly Dog and Samurai Jack. Nandita Mahtani held an exclusive preview at Sancho’s, Mumbai on the 5 April 2019 to unveil the collection.

    This captures the nostalgia and timelessness of these cartoons using high-end fashion, with a focus on unique designs. 

    Cartoon Network Enterprises – Asia Pacific VP Vikram Sharma said, “This collection allows our fans to wear a piece of their childhood and look great at the same time. The range of clothes really brings out the best of our classic cartoon characters and will appeal to anyone who likes to wear great fashion with a great sense of humour.”

    The Nandita X Cartoon Network collection is an amalgamation of all things fun with exclusive elements designed in true Nandita Mahtani style. Each of the silhouettes is a mix of playful elements that have come together through intricate hand embroidery, sequins, beads and embellishments in vibrant neon pop colours. The collection comprises silhouettes such as slip dresses, skirts, bomber, zipper & denim jackets and sweatshirts to name a few. The collection also includes a men's capsule, featuring pop-art prints, characters and beaded lettering. These creatively designed pieces depict the iconic and widely popular Cartoon Network Originals characters.

    Mahtani said, “I have always been a huge fan of cartoons and the journey of celebrating fashion through this collection has been fun and inspiring.  I have tried to add my interpretation to give Cartoon Network a chic and standout fashion ensemble with a sense of fun!”

    This collection caters to age groups across 16 to 60. A kids’ capsule is also in the works. In the latter half of 2019, the collection will be available across retail and online stores.

  • Pogo to telecast ‘Kalari Kids’ in 3 languages

    Pogo to telecast ‘Kalari Kids’ in 3 languages

    MUMBAI: Green Gold Animation show, Kalari Kids, is all set to be available on Pogo channel in Tamil, Hindi and English starting from 15 April, every weekday at 5 pm.   

    The show combines the old-world charm and warmth of India with new-age sassiness and fun! Learning the ancient martial art form – Kalaripayattu – the Kalari Kids reside in the enchanted jungle of Kalaripuram full of magical powers.

    Turner India MD Siddharth Jain said, “We constantly aim to offer kid-friendly content to create a deeper connection with our audience, and homegrown and localized shows play a critical role in POGO’s programming strategy. We are certain that Kalari Kids will strengthen our engagement with our little fans.”

    Pogo will also engage with fans with a range of fun and exciting activities, which will immerse them into the magical world of Kalari Kids! The high-impact, 360-degree campaign includes on-ground and digital experiences in multiple cities. This includes an exciting association with Junglee, a family adventure film, featuring action-hero and star Vidyut Jammwal.

  • Nickelodeon launches new ‘Back to School’ range; tells kids “School is Fun Nick Toons Ke Sang”

    Nickelodeon launches new ‘Back to School’ range; tells kids “School is Fun Nick Toons Ke Sang”

    MUMBAI: It’s that time of the year again – a new and fun filled school term is set to begin. To make for an amazing start, Nickelodeon launches a new range of their Back-To-School products for children.  From Dora to Motu Patlu to Super kid Shiva, the new range of school-going products will bring all kids close to their most favourite Nicktoons. With an extensive range of trendy bags, colourful water bottles, pencil boxes and many more, kids will have a plenty to choose from to make their new session enjoyable.

    Whether you support Team Shiva or the Motu Patlu Hero Squad, the new product range will make going to school more fun. If you wish to become a curious explorer like Dora or save the world like Paw Patrol, probably be a leader like Peppa or be enthusiastic like Masha, there is something for everyone in this range. Viacom18 will introduce the series of products with #NickToonsAtSchool campaign under the brand Nickelodeon. By making Nicktoons a part of their school lives, the brand envisions to heighten engagement amongst kids.

    The campaign reflects how toons are the best friends to have fun with while highlighting the diversity in the range. The new collection stands out for its display of vibrant colors and distinctly curated designs that will have an instant connect with the kids and their parents.

    Speaking about the launch of the upcoming range of products, Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions said, “With sustained efforts to cater to kids and their interests, we bring better and more exciting additions to our Back-to-school range. With newly introduced toons like Paw Patrol, Peppa Pig and Masha and the Bear, the new range of consumer products will keep the kids hooked onto their favourite on-screen characters.”

