ITV

Category: Kids

  • Sai Abishek takes charge of kids content at Warner Bros Discovery India

    Sai Abishek takes charge of kids content at Warner Bros Discovery India

    MUMBAI: It’s official. After weeks of radio silence from Warner Bros Discovery (WBD), the reshuffle at the top of its kids content division in India has finally surfaced — and via LinkedIn, no less.

    Sai Abishek, who already wears a formidable hat as head of content across original commissions, programming strategy, acquisitions and more, has now added factual entertainment, lifestyle & kids, South Asia to his growing remit at WBD.

    The move confirms Indiantelevision.com’s earlier report on the departure of Uttam Pal Singh, the long-serving head of WBD’s kids cluster in South Asia, which includes Cartoon Network, Pogo and Discovery Kids. At the time, WBD kept mum — neither confirming nor denying Singh’s exit. (https://www.indiantelevision.com/television/tv-channels/people/kids-cluster-head-uttam-pal-singh-departs-from-warner-bros-discovery-250605).

    Abishek updated his LinkedIn profile earlier today, cheerfully noting his expanded role. Meanwhile, Singh’s profile still lists him as head of kids cluster, South Asia — though it’s likely just a matter of time before that too changes.

    At Indiantelevision.com, we don’t do guesswork — just verified, on-the-record reportage. Let the other B2B trade portals peddle speculation.

  • JioStar Kids’ Network teams up with Aamir Khan’s Sitaare Zameen Par for a toon-filled mega contest

    JioStar Kids’ Network teams up with Aamir Khan’s Sitaare Zameen Par for a toon-filled mega contest

    MUMBAI: Cinema just met cartoons, and kids across India are cheering. In a blockbuster cross-screen move, JioStar Kids’ Network has partnered with the upcoming Hindi cinema release Sitaare Zameen Par, offering children a once-in-a-lifetime chance to meet Aamir Khan—on and beyond their TV screens.

    The campaign is part of a strategic collaboration between the film’s marketing team and JioStar Kids’ Network, which operates top kids’ channels like Nick, Sonic, Disney Channel and Hungama. As the official Kids channel partner for the film, JioStar is rolling out a week-long promotional blitz featuring Aamir Khan alongside the network’s beloved toon characters.

    At the centre of the campaign is a high-energy on-air contest where lucky winners get to meet the superstar himself. Kids are invited to tune in and participate, with the contest designed to deepen viewer engagement through storytelling, imagination, and real-world rewards.

    This partnership blends the magic of cinema with the influence of JioStar toons, offering a real-world experience that not only attracts young audiences but also deepens brand love and engagement in ways that go beyond the screen.

    JioStar, known for crafting homegrown characters and filling content gaps in the kids’ space, brings its audience insights and engagement know-how to the table—ensuring that the partnership does more than promote a film. It builds cultural recall and excitement, especially with a title as emotive as Sitaare Zameen Par, set to release in cinemas on 20 June.

    With Aamir Khan’s star power, JioStar’s cartoon magic, and a campaign that brings both together, kids are in for a treat—and maybe, a handshake with a superstar.

  • Toon in drop out mall crawl brings summer mayhem for kids

    Toon in drop out mall crawl brings summer mayhem for kids

    MUMBAI: What do you get when Chhota Bheem, Tom & Jerry, Ben 10, and Mr. Bean walk into a mall? No, it’s not a joke setup, it’s Warner Bros. Discovery’s summer tour turning shopping centres into cartoon chaos with the mother of all toon takeovers.

    With Pogo, Cartoon Network, and Discovery Kids uniting for a high-energy, 10-city mall activation, Indian kids are in for a summer that’s equal parts action, laughter, dance-offs, selfies, and superhero hugs. The blockbuster bonanza kicked off this May and continues through June, transforming malls in metros like Mumbai, Chennai and Bengaluru and even non-metro hubs like Aurangabad, Kottayam and Ahmednagar into playgrounds of pure animated madness.

    Themed zones will see POGO’s India Ke Superheroes (featuring Little Singham, Chhota Bheem and Chhutki) rubbing shoulders with Cartoon Network’s Jhatpat Action Khatpat Comedy icons (Ben 10, Teen Titans Go, Tom & Jerry, and Powerpuff Girls) while Discovery Kids’ Katti Batti Dosti Pakki springs to life with Titoo and Mr. Bean’s wacky camaraderie.

    But it’s not just for the ‘Gram although there are selfie spots aplenty. Think interactive games, creative art corners, dance battles, and themed installations that pull kids right into the worlds they usually only binge-watch. The energy isn’t just reserved for the malls either. Online extensions include digital challenges, UGC contests, and highlights from the on-ground madness keeping the FOMO real.

