ITV

Category: GECs

  • Sony strengthens its international format IP portfolio in India

    Sony strengthens its international format IP portfolio in India

    Mumbai: Following the success of “Shark Tank India,” Sony Pictures Television (SPT) is looking at introducing some of its most popular formats such as nine-time Emmy award-winning show “The $100,000 Pyramid,” “Raid The Change,” and “Can’t Touch This” in India.

    “These three formats are not just well-liked by audiences worldwide, but also bring an array of brand and product placement opportunities,” said the media company in astatement.

    SPT is one of the key players in the Indian reality television space, with its bouquet of marquee shows such as “Kaun Banega Crorepati” (KBC) and “Shark Tank India.” KBC is the Indian version of the Emmy award-winning game show “Who Wants To Be A Millionaire.” SPT also has a vast repertoire of scripted formats such as “Damages,” “The Big C,” “The Nanny,” “Mad About You” and “Chosen” which cater to audiences of different demographics and tastes.

    “Shark Tank India” is a show that focuses on India’s booming start-up economy and became a big hit in Indian households, captivating the attention of non-business linked members, including men, women and youth alike. Launched in 2001, as “Tigers of Money” in Japan, created by Nippon TV, the format is distributed in over 40 countries by SPT.

    “With the evolution of content consumption patterns across the globe, media, and entertainment leader SPT has been playing an important role in growing and adapting to the new landscape. For over a decade, SPT has been bringing pathbreaking unscripted and scripted formats and shows that have enthralled audiences globally, including India,” said the statement.

    “The most significant aspect of curating unique entertainment offerings for the Indian audience is to take the right programming decisions at the right time to be able to connect with the masses,” said SPT South Asia VP for sales and distribution Sonika Bhasin. “We aim to create a space for innovation by bringing our popular international formats to India, which will add value to our clients’ platforms and have high success rates. We are optimistic about the scope of extending our iconic formats to leading broadcasters and OTT platforms who are equally committed to bringing global properties to the native audience.”

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  • Epic channel announces new original ‘Jugaad Mania’

    Epic channel announces new original ‘Jugaad Mania’

    Mumbai: Epic, the flagship channel from IN10 Media Network has announced the launch of an original “Jugaad Mania.” The show will premiere on 28 February at 9 p.m on Epic and Epic On.

    The four-part series anchored by actor Chandan K Anand will bring stories such as that of 67-year-old rickshaw driver Kailash Tiwari from Chhattisgarh who installed solar panels on the roof of his three-wheeler. Like him, numerous others have found solutions for day-to-day obstacles.

    “We, Indians, are jugaadus by nature. For us, jugaad is not about a “quick fix” but a mindset. A mind set of innovators who find solutions when there seems to be none. We wanted to accentuate stories of such inspiring people via our show,” said Epic AVP – content and strategy Nisha Thakkar.

    The channel along with the production house, The Filmsters, shortlisted the stories from hundreds after a long research process.

  • Colors to launch new family drama ‘Swaran Ghar’

    Colors to launch new family drama ‘Swaran Ghar’

    Mumbai: Hindi GEC Colors is set to introduce a new family drama to its programming called “Swaran Ghar” starting on 28 February. The show will air every Monday to Friday at 8:30 p.m.

    Produced by Sargun Mehta and Ravi Dubey, the show, set in Chandigarh, features Sangita Ghosh, Ronit Bose Roy and Ajay Singh Chaudhary.

    “Colors has remained ardently committed to bringing the best of fiction and non-fiction concepts on Indian television,” said Viacom18 head Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “With a promise to keep the audiences engaged and entertained, we are pleased to launch a new heart-warming family drama ‘Swaran Ghar’. This show will present the various nuances of parenthood backed by a splendid storyline and an endearing cast. It will further strengthen our prime-time slot at 8.30 pm and we look forward to this new adventure.”

    “The current times have certainly brought families together and family dramas on television have once again earned a special place in the hearts of our viewers,” said Viacom18 chief content officer Hindi mass entertainment Manisha Sharma. “Our new show ‘Swaran Ghar’ represents one such story of Swaran who is abandoned by her children in the most trying times and how she comes stronger out of it. After the immense success of Udaariyaan, we are once again delighted to join forces with Sargun Mehta and Ravi Dubey. With a robust lineup of cast including Ronit Bose Roy, Sangita Ghosh and Ajay Singh Chaudhary, we hope to create magic with the new venture.”

    “Swaran Ghar stems from the various real-life stories and experiences we see around us,” producer Sargun Mehta. “We are delighted to present a show that will give a new perspective on parenthood and shed light on the innumerable struggles they go through.”

