ITV

Category: Kids

  • Cosmos Maya’s glocalisation plan for animation in India

    Cosmos Maya’s glocalisation plan for animation in India

    MUMBAI: Cosmos Maya, a Singapore and India-based animation company, has revealed its plan to explore the concept of glocalisation. It believes there is a need for glocalisation to pave the way for new ideas, concepts and different styles of storytelling. The company is all set to experiment with four international co-owned IPs in the Indian market. It has already launched Atchoo in the name of Jaadu ki Cheenk on Amazon Prime Video and the other three – OPS will be launched by the name My Bhoot Friend, Leo Da Vinci will be launched as Aryan and Berry Bees as Dabanng Girls by end of this financial year.

    Cosmos Maya SVP revenue and corporate strategy Devdatta Potnis, in an interaction with Indiatelevision.com, spoke on the need for glocalisation. He said," We need glocalisation because we are so ingrained in our own style of storytelling. The kind of content that we have been consuming is the same. With the concept of glocalisation we will have new and different ideas coming in."

    Stating an example of Doraemon, which is a Japanese show on an American network and one of the popular shows in India, Potnis said, "The show is a classic example of glocalisation. It is one of the anchor shows of one of the biggest networks mainly because of tdevhe way it has been localised. So glocalisation is there by necessity. We are open to looking at these but we will try and present them in a different way.”

    He further informed, "We have four IPs and as the international market will open up, which I hope will in 2020, we will be on the verge of signing contracts." Out of the four international co-owned IPs one of them is out on Amazon- Atchoo is the English name and in Hindi it is Jaadu ki Cheenk. The other shows are in production."Today we have a bank of 104 half hours of international co-productions and it will be ready by the end of this financial year. There is going to be a slight change by the time, whether it is for a commercial reason or overall from an industry standpoint. We are going to be ready with shows," he said.

    Potnis believes that there is lot to learn from not only the western market but from the market in the east also. He shared his views on exploring the opportunities in China. He said, "If we look at the east, my current focus area is China; we have recently been interacting with a couple of Chinese companies. That market is so evolved and has quality offering for the domestic market."

    Giving an insight into the domestic front, Potnis said, "The beauty of this industry is that a lot of us cannot predict what is coming next.  Something becomes a success and then we try to reverse engineer saying this is what we want. It is upon us, the creative studio, to bring in such novelty and make it reach to such a destination that it is familiarity with novelty. It should be familiar as you want to sample it for that reason and it should be novel to prick your interest."

    Understanding the market trend, Cosmos Maya set up its 2D division after the 3D one to cater to the demand in the domestic market. "Generally that’s not how it works. Sometime back in 2014, our first 2D show went on air, which is Kisna with Discovery Kids and now we see a shift that there is so much demand for 2D. In fact, next year there is like a massive line-up of 2D shows,” he explained.

    He further said, "Initially when I go back to 2012- there was a demand from the pay-TV broadcasters that started out and the demand has been growing consistently. Of course, not everything can be continuously on an exponential growth track and yet have a CAGR which is very fancy. But then that would kind of taper when we had OTT come in 2-3 years ago. It’s still growing effectively as a quantum growth. When that demand has kind of tapered, our own OTT platform has grown. YouTube is doing really well for us; we have been looking at diversifying into other platforms. Every time there has been a growth trajectory, the level goes up automatically. We are foraying into the licensing and merchandising space as well, which will now be the next one. I think something or the other will keep coming in."

    While speaking on the opportunities, Potnis opined that there is a need to take something from India to the global market. He added that licensing & merchandising is another opportunity as is WowKidz. The company will also launch another IP called Bapu on 2 October. It had made an announcement in January that the show will be out on the 150th anniversary of Gandhiji.

  • Kids content should not be excessively kiddy

    Kids content should not be excessively kiddy

    MUMBAI: Kids animation content should be more inclusive to make a bigger impact, insisted a panel, speaking on “Creating an Impact for Kids Audience”, at the recently concluded KAM Summit by AnimationXpress.com. The panellists noted that content created for kids should not be ‘so kiddy’ that it doesn’t appeal to the people they are watching it with.

