ITV

Category: GECs

  • Reliance group makes RBNL public shareholding buy back offer

    Reliance group makes RBNL public shareholding buy back offer

    NEW DELHI:The Reliance Anil Dhirubhai Ambani group is going ahead with its decision to de-list Reliance Broadcast Network Ltd (RBNL)  from the stockmarket. Three Reliance ADA group companies – The Reliance Share & Stock Brokers,  Reliance Land Pvt Ltd and Reliance Capital – today announced an offer to shareholders, under which 19,901,854 shares of RBNL representing 25.05 per cent of its equity capital, will be acquired by the group. With this acquisition, the group’s stake in RBNL will go up to 90 per cent, allowing it to go ahead with its plan to delist RBNL from the stock exchanges.

     

     
    The public announcement was issued  in accordance with Regulation 10 of the Securities and Exchange Board of India (Delisting of Equity Shams) Regulations, 2009 in respect of the proposed acquisition and delisting of fully paid-up equity shares of a company  (“Offer” / “Delisting Offer”). The company is listed on both the Bombay and National stock exchanges (BSE and NSE).
     

     

    The BSE and NSE have issued their in-principle approvals for the Delisting Offer.  In accordance with the applicable provisions of Regulation 15 (2) of the Delisting Regulations, the floor price for the Offer per Equity Share determined by the group  is Rs  46.47.

     
     
    The minimum price per Equity Share (the “Discovered Price” / “Offer Price”) payable by the Acquirer for the Offer Shares it acquires pursuant to the Delisting Offer, and determined in accordance with the Delisting Regulations, will be the price at which the maximum number of Offer Shares are tendered pursuant to a reverse book-building process in the manner an specified in Schedule II of the Delisting Regulations.
     
     
    The Acquirer may, at its sole discretion, accept the Discovered Price for the Offer Shares or offer to pay a price higher than the Discovered Price for the Offer Shares. The price so accepted or offered by the Acquirers is referred to in this Public Announcement as the exit price (the “Exit Price”). The Acquirers are under no obligation to accept the Discovered Price or to offer a price higher than the Discovered Price.
     
     
    The Specified Date has been fixed at 24 January. The Dispatch of Bid Letter/ Bid Forms to Public Shareholders as on the Specified Date will be 30 January and the bid opening date will be 12 February.
     
     
    The last date for upward revision or withdrawal of Bids (3.00 p.m.) is 17 February and the Bid Closing Date (3.00 p.m.) is 18 February.
     
     
    The last date for making Public Announcement of Discovered Price/ Exit Price and Acquirer’s acceptance/ rejection of Discovered Price/ Exit Price is 4 March and the last date for payment of consideration for the Offer Shares to be acquired in case of a successful Delisting Offer is 6 March.  The last date for return to Public shareholders of Offer Shares tendered but not acquired under the Delisting Offer is 6 March.
     
     
    A successful delisting offer will be subject to the acceptance of the Discovered Price (if it is higher than the Floor Price of Rs 46.47) or offer, of an Exit Price higher than the Discovered Price by the three acquiring entities.

     

    A resolution had been passed by RBNL shareholders through postal ballot, the result of which was declared on 30 October 2013 and notified to the Stock Exchanges on the same date, approving its delisting from the BSE and NSE in accordance with the Delisting Regulations. The votes cast by Public Shareholders in favour of the Delisting Offer were 7,058,183, being more than two times the number of votes cast by the Public Shareholders against it (i.e. 44,597).

  • Colors ushers hope with ‘Mission Sapne’

    Colors ushers hope with ‘Mission Sapne’

    MUMBAI: Acclaimed basketball player, Michael Jordan, once said that ‘The good part about being famous is being able to help people’; and COLORS’ upcoming show Mission Sapne strives to do just that. The first-of-its-kind property allows celebrities from different walks of life to leverage their fame for the benefit of the common man. The show is a dramatic entertainment offering, from the channel, which conveys a strong social message to audiences. Mission Sapne will showcase India’s most loved Bollywood Entertainers as they step into the shoes of the aam aadmi for a day, and face hardships to raise funds for those who struggle to make ends meet. The show is set to hit airwaves in Summer 2014.

     

    Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan and Varun Dhawan,cricketer Harbhajan Singh, and singer Mika Singh among others. True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell fish or become a door-to-door salesman for the very first time. These celebrities will be required to use their talent, wit and star persona to ensure that business continues to boom for the people they are supporting and change their ordinary and tough life to an extraordinary one. Audiences will get a chance to see the various difficulties faced by those who bring comfort to our lives. Produced by Sobo Films the show will bring the celebrity and common man together, while facilitating this Mission.

