ITV

Category: Kids

  • Nick/MTVN Kids announces two key promotions

    MUMBAI: Nickelodeon/MTVN Kids and Family Group announced the promotions of two digital executives: Stacey Kaufman has been upped to VP digital marketing; and Tony Zito has been promoted to VP The N Online.


    The announcement was made by Nickelodeon/MTVN Kids and Family Group EVP digital media Steve Youngwood, to whom they report. Kaufman will simultaneously report to Pam Kaufman, chief marketing officer for Nickelodeon/MTVN Kids and Family Group.




    “During her time with the network, Stacey has played an integral role in expanding Nickelodeon‘s videogame business and building awareness around our new and existing digital brands,” said Youngwood. “Her understanding of our digital properties makes her an integral asset to our team.”


    Youngwood added, “Zito has supported and helped nurture the success of The N‘s digital properties, which have grown immensely over the past two years. He has established The-N.com as a leading website and creative environment for teen girls. Tony and Stacey‘s leadership will only serve to forward our business even more in the digital space.”


    In her new role, Kaufman is responsible for supervising all marketing strategy and implementation, search engine optimization and marketing, viral campaigns and cross-site promotions relating to Nickelodeon/MTVN Kids and Family digital brands, products and initiatives, including: Nick.com, NickJr.com, ParentsConnect.com, TurboNick and Nicktropolis. In addition she will generate sales for the premium digital businesses, including Nick Arcade, myNOGGIN, Nick Mobile and paid digital video.


    A seven-year Nickelodeon veteran, Kaufman was formerly senior director of interactive and electronics for Nickelodeon and Viacom Consumer Products, where she was responsible for oversight of strategy, marketing, production and business development for Nickelodeon‘s videogame and consumer electronics businesses.


    Zito, is responsible for overseeing The-N.com and Quizilla.com, as well as other digital initiatives for The N network across all non-linear platforms.


    Earlier, Zito served as director of online production and product development for The-N.com, where he oversaw the development and launch of such initiatives as social networking on The-N.com; The Click, The N‘s broadband video player; and such hit game franchises as Avatar Prom and The Hook-Up.

  • ‘Sa Re Ga Ma Pa L’il Champs Challenge’ launches website

    MUMBAI: Sa Re Ga Ma Pa L‘il Champs Challenge 2007 launched its website www.lilchamps.zeetv.com.


    Viewers can catch videos of each episode, get to know more about all their favourite L‘il Champs contestants, vote online, and participate in online polls.




    The website also provides information about the anchor of the show Aditya Narayan, and judges Sonu Nigam and Suresh Wadkar. The site has a collection of wallpapers of the young stars and judges for download.


    The site is hosted by Digital Media Convergence Limited (DMCL) which is an Essel Group venture.


    The website will provide interactive platforms with easy navigation. It will be on a regular basis until the end of the L‘il Champs series.

  • Disney Channel begins 2nd season of ‘My School Rocks’

    MUMBAI:Disney Channel kicked off the second season of ‘My School Rocks‘.


    Inspired by Disney Channel Original Movie – High School Musical 2, ‘My School Rocks‘ celebrates dance and music by offering kids a nationwide opportunity to participate in teams and express themselves.


    The winning school team will get the opportunity to star in a music video of one of the songs from High School Musical 2, which will be choreographed by Shiamak Davar and air on Disney Channel.


    The first school registering for inter school dance competition was Bal Bharti School, New Delhi.




    Walt Disney Television International (India) SVP and MD Antoine Villeneuve said, “Disney‘s High School Musical continues to be a rage around the world, which is all about staying true to yourself and express yourself. Through the new season of ‘My School Rocks‘, we look forward to seeing a lot of High School Musical fans to demonstrate their passion for dance and music.”


    The competition this year has expanded to eight cities for auditions in November. In addition, Shiamak Davar‘s Institute for the Performing Arts will support and inspire the budding talent. Schools across India are encouraged to register in writing to Disney Channel by 18 November.



    Participating schools will choreograph a dance sequence on one of the High School Musical 2 Hindi soundtracks and appear for auditions at selected cities. Davar will shortlist eight semi-finalists from the entries received. The videos of these eight performances will air on Disney Channel in December.


    The final winner will be chosen based on Disney Channel audience polls and Davar‘s marks to the teams.
    The eight locations for auditions include




    • Delhi 20, 21 November


    • Chandigarh 16 November


    • Hyderabad 23 November


    • Lucknow 21 November


    • Mumbai 26, 27, 28 November


    • Ahmedabad 27, 28 November


    • Bangalore 22 November


    • Kolkata 27, 28 November

  • Walt Disney India appoints J&J’s Mahesh Samat as MD

    MUMBAI: The Walt Disney Company (India) has named Mahesh Samat as managing director.


    The announcement was made by Walt Disney International president Andy Bird. Samat will be based in Mumbai and will report to Bird.