    The panel aimed to highlight ground rules for creating marketing content targeted and kids and included Wavemaker managing partner Monaz Todywalla, Omnicom Media Group AVP-PhD media Asmita Reelkar, and GREY Group India head of strategy and national planning director Arun Raman. The session was moderated by Sony YAY! VP – marketing and OAP Sujoy RoyBardhan.

    Reelkar mentioned that parents play a key role in monitoring the content that kids are watching and are also making most of the purchasing choices for them, so it is pertinent that a brand can persuade the parents too.

    Citing some interesting examples, Raman said, “There are no massive kids’ brands in India. I can think of Gini & Jony, which is one of the largest brands in the space, but no one is buying from them. People buy from brands like H&M Kids and Zara Kids.”

    He pointed out that there has been a behavioural and cultural shift in the Indian audience. “There are many kid-centric brands like ‘Naughty Boy’ from Bata, which are not as popular now. They now have something called ‘Ambassador Collection’. I am hearing Britannia and Parle are putting ‘Chota Bheem’ on their packages but it doesn’t mean that they are creating separate kids brands. In fact, it is making a brand meant for adults relevant to kids.”

    The panellists also pointed out that kids today are smarter and know facts. They can read through if a brand is trying to lie to them and that’s why it is important for brands to maintain highest standards of advocacy while creating communications for them.

    Another important point shared was that the brands should now be focussing on multi-screen advertising as the kids of today are digital natives.

    Todywalla said, “More and more creators, marketers, and brand custodians are realising that it has become a multi-touch world. But brands are still relying mostly on TV to interact with kids. Maybe they do some sprinkling of digital or a few events. But the landscape is changing dramatically. Kids are probably bypassing the whole TV phase and going directly to digital. Brands are agencies are still grappling with that area.”

    They unanimously agreed on the point that content is going to play a key role in taking brands through this phase of change.

  • Ad revenue, quality storyboard artists and co-productions are focus areas for animation industry

    Ad revenue, quality storyboard artists and co-productions are focus areas for animation industry

    MUMBAI: The animation industry is growing at 30 to 35 per cent but there are many challenges that this sector is facing from upgradation of hardware or software to revenue generation. According to experts, the industry has many opportunities on kids channels, OTT platforms and YouTube and to explore but it needs more successful studios, young talent and advertisers’ attention in the kids genre.

    In a panel discussion 'Animation 2020' at KAM Summit organised by Animation Xpress on 30 August 2019, experts discussed on what this industry holds in 2020. The panel discussion was moderated by FICCI chairman animation and gaming Ashish Kulkarni and panellists were Green Gold Animation founder and CEO Rajiv Chilaka, Sony Yay! programming head Ronojay Chakraborty, DQ Entertainment COO Manoj Mishra, Viacom 18 programming head Anu Sikka, Big Animation COO Tejonidhi Bhandare, and Cosmos Maya SVP revenue and corporate strategy Devdatta Potnis.

    Chakraborty said, "Animation as an industry is growing at a healthy pace. 35 per cent of the growth has come from the industry's producers and domestic broadcasters. As a channel, we started with 100 hours of content. In 2020 more hours will be added.  The producer depends on the broadcasters for financing and broadcasters look at the advertisers for finance, so the monetisation aspect needs to be looked into. Advertisers have to take notice of this category. We are one fourth the size of entire GEC category but in terms of revenue, we are one-tenth. Once the monetary aspect improves more and different varieties of programmes will be commissioned it will help the industry.”

    Mishra shared his view on monetisation of content in the international market. He said, "In terms of animation, the US market is evolving and creating great shows. The animation industry in Europe is not growing at the rate at which it should have. From a studio perspective in 2020, we see that demand is there and it is a stable market at this moment. IP monetisation and creating IP for a global market play an important role from our studio perspective."

    Chilaka wants to see more successful studios and young talent coming in this industry in 2020. He said, "As a studio, we have been here for the last 18 years and we realise the challenges faced by animation studios like upgradation of hardware and software from time to time bases. But for the growth of the industry, it's very important to have more successful studios. We also have the advantage of reaching out to the Indian diaspora across the world."

    Potnis said that India is growing on all fronts, especially digital “We finalised nine new shows in the domestic market and few months back we signed three European co-productions. We also have a YouTube platform called Wow Kids which has 27 million subscribers. May be by 2022 we may also create an original for that platform in addition to working with broadcasters and OTT players," he mentioned.

