ITV

Category: GECs

  • Suvarana launches three new shows to replace Kannada KBC

    Suvarana launches three new shows to replace Kannada KBC

    BENGALURU: The second season of the Kannada version of the Who wants to be a Millionaire – Kannadada Kotyadhipathi (KK) which catapulted Star Network's Kannada GEC offering Suvarna to numero uno in the Kannada ratings race ended on July 25.

    Hosted by one of the top actors from Sandalwood, Puneeth Rajkumar, KK ran every night Monday to Thursday for 90 minutes on prime time between 8pm and 9.30pm. Throughout this week the grand finale of Suvarna Super Jodi (SSJ) is being aired during this slot. SSJ's run will end Sunday, 4 August. SSJ was aired three days a week, Friday to Sunday between 8pm and 9.30 pm.

    Early this week, Suvarna announced the launch of three new 30 minute daily soaps which will run six days a week, Monday to Saturday starting 5 August. The shows which will replace KK and SSJ are Priyadarshini, Milana and Aragini, at the 8.00pm; 8.30pm and 9.00pm slots respectively. The channel plans to air movies on Sundays' for a couple of weeks during this slot before announcing a new weekly property.

    Suvarna business head Anup Chandrashekaran said, "These three shows are very different from each other. They have a strong story line and narration. I am sure that our viewers are going to enjoy them. All the three shows appeal to the mass audiences and cater to the entire family. Suvarna as a brand has built a strong loyal viewer base. Our current fiction offerings have made us the leader in weekday prime time, with the launch of these three shows we intend to maintain this leadership and further strengthen our position in the KGE market."

    The channel says that almost the entire inventory of spots for all the three shows has already been sold out. Suvrana's head of marketing and research Anil Narang said to www.indiantelevision.com ,"Spots generally are fully booked, and with the limit on ad spots, we have had to say no to advertisers and agencies often. We are planning a major outdoor campaign with over 100 hoardings across the state. Radio, print and magazines have also been planned."
    An emotional drama Milana is revolves
    around three characters

    Promos for the three shows began airing on Suvarna and the recently launched Kananda GEC Suvarna Plus. Outdoor and press conferences across cities in Karnataka, as well purchase of spots on radio stations are a part of the campaign to attract more eyeballs for the three soaps. Suvarna has purchased spots on Radio City in Bengaluru and on Red FM across the state.

    The channel has roped in an all new cast for each of the three shows, two of which are being directed by Ravi R Garani. Milana will be directed by R Madhusudhan.
    Priyadarshini is a story of two sisters (Kavya and Anjali). Anjali, a soft natured girl falls in love with a haughty Gaurav. Kavya, a boisterous girl falls in love with the ever courteous Gautham. A joint family which has been split from many years comes together because of these four characters.

    Suvarna says that the USP of the show is its lively and crisp narration. Its high emotional drama narrated with light humour is to attract youngsters and homemakers alike. Produced by Garani, the cast is Goutham – Gururaj V; Gaurav – Ajay; Kavya – Shwetha; Anjali – Amrutha S.

     

     

     

    Priyadarshini is a story of two sisters who bring their families together

    Aragini is a love – hate relationship between Sidharth Patil, an arrogant business tycoon and Khushi, a bubbly young girl from Bijapur. A series of unexpected incidents in their lives brings them together. The tussle between these contrasting characters forms the crux of the story. Directed by Garani, the cast includes Sidharth Patil played by Harish and Khushi played by Meghana.

    Milana is a story within the mind. It is an emotional drama woven by the three characters – Samarth, a successful corporate who has lived all his life as per his parents' instructions. He is highly ambitious and is looking to break-free from the clutches of his strict parents. Prarthana is a simple girl from a small town in Shimoga. She believes in small happiness and wishes for a happy family life. When Samarth's marriage is planned with Prarthana, he meets Aishwarya who is daughter of the maid in Prarthana's house. Aishwarya is an opportunist and desires all the happiness in the world. The love-triangle between these three characters forms the crux of the story. Directed by R Madhusudhan, the cast includes Samarth – Prashanth; Prarthana – Vinutha and Aishwarya – Pratula.

    The channel has canned about 10 episodes of each of the serials. "We plan for 70-80 episodes of a show at least, and we generally have a buffer of two weeks -12 episode bank in hand," revealed Narang.

