Category: Kids

Speaking on Barbie‘s latest marketing initiative Mattel Toys India managing director Sanjay Luthra said, “The range of 12 Dancing Princesses: the dancing Barbie doll, the other doll characters, a musical castle, a stretch-limo Carriage etc. supported by lifestyle consumer products – takes every little girl deeper into the world of brand ‘Barbie‘ and enhances her magical experience and interaction with her favourite Doll. Mobile content is one more avenue to reach out to parents‘ who are trying to keep up with their tech-savvy Kids!”

He added, “While Experiential Marketing has always been an important element of our Brand‘s Strategy; 360 Degree programs such as these, merely help to build our consumer‘s loyalty and inclination to “live in” Barbie‘s world with Barbie and for parents who want to teach their children, traditional family values and togetherness that that we respect as part of our Indian beliefs, Barbie brings alive the same, through story and example.”

Speaking on the mobile content offering the digital content production and distribution company, Rajshri Media (P) Limited managing director Rajjat A. Barjatya said, “We have been enthralled at the response to Barbie mobile content over the last one year and are delighted to release yet another property on the mobile phone. In fact very soon, we have plans to bring Barbie a lot more close to you, by launching the Barbie MobiWorld on our short code and a series of mobile games too. We are quite confident that the new initiatives we are taking, along with Mattel, will be well accepted.”

In addition, this entertainment property is also supported by lifestyle consumer products such as: the animation movie content on VCD and DVD from Universal Pictures and distributed locally by SaReGaMa, and other licensed consumer products such as storybooks from Euro Kids and Sterling Publishers, role play toys and costumes, My Size jigsaw puzzles and tableware from Mahindra Intertrade , play cosmetics from Magicwell, bags from Genius Leathercraft, innerwear from A-Klass Fashions, nightwear from SD-Lounge and bed linen from Portico, adds the release.

The Toonami: Game On, Video Gaming Championship is an on-ground extension of the new Toonami look and feel, giving kids an opportunity to personally experience shows featured in the action block. Cartoon Network will undertake a school contact programme spanning seven cities: Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Ahmedabad and Ludhiana, to promote the stunt.

Kids can participate in the on-air contest which will give away prizes for early bird entries on the premiere day. Toonami watches, loads of Pokémon goodies, Cybergiants and one Xbox 360 gaming console will be up for grabs every week, states an official release.

Turner International India vice president advertising sales and networks India & South Asia Monica Tata said, “We have always believed in constant innovation and creativity through self evaluation as well as our understanding of what our viewers need. Cartoon Network‘s latest study, New Generations, revealed that the concept of gaming is fast gaining popularity with Indian kids and in keeping with our commitment to listen to our consumers, we have launched Toonami: Game On, Video Gaming Championship while also giving a new look to the Toonami block during this time to make it one of the trendiest destinations on television.”

Toonami claims to be the first block for kids on Indian television that focused on action shows. This block airs shows such as Pokémon, Beyblade, Digimon, Duel Masters and now Gransazers between 5 pm to 6.30 pm.

Pokémon is the story of Ash, a 10 year old Pokémon trainer. His Pokémon – ‘Pikachu‘ and his friends – Brock, May and Max – are always on an adventure as they travel to participate in battles, win medals and come closer to being a Pokémon Master Trainer. Pokémon Series 7 is the brand new season of Pokémon Advanced Challenge which sees Ash continuing on his journey in the Hoenn League.

While Gransazers revolves around the descendents of an advanced human civilization, which was wiped out billions of years ago during a conflict with a terrestrial race called the Astral Allies. The twelve descendents, called Sazers, form four separate tribes: Fire, Wind, Earth and Water. Each Sazer possesses extraordinary powers, and is able to control the ‘Super Star God‘, mammoth war machines constructed by their ancient ancestors. At first, the tribes begin to wage wars amongst each other on Earth, until they discover that the Astral Allies are planning another strike, this time the domination of humankind. Upon this revelation, the tribes join forces to mobilize a resistance against the invaders and protect the future of all life on Earth.

Cartoon Network has played hosted to several on-ground events in the past including such as Join The Powerpuff Generation, Toon Cricket, Toon Yatra, Next Big Toon, School Is Cool and Save Dexter‘s Brain.

Turner International India Vice President advertising sales and networks India and South Asia Monica Tata said, “Indian animation which has aired on Cartoon Network, has always been a huge success and we are extremely happy to introduce two of the most well-known features, specially dubbed in Tamil, for our audience in the state. Tamil languaging is a natural extension of Cartoon Network‘s overall localisation strategy for India.”

Both the movies have been produced by Chennai-based Pentamedia Graphics Limited. The 2D animation feature, The Legend of Buddha, is an inspirational story of the journey of Prince Siddhartha of the Kingdom of Kapilavastu, whose experiences prod him to pursue the true meaning and purpose of life. Siddhartha leaves his palatial comforts to embark on an arduous journey of self-realization. The movie captures through its storyline, the milestones that mark the path of Prince Siddhartha to Nirvana and becoming ‘The Enlightened One.‘

While on the other hand, Pandavas – The Five Warriors is an adaptation of one of India‘s greatest epic, the ‘Mahabharata.‘ With exotic backgrounds, intricate sets and action filled battle scenes, the film is broad in scope and also has been awarded the National Award for Best English Feature Film 2000 and the second Best Animation Feature Film at the Vancouver Effects and Animation festival, 2001, Pandavas promises to be the perfect entertainer for kids and their families.

Cartoon Network India also acquired several other locally produced programming including Sinbad – Beyond The Veil of Mists, Ramayana – The Legend Of Prince Ram, The Adventures of Tenali Raman, The Adventures of Chhota Birbal, Vikram Betaal, Akbar Birbal and Son Of Alladin.