ITV

Category: Kids

  • This World Music day, Sony YAY! celebrates the unbeatable spirit of kids with the song – Phir Dil Bolega YAY!

    This World Music day, Sony YAY! celebrates the unbeatable spirit of kids with the song – Phir Dil Bolega YAY!

    Music is known to give wings to one’s imagination. Transcending boundaries and languages, music has the potential to bring people closer and spread happiness and amongst them. Especially for kids across age groups, the musical notes of nursery rhymes, jingles and songs take absolutely no time to bring a smile on their face. Today, as the kids brave the testing times by staying at home, Sony YAY! is celebrating this healing power of music on this World Music Day by bringing kids a hope instilling song – Phir Dil Bolega YAY!

    Through this special song, the kids’ entertainment channel aims to rally the kids, laud their patience and give them a hopeful sneak peek of the playful days that lie ahead. The song showcases an unusual narrative from acknowledging the struggle of kids in the current situation to innovative and fun-filled ways to overcome boredom. The catchy phrase “Dil bolega YAY!” is everything that screams optimism and is a perfect song to uplift everybody’s mood across all age groups!

    Echoing the same sentiment, popular singers like Aftab Singh, Arvind Vegda, MC Sanna, came together to support the channel in this initiative by creating their own rendition of the song Phir Dil Bolega YAY! which doubled up as a bonus for the young fans of Sony YAY!

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  • This International Yoga Day, Nickelodeon says #YogaSeHiHoga

    This International Yoga Day, Nickelodeon says #YogaSeHiHoga

    MUMBAI: The Nickelodeon franchise entertains millions of young fans across India and has always created a fun-filled environment for kids. As a leader in the kids’ category, Nickelodeon continues to engage young viewers with initiatives like #YogaSeHiHoga marking the occasion of International Yoga Day. The uniqueness of the campaign is that kids favorite Nicktoons like Motu Patlu, Doggy Don, Rudra, Spongebob and many others are teaching kids to practice yoga to stay physically and mentally healthy.

    Through a host of quirky videos and astons on-air, all the Nickelodeon franchise channels- Nick, Sonic, Nick Jr and Nick HD+, has creative communication of the Nicktoons performing various yoga asanas in the most adorable manner. One can see Motu doing the Tadasanato Spongebob doing the Vrikshasana, encouraging kids to do the same and share their pictures or videos. The campaign is brought to life on social media with a#YogaSeHiHoga social media challenge and a lot of fun short form videos. The challenge aims at encouraging kids to imbibe yoga in their daily routine which would help them stay fit physically as well as mentally. All kids must do is watch their favorite toons perform the yoga asanas on the channels and share a picture or a video of them doing the same on nickindia.com and the best entries would get featured on the channel. To reach out to as many kids as possible, Nickelodeon has collaborated with one of the fastest growing influencer community on facebook like Unimo Mom and dad with interactive Yoga sessions planned along with other key mommy bloggers. With the endearing Nicktoons leading the way, thousands of entries from young fans have poured in!

    Last year, the campaign #YogaSeHiHoga saw Motu and Patlu perform yoga with Prime Minster Narendra Modi along with 40,000 people at Prabhat Tara Ground to promote the importance of healthy living. The initiative was applauded by the Prime Minister on his official social accounts. In addition to this, the brand also partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’ which was attended by over 10,000 yogis with Nicktoons Shiva and Rudra in attendance.

    Ministry of AYUSH Joint Secretary PN Ranjit Kumar said, “As the world goes through tough times, communication houses including TV channels have a special responsibility to the society. They are the ones who are constantly in touch with the people, and engage with their thoughts, and hence they have the opportunity to usher in optimism. The Ministry of AYUSH is glad that Nickelodeon is packing Yoga into their content since the current health emergency is the right time to highlight Yoga in view of its rewards in the form of immunity enhancement and stress relief.”

    As part of proliferating the campaign, the brand also collaborated with mommy networks and child celebrities Ruhanika Dhawan, Aakriti Sharma, Myra Singh Gill, to name a few, to come forward and participate in the challenge and further extend support to the initiative.

    The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on the importance of Yoga.

    Digital engagement/Social Creatives:

  • International Television premiere of Hollywood mega hit movie

    International Television premiere of Hollywood mega hit movie

    Asianet is all set to telecast mega hit Hollywood movie  Toy Story 4’s   international television premiere on 14th June  2020 .

