ITV

Category: Kids

  • First ten episodes of ‘Super V’ grab 150 mn viewership

    First ten episodes of ‘Super V’ grab 150 mn viewership

    MUMBAI: Super V has consistently featured in the top ten shows in the kids’ category – age group 2 to 14 years. Season one of Super V has amassed a whopping 150 million viewers for the first 10 episodes prior to the season finale. After 11 fun-filled episodes, season 1 of ‘Super V’ is primed for a thrilling finale. The teenage superhero prepares for a final face-off with the supervillain Naavar while also keeping India’s hopes of winning the junior World Cup alive. Can Super V save the day one last time?

    'Super V' is an animated series about a 15-year old aspiring cricketer inspired by Indian captain Virat Kohli's teenage years. A 15-year old Virat discovers he has superpowers and assumes the responsibility of fighting the looming threat of the supervillain Naavar, who wants to destroy the world. While overpowering villains, Virat must also deal with issues that an ordinary teenager faces.

    The 12-part series premiered on Virat Kohli's birthday and was broadcast in 70+ countries across 5 continents via the Star network and Hotstar.

    Virat's journey in Super V is inspired by real-life incidents from the cricketer's life. Virat Kohli himself makes an appearance in every episode to underline what he thinks the life-lesson in that episode is. His appearance as a 'sutradhaar' in Super V is aimed at connecting Virat with young viewers across the country and guiding them in their own personal journeys.

    Commissioned in 2017, Super V has been produced as a collaboration between Star India, Cornerstone Animation and Baweja Movies. The series finale will be aired on 26th January 2020, Republic Day at 9 am on Star Plus, Star Sports, Marvel HQ and the Disney Channel as well as being streamed on Hotstar.

  • Sony YAY! announces special Republic Day line-up of Honey Bunny movies

    Sony YAY! announces special Republic Day line-up of Honey Bunny movies

    MUMBAI: Every year, Indian families gather around their television sets to witness the annual Republic Day celebrations. And to double the entertainment quotient for children this time, Sony YAY!, kid’s favourite entertainment channel announces “Housefull Sundays”, with a specially curated movie line-up of its much-loved YAY! toon duo Honey-Bunny. 

    Three special movies titled Honey Bunny as Police Patrol, Honey Bunny The Rockstars and Honey Bunny in Ghost Palace will offer a mixed bag of fun, adventure, mysteries and unlimited masti.

    The fun-tastic Honey Bunny will kickstart the day at 9 AM with the movie, Honey Bunny as Police Patrol where they will save the day against dangerous criminals. The young fans will be taken on a journey filled with hilarious twist of events with – Honey Bunny The Rockstars at 10 AM. In this movie, kids will accompany Honey and Bunny on an adventurous road trip once again. And a horror comedy – Honey Bunny in Ghost Palace will mark an end to the movie marathon at 11 AM, where the lovable jodi go for a hilarious tussle against the royal ghosts of Maharaja Kela Singh and Maharani Kakdi Devi.

  • Event Capital announces the 4th edition of Nickelodeon Windmill Festival

    Event Capital announces the 4th edition of Nickelodeon Windmill Festival

    Mumbai:  The 4th edition of India’s largest festival for kids, Nickelodeon Windmill Festival, an initiative of Event Capital and Tribe Asia, is all set to take place on 22nd and 23rd February, 2020 at JioWorld Garden, BKC in Mumbai. The festival offers a wholesome experience for toddlers, pre-teens and parents. The key objectives of the festival are to give the urban child an outlet to be creative, to gain information and to encourage quality time with family through recreational experiences curated at the festival.

    Nickelodeon Windmill Festival brings to life children’s most loved tales through musical plays, dance shows and never seen before performances.  Patrons present at the festival can also enjoy a specially curated flea market with a wide variety of food and other recreational activities including interaction with their favourite Nickelodeon toons. Various experiential zones like ballet parade, Bungee Park, Trampoline Park, Vertex tunnel and Human Claw and more will be set to entertain everyone.