    He further added, “From pre-schoolers to kids to teen-tweens, the range offers something for one and all. Like every year, we hope parents and kids opt for these new products to make their school life enjoyable.”

    Viacom18 Consumer Products’ Back to School range will soon be available for consumers across key retail stores and e-commerce websites so that the new school session is worth it!

    What are you waiting for kiddos? Grab your shopping bags and get some cool back to school range for your new school session!

  • Nickelodeon says “Pressure ko bolo Bye”

    Nickelodeon says “Pressure ko bolo Bye”

    MUMBAI: Nickelodeon – India’s leading kids’ entertainment franchise is back with their global pro-socio initiative “Together For Good” which this year will raise awareness about the impact of ‘stress’ on children. The International Journal of Psychology and Behavioural Sciences has cited that nearly two-thirds (63.5%) of the students report of stress are due to academic pressure with no significant differences across gender, age or grade. Understanding the parameters that cause stress amongst children Nickelodeon in association with Early Childhood Association is all set to address the issue of constant comparison by parents, academic stress and peer pressure with its campaign, ‘Pressure Ko Bolo Bye’.

    Leveraging the strength of the entire Nickelodeon franchise and using the power of the Nicktoons, the campaign is brought to life with light hearted, child-friendly yet impactful on-air promos, with the message #PressureKoBoloBye’. This edition of Together For Good sets out to address various parameters that are a cause of ‘stress’ amongst children and simple steps to identify and act towards the same.

    As a part of the campaign nickelodeon is creating a two-fold module co-produced by Early Childhood Association, with an aim to reach over 350 educational institutes comprising of private and government schools, NGO’s and Anganwadi’s across the nation, to help them battle the challenges. Motu Patlu, Dora and Shiva will kickstart an extensive awareness-drive across schools through a series of light hearted videos, fun and interactive activities that stimulate changes and motivate children. Experts from ECA will host a workshop for parents and teachers to help understand negative changes and symptoms amongst children and simple measures to bring out the best in children. We will amplify this message further on social media with interactive posts, video memes and a pledge that they can take through our websites and say bye to pressure.

    Commenting on the initiative, Nina Elavia Jaipuria, Head of Hindi and Kids Entertainment Network, said “As a responsible broadcaster for kids, their wellbeing is at the centre of all our initiatives at Nickelodeon. We have therefore  continuously curated marquee programmes  like Together For Good that endeavour to drive  behavioural change  and  enable  a safe environment for kids,  allowing  them to  be pressure free and inspired.”

    Highlighting   the association, Swati Popat, the President of Early Childhood Association, said, “Having worked in the education industry over three decades, diminishing mental health in children is one of the major concerns of our society. Associating with Nickelodeon for this initiative gives me immense pleasure to churn the wheels of change through Together for Good initiative.”

  • Kids prefer home-grown content, feature films on TV

    Kids prefer home-grown content, feature films on TV

    MUMBAI: The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India unravelled its findings on ‘Catching the youngest viewers’ at FICCI Frames 2019 held on the third day of the event. BARC India senior VP business development partnerships Elbert D’silva shared that 21 per cent of total viewership on linear TV sets comes from kids. With one in every four viewers being a kid, there is a high engagement level and time spent is also increasing.

    Just 12 per cent watch kids’ content, a whopping 49 per cent of kids watch general entertainment channels (GECs), followed by 24 per cent of them watching movies. Likewise, a large chunk of viewership doesn’t only come from kids’ category; in fact, it comes from age-groups as well. 38 per cent of the viewership comes from 2-14 years of age group, followed by 10 per cent from 15-21 years of age group, 14 per cent and 18 per cent fall under the 22-30 years and 31-40 years of age group respectively. This is due to co-viewing. But kids from NCCS households watch more of kids’ genre because premium homes are multiple TV households. Here kids’ genre gets about 16 per cent of viewership.

    He highlighted that females aged 31-40 years spend 30 per cent of their co-viewing time with kids and this offers significant targeting options to the advertisers. Bifurcating the female audiences across different age groups that spend the highest time in co-viewing, the report revealed that 15-21-year-olds spend 12 per cent, 22-30-year-olds spend 22 per cent, age group from 31-40 spends 30 per cent while 9 per cent and 7 per cent time are spent by the females that fall under 41-50 years and 51-60 years respectively.