    “We began our partnership with Colors with ‘Udaariyaan’ and aim to continue this successful stint with ‘Swaran Ghar’,” said Ravi Dubey. “We could think of no other channel better suited to helm this refreshing concept and we have complete faith in our talented cast and crew to make this journey a sensation among Indian households.”

    The channel has planned an extensive 360-degree marketing and digital campaign for the launch of the show.

  • Colors Infinity announces new show ‘The Inventor Challenge’

    Colors Infinity announces new show ‘The Inventor Challenge’

    Mumbai: Viacom18’s English GEC Colors Infinity has announced the launch of its new reality entertainment show “The Inventor Challenge.” It is the Indian adaptation of the Emmy award-winning show “Everyday Edisons.”

    Conceptualised as an idea incubation platform, the show will give meritorious ideas from across the country an opportunity to translate from paper to working prototypes. It will soon be available on Colors Infinity as well as the channel’s digital destinations.

    “Today’s India is a fertile ground for ideas that can solve complex problems. ‘The Inventor Challenge’ is an inclusive platform for inventors across the length and breadth of the country as they transform their innovations into reality. It’s a very demanding journey and we at Colors Infinity are delighted to be a part of it,” stated Viacom 18 head – youth, music and English entertainment Anshul Ailawadi.

    “The Inventor Challenge” will bring together amateur inventors through each episode to pitch their ideas to a panel, which will be revealed soon, said the channel. “The panelists will then select a few participants to proceed to the next round. The top two participants will be assigned mentors to help build their innovations in a specially designed lab. The platform will showcase their journey of bringing these ideas to life and presenting the final product to consumer focus groups,” it added.

    “The show has done exceedingly well for us in the past. We are all aware that India is the hotspot for innovation, and we do see great opportunities for budding talent here,” said Zash Global Media and Entertainment Corp chairman Ted Farnsworth. “Having Colors Infinity as our partners on board for ‘The Inventor Challenge’ gives us immense joy, and we’re looking forward to this new journey of ours in India.”

  • The Q’s maiden short film festival ‘Ek Dastaan Aisi Bhi’ premieres 21 Feb

    The Q’s maiden short film festival ‘Ek Dastaan Aisi Bhi’ premieres 21 Feb

    Mumbai: Hindi GEC The Q has announced its maiden short film festival ‘Ek Dastaan Aisi Bhi’ on national television. Spread across seven days, the event will showcase nine critically acclaimed Hindi short films across genres, themes and subjects from 21 to 28 February at 8:30 p.m. 

    The initiative will showcase one short film with a unique narrative on weekdays, followed by a ‘Weekend Bonanza’ of two back-to-back films on 26 and 27 February.

    The nine titles include “Aapka Amitabh,” “Rishtey,” “Kesar,” “Le’vish,” “The Guide,” “You Changed Me,” “Kashi,” “Lunch Stories,” and “The Last Order.” “Aapka Amitabh” and “You Changed Me” have won global acclaim at leading film festivals, said the channel in a statement.

    “The Q’s journey over the last year has been about excitement and innovation. Having received so much love and appreciation from our viewers across India, we firmly believe the onus rests upon us to ensure they are provided with content that is relatable in its true sense while fostering a culture of appointment viewing on the channel,” said QYOU Media CEO Simran Hoon. “‘Ek Dastaan Aisi Bhi’ echoes our proposition to offer our viewers ‘Hatke Digital Creations’ which are Original-To-TV-content. It is also one of the many firsts for The Q as well as the Hindi GEC category. We look forward to rewarding our viewers through constant innovation while cementing our leadership in the FTA universe.”

    “We kickstarted 2022 with a distinct yet poignant strategy with the launch of ‘Hasi Ka HAHAkaar’- a first-of-its-kind show on TV. ‘Ek Dastaan Aisi Bhi’ is an extension of this strategy that targets viewers from rural and urban markets,” commented QYOU Media COO Krishna Menon. “The nine short films that we have acquired as a part of this programming line-up are simple and yet meaningful and are sure to create intrigue. All these films are socially and personally relevant thus helping us develop a deeper relationship with our viewers. We will continue to invest efforts and energies in a bid to attract more viewers across all platforms while expanding our presence and reach.”

  • 3,000 Fully Faltoo NFTs sold out within 48 hrs of launch: Viacom18

    3,000 Fully Faltoo NFTs sold out within 48 hrs of launch: Viacom18

    Mumbai: The maiden NFT drop of 3013 tokens, consisting of 3000 loot and 13 rare tokens from Fully Faltoo collection curated by Viacom18’s youth, music and English entertainment cluster, was an instant success amongst the cluster’s superfans and NFT collectors, globally.