     

  • Gozoop executes #BurgsMeetUp for food bloggers and Twitter influencers

    Gozoop executes #BurgsMeetUp for food bloggers and Twitter influencers

    MUMBAI: Gozoop, which recently acquired Red Digital and won the social media mandate of the gourmet burger chain, Burgs, carried out a successful bloggers meet for the brand. The bloggers meet was carried out at the Andheri outlet in Mumbai.

     

    Gozoop had invited 30 renowned food bloggers and Twitter influencers to come down at the outlet and make their own burgers. The bloggers were offered a variety of ingredients and sauces to make their own burgers. The primary objective behind the activity was to reach out to a wider audience through these influencers and to give them a one-of-a-kind chance to make their own burgers.

     

    The event was simultaneously promoted across social media too. The twitter campaign was carried out using the hashtag #BurgsMeetUp, where they posted live updates from the meet along with pictures of the delicious burgers they made.

     

    Commenting on the event, Gozoop MD and co-founder Ahmed Naqvi said, “Social media is rapidly growing and becoming an interactive medium across sectors. With Burgs recently entering in India, they wanted to create awareness about their outlets and give the food enthusiasts a firsthand experience of the burger. We received an overwhelming response from the bloggers and influencers who enjoyed participating in the bloggers meet and had a great time making awesome burgers.”

     

    Commenting on the same Burgs India CEO Subroto Mukherjee added, “A bloggers meet is something we are very keen on doing as we receive a lot of feedback on what is trending and what consumers love. This will really help in taking the brand Burgs to the evoked set and thus influence consumer preferences.”

     

    Overall the bloggers made 24 types of burgers and the winner of this blogger meet was @BhookaJanta whose, burger “Bhooka Janta Bomb” will be available at all Burgs outlet this week.

  • Shagun launches its first fiction show ‘Sajna Hai Mujhe’

    Shagun launches its first fiction show ‘Sajna Hai Mujhe’

    MUMBAI: Shagun – India’s first wedding entertainment channel is all set to launch its first ever fiction show Sajna Hai Mujhe. As the channel’s theme is to celebrate the evergreen festival of wedding so with this show they follow the same theme. Marriage in our country is treated as the most prominent happening in every person’s life and the channel is thus focusing on strengthening and enhancing the concept of marriage. The channel after presenting its viewers with non-fiction shows on travel, chat, astrology, shopping, matrimony, fashion and fitness it is soon going to please its viewers with this fresh fiction show also.

     

    Shagun channel MD Anuranjan Jha said, “Fiction has always grabbed the attention of the masses. It is the one stop which has always been all time favourite category of the television audience. So keeping in mind this factor we are now jumping into fiction category also which will definitely add more flavor into the channel.”

     

    Sajna hai mujhe aims to showcase the diversity in marriages in the Indian society. With this aim the story will revolve around three different couples who will be shown facing the ups and downs in their respective relationships. The show is believed to strengthen the factors like patience, sacrifice, empathy, love, understanding and forgiveness which are believed to be the core competence of every successful marriage.

     

    The show promises to be an interesting journey packed with drama, emotions and entertainment. The show is produced by Park Media and Ideaz Pictures and the cast includes actors like Amit Behl, Aadesh Chaudhary, Darpan Shrivastava, Nirmai Bali, Manmohan Tiwari and new face Shikha. The situations in the show will be realistic and circumstances will be common. The story line of the show will be quite relatable and the viewers will feel rooted to the norms and culture which are common in every second household of our country.

     

    Sajna hai mujhe will be on air from 2 September running from Monday to Wednesday at 8:00 pm on Shagun.

  • Bade Ache Lagte Hai… writer-director voices against rape

    Bade Ache Lagte Hai… writer-director voices against rape

    MUMBAI: Last December, the gruesome act of rape of a 23-year-old physiotherapy intern shook the entire country. People took to streets for days to protest against such crimes against women and to call for stricter laws. However, nothing has changed so far and the nation was shaken again when another innocent victim, a photo journalist from Mumbai, who was on job, also raped.

     

    Like many others who have been vocal about such incidents, Writer-director Mitu Kumar, who is known for her creativity in some of the popular television shows like Kahani Ghar Ghar Kii, Kasamh Se, Saath Phere, Sarrkkar, Yahaan Main Ghar Ghar Kheli and currently Pavitra Rishta & Bade Ache Lagte Hai… has created web series – Dil se…the echo from the hearts of women.

