ITV

Category: Kids

  • Star plus launches kids weekly ‘Golu Ke Goggles’

    MUMBAI: After the launch of prime-time kids shows – Antariksh and Lucky – in both the weekday & weekend band, leading Hindi general entertainment channel Star Plus has announced the launch of yet another show targeted at young viewers – Golu Ke Goggles, a nature bound adventure show, starting Friday, 24 November at 8 pm.


    Golu Ke Goggles is the story of a simple and na?ve 12-year-old boy from a hill-station – Golu and is played by theatre actor Karan Atri.


    Star India executive vice president Deepak Segal said, “After Antariksh and Lucky, Golu Ke Goggles is yet another endeavor to present fiction aimed and directed towards young viewers. Golu Ke Goggles is an out and out nature bound adventure show packaged with a lot of fun as it brings out the innocence of its characters, and is sure to keep the viewers entertained.”


    The show is produced by Grusha Kapoor and Bikramjeet Singh Bhullar from Indian Production House and directed by Shahjahan and Sunil Chaurasia.

  • UK regulator institutes total ban on junk food ads around kids shows













    MUMBAI : Indian broadcasters riled that India is moving too fast from “unregulated to over-regulated”, might consider trying to digest this piece of news. UK’s broadcast regulator Ofcom has announced a total ban on junk food and drink advertisements in and around all programmes of particular appeal to children under 16, broadcast at any time of day or night on any channel.


    The “significant restrictions” Ofcom is planning to introduce in Britain is intended to limit children’s exposure to television advertising of food and drink products high in fat, salt and sugar.


    The new rules would come into effect from the end of March 2007. Restrictions would be phased in over 24 months to the end of 2008. Ofcom will review the effectiveness and scope of new restrictions in autumn 2008.



    In addition to general content rules requiring responsible advertising to all children at all times, Ofcom has also put forward new rules on the content of advertisements targeted at primary school children. These rules would ban the use of celebrities and characters licensed from third-parties (such as cartoons), promotional claims (such as free gifts) and health or nutrition claims.


    All restrictions on product advertising will apply equally to product sponsorship.


    The restrictions would apply to all broadcasters licensed by Ofcom and based in the UK, including international broadcasters transmitting from the UK to audiences overseas.


    Ofcom has estimated that the impact on total broadcast revenues would be up to ?39m per year, falling to around ?23m as broadcasters mitigate revenue loss over time. The commercial public service broadcasters (ITV plc, GMTV, Channel 4, and five) could lose up to 0.7% of their total revenues. Children’s and youth-oriented cable and satellite channels could lose up to 8.8% of their total revenues; up to 15% of total revenues in the case of dedicated children’s channels.


    While TV and advertising industries have called the new rules draconian, consumer groups have slammed Ofcom as having “caved in to the powerful food and advertising lobby” and not going far enough on the matter.


    Sustain, an alliance of over 300 organizations in the UK that campaign for better food, have said a 9 pm watershed for junk food advertising was the “only way” to tackle childhood obesity.

  • McDonald’s ‘Happy Meal’ can win kids a trip to Disney Land in Hong Kong

    MUMBAI: Food service retailer McDonald‘s has kicked off the ‘Hong Kong Disney Land Contest‘ that will give kids the opportunity to win a free trip to Disney Land in Hong Kong.


    Two families (one child + Mom and Dad) will win the free trip for two nights and three days (including air tickets) to Hong Kong Disney Land.



    With every ‘Happy Meal‘ kids need to SMS the six-digit code from the contest coupon inside the box to 7007, states an official release.


    In addition, kids get to take home toys of Disney characters including Mickey, Donald and Pluto with every Happy Meal. The ‘Hong Kong Disney Land Contest‘ will be available at all McDonald‘s restaurants across Mumbai, Pune, Ahmedabad, Vadodara, Indore, Bangalore and Hyderabad.


