Category: Kids

Cartoon Network and Clovia launch clothing collection with The Powerpuff Girls

MUMBAI: Cartoon Network has partnered with Clovia, India’s fastest growing lingerie and sleepwear brand, to unveil a unique collection inspired by The Powerpuff Girls.

Fans of Cartoon Network's classic crime-fighting girl-squad of Blossom, Bubbles and Buttercup, will get to choose from an impressive array of loungewear, sleepwear and innerwear now available on www.clovia.com.

The chic line of apparel captures the nostalgia and timelessness of the iconic cartoon trio. The designs are inspired by the legendary ingredients used to make these super-cute, super-fierce superheroes from Townsville, who are made with sugar, spice and everything nice (as well as Chemical X). This collection combines effortless style with the comfort of butter-soft fabrics for fans who want to save the world before bedtime!

Vikram Sharma, Vice President of Cartoon Network Enterprises Asia Pacific, said, “Our partnership with Clovia gives fans a chance to dive into their childhood and wear their love for The Powerpuff Girls. This line of apparel is a perfect mix of style and comfort, with elements of humour and fun that the popular trio is known for.”

“Iconic characters like the Powerpuff Girls have a nostalgic influence on our audience. We are very excited to partner with Cartoon Network Enterprises to launch a collection with characters that are close to every girl’s heart. This is the first time we have launched a range inspired by cartoon characters and we look forward to such partnerships in the future.” added Suman Chowdhury, Co-Founder & COO, Clovia.

This collection caters to age groups across 18 to 30. The collection starts from INR 999 onwards for loungewear and sleepwear and INR 299 onwards for innerwear. Check out the entire collection here.

August 20, 2019
Nickelodeon clebrates Independence Day with a heart-warming initiative ‘Mera Wala India’

MUMBAI: This Independence Day, the Nickelodeon will address the challenges India is facing despite of being in the 73rd year of Independence through their innovative campaign– ‘Mera Wala India’.

Taking a cue from what the ideal India should be from a kid’s point of view the channel brings alive the sentiment and a child’s version of an ideal independent country.

Independence Day is celebrated in grandeur every year with ceremonies across the country as well as celebrations in all schools. Nickelodeon – India’s leading kids’ entertainment channel has always ensured to celebrate every occasion with a twist reinforcing the significance every festival by reinventing its true meaning.

As a part of the initiative, the campaign witnessed children across schools conducting a REVERSE MARCH taking up issues like water conservation, safety, cleanliness, education for all & stereotyping despite of being in the 73rd year of Independence.

The most popular Nickelodeon characters Shiva lead the reverse march across cities encouraging positive behavioural change amongst kids. With the help of its digital and social media reach, the campaign also aims to encourage children urging them to express their version of ‘Mera Wala India’ and take a pledge to extend this positive change towards the society not only amongst the kids but also amongst adults.

August 14, 2019
Sony YAY! celebrates World Cat Day with their funny feline duo Honey Bunny

MUMBAI: “I have studied many philosophers and many cats. The wisdom of cats is infinitely superior.” As rightly put by Hippolyte Taine, cats truly hold a very special place in every family. No wonder every year the world fondly celebrates World Cat Day on 8th August. This year Sony YAY! too celebrated their own goofy cats – Honey and Bunny. The feline duo are immensely loved by their young fans for their wacky and comic antics.The combination of Honey’s goofiness and Bunny’s over smartness from the popular show ‘Honey-Bunny ka Jholmaal’ leaves everyone in splits. Through their adventures, their camaraderie and their trippy dance moves, the adorable cat duo brightens the day for everyone.

The love and fan following that Honey and Bunny enjoy is also due to the way they connect with the kids whether it is through their unconditional friendship or how they help each other get through tricky situations. Given how Honey and Bunny make the kid’s TV viewing experience special for them, Sony YAY! decided to make them feel special on a day dedicated towards cats. The channel celebrated Honey & Bunny and called upon all feline lovers to celebrate their cats together with them. Making it an all-cat affair, Sony YAY! hosted Honey-Bunny and all the cat lovers at Cafe Pefe, a feline-theme restaurant in Mumbai. It was a fun themed party hosted by RJ Karan from Radio City 91.1 FM with a specially crafted Honey Bunny-themed menu, Jholmaal themed games and the title track of Honey-Bunny ka Jholmaal on loop for kids to have unlimited fun.

With lots of pictures, selfies, dance and masti, the day truly belonged to Honey-Bunny!

