Category: Kids

MUMBAI: ITC Foods has announced a nationwide campaign titled ‘Sunfeast Hara Banao‘. In its third year, this campaign aims at educating children about the growing environmental adversities and their contribution in “Saving the Environment”. This year Shah Rukh Khan has also been roped in.

The environmental campaign, which will run across schools in the cities will organize a signature drive – “Sow a Seed Today Campaign”, where in students collect signatures from people who pledge to do their bit for saving the environment by recycling and sowing a seed as part of the first phase.

MUMBAI: On Friday 20 October 2006 Sony Pictures Releasing of India will release Sony Pictures Releasing‘s first animated film Open Season.

The film is about Boog, a domesticated 900lb. Grizzly bear finds himself stranded in the woods three days before Open Season. Forced to rely on Elliot, a fast-talking mule deer, the two form an unlikely friendship and must quickly rally other forest animals if they are to form a rag-tag army against the hunters.

Sony is doing innovations to push this film. Speaking to Indiantelevision.com on this Sony Pictures Releasing of India manager advertising and promotions Harshvardhan Gangurde says that a campaign on television has been running on kids channels for the past couple of weeks.

The idea of using the likes of Pogo, Animax, Nickelodeon is that the main audience for this film is kids. So spots pushing the film have been airing together with soundbytes from the voice cast. This includes Martin Lawrence who provides the voice for Boog and Ashton Kutcher who voices Elliot talking about their experiences making the film.

30 prints of the film will be released. Interestingly the film will not be dubbed. Open Season is also being released in Imax. So Sony Pictures and Imax are doing a special push. From tomorrow on ground activity will start where the two characters from the film will be present in person.

They will start their activity by visiting malls in Mumbai as well as Imax Adlabs at Wadala. They will then go to Hyderabad. A bus has been arranged for and the two characters will visit different locations with the aim of meeting kids and families. Imax is also looking at having a mini jungle set up in their theatres where kids can play.

Sony Pictures also kicked off a school contact programme which is drawing to a close. This was done in conjunction with Sanctuary Magazine. Since the film is about nature conservation the partnership was a natural fit.

Activity was done in 200 schools across the country. An activity sheet was given where kids did mazes, colouring, essays. Talks were also given on the importance of preserving the natural environment. Screenings will now be held for school kids. In addition Sony Pictures is also looking to help Sanctuary Magazine with its Save A Tiger petition. So at cinema halls people who buy a ticket for the film will be urged to sign the petition. This will then be sent to the President of India.

Booproo chewing gum is the brand that has tied up with the film. They have cut a TVC which seeks to push the brand by leveraging the equity of the film‘s characters. On the mobile front Sony Pictuers through its partner Hungama Mobile will be distributing content. This includss games, voice tones, video ringtones. One can send an SMS to 4646 to get these products.

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MUMBAI: Turner Broadcasting and Nokia have announced that high-quality content from Turner‘s Cartoon Network will be made available for consumer downloads through the Nokia Content Discoverer client, embedded in Nokia devices available in markets globally. The territories covered under this agreement include United Kingdom, France, Italy, Germany, Spain, Belgium, The Netherlands, Finland, Sweden and Norway.

Under this multi-country deal between the companies, mobile subscribers will be able to browse, download and purchase over-the-air Cartoon Network games, video clips, and other content from a dedicated Cartoon Network mobile content “storefront” available to consumers through the device-resident Nokia Content Discoverer client, part of Nokia‘s complete mobile content ecosystem, informs an official release.

A selection of Cartoon Network favourites – ranging from Johnny Bravo to Dexter‘s Laboratory will be offered on the service. The new agreement provides a method for people to quickly access and enjoy Cartoon Network entertainment on buses, at school or in the office, according to Turner Broadcasting vice president Commercial Distribution and Digital Media Sales Phil Lawrie.

Turner is delighted to offer a Cartoon Network catalog as part of the exciting Nokia Content Discoverer initiative,” said Lawrie. “Accessing and buying mobile content can often be challenging for the end-user. Having an embedded showcase for our Cartoon Network content as part of Nokia Content Discoverer will eliminate these barriers and provide a shop window for games, video clips, wallpapers and much more in the future. In a nutshell, it‘s content purchase made easy – with a positive commercial outcome for all stakeholders: Turner, Nokia and the network operator. And our consumers will now be just a few key-strokes away from Cartoon Network favorites like The Powerpuff Girls and Dexter‘s Laboratory.”