    Winners of the ‘Hong Kong Disney Land Contest‘ will be chosen randomly and announced at the McDonald‘s restaurants at the end of the promotion, which concludes on 10 December 2006.

  • Hungama TV’s ‘Oral-B John aur Kaun’ to hit television on 2 December

    Hungama TV’s ‘Oral-B John aur Kaun’ to hit television on 2 December

    MUMBAI : Kid’s talent hunt Oral-B John aur Kaun, is set to premiere on Hungama TV on 2 December. The 13 episode reality show will culminate in the selection of a winning pair of a girl and boy to star alongside John Abraham in UTV’s film Goal. The grand finale of the show will be telecast on 13 January 2007.

    40 kids from across five-cities were evaluated on their acting and dancing skills in three rounds judged by television stars Poonam Goel and Shraddha Nigam. The quarter final round reduced the number of kids to 20, with an equal number of boys and girls. The final eight were selected in the semi-final round to compete in the finale that would be judged by film director Vivek Agnihotri in addition to the other two judges.

    In the Finale, the eight contestants would be evaluated on their acting skills and two winners will get an opportunity to star along with superstar John Abraham in Vivek Agnihotri directed movie Goal.

    The show will be hosted by Roshan Abbas and Karishma Randeva and promises not only to entertain but also hopes to provide an interesting peek into the grooming and training of the youngest talent pool of India.

  • Kerzner ties with Discovery, Nickelodeon and MTV in bid for IR

    MUMBAI : Kerzner-CapitaLand in the bid to build Singapore‘s second integrated resort has signed exclusive deals with Discovery Channel, Nickelodeon, MTV and Johnson‘s.


    Kerzner-CapitaLand is banking on a fully integrated family concept to secure its bid for the Sentosa integrated resort, asserts an official release.


    Kerzner International Holdings president Tobin Prior said, “MTV is the leading music network in Asia and we believe Nickelodeon is the leading youth TV network in Asia. And we believe that they give us very important content to leverage off and very important exposure into those markets.”



    Both MTV and Nickelodeon will establish state-of-the-art interactive television studios within the resort where young visitors can interact with Nick characters and celebrities during live programming.


    Discovery, on the other hand, will run a kids‘ camp on marine life – for children aged 3 to 12, while baby-care specialist Johnson‘s will provide baby travel kits and professional baby-sitting services for visitors to the resort.Kernzer is also planning to build a hi-tech aquarium on Sentosa, which will include Aqua Labs where visitors can find imaginatively curated collections and futuristic technologies, adds the release.


    There will also be a 300-seat 4D theatre within the aquarium and an Atlantis Lab where students can participate in hands-on experiments.On the retail end, Kerzner highlighted a chocolate and candy factory and an ice-cream station, targeted at young spenders.


    “I think the distinction between us and the others is what we can develop in an integrated fashion that‘s going to appeal to families both from a facility point of view and, very importantly, from a programming and operating point of view,” Prior said.

  • Hungama TV’s ‘Oral-B John aur Kaun’ to hit television on 2 December

    MUMBAI : Kid‘s talent hunt Oral-B John aur Kaun, is set to premiere on Hungama TV on 2 December. The 13 episode reality show will culminate in the selection of a winning pair of a girl and boy to star alongside John Abraham in UTV‘s film Goal. The grand finale of the show will be telecast on 13 January 2007.


    40 kids from across five-cities were evaluated on their acting and dancing skills in three rounds judged by television stars Poonam Goel and Shraddha Nigam. The quarter final round reduced the number of kids to 20, with an equal number of boys and girls. The final eight were selected in the semi-final round to compete in the finale that would be judged by film director Vivek Agnihotri in addition to the other two judges.


     












    In the Finale, the eight contestants would be evaluated on their acting skills and two winners will get an opportunity to star along with superstar John Abraham in Vivek Agnihotri directed movie Goal.