August 8, 2019
Cartoon Network and POGO encourage Friendship and Fitness in the 14th edition of School Contact Programme

MUMBAI: India’s favourite kids’ channels, Cartoon Network and POGO, today announced the 14th edition of the annual School Contact Programme (SCP). As one of India’s biggest and most popular school outreach programmes, the 2019 edition will engage with 1 million kids from approximately 1,100 schools across 13 cities. Cartoon Network will be going to schools with ‘Be Fit’ as the focus this year while POGO will celebrate friendship with the theme of ‘Friends Forever’.

‘Be Fit’ aims to help kids understand the importance of physical activities in their daily lives, in Cartoon Network style. With popular cartoon characters Kris and his friends from Roll No. 21, and Oggy and the Cockroaches, students will learn the benefits of adopting a fit and healthy lifestyle in a fun way.

On the other hand, POGO’s favourite toons, like superhero Bheem, the friendly Kalari Kids, and hilarious Grizzy and the Lemmings amongst others, will highlight the significance of friendship with the theme ‘Friends Forever’. Not only will kids’ most beloved characters help in inculcate the values of sharing and caring, but also take the experience up a notch with the use of interactive AV technology.

The programmes will be filled with stimulating and engaging activities with a host of interactive games, trivia, and competitions where lucky ones will get a chance to win exclusive uber-cool merchandise from Cartoon Network and POGO.

Siddharth Jain, Managing Director, Turner India said, “Our fans are at the heart of everything we do. The annual School Contact Program is a big part of our commitment to them and our flagship outreach initiative. From the sheer joy of just being able to interact with their favourite characters to the real-life fun they will enjoy, this initiative truly reflects the core of our brands’ DNA.”

Cartoon Network’s ‘Be Fit’ programme is presented by Alpenliebe Juzt Jelly and is co-powered by Himalaya Toothpaste and UNIBIC Cookies. POGO’s ‘Friends Forever’ SCP is presented by Parle Mazelo, and co-powered by V-Nourish, Himalaya Toothpaste and Weikfield Pasta.

The Cartoon Network and POGO’s School Contact Programmes will be held in Delhi, Ghaziabad, Gurugram, Noida, Lucknow, Mumbai, Pune, Surat, Ahmedabad, Kolkata, Bangalore, Chennai and Hyderabad.

The fun continues for kids with Roll No. 21, and Oggy & The Cockroaches, on Cartoon Network from Monday to Friday 11am Onwards. Little fans can watch their favourite shows like Bheem, Kalari Kids, Grizzy and the Lemmings and more, everyday only on POGO!

August 5, 2019
Nicktoons welcome kids to their New Academic year with their Immersive School Contact Program

MUMBAI: As the kids kickstart the new academic year, Nickelodeon is all set to amp up the fun and entertainment quotient for kids with the latest edition of School Contact Programme. Presented by Ford, Co-powered by Casio and Parle Mazelo in association with Yellow Diamond Rings, India’s leading kids’ entertainment franchise is back with it’s annual ritual of welcoming children across schools with a high decibel power packed programme.

The latest edition will have two campaigns run under this program – Turn Up the Fun with Nickelodeon’s Gattu Battu and SONIC’s Prank Sessions with Golmaal Jr. Nicktoons. The program is specially designed for the young viewers that will inspire them to welcome the new academic year on a positive happy note.

Organised across 650 schools, the campaign kick-started on July 22 for a period of four weeks and will see Nickelodeon and SONIC’s favourite characters –Magictoon Rudra, Super Jasoos Gattu-Battu and Prank gang of Golmaal Jr engage with children in schools across the country. The channel will host a blend of fun games, interactive activities, selfie sessions which will give our young viewers a chance to win some exciting prizes. The month long school contact program will be conducted across 17 cities including – Delhi, Mumbai, Chennai, Kolkata, Aurangabad, Surat, Kanpur, and Pune to name a few.

Speaking about the initiative, Nina Elavia Jaipuria, Head, Hindi and Kids TV Network commented on the initiative, “At Nickelodeon, catering to children and their evolving entertainment preferences has been at the core of all our initiatives. We treat every campaign with an innovative approach to create inspiring, unique and meaningful experiences for kids. With this edition of the School Contact Programme, we look forward to positively engage with kids beyond television by providing them with an immersive platform to interact with their favourite toons.”

August 1, 2019
Sony YAY! plans a laughter break for kids across 500 schools in India

MUMBAI: Schools have just begun and it is the time of the year when kids look forward to reunite with their old friends and to make new ones. This year, YAY! toons Honey-Bunny are all set to welcome their young fans in to the new academic session by bringing a fun campaign “Laughter Raja” to their schools. The hilarious duo Honey & Bunny are in a race to be anointed the funniest one, to win the ultimate crown of Laughter Raja. Kids across India are leaving no stone unturned in cheering for their favourite toon by excitedly voting for them through the Sony LIV app.