    Samat joins Disney from Johnson & Johnson, where he was most recently MD, Southern Europe, J&J Vision Care, based out of London.


    In his new responsibility, Samat will manage all of the existing Disney businesses in India, except the ESPN/Star Sports joint venture, with all local business segments. “The strong equity and heritage of Disney globally against the backdrop of India‘s rich cultural and media environment make for endless possibilities and significant growth opportunities. I am truly excited to work with our talented team in shaping the future of Disney in India,” said Samat.


    “International growth is of particular importance to Disney and Samat‘s experiences within India and worldwide will serve Disney well as we grow all of our businesses in this market,” said Bird.


    Samat has had over 20 years of experience across India, Asia-Pacific and Europe. He joined J&J in 2000 where he held various positions in management and marketing.

  • Kelloggs & ESPN partner to launch kids website

    MUMBAI: Kellogg‘s Frosted Flakes, in association with ESPN, launched the sports entertainment website, for-kids-by-kids.









    www.espn.com/earnyourstripes, which will also be called the Earn Your Stripes Sports Page.


    The sports page is a forum for kids to talk to other kids about what‘s happening on their team or to share opinions about hot sports topics and participate in sports-related polls. Kids can submit stories about their personal sports experiences, as well as participate in Sports Speak, a message board for general sports conversation.


    The site can be customized to different sports teams and is constantly updated, so kids are encouraged to check back often.








    Also on the site, kids can read sports articles written by kid field correspondents from around the country and learn about other topics from the Earn Your Stripes reporter, Adam.


    “I love sports! Winning is great, but getting out there and making things happen with my friends is what it‘s all about,” said Earn Your Stripes sports reporter Adam.


    “The Earn Your Stripes Sports Page is the place where I can talk about what‘s going on and learn about new things that will help me and my friends play better,” said Adam.

    The Earn Your Stripes Sports Page also recognizes real kids from around the country who are active and eat right through Earn Your Stripes ‘Award Shorts,‘ which are one-minute videos highlighting how their love for sports and dedication inspires other kids. The ‘Award Shorts‘ are hosted by Adam and profile kids and teams who have been exceptionally motivational in a variety of areas like teamwork, dedication and breakthrough performances.


    Two new ‘Awards Shorts‘ will be available this fall and can be viewed in the ESPN video player.

     

  • Disney announces ‘Diwali Dum Duma Dumdum’ contest

    MUMBAI: As a part of Diwali celebrations, Disney Channel announced ‘Diwali Dum Duma Dumdum‘ contest which will air every evening between 5 pm to 8 pm.

    The interactive contest will have two on-screen families, the Pickloo‘s and the Lal‘s vying with each other in a Dumb Charades game. To win prizes, viewers will have to pick one of the on-screen families and earn points by sending the correct answers of the on-screen enacted movie or show via SMS.In weekends, participants can get an opportunity to collect bonus points by guessing the double dumb dare. The contest is further livened up with special features like ‘fastest finger first‘, ‘hidden clues‘ and ‘pop up trivia‘ questions during other shows on the channel. The maximum number of correct entries will win video games every week.


    Three lucky grand prize winners will receive a home theatre system at the culmination of this three week contest, stated an official release.

  • Disney launches range of character-themed snacks

    MUMBAI:In an attempt to get kids an essential diet of five or more daily servings of fruit, Disney launched ‘Disney Garden‘ which is a new line of character-themed fruit and vegetable snacks.


    Disney Garden‘s new food products were unveiled at the International Trade show which will be held till 15 October in Houston.


    Presented by Mickey, Minnie, Donald and Goofy, and with names like ‘Totally Teriyaki Sugar Snap Peas‘, ‘Sunny Honey Orange Carrot Coins‘, ‘Threezy Cheezy Broccoli Bites‘, ‘My Size Minis and Foodles‘, the new line of Disney Garden selections offers options that are nutritious.


    According to an official statement, all of the products meet Disney‘s food guidelines which place limits on calories, fat, saturated fat, sugar and sodium.



    “Disney Garden offers delicious combinations of fresh fruits and vegetables with sauces, dips and sides that will get kids excited about eating better. We‘ve packaged the line in a colorful way that truly captures Disney‘s magical appeal,” said Disney consumer products, food, health and beauty category EVP Harry Dolman. “Parents want healthier options that are easy to prepare and serve, and kids like tasty choices that are fun and appealing. Disney Garden is a win-win solution for today‘s busy families.”



    The new Disney Garden menu includes choices like:


    Disney Garden Foodles: Mickey Mouse Clubhouse characters. Includes ‘Build A FoodleDoodle‘ instructions to help kids create pieces of art with the food, and then eat them. Seven Foodles choices include: celery, peanut butter and raisins; carrots, celery, tomatoes and ranch dip; carrots, celery, pretzels and cheese dip; Apples, cheese and crackers; apples, caramel and cheese; apples, peanut butter and raisins; and apples, grapes and cheese.


