Category: Kids

  • Disney’s BV Games adds ‘Disney Princess’ & ‘The Little Mermaid’ titles in the US

    MUMBAI: Disney Princesses and Ariel are joining the “Disney on the Go” portfolio of handheld video games. New handheld video game titles based on the Disney Princess and The Little Mermaid franchises will now be available at retail stores throughout North America.


    The new line-up from Buena Vista Games (BVG) includes: Disney‘s The Little Mermaid: Ariel‘s Undersea Adventure for the Nintendo DS, Disney‘s The Little Mermaid: Magic in Two Kingdoms for the Game Boy Advance and Disney Princess: Royal Adventure for the Game Boy Advance, informs an official release.


    Inspired by the award-winning film, ‘The Little Mermaid‘ handheld games provide interactive adventures that kids can take with them on-the-go,” said Buena Vista Games vice president of marketing Craig Relyea. “With the release of Disney‘s new two-disc ‘The Little Mermaid‘ Platinum Edition DVD today, fans of Ariel and her friends will have ample opportunities to share in the fun this holiday season.”


    Featuring six of Disney‘s beloved princesses, Disney Princess: Royal Adventure on the Game Boy Advance will be released alongside The Little Mermaid titles.


    “Since its debut in 2000, the Disney Princess franchise has become a leading girls lifestyle brand. Building on the franchise‘s popularity, the new Disney Princess: Royal Adventure game enables young girls to interact with their favorite characters in a new magical adventure,” said Relyea.

  • Nick US introduces interactivitity for preschoolers

    MUMBAI: American Pre-schoolers will “just press play.” Noggin, the commercial-free, educational preschool network from US kids firm Nickelodeon, is introducing a new form of interactive viewing for preschoolers, on its new, original, live-action series, The Upside Down Show.


    Starring comedy duo, The Umbilical Brothers (David Collins and Shane Dundas), the 13-episode half-hour preschool series developed by Sesame Workshop, the nonprofit educational organisation behind Sesame Street and Dragon Tales, will debut on Noggin on 16 October



    Set in a fantastical living room with more doors than walls, The Upside Down Show stars David and Shane, two brothers who live with their fun-loving sidekick Puppet, their invisible pet fly Fido, and the Shmuzzies, adorable fluff balls who speak “Shmuzzish” and love to rhyme. Each episode begins as the brothers “hand” an imaginary remote control to the viewers at home so they can “control” the duo’s physical motion by fast forwarding, rewinding or pausing their movement.


    Breaking ‘the fourth wall‘ of the television set, the brothers encourage their audience to participate in their antics and accompany them on their excursions. Every week, the duo embarks on a journey to explore new infinite worlds like the Very Hairy Room, Wind Room or Puppy Room, and everyday destinations like the beach, the airport or the movies. But Shane and David need help from their friends and viewers at home, as they don’t know where their destination is or how to get there!


    They take detours through magical doors in their apartment which allow the brothers — and the preschoolers playing along — to investigate the world around them.



    Nick says that The Upside Down Show provides a fresh new way for preschoolers to interact by learning critical thinking skills, rich vocabulary and relational concepts and life skills through pretend play. The series elevates the concept of imaginative play to a new platform in which children build valuable reasoning skills, develop creative problem solving abilities and enhance their understanding of and joy in the world around them.


    The remote control featured on the series becomes a fun tool to help children learn unique vocabulary and relational concepts, as well as to play along with these completely original, imaginary stories.



    The following preschool platforms will also kick off the launch of The Upside Down Show:



    Noggin.com is also streaming a ‘sneak peek’ clip from the premiere episode.


    Nickelodeon Preschool Television executive creative director Brown Johnson says, “David and Shane may be the two funniest men on the planet. They are silly, spontaneous, ridiculous, amazing and on the perfect wavelength for preschoolers.


    “The Brothers make ordinary things extraordinary — from taking a trip to the art museum or the beach to visiting wacky places like the sticky room, the no-room room, or the sandwich room, where they achieve ‘total sandwich.’ They make me laugh every time!”


    Sesame Workshop executive VP, creative director Liz Nealon says, “We’re very excited about the debut of The Upside Down Show, which is very different than other preschool shows. Pairing the irresistible antics of the Umbilical Brothers with the Workshop’s understanding that young children learn best through imaginative play has created a special kind of alchemy.


