ITV

Category: Kids

  • Cartoon Network to release new episodes of ‘Ekans’ on 22 Nov

    Cartoon Network to release new episodes of ‘Ekans’ on 22 Nov

    Mumbai: Cartoon Network has announced new episodes of its sci-fi superhero series “Ekans – Ek Se Badhkar Snake.” The new episodes will begin airing from 22 November on weekdays starting at 5.30 p.m.

    The channel has launched the ‘Cartoon Network Grab Your Gadgets’ contest, where viewers stand a chance to win prizes by tuning into the show and spotting a gift that flashes on the screen. “To participate, fans must share the correct answer by giving a missed call on a number shared during the episode. Prizes such as mobiles, cameras, smart home bots, headphones, speakers, tablets and much more are up for grabs, from 22 November to 3 December,” said the channel in a statement.

    The contest is presented by White Hat Jr, and powered by Hershey’s Milkshake, with associate sponsors GoodKnight Gold Flash and Sunfeast Bounce.

    “Ekans – Ek Se Badhkar Snake has received a great response since its launch, thanks to its unique mix of sci-fi-themed action, relatable characters, and humour. We are sure the show, with all-new adventures of Ekans, will continue to be a favourite with kids and families,” said Cartoon Network and Pogo South Asia network head Abhishek Dutta.

  • Sony Yay! leads ratings on kids’ genre during festive period

    Sony Yay! leads ratings on kids’ genre during festive period

    Mumbai: Kids’ channel Sony Yay! garnered 63.7 GRPs in Hindi speaking market (HSM) urban during the festive period (week 43-45), according to Broadcast Audience Research Council (Barc) India. The channel was consistently leading the ratings on the kids’ genre during the festive months.

    Sony Yay! had announced over 140 hours of fresh content and several new shows across multiple genres ahead of the festive period. The channel had introduced kids’ favourite shows such as “Oggy and the Cockroaches,” “Haste Raho Henry,” “Obocchama–Kun,” and “Taarak Mehta Kka Chhota Chashmah – Season 2” during the festive period. The channel renewed shows like “Ding Dong Bell Masti Ka Khel,” “Oscar Ab Bas Kar,” “Honey Bunny” films, and more – which have contributed to the success of the channel throughout the year.

    “We have promised our young fans an array of new characters, fresh new stories, rib-tickling humour, across a variety of genres,” said Sony Pictures Networks India business head – kids’ genre Leena Lele Dutta. “The success of the entire line-up that has taken us to the leadership position is an encouraging boost for us to continue serving our young audiences more of what they love.”

    (Source: HSM Urban, Wk 43’21-45’21 Avg, 24hrs, 2-14ABC, BARC).

  • SET unveils seven ‘Sharks’ who will be part of ‘Shark Tank India’

    SET unveils seven ‘Sharks’ who will be part of ‘Shark Tank India’

    Mumbai: Sony Entertainment Television has unveiled the seven ‘Sharks’ who will be part of the first season of “Shark Tank India” that will premiere soon on the TV channel.

    The show will provide an opportunity and platform for entrepreneurs with interesting business ideas, business prototypes, or active businesses that will be evaluated by the business experts aka ‘The Sharks.’

    These business experts are BharatPe founder and managing director Ashneer Grover; Sugar Cosmetics co-founder and chief executive officer Vineeta Singh; Lenskart.com founder and chief executive officer Peeyush Bansal; Emcure Pharmaceuticals executive director Namita Thapar; Shaadi.com (People Group) founder and chief executive officer Anupam Mittal; Mamaearth co-founder and chief mama Ghazal Alagh, and boAt co-founder and chief marketing officer Aman Gupta.

    “Shark Tank India” is produced by Studio Next. It is based on the American Emmy award-winning entrepreneurial reality show “Shark Tank.” A panel of five investors called ‘Sharks’ listen to business pitches from entrepreneurs and decide to invest in their company. The ‘Sharks’ include personalities like Mark Cuban, Kevin O’Leary, Lori Greiner, and others who appear as guests on the show.