     

    Speaking about the show, Raj Nayak, CEO – COLORS, said, “Mission Sapne is our humble effort to showcase the hardships faced by the ‘aam aadmi’ and join hands with celebrities from different walks of life to make a difference. With everything that our audiences have given us in making COLORS a household name, Mission Sapne is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing their story for the world to behold. We would like to thank the celebrities associated with Mission Sapne for extending their support and helping us lighten the burden of a tough life from some less fortunate shoulders by raising funds for their welfare.”

     

    Commenting on the show’s concept, Smruti Shinde, Director of Sobo Films, said, “We are pleased to partner with India’s leading channel, COLORS to present Mission Sapne. The show has an exciting approach towards showcasing the burdens in the life of a common man through the eyes of a celebrity as they work hard to generate funds. Through Mission Sapne, we aim to convey to Indian audiences that no person should be looked down upon and that the smallest achievements deserve to be cherished in the grandest manner.”

     

    Watch Out as your favourite celebrities step into the shoes of the common man and help them fulfill their dreams on Mission Sapne…Coming Soon on COLORS!

     
  • Zeel reports 10 per cent higher y-o-y PAT for Q3-2014

    Zeel reports 10 per cent higher y-o-y PAT for Q3-2014

    BENGALURU: The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported an improvement by about 10.5 per cent in consolidated Q3-2014 PAT at Rs.213.59 crores as compared to the Rs.193.3 crores for the corresponding period last year on the back of a 26.5 per cent jump in consolidated total income from operations at Rs.1188.36 crores for Q3-2014. The company had reported consolidated total income of Rs.938,82 crores for Q3-2013.

     

    Consolidated PAT for the current quarter was however lower by 9.6 per cent than the Rs.236.27 crores the company had reported for immediate preceding quarter. Zeel had reported 8 per cent lower consolidated total income at Rs.1101.28 crores for Q2-2014 as compared to Q3-2014.

     

    Zeel has two main revenue streams – advertising sales and subscription revenues, the third revenue stream – with sales and services contributing a small fraction to the overall revenue. All the three streams saw healthy y-o-y growth for Q3-2014.

     

    Lower q-o-q consolidated Other Income, an increase in operating cost and other expenses were the chief reasons for the q-o-q consolidated PAT. Sports business revenue in Q3-2014 was Rs.191.5 crores against an expense of Rs.295.6 crores, hence wiping out Rs.104.1 crores from the profit figures reported by the company.

     

    Let us look at the other Q3-2014 results reported by Zeel

     

    Advertising revenue jumped 34 per cent to Rs 684.3 crore for Q3-2014 as compared to the Rs 509.4 crore for Q3-2013 and 17.3 per cent higher than the Rs 583.3 crore for Q2-2014.

     

    Subscription revenue for Q3-2014 at Rs 456.5 crore was 11.4 per cent higher than the Rs 409.8 crore for Q3-2013, but 0.3 per cent lower than the Rs 458.1 crore for Q2-2014. Domestic subscription revenue at Rs 332.2 crore for Q3-2014 showed an increase of 12.2 per cent over the corresponding period of last year, but was 8.3 per cent lower than the Rs 335 crore for Q2-2014. International subscription revenue at Rs 124.3 crore for Q3-2014 was 9.4 per cent higher than the corresponding period of last year and 1 per cent higher than the Rs 123.1 crore for Q2-2014.

     

    Other sales and services income at Rs 47.6 for Q3-2014 crore was more than double (2.416 times) the Rs 19.7 crore for Q3-2013, but 20.5 per cent lower than the Rs 59.9 crore for Q2-2014.

     

    Zeel’s overall expense for Q3-2014 increased y-o-y by 32.5 per cent to Rs 897.6 crore from Rs 677.7 crore in Q3-2013 and 13.5 per cent higher than the Rs 790.8 crore for Q2-2014.

     

    The company reported a sharp increase of 45.6 per cent in operating cost at Rs 609.5 crore as compared to the Rs 418.5 crore for Q3-2013 and 20.8 per cent higher than the Rs 504.1 crore for Q2-2014. The company attributes this higher operating cost to higher programming cost on account of big sporting events in the quarter.

     

    Selling and other expenses for Q3-2014 also increased by 13.3 per cent to Rs 192.3 crore from Rs.169.7 crore in Q3-2013 and 4.8 per cent higher than the Rs 187.5 crore for Q2-2014.

