ITV

Category: Kids

  • 7 Seas launches online kid’s game ‘Indian Heroes’

    MUMBAI: 7Seas Technologies Limited, a Hyderabad-based independent IP-based games development company, has launched its new online kids game -‘Indian Heroes‘.


    The game is based on the 62nd Independence Day.


    The game, a combination of six multiple games, comprises six levels. While the first game is a word puzzle where the gamer needs to find out the words related to the freedom fighters and Independence Day, the second game is a cross word puzzle which is to be completed based on the given questions. The third game is a combination of picture puzzle where one has to drag and drop the blocks in an order and complete the pictures of the freedom fighters while the fourth one is a colouring game.


    While the fifth game is also a picture puzzle where the gamer has to move the pictures to make the images of our leaders, the sixth game requires the gamers to search for the freedom fighters and their belongings to make more scores.


    Once the six levels are completed, the game gets to have a chance to hoist the tri-colour flag and celebrate Independence Day, online.


    Said 7Seas Technologies MD L Maruti Shanker, “On the occasion of our 62nd Independence Day, we are releasing a special game christened ‘Colours of Freedom‘. The primary objective behind developing this game, targetted at children, was to create awareness through www.onlinerealgames.com about our freedom fighters.”

  • Nick India to launch ‘Let’s Just Play’ campaign in October

    MUMBAI: Kids entertainment channel Nick is gearing up to roll out the second leg of its global pro-socio campaign, ‘Let‘s Just Play‘ in October.


    The initiative aims to promote and educate an active lifestyle and outdoor play amongst children nationwide with more play and fun.


    In a bid to promote the activity aggressively, Nick is planning to partner with various media houses and NGOs, create on-air and on-ground activations and also organise media events. The campaign will be further supported by digital interactivity, the channel states.


    Nick had unveiled the first season of the ‘Let‘s Just Play‘ campaign in September last year.

  • Nickelodeon to launch series for preschoolers from 24 August

    MUMBAI: Kid‘s entertainment channel Nickelodeon is set to premiere The Fresh Beat Band, a music and live-action comedy series, on 24 August.













    The half-hour 20-episode series will be aired at 12 pm. The series has a broad-based music curriculum focusing on self-expression through music, music appreciation and comprehension of music terminology.




    The Fresh Beat Band talks about four friends, Marina, Kiki, Twist and Shout, in a band who attend music school together and love to sing and dance.


    The series features songs with preschool-friendly lyrics written by series executive producers Nadine van der Velde and Scott Kraft.

  • PBS Kids to premiere ‘Between the Lions’ 9th season













    MUMBAI: Between the Lions, an educational kids series on PBS, is set to make a come back with its ninth season.


    The series, targeting children between the age-group of three to seven years, will start from 21 September. There will be 10 new episodes showing on PBS Kids channel.




    The Emmy-award winning series features animation, puppetry, live action and music.


    Several new characters including ‘The Beetles‘, ‘Hip-hoppopotamus‘ and ‘Rhymosaurus‘ will also be seen in the new season.

  • SpongeBob takes to theatre to tap kids in South Africa

    MUMBAI: Nickelodeon‘s flagship character SpongeBob is gearing up to walk out the television space and do some real stage play.













    The kids entertainment channel is staging a play based on SpongeBob in South Africa to establish direct contact with kids audience in the region.




    Titled SpongeBob SquarePants: The Sponge Who Could Fly!, the 90-minute musical will be shown from December 2009 until January 2010 in Johannesburg and Cape Town.


    SpongeBob SquarePants: The Sponge Who Could Fly! tells the tale of SpongeBob‘s longing to fly with jellyfish of ‘Jellyfish Fields‘ and his persistence in achieving his dream.

  • CN, Pogo to premiere new Krishna movies to celebrate Janamashtami

    MUMBAI: On the occasion of Krishna Janamashtami, Turner International India is set to premiere Krishna And Balaram and Chhota Bheem Aur Krishna on Cartoon Network (CN) and Pogo respectively.


    While CN will screen Krishna And Balaram on 14 August at 2.30 pm, Chhota Bheem Aur Krishna will have its world premiere on Pogo on 14 August at 12 noon.


    Co-produced by Turner and Hyderabad-based Green Gold Studios, both the movies are exclusively created for CN and Pogo and will be available in English and Hindi.


    Says Turner International India deputy general manager and VP – entertainment, South Asia Monica Tata, “We hope kids and family will enjoy our latest Indian animation titles as much as we are happy to celebrate Janmashtami festival with truly relevant programming.”


    Chhota Bheem Aur Krishna revolves around Chhota Bheem. The conqueror of innumerable villains, Chhota Bheem faces his first true opponent that he is unable to tackle alone. Bheem and his friends meet Dhuni Baba, who advises them to pray and seek the help of Lord Krishna. Lord Krishna answers their prayers and comes to Dholakpur as their saviour and helps Bheem fight the enemies threatening Dholakpur.



    In Krishna And Balaram, the adventure begins when lord Krishna‘s new friends Madhoo, Udho and Sridhama disappear suddenly. Narad ji, informs lord Krishna and Balarama that their friends have actually been taken hostage by a monster, sent by their evil uncle Kansa, across the seas.

  • Cartoon Network appoints licensing agent in China

    MUMBAI: Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, is set to expand its footprint in China with the appointment of Click Licensing as its strategic partner to roll out a full range of merchandise, games, toys, console games and books.

    CNE VP Asia Pacific Dulce Lim-Chen said, “China is undoubtedly a market of huge potential for Cartoon Network. The demand for high quality, safe and engaging products is enormous. We believe this is the right time for us to expand our operations by launching our diverse range of businesses and merchandise that spans publishing, gaming, and home entertainment in this market.”


