ITV

Category: GECs

  • COLORS announces the launch of ‘Khatron Ke Khiladi Season 11’

    COLORS announces the launch of ‘Khatron Ke Khiladi Season 11’

    Mumbai: COLORS has announced the next season of its popular stunt-based reality show, “Khatron Ke Khiladi”.  The season 11 which is all set for its 17 July premiere on COLORS and Voot, is produced by Endemol Shine India, in association with Maruti Suzuki and Oziva.

    The latest season of the show will be promoted with robust marketing outreach across print, television, and digital. There will also be heavy promotions on the network and non-network channels. And on the social media front, the promotions will be driven through a mix of gifs, videos, quizzes, and reels featuring Rohit Shetty and the contestants, the channel said today in a statement.

    The show which is titled as “Khatron Ke Khiladi Darr vs Dare” brings together 13 celebs namely, Abhinav Shukla, Sourabh Raj Jain, Sana Makbul, Vishal Aditya Singh, Anushka Sen, Aastha Gill, Arjun Bijlani, Rohit Shetty, Divyanka Tripathi, Shweta Tiwari, Nikki Tamboli, Rahul Vaidya & Varun Sood alongside Rohit Shetty who returns as the host of the season.

    The new season will see a whole new breed of dare warriors performing larger-than-life stunts in the picturesque locales of Cape Town. The show’s host Shetty will be seen throwing arduous challenges at the contestants like getting fired through a cannon, performing aerial acts, getting electrocuted to having face-offs with wild animals that they will have to overcome with great tenacity, it added.

    Speaking on the launch, Viacom18’s head – Hindi mass entertainment and kids TV network, Nina Elavia Jaipuria said, “We at COLORS continue to present differentiated and variety content to our across various genres. After our latest announcement and the newest addition, the visual-based quiz show- The Big Picture, we are thrilled to bring a new season Khatron Ke Khiladi. The exciting season of the stunt-based reality show has been shot in Cape Town with some of the biggest names in the industry. With some exceptional showcase of talent in Dance Deewane at 8 pm and a new thrilling season of Khatron Ke Khiladi at 9.30 pm, we aim to fortify our weekends and offer wholesome entertainment to our viewers.”

    “Khatron Ke Khiladi has been raising the bar of adventure, action, and entertainment with each passing year and written many success stories,” said Viacom18’s chief content officer-Hindi mass entertainment, Manisha Sharma. “In the background of Cape Town, the new season will get bigger and better with some larger-than-life stunts featuring deadly animals that have never been seen before on the show. We are delighted to have the action expert Rohit Shetty join us for another exciting season along with 13 exceptional contestants.”

     “This season of Khatron Ke Khiladi is extremely special, as 7 years ago I started my journey as the host of the show in Cape Town and we are back in South Africa for a brand-new season,” Rohit Shetty said. “The thrill quotient will be at an all-time high as the new season will have some action-packed and pain-inducing stunts that the contestants will have to endure. As the beautiful Cape Town turns into a battleground, the Darr Ke Warriors will be tested and scrutinized at every step of the way and only the real warrior will survive.”

    “Khatron Ke Khiladi is one of the most thrilling, exciting, and entertaining reality shows on Indian television today,” said Endemol Shine India CEO Abhishek Rege. “With each passing year, Endemol Shine India has ensured that the entertainment quotient only increases. This year the stunts have been mounted on an even greater scale in Cape Town, South Africa, and have been specially designed to test the courage and fortitude of our ever-popular contestants, under the watchful eye of Rohit Shetty.  All through the shoot, strict safety protocols and SOPs were maintained by everyone on set. So, prepare yourself for another season of the edge of the seat action.”