Through this campaign, the channel aims to give kids a fun reason to take a break from their usual school routine and share laughter with their best friends. This will continue with a bundle of exciting games like a fun version of musical chairs played using hula hoops with music from the title track of this show. Kid’s will have a gala time in playing their favourite toon while they get to participate as Jholmaal pairs and win exclusive channel merchandise.

In one of the largest on-ground initiatives, the three-month campaign will see the channel cover around 500 schools across 26 cities. The campaign has also attracted relevant sponsors. ‘Laughter Raja’ is co-powered by Himalaya, Act II popcorn is the associate partner while Club Mahindra is on board as experiential holiday partner.

With a whole lot of games, fresh content and the excitement of getting to see their favourite toon crowned as Laughter Raja, the kids are in for a YAY!tastic time ahead.

July 30, 2019
Star India launches Disney kids pack for its young viewers

Mumbai: Star India has launched a new campaign to announce their Disney Kids Pack, following the success of the Star Value Pack. The kids pack includes four television channels – Disney Channel, Hungama, Marvel HQ and Disney Junior. These channels will be distributed by Star India. The campaign brings to light a very strong insight on the television viewing habits of families in India and highlights the need for kids to watch content that is tailor-made for them.

The 35 seconder film starts off with a mother questioning her 6-year old daughter about her missing science book and the girl immediately reacts like a stereotype antagonist from a soap opera; indicating her television consumption is restricted to adult series.

The film gives a sneak peek into the lives of millions of families in modern day India; where kids are consuming adult targeted content. Most parents are unaware of the implications of this and kids make do with the content that their parents choose for them. This TVC delivers a hard-hitting message that focuses on repercussions of having kids watch adult content; in a very light-hearted, funny and entertaining manner. It addresses the need for parents to be responsible and make the right entertainment choice for their kids. It also reflects on the importance of retaining their childhood and innocence by having them watch age-appropriate content that is specially curated for them by the Disney Kids Network.

The Kids Network brings together a wide array of global and homegrown storytelling in a manner that is relevant to kids. Reaching out to an age-group of 2-14, the four channels cater to age-specific entertainment needs of kids across various languages.

“With the success of the Star Value pack, we are delighted to offer a special Disney kids pack for our younger audiences. The kids’ network has consistently been offering stories and characters that the kids love and parents trust. With the growing need to address their entertainment requirements in an environment that is considered safe, we hope our audiences continue to choose us as their preferred partner and with this pack, bring the magic of Disney into the lives of their kids,” said a spokesperson from Star India.

The campaign is conceptualized by the in-house creative team. The TVC was launched across the Disney India social media platforms and has been garnering a phenomenal response across audiences. The sentiments have been largely positive with audiences acknowledging the relevance of the message in their lives.

Star India has priced the Disney Kids Pack at INR 10 and the channels are also available on à la carte basis.

July 18, 2019
Hrithik Roshan gives a message to children through Little Singham

MUMBAI: Famous toon character Little Singham, who has inspired millions of children across the country with his deeds of bravery received a lesson of Mathematics from superstar Hrithik Roshan. This was superstar Hrithik Roshan’s way of giving a message to children nationally. Discovery Kids is currently running a promo featuring the ‘Super 30’ megastar sharing wisdom with Little Singham.

Speaking on the occasion, Hrithik Roshan, said, “I love how Little Singham aims to impart strong values of bravery, nationalism in the children. I hope through Little Singham, children across the country will get the message that education is important and cannot be taken lightly. Education and knowledge truly empower you to go out there and achieve your dreams.”

Reliance Animation & Rohit Shetty Picturez’s Little Singham, launched in collaboration with Discovery Kids, which has become nations favorite toon character in a short span of time. Little Singham is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids making it the fastest growing channel in the kids genre last year. Little Singham Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering more than 10 million downloads.

July 17, 2019
Sony YAY!’s Honey-Bunny movies ‘Crazy Crazy Chase & Haunted House’ hit PVR screens near you

MUMBAI: The camaraderie, chemistry and comedy of errors, that take place between the quirky duo of Honey-Bunny from Sony YAY!, is loved and adored by kids across the country! That same jodi is now set to go larger than television and give fans an experience to remember as theyare now set to bring all the madness on the big screen. A fun-filled outing for the entire family awaits as Sony YAY! exclusively associates with the leading theatre chain PVR Cinemas for the theatrical release of ‘Honey-Bunny in a Crazy Crazy Chase and Haunted House’on 28th June 2019.

