Category: Kids

  • Disney reorganises global home entertainment division Buena Vista Home Entertainment

    MUMBAI: Less than a month after laying off 650 employees US media conglomerate Disney has announced a major restructuring of its home entertainment division.


    Buena Vista Home Entertainment and Buena Vista Home Entertainment International will be integrated into one global division — Buena Vista Worldwide Home Entertainment (BVWHE).


    BVWHE president Bob Chapek says, “With the rapidly changing landscape facing the home entertainment industry, we need to embrace not only new technologies but the global nature of our business as well. This new organisation addresses the need for global strategies and allows for market customisation.”


    Chapek will lead BVWHE along with executive VP worldwide sales, distribution and trade marketing Pat Fitzgerald; executive VP of worldwide marketing, creative content and business development Gordon Ho, VP worldwide HR and communication Richard Ramsey and senior VP worldwide business and legal affairs Kristin McQueen.


    In addition to this core worldwide team, Bill Segil has taken on the newly created position of senior VP worldwide operations. In this capacity, he will broaden his operational scope to include all worldwide supply chain strategies under Fitzgerald. Andy Siditsky has been named senior vice president of Worldwide Creative Services & DVD Production and will continue to lead the development of worldwide creative advertising and DVD production under Ho.


    Siditsky will also add new programming to his responsibilities. Eric Maehara will serve as VP of worldwide communications and will manage worldwide publicity along with trade and home entertainment communications for the new division under Ramsey.


    Commenting on the new global team Chapek said, “Pat Fitzgerald is one of the most aggressive and savvy executives in this industry. I am delighted that he will bring his considerable talents to overseeing our worldwide sales and operational teams.


    “Gordon Ho has been an industry leader and major force in our key marketing and product strategies for BVHE titles. His creative and strategic contributions will be critical to our continued success in the global marketplace. Richard Ramsey has helped build the best team in the industry and will play a key role in building our global team. Kristin McQueen possesses a tremendous ability to quickly assess legal situations and gauge their commercial implications. We are confident that she will continue to successfully lead BVHE business and legal affairs in the global marketplace.”


    In addition to the worldwide team, the new division will incorporate regional teams to manage day to day operations in the markets. The three regions include North America, Asia Pacific/Latin America, and Europe/Middle East and Africa. Lori MacPherson has been named the new GM for the US. Daniel Solnicki has taken on the role of GM for Asia Pacific and Latin America.Julie Sneddon continues in her position as GM for Europe, the Middle East and Africa.


    Chapek adds, “Lori MacPherson‘s tremendous managerial and leadership skills will continue to drive the North American business. Her successful track record as a marketing leader will continue to innovate with consumer and trade programmes and keep us at the forefront of the market.


    “Strong regional marketing, sales and distribution executives are key to the successful integration of BVHE product into the marketplace. Daniel Solnicki and Julie Sneddon have demonstrated their formidable talents and abilities to integrate our marketing and sales strategies into diverse cultures. We are delighted that they will help lead our international organisations.


    “Entertainment is a rapidly changing business and with our dynamic and talented team in place we are poised to maximise our opportunities across the globe,” said Chapek.

  • Animax goes all English from 15 August

    NEW DELHI: Animax, the international animation channel, adopts a complete English language feed as a continuation of the Animax Refresh to meet the requirements of an ever growing and discerning Indian viewership starting this month.


    With slick blockbuster animation series and shows that are more youth and young adult focused, Animax is punching into a different market segment to better attract the 15 to 24 years old, an age group with the real purchasing power. Operating a single English language feed is meant to better serve this segment.
     
    Animax has been a pioneer seeking to change the face of animation in India by offering Indian viewers animation for grown-ups, and not just cartoons for kids. Animax programming tends to be more developed, dramatic animated series portraying human emotions and conflicts.


    These series attract viewers that want intelligent, substantial themes along with the fun in their animated entertainment. The Animax audience are young adults who enjoy daily viewing of their favorite animated series on Animax.


