Category: Kids

In making the announcement Warner/Chappell Music Chairman and CEO Richard Blackstone said, “We are very proud to continue our successful relationship with Disney Music Publishing and its celebrated catalog of compositions ranging from those embodied in iconic Disney animated films to popular culture‘s most recognizable current television programs. In particular, I am hopeful that our new digital licensing initiatives will yield a substantial benefit to this wonderful catalog.”

“Our association with Warner/Chappell has been a successful one, and we look forward to continuing to work with them to expand the reach of Disney‘s catalog. We share Warner/Chappell‘s commitment to finding innovative ways for audiences to enjoy our songs, whether they are Disney classics or contemporary hits,” added Disney Music Publishing senior vice president Julie Enzer.

Among the promotions, Jim Tricarico has been named as Nickelodeon senior VP ad sales. Nelson Boyce is now The N VP, ad sales. Noreen Rafferty, Noelle Wojciehowski and Donna Sabino have assumed VP positions within the Nickelodeon Magazine Group. The announcement was made by Nickelodeon and MTVN Kids and Family Group executive VP of 360 Brand Sales Jim Perry for into whom all five positions will continue to report.

In addition, Perry will now lead the ad sales force for Nick at Nite, the night time basic cable network serving Adults 18-49, in addition to the other Nickelodeon/MTVN Kids and Family Group divisions including Nickelodeon, Noggin, The N, Nicktoons Network, Nick Online, Neopets, and emerging and digital media.

Perry says, “As we broaden our reach with parents with initiatives like ParentsConnect.com and the Nickelodeon Family Suites by Holiday Inn, it makes sense to unify our sales team and to add Nick at Nite to our portfolio in order to have a more comprehensive offering for marketers trying to reach all demographics in the kids and parenting space.

“We now have the most effective sales team in the industry to serve our marketing partners with 24-hour programs reaching preschoolers, kids, tweens, teens, parents and families.”

Tricarico is responsible for the television sales of Nick at Nite, Nickelodeon, Nicktoons Network, Noggin and video-on-demand. Perry adds, “Jim knows the advertising sales business inside and out with close to 25 years of media experience under his belt. As we expand beyond kids into the parenting and family market, Jim will serve us well. He has had tremendous success building relationships with new partners and establishing our brand as the primary way for marketers to get their messages to a kids and family audience.”

The Rafferty, Wojciehowski and Sabino promotions institute a merger between the previous advertising sales teams for the individual magazines, into one unified group that sells Nickelodeon Magazine, Nick Jr. Family Magazine and Custom Publishing to marketers. Rafferty assumes the role of Vice President, Associate Publisher of Nick Jr. Family Magazine, Wojciehowski is now Vice President, Associate Publisher for Nick Magazine and Custom Publishing Director for the Nick Magazine Group, and Sabino is Vice President of Strategic Development for the Nick Magazine Group.

Perry says, “Nickelodeon and MTVN Kids and Family Group have been tremendously supportive of the Magazine ad sales business. Both magazines will continue to play important role in our multiplatform efforts to reach kids and families.”

“The promotions within the Magazine Group will unify the sales team, which takes a more client centric approach and allows us to take this business to new heights. Noreen, Noelle, and Donna have proven to be leaders in their respective areas. Working together, they will broaden the opportunities in both magazines for our partners and further our publishing business even more.”

“Disney Princess success is an example of the company‘s focus on content, creativity and innovation and demonstrates our ability to provide a 360 degree entertainment experience for kids. We have a strong heritage in great story telling and have cemented a rock-solid emotional connection with our consumers through our popular Disney characters and stories,” said Walt Disney Company (India) managing director Rajat Jain.

Little girls turned up to sing, dance, act and display other talents at auditions in Gurgaon. Besides, auditions will also be held in malls around Mumbai, Bangalore, Chennai and Hyderabad. The event in each of these cities will be recorded and aired in special interstitials on the Disney Channel. The search for ‘Disney‘s Little Princess‘ is powered by major lines of businesses of The Walt Disney Company India namely consumer products, internet group, home entertainment divisions and ofcourse Disney Channel.