    An array of over 50+ workshops specially designed to cater to various age groups  on a variety of topics like indoor gardening, beat-boxing, science on wheels, robotics, Lego workshops, stop motion animation, aeronautics, karate and kick-boxing, storytelling, doodle art,  wheel pottery and many more.  With a petting zoo available at the venue kids can interact and play with a variety of animals.

    Speaking on this, Janak Vora, CEO, Event Capital said, “In its previous editions, the festival has witnessed a footfall of over 20,000+ attendees and over 50+ brand associations.  This year, we aim to create a more holistic family ambience with unique range of activities and workshops that would encourage families to get outdoors. Through this festival, we want the child to discover his/her innermost passion and get inspired!”

    Commenting on the upcoming festival, Mahesh Shetty, Head – Network Sales, Viacom18 said, “With Peppa Pig Musical, we forayed into kids live entertainment genre and with Windmill festival we have taken the next big leap. Event Capital has cultivated the festival very well over past few years and we are very excited to collaborate with them and scale up Nickelodeon Windmill Festival. The festival brings alive the concept of quintessential outdoor learning and is backed by widespread activities such as indoor gardening, workshops, aeronautics and more. The Nickelodeon Windmill Festival is a combination of educational and fun activities for the young generation.

    Nickelodean WindMill will take place on 22nd and 23rd February, 2020 at JioWorld Garden, BKC and the tickets can be bought on :  https://bit.ly/2R3lwEw

  • Nick & Sonic adds four new local language feeds

    Nick & Sonic adds four new local language feeds

    MUMBAI:  Nickelodeon the category leader that has remained the undisputed No. 1 over 6 years has added yet another feather in its cap. Nick and Sonic, are now present in 8 languages- Hindi, Gujarati, Bengali, Marathi, Malayalam, Tamil, Telugu and Kannada. This step fortifies Nickelodeon’s category leadership, making Nick and Sonic the only two channels that are available in 8 languages making them the most inclusive kids television channels, entertaining kids across the country- be it north, south, east or west.  

    Enhancing the engagement and viewing experience, all the kids’ favorite shows such as Motu Patlu, Ninja Hattori, Rudra, Golmaal Jr, Shiva amongst many are now available to them in their preferred language.

    The language feeds will provide linguistic simplifications, drive a deeper connect and give viewers and advertisers an opportunity to engage with the brand in a very relatable manner. The market expansion will be amplified locally (Kerala, Maharashtra, Gujarat & Bengal) through micro targeted marquee marketing initiatives that will drive awareness and visibility of Nick and Sonic being available in the respective local languages. TV commercial with the regional flavor on local channels, innovative regional print ads, disruptive on-ground visibility & activations along with key radio stations will amplify this message.

    Viacom18 Hindi Mass Entertainment & Kids TV Network  Nina Elavia Jaipuria said, “We at Nickelodeon have always told stories that have delighted our audiences. Our adorable toons have formed an unbreakable bond with kids. We now bring our winning stories even closer to our fans by delivering them in a language of their choice. In a country like India where there are multiple spoken dialects and regional content consumption is only growing, it gives us great joy in engaging with our viewers in the language that they are most comfortable with.

    The 8 language feed options are now available across leading cable and DTH platforms for both Nick and Sonic.

  • Diplo and Machine Gun Kelly to join the headline squad along with over 90 artists across 6 stages

    Diplo and Machine Gun Kelly to join the headline squad along with over 90 artists across 6 stages

    MUMBAI: One of India’s biggest multi-genre festival, Vh1 Supersonic, is all set to take over Pune from 7th – 9th February 2020.They have just announced the headliners and the full artist line-up and we cannot keep calm!  So get your squad ready for the epic lineup as the festival has announced over 90 international and homegrown artists. Diplo, the Grammy-winning artist who is one of the most dynamic forces in music today has been confirmed as one of the headliners along with American rapper Machine Gun Kelly and the Denver-based artist Illenium. Along with the three headliners, Vh1 Supersonic will offer music lovers an unmissable opportunity to waterslide into the world of the popular rock band Chon;  The Awakenings, this is the 5th year the mighty dutch techno brand ‘Awakenings ’ will be hosting festival’s techno stage; and Divine, one of the most popular rappers and hip-hop artists in India. Another first to perform include Sampa The Great, Gryffin, Speedy J, Divine and Spanish sensation Ilario Alicante. Nestled in the city’s Mahalakshmi Lawns, the 2020 edition will be adorned with 6 alternate stages for insurmountable musical performances. Presented by Budweiser & Powered By American Tourister Vh1 Supersonic has indeed kept its surprise element high for those seeking an escape full of music and adventure.