    Bhandare noted that ‘Animation 2020’ is not a vision but a start for the animation industry as there are lots of things that are opening up. “We need to focus more on talent and ways to build up talent. We need to create awareness about animation being age-agnostic and not only for kids. But we are not creating that kind of content yet. Our focus should be on creating great content,” he added.

    Kulkarni also asked whether 2020 will see good storyboard artists. To which Mishra replied, "This is the area where we are looking at very strongly as far as our curriculum is concerned. We are trying to get storyboard artists from international markets to provide training. At the same time, some kind of exposure in creating the curriculum is important and while giving them the opportunity, we have to trust our artists too. We as an organisation also have got our interest and trust more on the talent outside India and then we move to talent in India, that's something which we need to change."

    "There is a need for language training to fill the gap between the scriptwriter and storyboard artist for better transforming from the script to animation," commented Bhandare.

    Kulkarni also touched upon the topic of co-production in the animation industry. He commented, "We are in a process of redefining and changing the definition of audiovisual co-production treaty but India was never a very active partner in co-production. We would really like to see India on the map of co-production."

    Potnis shared his view on the same, "There is a feature project that we are working on. A couple of days ago I had conversations with studios in Ireland, Canada and Australia to compile the sort of support they get in term of subsidiaries. It is to the tune of 30 to 40 per cent of their budget and we stand nowhere in that sense. But now the government is also interested in this sector a little bit more. One thing that co-production helps do is to scale up on the quality front."

    All said and done, the advertising revenue flow into animation just isn’t there. Sikka said, "Animation will continue to progress and we will continue to cater to the audience of 7 to 14 years. We will do something in pre-school segment when the advertisers start recognising the potential of pre-school content in the audience. Today a generation has grown on animation for whom animation is no longer a taboo. The scope for family animation should also be explored."

  • This Teacher’s day Sony YAY! celebrates with their ongoing annual property, Heroes Behind the Heroes

    This Teacher’s day Sony YAY! celebrates with their ongoing annual property, Heroes Behind the Heroes

    MUMBAI: Real heroes don’t always wear capes; they also teach, mentor and help individuals realize their best potential. Dedicating countless hours to us with their knowledge and insight, it is teachers, who with their blood, sweat and love, become of one of the biggest superheroes in our lives. While we look up to a host of successful icons across various fields, it is their teachers who are instrumental in propelling them to success. This year, on the occasion of Teacher's Day, Sony YAY! celebrates these real heroes through a unique initiative Heroes Behind The Heroes.

    India has always been a country that has placed its teachers on a pedestal. Taking forward the annual celebrations of Teachers Day, Sony YAY’s  Heroes Behind the Heroes campaign recognizes and celebrates those mentors/gurus who have not only groomed world-class individuals across various fields, but also continue to encourage budding talent. Sony YAY! aims to strengthen the bond kids’ have for their teachers, mentors and guides.

    Building on the unprecedented support for the last two years, which brought a host of teachers and students under one roof, the third edition of Heroes Behind the Heroes continues with the promise to recognize and felicitate the nation’s eminent mentors. The past editions of Heroes Behind The Heroes witnessed stalwarts such as Sania Mirza, Terence Lewis, Subhash Ghai, Kailash Satyarthi, Ustad Amjad Ali Khan and many more being recognized for their efforts.

    In the current edition, Sony YAY! acknowledged inspirational personalities such as:

    Vivian Fernandes, better known as DIVINE, an Indian rapper who brought upon a new wave of rap and hip-hop right from the streets of Mumbai. A genre that was unheard of, DIVINE was the face behind redefining India's underground rap movement.In his bid to take the rap genre to greater heights and give rise to new superstars, DIVINE, through his label, Gully Gang Entertainment, now manages and unearths desi hip-hop talent by churning out content round the clock.

    With more than a decade of experience in the Indian film industry, Remo D’Souza, is not only credited for his success today as a film director, but for his sheer passion for dance. The ace choreographer has taken his expertise forward through mentoring and training dancers at his esteemed Remo's Dance Institute. Having made a telling contribution to Indian cinema, his students specialize in various genres such as Freestyle, Break Dance, Hip Hop, Jazz, Contemporary, Waltz, Salsa & Bollywood style and continue to perform and dazzle across a host of award shows and other esteemed events in the country and worldwide.