  • Toonz Media Group launches kids TV channel in Indonesia

    Toonz Media Group launches kids TV channel in Indonesia

    Mumbai: Toonz Media Group is launching a new kids TV channel in Indonesia. The 24X7 pay-TV channel Toonz kids will be available on Indonesia’s satellite TV network Transvision. The channel will go on air on 14 November.

    The bilingual channel will include shows in both Bahasa and English, and is targeted at four to 12-year-olds. This will be Toonz’s maiden television channel in Asia, said the statement.

    “Indonesia has a fast-growing kids entertainment industry and we felt it would be the best place to launch the expansion of our platform entertainment business,” said Toonz Media Group chief executive officer P Jayakumar. “We will be banking on Toonz’s 22 year old legacy in the industry and our strong multi-genre library with 1000+ hours of content. Toonz Kids will bring this world class content to kids and families in Indonesia, dubbed in native Bahasa.”

    Toonz had announced expansion of its platform entertainment business in October this year with the constitution of its new SBU Toonz Media Networks. The company has roped in former Zee Entertainment chief operating officer Mukund Cairae to head the SBU. After Indonesia, Toonz plans to launch television channels in other emerging kids’ television markets such as Malaysia, Singapore and MENA (Middle East and North Africa). The company already operates kids channels in select key global territories.

    “Indonesia has the largest television market and the second largest pay TV market in South-East Asia. The country has around 67 million homes and a TV penetration of 64 per cent, which translates to around 42 million TV homes. This includes a pay TV penetration of 12 per cent. If you look at the average revenue per user for pay TV in Indonesia, it is a healthy $10 per home per month. Clearly, there is huge potential for growth of pay TV business here,” said Toonz Media Networks president Mukund Cairae.

    He added that Toonz Kids will focus on edutainment and entertainment shows while also looking to explore content partnerships through animation co-productions with local companies in Indonesia. “We will be actively pursuing content partnerships to co-create premium content, including e-Sports, to engage the tweens and teens besides the kids audience category,” Cairae said. 

    Cloud broadcasting and live TV streaming company Amagi is the playout and transmission partner for Toonz Kids. Toonz already has a formidable presence in the digital media space with a robust YouTube ecosystem comprising of 18 YouTube channels and 18 million plus subscribers. Earlier this year the company had launched its own OTT platform MyToonz. Besides this, Toonz also has content syndication partnerships with world’s top kids’ VoD platforms including Roku, Kidoodle, Amazon Prime, Pluto TV, and many more.

    “This is the first international kids’ channel fully dubbed in Bahasa Indonesia. In line with our tagline, ‘broadcasting at the edge of technology’ we always strive to provide entertaining, quality, and educational content for all of our viewers,” said Transvision sales and marketing director Brando Tengdom. “We sincerely hope this partnership will accommodate our customer needs, as well as become an attractive point for our customer to access Transvision services.”

  • Nick launches #NoStressExpress campaign for Childrens’ Day

    Nick launches #NoStressExpress campaign for Childrens’ Day

    Mumbai: Kids entertainment franchise Nickelodeon (Nick) is launching a fun and empowering campaign #NoStressExpress this Children’s Day to encourage kids gearing up for offline learning to express themselves freely as they step out after a hiatus of more than a year. Special Children’s Day programming initiatives are also planned for 13 and 14 November.

    Nick, through its superstar Nicktoons ‘Chikoo & Bunty,’ ‘Happy & Pinaki,’ ‘Paw Patrol,’ and others, is urging children to candidly speak their hearts out in a 10-second video and upload it on nickindia.com, standing a chance to feature on the channel. Be it expressing their love for noodles, views on homework or their dislike for a vegetable, nothing is off-limits. 