    Vh1 Supersonic has always been true to its promise of a great on-ground experience. This year it promises bigger and better things. Especially, if you and your gang are looking forward to an epic weekend, then this festival is one helluva party you wouldn’t wanna miss. Sparking millions of emotions, the festival in its new edition will exude edgy décor and motifs accentuating the vibes. Unwind at the Budweiser’s Brew District, a beautifully curated beer garden where you will get to indulge in chef’s specially curated beer infused cuisines. Munch on finger licking haute gastronomies at the Super Flea; also, ladies if you’re planning an all-girls weekend then the women’s only bar by Bumble is the place you and your girls need to head for. Hijack the de-stress tent or ring in the happy hours, Vh1 Supersonic is where the party never stops!  Expanding the musical adventure beyond just the festival, Vh1 Supersonic in association with Miss Malini is also launching “SUPER STREET”, making Vh1 Supersonic a complete fashion and lifestyle festival.

    Speaking about the festival, Mahesh Shetty, Head – Network Sales, Viacom18, said, “Music is an emotion that culturally binds people of our country. Vh1 Supersonic has become a mainstay for festival-goers and with its seventh edition, we wish to take it to the next level and give world-class experiences curated for our patrons. Our strong association with Budweiser, American Tourister including other esteemed partners is what motivates us to come back with some of the most unique and upbeat themes for the musical extravaganza, year on year. We look forward to forging many such partnerships and give our superfans the best that they deserve.”

    Nikhil Chinapa, Festival Curator, said, “Staying ahead of the curve and throwing surprises at our fans every year, Vh1 Supersonic is going a notch higher with the addition of two worldwide sensations, Diplo and the notorious “rap devil” Machine Gun Kelly, to its extravagant headliner lineup at the festival. Diplo’s recent releases include a string of global hits and collaborations with music’s A-listers and Machine Gun Kelly’s new single has smashed past the 100 million streams mark in the blink of an eye! We’re also proud to introduce a K-Pop group for the first time at Vh1Supersonic, opening new doors to new genres and making our Superfamily ever larger and more inclusive. Also joining us for their first ever shows in India are Dutch techno giant Speedy J, and Spanish sensation Ilario Alicante. On mainstage, Zonderling, Gryffin, and Magnificence all make their debut appearances on Indian soil at Vh1Supersonic. It’s a dream lineup and all we need is you to #BeThereBeFree.”

    Satiate your musical palate with the most diverse music and a special line-up of artists coming to India for the first time – Vh1 Supersonic 2020 is the ultimate weekend gateway. Be there, be free and get lost in the wilderness!

    This edition of Vh1 Supersonic 2020 partners with ‘Budweiser’ as Presenting sponsor, ‘American Tourister’ as Powered By sponsor, ‘JBL’ as Sound Partner, ‘Monster’ as Energy Drink Partner, ‘Smirnoff’ as Associate Partner, ‘Crocs’ as Footwear Partner and ‘Bumble’ as Social Networking Partner.

    #Superlineup #Vh1Supersonic2020 #BUDXSupersonic #BeAKing #ATGoesSwagpackin #JBLXSupersonic #MonsterEnergyIndia

    Are you pumped up for Vh1 Supersonic that promises to be packed with crazy music, good food and great energy? We sure you can’t wait for the whole experience!

  • Sony YAY! to host ‘The Giant Wheel Festival’ in Kolkata

    Sony YAY! to host ‘The Giant Wheel Festival’ in Kolkata

    MUMBAI: Sony Yay! – The kid’s entertainment channel is all set to host its first ever funday for the entire family called ‘The Giant Wheel Festival’ (TGWF), which will be held in Kolkata at Nicco Park, Plaza III from 04 January to 05 January 2020. The initiative has been proposed for people to spend some quality time with their families.

