ITV

Category: GECs

  • Colors Marathi launches three shows during afternoon time band

    Colors Marathi launches three shows during afternoon time band

    Mumbai: Colors Marathi announced the introduction of three new shows to its programming line-up in the afternoon time band starting from 27 June. The channel will telecast the show Padmavati at 12 pm followed by Geeta at 12.30 pm. It will also telecast a cookery show called Lajjat Maharashtrachi between 2.30 pm to 3.30 pm.

    Lajjat Maharashtrachi which will be hosted by Varun Inamdar, mentor-guest chef on Master Chef India. This show will bring together different cuisines to the new culinary world for the masses. It will feature guests including celebrities and food bloggers.

    “This is the first time we are introducing the afternoon slot in our channel,” said Colors Marathi business head Aniket Joshi. “The afternoon band is the me time for many viewers and we believe that introducing this shows are the best method to make further inroads into our viewers’ homes. We are glad that we are bringing best of content from our network channel in our own language and we only hope that the audience will love the stories.”

    “Our goal is to make compelling content available to consumers across all parts of the day,” said Colors Marathi programming head Viraj Raje. “There is a sizeable television viewing audience in the afternoon. Our aim is to present the audience with a gamut of shows portraying various emotions. In the afternoon, usually most of the woman in the family retire and have few moments to herself and the cookery show is a perfect one for them. We hope that the shows with their varied backgrounds will be liked by the audience and they will develop a habit of watching in the afternoon through this shows.” 

  • Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Mumbai: Zee TV has announced that the third edition of DID Super Moms will air from 2 July onwards, every Saturday to Sunday at 9 pm.

    In the past, Zee TV has introduced audiences to non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance and India’s Best Dramebaaz. These properties are immensely popular talent-based reality TV franchises.

    Launched earlier this year, the fifth season of DID L’il Masters has been consistently topping viewership charts, according to the channel.  Now, the channel is bringing back the DID Super Moms format once again after 7 years.

    The show will be judged by choreographer Remo D’Souza, actor Urmila Matondkar and Bhagyashree Dassani. Jay Bhanushali returns as the host for this season.

    “DID Super Moms is one of the most differentiated shows in the non-fiction ecosystem,” said Zee TV business head Aparna Bhosle. “It provides a great platform for women across India to reconnect with their dancing talent after marriage and kids. We are here to reignite that spark and help them resume their journeys towards their dreams and aspirations. It is heartening to see more and more families encouraging their women to follow their passions. This is the India we wish to celebrate on DID Super Moms and we’re excited to have an all-new panel of judges with Urmila Matondkar and Bhagyashree Dassani joining Remo D’Souza this season.”

  • Star Bharat rolls out 360-degree marketing campaign for ‘Swayamvar – Mika Di Vohti’

    Star Bharat rolls out 360-degree marketing campaign for ‘Swayamvar – Mika Di Vohti’

    Mumbai: Hindi general entertainment channel (GEC) Star Bharat has rolled out a 360-degree marketing campaign for its new show ‘Swayamvar – Mika Di Vohti’. The show premiered on 19 June 2022 at 8 pm starring one of the most eligible bachelors of the country Mika Singh along with 12 contestants competing to win his heart. The show is hosted by India’s singing sensation Shaan.

    Further strengthening the overall campaign, a robust promotional outreach has also been rolled out across platforms like TV, print, outdoor, DTH, radio, digital and social media. The overall objective of the campaign is to optimise the show’s reach and create excitement amongst the audiences.

    Speaking about the campaign, the channel’s spokesperson said, “At Star Bharat, our focus is to ensure our viewers are entertained and deeply engaged. We are excited to add new ideas into our campaigns, and create innovations which are genuinely engaging and fascinating for our viewers. In India, weddings are full of festivities and fun and we have mounted our campaign to bring alive the joy and excitement of a typical Indian wedding for our viewers. We are confident that this interactive and engaging approach will help the show reach a larger audience.”