    Warner Bros. Discovery marketing head of South Asia Janhavi Vyas said, “At Warner Bros. Discovery, we’re passionate about crafting joyful, immersive experiences that unite families and ignite young imaginations. Through these summer activations, we’re transforming malls into vibrant hubs of creativity and entertainment, bringing fans close to their beloved characters,while delivering blockbuster fun that complements our exciting summer slate and creating lasting memories for our audiences.”

    And just in case parents were wondering how to get their kids off screens post-visit, WBD’s summer programming plans ensure they don’t have to. The slate boasts nearly 200 half-hours of fresh content across the three channels, including 22 new Chhota Bheem episodes, the premiere of Chhota Bheem in Samay Chakra, superhero specials like Leo! Rise of Super Singham, and Singhamverse Kaalverse 2.

    Chhota Bheem also turns 17 this May, and WBD isn’t letting that go unnoticed cue crossover events, Maha Blockbuster films, and weekly stunts. Add in strong brand partnerships and multiple language options, and you’ve got a summer lineup designed to keep India’s kids happily glued whether on-ground or online.

    In short, if your child disappears this May and June, don’t panic. Just follow the sound of cartoon catchphrases, dance floor beats and raucous laughter. Chances are, they’re at the mall, tooning out in the best way possible.

  • Bittu Bahanebaaz makes an excuse-filled splash on Sonic and JioHotstar

    Bittu Bahanebaaz makes an excuse-filled splash on Sonic and JioHotstar

    MUMBAI: Move over superheroes — the real mastermind on the block is a 10-year-old pro at excuses. JioStar Kids, the undisputed boss of Indian kids’ telly, has rolled out its cheekiest character yet with Bittu Bahanebaaz, now airing daily on Sonic at 12:30 PM with repeats at 9 AM and 7 PM — and same-day drops on JioHotstar.

    The show stars Bittu, a schoolboy who can cook up a brilliant excuse faster than you can say “homework not done.”  From dodging chores to outsmarting teachers, his everyday escapades are bursting with humour, imagination and a whiff of mischief that hits close to home. Think Dennis the Menace with a desi twist — and better timing.

    Penned to perfection, the show’s title track is written by none other than Gulzar sahab, whose clever rhymes and colourful metaphors inject even more life into Bittu’s already bouncy world.

    For Jiostar Kids, this is another feather in a cap already packed with hits like Motu Patlu, Chikoo aur Bunty, Rudra, and Pinaki & Happy – The Bhoot Bandhus. With Bittu Bahanebaaz, it’s doubling down on what it does best — stories that feel local, characters that feel like your next-door neighbour, and jokes that land with both kids and their amused parents.

    So next time your child comes up with a bizarre reason for a missing tiffin box, blame Bittu. Or better yet, switch on the television and join the fun.

  • JioStar Kids launches Bittu Bahanebaaz on Sonic to add mischief and magic to summer screens

    JioStar Kids launches Bittu Bahanebaaz on Sonic to add mischief and magic to summer screens

    MUMBAI: This summer, Sonic has a new trickster on the block. On 12 May 2025, JioStar Kids premiered its 15 homegrown IP, Bittu Bahanebaaz-a light-hearted series that follows the creative chaos of 10-year-old Bittu, who can talk his way out of nearly anything.

    Set to air daily at 12:30 pm on Sonic and available for streaming on JioHotstar, Bittu Bahanebaaz draws humour from everyday childhood conundrums and celebrates the power of quick wit and wild imagination. The title track, written by the legendary Gulzar, adds poetic flair to the antics.

    “At JioStar Kids, we remain deeply committed to understanding the pulse of today’s ever evolving consumer. Our aim is to create relevant, screen-agnostic content that resonates across platforms—stories that are relatable, inclusive, and designed for kids and families to watch together and create memorable moments while doing so”, said JioStar entertainment – head of cluster Alok Jain.

    Bittu Bahanebaaz is the latest jewel in JioStar’s expanding content crown. With hits like Motu Patlu, Chikoo aur Bunty, Shiva, Rudra, and Pinaki & Happy, the network continues to lead India’s kids’ genre in both local IP creation and cultural relevance. Its flagship channel Nick has held the number one spot in the category for 11 consecutive years.

    To fuel the show’s reach, JioStar has rolled out a multi-platform campaign across TV, digital, social, gaming, and cinema. Kids can also interact with Bittu through an AI-powered chatbot and customised games on the SonicGang website. Mall activations and influencer-led content will further deepen audience engagement.

    With this launch, JioStar Kids reinforces its position as India’s premier creator of local children’s content—and with Bittu’s antics now in motion, screen time is about to get a lot more fun.
     

  • ‘Jiyo Gopuda’: The Latest Offering from Sony AATH Promises Joy and Laughter

    ‘Jiyo Gopuda’: The Latest Offering from Sony AATH Promises Joy and Laughter

    MUMBAI: Sony AATH, known for bringing families together through heartwarming and entertaining stories, is thrilled to announce the launch of its show, ‘Jiyo Gopuda’. Adding a delightful dose of laughter and presenting a character quite unlike any other, ‘Jiyo Gopuda’ is all set to premiere on the channel on April 26, 2024.