     

    The series will represent the various facets of Indian women and to try to awaken the perpetrators of crime and help women take cognizance about the dangers that lie before them.

     

    “The reason for this series is to create awareness, on gender sensitization. Why   wake up only in the face of the brutality of such gruesome incident … we need to take a step when we are harassed and not wait… or turn a blind eye till it is too late. What is happening is appalling and has literally jolted us. Outraging a woman’s modesty begins across your street, at your bus stop, in the train you travel, in the office/place you work…stop it there…and rape will be history,” said Mitu Kumar.

     

    The series which kick started on YouTube on gender sensitization has covered issues like eve teasing, marital rape, domestic violence, respect women, gender bias, dressing up women, stalking, harassment at workplace, rape victim, child molestation, dowry, and rights of women and gender stereotypes.

  • Life’s OK digitally

    When Harvard wizkid Mark Zuckerberg launched facebook in 2004, he never imagined it would ignite a revolution in terms of the way people communicate and share information.

    Indeed, social networks have emerged as the next big thing after email and the Internet, and not just individuals and communities but even our television channels are happily jumping onto them for bettering their ‘connect‘ with the audience.

    After demystifying the digital strategies of Sony Entertainment Television, Star Plus, Colorsand Zee TV, indiantelevision.com trains its lens on the endeavours of Life OK – Star India‘s sister channel – in this space.

    For starters, Life OK‘s Facebook page boasts 1,293,603 likes and more than 63,600 people talking about it simultaneously.

    We also have efficient partners that understand the nuances of social media engagement and help spread marketing ideas across digital and social platforms, says Ajit Thakur

    The page is kept up-to-speed with pictures, videos, polls and all the hot gossip, and shares links with the official pages of various shows aired on the channel.

    In a day and age when 140-character tweets more than news make headlines, the plots of Life OK‘s many soaps are also tweaked through fan tweets. The official twitter handle of the channel @LifeOKTV is abuzz with nearly 20,840 tweets from over 16,555 followers at the time of writing. With instant reactions and feedback the staple of twitter, Life OK makes the most of this platform with timely tweets and re-tweets.

    To cite an example, the channel created, #ThePerfectBachelor, for its upcoming reality show The Bachelorette India – Mere Khayalon Ki Mallika and garnered more than seven million impressions. So much so, the hash tag found its way to the numero uno spot on India trends, that too within half an hour of the beginning of the contest. It was only the second Indian show to trend for 21 hours.

    #ThePerfectBachelor hash tag garnered more than seven million impressions

    Life OK is aware that for a general entertainment channel, video uploads draw the most traffic. And so, it launched its official YouTube channel in December 2011, and has since uploaded 5,000-odd videos. Viewers can watch the latest episodes of top-rated properties like Mahadev, Shapath andSavdhaan among others.

    To top it all is Life OK‘s official website http://www.lifeok.com/. As the channel‘s mainstay, the website aims to use all its other platforms to draw more and more traffic.

    It is easily the hub of Life OK‘s online activities with web exclusive content including live streaming, picture gallery, video uploads, show trivia and a concert section. There‘s also the shows schedule for those who want to know what time their favourite show will be telecast during the day.

    Says Life OK general manager Ajit Thakur: “Social media platforms are a great place to directly engage and interact with consumers. The idea is to leverage the various platforms to drive engagement and increase affinity towards our content. We also provide additional content specific to digital platforms for users who have supported us, or in facebook terms, ‘liked‘ us.”

    The official Facebook page keeps its page up-to-date with pictures, videos, latest buzz and polls

    This is not to say Life OK‘s engagement with its audience stops at social platforms. “We are constantly trying to connect with our audiences, be it through dialogue on social media platforms or sneak previews of our content. With every show and channel marketing campaign, our digital spends supplement the print and TV mentions, thus creating a 360 degree surround across media,” provides Thakur.

    A shining example of the channel‘s 360-degree approach is the way it created the Laajo Ki Diary blog on four platforms including wordpress, blogspot, tumblr and Rediff before the launch of its show Gustakh Dil. The blog gets updated with new posts on a day-to-day basis, keeping viewers abreast of what‘s happening on it.

