ITV

Category: Kids

  • Jetix launches Jetix Premier League

    MUMBAI: Kids entertainment channel Jetix has launched Jetix Premier League (JPL) to cash in on the cricket mania. Viewers will form their individual on-air teams to compete in JPL played on the channel.
    Every participating viewer will play with his on-air team for their city to compete in the six city on-air competition. To participate, and form the on-air team, viewers will have to bid for the ‘Jetix Icon’ of their city. The superheroes and characters on the channel – Storm Hawks, Power Rangers, Inspector Gadget, Dennis the Menace, American Dragon Jake Long and Hero – represent the ‘Jetix Icons’.


    Top scorers for each city get awarded as the ‘Player of the Day’, JPL ‘Power Player’ and JPL ‘Champions of Champions’. Along with JPL team merchandise, the 11 top players will win video games and CDs at the end of this three week contest. The bidding for the Jetix Icons started on 5 July and the contest will go live on Jetix from 18 August.



    Jetix will tour 600 schools and engage over 400,000 students across six metros for the league. Through this school relationship programme, Jetix will drive character familiarization of its icon players and carry on-the-spot games.

  • MTVNI signs content deal with Yoyo TV

    MUMBAI: Viacom-owned MTV Networks International (MTVNI) and Taiwan cable kids broadcast network from EBC – Yoyo TV, have signed a bulk content deal. As per the agreement, yoyo TV will acquire over 118 hours of animation from Nickelodeon.


    The latest deal gives Yoyo TV an exclusive access to Nickelodeon‘s titles such as SpongeBob SquarePants, Avatar, Dora the Explorer and Go Diego Go.



    Yoyo TV will launch their school holiday campaign with new episodes of these shows.


    In addition, Yoyo TV will introduce Nickelodeons interactive preschool series Blue‘s Room, engaging kids in problem-solving, skill building and learning games along the way.


    Yoyo TV head Teresa Chan said, “We are delighted to partner with Nickelodeon on these great shows and to offer them a home on Yoyo TV the cornerstone for quality children‘s content in Taiwan.”


    MTVNI Asia Pacific program sales director Matthew Ashcroft added, “Our latest deal will ensure we connect to kids and they connect to their world – while kids play to learn and parents learn to play.”

  • Verizon partners Disney Channel to offer multi-platform game experience

    MUMBAI: Verizon has partnered with Disney Channel to provide its Fios TV and Fios Internet customers with an on-screen and online “Disney Channel Games” experience.



    Verizon Shawn vice president video solution Shawn Strickland says, “Verizon and Disney have collaborated to offer the ultimate, must-have Disney Channel games entertainment experience. The TV and online experiences offer a convenient and cost-effective way for kids and families to enjoy and interact with their favorite summer specials.”


    The Verizon properties will feature approximately 50 Disney Channel stars from around the globe who convened at Walt Disney World in Orlando earlier this year,claims the company.


    “Disney Channel Games” will present “comedic” relay races, “grand-scale” obstacle courses and “entertaining challenges” in five special half-hour telecasts.


    Hosted by actor Brian Stepanek (The Suite Life of Zack and Cody), the special telecasts will be highlighted by a post-Games concert. The concert will feature performances by Jonas Brothers, Miley Cyrus, The Cheetah Girls, Demi Lovato and Jordan Pruitt.


    Fios TV will screen the first episode of the “Disney Channel Games”, also on VOD, on 20 July. The broadcast premiere will take place on 27 July.

  • Dip Trix unleashes the power of ‘The Dark Knight’

    MUMBAI: General Mills India, the makers of kids brand Dip Trix, has joined hands with Warner Brothers India to unleash Batman The Dark Knight mania across the country.


    Dip Trix Cookies n’ Cr?me, a dipping snack under General Mills India, has tied up for the film. The product has a unique dipping style – allowing kids to dip and enjoy the cookies and cream snack – anyway they want.



    General Mills and Warner Bros India have conceived a 360 degree integrated promotional plan and the elements include a Batman Mask free with each single pack. The new multipack of Dip Trix cookies is worth Rs 60 specially designed for modern format stores, with a Batman sling pen free with each pack.


    A Batman contest where children can send in emails or letters, tells the qualities they love in Batman. The best entries will win some really cool Batman goodies.


    There will also be a TV spot. The above mix is designed to bring the mystique and magic home for every Indian child, who looks up and aspires to be like Batman.

  • Nickelodeon Arabia to step foot in Middle East from 23 July

    MUMBAI: Nickelodeon Arabia, Middle East‘s first Arabic free-to-air channel dedicated to kids aged 2-14 years, is set to launch on Nilesat and Arabsat on 23 July.


    Nickelodeon Arabia falls under the umbrella of Arabian Television Network (ATN), the Arab Media Group‘s TV broadcasting arm.


    The channel, which will hit airwaves at 6 am with animated series Rugrats, will showcase a mixture of programming that include international content from Nickelodeon‘s portfolio. The portfolio includes programmes like Dora The Explorer, SpongeBob SquarePants, Jimmy Neutron and the Nickelodeon Kids‘ Choice Awards.



    Additionally, Nickelodeon Arabia will also air original local productions.

    The channel will be supported by a website (both Arabic and English), providing users with Nickelodeon content, characters and games.

    “We‘re confident Nickelodeon Arabia will become the go-to destination for Arab kids both on and off air. Our local productions will form a key part of the Nickelodeon channel to ensure a wholly relevant, world-standard entertainment experience for audiences across the Middle East,” said Arab Media Group CEO Abdullatif Al Sayegh.