    Sony Yay! Has consistently been working to evolve their consumer outreach programs with an intent of being more inclusive with kids and the key stakeholders in their lives. With TGWF, the channel has innovated with a proposition for every member of the family. The first of its kind on-ground initiative – ‘The Giant Wheel Festival’ aims to be the ultimate destination of fun and frolic for the entire family. The festival promises to be a vibrant mix of wide-ranging activities that promise to engage, interact and entice every member of the family.

    The channel, known for its fun mix of characters on its channel, with TGWF promises to bring together all the kids favorites under one roof. The carnival aims to bring the best of experience through adventure, learning and fun zones for a day-cation. The highlight of the festival is specially curated art-workshops for kids which will be hosted by the much-revered Lalon- kid’s favorite art genius. An array of workshops like pottery, science crazy lab and cooking workshops will enable the kids to learn something new. The flea market zone is touted to be the hub for shopping lovers. All the fun planned for the family will be served with Kolkata’s favorite handpicked scrumptious cuisines in the nibble corner.

    The channel has roped in Book My Show as their ticketing partner and the bookings have already started in full swing.

    Sony Pictures Networks India, Kids’ Genre business head Leena Lele Dutta said “Consumers often look out for a perfect opportunity to spend quality time with their families and crave for a one stop family destination. The channel’s endeavour with TGWF is to curate a property to help families create fond memories together and look forward to it year on year. With TGWF, we are taking a huge leap from being the ultimate entertainers for kids to creating an experiential platform that engages the whole family.”

  • Nickelodeon brings fifth edition of Kids Choice Awards 2019 on 20 Dec

    Nickelodeon brings fifth edition of Kids Choice Awards 2019 on 20 Dec

    MUMBAI: Nickelodeon India has announced the fifth edition of the Kids Choice Awards 2019 with Yellow Diamond and Apis being the associate sponsors. A power-packed affair, Kids Choice Awards will be held on 20 December, 2019 in Mumbai.

    The Kids Choice Awards recognizes and honors the best talents in the country by empowering kids to vote for their favorites across various categories. The voting kickstarted on Children’s Day, November 14, across numerous categories including favorite actor, favorite actress, favorite movie, favorite song, favorite mobile game, to name a few. This year, Kids Choice Awards received a stupendous vote of close 5 lakhs! The kids, by voting on the VOOT App and MyJio app, decided who would take home the coveted Nickelodeon Blimp!

    Every year, the one-of-a-kind extravaganza sees the biggest names from Bollywood match steps with the adorable Nicktoons like Motu Patlu, Rudra and Shiva, to name a few. From Deepika Padukone, Ranveer Singh, and Alia Bhatt to Shah Rukh Khan, Sonakshi Sinha, and Kartik Aaryan, the prestigious award show has seen Bollywood’s heartthrobs walking the orange carpet and headlining the landmark kids’ event. 

    Following the legacy of a dazzling show and an entertaining evening, this year will once again see some rocking performances, glamour, and excitement. To be hosted by the actor and comedian Varun Sharma, the main attraction of the evening will be performances by Varun Dhawan, Sara Ali Khan and Bhumi Pednekar. Not to mention the age old honour of the stars getting drenched in the Nickelodeon signature green slime! The star-studded awards night is set to be aired not only on the Nickelodeon franchise, but also on Colors, Rishtey, Colors regional network and Voot.

    Viacom18  hindi mass entertainment & kids TV network Nina Elavia Jaipuria said, “We at Nickelodeon, always believe in empowering children and giving them an opportunity to voice their opinions and choices. With each passing year, we have strengthened the bond with our young audiences and their parents by creating new benchmarks in the kids’ entertainment space. So, once again it’s time to roll out the orange carpet and witness high decibel fun and entertainment at the marquee kids’ event  for the kids, by the kids!”