The movies will be released at PVR theatres across Mumbai, Delhi, Chandigarh, Kolkata, Bengaluru, Hyderabad, Chennai, Indore, Pune, Ahmedabad, Vadodara and Surat. With Sony YAY! teaming up with PVR to double the fun, fans are in for a fabulous movie-viewing experience of their favorite YAY! toons.

The young viewers will surely be at the edge of their seats in theatres as Sony YAY! once again endeavors to give fans a one of a kind experience. The movie starts with Honey-Bunny setting out on a vacation that takes a hilarious wrong turn! Our favorite duo are supposed to head to Kanyakumari, but a series of unfortunate events see them following a look-alike of their owner Ms. Katkar ending up in the sandy beaches of Goa. Just when they start to enjoy the beach vibe, the comedy of errors begins! What follows is a hilarious chase between two burglars and the toons which ends with the real Ms. Katkar coming to their rescue and putting the burglars behind bars.

The fun doesn’t end there, as what follows is high on thrills and chills as the Jholmaal pair, try to get the better of a number of villains in a scary mansion. And that’s not all. If you thought all ghosts were scary, think again, as the movie features a friendly ghost named Mini. But unlike most other stories, this one is a light-hearted take on ghosts that is bound to leave kids laughing their wits out.

To top it all, young fans are also in for Sony YAY!’s exclusive goodies and treats as the hilarious duo, Honey-Bunny, will also join them to shake a leg and make memories. The idea is to transform the theatres in to a YAY-zone as kids have a YAY!-tastic weekend.

So, book your tickets at PVR Cinemas now and get ready to joinHoney-Bunny’s adventures in a Crazy Crazy Chase and Haunted House!

June 27, 2019

KickO unites music legends on World Music Day to bring music closer to children

MUMBAI: Research says that music helps release the “happy chemical” in human body, infact we are programmed to be happier when we listen to music. And on the occasion of this World Music Day, destination of unlimited happiness, Sony YAY! Is all set to celebrate the magical gift of music and spread unlimited smiles amongst its young fans.

On the day when the world celebrates music, Sony YAY! aims to ensure that children from different walks of life strengthen their musical connect and not miss out on this magical form of art. A unique initiative kick-started by the channel, witnessed KickO, the superhero from Suncity bringing together legends such as A.R Rahman, Badshah, Sonu Nigam, Shaan and many more. The music maestros extended their support to the movement by gifting autographed musical instruments from their prized collections to children from an NGO, helping them come closer to the opportunity of exploring their passion in music.

The initiative saw globally acclaimed artists and role models for children providing signed instruments, to introduce them to the joys of music. Right from Grammy and Academy Award-winning musician, A.R. Rahman’s keytar, to singer Sonu Nigam’s tabla set, and singer Amaal Malik’s ukulele, the movement struck the right chord among the YAY-fans. The enthusiasm and the willingness shown by the artists to be a part of this wonderful community initiative was heartening. The response it generated over the last year and the impact it had in benefitting scores of kids from different walks of life to learn music and realize their dream, has definitely attracted more like-minded celebrities pledging their support to the cause. Almost all of them shook a leg with KickO, posed for pictures and shared their thoughts on World Music Day. They echoed the channel’s sentiments on the importance of music and how it truly transcends and unites everyone. Through this collaboration, the kid’s entertainment channel aims to help children and add another ray of sunshine in their lives.

The complete list of the signed musical instruments is as follows:

Artist	Instrument
A.R. Rahman	Keytar
Sonu Nigam	Tabla set
Shaan	Guitar
Badshah	Ukelele
Sunidhi Chauhan	Violin
Amaal Malik	Ukelele
PalakMuchhal	Djembe
Arko Mukherjee	Tambourine
RJ Meha Kapoor – 104.8 Ishq	Guitar

Comments:

Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!

“Music is something that instantly gives a happy vibe to everyone. The face of a kid lights up once music starts playing. At Sony YAY! we constantly invest ourselves in making the channel the destination of unlimited happiness and this is exactly the reason we started this initiative. Through our World Music Day initiative, we aim to bring music closer to the lives of the kids. We are overwhelmed by the response garnered by the initiative especially from esteemed artists who pledged their support to this movement. By donating the personally signed instruments, we wish to assist kids in their musical journey. We’d like to thank everyone for their support”

June 24, 2019