    The show will be hosted by Roshan Abbas and Karishma Randeva and promises not only to entertain but also hopes to provide an interesting peek into the grooming and training of the youngest talent pool of India.

  • Kerzner ties with Discovery, Nickelodeon and MTV in bid for IR

    Kerzner ties with Discovery, Nickelodeon and MTV in bid for IR

    MUMBAI : Kerzner-CapitaLand in the bid to build Singapore’s second integrated resort has signed exclusive deals with Discovery Channel, Nickelodeon, MTV and Johnson’s.

    Kerzner-CapitaLand is banking on a fully integrated family concept to secure its bid for the Sentosa integrated resort, asserts an official release.

    Kerzner International Holdings president Tobin Prior said, “MTV is the leading music network in Asia and we believe Nickelodeon is the leading youth TV network in Asia. And we believe that they give us very important content to leverage off and very important exposure into those markets.”

    Both MTV and Nickelodeon will establish state-of-the-art interactive television studios within the resort where young visitors can interact with Nick characters and celebrities during live programming.

    Discovery, on the other hand, will run a kids’ camp on marine life – for children aged 3 to 12, while baby-care specialist Johnson’s will provide baby travel kits and professional baby-sitting services for visitors to the resort.Kernzer is also planning to build a hi-tech aquarium on Sentosa, which will include Aqua Labs where visitors can find imaginatively curated collections and futuristic technologies, adds the release.

    There will also be a 300-seat 4D theatre within the aquarium and an Atlantis Lab where students can participate in hands-on experiments.On the retail end, Kerzner highlighted a chocolate and candy factory and an ice-cream station, targeted at young spenders.

    “I think the distinction between us and the others is what we can develop in an integrated fashion that’s going to appeal to families both from a facility point of view and, very importantly, from a programming and operating point of view,” Prior said.

  • Microsoft’s Xbox 360 unveils ‘Viva Pi?ata’ in US

    MUMBAI: Microsoft Corp. will celebrate the launch of Viva Pi?ata on Xbox 360, with a multi-city tour in the US, by presenting children‘s activities and video game demonstrations at six launch events in New York, Miami and Los Angeles. It will also provide parents with information about online safety and Viva Pi?ata-related educational programs for children.


    The Xbox 360 video game follows the debut of the Viva Pi?ata Saturday morning animated television series on 4Kids TV Fox, states an official release.
     
    “The Xbox 360 game Viva Pi?ata inspired us to take the spirit of the game and expand the concept to create learning tools to help kids experience more about their Hispanic heritage in a fun and engaging way,” said Microsoft director of Xbox marketing Chris Di Cesare. “One example is a Viva Pi?ata digital desktop pet pi?ata that people can download to their computer. Every day the pi?ata will share new information about Hispanic culture from key holidays to Spanish vocabulary.”


    Children attending the events can enjoy pi?ata-making workshops, interactive video game demonstrations and the opportunity to be photographed with the characters from the Viva Pi?ata animated TV series. A traditional pi?ata breaking game will also give children an opportunity to win an Xbox 360 and Viva Pi?ata game.


    Viva Pi?ata, which translates to “long live the pi?ata,” invites gamers of all ages and skill levels to create an immersive world where living pi?atas inhabit an ever-changing environment. Beginning with a few basic tools, players build and take control of this environment, using their creativity and imagination to attract, protect, nurture and manage more than 60 pi?ata species that can visit their world and make it their home.


    With the launch of Viva Pi?ata, Microsoft extends the Xbox 360 brand to younger gamers and more diverse audiences. The tour is one of several Microsoft marketing efforts aimed at attracting more U.S. Hispanic consumers, and acknowledgement of the growing influence of Hispanic culture.


    According to a report published by the Selig Center for Economic Growth at the University of Georgia‘s Terry College of Business, U.S. Hispanics will control more disposable personal income than any other U.S. minority group by 2007. Hispanic consumer spending power is expected to top $863 billion, a 300 percent increase in disposable spending power from 1990, adds the release.