    Jiyo Gopuda introduces viewers to the amusing Gopen Chandra Barik, who mysteriously arrives in Moglaipara and takes up residence in a rented attic. Gopuda’s seemingly impossible adventures and the unbelievable tales he spins from the confines of the attic charm the local children. He becomes a captivating figure for the landlord’s son, and his close-knit group of friends – Jhinuk, Chintu, Potla, Hotka and Chingri.

    Get ready to join Gopuda and his young companions on a series of unbelievably funny and imaginative adventures.

    Tune in to Sony AATH on April 26, 2025, at 12:30 PM, and watch ‘Jiyo Gopuda’, every Saturday and Sunday. Prepare for a weekend full of family fun and laughter!

  • Warner Bros. Discovery rolls out summer content storm with 200 new episodes across kids’ channels

    Warner Bros. Discovery rolls out summer content storm with 200 new episodes across kids’ channels

    MUMBAI: This summer, Indian kids won’t need sunscreen—they’ll need a remote and a comfy seat. Warner Bros. Discovery has unleashed an all-out content tsunami across Cartoon Network, Pogo, and Discovery Kids, dropping around 200 half-hours of brand-new programming guaranteed to keep screens lit and parents semi-defeated.

    The summer slate is anything but mild. From high-octane superhero mashups to punchy anime comedies and oddly endearing animated beans, the programming blitz is aimed at charming both gen alpha and the parents pretending they’re just watching “with the kids”.

    “We’re excited to deliver another unforgettable summer for kids and families across India. With fresh stories, beloved characters, and exciting crossovers, our new programming lineup is designed to entertain and inspire. At Warner Bros. Discovery, we’re committed to creating high-quality, engaging, and culturally resonant content — packed with action and humor,” said Warner Bros. Discovery head of kids cluster, south Asia, Uttam Pal Singh.

    Pogo goes full throttle with its flagship trio—Little Singham, Chhota Bheem, and Jay Jagannath—leading the charge in superhero crossovers, new episodes, and weekend movie double-bills. Chhota Bheem even turns 17 this summer, and the celebration includes fresh movies and Big Pictures.

    It’s ‘Jhatpat Action, Khatpat Comedy’ all the way on Cartoon Network. The lineup features new episodes of Teen Titans GO!, Bandbudh Aur Budbak, and Grizzy and the Lemmings, along with a brand-new season of the fan-favourite My Hero Academia. It’s a power-packed punch of slapstick and superpowers—your kids’ sugar rush, minus the calories.

    Discovery Kids dials up the friendship factor with its ‘Katti Batti, Dosti Pakki’ theme. Expect new episodes of Titoo, the ever-awkward antics of Mr. Bean: The Animated Series, as well as Larva and Fukrey Boyzzz. It’s where chaos meets charm, with a whole lot of weird in-between.

    And it’s not just the kids cashing in.

    Brands are muscling in on the action too.

    “Summer is a high-impact season for brands looking to connect with families,” said Warner Bros. Discovery head of advertising revenues, south Asia, Tanaz Mehta. “Our new lineup across Pogo, Cartoon Network and Discovery Kids offers compelling opportunities for co-viewing and brand integrations.”

    And the brand wagon is rolling deep:

    ●    Pogo is co-powered by Candyman Sourzz, Kellogg’s Multigrain Chocos, and Dettol. Associate Sponsors include Pediasure, Frooti and Nycil.

    ●    Cartoon Network is co-presented by Classmate, co-powered by Kellogg’s and Dettol, with Havmor Ice Cream and Complan as associates.

    ●    Discovery Kids teams up with Sunfeast Bounce and Dettol, plus associate tie-ins with Glucon-D, Kellogg’s, and Pediasure.

    With TV, digital, and ground activations in full swing, Warner Bros. Discovery is giving advertisers a triple-scoop sundae of eyeballs, engagement and brand-safe fun.

    Whether you’re eight or thirty-eight, this summer is less about mangoes and more about mayhem—animated, action-packed, and absolutely binge-worthy.

  • Nick of time keeps kids glued for 11th year running

    Nick of time keeps kids glued for 11th year running

    MUMBAI: Nick has done it again and how! India’s favourite kids’ entertainment channel has scored a smashing 11th consecutive year at the No. 1 spot in the kids’ genre, proving that when it comes to young eyeballs, it still rules the remote.

    Backed by a vibrant lineup of homegrown IPs and stories that strike a chord with both children and their parents, Nick’s secret sauce lies in its ability to entertain while staying relatable. Leading the charge is ‘Chikoo Aur Bunty’, the show that has remained the No. 1 in the category for three years straight, a feat as rare as a perfectly quiet playdate. Not far behind is the ever-endearing ‘Motu Patlu’, still a favourite across age groups and proving good storytelling never goes out of style.