    “We‘ve worked hard to make sure that this offbeat and funny show also serves up serious school readiness – teaching and reinforcing cognitive thinking and language skills, and fostering a sense of mastery and self-confidence, all while keeping kids laughing and engaged.”



    In the first episode Art Museum Shane creates an artistic masterpiece to hang on the refrigerator, until he and David discover they don’t actually have a refrigerator! At the suggestion of their neighbor Mrs. Foil and with help from Puppet and their pet fly Fido, The Brothers look for an art museum to hang the piece of art. Along the way, Shane and David get stuck in the Sticky Room, lost in the Fog Room, and meet a young talented finger painter in the Museum of Finger Painting. The Brothers introduce “Pause,” “Rewind,” “Fast Forward” and “Instant Replay” buttons on the imaginary remote, and the viewers at home press the “Humongous” and “Minute” buttons to help Shane and David reach their final destination.


    In the second episode Farm Shane and David have a band called The Talking Airheads, which features Shane on guitar; David on drums and a cowbell; Fido the fly on trumpet; and The Shmuzzies on the Marimba. But the band faces a setback when David’s cowbell — which happens to be attached to an imaginary cow named Clarabelle – disappears! On their journey to find the cow, The Brothers spend time in the Great Big Bell Room, fish for the cowbell in the Boat Out At Sea Room and go for a ride in the Bicycle Room. Viewers help Shane and David along by pressing the “Seesaw” and “Steady’ buttons on the remote control.



    Noggins‘s site will feature a variety of content to complement the premiere of The Upside Down Show, including an online game where preschoolers can personalize an imaginary play experience with Shane and David by creating their own interactive video. The site will also feature downloadable clips from the series and several activities including The Upside Down Show printables, crafts, E-cards and more. Nick Jr.’s award-winning website (www.nickjr.com) will also launch The Upside Down Show interactive game and activities, in addition to featuring a dedicated playlist of clips from series on Nick Jr. Video.

  • Nickelodeon & Produce for Kids campaign encourage kids to lead healthier lifestyles

    MUMBAI: Kids channel Nickelodeon, has partnered with Produce for Kids to kick off a health campaign which will run till 5 November. Produce for Kids is an organization that educates kids on the benefits of healthy eating.


    The campaign will use promotional programs in produce departments across the US featuring Nick Jr.‘s Dora the Explorer and messaging surrounding the network‘s health and wellness campaign Let‘s Just Play encouraging kids to “Eat Smarter” and “Play Harder.” In addition, retailers will provide support for the program through advertising in circulars.


    Point-of-sale materials will be featured in produce sections that encourage kids to take their own personal steps towards living healthier lifestyles. Kids will also be encouraged to join the Produce for Kids‘ Healthy Kids Club as well as sign up for the Nickelodeon network‘s Let‘s Just Play Go Healthy Challenge, which empowers kids with the tools they need to live healthier lifestyles.



    The campaign will also be cross promoted on Nickelodeon‘s Let‘s Just Play web site (http://www.nick.com/letsjustplay) and the Produce for Kids web site (http://www.produceforkids.org/). Both sites will encourage kids to sign up for the Let‘s Just Play Go Healthy Challenge and Produce for Kids‘ ‘Healthy Kids Club‘.


    Produce for Kids‘ ‘Healthy Kids Club‘ provides kids with activities and nutritional tips that will aid them in choosing healthier food options. ‘Healthy Kids Club‘ members will be able to earn points and track their progress toward healthy living through an online scorecard at http://www.produceforkids.org/healthykids. The Grand Prize winner will receive a free bicycle and a $750 grant in their name for their school‘s athletic department or local Boys and Girls Club, informs an official release.


    “The Nickelodeon partnership with Produce for Kids allows us to expand the company‘s health and wellness resources on a local level in stores all over the country,” said Nickelodeon and MTVN Kids and Family Group senior vice president public affairs Jean Margaret Smith. “It raises awareness about the health benefits of eating fruits and vegetables when kids and families are actually making food choices in the supermarket. And it aligns with our commitment through the ‘Let‘s Just Play‘ campaign to provide community resources and tools for kids to make healthy lifestyle choices.”


    “We are very excited to enter into this partnership with Nickelodeon,” said Shuman Produce president and Produce for Kids founder John Shuman. “With incredible retail partners and sponsors on-board, we believe the partnership with Nickelodeon, and its Dora the Explorer and ‘Let‘s Just Play‘ brands, will strengthen the Produce for Kids program as we continue to boost the awareness of healthy eating with kids and parents nationwide.”