    Says Animax-Country manager- Sunder Aaron, “We‘ve converted the Animax feed into English-only to better meet the interests of our target audience in the metros. We‘ve targeted the young adults of India who we all see at cyber cafes, playing video games, downloading music and wearing branded clothes. Animax is focused on engaging this discerning audience with our programming. Broadcast in English also meets the demands of our various user-groups who have expressed this preference to us online. “

  • 4Kids Entertainment launch HD animated TV series ‘Chaotic’ at Mipcom

    MUMBAI: 4Kids Entertainment, Inc. has set Mipcom 2006 for the global launch of its new high-definition animated action adventure television series Chaotic. As announced by 4Kids Entertainment executive VP International Brian Lacey, the 40 half-hour episode series will be available to international buyers at this year‘s market.


    4Kids has exclusive rights to represent Chaotic worldwide across broadcast, home video, music and merchandise licensing. According to Lacey, the high-definition animated kids television series will premiere on 4Kids TV in the US in late September, informs an official release.


    Chaotic combines the best entertainment qualities of Pokémon – stories with heart and attitude that feature a collectable appeal for kids and Yu-Gi-Oh! – stories that build upon a compelling trading card game,” Lacey added.



    Chaotic will bring kids around the globe into a multi-dimensional entertainment world – a dynamic trading card game with a high-velocity web interactive element – that serves the interests of kid viewers and the needs of broadcasters alike. A kid-identifiable cast of characters and fast-paced stories, highlighted with conflict, comedy and lots of warmth give this hi-def series the hallmarks of a kids classic. Quite simply, Chaotic breaks new ground in the kids entertainment business.”

    Chaotic transports the viewers into a world filled with fantastic creatures. Magic, suspense and adventure abound in this exciting action series. This series creatively draws upon a dynamic trading card game that elevates the level of interactivity and engagement with and between kids unequalled in an entertainment property. Each Chaotic card has its own unique code, as the codes allow players and collectors to battle and trade cards in their physical and online worlds, adds the release.

    4Kids selected Bardel Entertainment, a Vancouver-based animation company to execute the animated series in hi-def format. With over 15 years experience in animation, Bardel Entertainment‘s clients include Dreamworks SKG, Warner Brothers, Fox, Nelvana and Disney Interactive among others.


    4Kids Entertainment, over the past decade has produced and launched such mega-hits as Pokémon, Yu-Gi-Oh!, Yu-Gi-Oh! GX and Teenage Mutant Ninja Turtles among others.

  • Disney & Adlabs give family entertainment a ‘Movie Magic’ experience














    MUMBAI:  The weekend is fast approaching and the family and kids are all geared up for some fun! What if you could catch a movie, play some games and maybe even watch a magic show, all in just a couple of hours? Well, Disney has given the family entertainment experience a new meaning, as they unveiled the Disney and Adlabs Movie Magic experience.


    Known for their story telling heritage, Disney has now tied up with Adlabs to bring to their audience what they call “experiential engagement.” The Disney Movie Magic experience is primarily based on getting kids to use their “pester power” to drive the whole family into the theatre every weekend. Adlabs across six cities including Mumbai, Pune, Nashik, Mangalore, Meerut and the National Capital Region (NCR), will be dedicated to showing classics from the Disney stable such as The Incredibles, Finding Nemo, The Lion King, Aladdin, Tarzan, Chicken Little, The Princess Diaries, 102 Dalmatians and many more.


    This new initiative was kicked off here in Mumbai with newly launched animated feature Cars. What‘s more, for this special screening about 150 kids from NGO‘s including Make-a-Wish Foundation and St. Katherine were invited. From games, tattoos, face paint to a magic show, all the kids sported various Disney characters on their arms and faces and it seemed like they had a frolicking time. Also, Rand De Basanti star and avid Disney fan, Kunal Kapoor was present to pep up the kids.



    Keeping up this spirit every weekend, kids will be able to avail of special food and beverage offers along with monthly in-cinema contests and a chance to win Disney merchandise. The branding experience is taken a step further with specially designed movie tickets incased in Disney‘s Movie Magic branded envelope, which will contain a token gift related to Disney movies. Adlabs locations will also be decorated in keeping with the fantasy world of Disney.