    “The video game is one of several initiatives that Microsoft has created in an effort to promote diversity through innovative products,” said Microsoft director of Multi-Cultural Marketing José Pi?ero. “Microsoft‘s initiative around Viva Pi?ata is a clear indication of the company‘s support and interest in the Hispanic community.”

  • Former Disney boss Eisner enunciates ‘box’ theory at HT summit

    Former Disney boss Eisner enunciates ‘box’ theory at HT summit

    MUMBAI: The success is all in a box. The financial box coupled with micro-management is the key to the success of any enterprise, says Michael Eisner, who used to head US media conglomerate Walt Disney.
    Speaking at the ongoing Hindustan Times Leadership Summit, Eisner complimented India on its success and traced its cultural heritage as a reflection of its potential.

    Speaking about the glorious story of Walt Disney drawn from the concept of ‘Inside Box’, he pointed to the success that creativity could bring to any business. He also highlighted the need to learn lessons fast and to evolve to succeed rather than being bogged down by them.

    “We faced resistance when we entered France and were pelted with eggs. In India we did not get that reception. The Indian film industry is a success story, so I do not wish to suggest how it has to develop. But then we have developed the model that has had tremendous success” said Eisner.

    Stressing on the importance of weaving creativity around the financial box, he said, “Creativity is essential to any industry, not just animation. Creativity has to have a symbiotic relationship with financial aspects.”

    Eisner also pointed out that using the benefits of micro management, Disney achieved success. “We never lost a dime on a single movie, thanks to the financial box. Creativity can flourish within financial limits. It really works,” said Eisner.

    He explained that Disney, which was also involved in other activities, the financial box system had been deployed to achieve maximum benefits.

    Quality, creative products and the ability to bond with the customers was the mantra that Disney adopted in every toy, movie, hotel room, ashtray, Broadway, credit card etc. “Each of it is a dot that symbolises the Disney brand. The brand friendly initiative is also reflected in our hotel initiative (32 hotels) and each hotel is a financial box. We used whimsical icons to bring in creativity. In Star Cruise — it was a floating box –creativity was witnessed in gambling that was introduced,” said Eisner.

    Highlighting the importance of internet, Eisner said, “The world has become a single dot. Time, money or language, internet has impacted every part of the entertainment industry. With a video and internet one can be creative. Internet is the next platform for the entertainment industry. Fantastic things with tremendous potential are possible with internet.”

    “Think inside the box, micro-manage it and have a good time. That is what it takes to become a financial success,” was the mantra of Eisner.

  • Star Plus kicks off ‘The Lucky Watch and Win contest’

    MUMBAI: Weeks after the launch of the new show Lucky, Star Plus is geared to kick start its on-air contest ‘The Lucky Watch and Win contest‘.


    The contest question will be flashed during the show which airs every Saturday at 8 pm. Participants will be required to answer the question just SMS ‘Lucky‘ to 7827 or log on to www.indya.com. One lucky winner stands to win a family trip (a trip for four) to Disneyland, Hong Kong, two weekly winners will win Xboxes and 100 goodie bags will be given out to 50 kids every week, for two weeks. The contest period is from 18 November – 2 December.



    The first question will be announced on 18 November, while the deadline for responses is 12 noon, 23 November. On 25 November, question 2 will be announced and the winner of question 1 will be placed on the scroll on air. The answers to the second question must be sent by 12 noon on 30 November. While on 2 December the winner of question 2 and one mega winner who has answered both the questions correctly will be randomly selected. The mega winner‘s name will be announced on the slate and the weekly winner on the scroll.


    In addition, this on-air contest will be complimented with a school contact programme across Mumbai, Delhi, Pune, Kolkata, Ahmedabad, Chandigarh and Lucknow. This school contact programme will be activated in 2000 schools across the same seven cities including. Children across these schools will get a chance to play games and win Star merchandise.