    Toy Story 4 is an adventure animation comedy fantasy film produced by Pixar Animation Studios for Walt Disney Pictures.  It is the fourth installment in Pixar's Toy Story series and the sequel to Toy Story 3. It was directed by Josh Cooley  from a screenplay by Andrew Stanton and Stephany Folsom; the three also conceived the story alongside John Lasseter, Rashida Jones, Will McCormack, Valerie LaPointe, and Martin Hynes. Tom Hanks, Tim Allen, Annie Potts, Joan Cusack, Don Rickles, Wallace Shawn, John Ratzenberger, Estelle Harris, Blake Clark, Bonnie Hunt, Jeff Garlin, Kristen Schaal and Timothy Dalton reprise their character roles from the first three films. They are joined by Tony Hale, Keegan-Michael Key, Jordan Peele, Christina Hendricks, Keanu Reeves, and Ally Maki, who voice the new characters.  

    Woody, Buzz Lightyear and the rest of the gang embark on a road trip with Bonnie and a new toy named Forky. The adventurous journey turns into an unexpected reunion as Woody's slight detour leads him to his long-lost friend Bo Peep. As Woody and Bo discuss the old days, they soon start to realize that they're worlds apart when it comes to what they want from life as a toy
    Toy Story 4  on  Asianet  at 12noon on 14th June  2020 ( Sunday ).
     

  • Cartoon Network and POGO roll out summer activities for stay-at-home kids

    Cartoon Network and POGO roll out summer activities for stay-at-home kids

    MUMBAI: Cartoon Network and POGO are ushering in summer fun for their fans! Adding some much-needed excitement to the season, the channels have announced month-long digital campaigns. Helmed by awesome toons, Cartoon Network’s #CNHomeFun and POGO’s #WeForTheWorld initiatives aim at piquing family fun through do-it-yourself (DIY) projects, how-to-draw lessons for everyone who is stuck at home.

    Speaking on the campaigns, Cartoon Network and POGO  network head South Asia Abhishek Dutta for said, “During these extraordinary times, it’s a great time for parents to have fun together with their children with Cartoon Network’s #CNHomeFun and POGO’s #WeForTheWorld. Along with the launch of new shows, we wanted to capture imaginations with unique digital-led activations. These multi-platform campaigns have been designed around our most popular shows – like We Bare Bears, The Powerpuff Girls, Grizzy and The Lemmings and Mr. Bean – to bring fans even closer to their favourite characters.”

    The on-going #CNHomeFun campaign on Cartoon Network’s Facebook page (@CartoonNetwork.India) has received an overwhelming response from fans for its art, craft, and fitness activities. These videos feature much-loved toons from popular shows like the newly launched Bandbudh aur Budbak, and other hits such as Dexter’s Laboratory, We Bare Bears and The Powerpuff Girls. Kids can choose from myriad tutorial options including ‘learn to draw dexter’, ‘exercise with ice bear’, ‘push ups with gumball’, and ‘ppg race DIY’.

    POGO launched its #WeForTheWorld initiative on 31 May 2020, on its Facebook page (@POGOTVIndia) with a heartwarming video emphasising solidarity and togetherness. Through its inspiring lyrics, ‘Hum sab saath toh nahi… Phir bhi hum sab ek saath hai’ (Despite the distance, we are still together) the video reminds fans and parents that no matter the distance, we are all in it together. The video is promoted on-air and through POGO’s digital channels.

    #WeForTheWorld will also feature fun and stimulating activities on its social pages, like ‘paper cup magic fun with Mr. Bean’, ‘DIY POGO bookmarks’, ‘DIY race with Grizzy and the Lemmings’. To further boost the initiative, POGO will collaborate with popular influencers. Nidhhi Agerwal, an actor, dancer, and gymnast, will show how to make cookies and sandwiches in her segment ‘#FunWithNidhi’.

    In ‘art and craft activity’ by Kraft Affairs, the store will encourage kids to unleash their creativity and make floral alphabet wall hangings. The videos will be released every Tuesday, Thursday, and Saturday, with Saturdays exclusively featuring influencer-led content – till 30 June  2020.

  • Sony YAY! brings new episodes and brand-new movies of ‘Paap-O-Meter’

    Sony YAY! brings new episodes and brand-new movies of ‘Paap-O-Meter’

    MUMBAI: Welcome to the unique rib-tickling comedy show called Paap-O-Meter on Sony YAY! In the past, the channel took the onus of making summer plan for kids with their campaign called #whatsyoursummerplan by hosting new episodes and movies of KickO & Super Speedo and Honey Bunny ka Jholmaal. Keeping the fun intact, the channel is back with exciting new episodes and brand-new movies of Paap-O-Meter allowing kids to catch their favourite YAY! toons in action from Monday to Friday at 3 PM.