    In addition to taking the stress-free ride through the ‘express-a-thon,’ children can also express their love for their favorite Nicktoons with 99Pancakes limited edition combos. The specially curated combos will be available on Zomato, Swiggy, dine-in orders, and takeaways. The campaign and its message will be further amplified by mommy networks and influencers. Supporting it will be fun mall activations and meet and greets with Nicktoons across the country, said the statement.

    “At Nickelodeon, each of our initiatives has kids and their interests at its core. The last year-and-a-half had kids face social isolation as they were staying away from physical school and their friends,” said Viacom18 head of marketing for kids cluster Sonali Bhattacharya. “We believe they have a lot to say, and their views are very unique. Giving them a platform to express their views freely is what we aim to do with our Children’s Day campaign that will have kids express all that they feel without any filter.”

  • 9X Media to launch YouTube channel Loppipops on Childrens’ Day

    9X Media to launch YouTube channel Loppipops on Childrens’ Day

    Mumbai: Music television network 9X Media is all set for the launch of its kids’ learning channel Loppipops on 14 November. The channel will bring together learning and music through a specially designed and curated playlist of kids’ rhymes and videos, presented by the popular duo Bade-Chote and their gang of animated characters, it said in a statement.

    Loppipops is intended as a destination for preschoolers to learn with music. It will ease the learning process for them through the effective use of engaging audio-visual content, bringing together the best of factual knowledge and playful animation.

     

    In the colourful land of Loppipops toddlers will learn letters, numbers, phonics, sing-along songs, moral values, and manners with Bade-Chote and their friends in child-safe screen-time. Bade-Chote will help them in creating an emotional connection with the characters, thus boosting their powers of grasping and further building their interest in learning, said the statement.

     

    Loppipops will be widely promoted across 9X Media Network and its social media handles. The channel will also be available across all audio and video streaming platforms in addition to YouTube, it added.

    “Loppipops will captivate the interest of its young audience in a fun and memorable manner. Over the years, Bade-Chote and their friends have become iconic household names. Extending the IP into the kids’ space was a natural progression with the ever-increasing demand for kid’s content,” stated 9X Media chief programming officer Amar Tidke.

    “Music is the building block of early learning and as a music network, we have over the years experimented in various ways to entertain our audiences through music. The endeavour here is to entertain and make learning fun. The Loppipops gang will engage the kids in ‘Child-safe’ screen time by providing them with the right edutainment,” he further added.

  • Cartoon Network to air Harry Potter film series

    Cartoon Network to air Harry Potter film series

    Mumbai: For the very first time, the “Harry Potter” film series will be airing on kids’ entertainment channel Cartoon Network. The first four films in the series will premiere every weekend of November 2021 and the following four will premiere in January 2022 every Sunday at 8 p.m, said the channel in a statement.

    Titles airing in November include “Harry Potter and the Sorcerer’s Stone” (13 November), “Harry Potter and the Chamber of Secrets” (14 November), “Harry Potter and the Prisoner of Azkaban” (21 November), and “Harry Potter and the Goblet of Fire” (28 November).

    The line-up for January 2022 includes “Harry Potter and the Order of the Phoenix” (2 January), “Harry Potter and the Half-Blood Prince” (9 January), “Harry Potter and the Deathly Hallows – Part 1” (16 January), “Harry Potter and the Deathly Hallows – Part 2” (23 January).

    “We are thrilled to extend the festive celebrations by bringing one of the world’s most beloved and magical tales to Cartoon Network in India,” said South Asia Network Head for Cartoon Network and companion channel Pogo Abhishek Dutta. “Harry Potter and his journey is one of enchantment and wonder and the movie series will be a treat for all our young fans and their families.”

  • Viacom18 Consumer Products to launch ‘Garfield’ merch in India

    Viacom18 Consumer Products to launch ‘Garfield’ merch in India

    Mumbai: Viacom18 Consumer Products is set to introduce an exclusive range of Garfield merchandise in India.