    Unveiling the new logo and commenting on their efforts to enhance the Disney entertainment experience, The Walt Disney Company (India) managing director Rajat Jain said, “There is no such concept as a children‘s movie, but rather a family viewing experience. The endeavor of the brand will be to build the emotional connect between the content and the consumer and we are working on constant innovations to deliver this.”


    “‘We‘re pleased to provide families with a new weekend entertainment option that engages the whole family together. Disney‘s Movie Magic is a unique wholesome entertainment experience for families, which will be available through leading multiplex chains across India,” adds Jain.


    Disney‘s Movie Magic will be promoted extensively through a comprehensive marketing campaign including television, in-cinema and print advertising bolstered by onground, ATL and online initiatives. Going forward, this initiative will include a loyalty programme, special schemes with schools and more exciting offerings to add the magic of Disney to special festivals and holidays.


    Adlabs Films Limited COO Tushar Dhingra said, “Movie going is a social activity and an emmersive experience and we attempt to create an experiential journey for the family. We should never underestimate the repeat power of this segment of the audience. The before and
    after experience will keep them coming back for more.”


    Commenting on their marketing efforts, Dhingra added, “We have the advantage of an in house inventory, that will produce advertisements to attract the kids segment and apart from the media mix, word of mouth should give it a good start.”


    When queried as to why this offer has strategically omitted other bigger metros Dhingra said that even tier 2 and tier 3 cities have reflected a great demand for such forms of entertainment however, they do plan to roll out similar initiatives in the other metros soon.


    The in-cinema promotions show a bored father and son playing table tennis in an unenthusiastic way, until they find out about the new Disney and Adlabs Movie Magic offer. The next scene catches the whole family enjoying the entertainment and fun. Similar advertisements have been rolled out in the print including the Mumbai Mirror and Bombay Times.


    This offer will be applicable to the morning shows on every weekend between 9 to10 and will be priced at a Rs. 90.

  • Sir Elton John receives Disney Legends award

    MUMBAI: A couple of days ago US media conglomerate Disney honoured legendary songwriter and singer Sir Elton John, as well as 11 additional inductees, with the Disney Legends Award.



    Disney president and CEO Robert Iger says, “This annual ceremony, now in its 19th year, gives all of us at Disney a moment to remember the importance of our past achievements and to recognise those who embody this company‘s constant focus on delivering unparalleled creativity, quality and innovation to our audiences around the world. As we continue the tradition this year, we also mark a special milestone as we welcome our 200th Disney Legend.”


    The other new Disney Legends include ABC News anchor Peter Jennings; Actors Tommy Kirk and Kevin Corcoran (Old Yeller, The Shaggy Dog, Swiss Family Robinson, Mickey Mouse Club); Actors Tim Considine and David Stollery (The Adventures of Spin and Marty);
    Actress Ginny Tyler (Mickey Mouse Club)
    and Disney and Pixar animation story artist Joe Ranft.


    The Disney Legends Award was established in 1987 to honour the men and women who have made significant contributions to the Disney legacy. The first recipient was actor Fred MacMurray (The Shaggy Dog, The Absent-Minded Professor, The Happiest Millionaire), and since that time 203 Disney Legends have been named, including this year‘s recipients.


    Among the past Disney Legends are Julie Andrews, Steve Martin, Dick Van Dyke, Annette Funicello, Dean Jones, Angela Lansbury, Fess Parker, Kurt Russell, Tim Allen, Hayley Mills, Phil Collins, Art Linkletter, Tim Conway, Sir Tim Rice, Howard Ashman and Alan Menken.

  • Animax to air animation movie block ‘Ani-Flix’ on Saturdays

    MUMBAI: Get addicted and be different! Animax is rolling out Ani-Flix, a new animation movie block on Saturday nights, which will air blockbuster animation films.


    The block launches with its first movie on 12 August at 7 pm. Ani-Flix is yet another aspect of the Animax channel refresh, designed to meet the growing appetite for high quality animation in India.


    Through this band, Animax will be airing movies that are more youth and young adult focused attracting a different target group. Movies aired on Ani-Flix will showcase filmmaking that has unleashed a new trend in movie making involving spectacular animation sequences.
     
