Category: GECs

  • AXN-Star World Premier HD: the coming battle

    AXN-Star World Premier HD: the coming battle

    MUMBAI: The other day, we reported about Star Network’s soon-to-be-launched channel, Star World Premier HD, which promises all the latest shows, close to their first US telecast.

    However, there’s at least one other English entertainment channel which claims to be already doing what Star is now planning to do.

    We’re talking about AXN, which maintains it has been thoroughly researching what Indian audiences want to watch for the past one year. It was last year when the channel lured a former Sony Entertainment Television professional Sunil Punjabi from Cinemax as business head to help build a stronger brand in the Indian context. Prior to that, AXN was run out of its regional Singapore office.

    And Punjabi has since been working on a blue print, studying Indian viewing habits with the intention of fine-tuning AXN’s Indian programming accordingly.

    Says a media observer: “With the spread of the broadband internet and availability of current US and international shows online freely and the fact that an increasing number of Indians are travelling internationally, Indian viewers have been spoilt for choice and want to be one with international TV programming and lifestyle trends.”

    AXN’s research also apparently reflected this. And thus was born its new premise.
    Elaborates Punjabi: “People want to watch shows which are airing currently closer to their airing in the US and in the last one year, we have been doing this consistently – adding shows closer to their telecast in the US.”
    Sunil Punjabi beleives that new shows will help the channel build loyal as well as ‘snacky’ fan base

    AXN, which has been around for over 15 years, is therefore adding a host of new shows to strengthen its three programming pillars: soaps, reality shows and films.
    So what about Star’s upcoming channel? “To be frank, we experimented with the same proposition long back that Star is now offering,” quips Punjabi, pointing out that it would be alluring to a much smaller bunch of viewers.

    As compared to Star World Premier HD which is priced at Rs 60 on Tata Sky, AXN is carrying a slimmer price tag of Rs 25. Additionally, the former, says Punjabi, is only available right now on a la carte basis whereas AXN is available in packages too. Besides, he believes AXN also has the first mover’s advantage.

    Among the new offerings, AXN has already launched the End of the World (EOW) series comprising six four-hour-long installments which is airing Monday to Thursday. Whereas, Voice 5 – a singing talent hunt – will be launched within three days of its US premiere on 28 September and Supernatural (Season 9) within two days of its US debut 11 October onwards.

    Meanwhile, Top Gear and The Hero will be telecast on 18 October and Sherlock and So you think you can dance? will premiere during Diwali. Orphan Black, a thriller about human cloning will also premiere around the same time.

    On the subject of Supernatural – one of AXN’s biggest franchises viewed by teens, especially girls and NCSI – which caters to a gender-neutral and more mature audience, Punjabi says: “We have a mix of content; hence, we don’t focus on any particular gender. There is something for everyone.”

    The channel has its loyal set of fans but also wants to create entertainment for its ‘snacky’ viewers. “With the new series including Hannibal and Supernatural that have seasons, we are building on the loyal fan base, while the new reality shows are for these viewers who snack more on such fare,” informs Punjabi.

    Currently, AXN airs currently running US shows on Fridays, while movies and reality shows are aired on weekends. With the English movie genre being bigger, the channel wants to concentrate on that as well.

    But has the AXN team been making a noise about these new shows? Apparently, it’s a 360 degree focus with print, television, outdoor and digital as key elements. Last year, AXN’s Facebook page had a few thousand likes; this year, it has swelled to nearly 1.3 million.

    “The digital front is important to us and we are aggressively strengthening the platform. Because it is one of the primary drivers of conversation related to the channel and shows. Also, we want to show newer content online,” says Punjabi.

    While AXN may claim it has been working at refreshing its programming long before Star announced plans of launching its niche new channel, it is now up to the audience to decide which of the two is really walking the talk.

  • It’s exciting time for IRS: Ravi Rao

    It’s exciting time for IRS: Ravi Rao

    MUMBAI: Media Research Users Council (MRUC) at its Annual General Meeting has elected GroupM’s flagship agency, Mindshare Leader South Asia Ravi Rao as the new Chairman for 2013-14.

    On his new role, Rao said, “It is a great honour to drive the MRUC agenda collectively with some of the top professionals from the advertising, media and marketing fraternity. It is exciting times with the new avatar of IRS in the offering by end of this year.”