     

    Said Chandra, “While the overall economic environment stays challenging, Zeel continues to grow its business at a healthy pace. The network shares are on an uptrend, buoyed with the addition of new channels in the network. Our investments in sports channels continued during the quarter. We also look to expand our portfolio to take advantage of growth opportunities ahead of us.”

     

    Zeel managing director and CEO Punit Goenka said, “The two new launches &pictures and Zee Anmol have made handsome gains and added to the network strength. Operating margins were lower due to higher losses in sports business due to a heavy event calendar. Rupee depreciation earlier this year also had a negative impact on sports business performance. We are hopeful of an improved sports performance in the years ahead.”

     

    Click here for full report

  • Sony revives second non-fiction show ‘Entertainment Ke liye…’

    Sony revives second non-fiction show ‘Entertainment Ke liye…’

    MUMBAI: A few weeks back when Sony Entertainment Television NP Singh was elevated to the post of CEO from COO, he had promised that he will make some changes in the channel’s programming and work on bringing it back into fighting fit shape. Apparently, he appears to be acting on that promise in double quick time. 

     

    A statement from the channel says that its talent reality show Entertainment Ke Liye Kuch Bhi Karega is going to be back soon. “This is to inform you that SET’s show Entertainment Ke Liye Kuch bhi Karega is coming back. The auditions will start from 26 January,” it says.

     

    While the date has been announced, no other details are known. A source from the channel says that Anu Malik, who has been the judge on earlier editions, has a big chance to come back this time too. However, the second judge hasn’t been finalised yet. “It could be Farah Khan, or somebody else may come in as well,” says the source, admitting that the hosts may also change.

    Sony Entertainment is also looking at tweaking the format a bit to make it more appealing to audiences.

     

    When we contacted Wizcraft TV head Namit Sharma that has produced the earlier editions of the show, he said it’s too early to talk about the details as nothing has been finalised – as of yet. “But we are starting silent auditions from the end of the month and we will go across the country to find exceptional talent,” he adds.

     

    The talent show premiered on the channel in May 2009, just a month before India’s Got Talent kicked off on rival channel Colors. However, while IGT became one of the most talked about and popular properties of Colors, Entertainment… was given a quiet burial. However, the tongue-in-cheek and many times blunt comments of judges Anu Malik and Farah Khan caught the fancy of TV viewers. 

     

    The last season (season 4) was aired on the channel in 2011 and The Raibishi group from West Bengal was the winner. 

     

    NP – it appears – is relying on tried and tested non-fiction properties to buoy Sony Entertainment. Recently, he dragged out R&N Productions’ long-running Boogie Woggie from the back of the closet and relaunched it on the Hindi GEC. The trio of Ravi Behl, Naved and Jaavved Jafferi tweaked the format, added a lot more emotion and drama to the dance show, and since then it seems to have got its mojo back and appears to be doing very well for Sony.

     

    Will Entertainment Ke Liye… do similarly well? 

     

  • Star Plus to extend weekday fiction to Saturday?

    Star Plus to extend weekday fiction to Saturday?

    MUMBAI: There’s heaps of buzz going around leading Hindi General Entertainment Channel (GEC) Star Plus that, many say, is all set to offer an extra dose of fiction to its viewers. It has been learnt that once the curtains come down on its weekend dance reality show – Nach Baliye 6 – the channel will extend its primetime weekday fiction band as its replacement on the weekend too.

     

    Thus viewers will be in a position to watch episodes of its hugely successful shows which air between early prime (6:00 pm) to late prime time (11:30 pm) on Saturdays too.

     

    This, sources say, is going to continue till the channel comes up with another weekend show. Last year, its rival Colors too had extended its weekday programmes (between 7:30 and 9:00 pm) to the weekend once its singing reality show Sur-Kshetra ended.

     

    Sunday nights will, however, see the debut of standup comic Sunil Grover with his own hour-long show with a character called Chutki. Sunil’s character Gutthi on Colors’ Comedy Nights with Kapil had become a phenomenon of sorts, and hence he decided to break away and produce his own show – something which caused a lot of heartburn to Colors and Kapil. Chutki – which will see Sunil once again in drag – is being produced by Keylight Productions. Filming has begun in Trombay, close to the television production capital of Mumbai.