    Maruti Suzuki India Ltd senior executive director – marketing and sales, Shashank Srivastava commented, “We are delighted to be a part of season 11 of Khatron Ke Khiladi. This is the third year in a row that we are partnering with Khatron Ke Khiladi and the association has only become stronger over the years. Khatron Ke Khiladi has managed to create a niche for itself and is extremely popular especially amongst the youth of our country. At Maruti Suzuki, it has been our constant endeavor to drive towards more youthful and dynamic imagery. We are also proud to associate the iconic Swift with Khatron Ke Khiladi, which since its launch in 2005 has revolutionized the premium hatchback segment in India. All-new Swift 2021 with its sporty performance, upright stance and unmistakable road presence emphasizes individuality that stands out from the crowd and has earned the warmth of nearly 2.4 million customers. Our association on the show resonates with Swift’s proposition of performance and being Limitless. We hope that the contestants of this season would bring Limitless Thrills to the viewers through their Limitless Performances on the show and make season 11 of Khatron Ke Khiladi the No.1 show on Indian Television.”

  • Zee Salaam launches new show – Jai Hind Janab

    Zee Salaam launches new show – Jai Hind Janab

    New Delhi: 24×7 Urdu News channel Zee Salaam is all set to launch a new weekly show Jai Hind Janab which will air every Sunday at 8 PM.

    The channel has strengthened its place in the Urdu genre with its consistent news coverage and reporting.

    “Zee Salaam has always taken stand for soldiers of our nation and has strongly put forward their concerns in front of the government on all the important platforms so that their voices are heard by the authority and the nation. The new show has bee  launched with the same philosophy of patriotism & inclusiveness,” said the channel in a statement on Monday.

    Zee Media’s Cluster three CEO, Dileep Tiwari said “This is a great initiative of Zee Salaam. The nation should remain indebted to the sacrifice and service of the soldiers and through this show the channel gives the respect and honour which they deserve .”

    Zee Salaam editor, Irfan Sheikh said, “The country is very valuable to us and we always put our nation first. Through this special show, we recognize, honour & offer tribute to the brave hearts. The subsequent episodes will feature the real heroes from our society who have gone out of their way to immensely contribute to society or have helped those who were in need which will cover military, para-military, police, doctors and other frontline warriors.” 

    This show is based on the nation’s first philosophy and aims to motivate every individual to work towards prosperity, restoration, and progress of the nation in his or her own capability.

  • HistoryTV18 announces season four of travel series ‘#RoadTrippinwithRnM’

    HistoryTV18 announces season four of travel series ‘#RoadTrippinwithRnM’

    Mumbai: HistoryTV18 has announced season four of “#RoadTrippinwithRnM” featuring Rocky Singh and Mayur Sharma, starting 5 July. The social media-focused digital franchise shows real-time travel experiences through road trips across several Indian states. For the new season, the two travellers, Rocky and Mayur, are packing their bags for a road trip through the western state of Gujarat.

    Even as the Covid-19 vaccination gains momentum and restrictions ease across India, road trips remain the preferred mode of leisure travel. HistoryTV18 spotted the trend early on, creating an innovative, first-of-its-kind, and made-for-the-times format, the channel said in a statement. The first three road trips of the innovative, online travel series set new benchmarks of success with more than 80 million views and 250 million impressions, it added.

    The series has recently won Gold for ‘Best Acting/Anchoring/Content Delivery’ by Rocky and Mayur at this year’s vIDEA – Video Media Awards and Summit 2021.

    “What makes this travelogue compelling is the sheer spontaneity and authenticity of the format, in addition to the rich content that draws upon India’s incredible diversity and heritage and the personalities of our travellers,” A+E Networks | TV18’s president – content & communication, Arun Thapar said. “The journeys and experiences represent possibility, hope and fuel the desire to look further and beyond the obvious and the mundane. I believe that just as Rocky and Mayur can hardly wait to hit the road again, our viewers too look forward to being part of these road trips. And so, the show’s following has kept growing. Gujarat is rich with histories, cultures, and natural wonders… This land of spectacular, varied landscapes, architecture, cuisines, and people has much to offer travellers throughout the year. Season four is a chance to experience Gujarat in the Monsoon, so it’s a definite must-follow.”

    Itching to get back to what he does best, Rocky said he “cannot wait to hit the road and take on the open road!” and on the other hand, Mayur said he is looking forward to having “the scrumptious Gujarati food.”