    ENIL (Radio Mirchi) CEO Prashant Pandey has taken over the new vice chairman’s role from Rao.

    Three new members from the publishers’ category have also been inducted into the 24-member Board of Governors. They are: HT Media executive director Benoy Roy Chowdhury; The Hindu CEO Arun Anant and Bombay Samachar director of Gujarati daily Hormusji N Cama.

  • New Silk Route looking to encash part of 9X Media investment

    New Silk Route looking to encash part of 9X Media investment

    MUMBAI: The news of New Silk Route (NSR) approaching buyers to divesting a part of its stake in 9X Media is out. And Pradeep Guha, the managing director of 9X Media, who incidently also holds a small (15 per cent) stake in the group feels this could not be a better move for the network.

    “If more buyers come in with more money, then it is only going to benefit the group,” he says.

    However, he has not decided if he will be offloading his holding or keeping it. He feels that it is too early to discuss it and all depends on what happens next.

    Launched as INX Media, the company started operations with 9XM. It was renamed 9X Media in August 2010, with complete focus on its music business. (The assets and liabilities of the mother GEC 9X were absorbed by Zee Entertainment.) It currently operates five channels, 9XM (Hindi music channel), 9XO (international music), 9X Jalwa (classic Bollywood music), 9X Tashan (Punjabi) and 9X Jhakaas (Marathi).

    The NSR had invested in the network founded by Peter Mukerjea and his wife Indrani Mukerjee in 2007 and took over its reins in 2011. “We are a private equity fund so it was but obvious that at some point we will exit the venture,” says NSR Advisors partner Shantanu Nalavadi who clearly states that it is the company’s seventh year in the group as an investor.

    Nalavadi proudly proclaims that over the years, the group has become a great platform. “We are now known as a music group and we hope to be known as the music destination among our viewers.”

    He highlights that it will continue to invest in 9X Media because it has been showing 30 per cent growth year on year. “We didn’t take the decision overnight and are in talks with others over the past two years or so. And we will not leave it completely,” he clarifies.

    According to Mihir Date, a consultant with Ernst & Young says that with 100 per cent FDI allowed in non-news channels there will be many takers. He adds that the plan to sell it when the company is at a peak is a wise decision. “The position of 9X Media is good in the genre and its plans to expand are positive signals for any buyer.”

    That must be music to Guha’s ears.

  • ‘Water’ sets stage for fourth Jagran Film Festival

    ‘Water’ sets stage for fourth Jagran Film Festival

    MUMBAI: The movie Water marked the inauguration of the fourth Jagran Film Festival here in Mumbai. Produced by the Film and Television Department of the Tel Aviv University in association with Tu Vas Voir, the screening also marked the Asian premiere of the film.

    The 120 minute feature, born out of an unique Israeli-Palestinian cinematic cooperation, is a compilation of some fictional and self-experience based stories. The other screenings for the day were Haco Cheko’s 72 minute Turkish film Nowhere Li Vir, Sanjay Jadhav’s 132 minute Marathi film Duniyadari and Kundan Shah’s 143 minute classic Jane Bhi Do Yaaron. The festival was attended by filmmakers, litterateurs, cinephiles and scribes.

    This six-day long cinematic extravaganza was inaugurated in the presence of Bollywood actor Akshay Kumar, Indian film and stage actress Nimrat Kaur, Anil Sharma, Sudhir Mishra, Dorothy Briere, Manoj Srivastava, Sai Tamhankar, the mayor of Mumbai Sunil Prabhu and many others from the entertainment industry. Also present were the directors of the film Yael Perlov, NirSa’ar and Maya Sarfaty, Mohammad Fuad, Yona Rozenkier, Mohammad Bakri, Ahmad Barghouti, Pini Tavger and Tal Haring.

    The festival will feature the finest works of cinematic geniuses from India and many other countries. More than 50 national and international feature and short films will be showcased in the final edition of this festival.

  • Zee Cafe to exclusively broadcast Miss World in India for the sixth year in a row

    Zee Cafe to exclusively broadcast Miss World in India for the sixth year in a row

    MUMBAI: The English general entertainment channel from the Zee stable, Zee Cafe will yet again showcase Miss World 2013 Live, as stunning women from across the globe fight it out at Indonesia for the esteemed title.