    The website is decked up with web exclusive content including live streaming, picture gallery, video uploads, show trivia and a concert section

    But how does the channel promote its online presence? “We have a dedicated digital content and marketing team, who focus their energies on creating interesting content for the digital audience. We also have efficient partners that understand the nuances of social media engagement and help spread marketing ideas across digital and social platforms,” replies Thakur.

    Just in case you‘re wondering which platform gets the most traction, Thakur isn‘t very helpful. “Each platform delivers a specific objective while facebook is a great place for fans to engage with us, consume rich media content and share with friends; twitter being much more time-sensitive, helps create buzz about relevant topics and shows at the right time. YouTube on the other hand is a great platform for users to sample our content (mostly short form content) and also drives digital monetisation,” he says.

    Well, talk about the channel being omnipresent in the digital space…

  • I&B officials: Digitisation drive will accelerate further

    I&B officials: Digitisation drive will accelerate further

    NEW DELHI: For all those who think that there’s going to be a slowdown in cable TV digitisation. It is time to think again. All thanks to the focus of the Information and Broadcasting Ministry on the preparations for the upcoming elections next year.

    In fact, the teams at I&B and TRAI, which have been spearheading the drive along with TRAI representatives, has been informed by  new secretary Bimal Jhulka and TRAI chairman Rahul Khullar, to keep the foot on the accelerator pedal and if possible rev the digitisation drive even more.

    Last week, I&B sources told Indiantelevision.com that MSOs and other television ecosystem players are being told to start planning for phase III and phase IV of digitisation from now itself. Phase III and phase IV have been compressed into a single deadline which will end in December 2014.

    “The learnings from phase I and phase II are being put into place,” says an I&B source. “We will be setting up deadlines for import of set top boxes and for rollout of the boxes. There will also be a clear game plan about which channels will be switched off to force the pace of digitisation and CAF forms in the smaller towns and rural areas. We want the transition from analogue to digital to be smoother in the next phase.”

  • Stakeholders have until next week for TRAI consultation paper

    Stakeholders have until next week for TRAI consultation paper

    MUMBAI: It was early this month that the Telecom Regulatory Authority of India (TRAI) sent out a consultation paper which if implemented will reduce the aggregators’ importance in a digitised cable TV environment. The stakeholders: broadcasters, aggregators and MSOs, who had been asked to file their responses today, have now been granted an extension till 3 September.

    Confirming the extension, IBF secretary general Shailesh Shah says, “All our members thought that there should be a foolproof plan before going any forward. So we suggested TRAI to extend the date to have thoughtful and insightful responses.”

    The aggregators who are still working on the responses will be sending out the response first through an email. Subsequently, an Open House Discussion (OHD) on the issues dealt with in the consultation paper, will be held at Delhi on12 September. The date, time and venue for the same will be intimated separately.

    The aggregators have welcomed the extension. “We had more or less completed the responses, but the extension will only give us more time to prepare ourselves better,” says The One Alliance president Rajesh Kaul.

    The consultation paper issued on 6 August attempts to regulate the distribution of television channels from broadcaster to platform operators and discipline the distributors (aggregators). The paper involves amendments to the Tariff and Interconnection orders, and Register of Interconnect Regulations.

    The essence of the paper was to clip the immense clout that the four main aggregators MediaPro Enterprises (distributes 75 channels), IndiaCast UTV Media Distribution (distributes 35 channels), Sun Distribution Services and MSM Discovery (distributing 30 channels each) have on the TV ecosystem in India.

    The aggregators who feel that the regulator has been mislead by the MSOs have got one more week to present their case better. Though, IBF stresses on 3 September deadline being the final date with no further extensions, we wonder if this common norm will see another extension.

  • Puthiya Thalaimurai turns two; targets Rs 100 crore revenue

    Puthiya Thalaimurai turns two; targets Rs 100 crore revenue

    MUMBAI: Two years is when most infants just begin to walk, but this is one baby which has given its older and tougher cousins not just a run for their money, but has also left them far behind.  Tamil news channel Puthiya Thalaimurai (PT) TV  turned two on 24 August and its management used the occasion to cosmetically change its look.

     

    That’s how leaders behave, and PT TV has bested the likes of Sun News  and Jaya News – both with strong political backing. While the second is at the No 2 spot, the latter is at third place.

     

    Let’s take a look at some TAM numbers around PT TV. In the CS 25-30 SEC A & B demographic, it has been ruling the chart for the first 27 weeks of this year with GRPs ranging from 19 to 51. (From week 28 it is calculated in terms of GVTs).