    On 12 August, Ani-Flix will premiere with Cowboy Bebop: Knocking in Heaven‘s Door. The movie follows the adventures of characters who are living on Mars in the year 2071.


    Animax country manager Sunder Aaron said, “Indian youth and young adults are now becoming familiar with and getting addicted to watching top-flight animation on television, a trend that hit the west 10 years ago. With the onset of band programming, Ani-Flix will relay award winning marvels such as Cowboy Bebop, Ghost in the Shell – the inspiration for the Matrix movies, the international blockbuster Akira, the sci-fi thriller Appleseed – a movie so hot that John Woo is producing the sequel – and many more. These movies, especially Appleseed, will not disappoint the eye.”


    “There is enormous attention to detail, reflections, shading and other small things. Many of the scenes, especially involving the giant city complex, look like art if you froze the frame. Ani-Flixs showcases exceptional movies that have young adult and mature content with edgy animation that should attract our target viewers. Our shift to broadcast only in English also presents these movies the way our viewers want to see them: our various user-groups expressed this preference to us in many ways, including online,” he added.


    Ani-Flix will air Inu Yahsa: The Castle Beyond the Looking Glass on 19 August.


    And, on 14 August, all these movies will be aired back to back on the channel. Inu Yahsa: The Castle Beyond the Looking Glass will be aired at 1 pm, followed by Ghost in the Shell at 3 pm and Cowboy Bebop: Knocking in Heaven‘s Door at 5 pm.

  • Animax to sponsor World Cyber Games 2006 Asian Championship


     
     


    MUMBAI: With an aim to reach out to the Asian youth, Animax will be playing a key role in the World Cyber Games 2006 Asian Championship as its main sponsor.
     
    Sony Pictures Entertainment Networks Asia vice president programming and production Betty Tsui said, “Animax is proud to be associated with World Cyber Games 2006 Asian Championship as gaming is a prominent interest of Animax‘s youth audience and, as a brand, we want to connect with our viewers in their areas of interest and to inspire them to fulfill their passions and live out their dreams.”


    As the principal partner of this year‘s competition, Animax is creating an original production called CyberMax, a hip three-part entertainment series aimed at giving viewers an insider glimpse of the world of cyber-gaming.


    Apart from this, Animax will showcase four anime titles in a movie marathon before they are premiered on the channel at the World Cyber Games 2006 Asian Championship on 12 August. The movies, which will be screened are: Blood the Last Vampire, Samurai X – Director‘s Cut as well as the first two episodes of Blood + and Girl From Hell.


    Animax viewers around the region also had the chance to win exclusive backstage tours at the Asian Championships in Singapore through an on-air contest where three winners from Philippines and Malaysia will get to meet in person top gamers and find out what really goes on behind the scene of such a large-scale event.

  • Cartoon Network to premier ‘Krishna: The Birth’ on Janmashtmi

    MUMBAI: Cartoon Network will premiere yet another Indian animation film Krishna: The Birth on 16 August at 2 pm. What‘s more, the series will be launched on the occasion of Krishna Janmashtmi.
     
    Produced by Hyderabad-based Green Gold Animation Studio, the 75-minutes long, 2-D animation movie, Krishna: The Birth traces the birth of Lord Krishna, the avtaar of Lord Vishnu.


    This is Cartoon Network‘s second acquisition from Green Gold Animation Studio, the earlier one being Vikram Betal in 2005. This will also the first of the four planned Krishna series to be showcased on Cartoon Network.


    Krishna: The Birth takes the count of local animations acquired and showcased by Cartoon Network to 12, with four of these launching in 2006 itself.


    Turner International India Pvt. Ltd managing director Anshuman Misra said, “We are extremely enthused by the response of our audience to local animations acquired and telecast by Cartoon Network over the years. Airing locally produced shows is one of the cornerstones of the Network‘s localisation strategy and helps us contextualise the content for our Indian audiences. With the launch of Krishna: The Birth, the Network reiterates its promise of acquiring and showcasing over four local Indian animation products within this year itself, taking the total tally of home-grown animations acquired by Cartoon Network to 12! I am sure that this absolutely riveting and charming animated version of the birth of Lord Krishna, will be enjoyed by both parents and children, who have grown up listening or watching this enduring tale.”