    Director Mahesh Bhatt, is well known for his distinctive work in Hindi cinema. The Indian film-maker is regarded highly not only in the Indian film fraternity but also globally. Having mentored and trained several successful Bollywood actors, he is credited for some of the finest work in the film industry.

    The Heroes Behind the Heroes campaign also celebrated those gurus who have not just produced cricket icons that represent the country, but have also made grass-root cricket in Mumbai prosper immensely through their academies. Dinesh Lad, is a renowned name across cricketing circles. Dinesh is credited for nurturing and honing the talent of the country’s current Vice Captain, Rohit Sharma and his own son Siddesh Lad. Not only that, he has been mentoring and grooming talent at the Swami Vivekananda International School.

    A product of the Mumbai grounds himself, Mr. Dilip Vengsarkar today presides over three academies in the city. The channel celebrated his contribution to not only Indian cricket but also coaching and mentoring famed cricketers, Ajit Agarkar and Ramesh Powar. Under his guidance, budding cricketers of today have honed their cricketing skills towards reaching their dream of representing India.

    Not just cricket, Badminton too continues to win laurels for the country with its shuttlers dominating on the world stage. One of the most inspiring figures in producing the new badminton stars of tomorrow has been Mr. Pullela Gopichand. Mr. Gopichand has taken the likes of Saina Nehwal and PV Sindhu under his wing and trained them to perfection. In addition to these two superstars, the 2009 Dronacharya Awardee grooms youngsters at the Gopichand Badminton Academy in Hyderabad. A badminton player himself, he has a watchful eye over India's badminton contingent as the National Coach.

    The initiative also celebrated and felicitated heroes from other walks of life, one of them being Afroz Shah, the man behind the largest beach clean-cup drive in the city. In October 2015, this Mumbai-based lawyer spearheaded the drive that saw the 2.5-km long stretch at Versova beach being entirely transformed over three years ago. The Versova Beach clean-up every Sunday was one of the largest citizen initiatives that the world has witnessed. His efforts were even recognized by the United Nations, which awarded him with the Champions of the Earth award in 2016.

    Another face for change that was recognized through the initiative was Ria Sharma, the founder of the NGO, Make Love Not Scars (MLNS). MLNS has since 2014 rehabilitated over sixty acid-attack survivors. Their campaign #EndAcidSale won a Gold Cannes Lion in film in 2016. Over the years, her NGO, which works to raise funds for acid attack survivors in India, has helped rehabilitate many survivors medically, legally, financially, psychologically, as well as educationally.

    Adding a layer of fun to the heartfelt initiative with these heroes were Sony YAY!’s iconic duo of Honey and Bunny. The pair known for their light-hearted banter and teaching kids something or the other through their camaraderie, celebrated these heroes. It was an enjoyable experience for the icons as the feline duo visited them personally to felicitate them.

    Through the campaign, the channel aims at celebrating and recognizing these iconic personalities who continue to chase excellence and produce new champions of tomorrow. Celebrating these gurus who have shaped today’s heroes, for their heartfelt and selfless contribution during their formative years, is what Heroes Behind the Heroes stands for!

  • It’s bear hug time as Cartoon Network’s We bare bears visit india

    It’s bear hug time as Cartoon Network’s We bare bears visit india

    MUMBAI: Make way for big-bear hugs as Grizzly, Panda, and Ice Bear, come to India! Cartoon Network’s We Bare Bears’ 2019 awareness and fan-engagement campaign ‘We’ll be There’ is all set to enter the Indian market after a successful run across Asia Pacific region.

    Created by Daniel Chong, We Bare Bears follows the lovable three bear brothers – Grizzly, Panda and Ice Bear, in their ongoing attempt to fit into human society, how they always get into mishaps, but they make new friends along the way.

    Taking its name from the lyrics from the show’s theme song, ‘We’ll Be There’ will include a host of events ranging from mall activations, social media influencer engagement, meet-and-greets with character mascots in key locations across India. The three bears will spread good vibes and paw-sitivity with bear hugs at malls such as Select City Walk in New Delhi, Phoenix Mall in Bangalore and Infinity Mall in Malad, Mumbai, starting September 2019.