    D’silva further shared that feature films give better ROI with higher per minute impressions. It stated that 76 per cent of the avg imp/min comes from the game, talk or quiz shows, followed by 155 avg imp/min from cartoons and animations and 508 avg imp/min from feature films.

    Talking about home-grown content, he said that there has been a rapid increase of localised content on the kids’ genre and duration of it on national kids channels has gone up by 18 per cent. Comparing the growth in 2018 to 2016, the jump has been from 33 per cent to 39 per cent of overall content. Preference of content amongst kids changes as they grow older and so the preference for Indian content is higher among younger age groups.

    Apart from this, kids channels that broadcast in multiple languages enjoy a clear lead in the viewership. The report disclosed that 84 per cent of kids viewership accrues to the 11 channels that have multi-language feeds, 7 per cent from Hindi, 3 per cent from Tamil, whereas Telugu, Malayalam and Kannada gain 2 per cent viewership for each language respectively.

    Regional kids channels also have a high growth potential. The Sun Network’s Chutti TV in Tamil Nadu commands 17 per cent share with the rest going to national kids’ channels, Chintu TV in Karnataka gets 23 per cent, Kushi TV in Andhra Pradesh/Telangana gets 16 per cent while Kochu TV in Kerala gets the highest share of 40 per cent viewership.

    Top advertised products are those which are consumed by the children, but mothers are also the target audience since they are the decision makers. Boost and Fisher Price are brands targeting kids while Colgate, Harpic and Vicks are focused on the mothers watching TV. 

  • Sony YAY! becomes India’s first kids’ TV channel to be present in 7 languages – adds Marathi language feed

    Sony YAY! becomes India’s first kids’ TV channel to be present in 7 languages – adds Marathi language feed

    MUMBAI: Sony YAY! began their journey with a promise to become a one stop destination of happiness for kids and they have stood true to their promise – be it through their home-grown, all desi content, relatable characters, or all their other endeavours. Now, giving kids from Maharashtra yet another reason to rejoice and a chance to be able to enjoy their on-screen best friends in their native language, the channel has introduced a Marathi feed too. With this launch, Sony YAY! will now be available in Hindi, Tamil, Marathi, English, Telugu, Bengali, Malayalam – making it the first kids’ TV channel in India to be available in seven languages and the only national kids’ TV channel to have a Marathi, Bangla and Malayalam feed.

    A hundred percent desi already, the channel plans to strengthen its position in the kids’ genre by offering content in viewers’ preferred languages, thus, guaranteeing a worthwhile experience in every possible way and intensifying their reach in regional markets.

    All the programmes and their airing schedule will remain identical across all language feeds.

    This summer, Sony YAY! is all braced up to give kids an unlimited YAY! time by adding a newest language feed along with an exciting content line up.

  • Turner and TotallyAwesome extend presence in South Asia through five new countries

    Turner and TotallyAwesome extend presence in South Asia through five new countries

    MUMBAI: TotallyAwesome today strengthens its partnership with broadcasting giant Turner in five new territories namely India, Pakistan, Bangladesh, Sri Lanka and the Maldives. The collaboration stands to give kids brands in these countries higher engagement with the under-16 demographic through its kid-safe advertising platform.

    TotallyAwesome provides hundreds of brands targeting children with a safe avenue to interact with their audience; its kids-safe marketplace AwesomeAds reaches 170 million kids across the Asia Pacific every month. Moreover, after COPPA in the US and GDPR-K in Europe, India has recently introduced a Personal Data Protection Bill, making it illegal to track children online. This has required advertisers to completely rethink their digital marketing strategies to use compliant platforms such as AwesomeAds offered by TotallyAwesome and which Turner now uses across most of Asia-Pacific.

    TotallyAwesome´s continued relationship with the global entertainment, sports and news company Turner means advertisers in South Asia can engage safely with kids on Turner’s websites, apps, and game apps with licensed titles including Ben 10 – Alien Experience,  Cartoon Network Watch & Play and Toon Cup, plus many more through TotallyAwesome’s safe and COPPA/GDPR-K compliant platform.

    Turner owns and manages some of the most recognized entertainment platforms in the world, including the renowned Boomerang and Cartoon Network. The media powerhouse recognises the rising trend of children consuming content online, and is committed to more kid-safe and privacy protection-compliant content through this extended partnership with TotallyAwesome.