    ‘Swayamvar – Mika Di Vohti’ is a celebration of Mika Singh’s hunt for his life partner. Keeping that in mind, the channel initiated multiple engaging activities across markets. ‘Mika Di Baraat’ – a special on-ground experiential activation was launched and is being carried across 64 constituencies in Delhi, five towns in Uttar Pradesh & 15 towns in Punjab. Elements like virtual reality (VR), a selfie with Mika zone have been added to enhance the experience, allowing the viewers to engage with Mika and Shaan and ultimately be a part of the show.

    Brace yourselves for an exhilarating dose of entertainment with ‘Swayamvar – Mika Di Vohti’ every Monday to Friday at 8 pm only on Star Bharat!

  • ShemarooMe partners with OTTplay to make content easily available to users

    ShemarooMe partners with OTTplay to make content easily available to users

    Mumbai: The OTT app by Shemaroo, ShemarooMe has partnered with OTTplay, to make ShemarooMe’s content easily available to the existing and potential users by opening up an entirely new way to access entertainment.

    ShemarooMe has a wide selection of curated multiregional and multilingual content to suit every emotion. Be it Bollywood, regional, devotional, comedy, or kids entertainment, ShemarooMe has something for the entire family across age groups. After helping more than five million Indians navigate the chaotic landscape of OTT content with AI-based personalised recommendations, OTTplay is now making its foray into OTT content streaming with the launch of OTTplay premium- bundled subscription packs!

    Speaking of this partnership, Shemaroo digital business and ShemarooMe COO Zubin Dubash said, “With a plethora of options on OTT apps, selecting the right film or web series to watch can be time-consuming and intimidating. This partnership with OTTplay will shorten the search time to select the right content for the consumers as per their preferences. It will be beneficial for both partners as well as the existing and potential consumers.”

    Adding to it, OTTplay co-founder Avinash Mudaliar commented, “Our aim is to enable consumers to spend time watching their favorite shows, not searching for them; globally 60 percent of OTT consumers find the process of navigating different OTT apps “frustrating”, and that is the precise problem we had set out to solve with OTTplay. In the last year, we were successful in answering: What to watch? and Where to watch? by building an AI-powered personalised recommendation engine and a platform where users can stay updated on the latest news and reviews. Having earned the trust of millions of OTT fans in India and having positioned OTTplay as the #1 recommendation platform, it was only logical to transition into the aggregator space and democratize the experience of consuming streaming content. A common problem that many face today relates to acquiring subscriptions to multiple OTT platforms and having to navigate between them. With OTTplay premium subscriptions, we want to provide a seamless experience where users can consume all the content, they want to watch in one place. We are excited to partner with ShemarooMe and offer its vast content offering to our existing and potential users.”

  • Sonyliv 2.0 to produce 100+ original series in Hindi, Tamil, Telugu and Malayalam

    Sonyliv 2.0 to produce 100+ original series in Hindi, Tamil, Telugu and Malayalam

    Mumbai: Sonyliv has announced its expanding slate of content for 2022. The over-the-top streaming service is going to offer 50+ Hindi and 50+ other language premium content.

    Relaunched two years ago during the onset of Covid-19, the OTT platform saw its subscriber base grow from 0.8 million to 18.2 million and is expanding its production slate across languages to maintain its growth momentum.

    The streaming platform will soon foray into Tamil originals with its first web-series Meme Boys, Tamil Rockerz followed by originals in Telugu and Malayalam.

    The video-on-demand service recently announced that it will be co-producing the Indian adaptation of Israeli show Fauda with Applause Entertainment and has roped director Sudhir Mishra and co-director Sachin Mamta Krishn for the project titled Taanav.

    It has also partnered with Nikkhil Advani’s Emmay Entertainment to create the show Freedom at Midnight based on the book by Dominique Lapierre and Larry Collins. The writers of the web series are Abhinandan Gupta, Adwitiya Kareng Das and Gundeep Kaur.