    “Cartoon Network is officially welcoming the bears to India. Grizzly, Panda and Ice Bear never fail to put smiles on faces wherever they go – and fans in India are going to love them,” said Vikram Sharma, Vice President of Cartoon Network Enterprises, Asia Pacific. “This is a really important franchise for us and we are working on many unique associations and collaborations for merchandising and brand partnerships. We’re sure that they will resonate with our legions of bear fans here, just as they have done in many other countries around Asia Pacific.”

    One of the most popular Cartoon Network shows, We Bare Bears’ success has paved the way to several merchandise and licensing deals. A wide range of merchandise is now available to fans at Miniso stores across India, The Souled Store for fashion apparel and accessories , Tee Story for apparel as well, Clovia for Lounge and nightwear, Balenzia for socks and My Baby Excel for WBB Plush Toys, that are retailed out of Hamleys, Max Retail, Toys R Us, Landmark Stores, Shoppers Stop and online platforms such Flipkart, Amazon and Firstcry.com

    In addition to Cartoon Network, audiences can watch the series on Amazon Prime  and Voot. They can also vote for which country in Asia they want the bears to visit next through the “We’ll Be There” microsite. Socially, new emoticons, stickers and local digital channels for the Bears are being added all the time. Passionate fans in India can also join the Facebook community page and watch the We Bare Bears videos on Cartoon Network India website and on YouTube channel in Hindi to know what the bears are up to.

  • Sony Yay focuses on building existing characters, brand integration

    Sony Yay focuses on building existing characters, brand integration

    MUMBAI: Sony Yay is focussing its energy in consolidating programming and content within four characters in its shows Honey Bunny ka Jholmaal, Guru Aur Bhole, Kicko & Super Speedo and Paap-O-Meter. The channel, which owns 100 per cent of IPs of the characters, revealed that it will not be launching any new shows or characters rather it would build on the existing shows and characters.

    In a fireside chat with Indiantelevision.com co-founder, CEO, editor-in-chief Anil Wanvari, Sony Yay business head Leena Lele Dutta said that the channel came up with six shows along the way and two of them didn’t do well. So the channel is focusing on consolidating the programming and content within four characters. It will root for Honey Bunny ka Jholmaal to lead the pack.

    “From the programming standpoint, we were very clear from the beginning that we are not going to get into dubbing of international content. So we started working a year in advance on the creation of our characters. We were very clear that we will own 100 per cent of the IPs of the characters because of the monetisation value 10-15 years down the line. With those tent-poles in mind, we develop and drive our content strategy of being completely original, extremely indigenous in term of the languages that we would dub the channel and go into the masses,” said Dutta.

    In a conversation with Wanvari, Dutta also spoke on the challenges and advantages of being a late entrant in the segment.

    She said, “We may be the last entrant but we look at it as turning it around into an opportunity. There are channels that have been launched 12 years before or seven years before but we look at the gestation between the last-launched and us and we identified the need gaps which we thought could be the core of our channel. We use those gaps as the opportunity to stream the DNA of our brand. We have been fortunate that kids have accepted us in such a short time. The acceptance of our brand and characters is overwhelming.”

    She further said, “There have been many characters that have been entrenched in kids' minds and that was the biggest challenge – how do we displace those characters from their mind and make space for our own. Another challenge was – how do we do something really distractive to get ourselves noticed. We look at the challenges and turned that into an opportunity.”

    On challenges, she explained, “There was a point in time where the distribution landscape was completely different. Seeding the channel was extremely critical to gain the reach; acceptance and sampling were the challenges. Another challenge that we went through in a most structured manner was the rebranding of Animax from Sony’s table. So it was easier to rebrand a channel as against launching a brand new channel which did not have any distribution footprint available in the market.”

    Lele claims that advertising revenue in the past year has been healthy. “The growth for us has been healthy and always been in double digits quarter on quarter. Brands also come to our channel and that helps them to realise that within our secondary TG our channel performs better than the rest of the competitor channels. Even if they are targeting the mother it’s a good enough platform that it is fairing reasonably well,” she said.

    The channel is in the process of getting into the devising of large scale brand integration including associating with brand ambassadors as a part of the show.

    Wanvari also inquired about the stage where brands want to come in – existing content or new IPs. Dutta replied, “It’s a mix of both. We look at it from the stage where they want to come in. We are extremely brand-friendly. We have got into a lot of on-air properties with brands on campaign to campaign basis. If there is a brand that is targeting kids and they know that the brand ambassador is hugely popular in their TG, then the best route for them would be to look at 365-day association rather than 90-day association.”