    TotallyAwesome’s CEO Quan Nguyen said: “More than 170,000 children go online every day. As Asia shores up its privacy protection for children, TotallyAwesome is glad to partner further with Turner in Asia to bring more quality and safe content to children, as well as provide brands with a trusted platform to work with.”

    Juhi Ravindranath, VP – Ad Sales – South Asia, Turner India added, “Kids are a key demographics for us. As children consume more digital content, the decision to partner with TotallyAwesome and their kids safe and compliant platforms gives us and our advertising partners peace of mind. We look forward to a fantastic collaboration with TotallyAwesome.”

  • Nickelodeon launches an immersive school contact programme

    Nickelodeon launches an immersive school contact programme

    MUMBAI: With exam season just around the corner, Nickelodeon is all set to get kids to up the entertainment volume and let out the exam stress with their favourite Nickelodeon toons Rudra and Shiva. Presented by Alpenlebie Juzt Jelly, the immersive school contact programme will reach out to total 250 schools across cities, Mumbai, Delhi, Bengaluru, Hyderabad, Ahmedabad, Surat, Pune, Aurangabad and Kolkata.

    Presented by Alpenlibe Juzt Jelly “Nickelodeon Rudra Boom Chik Chik Boom” will bring alive the magic of Rudra into the classrooms with a series of fun and interactive games. The 4  week long campaigns will see Rudra spread his magic in schools across 4 cities – Mumbai, Delhi, Bengaluru and Hyderabad.

    The franchise’s school contact programme will also see Sonic’s Shiva don a new avatar and make school time before exams frun and refreshing with  “SHIVA Reloaded”presented by Alpenlibe Juzt Jelly.  The amazing initiative will see Sonic’s super kid Shiva make school cool by engaging kids through various interactivities. The four-week long school activity of Sonic will cover cities – Pune, Ahmedabad, Surat, Aurangabad  & Kolkata.

  • USP Studios partners with Cosmos-Maya to expand the global entertainment content distribution network for kids

    USP Studios partners with Cosmos-Maya to expand the global entertainment content distribution network for kids

    MUMBAI: Today, as parents are constantly trying to find the right balance of screen time for young kids, entertainment along with interactive learning plays an imperative role. Edutainment has surfaced as the new face of education! Enhanced creative thinking, more grasping power, better aesthetic senses and improved intellectual learning are only some of the benefits that kids experience every time they watch content; and the last few years have been witness to that.

    Recognizing this need, USP Studios, one of the largest kid’s content creators and publishers in the world, announced their partnership with Cosmos-Maya, Asia’s leading animation studio to exchange select intellectual properties (IPs) from their respective catalogues that are sure to engage young minds.

    USP Studio’s YouTube network channels KidsTv, Farmees and Little Treehouse with a subscriber base of over 52 Million, will distribute Motu Patlu, Chacha Bhatija, ViR The Robot Boy, Eena Meena Deeka and Tik Tak Tail in Hindi and Spanish. On the other hand, Cosmos-Maya’s prime bouquet of YouTube channels titled WowKidz with a subscriber base of over 15 Million, will host iconic properties like Bob The Train, Farmees, Baby Bao Panda in English, Spanish and Bahasa languages which are widely appreciated by the kids and are amongst their top favourites.

    Speaking about this collaboration, Uday Singh Phoolka, Founder, USP Studios commented – “Our ultimate objective/goal at USP Studios is to curate and provide content which is high on quality and engages with kids while being the most preferred by their parents. We are extremely thrilled to partner with an industry giant like Cosmos-Maya, to exchange content and spread the magic of these iconic characters to children worldwide. Our ideologies are completely in sync when it comes to providing entertaining programming for the kids with this partnership”.

    Anish Mehta, CEO Cosmos-Maya added, “It has been our endeavour to bring high quality content to kids through different platforms. We are very happy to collaborate with a brand like USP Studios, which is a pioneer in creating and distributing quality kid’s content. Our viewers are in for a treat.” 

    This association of USP Studios and Cosmos-Maya, with the enormous library of content on their respective channels, will successfully expand their foothold and understanding in the kid’s content industry.