    Zee Cafe will exclusively telecast Miss World 2013 Live in India on 28 September in the early hours at 5:00 am with a repeat telecast at 7:30 pm on the same night. Miss World will additionally be simulcast on Zee Studio. India’s very own Miss India World Navneet Kaur Dhillon will by vying for the crown with the most beautiful women for the title of Miss World 2013.

    “I was a child, and when Aishwarya Rai won miss world – my father was watching that show on TV and he said when my daughter grows up she will become miss world. So after that whenever anyone asked me about what I wanted to be I always said ‘I want to become Miss World when I grow up!” said a very excited and nervous Navneet who will represent India at the pageant on Saturday.

    The Miss World pageant is the oldest surviving major international beauty pageant. The dazzling contestants from all across the globe compete for a month in a series of events including top model and beach fashion before the winner is crowned on the day of the grand finale. The winner spends a year travelling to represent the Miss World Organisation and its various causes. The Miss World Organisation owns and manages the annual Miss World Finals; a competition that has grown into one of the world’s biggest.

    Speaking on the occasion, Zee Network business head – niche channels Anurag Bedi said, “After the success of the Live and exclusive telecast of the recent Emmys we aim to further raise the bar by bringing the 63rd Miss World pageant to our viewers. Zee Cafe is proud to be associated with the legacy of Miss World which is one of the most prestigious pageants in the world – sixth consecutive year in a row. Miss World has always generated a huge amount of interest amongst Indian viewers and is one of the flagship events that they look forward to on our channel.”

  • After Mumbai, Fame rebranding to Inox commences in Bengaluru

    After Mumbai, Fame rebranding to Inox commences in Bengaluru

    BENGALURU: After commencing rebranding of Fame screens in Mumbai to Inox, it is the garden city’s turn now. Of the 73 multiplexes and 284 screens across 40 cities that Inox boasts of, 25 multiplexes with 94 screens belonged to Fame India.

    Inox has launched an extensive marketing campaign across print, outdoor, radio and digital activations across cities which have multiplexes under the Fame brand name. The campaign is being handled by Lintas.

    Speaking on the brand change at one of the Inox theatre’s in Garuda Mall in Bengaluru, Inox Leisure Limited (Inox) CEO Alok Tandon said, “In a country where movies are a way of life, we are grossly under-screened. Inox has been on a steady expansion mode through organic as well as inorganic growth on its journey to its current leadership position. Our goal is to maintain our leadership position by continuing our sustained momentum of growth. As we announce the brand change from Fame to Inox, we will continue to provide the best movie going offering to our guests and emphasise on our tagline ‘Live the movie’ experience as the complete Inox experience.”

    “All Fame mutliplexes are now 100 per cent 2K digital and 3D enabled,” he added.
    “We expect to complete the Fame rebranding to Inox across all the screens acquired by us over the next one to one and a half months. To begin with the brand change will be experienced by guests in Mumbai and Bengaluru followed by Kolkata and the remaining cities in a phased manner,” revealed Tandon to indiantelevsion.com.

    Tandon expounded that despite producing about 1,000 movies a year, India had only 10 screens per 10 lakh people as compared to European countries which have 35 screens per 10 lakh people and the US which has 125 screens per 10 lakh people.

    As mentioned earlier, besides plans to expand into cities like Greater Noida, Gurgaon, Jalgaon, Madurai, Jamnagar and Manipal as also increase the existing number of multiplexes in places like Lucknow, Raipur and Surat., Tandon explained that Inox is open to acquisition route for expanding its screens.

     

     

  • Shyam Benegal’s ‘Samvidhaan’ gives a new meaning to the Constitution

    Shyam Benegal’s ‘Samvidhaan’ gives a new meaning to the Constitution

    MUMBAI: The Delhi connection of the Constitution of India – that was argued, articulated and drafted in the nation’s capital – is well known. The Constitution, and the story of how it was drafted, has now shifted to Mumbai for a cinematic avatar.

    For over a month now, Studio No. 5 of Film City in Goregaon, has become the Central Hall of the Parliament House, where the debates took place to draft the Constitution of India, between 1946 and 1949. The studio has housed a replica of the Central Hall of that period and over 150 actors have gathered there to tell the story of the making of the Indian Constitution for a 10-part Mini-Series called Samvidhaan, directed by auteur Shyam Benegal and produced by Rajya Sabha.