  • India Today Group appoints Khyati Shah as AVP marketing & alliances, TV

    India Today Group appoints Khyati Shah as AVP marketing & alliances, TV

    Mumbai: India Today Group has announced the appointment of Khyati Shah as assistant vice president – marketing and alliances, TV.  She will be based at the Noida office and report to India Today Group’s chief marketing officer Vivek Malhotra, it said in a statement.

    Khyati joins the group from Star India Network, where she was the AVP for marketing & content for Star Utsav. Her previous stints include Dainik Bhaskar Group, International Flavours & Fragrances, ICICI Prudential, Ogilvy & Mather, Grey Worldwide, Triton Communications, and Publicis.

    She brings with her more than 17 years of experience in brand management, digital marketing, content marketing, advertising, campaign management and brand solutions.

    She is a post-graduate in advertising and PR from Welingkar institute and, additionally, in digital business strategy. Khyati is a bachelor of commerce from Mumbai University.

  • COLORS ropes in Ranveer Singh for new interactive quiz show – ‘The Big Picture’

    COLORS ropes in Ranveer Singh for new interactive quiz show – ‘The Big Picture’

    New Delhi: COLORS is all set to bring the Israeli created quiz show – The Big Picture to Indian audiences soon. The Hindi General Entertainment Channel (GEC) has acquired the rights to adapt the international format and roped in actor Ranveer Singh to host it. BYJU’S has come on board as the presenting sponsor.

    COLORS will unveil the first look of the show- BYJU’S presents The Big Picture- ‘Tasveer se taqdeer tak’ ka khel’ on the channel at 6:45 pm on Saturday. The new show will also be available on Voot, and Jio TV, it said.

    The 12 stage trivia-based game show created by Israeli mentalist Nimrod Harel and Israeli content company Acappella was first commissioned by Dutch-based broadcaster RTL4 in 2014. It leverages the power of visual media and gives the participants a chance to win grand prize money by identifying pictures that appear in front of them on a large screen. It provides three lifelines to the contestants. The interactive format of the show also allows the viewers to play from the comfort of their homes and win big.

    Viacom18, Hindi Mass Entertainment and Kids TV Network, head Nina Elavia Jaipuria said, “With a view of bringing new and enhanced entertainment experience for our viewers, we have over the years pioneered diverse genres that include dance reality shows, talent-based shows, stunt-based shows and voyeuristic content. Breaking new boundaries of entertainment, we are extremely excited to announce one of the biggest and differentiated quiz shows- ‘The Big Picture’. We look forward to presenting this extremely unique proposition to our viewers which will be helmed by superstar Ranveer Singh.”

    It will also mark the Television debut of actor Ranveer Singh who has been roped in to host the quiz show. “Indian cinema has undeniably given me everything – it’s been a platform for me to excel and showcase my skills as an actor and I have been fortunate to get immense love from the people of India. Now, I look to connect with them in an extremely unique and engaging way through my television debut with COLORS’ The Big Picture. The proposition of introducing India to a ‘now’ generation quiz show sealed the deal for me,” said actor Ranveer Singh.

    Viacom18, Hindi Mass Entertainment, chief content officer, Manisha Sharma said, the channel is entering into an exciting new territory with the show. “What stands out is the show’s simple yet focused format based on visuals, interesting lifelines and enhanced interactivity interface for the viewers. Visuals are a powerful medium, one that the new age India best connects with. This concept will not only provide viewers with a platform to test their visual knowledge but also give them a chance to win Big.”

    The show is being brought in association with Banijay Asia and ITV Studios Global Entertainment B.V, said the channel.

    Banijay Asia founder and CEO Deepak Dhar said, “We are delighted to kick off our partnership with COLORS with the internationally acclaimed ‘The Big Picture’ and are confident that its unique format will garner as much attention in India as it did internationally. Working with a powerhouse like Ranveer Singh is an exciting feat in itself and we are looking forward to creating some quality content that stirs excitement and engagement at the same time.”

