MUMBAI: Axiom Education, an education innovation company, has launched the ‘Iken books‘ which are a blend of education and entertainment solutions to bring in fun-learning experience for children at school. Price at Rs 199, ‘Iken books‘ are interactive comic text books based on the NCERT curriculum that bring scientific concepts alive through colourful and entertaining comics. |
The books have been designed with comic characters indulging in real life adventures while imparting education. Says Axiom Education director business development Saurabh Saxsena, ” Our new invention- ‘iken books‘ will not only create a learning environment that is synonymous with entertainment but will also generate an eagerness to learn more in a child. I am confident that these books will be happily accepted by children and teachers alike and will provide them a new refreshing experience.” In addition to English, the books will also be available in Hindi, Gujarati, Marathi and Kannada. |
Category: Kids
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Axiom Education launches comic books for school children
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BBC Worldwide chalks out DVD releases to lure kids this Christmas
MUMBAI: With the festive season rapidly approaching, BBC Worldwide has lined up a slew of DVD releases for kids this Christmas. These include shows such as 3rd and Bird, The Sarah Jane Adventures and In the Night Garden.
3rd and Bird: A Very Squooky Christmas! will release on 9 November. This Christmas release sees friends find themselves in fun-filled adventures, from learning to ice-skate to their first expedition out of the tree to the ground.
The Sarah Jane Adventures: The Complete Second Series will allow viewers to join Sarah Jane and the gang in their quests to save the Earth from unspeakable dangers, including the Sontaran – a regular foe of the doctor himself.
In the Night Garden: What Fun!, meanwhile, will bring together five episodes of the pre-school favourites.
Children can dive back in to some imaginative fun with two new releases from Charlie and Lola, produced by Tiger Aspect. Their eleventh DVD, ‘Everything is different and not the same and other stories‘ showcases Lola learning some valuable lessons. Both Charlie and Lola releases will be available from 12 October.
The LazyTown Christmas Collection contains two festive-themed DVDs. The DVD includes the LazyTown karaoke and has seasonal episodes such as The Snow Monster and LazyTown‘s Surprise Santa.
Meanwhile, Robbie the Reindeer returns in Robbie the Reindeer Trilogy – The Whole Herd. All the three ‘Robbie the Reindeer‘ films are brought together on DVD, along with extras. Releasing on 2 November, this motley crew of antlered and downright bizarre characters are brought to life in state-of-the-art model animation and voices from a cast including Ricky Gervais, Sir David Attenborough and Keira Knightley.
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Nick launches ‘Dora’ and ‘SpongeBob’ toothpastes
MUMBAI: Kids entertainment channel Nick has partnered with Colgate-Palmolive (India) to launch the ‘Dora‘ and ‘SpongeBob‘ toothpaste range.
Available in two flavours, ‘Strawberry-flavored Dora‘ and ‘Bubble Fruit-flavored SpongeBob‘ are priced at Rs 45 for 80 gms.
The toothpastes will be available in all large format retail outlets including Spencer‘s, Big Bazaar and Hypercity.
Colgate-Palmolive (India) VP marketing Prabha Parameswaran said, “Internationally, Nick and Colgate-Palmolive have successfully launched several products for children, and we are confident of a positive response from the Indian market as well.”
Added Viacom 18 VP consumer products Sandeep Dahiya, “We‘re happy to partner with Colgate-Palmolive to launch the Dora and SpongeBob range of toothpastes. With these yummylicious flavours, we‘re confident that brushing will no longer seem like a chore, thus encouraging the healthy habit of rushing teeth at least twice a day.”
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Virgin Media, Disney ink multiplatform deal
MUMBAI: Virgin Media has signed an agreement with Disney wherein the cable TV and broadband provider will make both standard and high definition Disney content available to, mobile and online services subscribers.
Under the deal, Virgin Media will be provided with more that 300 hours of kids‘ content from Disney Channel, Playhouse Disney and Disney XD.
Said Virgin Media executive director – content acquisition Katharine Burns, “As the home of family entertainment, we‘re uniquely positioned to give our customers the greatest range of flexibility and choice in their TV viewing, and with great premium content on demand we think kids and families alike are going to love the freedom this Disney deal will bring.”