Disney Princess licensees in India include: United Toys, Me n Moms, Prasima Marketing, Mahindra Intertrade, Bodycare, Nerolac, Sterling Metaplast, Ramlax Exports, Kores India Ltd., H.M. International, Envogue Furnishings and many others. All licensees have come together for this special promotion, adds the release.

Funskool (India), the licensees for Princess dolls and role play range GM Sales and Marketing R. Jeswant says, “Funskool (India) Ltd has had a long association with Disney. The market response to Disney Princess Dolls and Playsets has been particularly encouraging. This year is being celebrated as the year of the Mermaid and therefore, ‘Ariel, the Little Mermaid‘, will be the focus of attention. A full range of Ariel Dolls and Playsets will be on the shelves of leading toy stores shortly. We cherish our association with Disney and expect the relationship to flourish and grow in years to come.”

Commenting on the popularity of Princess themes of Disney Nerolac Paints- Nerolac GM marketing C. Venugopal says, “Every little girl dreams of a fantasy world where clothes are spun of gold and balls are held in her honor. The princess range allowed Nerolac to do just the same. With a wide range of characters, huge business potential, Disney Nerolac Paint‘s Disney Princess range bring the little girls into a world filled with romance and royalty where she can feel as special as a princess.”

“Disney‘s classic Princess stories are extremely popular with kids across the country. We have 12 princess titles in three different formats and each of these are loved not just by kids but also their parents alike. The stories reflect values and ethos that Indian readers relate to. We are proud to bring these stories from the Disney stable to kids across India,” adds Sterling Publishers Pvt. Ltd. director Gaurav Ghai.

Furthermore, Disney Princess is also being promoted in the television space with a branded block – Disney Princess hour. Viewers can also experience the magical world of Disney Princesses through Disney Movie Magic, every weekend in select Adlabs locations in cities across India through classic titles like Snow White, Beauty and the Beast, Aladdin and the Prince of Thieves.

The latest Princess platinum title movie was released in October on Home Video – Little Mermaid, a special edition DVD. Taking home, Disney‘s Classic, the ‘Little Mermaid‘ will also help little girls gain an entry to participate in the mega event this festive season, Excel Home Videos MD M.N. Kapasi said, “Disney Princess celebrates the spirit of the endearing female characters created by the Walt Disney Company over the years. We are pleased that Little Mermaid‘s DVD will be an opportunity for children to participate in this prestigious event.”

This franchise also extended itself to an on-ground experiential delight last year – Disney Channel‘s ‘My Little Princess Hunt -2005‘.

Turner International India Networks, India and South Asia vice president, advertising sales Monica Tata said, “We are extremely happy to have Dilip Chhabria as a part of Pogo Amazing Kids Awards 2006. Turner has always believed in taking our brands beyond the scope of television and this initiative will prove to be a milestone in our venture. This is one of the most prestigious awards to be given away by a kids‘ television show. The idea is to make POGO Amazing Kids Awards 2006 rewarding for both participants and viewers.”

Commenting on his involvement with kids and Pogo Amazing Kids Awards 2006, the promoter of Dilip Chhabria Design Pvt Ltd., Dilip Chhabria said, “I am glad to be associated with Pogo Amazing Kids Awards 2006. This will be the first time that I will be designing a car for a new audience and I believe that kids are the building blocks of the future. They play a very critical and influential role in today‘s time. This is a unique and exciting opportunity for me.”

Pogo Amazing Kids Awards 2006 is divided into two sections, Pogo Voice Awards and Pogo Kids Awards. The Pogo Kids Awards segment will recognise exceptional talent and brilliance and reward them for their extraordinary talents in multiple areas and the Pogo Voice Awards will yet again empower children from all over India to vote for their favourite celebrity icons amongst nominees in various award categories.

Instituted by Pogo in December 2004, the Awards recognise child wonders and reward them for their outstanding achievements in eight categories – arts, sports, music, singing, dance, genius, leadership and entertainment.