  • Nick celebrates ‘Worldwide Day of Play’ on 30 Sept; analyses American leisure habits

    Nick celebrates ‘Worldwide Day of Play’ on 30 Sept; analyses American leisure habits

    MUMBAI: As Nickelodeon celebrates Worldwide Day of Play by “going dark” on air 30 September to encourage kids to get up, go out and go play, Leisure Trends Group takes a look at recent trends in America’s leisure habits.

    Sponsored by Nickelodeon and its partners, Worldwide Day of Play is the highlight of its Let’s Just Play Go Healthy Challenge that has evolved into a health and wellness movement. Leisure Trends, the market research company has conducted an ongoing US survey to examine the changing landscape of Americans at play and publishes results in its quarterly LeisureTRAK.

    Leisure Trends data confirms Worldwide Day of Play is well timed to encourage continued activity when most households are burrowing in for winter. On average, as Americans move from summer into fall, they lose 20 minutes of leisure time per day, according to Leisure Trends Research director Laurel Hyslop, PhD. Americans lose an additional 10 minutes of leisure time once winter rolls around, she added.

    As time outdoors declines, TV becomes a bigger lure. Americans begin spending 13 more minutes on average a day watching television in September as compared to summer months. In fact, when asked what leisure activities they participated in the previous day, an analysis indicate outdoor sports decline 28 per cent from summer to fall and decline 40 per cent from fall to winter.

    In addition to seasonal changes in leisure habits, Leisure Trends has identified differences in leisure motivations and activities Americans pursue, with the tragedy of 9/11 marking a pivotal shift in priorities. Spending time with family and friends has always been a high priority, but since 9/11 it has become the top priority – moving ahead of the two traditional top choices, reading and TV. Family and friends matter, and Americans are finding time for them. This trend cuts across all ages and includes both sexes. As a favourite activity, socializing has risen from 23 per cent of Americans prior to 9/11 to 36 percent more recently.

    According to Hyslop another key trend is Americans 16 and older are moving away from team sports to individual sports. Team sports require more time, both to play and to organize playing partners. With all the things Americans want to do in their leisure, individual sports provide the most flexibility.

    “These trends also point to the shift toward pleasure and away from competition that has altered the very hierarchy of leisure motivations,” Hyslop said. The company has been studying leisure motivators for the past 15 years, finding they yield stronger consumer insights than such traditional dimensions as demography and geography. “Pleasure-seeking now exerts a stronger pull than competition in determining leisure pursuits. The changes point toward a growing desire to have fun and a declining interest in competition and getting ahead in life.”

    The clearest manifestation of the changing motivations is the long-term growth in participation in entertainment activities, up from 42 percent to 52 percent since 1990. “The ongoing battle between sport and entertainment will determine the future of leisure time in America,” Hyslop said.

    The absolute authority on leisure in America, Leisure Trends Group provides powerful insight into the changing habits of America at play and the implications to business.

  • Nickelodeon’s ‘Let’s Just Play Go Healthy Challenge’ kicks off in US

    MUMBAI: Nickelodeon and the Alliance for a Healthier Generation has kicked off the “Go Healthy Challenger Search 2007,” today, a nationwide US campaign that seeks to find the kids who will be featured in next year‘s Let‘s Just Play Go Healthy Challenge.


    Kids are encouraged to send in personal home videos sharing how they want to “go healthy” and why they want to be a 2007 role model for the campaign. The Let‘s Just Play Go Healthy Challenge follows real kids on-air on their personal journeys towards healthier lifestyles. It is part of Nickelodeon‘s Let‘s Just Play pro-social initiative, with partner the Alliance for a Healthier Generation — a joint initiative between the American Heart Association and William J. Clinton Foundation — to encourage kids to participate in active, healthy and playful lifestyles, informs an official release.


    To be considered as a Let‘s Just Play Go Healthy Challenger, kids will need to submit a “Performer Application,” which is available for download on http://www.nick.com/letsjustplay, along with no more than 10 minutes of home video footage.



    The 2007 Let‘s Just Play Go Healthy Challengers will be determined in early November. The chosen participants will be notified and those selected will be posted on http://www.nick.com/letsjustplay.


    Nickelodeon and the Alliance for a Healthier Generation will also be holding local casting calls open to kids on 14 and/or 15 October. The casting calls will consist of a videotaped interview, in which kids will be asked to answer questions about their health goals, how they would like to achieve those and why? A location for the casting call in New York is still to be determined.