     

    The shows that are being extended till Saturday include Iss Pyar Ko Kya Naam Doon, Ek Ghar Banaunga, Saath Nibhaana Saathiya, Saraswatichandra, Meri Bhabhi, Mahabharat, Diya Aur Bati Hum, Yeh Rishta Kya Kehlata Hai, Pyaar Ka Dard Hai Meetha Meetha Pyara Pyara, Veera and Ye Hai Mohabbatein.

     

    While most Star India’s producers have agreed to churn out extra episodes, it is learnt from an industry source that those producing early prime time series, have yet to sign on the dotted line, for reasons best known to them.

     

    Producers of popular shows – Yeh Rishta Kya Kehlata Hai and epic series Mahabharat – Rajan Shahi and Siddharth Tewary respectively confirm to indiantelevision.com that they now have to start producing one extra episode every week. They say that it is going to be hectic, but are geared up for it.

     

    Star Plus business head Gaurav Banerjee was unavailable for comment, but industry experts say the move will help Star Plus add big bucks straight to its bottomline, as costs for fiction are a fraction of non-fiction reality shows. Hence the returns on its investment are quite likely to be big for Star Plus.

     

    Media professionals are, however, divided on whether extending fiction to the weekend will give a boost to Star Plus’ viewership as during the weekend the audience wants to break away from the monotony and experience something different. Lodestar UM vice president Deepak Netram remarks: “The audience during the weekend is different from the week days. More male members and kids are among the viewers and they may not be open to the idea of watching the daily soaps. There are chances that the channel will lose out on its audience. But the regular audience of the daily soaps will continue watching their favourite programmes.”

     

    However, another media planner and buyer looks at it differently. On condition of anonymity, he says: “This should see Star Plus’ TVTs going up on a weekly basis. Remember, fiction shows have the highest stickiness, even higher than non-fiction, which comes in as tent-pole properties to generate spikes in viewership. The fiction shows already have a loyal group of viewers who will undoubtedly tune in even on Saturdays as they will want to stay connected with what’s happening with the story lines.  Therefore, it will be easy for Star Plus’ sales team to rope in the existing advertisers on these shows over the weekend telecast too. I see it as a win-win situation for the channel.”

  • Chrome Data: Week 3 of nothingness

    Chrome Data: Week 3 of nothingness

    MUMBAI: It looks like that TV viewers are taking a break for a while. In the week three of opportunity to see (OTS) collated by Chrome Data Analytics & Media, no major changes were witnessed.

     

    As per the data provided by the media advisory consultancy, only music channels in the Hindi speaking market (HSM) saw a rise of 1.3 per cent. MTV took over Sony Mix with a small margin as it garnered 98.1 per cent OTS.

     

    Hindi News genre in the HSM continued to be where it was last week with Aaj Tak leading the way with 93.1 per cent OTS.

     

    As for the bottom four genres, English entertainment in the eight metros saw a fall of 3.5 per cent. However, AXN continued to rule with 76.6 per cent OTS.

     

    The genre was closely followed by English movie channels which fell by 3.1 per cent. In the eight metros, Pix remained on top with 88.1 per cent OTS.

     

    English and business new channels, both in the eight metro region, witnessed a drop of 2.5 per cent and 2.4 per cent respectively.

     

    Nevertheless, Times Now continued its winning streak with 88.1 per cent while CNBC Awaaz garnered 82.8 per cent OTS.

  • Zee TV goes the edutainment way with Jodha Akbar

    Zee TV goes the edutainment way with Jodha Akbar

    MUMBAI: Whether it is being the first satellite television in India in 1992, or introducing non-fiction formats of singing and dance talent hunt shows that set the trend for competition to follow or producing fiction shows that address social issues in a poignant manner and drive societal change, Zee TV has been a pioneer in the Hindi GEC space.

     

    In the age of ‘on-the-go content consumption’, Zee TV has been carving a distinct niche for itself in the digital space through a slew of initiatives across its different shows over the last 5 years. Whether it is through Facebook and smartphone apps, augmented reality consoles at malls or innovations in the voting mechanism of its reality shows, Zee TV continues to be at the helm of innovation in the digital space too.

     

    Being the most widely followed and universally loved historical saga on Indian Television, Zee TV’s No. 1 showJodha Akbar has won the hearts of its viewers across India. With an unparalleled rating of 11019 TVTs last week, the show is the biggest historical ever on Indian television. Now, Zee TV takes the leadership initiative yet again and is all set to make history go digital in making its popular historical saga accessible to viewers and fans as a first-of-its-kind e-book and a mobile game.

