MUMBAI: Maintaining competitiveness and universality will be the key issue for public service broadcasters as terrestrial broadcasting loses its audience share and media influence to emerging media.
This was the message that Min Eun-Kyung, executive director of international relations for KBS-Korea, had for delegates to the annual Public Broadcasting International which opened in Maputo, Mozambique, on Thursday.
“Amidst the countless number of channels, platforms and content, keeping the identity of public service broadcasting will become increasingly challenging,” Min has been quoted as saying in a report put out on the Asia-Pacific Broadcasting Union (ABU) website.
“The digital revolution will create room for critical voices about the function and role of public service broadcasting,” Min added.
Min said that public service broadcasting was an essential societal institution in the service of cultural diversity and media pluralism. “We must make every possible effort to remind our viewers of the value of public service broadcasting and every possible effort to keep our function and identity in the future,” she explained.
Finance is another key issue for public service broadcasters, according to Min. She said that having a stable financial structure is necessary to make progress in the multimedia environment, remain competitive, and to gain independence from political and commercial influences.
“More importantly, a stable financial system is the only way to fulfill public service broadcasting missions in a highly competitive digital media environment,” she added.
“Expanding services to multiple platforms is a high-cost business and without a desirable financing model, newly launched media services would have to charge a fee.”
Late last month, when Zee TV pointed a finger at Star India, making a serious charge of copyright infringement, the incident had given away the plot of the big fight coming up. Zee Telefilms issued a notice to Star demanding it withdraw all activities around its upcoming soap, tentatively titled Betiyaan, claiming ownership of the concept. Zee said it was in fact gearing up to launch its big ticket soap Ghar Ki Lakshmi Betiyann, produced by Creative Eye.
According to the Zee official communiqué, Ghar Ki Lakshmi Betiyann is Zee TV‘s steadfast attempt to address the ever-persistent issue of gender discrimination in our country. The show highlights certain myths that exist in our society today. States Zee TV programming head Ashvini Yardi on the Ghar Ki Lakshmi Betiyann, “With Ghar Ki Lahsmi… we are trying to highlight the serious issue of gender inequity that is prevalent in our society.”
“Kahaani Ghar Ghar Ki is an old show with a dedicated viewership and we are confident of the soap overcoming any new challenge in its way. But we will make efforts to protect the show. I am not hinting that we will be doing stunts to keep the viewer glued. We will be taking liberties that the story line would allow and accordingly, we will be creating twists and turns in the plot to fight competition,” Star India senior creative director Shailja Kejriwal says.
And one show that will be making its best efforts for not getting caught in this exchange of fire would be Sony‘s brand new celebrity dance show Jhalak Dikhhla Jaa. Reason: Jhalak.. again has been placed in the crucial slot of 10 pm, Wednesday and Thursday.
Star One is meanwhile revamping its prime time band as well, with the entry of Nach Baliye 2 on 25 September (placed in the 8:30 pm slot) and the launch coincides with the Ghar Ki Lakshmi… launch in terms of dates. In October, two other soaps Saathi Re and Betiyaan apni yaa…Paraaya Dhan will mark the launch of new primetime programming band, with Saathi Re airing at 8:30 pm followed by Betiyaan apni yaa…Paraaya Dhan at 9 pm.