    The series of new episodes will see the ghost trio Bhootboss and his two assistants Thakela and Pakela punish the wrongdoers, including people who contribute towards noise pollution with incessant honking, the serial litterers and many more. The gang is not far behind in reprimanding the kids who use the resources irresponsibly. All the right lessons served with unlimited fun makes the Paapometer as one of the most loved show. 

    In the past, The channel called out for entries where kids could choose their stories that they would want to see on Paap-O-Meter and the heartening responses led to creation  of  new episodes basis the entries received in  one-of-its-kind initiative. While kids are glued to new episodes, the Paap-O-Meter gang are all set to treat kids with their first ever tele-movies in the coming months.

    “It’s heartening to see the amount of love Paap-o-Meter has received from kids across the country. To reciprocate the love the channel will showcase new stories and the first ever movies with the Paap-O-Meter trio. We are sure that kids' favorite YAY! toons and their thrilling adventures will make their vacation full of excitement and fun," Sony Pictures Networks India kids genre business head Leena Lele Dutta said. 

  • #HomeOkPlease says Nickelodeon

    #HomeOkPlease says Nickelodeon

    MUMBAI: Even during these unprecedented times, Nickelodeon continues to engage young viewers across the franchise with the unique #HomeOkPlease campaign by bringing the playground home through engaging tent poles on air, new episodes and made for television movies, celebrating special occasions and innovative DIY campaigns on social and digital.

    Taking the lead on spreading positivity amongst kids and families, Nickelodeon released multiple inspiring #HomeOkPlease brand films that spoke through the eyes of a child, the good that has come out of the lockdown. It left the viewers with the message that even in a lockdown, life is on. Continuing with the message, the second film, again through the eyes of an innocent child, encourages families to show gratitude and celebrate the commitment of the frontline health care workers who are working tirelessly, through the simple yet powerful message of even in a lockdown, being grateful is on. The film was released on all Nickelodeon social media platforms and YouTube on World Nurse Day-, as a tribute to the relentless hard work of the frontline health personnel. To make the message reach as many health workers as possible, Nickelodeon will encourage kids to create DIY Thank You cards.

    Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “As a leading and responsible kids entertainment brand and category leader our primary objective is to ensure that kids who are at the centre of all our initiatives remain engaged and positive in current times. It is important that their spirits are kept high and we have curated an array of best entertainment and engagement that is sure to keep them happy and motivated. We hope that this summer, kids and families together have a great time with Nickelodeon in the safety of their homes.”

    While we ask kids and families to recognize our health warriors, summertime entertainment continues unlimited for kids with a host of initiatives are as below

    Goodies Galore!

    Nickelodeon knows kids best and the franchise is turning up the fun and making indoors entertaining by giving kids a chance to win loads of gifts along the way.

    Bore No More on Sonic keeps humour and light heartedness alive and gives kids an opportunity to win some of their favorite gizmos including Apple Mac Books. Kids can just give a missed call while watching Ninja Hattori, Pakdam Pakdai & Keymon Ache between 9:30 am to 1:00pm, every Monday to Friday till 29th May, 2020 and get a chance to win fun goodies. HomeOkPlease on Nick will give kids a chance to win Apple Ipads by tuning in to Nickelodeon to watch Motu Patlu and Rudra, every Monday to Friday.

    Activities Unlimited!

    In another initiative to keep the spirits high while remaining indoors, the brand will create a digital first property called Nickelodeon Says Dance where dance academies and popular dance influencers would teach kids to create their videos showcasing new and funky dance steps on the popular Nicktoon tracks. These would be published through our You Tube, Instagram and Facebook handles.

    Entertainment Unmatched!

    In addition to all the engagement and interactivity, Nick has launched all new episodes of Motu Patlu and Rudra and Sonic has showcased all new episodes of Keymon Ache. The internationally acclaimed show, The Loud House has also premiered on Nick HD+. In the Loud House, 11-year-old Lincoln Loud is ready to show you what it takes to survive in the chaos of a big household, especially as the only boy with 10 sisters! With all the chaos, and craziness, one thing is always for sure- there is never a dull moment in The Loud house!

    Summertime continues to be fun as Nickelodeon gets the playground home for kids across the country. So while at home, stay positive, stay happy with Nickelodeon & Sonic as we keep you entertained and engaged!

  • Sony Music Kids launches ‘Mother’s Day Rap Party’ playlist

    Sony Music Kids launches ‘Mother’s Day Rap Party’ playlist

    MUMBAI: On the occasion of Mother’s Day, Sony Music Kids, a one-stop-online destination for children to listen, imagine and learn every single day, invites moms to chill and be entertained as their kids and families put up the most fun hip-hop show on earth!