  • AUM Animation Studios, Puppetica, SPN India win big at 1st ANN Awards

    AUM Animation Studios, Puppetica, SPN India win big at 1st ANN Awards

    MUMBAI: The first edition of AnimationXpress.com's ANN Awards saw a gala night in Mumbai on Friday, 30 August. The most creative works from the Indian animation industry were rewarded in the presence of media veterans and top names from the broadcasting, advertising, and marketing world.

    The top winner of the night was AUM Animation Studios, which won five trophies for its show Andy Pirki, in categories–Best 3D animated series, Best Director of an animated TV series, Best Editing in an animated series, Best Music Composer, and Best Character Animation.

    India’s biggest crowd-funded and the world’s first Sanskrit animation film Punyakoti, by Puppetica Media, bagged four prestigious awards including Best Animation Digital Film, Best Character Design, Best Screenplay, and Best Voice Over Artist (Revathi).

    Sony Pictures Network also won four grand awards, including best Digital Shorts (Lapet Te Raho), Best Channel Packaging (YAY! = Playful), Best Brand Collaboration with Animated Character (Sony YAY! with PVR), and Best Broadcasters Campaign (Go Kicko Campaign).

    Other top winners included Cosmos Maya, which also won the ‘Animation Studio of the Year’ award, Annu Sikka, who won the ‘Animation Personality of the Year’ Award, and Ram Mohan who was honoured with the ‘Lifetime Achievement Award’.

    Here’s the complete list of the winners:

    Category

    Sub- Category

    Company name

    Entry name

    Programming

    Best Channel Packaging

    Sony Pictures Networks Pvt Ltd

    YAY! = Playful

     

     

     

     

    Programming

    Best preschool show

    Green Gold Animation Pvt Ltd 

    MIGHTY LITTLE BHEEM – SPICY SURPRISE

     

     

     

     

    Programming

    Best Promo

    Discovery Communications India

    Little Singham Chala London

     

     

     

     

    Programming

    Best 2D animated series

    Discovery Communications India

    Little Singham

     

     

     

     

    Programming

    Best 3D animated series

    AUM Animation Studios Pvt Ltd 

    ANDY PIRKI

    Programming

    Best 3D animated series

    Cosmos-Maya

    Motu Patlu

     

     

     

     

    Programming

    Best Animation Digital Film

    Puppetica Media Pvt Ltd

    Punyakoti

     

     

     

     

    Programming

    Best Animation Digital Series

    Green Gold Animation

    Kalari Kids- When Warriors Unite

     

     

     

     

    Programming

    Best Animation Film

    Paperboat Design studios

    Goopi Gawaiyaa Bagha Bajaiyaa (GGBB)

     

     

     

     

    Programming

    Best Animation Short Film

    Sagar Funde

    Kite : a short film

     

     

     

     

    Programming

    Best Digital Channel

    Toonz Animation India Pvt Ltd

    Chotoonz

     

     

     

     

    Programming

    Special Animation Programming (Non GEC)

    TV Today Network

    So Shayari

     

     

     

     

    Category

    Sub- Category

    Company name

    Entry name

    Technical Awards

    Best Character Animation

    Cosmos-Maya

    Tik Tak Tail

     

     

     

     

    Technical Awards

    Best Character Design

    Puppetica Media Pvt Ltd

    Punyakoti

     

     

     

     

    Technical Awards

    Best Director of an animated TV series

    AUM Animation Studios Pvt Ltd 

    ANDY PIRKI

     

     

     

     

    Technical Awards

    Best Editing in an animated series

    AUM Animation Studios Pvt LTD.

    ANDY PIRKI

     

     

     

     

    Technical Awards

    Best Music Composer

    AUM Animation Studios Pvt LTD.