    As the first phase of its expansion plans in China, CNE will introduce its Ben 10 franchise to Chinese consumers. “The global success of Ben 10 and our other brands, and the overall CNE business is extremely encouraging, especially in these challenging economic times. We are very confident that in time, China will be one of the leading markets for CNE,” she added.


    Click Licensing will be the exclusive licensing partner for Cartoon Network‘s international hit shows such as Ben 10: Alien Force, Ben 10, Chowder and The Powerpuff Girls in China.



    As Cartoon Network‘s exclusive licensing agent, Click Licensing will be responsible for the development of both promotional licensing and consumer products, and will also explore opportunities to create unique Cartoon Network branded consumer goods in categories such as apparel, fashion accessories, sporting goods, home furnishings, games, gifts and novelties.


    Said Dulce Lim-Chen, “With Click Licensing‘s expertise, we are confident that we can achieve our long term plan to take the popularity of our characters beyond the realm of television, allowing kids to experience our key brands through multiple consumer touch points.”

  • Disney into heavyweight marketing to support Disney XD

    MUMBAI: Disney has unveiled a heavyweight marketing campaign to support the launch of its new boy-focused and girl-inclusive channel, Disney XD, on 31 August.


    The fully integrated campaign includes Disney XD spots on television, outdoor marketing, cinema postcards and grassroots experiential events with a key focus on digital media to drive engagement with the brand amongst its key audience of kids aged 6-14 years.


    The cornerstone of the online activity will be a futuristic ‘Ultimate Gamer Challenge‘ which will run on the gaming site, Miniclip.com from 20 August. This will consist of a series of skill-based games, themed around show character Aaron Stone, and will allow kids to go head-to-head with their peers in a number of linked challenges. In addition, messenger icons can be unlocked after each mini-game for kids to share with friends.


    This will be supported by innovation-augmented reality which allows kids to gain access to exclusive Disney XD and Aaron Stone content using their webcam. In addition, an expandable version of MSN Messenger will keep them informed of all the latest launch news with weekly video content planned while Aaron Stone branded in-skyscraper games and rich media will run on sites including WWE, CN, Nick and CITV.


    A targeted TV campaign will hit screens from 10 August – 20 September across Nick, Nick Toons, CN, CN Too, Boomerang, CITV, along with Sky Sports, UK Dave, Sky 1, E4 and T4.


    Press activity will include four-page gatefolds, page ads, IFC and OBC running throughout August and September in gaming and extreme sport titles including Gamesmaster, Official Nintendo, Power Station, X 360, Match, Sidewalk and Ride.


    In cinemas, 570 six-sheets will land in 203 cinemas from 20 August for two weeks as well as 600,000 postcards in 300 cinemas. The reverse side of the postcard features the framing device that will be used for the augmented reality promo.


    The outdoor campaign will comprise 2,500 roadside six-sheets nationwide with 75 digital mall six-sheets.


    Experiential marketing comes via a partnership with England Beach Soccer – the official governing body of the sport, with a beach soccer road show taken to various urban locations throughout the UK, culminating in an event on London‘s Oxford Street on 29 August.


    Says Disney Channels UK executive director marketing Nicole Morse, “Since Disney XD is built around what kids, particularly boys, told us they wanted to see from a TV channel- that is gaming, sports and humour – it was crucial that the integrated launch campaign reached them in environments that resonated with them. The campaign‘s interactivity is key in ensuring kids can engage with the new brand for a significant amount of time, with the scale and aspirational media choices‘ delivering the message that Disney XD is a channel for them.”

  • Cartoon Network to co-produce ‘Scooby Doo’ movie













    MUMBAI: US kids broadcaster Cartoon Network has partnered with Warner Premiere to co-produce Scooby-Doo! The Mystery Begins.


    The two-hour film will make its television debut on 13 September during Cartoon Network Flicks, marking the 40th anniversary of the character.


    The movie combines adventurous storytelling, CGI visuals and a live-action cast to bring the original story of Fred, Velma, Daphne, Shaggy and Scooby-Doo to life.




    The live-action cast features Robbie Amell as Fred, along with Kate Melton as Daphne, Hayley Kiyoko as Velma and Nick Palatas as Shaggy.


    Frank Welker, a member of the original Scooby-Doo, Where Are You! voice-cast, provides the voice of Scooby-Doo.


    Directed by Brian Levant, Scooby-Doo! The Mystery Begins has been produced by Brian Gilbert and written by Daniel and Steven Altiere. Warner Home Video will release Scooby-Doo! The Mystery Begins on DVD and Blu-Ray HD combo pack on 22 September.


    The world‘s most famous Great Dane first appeared on television screens on 13 September, 1969. Over the past four decades, the Scooby-Doo characters have spawned 10 television series (spanning some 300 episodes), seven TV specials/telefilms, three live-action films and 12 made-for-video animated films.

  • PBSKIDSGO.org to stream ‘Wilson and Ditch: Digging America’ this fall

    MUMBAI: Kids-targeted website, PBSKIDSGO.org, is set to stream Wilson and Ditch: Digging America, a cross country adventure, this fall.


    Aimed at children aged 6-10 years, the project has been produced by The Jim Henson Company and includes original online video, interactive, blogs and podcasts.


    The project is funded by Corporation for Public Broadcasting (CPB).


    Said The Jim Henson Company executive VP – children‘s entertainment Halle Stanford, “We know kids will enjoy exploring the amazing places featured on the site and we hope they will get inspired to visit and discover these destinations with their families.”