    “The Constituent Assembly of India sat for two years, eleven months and seventeen days to debate on and draft the Constitution. By the time this mini-series is over, we would have taken a little less than that time to make Samvidhaan and tell the story of how our founding fathers and mothers fought against all odds to give a democratic shape to the destiny of India. It is an epic story, the story of the birth of our nation and we have done our best to do justice to it while also maintaining its historic authenticity and flavour. The idea was to bring out the drama, to make it as entertaining as it will obviously be educative,” said auteur Shyam Benegal on directing the mini-series.

    Rajya Sabha Television executive director Rajesh Badal said, “It is a historic moment in Indian cinematic history. This is a story, of the pain and struggle, the passion and the compassion, the fights and the camaraderie that went into making the Constitution of India. It is a dramatisation and fictionalisation without losing the facts, an attempt both to preserve and cherish those who fought for the independence of India and more importantly to ensure that the freedom is maintained through democratic governance.”
    Cast and Crew of Samvidhaan

    “Samvidhan is the first project conceived and commissioned by Rajya Sabha Television in its efforts to document the history of the independent India. It’s an idea that germinated from Hamid Ansari, the Vice President of India, who encouraged RSTV to explore, document and present the underlying processes, decisions, events and personalities that shaped our nation post 1947. Certainly, after Samvidhan many more such programs would follow. Rajya Sabha Television is proud to be associated with Shyam Benegal in this project. One of the finest filmmakers of all times, he was always a definite choice to handle the project and would certainly set the standards for our future works also. Its noteworthy that his uncle, Sir Benegal Narsing Rau wrote the first draft of the Constitution and he carries the legacy forward by presenting it on video for the first time.” Badal added.

    It is an interesting co-incidence that besides Shyam Benegal’s uncle, many other members of the cast and crew were related to the constituent assembly members, or have met them. The writers of the project are Shama Zaidi and Atul Tiwari. While Atul Tiwari remembers meeting a few member of the constituent assembly, Shama Zaidi’s father was himself one of the members.

    “The last surviving member of the august assembly who sat between 1946 and 1949 to make the Constitution, died in 2008. My father was a member in those heady days where dreams of a nation met with the opportunity to make it into a democratic reality through a constitution. I heard stories of those times from my father. In nearly a 50 year long career in the arts, I had never had such an opportunity that was also a challenge. It was exciting and scary because you had to maintain the integrity of the story without losing the elements of drama and entertainment,” says Shama Zaidi.

    Atul Tiwari, who co-wrote the script with Shama Zaidi and is also essaying the role of Pandit Govind Vallabh Pant says, “Our founding fathers have almost been forgotten, their invaluable contribution to the shaping of our destinies relegated to the footnotes in the history of the nation. This is an attempt to not only remind the masses about these great women and men, but also to show everyone the odds they fought, the suffering they went through in making our nation a democracy, a democracy that has stood the test of time.”
     

    Sachin Khedekar essays the important role of Dr. B R Ambedkar, the chief draftsman of the Constitution of India. He says, “The Constitution of India has a significant, but little known Mumbai connection. It is said that Dr. Ambedkar spent most of his time at Wayside Inn café in Colaba mulling over the drafts and debates and writing and rewriting the Constitution of India. Even if this fact is yet little known, it will be well known from now on, that in true spirit of a cinematic Mumbai, the story of how it was made has been told in the city of Mumbai. I am sure that I share the spirit of other members of our unit when I say that it has been an honour to be part of this absolutely historic project. Such a project, just like the opportunity to draft a constitution for millions of people, comes but once in the life of anyone and we are all simply thrilled that Rajya Sabha TV took the initiative. In this little way our history would be preserved and more importantly, watched with interest.”

    Dalip Tahil Ramani, who plays Pandit Jawaharlal Nehru, says, “It has simply been thrilling working with Shyam Benegal on the project. He is a living encyclopaedia of information. While growing up, he has literally met dozens of people who were members of the Constituent Assembly of India. It has been a most humbling experience, both as an actor and as a citizen of India to have worked in this landmark project.”