    ANDY PIRKI

     

     

     

     

    Technical Awards

    Best Screenplay

    Puppetica Media Pvt Ltd

    Punyakoti

     

     

     

     

    Technical Awards

    Best Special Effects

    Ventana Studios Pvt Ltd

    Radha Krishna Vyomasura Promo

     

     

     

     

    Technical Awards

    Best Title Song

    Viacom 18 Media Pvt Ltd (Nickelodeon)

    Rudra – Title Song

     

     

     

     

    Technical Awards

    Best Title Design

    Plexus

    Smoke (Web series)

     

     

     

     

    Technical Awards

    Best Voice Over Artist

    Puppetica Media Pvt Ltd

    Punyakoti

     

     

     

     

    Category

    Sub- Category

     

    Entry name

    Personalities

    Best Indie Studio

    Tavrohi Animations Pvt Ltd 

    TAVROHI ANIMATION

     

     

     

     

    Personalities

    Animation Studio of the year

    Cosmos Maya

     

     

     

     

     

    Personalities

    Animation Personality of the year

    Annu Sikka

     

     

     

     

     

    Personalities

    Contribution to Indian Animation

    Ketan Mohan

     

     

     

     

     

    Personalities

    Lifetime Achievement Award

    Ram Mohan

     

     

     

     

     

    Category

    Sub- Category

    Company name

    Entry name

    MAM

    Best Animated Brand Film

    Paperboat

    Cadbury 5 Star – Frog Film

    MAM

    Best Digital Campaign for an Animated Series

    Gamitronics

    Kung Fu Dhamaka: The Game

    MAM

    Best Experiential marketing

    Discovery Communications India

    Little Singham Squad – School Contact Program 2018

    MAM

    Best Brand Collaboration with Animated Character

    Sony Pictures Networks Pvt Ltd

    Sony YAY! with PVR

    MAM

    Best Broadcasters Campaign

    Sony Pictures Networks Pvt Ltd

    Go Kicko Campaign

     

     

     

     

     

     

     

     

    Category

    Sub- Category

    Company name

    Entry name

    L&M Categories

    Best licensed and merchandised character

    Green Gold Animation Pvt Ltd 

    Chhota Bheem Action Plush

    L&M Categories

    Best merchandised & licensed series

    DQ Entertainment International

    The Jungle Book

     

     

     

     

     

     

     

     

    Category

    Sub- Category

     

    Entry name

    Student Awards

    Best student 2D film

    IDC School of design

    Candra-Sassa (Moon Rabbit)

     

     

     

     

    Student Awards

    Best Student 3D film

    Supinfocom Rubika

    The Last Stand – A War Film

     

     

     

     

     

     

     

     

    Editors Choice

     

     

     

    Programming

    Best Animation Short Film

    Viacom18 Media Pvt Ltd (Nickelodeon)

    Daaduji – Sone se pehle brush karna

    Technical

    Best Character Animation

    AUM Animation Studios Pvt LTD.

    ANDY PIRKI

     

    Best Regional Show

    Sun TV Network

    Bommiyum Thirukkuralum

     

    Outstanding Work Globally

    Technicolor India Pvt Ltd 

     

     

    Outstanding Work Globally

    Philm CGI Pvt Ltd 

     

     

    Digital Shorts

    Sony Pictures Network India Pvt Ltd

    Lapet Te Raho

     

     

     

     

    Special Mention

    Certificate only

     

     

    Programming

    Best preschool show

    Philm CGI Pvt Ltd 

    The Fox & Badger Family

    Programming

    Best Animation Short Film

    Crazy Cub Animation Studio Pvt Ltd

    Gullak

    Programming

    Best 3D Animated Series

    Tavrohi

    SILLY POINT

     

  • Cartoon Network and POGO collaborate with Sucheta Pal for a fun Zumba® Session with School kids in Mumbai

    Cartoon Network and POGO collaborate with Sucheta Pal for a fun Zumba® Session with School kids in Mumbai

    MUMBAI: For the 14th edition of the annual School Contact Programme (SCP), India’s favourite kids’ channels, Cartoon Network and POGO collaborated with Sucheta Pal, Ambassador, Zumba® Fitness to engage with school kids at Holy Name High School, Colaba in Mumbai.

    Sucheta Pal and Ben 10 brought together the magic of Zumba® Kids at Cartoon Network’s SCP with ‘Be Fit’ as the focus this year. The fitness session helped kids understand the importance of physical activities in their daily lives, in Cartoon Network style. On the other hand, Sucheta with her friend superhero from Dholakpur Bheem highlighted the significance of friendship as the duo came together for another fun Zumba® Kids session to promote POGO’s SCP theme ‘Friends Forever’. Students were overjoyed to see their favourite toons as they danced with them to learn new Zumba techniques to get fit and stay healthy.