    Garfield has been the most syndicated comic strip in the world and is regarded as one of the most-watched kids’ shows with over 18 million social followers. The character has a global awareness of 92 per cent and is licensed across 111 countries.

    “At Viacom18 Consumer Products, we have endeavoured to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for the fans in India,” said Viacom18 head of network sales Mahesh Shetty. “Garfield is an iconic and relatable character in the animation ecosystem for both kids and adults.”

    Over the last year, Viacom18 Consumer Products has managed to appoint ten new licensee brands across more than ten categories for apparel, accessories, eyewear, furnishing, and more for both adults and kids. As a part of the collaboration, officially licensed Garfield merchandise will be available across leading online and offline retail outlets.

    “At ViacomCBS Consumer Products, we aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic,” said ViacomCBS Consumer Products senior vice president of international licensing Mark Kingston. “As families are adjusting to the new normal, our team has been at the forefront to translate ‘content watched to products purchased’. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate.”

  • Voot Kids to stream ‘Pokémon’ anime franchise content in India

    Voot Kids to stream ‘Pokémon’ anime franchise content in India

    Mumbai: Voot Kids has announced that it will be streaming the popular anime franchise “Pokémon” in India. The kids’ content platform will stream 21 films and over 10,000 minutes of “Pokémon” anime series episodic content.

    “This endeavor of ours has received significant impetus through last year with the kid’s fun learn category witnessing exponential demand growth,” said Viacom18 head – SVOD (Voot Select, Voot Kids) and international business Ferzad Palia. “The addition of the vast Pokémon slate to our content repertoire will allow us to further widen our audience base and continue to be category leaders.”

    The 21 ‘Pokémon’ films will premiere for the first time in India only on Voot Kids. The platform has launched a content initiative called ‘Chuno Voot Kids. Chuno Pokemon’ to market its association with the anime series.  

    “With the consumer at the heart for every initiative on the platform, this was the perfect opportunity to build on the fandom Pokémon holds in India, propelled by kids and those who are kids at heart,” said Voot Kids head of content Ashutosh Parekh. “Undeniably, this evergreen anime franchise with multiple extensions has evolved to be very relevant to today’s digital natives, with superlative story arcs and well-etched characters that unify action – adventure with humour.”

    The Pokémon franchise has expanded to the video gaming category, with its recently released Pokémon Unite, a Moba game playable across Nintendo Switch, Android and iOS platforms.

    “With support from our partners at Voot kids, we have finally been able to release the 1-21 films in India, we are thrilled to finally share with our fans in India the fun and excitement of the Pokémon movies,” said The Pokémon Company corporate officer Susumu Fukunaga. “Voot kids and TPC are preparing other fun offerings. We hope more fans in India can be part of this experience.”

    Dream Theatre is the master licensing agency for Pokémon in India and South Asia. “We are very excited to have partnered with Voot Kids and bring such a wide offering spanning movies and seasons to Pokémon fans in India,” said Dream Theatre founder and chief executive officer Jiggy George.
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  • Disney Star India likely to exit English GEC space

    Disney Star India likely to exit English GEC space

    Mumbai: Disney Star India is likely to phase out its English general entertainment channels Star World, Star World HD, and Star World Premiere HD, as per details in its reference interconnection offer (RIO) published on 15 October.

    The broadcaster published the tariffs of 78 channels out of which the English GECs were absent. According to Broadcast Audience Research Council (Barc) India, the English GECs account for less than one per cent of total TV advertising spends. The fall of English GECs was first sounded when the Telecom Regulatory Authority of India (Trai) implemented the new tariff regime that required subscribers to select only the TV channels that they actually watched.

    The migration of English viewers to OTT platforms and the pandemic that began last year has made the English GEC genre extremely unviable for Indian broadcasters from a business perspective.

    A response from the Star network is awaited and we will update this piece if we receive any.