    Every Mother’s Day is special, but this year it is all the more precious. Moms have always been superstars, seamlessly managing their careers and households, ensuring that their families are safe and well-taken-care of, in normal times. This year, with the lockdown and additional difficulties being faced by everyone, Sony Music Kids introduces an exclusive ‘Mother’s Day Rap Party Playlist’ in an effort to drive up the entertainment, fun and laughter quotient for Moms, the real superheroes within our homes.  

    With this special selection of Rap Rhymes that are easy to learn and fun to enact, Sony Music Kids aims to spark creativity within children and encourages them to entertain their moms in a fun-filled manner, while showing off their hip-hop skills. Hip-hop being the most favourite music genre for kids, this playlist has a special selection of popular iconic nursery rhymes recreated as Hindi Rap tunes, and are easy to learn, sing-along and perform some cool hip-hop moves to. 

    As moms all over put up their feet and settle down to watch their families perform the greatest Rap show on earth, the fun gets extra-entertaining as the quirky lyrics kick-in. Whether it’s an unusual rap version of Twinkle Twinkle Little Star, or Machli Jal ki Rani Hai with a freaky hip-hop twist, these far-out tunes will get the whole family laughing and grooving to the beat.

    Celebrity parents Soha Ali Khan, Mahi Vij, Tahira Kashyap and Angad Bedi will be seen dancing to the rhymes from the ‘Mother’s Day Rap Party’ playlist, and will be urging everyone to listen to these wacky tunes (bit.ly/SonyMusicKids_MothersDay) and join the party too!

    Moms have always been the first to introduce their kids to early learning essentials such as rhymes. Now Sony Music Kids urges children to thank their moms by performing these fun Rap Rhymes, and showing-off their creative skills – improvising lyrics and adding dance moves with a hip-hop twist, that will impress all moms and make this Mother’s Day an even more special and memorable one. 

    #StayHomeAndLearn during the lockdown, enjoy the ‘Mother’s Day Rap Party’ super cool playlist, and spend quality entertaining and bonding time with your family to bring the party home!

  • POGO prepares for a spectacular month of May with ‘Sun Sunny Bheem’

    POGO prepares for a spectacular month of May with ‘Sun Sunny Bheem’

    POGO, India’s leading homegrown kids’ entertainment channel, has unveiled plans for the summer season with ‘Sun Sunny Bheem’ – a series of fresh content starring superhero Bheem – which will be aired throughout May.

    In its bid to offer hours of fun and entertaining content to young viewers, POGO will telecast four different locally-made animated shows featuring Bheem, who will be seen in his many avatars. An exciting series Chhota Bheem KungFu Dhamaka will air between 1st – 9th May, every day, at 12.30 pm.

    Kids can also be entertained by new Bheem movies every day as part of Bheem Ka Daily Dose starting Friday, 1st May onwards, at 11.30 am, this also includes a movie premiere Chhota Bheem Aur ‘Arazim Ka Raaz’ on Sunday, 10th May at 11.30 am. In addition to this, they can also catch new and exciting episodes of Super Bheem every afternoon starting from 11th May, Monday – Friday, at 12.30 pm.

    Speaking on the announcement, Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO, said, “Since its inception, ‘Bheem’ has been immensely popular among kids, who look up to him for his actions and values. Over the years, the character has led to several popular IPs that resonate with our young viewers. We are delighted to present the ‘Sun Sunny Bheem’ on POGO, that will air fresh content starring Bheem every day. With this launch, we are looking forward to creating a fun, engaging and entertaining summer for young fans.”

    In addition to ‘Sun Sunny Bheem’, POGO will also continue to air other popular comedies in May such as Grizzy and the Lemmings. The shows will be available in Tamil and Hindi.

  • Sony YAY! launches “What’s your Summer Plan?” campaign!

    Sony YAY! launches “What’s your Summer Plan?” campaign!

    MUMBAI: It's going to be an exciting summer for the Sony YAY! viewers as the channel that turns three years this April has planned surprises for kids all through the long summer. As the channel completes its remarkable three-year journey, Sony YAY! continues to add on to its expansive multi-genre and multilingual offering. This has seen the channel grow from being a challenger brand to now becoming one of the country’s most-loved and watched channels in this space. Through a tailor-made summer plan for their young viewers, Sony YAY! is treating kids to a fresh dose of entertainment all through the long summer months. Through an initiative for its viewers called 'What's Your Summer Plan?’ the young fans can get a fresh reason to smile, rejoice and learn everyday throughout the season.