    ITV Studios, SVP licensing at Global Entertainment, Ayesha Surty said, “We’re thrilled to have this exciting format in India following other ITV Studios formats like ‘The Voice’ and ‘I’m A Celebrity..Get Me Out Of Here’. ‘The Big Picture’ brings in viewers from home as active participants and sees the return of ‘feel good television’, enhancing family viewing. We couldn’t have asked for a better platform than Colors TV or a more captivating host than Ranveer Singh to bring alive this highly energetic and enthralling show.”

  • Digital will not checkmate television anytime soon, says Madison Media’s Vikram Sakhuja

    Digital will not checkmate television anytime soon, says Madison Media’s Vikram Sakhuja

    New Delhi: Despite facing a tough competition from digital, Television will continue to remain the preferred option for viewers and brands, said Madison Media and OOH, Group CEO, Vikram Sakhuja, highlighting that TV gives rise to ‘tribal moments’ which digital cannot handle.

    “While penetration of digital is very high, it is difficult to get a high amount of reach in a single show. Any advertiser for reach still needs TV. By that token, reach build-up on TV will always be the preferred option,” he said while speaking to Governance Now MD Kailashnath Adhikari during the live telecast of the Visionary Talk series held by the public policy and governance analysis platform.

    The industry veteran said that today digital is 30 per cent of AdEx and TV is close to 40 per cent. Within digital, video which really threatens TV is only 5 per cent of Ad Ex and forms a very small part.

    Secondly, Sakhuja said that TV gives rise to ‘tribal moments’. He gave the example of live sports and said if people can watch it on big screen TV at night, why would they watch it on the phone when they are at home at night. “These are tribal moments very difficult for digital to handle,” he said. “Digital has to come out with its tribal moments for advertising to really see if it has checkmated TV. Digital is a very powerful force but has it checkmated TV? Absolutely not.”

    According to Sakhuja, YouTube will form the base of the video plan in near future and the share of OTT will go up. “With agencies and marketers getting evolved in their video planning more OTT’s will supplement YouTube,” he said, adding that lack of verified data on OTT is a drawback but most responsible agencies are doing seamless TV and video planning.

    Responding to the question, if Ad Ex will rebound to pre-pandemic 2019 levels, the advertising veteran said, “At present, we stand on a good level versus the first half of 2019. The second half will depend on if a third wave will happen or if there will be another disruption. If everything goes well our estimates will hold good. I am writing off estimates yet.” 

  • Shark Tank to get an Indian adaptation, set to air on Sony TV

    New Delhi: Critically acclaimed business-themed reality TV series Shark Tank is all set to get an Indian adaptation. The show will be aired on Sony TV, the channel has announced.

    The popular series produced by StudioNext shows entrepreneurs making business presentations to a panel of investors or ‘Sharks’ who decide whether to invest in their company or not.

    The Hindi GEC announced the launch of Shark Tank India on its social media handles and opened the registrations for young entrepreneurs to participate in the show. The promotional video features a young man from a middle-class family who aspires to start his business. He shares the idea with his family and friends, who then joke about “his big dreams”.

     

     

    “World ka no.1 business reality show Shark Tank aa raha hai India mein! Jahan Sharks, yaani India ke experienced businessmen, aapke business aur business idea ko parkhenge, taraashenge aur bada banayenge…” read the social media post, “Shark Tank India mein register karne ke liye SonyLIV app download ya update kare ya bio mein diye gaye link pe click kare.”

    People can participate in the show by downloading the SonyLIV app, where they can register online. They can also visit: https://sharktank.sonyliv.com/

    The show first aired on ABC in August 2009 and has had 12 successful seasons for far. The last episode aired on 21 May. ABC has renewed the series for its thirteenth season.

  • No such transaction being undertaken, Zeel refutes reports of merger

    New Delhi: Putting speculation to rest, the entertainment giant Zee Entertainment Enterprises Ltd (Zeel) on Monday said, there are no merger talks underway with Viacom18, as reported by a leading English daily.

    “We herewith confirm that there is no such transaction being undertaken and the matter is speculative in nature. This is for your information and records,” Subhash Chandra’s Essel group owned media company posted on the Bombay Stock Exchange (BSE) on Monday.