    Sonyliv also announced the second seasons of its popular web series Avrodh, Maharani, and Rocket Boys. It will also dive deeper into India’s scamverse with Scam 2003: The Telgi Story helmed by directors Hansal Mehta and Tushar Hiranandani and starring Gagan Dev Riar in the lead role.

    Scam 2003 is based on the Hindi-language book “Reporter Ki Diary” by journalist Sanjay Singh on the criminal mastermind Abdul Karim Telgi.

    The OTT has roped in Ashwiny Iyer Tiwari as the showrunner for a poetic love story titled Faadu written by Saumya Joshi and featuring Saiyami Kher and Pavail Gulati.

    Sonyliv has already released the teaser for web series Dr. Arora, a dramedy documenting the interesting life and times of a travelling sex consultant directed by Sajid Ali and Archit Kumar and featuring Kumud Mishra, Gaurav Parajuli, Vivek Mushran, Shekhar Suman and more.

    It has partnered with director Onir to make Pulwana Key No 1026 based on award-winning author and journalist Rahul Pandita’s book “The Lover Boy of Bahawalpur”.

    The streaming platform has partnered with marquee creators such as Soumik Sen for Jazz City ’71 – Fight for Language directed by R S Vimal, Sudhir Mishra for Jehanabad – Jail Break and Heart Break, Vikas Bahl for Good Bad Girl directed by Rajeev Barnwal and Satyanshu Singh, Children of Freedom led by Sudhir Mishra, Tigmanshu Dhulia’s Garmi, creator and director Nila Madhav Panda for Jengaburu – A Billion Dollar Curse, Manish Hariprasad for Main Sahir Hoon, Rahul Dholakia for India’s First Election,

    For its Tamil content slate, Sonyliv has partnered with Gokul Krishna for Meme Boys created by Rajiv Rajaram and Drishya Gautam and featuring Guru Somasundaram, Badava Gopi, Aadhitya Bhaskar, Siddharth Babu, Jayanth, Namritha and Nikhil Nair. Production partner Rainshine Studios.

    TamilRockerz is directed by Arivazhagan and written by Manoj Kumar Kalaivanan and features Arun Vijay, Vani Bhojan, Ishwarya Menon, Azhagam Perumal, Vinodhini Vaidyanathan, MS Bhaskar. The production partner is AVM Productions.

    Upcoming line-up of Tamil content includes Karthik Subbaraj led Kaiyum Kalavum created by Rohit Nandakumar and production partner Stonebench. The cast includes Sanchana Natrajan, Rohit Nandakumar, Madonna Sebastian, Senthil, Karu. Pazhaniappan, Ramya Nambeesan, Chaams, Vivek Prasanna and Vijay Adhiraj.

    Victim is an anthology series directed by Venkat Prabhu, Chimbudeven, Pa. Ranjith and Rajesh M and produced by Black Ticket productions and Axess Film Factory. It will star Amala Paul, Priya Bhavani Shankar, Guru Somasundaram, Lizzie Anton, Prasanna, Nataraja Subramanian, Thambi Ramaiah, Kalaiarasan Harikrishnan and Nasser M.

    Journey directed by Cheran Pandian and produced by Compass8 Films will feature Kalaiarasan Harikrishnan, Prasanna, Aari Arjunan, Divya Bharathi, Anju Kurian, Aadukalam Naren and Kashyap Bharbarya.

    There’s also Accidental Farmer & Co. led by showrunner Balaji Mohan and written and directed by Sugan Jay. The producers are Trend Loud & Open window and cast includes Vaibhav Reddy, Ramya Pandian, Vinodhini, Badava Gopi and Chutti Aravind.

    Sonyliv will bring back its web series Iru Dhruvam for a second season produced by Applause Entertainment with director Arun Prakash and cast starring Prasanna, Nanda and Abhirami Venkatachalam.