    Disney Garden Fresh Veggies and Sauce: Kid-sized cut vegetables with a pouch of sauce specially formulated, tested and approved by children. It is available in five different varieties, including totally teriyaki sugar snap peas, sunny honey orange carrot coins, threezy cheezy broccoli bites, lemon butter blast broccoli bites and pizzalicious broccoli bites.


    Disney Garden Quick Snacks: Fruits and veggies paired with dips, like carrots and light ranch dressing, or celery and peanut butter. Additional lunch box options include fresh veggies and fruits cut and ready to eat in small individual bags.


    For the Halloween season, Disney Garden will offer Pirates pumpkins with large collectible stickers.

  • Disney launches range of character-themed snacks

    MUMBAI:In an attempt to get kids an essential diet of five or more daily servings of fruit, Disney launched ‘Disney Garden‘ which is a new line of character-themed fruit and vegetable snacks.


    Disney Garden‘s new food products were unveiled at the International Trade show which will be held till 15 October in Houston.


    Presented by Mickey, Minnie, Donald and Goofy, and with names like ‘Totally Teriyaki Sugar Snap Peas‘, ‘Sunny Honey Orange Carrot Coins‘, ‘Threezy Cheezy Broccoli Bites‘, ‘My Size Minis and Foodles‘, the new line of Disney Garden selections offers options that are nutritious.


    According to an official statement, all of the products meet Disney‘s food guidelines which place limits on calories, fat, saturated fat, sugar and sodium.








    “Disney Garden offers delicious combinations of fresh fruits and vegetables with sauces, dips and sides that will get kids excited about eating better. We‘ve packaged the line in a colorful way that truly captures Disney‘s magical appeal,” said Disney consumer products, food, health and beauty category EVP Harry Dolman. “Parents want healthier options that are easy to prepare and serve, and kids like tasty choices that are fun and appealing. Disney Garden is a win-win solution for today‘s busy families.”



    The new Disney Garden menu includes choices like:


    Disney Garden Foodles: Mickey Mouse Clubhouse characters. Includes ‘Build A FoodleDoodle‘ instructions to help kids create pieces of art with the food, and then eat them. Seven Foodles choices include: celery, peanut butter and raisins; carrots, celery, tomatoes and ranch dip; carrots, celery, pretzels and cheese dip; Apples, cheese and crackers; apples, caramel and cheese; apples, peanut butter and raisins; and apples, grapes and cheese.


    Disney Garden Fresh Veggies and Sauce: Kid-sized cut vegetables with a pouch of sauce specially formulated, tested and approved by children. It is available in five different varieties, including totally teriyaki sugar snap peas, sunny honey orange carrot coins, threezy cheezy broccoli bites, lemon butter blast broccoli bites and pizzalicious broccoli bites.


    Disney Garden Quick Snacks: Fruits and veggies paired with dips, like carrots and light ranch dressing, or celery and peanut butter. Additional lunch box options include fresh veggies and fruits cut and ready to eat in small individual bags.


    For the Halloween season, Disney Garden will offer Pirates pumpkins with large collectible stickers.

     

  • Pogo’s M.A.D. to go black and white

    MUMBAI: One of Pogo’s flagship shows M.A.D. (Music, Art, Dance) will go black and white when the fifth season kicks off on 21 October.


    The show will air every Sunday at 10:30 am.
















    Pics By Mitesh Bhuvad

    This time around the show will look to show viewers
    how one can double the fun with the help of silhouettes and shadows. The show’s host Rob says that he will look to be even more creative. Among other
    things Rob will look to do a canvas painting underwater. The show will also don a futuristic element. Future cars, animatronic hands will take centrestage.


    M.A.D. will also have a Cartoon‘s episode as Rob gets
    involved with ‘Twisty Twisty Swirly‘ art. The channel
    will also look to refresh its take on art with Things
    that fly. The aim of the channel is to ensure that
    there is more swing and dance in the show.

     

  • McDonald’s in promotional campaign for kids

    MUMBAI: With a month to go for the festival of lights, fast food major McDonald‘s India is targeting kids with new offerings.


    For boys, it has come out with an interactive range of Robopet toys from Wowie Robotics. And for girls, it has toys from the My Little Pony series of toys.



    Robopet are biomorphic interactive robots that can variously walk, stand up and make sounds, making them an exciting property for kids and collectors alike. The collection would include a series of five exciting toys: Walking RoboSapien, Stand Up RoboSapien, Roaring RoboSapien, Walking Robopet and Biting Roboreptile.


    My Little Pony are a range of ponies with very human features. They are instantly recognisable through their colours and florescent fur. With accessories like combs and mirrors, girls can let their imagination soar while playing with these toys.


    The collection includes Cloud Dancer, Star Dancer, Sugar Angel and Spring Treat. These unique toys will be available exclusively at McDonald‘s with Robo Pet & My Little Pony Happy Meals ranging from Rs 69 to 109.