    In addition, local American Heart Association divisions and Boys and Girls Clubs of America will support the casting process in various cities. Local volunteers will be on-site (specific venues to be determined) with required paperwork and video cameras to create the home video footage for kids to participate. Kids attending any casting calls are required to be accompanied by a legal guardian to provide permission to participate.


    The solicitation for the 2007 Go Healthy Challengers begins on 30 September, marking the network‘s Worldwide Day of Play celebration which includes the Let‘s Just Play Go Healthy Celebration finale at 7:30 pm ET/PT, adds the release.


    The 2006 Let‘s Just Play Go Healthy Challenge inspired more than 150,000 kids across the country to “go healthy” and become more active by following four real kids on-air in their personal health quests, and with tactical online tips that kids could use in their own lives. The Go Healthy Challenge, an on-air and grassroots campaign developed by Nickelodeon and the Alliance for a Healthier Generation encourages real kids to make their lives, schools and communities healthier.


    Nickelodeon is currently in its fourth year of its award-winning pro-social initiative, Let‘s Just Play. In November 2005, Let‘s Just Play entered into a partnership with the Alliance for a Healthier Generation to combat the spread of childhood obesity. The three organizations combined forces on a comprehensive media and public awareness campaign, encouraging young people to engage in healthy and active lifestyles.

  • Nick celebrates ‘Worldwide Day of Play’ on 30 Sept; analyses American leisure habits

    MUMBAI: As Nickelodeon celebrates Worldwide Day of Play by “going dark” on air 30 September to encourage kids to get up, go out and go play, Leisure Trends Group takes a look at recent trends in America‘s leisure habits.


    Sponsored by Nickelodeon and its partners, Worldwide Day of Play is the highlight of its Let‘s Just Play Go Healthy Challenge that has evolved into a health and wellness movement. Leisure Trends, the market research company has conducted an ongoing US survey to examine the changing landscape of Americans at play and publishes results in its quarterly LeisureTRAK.


    Leisure Trends data confirms Worldwide Day of Play is well timed to encourage continued activity when most households are burrowing in for winter. On average, as Americans move from summer into fall, they lose 20 minutes of leisure time per day, according to Leisure Trends Research director Laurel Hyslop, PhD. Americans lose an additional 10 minutes of leisure time once winter rolls around, she added.


    As time outdoors declines, TV becomes a bigger lure. Americans begin spending 13 more minutes on average a day watching television in September as compared to summer months. In fact, when asked what leisure activities they participated in the previous day, an analysis indicate outdoor sports decline 28 per cent from summer to fall and decline 40 per cent from fall to winter.


    In addition to seasonal changes in leisure habits, Leisure Trends has identified differences in leisure motivations and activities Americans pursue, with the tragedy of 9/11 marking a pivotal shift in priorities. Spending time with family and friends has always been a high priority, but since 9/11 it has become the top priority – moving ahead of the two traditional top choices, reading and TV. Family and friends matter, and Americans are finding time for them. This trend cuts across all ages and includes both sexes. As a favourite activity, socializing has risen from 23 per cent of Americans prior to 9/11 to 36 percent more recently.


    According to Hyslop another key trend is Americans 16 and older are moving away from team sports to individual sports. Team sports require more time, both to play and to organize playing partners. With all the things Americans want to do in their leisure, individual sports provide the most flexibility.


    “These trends also point to the shift toward pleasure and away from competition that has altered the very hierarchy of leisure motivations,” Hyslop said. The company has been studying leisure motivators for the past 15 years, finding they yield stronger consumer insights than such traditional dimensions as demography and geography. “Pleasure-seeking now exerts a stronger pull than competition in determining leisure pursuits. The changes point toward a growing desire to have fun and a declining interest in competition and getting ahead in life.”


    The clearest manifestation of the changing motivations is the long-term growth in participation in entertainment activities, up from 42 percent to 52 percent since 1990. “The ongoing battle between sport and entertainment will determine the future of leisure time in America,” Hyslop said.


    The absolute authority on leisure in America, Leisure Trends Group provides powerful insight into the changing habits of America at play and the implications to business.

  • Nickelodeon’s ‘Let’s Just Play Go Healthy Challenge’ kicks off in US

    Nickelodeon’s ‘Let’s Just Play Go Healthy Challenge’ kicks off in US

    MUMBAI: Nickelodeon and the Alliance for a Healthier Generation has kicked off the “Go Healthy Challenger Search 2007,” today, a nationwide US campaign that seeks to find the kids who will be featured in next year’s Let’s Just Play Go Healthy Challenge.