    “It took nearly a year and a half to do the research for the mini-series and get the details right. It took nearly a month just to construct the set. But the final result will be for all to see. Just under 400 people were directly associated with drafting the Constitution of India. Over a 1000 people have been directly involved in the making of this serial and the result will be for everyone to see. It is a cinematic attempt to rekindle the spirit of democracy in the hearts and minds of people,” says Dayal Nihalani, helming the chair of Associate Director.

    The mini-series being produced by Rajya Sabha will go on air in January 2014 and has experienced film and television actors like tom alter, Rajendra Gupta, K K Raina, Rajit Kapur, Harish Patel, Anjan Srivastava, Mohit Chauhan, Utkarsh Majumdar, Divya Datta, Ila Arun, Rajeshwari Sachdev and Kennith Desai among others.

  • Notching up visibility: News Nation

    Notching up visibility: News Nation

    MUMBAI: It’s already very crowded in the Hindi news genre, but this new entrant believes it can make a difference.

    Enter News Nation: the Hindi news channel launched in February, promoted by Newsnation Network, having Abhay Oswal as chairman and veteran journalist Shailesh Kumar as editor in chief.

    Targeted at an educated and sophisticated Hindi-speaking audience and offering insights into politics, crime, corruption, cricket and Bollywood, the channel is now preparing to announce its arrival on the Hindi news stage.

    While work on News Nation began one-and-a-half years ago, the marketing campaign only started taking shape three to four months back. According to sources, approximately Rs 10-12 crore have been spent on the entire promotional campaign.

     Of which, the TVC campaign branded ‘Khabrein Jo Banti Hai Aapki Power’ kicked-off on 18 September and will run till the end of this month on channels including Colors, Star Plus, Sony, Sab, Life OK, Sony Max, Star Gold, Movies OK, Times Now, CNN IBN, ET Now, CNBC TV 18, CNBC Awaaz, NGC, Discovery and Animal Planet. Both TVCs created by McCann Erickson sport a retro look and give the message that News Nation will keep audiences up-to-speed with ‘news they can use’.

    With HSM markets in the age group 15+ male across SEC A B and C as the channel’s target audience, advertisements have been placed in key spots during the day such as the popular show Comedy Nights with Kapil on Colors, the Lootera premiere on Sony, and the soon to premiere Once Upon Ay Time in Mumbai Dobaara also on Sony.

     

    Meanwhile, radio and outdoor campaigns are scheduled to begin mid-October, to run till the first week of November. Regular advertisements will run across prominent radio stations in Delhi, Mumbai, Ahmedabad and Jaipur. Apart from these, contests will run either as contest on the TVC or as election-based.

    Across the HSM market, 10-11 cities will witness outdoor advertising from News Nation. Approximately 810 hoardings and bus shelters and transportation vehicles have been blocked to feature the channel’s ads. Trade sites are a priority on the digital front. A search engine optimisation will soon be conducted, allowing visibility to increase four-fold. The digital department, operated by a five-member team, aims to get more robust.

    The entire campaign is being handled by a marketing team comprising three of the 320 employees in the organisation which includes everyone in the head office in Noida and bureaus in Delhi, Mumbai and Kolkata as also the Hindi-speaking states. As of now, News Nation has no plans to enter the southern market.
    Now that there’s a newbie in an already cluttered Hindi news space, only time will tell if it creates a unique identity or blends into the crowd. 

  • 18th ICFF gets over 100 films made by child directors for next edition

    18th ICFF gets over 100 films made by child directors for next edition

    NEW DELHI: A total of more than 845 entries have been received from over 70 countries for the 18th International Children’s Film Festival, India (ICFF), popularly known as ‘The Golden Elephant’, to be held in Hyderabad in November.

    The Festival, which is traditionally held every second year alternating with the Mumbai International Film Festival for short films, will also have films from twenty countries like Austria, Chile, Cuba, Lebanon, and Ghana that were not represented in the last edition in 2011. The Festival will as usual be held from 14 to 20 November.

    Chairman of the Children’s Film Society India Amole Gupte said, “We have received an overwhelming response this year and we aim to make the festival bigger and better than ever before. The number of entries for the section ‘Little Directors’ which will feature films made by children is over 100.”