     

    “The competition didn’t take us seriously then,” says NGMC group CEO RBU Shyam Kumar talking about the time when the channel surpassed Sun News’ viewership.

     

    The fresh entrant was launched in 2011 by RP Satyanarayanan, president of New Generation Media Corporation (NGMC) with an investment of approximately Rs 100 crore. Independence Day of that year saw the implementation of a Rs 7 crore marketing campaign with special emphasis on outdoor marketing proclaiming the message ‘Unmai Udanuk Udan’ which means ‘truth as it happens’.

    Shyam Kumar believes PT TV will break even by next year

     

    The team of 110 people has grown to 300 with S Srinivasan as the current director of news and M Ramasubramaniam as the executive editor. As compared to others in this space, PT TV says,  whose journalists are old and are normally seen wearing chunky gold jewelry and plaits with saris, its anchors and reporters are young and sport snazzy outfits.

     

    With the headquarters located at Chennai and four bureaus in Coimbatore, Tiruchirappalli, Madurai and Delhi, the channel has five OB vans that cover news ‘live’ for the channel which other channels usually report from the studio.

     

    The channel has also focused on getting the Tamil audience tuned to international affairs and has tie-ups with stringers at places having the Tamil diaspora such as Malaysia, Singapore, Dubai and soon there will be one in London. It is available on cable TV, DTH and internet.

     

    A long list of advertisers are on the channel including national ones such as Samsung, Hyundai, Nestle, Euroka forbes, Godrej, Bajaj auto, Intel, Toyota, IT and local favourites like Pothys and Nalli Silk Saris.

     

    “You name it and we have it,” says 4th Dimension Media Solutions CEO B Shankar confidently, that handles the ad sales for PT  TV. “Brands have always reached out to us than the other way round,” he adds and also mentioned that the only name he didn’t have was HUL.  A 10 second slot on the channel would cost advertisers anywhere between Rs 1500 to Rs 2000 which is set to increase by 30-40 per cent once the ad cap comes into effect on 1 October.

     

    Expectations are that it will break even by next year.

     

    The SRM group was raided by the income tax department a couple of months ago and along with it was PT TV. While reports were that unaccounted income of  Rs 6 crore popped up during the raid,  Shyam Kumar denies this saying it came out clean as a whistle.

     

    Something that the channel is very proud of is the events that they conduct in the state. ‘Veetuku Oru Vignyani’ (a scientist for every house) was a science competition for school students and two winners will be showcasing their inventions at Malaysia at the Malaysia Science Exhibition. An annual ‘Puthiya Thalaimurai Tamilian Awards’ is organised on the lines of the NDTV’s ‘Indian of the year’ award, that promotes the unsung heroes of Tamil Nadu.  ‘Uzhavakku Uyir Uttu Ulavarku Vazhvoottu’ was their their event for providing inspiration and guidance to farmers who were otherwise driven to commit suicide. “These events have made us stand apart,” says Kumar.

     

    The programming mix is claimed to be focused on social awareness and not dependent on popular items such as cinema. The channel has a news and  feature programming departments each,  which turn over the content daily.

     

    A special feature is that all of PT TV’s show titles are quotes of freedom fighter Bharathiar. Some of its shows include ‘Nerpadu Pesu’- a daily news hour discussion, ‘Agni Paritchai’- a talk show, ‘Roudram Pazhagu’ – a show on social evils and ‘Aayudam Seivom’ – scientific innovations by common man. New programs are in the pipeline such as ‘Saamanyan odu oru naal’ which translates to ‘one day with a common man’.

     

    The channel is soon to launch a GEC with the name of Pudhu Yugam and a national English news channel is also in the pipeline. For now, PT TV seems to have captured the Tamil news market.

  • One Alliance vs Hathway: Viewers are at loss

    One Alliance vs Hathway: Viewers are at loss

    MUMBAI: From the past couple of weeks, the One Alliance channels are not being aired on Hathway.

     

    The channels – Sony, Sab, Max, Six, Mix, AXN, Pix, TLC, Discovery Channel, Discovery Turbo, Animal Planet, Discovery kids, Sony Aath, Aaj Tak, Tez, Headlines Today, Max HD, Discovery HD world, Sony Six HD – are not being televised.