    The range of 3000 NFTs from the loot category, priced at $10 for each token, was sold out in less than 48 hours of its launch. Precisely, 40 per cent of the loot was sold in the first 30 minutes and 80 per cent within 24 hours, announced the media company on Wednesday. 

    The loot category consisted of collectibles inspired by ‘Bakra urf GOAT’ also known as the only legendary ‘OG POI – Prankster of India,’ ‘Rangu The Champ’ – a more passionate character who gave up on his old and boring lifestyle to find out a whole new spark in himself by lighting up his inner dopamine receptors – playback singing, ‘Winging it aka Wing it like Wingnesh’ – a charming guy amongst the ladies who is a  pretty fly for an NFT guy and ‘Many Me’ is You – the wearer of many hats who pulls ’em off with a whole lot of sass.

    While the loot is completely sold out, the rare category on FullyFaltooNFT.com which consists of 13 static and animated NFTs is currently open for bidding that ends on 21 February.

    Fully Faltoo continues to stay invested in the NFT ecosystem and will explore the utility value of these NFTs giving the cluster an opportunity to deepen engagement with its superfans and collectors.

  • ViacomCBS rebrands to Paramount; unveils global expansion plans for Paramount+

    ViacomCBS rebrands to Paramount; unveils global expansion plans for Paramount+

    Mumbai: ViacomCBS has announced that it will rebrand to become Paramount Global effective from 16 February.

    In addition to the name change, the media company has detailed plans to accelerate the global momentum behind Paramount+, unveiling new content, enhanced product offerings and continued international expansion at its investor event.

    “Paramount is an idea: A promise to be the best,” said the non-executive chair of the company’s board of directors Shari Redstone. “That promise has always been at the center of what we aspired to build as the steward of more than a century of cinematic excellence, and with businesses and brands that have defined and redefined entertainment for generation after generation. We have made enormous progress, and I have never been more excited about the future of this company.

     

     

    Paramount+ will make its debut in France as an exclusive bundle with CANAL+ Group giving subscribers immediate access through the country’s largest provider. Paramount+ will also be available on an a la carte and direct-to-consumer basis in the French market.

    With Paramount+ and SkyShowtime, the global media company will have streaming services available in more than 60 markets across the UK, Latin America, Canada, Australia, South Korea, the Caribbean and all major markets in Europe by the end of this year. In 2023, the company will look to Asia, Africa and the Middle East, building on Paramount+’s strong momentum to grow its presence in every region of the world.

    Additionally, Paramount+ subscribers in the US will be able to upgrade their subscription to a bundle that includes the Showtime service through two plans, starting in summer.

    The company added 9.4 million global streaming subscribers in the fourth quarter of 2021 led by Paramount+ to add up to 56 million total subscribers and 84 per cent growth in streaming subscription revenue. Its streaming revenues for the quarter stood at $1.3 billion a growth of 48 per cent year-on-year. Its streaming revenue for 12 months ended on 31 December 2021 stood at $4.19 billion.

    “Paramount’s iconic peak represents a rich history for our company as pioneers in the golden age of Hollywood. Today, as we embrace the Paramount name, we are pioneers of an exciting new future,” said president and chief executive officer Bob Bakish.

    “We see a huge global opportunity in streaming, a much larger potential market than can be captured by linear TV and film alone,” continued Bakish. “We’re excited about our ability to not just compete, but thrive, creating significant value for both consumers and shareholders. How? Because we’re broader in four key areas: our diverse content, streaming model, a mix of platforms and global reach. As we look forward, the size of the opportunity we see is matched only by our ambition to seize it.”

    “We are continuing to leverage our global footprint and long-standing relationships to expand Paramount+ into new markets with enormous potential quickly and economically,” commented president and CEO streaming Tom Ryan.

  • How Sony sparked conversations on entrepreneurship with ‘Shark Tank India’

    How Sony sparked conversations on entrepreneurship with ‘Shark Tank India’

    Mumbai: Sony Entertainment Television (SET) in association with its digital partner White Rivers Media (WRM) was successfully able to make conversations around entrepreneurship more mainstream with the first season of “Shark Tank India.”

    “Shark Tank India” was able to sustain a consistent engagement with the audience throughout the season with live updates, decoding the business jargon, anecdotes from the Sharks, inspiring moments from the show, and highlighting each ‘deal’ thereby making the business reality show more inclusive and relatable to the audience.

    Starting with the registration phase, WRM played a pivotal role in reaching out to the incubator community, college alumni, and co-working spaces encouraging participation in the show. Furthermore, the digital agency created exclusive social media pages, on Twitter and Instagram, to engage with the audience. It gained 750K followers in no time and went on to become the one-stop destination for everything related to the show with its viral posts.