    PMI Green Gold Animation Pvt. Ltd managing director Rajiv Chilakalapudi added, “We are delighted to be working with Cartoon Network and are thrilled at getting the opportunity to animate a personality such as that of Lord Krishna. Krishna gives us the platform to showcase Green Gold‘s Creative and technical strengths in Animation. Since its inception Green Gold has been focused towards the development of original intellectual animation properties with the assistance of powerful digital animation software tools while pushing the boundaries of constant innovation.”


    Debuting as part of Cartoon Network Theatre on 16 August, Krishna: The Birth is the enchanting tale of the miraculous birth of Lord Vishnu in the form of baby Krishna to Vasudev and Devaki. The story is set in an era when the human race was overburdened by the demonic forces of different kings posing themselves as the royal order. Perturbed by this disorder and chaos, the predominating deity of the Earth, known as Bhu Devi, and along with other Gods approached Lord Vishnu for help. Lord Vishnu promised them that he would take birth on Earth as Krishna, who would destroy all evil on the planet before the dawn of Kalyug. Krishna: The Birth‘ chronicles the events and incidents accompanying the birth of Lord Vishnu as Krishna.


    The first four parts of Krishna would cover the birth of Krishna, Krishna‘s childhood, Krishna‘s teenage, and Krishna killing Kansa. The first part of this series, Krishna: The Birth has been worked on by over 100 animation specialists and it took almost a year to make the same, from the stage of pre-production, with production taking six months

  • ‘Galli Galli Sim Sim’ to launch on 15 August on Cartoon Network













    MUMBAI: Turner International India Pvt. Ltd and Sesame Workshop will launch Galli Galli Sim Sim – the Indian version of Sesame Street – on 15 August. The preschool educational series will premiere on Cartoon Network at 1 pm.


    In the first season, the series comprising 65 episodes of 30 minutes each will be aired in Hindi, with usage of some English words.



    Galli Galli Sim Sim will address topics such as early literacy, creative thinking and reasoning, family and community life, healthy habits, and appreciating cultural plurality.


    With the launch of Galli Galli Sim Sim, Turner aims to create a new dimension in the realm of young kids‘ programming by introducing the concept of using mass media to promote joyful, fun-filled learning through the theory – “Seekhne ka Mastana Andaaz.”


    Galli Galli Sim Sim aims to revolutionise kids‘ programming in India with its well- researched content that will help in developing social, emotional and cognitive skills in children, and be the catalyst to encourage children to pursue educational goals.


    Turner International India Pvt. Ltd managing director Anshuman Misra said, “Having shaped kids‘ television in India, with the launch of the leading kids‘ channel, Cartoon Network, and subsequently the successful launch of Pogo, we, once again, aim to set a new benchmark in the industry with Galli Galli Sim Sim. As the leading kids‘ entertainment player, we have consciously decided to focus on educational development as we realise our social responsibility towards shaping the future of our next generations. The social and emotional development of children is largely influenced by television today, and there is no doubt, that this is the best medium to communicate effectively with children.”


    “Harnessing the power of television, we aim to make Galli Galli Sim Sim an integral part of the lives of young children in India. Our aim is to reach out to almost every home, extending the reach of the series through the electronic medium and other multi-media initiatives. We are making a bold run at engaging millions of young children and we are confident that this unique series will change the face of kids‘ education in India,” he added.


    Sesame Workshop executive vice president Daniel Victor said, “Sesame Workshop‘s mission is to create innovative engaging content that maximises the educational power of media to help children reach their highest potential. We at Sesame Workshop are very excited about the launch of the Indian series. The series celebrates the vibrant cultural heritage of India with its uniquely adapted content, muppet characters, and a diverse human cast representing the commonalities and diversities of Indian society. We are optimistic that the Indian version of Sesame Street, Galli Galli Sim Sim will make a meaningful difference to the lives of children in the country.”