    The statement comes in the wake of a report published by Livemint, about a potential merger between Viacom18 Media Pvt Ltd and Zee Entertainment Enterprises Ltd (Zeel) through a share swap deal.

    According to the report, the merger was proposed to be done through a share swap deal. “The talks started a few weeks ago, and the deal is unlikely to involve any cash transaction,” reported the publication.

    Founded by Essel Group’s Subhash Chandra, Zee Entertainment Enterprises Ltd is majority-owned by foreign institutional investors – Investco Oppenheimer Developing Markets Fund and Ofi Global Fund China LLC. The company is run by Chandra’s son and CEO & managing director Punit Goenka.

    Earlier in the day, Zeel spokesperson had also refused to confirm or deny the speculative news item. Said a Zeel corporate official:“The company does not comment on speculation and rumours.” 

  • Viacom18 and Zeel eyeing a merger?

    New Delhi: It’s the season for mergers. Following in the footsteps of  big media mergers globally, two entertainment giants back home- Viacom18 Media Pvt Ltd and Zee Entertainment Enterprises Ltd (Zeel) are now reportedly looking to join hands to create a large firm, according to an unconfirmed news item in Mint on Monday.

    If  the reports are to be believed, the owner of the GEC Colors, Viacom18, and Subhash Chandra’s Zeel have initiated talks of a potential merger. It is too early to say, but, if the deal fructifies, the combined entity will end up owning and managing the largest number of TV channels in India, and probably globally. The combined media firm’s interest will span across broadcast, OTT, live entertainment, and movie production.

    However, it is not the first time that such talks of coagulating companies in the television business have floated. The buzz has been proven to be unfounded in the past.

    Last year,  similar talks of a  merger  between Viacom18 and Sony Pictures Network fell apart, after the Mukesh Ambani-led Reliance Industries Ltd pushed for a majority stake in the combined entity as well. RIL owns a majority stake in Viacom18, which is a joint venture between TV18 Broadcast Ltd and US-based ViacomCBS Inc. While Network18 owns a 51 per cent stake in Viacom 18, Viacom holds the remaining 49 per cent.

    Zee Entertainment Enterprises Ltd was founded by Essel Group’s Subhash Chandra and is majority-owned by foreign institutional investors – Investco Oppenheimer Developing Markets Fund and Ofi Global Fund China LLC. The company is run by Chandra’s son and CEO & managing director Punit Goenka.

    A Zeel spokesperson refused to confirm or deny the speculative news item. Said a Zeel corporate official:  “The company does not comment on speculation and rumours.” 

  • Sony Entertainment Television acquires rights of India’s Got Talent

    Mumbai: Sony Entertainment Television has acquired the telecast rights of India’s Got Talent, which is the Indian adaptation of the international format titled ‘Got Talent’. Previously Colors held the sole rights to telecast the show in India. 

    Since the airing of America’s Got Talent in 2006, the format ‘Got Talent’ was successfully adapted in over 70 countries. The show aims to bring pure talent to the fore, and it also reiterates that age is just a number. India’s Got Talent is a popular format where solo or group performance is welcomed, irrespective of social status or gender. 

    With an esteemed panel of jury to shortlist qualifying talent, thousands of hopeful aspirants from across the country are followed by viewers who vote to decide the final winner; the format gives a platform for many to showcase their inherent talent, thereby opening a gateway to worldwide opportunities.

    “India’s Got Talent as a format holds great potential, and Sony Entertainment Television’s stronghold in the non-fiction, talent-led reality show formats gives us yet another opportunity to resonate with the audience. Having acquired the rights from Fremantle, we are gearing up for an exciting new season of India’s Got Talent and we look forward to showcasing the best talent in our country,” said Sony Entertainment Television and digital business head- content Ashish Golwalkar. 

    Fremantle India managing director Aradhana Bhola said, “At Fremantle, we are delighted to be partnering with Sony Entertainment Television on yet another of our successful formats, India’s Got Talent. With its inherent diversity and inclusivity, the show is a true and unique representation of the talent of the people of India. It is our sincere hope that the forthcoming season will continue to offer irresistible entertainment to the audience who have given it so much love through the years.”