  • Zing brings Korean dramas and fiction shows in Hindi

    Zing brings Korean dramas and fiction shows in Hindi

    Mumbai: India’s leading entertainment channel, Zing is all set to bring a special segment featuring Korean fiction shows in Hindi.  The move comes following their motto, ‘Apni Vibe, Apni Tribe’.

    With this, Zing becomes the only Indian channel to bring all these popular K-Dramas in Hindi.

    The special segment for K-Dramas called the “Hallyu Time” will be broadcasted from 6 pm to 7 pm on weekdays. The platform has an enviable ensemble of fascinating Korean fiction shows, specially curated for the youth.

    This collection of dramas will get updated from time to time as per the viewers’ demand.

    The interesting “Hallyu Time” line-up is a celebration of Korean art and culture. It includes endearing slice-of-life stories of love, friendship and achievements. The first on the list Fight for My Way (June), featuring popular actors Park Seo Joon and Kim Ji Won, is a story of two individuals, who wades through all the hurdles of life to fulfill their dreams. Angel’s Last mission (July), the next show in the line-up, will make you fall in love all over again; Cheer Up (August) is a story of a bunch of young adults forming a cheerleading club; Meow the Secret Boy (September) is an out-and-out romantic comedy. All four fiction shows have earned critical acclaim across the globe.

    Talking about the initiative Zing chief channel officer Arghya Roy Chowdhary said, “At Zing, we believe in understanding and celebrating the youth and their choices. Our ‘Apni Vibe, Apni Tribe’ has been created with the idea of providing them with entertainment they can connect with. The ever-growing craze around Korean dramas / Korean fiction shows is unmissable and we wanted to do something more in that space. We have been showing K-dramas for some time now, but decided to take it to the next level by introducing a special Hallyu Time slot that will only air popular & acclaimed shows and that too in Hindi.”

  • Zee Telugu to launch the reality show ‘Dance India Dance’

    Zee Telugu to launch the reality show ‘Dance India Dance’

    Mumbai: Zee Telugu is all set to launch the first season of the popular dance reality show – Dance India Dance (DID). The show has been Zee Network’s premier reality show that has given the Indian film industry several talented artistes. After the super success of the show on several network channels, Zee Telugu is now all set to launch Dance India Dance Telugu season 1.  

    ZEE Telugu through Dance India Dance will look out for dancers from different cultural backgrounds and lifestyles through on-ground auditions that will kickstart from 23 June across different cities in Andhra Pradesh & Telangana, including the places like Visakhapatnam, Vijayawada, Tirupati, Kurnool, Khammam, Warangal, and Hyderabad. Contestants aged between 6 to 60 will be given an opportunity to showcase their talent and shine on the big stage.

    The platform is all set to present several talented individuals and give them a golden chance to be a part of the show. Dancers across Andhra Pradesh and Telangana can also show their dance moves.

  • Shemaroo TV launches new original show ‘Waah Bhai Waah’

    Shemaroo TV launches new original show ‘Waah Bhai Waah’

    Mumbai: Hindi general entertainment channel Shemaroo TV has launched its latest original show Waah Bhai Waah hosted by actor, writer, anchor and poet Shailesh Lodha. The show is slated to be aired in the primetime slot of 9 pm every day from 19 June.

    Each episode of the show will feature renowned poets from across the nation who will entertain the audience along with Shailesh Lodha. The show will be an amalgamation of poetry and literature with satirical comedy.

    “At Shemaroo, we have always stayed true to our promise of constantly experimenting and catering to the evolving entertainment needs of our audiences. The new show ‘Waah Bhai Waah’ is a very popular format that blends poetry and comedy satirically and I am sure our audiences are going to love it,” said Shemaroo Entertainment CEO Hiren Gada.  

    “Satirical comedy is a very popular genre for family audiences and Shailesh Lodha is a household name renowned for his witty poetry. Audiences of Shemaroo TV will surely watch Waah Bhai Waah for their daily dose of family entertainment as they will get some top-notch comedy from their most loved artist,” said Shemaroo COO broadcasting business Sandeep Gupta.