    Keeping the fun quotient high, Sucheta Pal created an immersive experience for students, inspired by various dance forms such as hip-hop, salsa, belly dance, bhangra etc.

    “It's an opportunity to encourage the future leaders of our country to live a healthy lifestyle. This is an effort through a fun fitness format of Zumba®️ kids that we wish to start encouraging our little ones at a young age so that they continue to be fit through their teenage years and adult good.” said Sucheta Pal, Ambassador, Zumba®️ Fitness. 

    It was an interactive, exciting and fun-filled afternoon which saw over 500 school kids participating for the event.

  • Sony YAY!’s perfect weekend treat for young fans with its YAY! Fest

    Sony YAY!’s perfect weekend treat for young fans with its YAY! Fest

    MUMBAI: After a fun-filled weekend with their favourite Jholmaal Jodi Honey & Bunny, kids are all set to kick start their week on a positive note. Sony YAY!’s coolest toons visited Noida and gave an enthralling experience by bringing YAY! Fest to their city. The fun-filled Fest took place at Funcity, DLF Mall of India on August 24 and August 25.

    The beloved toon duo met and interacted with young fans and played some fun games. A few lucky winners got the chance to win YAY!-branded goodies. The toons left everyone amazed with their dance moves. It was a treat for the kids as they witnessed their beloved characters Honey and Bunny up-close and had the best time by meeting and dancing with them and taking innumerable selfies. The kids also witnessed magic tricks, played exciting games, went on fun rides and even attended a movie screening making it a super-duper weekend.

    Sony YAY! plans to come up with many more such activities with delightful performances by the toons, photo sessions, games and goodies thus giving kids and families something fun to look forward to.

    So, stay tuned to Sony YAY! and experience the magic that will make you say YAY!

  • Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

    Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

    MUMBAI: Nickelodeon – India’s leading kids entertainment franchise boasts of some of the beloved classic shows in its line-up and one such iconic character is celebrating his 20th birthday. Yes, you heard that right! This year marks the 20th birthday of Nickelodeon’s most renowned and beloved SpongeBob SquarePants, the super cool sponge who has inspired pop culture and been a part of every kids’ life since the 90’s. The channel has planned a year-long celebration to celebrate this Bikini Bottom resident through the goofiest gags, memes, fun activities, birthday specials on television and a lot more all year round.

    Nickelodeon in India kicked off the birthday bash festivities by premiering brand new episodes of the show. The channel Nick HD+ also paid tribute to some of the marquee moments of the show on social media platforms with relatable memes and the campaign hashtag being #BeLikeSpongeBob. Nickelodeon is teaming with online micro-fiction platforms like Terribly Tiny Tales and inviting people to share stories on how SpongeBob has been part of their lives, taking fans down memory lane.

    In another birthday special the SpongeBob 3D movie is set to be re-released in August across PVR Playhouse screens pan India (including Mumbai, Delhi, Noida, Bangalore, Hyderabad, Chennai). The movie screening will provide SpongeBob fans i.e. kids as well as adults with one more reason to celebrate the comic capers and fun escapades of the adorable Sponge.

    Globally the brand Nickelodeon apart from the various collaboration and numerous activities all year round partnered with The Pantone Colour Institute to create official SpongeBob Yellow and Patrick Star Pink colours in commemoration of the 20th Anniversary. Not only this but Kyrie Irving and Nike have joined forces with SpongeBob for a colourful range of shoes, which is available for purchase globally. Besides this, from fashion (Moschino X SpongeBob) to automobiles (Toyota) Nickelodeon has gone all out to celebrate this legendary character’s birthday and we’re just getting started cause this is going to be the #BestYearEver !

    Viacom 18 Head- Hindi and Kids TV Network Nina Elavia Jaipuria commented on the celebrations, “Nickelodeon has always introduced characters that kids have loved and adored. Classic characters like SpongeBob SquarePants are a phenomenon and have entertained kids across generations with his nautical mischief. Driven by nostalgia, the internet’s favourite Sponge has been inspiring many pop culture trends globally, as well as in India. This ever optimistic character sets an example for all fans to #BeLikeSpongeBob. The birthday of this pop culture icon will be celebrated all year long with various interesting birthday specials.”