    Miditech president Niret Alva added, “We are delighted to have partnered with Turner and Sesame Workshop in producing this path breaking series that aims to create a new genre in TV programming for kids in India. It has been a very exciting and enriching experience for all of us at Miditech to produce this series that celebrates the cultural diversity of India. We have ensured that the portrayal of each of the characters and muppets is unique and meaningful as it is designed to create a long lasting impact on the lives of children.”


    Galli Galli Sim Sim, set in an “Indian Galli,” represents the reality of daily life for the widest possible range of Indian children and families. The series is targeted towards children between the age group of two to six years, transcends socio-economic barriers and will feature animated segments and live-action films, with music, stories, and art drawn from various elements of Indian culture and regions of the country.


    The Indian Muppet characters – Googly, Chamki, Aanchoo and Boombah have been specially created with Indian characteristics and elements. Along with them, a thought out human cast is also present.


    Taking the cause of spreading education and empowering children beyond the realm of television, Turner along with Sesame Workshop plan to undertake on-ground initiatives to reinforce the educational messages of the series and extend the project‘s reach and impact.


    In keeping with this, Turner today flagged off a “Galli Galli Sim Sim Literacy Yatra” to reach out to more and more children in India. This Yatra from New Delhi, recreating the magic of the show, will travel to various cities such as Lucknow, Bhopal and Mumbai, distributing educational material to children. The yatra will finally culminate in Mumbai on 8 September, coinciding with World Literacy Day. Additional plans to continue outreach activities will be coordinated by Sesame Workshop India, NGO.


    Funding for the development phase of Galli Galli Sim Sim was provided through the support of the United States Agency for International Development (USAID) and ICICI Bank. Moving forward, the producers of the series will look to combine the strengths and resources of the public and private sectors for local development initiatives.

  • ‘Barnyard’ uses Sun Technology for computer-generated animation

    MUMBAI: Nickelodeon Movies‘ computer-animated movie Barnyard, distributed by Paramount Pictures, features complex computer-generated animation that required unique and creative solutions from Sun Microsystems Inc.
     
    The film is Nickelodeon‘s most challenging animated film to date and features vast landscapes with vivid details, realistic shading and lighting, and scenes that incorporate more than 200 characters that move with surprising fluidity.


    Leveraging a rendering farm based on Sun Fire servers and Sun StorageTek data management systems, Barnyard‘s artists were able to quickly identify incomplete scenes, make necessary edits, and manage finished shots. The complex scenes were executed using 64-bit computing solutions from Sun that revolutionised how computer-generated imagery (CGI) is created and managed.


    “With a state-of-the-art computer-animated movie like Barnyard, a seamless interaction between the technology and artist is essential to make the characters come to life. Sun raised the bar by providing the only solutions that met this challenge and exceeded business expectations,” said Barnyard executive producer Aaron Parry.


    “We were thrilled that Sun was able to come up with a solution for us. Steve Oedekerk had some very specific and complex ideas that he wanted to see up on the screen, and Sun was integral in helping Steve and his team realize them,” said Barnyard executive producer Julia Pistor.


    Sun provided a 620-node server farm and storage solution that was crucial in the completion of the complex animation required. The solution is based on Sun Fire x64 enterprise servers powered by AMD Opteron processors with Direct Connect Architecture, and 100-terabyte Sun StorageTek 3510 and 3511 FC arrays and a Sun StorageTek tape library for online storage and backup of shot files and other movie assets.


    Sun Customer Ready Systems helped migrate the production from its previous 32-bit render farm, and then configured, assembled and tested the new Sun render farm for the production. In addition, Sun provided continuous on-site consultation and support to the Barnyard production team.


    Barnyard‘s producers believe their Sun solution may represent the first time a studio has relied entirely upon 64-bit technology to render a full-length animated movie.


    “Animated movies are evolving rapidly, demanding more and more lifelike characters and scenes that are challenging artists, directors and the technology industry to create better CGI in faster and easier ways. Sun is excited to meet these challenges with our expanded product line and range of service offerings,” said Sun‘s x64 product line business driver Pradeep Parmar.