     

    The digital rendition of India’s history opens up an exciting avenue for children who shy away from their History text-books … why just kids? How many of us adults remember the broad chapters of Indian history after having gone through the grind at school? Ensuring that its readers stay glued to it once they start, Jodha Akbar’s e-book titled‘The Zee TV Mughal Empire E-Book’ presents historical facts and figures through vibrant word pictures, an arresting narration and illustrations that entertain while educating. Starting from the times of Babar and spanning across various centuries, the e-book covers the glorious reign of Shehenshah Akbar right up to Prince Shahjahan. This entire saga of the Mughal reign in India is brought alive through this e-book.

     

    Comprising 6 mini-games, the Jodha-Akbar game has various fun, exciting elements all packed together, making it a must-have app on your phone. Challenge your knowledge about the Mughal Empire through a quiz game – The Grand Entry. Test your reflexes as you race along the battle field combating the enemy in ‘The Ride of your Life’ and ‘The Battle Royale’. ‘Fort Quest’ is a game that gives you a chance to step into the shoes of the great warrior Akbar and conquer the fort. With each threshold crossed in points your rank increases in the Mughal Army from ‘Mansabdar’ to a ‘Wazir’ to a ‘Jawaan’ and finally cross a score of 1 lac points to gain the title of the ‘Mughal Baadshah’ and unlock a secret game ‘The Nine Jewels’!

     

    Talking about launching the game and e-book, Akash Chawla – Head, Marketing – National Channels , ZEEL said, “Zee TV, has been at the forefront in the GEC space with its initiatives in the digital domain over the past 5 years. At a time when ‘on-demand’ and ‘on the go’ entertainment is the order of the day, we have been successful in providing our viewers with both, on-air as well as digital content that has kept them engrossed and engaged. While the innovative e-book packs in it the entire history of the Mughal Empire through vibrant pictorial depictions and a crisp narration, the game will test your knowledge of the Mughal era, ability to think like a warrior and transport you into the world of Jodha Akbar. While entertaining the masses with our on-air content remains our mainstay, we have gone the edutainment way while creating a digital footprint with Jodha Akbar.”

     

    Available now on Online at http://www.zeetv.com/jodha-akbar/ and on Android platforms as the ‘Jodha Akbar Game’ and ‘‘The Zee TV Mughal Empire E-Book’, the game and e-book will be available soon on the IOS platform as well. Even as the show’s popularity continues to soar on the tube, the game and e-book will get viewers of the show to experience the world of Jodha Akbar like never before.

     

    Do not miss Jodha Akbar, Every Monday – Friday at 8:00 PM, Only on Zee TV!

  • Viacom18 uses Celebrity Cricket League to give leg up to Rishtey

    Viacom18 uses Celebrity Cricket League to give leg up to Rishtey

    MUMBAI: It’s already made its debut on Indian screens just 10 day befor X’mas this year through Prasar Bharati’s DTH platform FreeDish. Since then, the IndiaCast team – lead by its CEO Anuj Gandhi – has been signing carriage deals for Viacom18’s second GEC Rishtey with various cable and DTH platforms.

     

    Now the Viacom18 group is giving Rishtey a gentle nudge by using the platform of the Celebrity Cricket League (CCL), which commences on 25 January 2013. The CCL –  which has teams featuring and owned by film and other celebrities vying for the title – will have all its matches being telecast on the new GEC, with four of them being simulcast on the older channel from the network, Colors.

     

    Colors and Rishtey sources say that the hope is that Indian viewers will get to snack content on the new channel, in the process increasing its awareness. Most of the networks – including Zee, Star and Sony – have second flanking GECs, which has allowed them to soak up advertising that could not be accommodated on the mother channel because of air time constraints. Viacom18 has plugged this lacunae in its portfolio by bringing Rishtey – which was earlier tested in international markets amongst south Asian viewers –  into Indian homes.

     

    TAM ratings for the first two weeks of 2014 saw the newbie garner an average viewership of 46.5 million.

     

    Last week on Thursday, the front page of all leading national dailies ran full page ads, while promos are running across 40 channels announcing Rishtey’s first tent pole event. It is interesting to note that the logo of Rishtey is much bigger than Colors, therefore catching the eye first. Viacom18 has already been promoting Rishtey on CCL’s social media presence for the past fortnight.

     

    The broadcast partners for the event also include: Asianet, Suvarna, Star Vijay, Zee Talkies, Big Magic and Zee Bangla Cinema.