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Nickelodeon channels & websites to go black on 26 September
MUMBAI: Nickelodeon has announced its annual Worldwide Day of Play (WWDP) on 26 September to empower kids to take action on issues that are important to them.As part of the WWDP initiative, Nickelodeon channels and websites including Nickelodeon, Nicktoons Network, NOGGIN, The N, Nick.com, Noggin.com, Nicktoonsnetwork.com and The-N.com will go off air from 12 noon to 3 pm to encourage kids across the country to take part in the celebration of healthy and active play.
Says Nickelodeon Kids and Family Group EVP public affairs Marva Smalls, “This year, we are utilising the power of all our collective media platforms and partnerships to encourage kids and families to take action on this important issue.”
WWDP is part of Nickelodeon‘s overall health and wellness efforts which include grants programs, public service announcements, websites, games and more.
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4Kids Entertainment to showcase ‘Rocket Monkeys’ at Mipcom
MUMBAI: 4Kids Entertainment is set to showcase the new ensemble space-themed comedy animation series, Rocket Monkeys, to international broadcasters at the upcoming Mipcom 2009 market in Cannes, France.
Co-produced by 4Kids Productions and Verve Boomstar, Rocket Monkeys will be launched in 2010 and will consist of 20 half-hour episodes.
Rocket Monkeys is about Wally and Gus, two best friends and Nosa-trained monkeynauts, who are on an odyssey through outer space
. Blasted into strange new worlds on a unique and specially equipped rocket, these two simians experiment with new technologies and discover alien species never seen before.
Despite Dr Chimpsky‘s instructions for space travel, neither the optimistic Wally nor the brainy Gus has any clue as to how to pilot the ship, but somehow they have the right stuff to complete their mission.
Said 4Kids Entertainment EVP International Brian Lacey, “The show‘s contemporary graphic look, combined with fast-paced comedy that arises from the conflict between the obsessive compulsive Gus and the free-spirited Wally will be endearing to viewers everywhere.”
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Disney in talks with Vimanika to foray into Indian mythology
MUMBAI: Disney is in talks with India-based Vimanika Comics to bring Hindu mythological superheroes to films
and television.
According to reports, the bipartite discussion is centered on giving comic superhero Karna a life on screens. Karna is the Hindu mythological character from Mahabharata who was the son of Kunti and sun-god Surya.
The reports state that Vimanika is planning to launch graphic versions of Dashaavatar, Legend of Karna, Lord Shiva and Lord Garuda and is also looking at unveiling online and mobile games based on the comic characters.
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Cartoon Network to launch new chapter on Ben 10 on 21 September
MUMBAI: Kids entertainment channel Cartoon Network is set to launch a new chapter of Ben 10: Alien Force, come 21 September.
The show will be aired from Monday to Friday at 7.40 pm with a repeat telecast the following day at 10.40 am.
The new chapter of Ben 10: Alien Force takes Ben‘s story five years ahead. Once again Ben Tennyson chooses to put on the Omnitrix and discovers that it has reconfigured his DNA. As a result, it can now transform him into 10 brand new aliens.
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Christina Miller is Cartoon Network and Turner Sports SVP
MUMBAI: Cartoon Network Enterprises and Turner Sports has named Christina Miller as senior vice president (SVP) – strategy, marketing and promotions. Prior to this, Miller was vice president for Cartoon Network.
As part of her new mandate, Miller will be based in Atlanta and will report to three top executives at the company. They are Turner Broadcasting System president sales distribution and sports David Levy, Young Animation Young Adults and Kids Media Group president Stuart Snyder and Turner Sports VP and COO Lenny Daniels.
Also, Miller will continue overseeing consumer products and home video business in the US.
At Turner Sports, Miller will be responsible for managing and directing the company‘s strategy and marketing along with programming.
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LeapFrog forays into India toy market; inks deal with My Baby Excels
MUMBAI: US-based LeapFrog, a provider of technology-based educational toys, has tied up with My Baby Excels to foray into the India market.
As part of the agreement, My Baby Excels will market and distribute Leapfrog‘s products in India. Founded in 1995, LeapFrog‘s portfolio focuses on three main categories – reading solutions, educational gaming and learning toys.
Says My Baby Excels MD MN Kapasi, “LeapFrog will bring edutainment to India in a big way. It is definitely going to be a hit with parents who want the best for their child. With its innovations, LeapFrog is set to revolutionise education with a quantum leap.”
My Baby Excels has brought to India international toy brands such as ‘My Baby Einstein‘, ‘Tamagotchi‘ and ‘WowWee‘.