  • Honey-Bunny double up as the perfect hosts for the first ever YAY! Time Brunch

    Honey-Bunny double up as the perfect hosts for the first ever YAY! Time Brunch

    MUMBAI: The holiday season is just around the corner and no one looks forward to them as much as kids. The season witnesses unprecedented enthusiasm, good cheer and lavish feasts. To take the festive fervor a notch higher, Sony YAY! – the kids entertainment channel from Sony Pictures Networks India, joined hands with Hyatt Regency for a special brunch called, YAY! Time with Honey-Bunny, on 8th December 2019. This first-of-its-kind association witnessed the channel and the luxury hotel coming together to curate a scrumptious brunch comprising of a delectable cuisine inspired by the fan favorite show – Honey Bunny ka Jholmaal. 

    Right from show themed décor to Honey-Bunny hosting the brunch, the experience ensured kids and parents received the YAY! experience throughout the day. The afternoon saw the awesome twosome shaking a leg with kids on the title track of Honey-Bunny ka Jholmaal, clicking innumerable pictures at the YAY-selfie booth and handing out uber-cool YAY! merchandize. The jholmaal pair through their antics ensured that it wasn’t just another regular Sunday brunch, but made sure it was a special one for kids and parents alike. 

    Through such fun-filled, unique andentertaining activities designed to bring the channel closer to the kids, Sony YAY! is going all out to it gives its fans a YAY! time at every possible juncture.

  • The 7th edition of Vh1 Supersonic promises to be a grand affair; introduces Illenium and Chon to India

    The 7th edition of Vh1 Supersonic promises to be a grand affair; introduces Illenium and Chon to India

    MUMBAI: #BeThereBeFree! step up music fanatics and get ready to groove to the pumping beats of India’s biggest multi-genre festival – Vh1 Supersonic 2020.  Known for diverse music, extravagant stages, breakthrough artist line-up, and wholesome festival experience Vh1 Supersonic 2020 returns to its three-days original format and promises to set you free with its theme – The Rabbit Hole. The theme is a place of infinite possibilities, a place that resonates with the beat of Supersonic- #BeThereBeFree. The seventh edition of Budweiser Presents Vh1 Supersonic is all set to ramp-up your senses with ultimate musical experience from 7th – 9th February at Mahalakshmi Lawns, Pune.

    Living up to its legacy of being India’s largest multi-genre festival this edition also brings the prefect blend of Indian and International artists. Taking the festival to its crescendo will be the all-time favourite – American DJ and musician Illenium, rock band Chon, Indian rapper Divine and world’s biggest techno brand Awakenings! While 2017 Electronic Music Awards winner Illenium promises a hot-rodding ride with his perfect mixture of beats and captivating sets; Chon, Divine and Awakenings will get the crowd grooving to their mind-blowing blockbusters. The music fiesta will witness 60+ artists line-up which will let the crowd indulge in the spirit of multi-genre music across 4 stages – EDM, Live, Techno and Reggae with an exhilarating 10000 Lions sound system.

    While your mind is already enroute to Supersonic with the bustling news, we suggest you take a halt as there is more to the salt. Supersonic is known for leaving its attendees in an awe with its matchless wholesome experiences, year-on-year the organizers have successfully led attendees hold on to the ticking clock to appease their want of more. This year will be no different as the masters bring you plethora of ultimate experiences and exultant vibes. Vh1 Supersonic 2020 has in store out-of-the-box experiences with Budweiser’s Brew District, beautifully curated after hours, De-Stress Tents, art showcase, fun filled on-ground activities, gaming zones, finger licking haute cuisines at the Super Flea and much more. To further enhance the experience of attendees, the festival this year is launching “SUPER STREET”, making Vh1 Supersonic a complete fashion and lifestyle festival. SUPER STREET is one of a kind fashion street that will bring boutique designers, fashion bloggers and influencers under one roof infused with some really interesting and edgy décor. This is just the tip of the iceberg for what Vh1Supersonic 2020 has in store for all festivalgoers.

    With a line-up featuring some of the biggest names in music from across the world and country, art showcases, food, fashion & lifestyle, and a variety of interactive experiences on-ground, this very special edition of Vh1 Supersonic is about to be one for the books.

    Speaking about the festival, Mahesh Shetty, Head – Network Sales, Viacom18, said, “Vh1 Supersonic is the ultimate journey for festivalgoers who unite year after year celebrating their love for music. Our stronghold association with Budweiser is what motivates us to come back with some of the most unique and upbeat themes for the musical extravaganza, year on year. Stepping into the seventh season, we hope to live up to the promise of bringing an unforgettable experience and music for the music lovers.”