  • StudioNext, Emmay Entertainment to co-produce web series ‘Freedom at Midnight’ for Sonyliv

    StudioNext, Emmay Entertainment to co-produce web series ‘Freedom at Midnight’ for Sonyliv

    Mumbai: StudioNext and Emmay Entertainment have joined hands to co-produce the web series titled Freedom at Midnight. The show will exclusively stream on Sonyliv.

    The show based on the book by Dominique Lapierre and Larry Collins, Freedom at Midnight is an epic political thriller/drama that highlights several incidents from the year of India’s independence and interconnected stories about crucial events and personalities who played a significant role in writing the country’s history as we know today.

    With Nikkhil Advani as the show runner, the story has been penned by Abhinandan Gupta, Adwitiya Kareng Das and Gundeep Kaur.

    “Our goal has been to bring to light untold stories from contemporary history. From 1947 to present day, India experienced many watershed moments that are significant in shaping our futures,” said head of Sonyliv, Sony Entertainment Television and StudioNext Danish Khan. “One such story of the country’s struggle for independence is ‘Freedom at Midnight.’ We are delighted that StudioNext and Emmay Entertainment are collaborating on this intriguing series, cannot wait get started on this one with Nikhil and his talented team.”

    “The year 1947 has been etched in India’s history as the year that shaped its fate. A riveting, emotional tale of an incident that altered the course of the nation, Freedom at Midnight is an attempt to bring to Indians the whole truth about the events that led us to our freedom – the courage, and the hope instilled in people by the personages who gave us the new India,” said producer and showrunner Nikkhil Advani.

    He further said, “This is a story every Indian should know, and I feel honoured to be able to tell it along with my partners, Monisha and Madhu, and the team of writers, along with StudioNext. It is even more special for Emmay Entertainment that we get to bring this story to SonyLIV after our successful stint with Rocket Boys. The platform has been at the forefront of narrating the stories of the homeland, and I look forward to associating with them on this project too.”

  • Colors Gujarati to premiere a new show ‘Jode Rehjo Raaj’

    Colors Gujarati to premiere a new show ‘Jode Rehjo Raaj’

    Mumbai: Colors Gujarati is all set to launch its new show Jode Rehjo Raaj – Sharto Lagu. The storyline of the show traces the journey of two individuals whose paths cross each other and they come together bound by conditions.

    Produced by Y Star Cine & Television Jode Rejo Raaj will premiere on 6 June 2022, Monday to Saturday at 7.00 pm.

    The show revolves around Aliya, who is not good at studies but somehow manages to get a job in one of the famous companies and then begins an interesting and humorous journey of errors, played by Toral Trivedi, as she enters the corporate world. In this journey, she meets Aryan, played by Akshay Pandya, who is the CEO of the company. He is self-centered and is as tough as coconut, but is soft-hearted. What binds them together is their secret which only the two are aware of and they plunge into a relationship with each other based purely on conditions. Will love blossom when it’s based only on conditions? What has a destiny in store for them? Or will the conditional love change to unconditional love for each other?

    Commenting on the concept of the show, Colors Gujarati business head Vipul Nagar said, “As a brand, we are deeply rooted in Gujarati values and culture and make a conscious effort to inculcate this in both our fiction as well as nonfiction shows. To continue this, we are launching another fiction show which captures this essence. The show focuses on the journey of two individuals Aliya and Aryan who come together but under certain predefined conditions. We are sure that our efforts will help our viewers to reconnect with the strong culture and values of Gujaratis.”

    Speaking on the launch of the show, Colors Gujarati programming head Darshil Bhatt said, “Our endeavour at Colors Gujarati has always been to provide inspiring stories with wholesome entertainment to our viewers. This show is a beautiful blend of love, humour and much more. The viewers are in for a delight and I’m excited to see it come alive on screen. “