    Kids are encouraged to send in personal home videos sharing how they want to “go healthy” and why they want to be a 2007 role model for the campaign. The Let’s Just Play Go Healthy Challenge follows real kids on-air on their personal journeys towards healthier lifestyles. It is part of Nickelodeon’s Let’s Just Play pro-social initiative, with partner the Alliance for a Healthier Generation — a joint initiative between the American Heart Association and William J. Clinton Foundation — to encourage kids to participate in active, healthy and playful lifestyles, informs an official release.

    To be considered as a Let’s Just Play Go Healthy Challenger, kids will need to submit a “Performer Application,” which is available for download on http://www.nick.com/letsjustplay, along with no more than 10 minutes of home video footage.

    The 2007 Let’s Just Play Go Healthy Challengers will be determined in early November. The chosen participants will be notified and those selected will be posted on http://www.nick.com/letsjustplay.

    Nickelodeon and the Alliance for a Healthier Generation will also be holding local casting calls open to kids on 14 and/or 15 October. The casting calls will consist of a videotaped interview, in which kids will be asked to answer questions about their health goals, how they would like to achieve those and why? A location for the casting call in New York is still to be determined.

    In addition, local American Heart Association divisions and Boys and Girls Clubs of America will support the casting process in various cities. Local volunteers will be on-site (specific venues to be determined) with required paperwork and video cameras to create the home video footage for kids to participate. Kids attending any casting calls are required to be accompanied by a legal guardian to provide permission to participate.

    The solicitation for the 2007 Go Healthy Challengers begins on 30 September, marking the network’s Worldwide Day of Play celebration which includes the Let’s Just Play Go Healthy Celebration finale at 7:30 pm ET/PT, adds the release.

    The 2006 Let’s Just Play Go Healthy Challenge inspired more than 150,000 kids across the country to “go healthy” and become more active by following four real kids on-air in their personal health quests, and with tactical online tips that kids could use in their own lives. The Go Healthy Challenge, an on-air and grassroots campaign developed by Nickelodeon and the Alliance for a Healthier Generation encourages real kids to make their lives, schools and communities healthier.

    Nickelodeon is currently in its fourth year of its award-winning pro-social initiative, Let’s Just Play. In November 2005, Let’s Just Play entered into a partnership with the Alliance for a Healthier Generation to combat the spread of childhood obesity. The three organizations combined forces on a comprehensive media and public awareness campaign, encouraging young people to engage in healthy and active lifestyles.

  • Hungama TV to telecast talent show ‘Mother n Child’ on 14 &15 October

    MUMBAI: The Multimedia Informatics talent show Mother n Child grand finale round will be held on Sunday, 1 October in Mumbai. The telecast partners are Hungama TV and the show will be aired as a two part program on 14 and 15 October.


    This show aspires to identify and nurture talent in young children between the age 2 ? and 7 years old. The sixth edition of the event will pay tribute to the bond between children and their mothers and will witness mother-children pairs performing jointly through singing, dancing, mimicry, satire, comic skits, enacting fables.


    The ‘Mother n Child‘ event promises to help imbibe in a child, confidence, poise, stage presence, team spirit and also groom their basic personality. The auditions were held in the premises of schools such as R. N. Podar, Sailee International, Don Bosco and nurseries like Anandi Playschool, Tiny Steps and Junior Crafting, Blooming Buds. The grooming sessions for the event were held earlier this week and 40 shortlisted participants were called for the grand rehearsals. The finalists were given tips to better their performance as well as briefed about the camera angles and stage settings, states an official release.


    Multimedia Informatics Pvt. Ltd. distributed enrollment forms through various activity classes, hobby classes, dance classes and many such other intuitions. It also had extensive mobile van publicity at various places in Mumbai in addition to promotional activities at malls and multiplexes. It also had hoardings at strategic locations across the city. At every audition centre, an average of about 45 – 50 Mother n Child pairs participated. The final selection decision will be based on the judges, adds the release.


    Multimedia Informatics Pvt. Ltd. Shashank Mane says, “The bonds of motherhood are stronger than any other bond. A mother is also the one who identifies and nurtures the talent in a child. Keeping this in mind, Multimedia Informatics came up with a unique event called ‘Mother n Child‘, a chance for an early start to hone the talent in your child. Being our third event on Mumbai level, we decided to make it even bigger this year by reaching out to maximum schools as possible. And we have managed to get phenomenal response from participating schools and nurseries.”