     

    As of now, the channel has already snared several DTH carriers such as Airtel DTH, Videocon d2h, Dish TV and Free Dish and cable TV platforms such as Den (pan India), GTPL (Gujarat, Maharashtra & Jharkhand), Fastway (Punjab), Digicable (pan India), WWIL & KCBPL (Kolkata), Manthan (Kolkata & Jharkhand), Darsha (Bihar), UCN, ICC and Next Gen (Maharashtra), Hathway (Maharashtra, MP, Punjab and Rajasthan), You Scod18  and Seven Star. 

     

    Will the CCL help Rishtey forge new relationships?

  • DD launches a series on innovations in science across the world

    DD launches a series on innovations in science across the world

    NEW DELHI: Doordarshan has commenced telecast of a new series, A Question of Science in which scientific curiosity and the chase for answers is the central theme.

     

    This 26-part series on the most exciting cutting-edge research and innovations happening across India’s science labs and technology hubs is telecast every Wednesday on DD National at 09 am.

     

    Each 22-24 minute episode introduces viewers to a team of researchers, working to solve a pressing problem of science. It traverses a wide range of fields: from genetics to particle physics, from wildlife conservation to radio-astronomy, from biomedical engineering to agricultural innovation – every aspect of India’s scientific landscape is explored.

     

    The quest takes viewers across the length and breadth of India and beyond (including CERN at Geneva). In each story, viewers get to know about the researchers and understand the basic questions they are trying to answer.

     

    Using simple scientific explanations, analogies and state-of-the-art 2D and 3D animation, it brings sciences alive and delves into how science is ‘done’ – the ups and downs and the challenges, triumphs and failures of scientific pursuit.

     

    The subjects include  Particle Physics: India’s contribution to the experiments at the Large Hadron Collider, the India-based Neutrino Observatory etc; Wildlife Conservation: Underwater acoustics in conservation of Gangetic River Dolphin, Technologies at LaCones, Conservation of Olive Ridley turtles etc; Medicine and Biomedical engineering: Stem Cell innovation in restoring corneal sight, Artificial heart pumps and heart valves, Sleep Research, Brain Bank etc; Agriculture: Improved strains of high-yield rice using DNA marker technology, Apomixis in seed production etc.; Astronomy & Space: Giant Meter wave Radio Telescope, Chandrayaan – Moon mission;  Industrial innovation: Leather processing technologies etc;  New-Age Energy: Wind Atlas & Wind Energy; and other subjects like Stratospheric Balloon Technology, DNA Fingerprinting, Insect Flight Mechanism etc.

  • Music, Hindi news genre on top in OTS week 2

    Music, Hindi news genre on top in OTS week 2

    MUMBAI: It seems the New Year celebrations are not going to fade away so easily. The TV viewers gave thumbs up to the music channels as they claimed the first position in the week two of the opportunity to see (OTS) as per Chrome Data Analytics & Media. Either too many good songs were released that kept the adrenalin-pumping of the music lovers, or they couldn’t get enough of the older songs. The genre rose by 1.3 per cent with MTV toppling over Sony Mix to top the charts with 89 per cent OTS.

     

    In fact, the genres catering to the Hindi speaking market (HSM) were on a roll this week.

     

    Call it the AAP effect or something else; the Hindi news channels too turned tables. From being in the bottom four, last week, the genre in the HSM took the second place in the top four with 1.1 per cent. Aaj Tak remained the undisputed king of the genre as week after week it has topped the ranks. This week, the channel garnered 93.9 per cent OTS.

     

    Hindi movies too saw a marginal rise with 0.4 per cent in the HSM with Sony Max being the blockbuster with 96.5 per cent OTS. Hindi GECs also didn’t stay behind and rose 0.1 per cent with DD National showing who is the boss when it comes to entertaining with 97.6 per cent.

     

    As for the bottom four, English entertainment channels failed to impress its viewers even after launching new shows. The genre saw the maximum drop with 3.5 per cent in OTS with AXN continuing to rule the roost with 79.4 per cent OTS.

     

    English movies channels too didn’t do well. The genre saw a drop of 3.1 per cent with Pix again topping the charts with 86.1 per cent OTS in the eight metros.

     

    English news as well as Business news in the eight metros were in the bottom four by registering a drop of 2.5 per cent and 2.4 per cent OTS respectively.

     

    Arnab’sTimes Now, however, never fails to impress its viewers. This time too it topped the list in the genre with 91.2 per cent OTS. As for the business news, CNBC Awaaz garnered 85 per cent OTS to be ranked one in the genre.