     

    The reason given as per the ticker scrolling on Sony channel which is playing on a higher LCN (Logical Channel Number) is non-payment of dues and failure of renewal of agreement.

     

    When indiantelevision.com approached the cable network as well as the aggregator, both seemed reluctant in solving the matter and discarding the issue by saying, “It happens every now and then. So, hence, is no big deal.”

     

    The two might not be affected by the conflict, but the viewers are of course the victims in this.

     

    A resident from Kandivali (West) says, “Every evening, once I am back from office, I like to watch the debate on Times Now. But now without any prior notice, the channel has been taken off. Why should we suffer when we pay our cable bills on time?”

     

    On the similar line, another Hathway customer angrily says, “Even after calling the local cable guy a hundred times, I did not get the answer why did it happen and when will the channels be back. I was just informed that one channel (Sony) has been shifted to another channel number.”

     

    A lot of viewers complained about such occurrences time and now and wondered if shifting to a DTH or another cable was better.

     

    All we can say is that in someone’s loss, would be someone else’s gain. Are the DTH operators listening?

  • Sahara One reports y-o-y flat results, net profit down for Q1-2014

    Sahara One reports y-o-y flat results, net profit down for Q1-2014

    BENGALURU: Television and motion picture operator Sahara One Media and Entertainment Limited (Sahara One) has reported disappointing results for Q1-2014. Total income, including income from operations and other income in Q1-2014 was almost flat at Rs 30.32 crore as compared to the Rs 30.36 crore for Q1-2013. Total income for Q4-2013 was Rs 28.2 crore.

    Sahara One’s net profit for Q1-2013 at Rs 1.21 crore for Q1-2014 was 32.02 per cent lower than the Rs 1.78 crore for Q1-2013. For Q4-2013, Sahara One reported a loss of Rs (-1.74) crore.

    Let us look at the other figures reported by Sahara One for Q1-2014
    Income from operations for Q1-2014 at Rs 27.42 crore was 6.73 per cent lower than the Rs 29.40 crore for Q1-2013, and marginally higher (by 3.35 per cent) than the Rs 26.53 crore for Q4-2013.

    Other income at Rs 2.9 crore was significantly higher (almost three times) the Rs 0.96 crore for Q1-2013 and was 74 per cent more than the Rs 1.67 crore for Q4-2013.

    Expenditure for Q1-2014 at Rs 28.54 crore was 2.92 per cent more than the Rs 27.73 crore for Q1-2013 and almost flat as compared to the expenditure of Rs 28.63 crore for Q4-2013.

    A major portion of the expenditure for Sahara One is Purchase of Content. The company paid Rs 21.73 crore in Q1-2014 for Purchase of Content, 16.23 per cent lower than the Rs 25.94 crore for Q1-2013 and 18.1 per cent lower than the Rs 26.53 crore for Q4-2014.

    Two segments bring in the revenue for Sahara One – Television and Movie Production.

    Revenue from Television for Q1-2014 at Rs 28.26 crore was 5.7 per cent lower than the Rs 29.97 crore for Q1-2013, but 3.6 per cent higher than the Rs 27.27 crore for Q4-2013. The segment result for Television at Rs 2.49 crore was less than half (45.52 per cent) of the Rs 5.47 crore for Q1-2013, but more than two and a half times the Rs 0.96 crore for Q4-2013.

    Motion pictures segment had revenue of just Rs 0.013 crore for Q1-2014 as compared to the Rs 1.53 crore for Q1-2013. The segment reported no revenue for Q4-2013. Motion pictures segment reported a loss of Rs (-0.16) crore which was more than six times less than the Rs (-1.01) crore for Q1-2013 and 58.74 per cent of the Rs (-0.27) crore for Q4-2013.

    Capital employed in Q1-2014 by the Television segment at Rs 57.95 crore was 55.56 per cent more than the Rs 37.25 crore in Q1-2013 and 18.76 per cent more than the Rs 48.79 crore for Q1-2013.

    Capital employed by the Motion pictures segment in Q1-2014 at Rs 86.17 crore was 6.12 per cent more than the Rs 81.20 crore for Q1-2013 and flat as compared to the Rs 86.09 crore for Q4-2013.

    Unallocated capital employed at Rs 149.77 crore was substantially lower (11.91 per cent) than the Rs 170.71 crore for Q1-2013 and 6.84 per cent lower than the Rs 159.79 crore for Q4-2013.