    With the TV ratings for the channel already on a high, the channel will continue to deliver on its promise of unlimited fun with huge bank of fresh Indian content that is truly unparalleled in the category for this season. With fun-filled banter and goofiness in Honey Bunny ka Jholmaal, the heart-pounding action in Kicko & Super Speedo and lastly the unique rib-tickling ghost comedy in Paap-O-Meter there more new episodes on the channel than ever before. In addition to the fresh episodes, Sony YAY! will also premiere 8 new Honey & Bunny movies spread across April – May along with  1 Paap-O-Meter movie in June.

    While there will be a non-stop offering of fresh content on the channel, kids can also engage with their favourite toons across multiple digital initiatives that Sony YAY! has planned for kids. Sony YAY! will launch it’s first ever digital IP – YAY! Summer Camp which will include a huge bank of videos that will have various topics like Art and craft, Zumba Story telling amongst many others for kids to have fun while they learn. The channel has especially roped in the very talented art genius – Lalon who will be doing a 10 part series on simple yet fun way to hone ones art skills using simple things that are available at home. These videos will be hosted across the Sony YAY! communities on Youtube, Facebook and Instagram. The other workshops include Summer camps with yoga expert Sakshi Kharbanda, gardening pro Smita Kharbanda, India’s first Zumba education specialist Sucheta Pal, Science workshop expert Shashank Karam and storytelling by Devaki from Little Readers' Nook.

    The fun never stops with Sony YAY! as it’s viewers can now enjoy the Kicko and Super Speedo game on Android play which has already garnered close to 4 million downloads. Honey Bunny fans will also have a fun time as Sony YAY! will soon launch it’s first ever mobile game this summer.

    Through the ‘What’s Your Summer Plan?’ campaign, the channel has got their young fans covered for their daily dose of fun and entertainment all through the summer vacations. As the destination of unlimited fun for kids and forever creating a universe for kids across multiple touchpoints, Sony YAY! is all set to present youngsters their favourite toons across platforms, throughout the summer and beyond.

    Leena Lele Dutta, business head, Sony Pictures Networks India, Kids’ Genre!, said: "By connecting with kids through multiple touch-points, we continue to strive to be the ultimate source of non-stop fun and unlimited entertainment in their lives. This summer, with our “What’s your Summer Plan?” campaign, we have not only tried to bring more of kid’s favorite toons through new episode and movies, but also a carefully curated series of fun workshops that will balance of non stop masti with non stop learning and creativity, giving kids a wholesome offering of entertainment.

  • Disney India kids channels bring 100 hours of original content

    Disney India kids channels bring 100 hours of original content

    MUMBAI: Disney Kids channels in India are bringing in freshly brewed content to entertain kids this summer. With an eclectic mix of Indian and global stories, the summer line-up promises 100 hours of fresh content introducing kids to new stories in addition to their existing favourites across all the channels, including Disney Channel and Hungama TV.

    In keeping with the current scenario, where kids are looking for a friend who engages and interacts with them in a manner that they understand, Disney Channel is launching a campaign – #Homebuddy with a thought that they can spend plenty of time with their favourite characters. And Hungama, in line with the channel philosophy, will encourage kids to have lots of fun with #Gharpemachao as they stay safe at home. The kids’ channels will entertain them with a range of series filled with adventure, comedy and take them for a fun-filled ride. 

    The network recently launched the adventures of Mira, Royal Detective which has been loved by kids and families across. The summer bonanza across Disney Channel and Hungama TV includes local and home-grown series like Bapu, a pure and positive story of a wise old leader from Bharat Nagar who is sure to win the hearts of kids and families along with an all-animal story of a lion and his joyful circus troupe friends in Guddu. The new offerings will also have a story of a soft toy – Gadget Guru Ganesha, who with his innovative gadgets will charm his way into the lives of young audiences across the country.

    The specially curated programming also brings to life – The Hagemaru Show which narrates the tale of the mischievous Hagemaru and his high spirited parents as they find ground breaking and hilarious methods to save money. Along with the new shows, kids can join in the escapades of Ankush and his best friend – Bajrangi in fresh episodes of Selfie with Bajrangi and also take a joyride with their favourite – Doreamon in a whole new season and a movie festival. 

    There will also be new episodes of Chacha Chaudhary and Miraculous “Summer is a fun-time for children and with the lockdown in place, they are especially looking to us to be their constant companion; someone who understands their entertainment needs and is there for them through the day. We have curated special campaigns for Disney Channel and Hungama in line with this thought and notwithstanding the unprecedented situation, bringing them a range of
    new and differentiated stories and memorable characters," said Star India kids English and infotainment head  Anuradha Aggarwal.