    Sagarika (singer, model, and actress) one of the celebrity mothers, who participated in the earlier events said, “I would like to be a participant when my child grows eligible to participate. But I am not sure whether I will be able to perform with confidence and these people do.”


    Another celebrity mother Walucha Robinson (model) added, “It‘s not very easy to stand on stage and perform but that‘s how I started…I was young when I started out on a small little stage…but you get where you want to in life when you start small

  • Disney’s Buena Vista Games to acquire Climax Racing

    Disney’s Buena Vista Games to acquire Climax Racing

    MUMBAI: Buena Vista Games, Inc. (BVG), the interactive entertainment affiliate of The Walt Disney Company has announced the acquisition of video games company Climax Racing.

    The addition of Climax Racing allows BVG to create triple-A racing titles that meet the highest standards for creativity and quality. Terms of the deal are not being disclosed. The deal is expected to close in early October, informs an official release.

    Buena Vista Games senior vice president and general manager Graham Hopper said, “The acquisition of Climax Racing aligns perfectly with our strategic and geographic goals by allowing us to both reach into new genres and new markets for creative talent. Adding Climax Racing to our creative family will provide an additional catalyst for our continued growth in the video games market.”

    UK based Climax Racing is a known developer of racing games, including its critically-acclaimed work on such franchises as MotoGP and ATV Offroad Fury. The studio and its products have won or been nominated for awards, including winning four IGN Best of Show awards at E3 2006.

    “As a premier, award-winning studio that has created some of the best racing titles of all time, Climax Racing is an ideal component of BVG’s expanding portfolio of development talent,” said Climax founder and chief executive officer Karl Jeffery.

    The studio is of both strategic and geographic importance to BVG as it becomes the third internal studio, and the first in Europe, that BVG has added to its development capacity. BVG currently operates development studios in Vancouver, British Columbia (Propaganda Games), and Salt Lake City, Utah (Avalanche Software), adds the release.

    Tony Beckwith, co-founder of the studio, has been named vice president and general manager of Climax Racing as it continues its creative direction under BVG.

    “The Walt Disney Company holds one of the largest and most exciting portfolios of intellectual property in the world, and through BVG, we look forward to having access to the company’s deep resources in the video games space to continue creating remarkable interactive entertainment,” said Beckwith. “This promises to be a mutually beneficial relationship and we believe that together we will make outstanding games for the next generation and beyond.”

  • Disney’s Buena Vista Games to acquire Climax Racing

    MUMBAI: Buena Vista Games, Inc. (BVG), the interactive entertainment affiliate of The Walt Disney Company has announced the acquisition of video games company Climax Racing.


    The addition of Climax Racing allows BVG to create triple-A racing titles that meet the highest standards for creativity and quality. Terms of the deal are not being disclosed. The deal is expected to close in early October, informs an official release.


    Buena Vista Games senior vice president and general manager Graham Hopper said, “The acquisition of Climax Racing aligns perfectly with our strategic and geographic goals by allowing us to both reach into new genres and new markets for creative talent. Adding Climax Racing to our creative family will provide an additional catalyst for our continued growth in the video games market



    UK based Climax Racing is a known developer of racing games, including its critically-acclaimed work on such franchises as MotoGP and ATV Offroad Fury. The studio and its products have won or been nominated for awards, including winning four IGN Best of Show awards at E3 2006.


    “As a premier, award-winning studio that has created some of the best racing titles of all time, Climax Racing is an ideal component of BVG‘s expanding portfolio of development talent,” said Climax founder and chief executive officer Karl Jeffery.


    The studio is of both strategic and geographic importance to BVG as it becomes the third internal studio, and the first in Europe, that BVG has added to its development capacity. BVG currently operates development studios in Vancouver, British Columbia (Propaganda Games), and Salt Lake City, Utah (Avalanche Software), adds the release.


    Tony Beckwith, co-founder of the studio, has been named vice president and general manager of Climax Racing as it continues its creative direction under BVG.


    “The Walt Disney Company holds one of the largest and most exciting portfolios of intellectual property in the world, and through BVG, we look forward to having access to the company‘s deep resources in the video games space to continue creating remarkable interactive entertainment,” said Beckwith. “This promises to be a mutually beneficial relationship and we believe that together we will make outstanding games for the next generation and beyond.”