    WRM also executed a 100-hour countdown on social media leading to the launch of the show thereby building intrigue and urgency around the show through content that explained the format and gave a sneak peek of the ‘Sharks.’

    From building the sharks through live sessions to promoting the ‘pitchers’ and their unique ideas and explaining A-Z of ‘entrepreneurship’ through curated content, WRM ensured that the social media engagement on the show is sustained and heightened throughout the show.

    It was only a matter of time post the launch of the show that content creators, brands, and communities were found indulging themselves in viral contexts via episodic content. #SharkTankIndia was trending week after week and everything about it, from the Sharks to their responses, became a palpable part of the popular culture. The daily average of one million+ views on reel content and positive comments drove a massive increase in followers for SET and SonyLIV’s owned social media platforms.

    “It has been an incredible experience being a catalyst in disrupting India’s TV narrative with SET’s Shark Tank India,” said White Rivers Media chief executive officer and co-founder Shrenik Gandhi. “Commonly used business-related terms turned into a regular dinner-table conversation at any average Indian household. Entrepreneurs, who were noted for their achievements among professional circles, turned into celebrated faces. These have been the team’s top marketing wins for this season.”

  • Colors bolsters programming lineup with two new shows

    Colors bolsters programming lineup with two new shows

    Mumbai: Colors and Balaji Telefilms have joined hands for the sixth edition of the fantasy fiction show “Naagin” that will premiere on 12 February starting at 8 p.m every Saturday and Sunday. The channel has also announced a new fiction property called “Parineetii” set for the 14 February premiere and will air from Monday to Friday at 10 p.m.

    “I am excited to continue my long-standing relationship with Colors and strengthen it further with the launch of two new shows,” said producer Ekta Kapoor. “We began the journey of ‘Naagin’ more than six years ago and have come a long way to bring the epic story of our serpent queen in five enthralling seasons and I am elated to announce the next one. With an incredibly captivating theme, this season is going to be grander than ever. Along with Naagin, we are also launching ‘Parineetii,’ a show that depicts a beautiful yet complex hue of friendship.”

    “At Colors, it is our deep-rooted commitment to introduce variety entertainment through stories that connect with the audience,” said Viacom18 head Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “After adding an exhilarating romantic thriller ‘Fanaa- Ishq Mein Marjawaan’ to our fiction line-up, we are delighted to announce the new season of our most coveted fantasy fiction franchise ‘Naagin’ and a brand-new drama ‘Parineetii.’ With these unique new concepts, we continue with our promise to provide unlimited entertainment and hope that the viewers will connect with our stories and characters.”

    The new season of “Naagin” will feature an ensemble cast including Tejasswi Prakash, Simba Nagpal, Sudhaa Chandran, Mahekk Chahal, Urvashi Dholakia and Manit Joura. 

    “After witnessing an action-packed start to the year, we are set to raise the momentum with two new shows – ‘Naagin 6’ and ‘Parineetii’,” said Viacom18 chief content officer Hindi mass entertainment Manisha Sharma. “We are delighted to strengthen our long-standing relationship with Balaji Telefilms with these two shows helmed by none other than Ekta Kapoor.”

  • ShowBox Curates Valentine’s Day special ‘Pyar Ke Formulae’

    ShowBox Curates Valentine’s Day special ‘Pyar Ke Formulae’

    Mumbai: ShowBox, IN10 Media Network’s youth-centric music channel is all set to fill this Valentine’s Day with love and romance. With a fresh lineup, ShowBox’s Valentine’s Day campaign has introduced fun-filled Pyar Ke Formulae.

    To ‘pataoing’, ‘manoing’ and even ‘hasaoing’ with the lovemojis, ShowBox has leveraged its show ‘Luv You Zindagi’ with short and snappy love tips. The campaign includes short 30-seconds animated capsules of love tips which will be played on-air and social media on 14 February.

    Constantly striving to create content that celebrates the spirit of love and life, this time ShowBox’s videos include emoticons as characters, introducing unique love tips- Pyar Ke Formulae. It will be open for viewers to enjoy and interact with Showbox special valentine-based questions on Luv You Zindagi which airs at 4pm daily.

    Content innovation is the most effective way to catch viewers attention and ShowBox has been at the forefront of it. After the grand success of previous campaigns, this year will experience a whole new approach by the music channel, creating a fun and thrilling experience.

    Have a look at some interesting Pyar Ke Formulae from ShowBox

    Formula #1 :

    Formula #2 :