  • Toei Animation launches online downloads for hit animated series

    MUMBAI: Toei Animation is all set to launch their two popular animated series, Digimon Adventure 02 and Pretty Cure online later this month. The series will be available for download on IGN.com’s Direct2Drive section.



    Slam Dunk and Fist of the North Star were the first titles to premiere online last month as a result of this new initiative. Other animated titles from Toei’s catalogue will also roll out later this year.



    Digimon Adventure 02 follows the adventures Daisuke Motomiya and his friends as they battle the evil Digimon Kaiser who is out for domination in the digital world.



    Pretty Cure revolves around Nagisa and Honoka who are both eighth graders at the Verone Junior High School for girls. The girls both encounter Mepple and Mipple – two mysterious creatures who came down from the sky one night. Mepple and Mipple have fled from their homeland – the Field of Light – in order to escape an attack by the evil force of Dotsuku Zone. These two strange creatures grant Nagisa and Honoka the power to transform into superheroes called ‘Cure Black’ and ‘Cure White.’ The two girls, thus, become guardians of Earth.



    Toei Animation’s operations include animation development and production, and worldwide marketing and program licensing.

  • Bender media seals Jetix deal for Wolverine & the X-Men

    MUMBAI: Bender Media Services, the Latin American sales specialist, has sold its pay television and basic subscription television rights for Wolverine and the X-Men to Jetix Latin America.



    The popular animated series will air on Jetix in winter 2008 in Latin America.



    “We are extremely delighted to have forged this important relationship with Jetix that will ensure significant added broadcast coverage for the series. We are confident that the series will develop a strong and loyal kid audience throughout Latin America,” said Susan Bender, President and Founder of Bender Media Services.



    Wolverine and the X-Men aims to bring Marvel’s “unique” brand of characterisation to a new level. The series centres around the most popular member of the X-men – Wolverine. The story brings the familiar themes of mutants struggle to co-exist with bigoted humans, all in the name of saving world civilization.

  • CN partners NBA for Ben 10 brand initiatives

    MUMBAI: Cartoon Network Enterprises (CNE) has partnered with the National Basketball Association (NBA) to create joint consumer products and promotion campaigns based on the animated series Ben 10: Alien Force.


    Ben 10: Alien Force is the following chapter in the franchise, where 15-year-old Ben discovers that his Omnitrix has been reconfigured and he can now transform into ten new aliens.



    As a part of the deal, a youth apparel line, integrating Ben 10 characters with NBA league team logos and mascots, will be launched at the 2009 NBA All-Star Game in Phoenix.


    The range will include long and short-sleeved T-shirts, sweatshirts and hoodies, and will be available at the NBA Store in NBA All-Star Jam Session and New York. The range will also be available online at NBAStore.com and CartoonNetworkShop.com.


    The co-branded apparel launch will be supported by a combined marketing effort with an aim to leverage the two companies‘ existing relationship and synergistic opportunities.


    “With this partnership, we are able to fuse the popularity of NBA with the power of Ben 10 to create a synergy between two fan favorites and offer even more ways to experience both brands,” avers CNE consumer products VP Christina Miller.


    The apparel line will be included in the Cartoon Network‘s Kids zone festivities at NBA All-Star Jam Session.

  • Cartoon network to launch Samsher Sikander Chuddie Buddie on 21 July

    MUMBAI: Ahead of Friendship Day, Cartoon Network is set to launch trans-created show Samsher Sikander Chuddie Buddie on 21 July to celebrate the bond of friendship. The show will air every Monday to Friday at 7:30 pm.


    The show revolves around the unique and unusual friendship of a young boy, Samsher Singh with a crazy and funny spider monkey, Sikander.


    Turner International India programming director Krishna Desai said, “The show displays the beautiful yet extraordinary friendship of a young boy with a monkey, so extremely opposite in nature as well as species and yet they bond as twins, opportune to celebrate the friendship spirit around the corner. A fresh and a unique concept, the show has been trans-created for the Indian audiences by adding local flavor to the characters, content and animation to make it more relevant and appealing to kids in India. We are sure that kids’ will love watching the never-before adventures of these unique chuddie buddies.”


    Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network claims a reach of over 28.84 million viewers and is available in English, Hindi, Tamil and Telugu languages.

  • Napster debuts web’s first co-branded Disney radio station

    MUMBAI: Walt Disney Records has partnered with Napster, an online music file sharing service, for an exclusive commercial-free “Best of Disney” radio station, featuring music from Disney‘s world-renowned catalog.



    Offering a collection of digital music for kids, ‘tweens and families, Napster‘s “Best of Disney” radio station will features “favorites” from the Walt Disney records catalog, including Disney artists like Hannah Montana, High School Musical, along with the new Camp Rock soundtrack album featuring the Jonas Brothers.



    It also includes soundtracks from Disney‘s classic animated films, Disney/Pixar‘s computer animated films, and theatrical cast recordings.



    Additionally, Napster subscribers can have an access to Napster‘s professionally-programmed Disney Classic playlist and can create their own Disney playlists.



    As per the agreement, the subscribers and non-subscribers can also purchase Disney tracks and albums from Napster‘s recently launched MP3 store.



    “We are pleased to offer Napster users the opportunity to enjoy our catalog of classic and contemporary Disney music. It gives fans the opportunity to experience their favorite musical moments from films and television in an entirely new way,” said Walt Disney Records new media director Matt Fitz-Henry.



    “Disney is synonymous with world-class family programming. We are proud to partner with Disney as part of our ongoing effort to provide each member of the family access to the artists and music they love,” Napster vice president music services Matthew Adell added.