    Commenting on the festival, Nikhil Chinapa, Festival Curator, said “We’re thrilled to announce we’re back as a 3-day festival in 2020, giving fans an incredible array of music across several genres, spread across an entire weekend in Pune. Vh1 Supersonic continues to be the destination festival of choice for fans who know their music and who also value exhilarating experiences that doesn’t just include curated music & artists, but also jaw-dropping stage and environmental design. Save the date, be there and yes, be free!”.

    Commenting on the announcement, Alexander Lambrecht, Vice President Marketing – South Asia, AB InBev, said “Budweiser is globally known to nurture the culture of music, and our association with Vh1 Supersonic for the fourth consecutive year acts as a testimony to our philosophy. We are truly thrilled to see how the festival has bundled up so many euphoric experiences under one umbrella, one place, for our audiences; Vh1 Supersonic 2020 won’t just be the pilgrimage for music lovers but an ultimate wholesome festival experience where one can immerse, unwind, unleash, celebrate, engage, and BE FREE! With experiential marketing being such an important aspect of connecting with our consumers, Supersonic is one such avenue where one can experience Budweiser in all of its glory. This year the festival will see some power packed performances by two world renowned artists debuting in India i.e. Illenium and Chon along with Awakenings, Divine and 60+ international and national artists. We are elated to elevate the music landscape in India through our association with Vh1 Supersonic.”

    An extraordinary ambience with multi-genre music and impeccable experiences awaits festival goers at Vh1 Supersonic 2020. Rediscover yourself at India’s largest music festival and gateway to paradise begins with the early bird sale on 3rd December 2019.

  • Discovery Kids launches second edition of ‘Little Singham Squad’

    Discovery Kids launches second edition of ‘Little Singham Squad’

    MUMBAI: Discovery Kids, leading kids’ animation channel from Discovery India, is all set to launch an even bigger edition of its immensely successful and award-winning all India school outreach programme called ‘Little Singham Squad’. In its second edition, Little Singham Squad will reach out and teach the importance of self-defense to more than 3 lakh students across 700+ schools in 13 cities across India including Delhi, Lucknow, Kanpur, Bangalore, Chennai, Coimbatore, Madurai, Mumbai, Pune, Surat, Ahmedabad, Rajkot and Baroda.

    Little Singham animation series, inspired by ‘Singham’, one of Bollywood’s biggest blockbusters and mentored by ace director Rohit Shetty, is extremely popular amongst children. Little Singham, as the face of the school contact program, will guide and educate students to become self-aware and learn best ways to protect themselves in case of an emergency. ITC Candyman Fantastik has come on-board as the Presenting Sponsor while Britannia Treat Croissant is the Powered by Sponsor and Tata Salt as the Special Partner of Little Singham Squad.

    “The Little Singham Squad generated huge traction on-ground last year. The effort is to educate children to learn the importance of self-defense; understand basics of what to do in case of an emergency. It is a worthy cause delivered in a fun-way leveraging Little Singham,” said, Discovery  South Asia advertising sales head Vikram Tanna. “The advertisers too love the engagement that Little Singham Squad has been able to deliver.  Our endeavor is to increase the scale and impact of the program with each passing edition.”

    “Self-defense is an important art every kid must learn. Tata Salt has partnered with Discovery Kids for the Little Singham Squad to help the kids understand the importance of internal self-defence of the body. For this it is very crucial that they consume adequately iodised salt which helps in their mental development. We believe this is a step towards building the health of kids that lay the foundation for health and development of the nation" said, Tata Chemicals marketing head Sagar Boke.

    The School Contact Programme which was first launched in 2018 has been much appreciated by the participating schools and has also been the recipient of several awards including the Gold Award winner of ‘Successful use of CSR activity’ at (ACEF) Asian Customer Engagement Forum 2018, the bronze award winner for ‘Effectiveness’ at (ACEF) Asian Customer Engagement Forum 2018 and ‘Best Experiential Marketing’ at ANN Awards in 2019.