    JioStar, president -for entertainment Alok Jain said “With 4 out of 5 kids in India tuning into our kids’ franchise, and the rise of co-viewing, particularly among young parents, we see this as a testament to the trust, relatability and deeper engagement our stories create. Shows like Chikoo Aur Bunty, which have held the 1 spot in the kids’ category for 3 consecutive years, demonstrate the powerful connection Nick enjoys with kids and families. Nick being the No.1 kids’ channel for 11 years straight is not just a reflection of viewership, but the deep emotional bond we’ve cultivated across generations. We look forward to bringing in non-stop entertainment for kids and families with our beloved characters and engaging stories.”

    And Nick’s impact goes far beyond just kids. It ranks among the top General Entertainment Channels (GECs) on both Pay TV and Free-To-Air platforms, a nod to the growing trend of families watching together no remote wars necessary.

    From digital campaigns to live events, influencer tie-ups to school-based engagements, Nick has created an ecosystem that extends far beyond the living room. Whether it’s mall activations, games, merchandise, or its strong social media presence, Nick has ensured it’s part of a child’s world 24/7 both online and offline.

    As the channel steps into another year, expect more original shows, fresh characters, and stories that blend fun with heart. Because if there’s one thing Nick has proven, it’s that when it comes to kidertainment, it’s always ahead of the game by a whisker, or maybe a bright orange hair.

  • Animation maverick plots comeback in Technicolor takeover

    Animation maverick plots comeback in Technicolor takeover

    MUMBAI: In a phoenix-like manoeuvre that would make Hollywood scriptwriters blush, Boris Hertzog has clinched a court-approved acquisition that resurrects his animation ambitions from the corporate graveyard.

    OuiDO Productions—Hertzog’s brainchild—has swooped up Technicolor animation’s intellectual property and Mikros Animation’s episodic production operations, marking what the  entrepreneur calls “OuiDO 2.0”. Three years after departing the company  (Technicolor Animation Productions) he co-founded with Sandrine Nguyen-Tiet, Hertzog is back with a vengeance.

    “The context may be challenging,” he quips, ” to create, to innovate, to dream and to realise meaningful projects with all the energy that drives us..”

    Backed by Lift Value (which he co-founded with Gilbert Saada) and bolstered by strategic partners Cyd Partners, Hertzog’s ecosystem is expanding faster than a cartoon character’s imagination. Moon-Keys International Content provides distribution muscle, with whispers of a publishing subsidiary on the horizon.

    The who’s who of broadcasters—TF1, M6/Gulli, Disney, CNC—have pledged continued support, suggesting this isn’t just another corporate reshuffling, but a genuine creative renaissance.

    “We’re more determined than ever,” Hertzog declares, tipping his hat to the “loyal, passionate talent” who’ve been his creative co-conspirators.

    Game on, animation world. OuiDO is back, and it’s not playing nice—it’s playing brilliant.

  • Toonz and 1st Place draw up anime alliance to counter Japan’s talent drought

    Toonz and 1st Place draw up anime alliance to counter Japan’s talent drought

    MUMBAI: India’s Toonz Media group and Japan’s 1st Place have sketched out a strategic partnership on the fringes of Hong Kong Filmart, aiming to quench the world’s thirst for anime content while addressing Japan’s creative talent crunch.

    The tie-up comes as streaming giants, gaming moguls and entertainment behemoths scramble for fresh anime fodder, leaving Japan’s traditional animation houses gasping for artistic air.

    “There is already a significant talent shortage in Japan for anime production,” admitted 1st Place founder and president Kumiko, without a hint of artistic licence. “This strategic partnership with Toonz will help us bridge that gap by expanding our production capacity.”

    The artistic marriage melds Toonz’s 25-year animation pedigree and production muscle with 1st Place’s flair for anime storytelling, music production and 3D computer-generated wizardry.

    “At Toonz, we continuously seek new creative frontiers,” expounded Toonz Media group CEO P. Jayakumar, whose past dalliances include teaming up with Marvel on Wolverine and the X-Men and with Lionsgate on Speed Racer: The Next Generation.

    The Indian animation outfit views the partnership as a chance to colour itself into the booming anime picture, while Tokyo-based 1st Place brings 20 years of developing original intellectual property to the drawing board. The Japanese firm has previously orchestrated theme songs and soundtracks for anime tearjerker Clannad After Story and supernatural romp Angel Beats!

    Both firms hope their cross-continental coupling will create a sustainable anime ecosystem capable of delivering eye-popping content to worldwide audiences without succumbing to the industry’s capacity constraints—a picture-perfect solution to a most animated problem.