    CFSI CEO and festival director Shravan Kumar added that there were many ‘firsts’ in this festival. “Some of the ICFF films have been sourced from Cannes Film Market, allowing us to pick a selection of the latest children’s films, awaiting their World/Asian Premiers. ICFF has received 26 films from south America, a region barely represented in the earlier editions. We have also received 255 animation films from around the world.”

    The Lalitha Kala Thoranam – built in 1986 for the International Film Festival of India – will be the venue for the inaugural and closing ceremony this year and the films will be screened at Prasad IMAX Multiplex and seven other theatres.

    This was decided in the first organising committee meeting held in Hyderabad recently attended among others by Andhra Pradesh chief secretary Prasanna Kumar Mohanty, Information and Broadcasting Ministry Secretary Bimal Julka, I&B Joint Secretary (Films) Raghuvendra Singh, and Dr. Shravan Kumar.

     The festival will present four competitive sections. The best film would bag the Golden Elephant trophy and Rs two lakh in cash and and the second best feature will bag the Golden Elephant Plaque with Rs one lakh in cash.

    The Festival will also focus on “Children with Special Needs” through its Open Forum, where filmmakers will interact with activists, educators and parents. Films representing children with special needs will also be screened.  

    A Master-Class Workshop on how to market Indian Children’s films internationally will be organised in collaboration with Cine-Kid, Amsterdam, the world’s most popular children’s film market.

    The festival will also be bringing the best of Czech children’s cinema in the Country Focus section, including animations created by world renowned Czech animators, in collaboration with Zlin Film Festival – the oldest children’s film festival in the world.  

    Kumar added, “We are sourcing international award winning films featured in the 20 most prestigious International children’s film festivals including Dutch nomination for the Academy Awards and other recent children’s films that have won or featured in Berlinale, Toronto, Cannes, etc.”

  • Romedy Now’s yellow spreads sunshine

    Romedy Now’s yellow spreads sunshine

    MUMBAI: The latest addition to the existing bouquet of English entertainment channels is Romedy Now; launched by the Times Television Network (TTN) just yesterday.

    Despite being the Times Network’s fourth offering after Times Now, ET Now and Movies Now, Romedy Now is unique in terms of its logo and packaging as well as what it stands for.

    For a channel that summarises ‘love and laughter’, the logo is apt – a deep sunshine yellow; a colour that would appeal to both male and female audiences.

    London-based digital agency Weareseventeen that has done the entire packaging of the new entrant claims a lot of thought went into designing the logo. “The tone we wanted to convey was not specific to any genre, but rather just a positive and upbeat feel,” says creative director Stephen Simmonds. The logotype aims at a balance between sophistication and legibility, with subtle playfulness.

    English Entertainment Channels CEO (TTN) Ajay Trigunayat too is happy with what the agency has created for them. “Our colour signifies cheerfulness. It’s got a lot of joy and happiness in it,” he says. The OSP (on screen presentation) has been created in such a way that every time a viewer tunes in, he/she will be met with depth and sophistication.

    It was around May this year that TTN took its idea to Weareseventeen, leaving it to them to create a package for Romedy Now. In the course of a study the agency undertook, they found that movies with romance and laughter usually have a man and woman meeting and then parting ways due to differences, but ultimately join again. They used this to create the on-air package. “This core theme of 'coming together' would influence our entire on-air system, with tune-in type and backgrounds joining together in every OSP item,” says Weareseventeen strategic director George Alexander.

    The two sides put their heads together to try out new innovative ideas for the OSP. “The extensiveness of the OSP kit is also unique with top line tune-in versioning being built into the package as opposed to versioned after delivery,” adds Simmonds.

    The project was helmed by a core team of six people comprising the creative director, strategic director, design director, senior designer, animator and executive producer. Other members included 2D and 3D animators and producers. Neon TV assisted as the VFX provider for the post-production of the idents while music and sound designing was done by Boys of Toys Audio.
    George Alexander and Stephen Simmonds have applied their creative liberty to Romedy Now

    “We essentially wanted Romedy Now to have its own contemporary take on gloss and glamour, leading the field when it comes to sophisticated and innovative on-air design,” says Alexander, adding that the newbie is ready to experiment with new ways of delivering on-screen information.

    While the channel with its distinctive yellow stands out from its sister channels with their generous splash of red, it remains to be seen whether it will connect with people the way it claims to…