ITV

Category: GECs

  • ZEEL reports 24 per cent higher PAT in FY-2014: Advt, Subs revenues up 21, 11 per cent

    ZEEL reports 24 per cent higher PAT in FY-2014: Advt, Subs revenues up 21, 11 per cent

    Updated: 07:07 PM

     

    BENGALURU: The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (ZEEL) reported a 23.98 per cent increase in PAT for FY-2014 at Rs 892.08 crore (20.18 per cent of total income from operations) as compared to the Rs 718.15 crore (19.45 per cent of total income from operations) in FY-2013.

     

    PAT in Q4-2014 at Rs 217.58 crore (18.78 per cent of total income from operations) was 1.87 per cent higher than the Rs 213.59 crore (17.97 per cent of total income from operations) in Q3-2014 and 21.15 per cent more than the Rs 179.60 crore (18.63 per cent of total income from operations) in Q4-2013.

     

    Chandra informed that the ZEEL board had recommended a dividend of Re 1 per share.

     

    Notes: (1) The results mentioned in this report are consolidated results of ZEEL and its subsidiaries.

     

    (2) 100,00,000=100 lakh = 1 crore = 10 million

     

    The company reported a 21.19 per cent jump in advertising revenues to Rs 2380.05 crore (53.83 per cent of total income from operations) in FY-2014 as compared to the Rs 1963.87 crore (53.08 per cent of total income from operations) in FY-2013.

     

    ZEEL’s subscription revenue in FY-2014 at Rs 1802.22 crore (40.76 per cent of total income from operations) was 11.02 per cent more than the Rs 1623.38 crore (43.88 per cent of total income from operations) in FY-2013. The company says that domestic subscription revenue in FY-2014 was Rs 1318.4 crore registering a growth of 13.2 per cent over the last fiscal and international subscription revenue at Rs 483.9 crore was 5.5 per cent more than the previous year.

     

    ZEEL’s total operating income including other sales and services in FY-2014 at Rs 4421.70 crore was 19.52 per cent more than the Rs 3699.57 crore in FY-2013.

     

    The company says that its sports channels recorded revenue of Rs 195.9 crore and incurred costs of Rs 160.8 crore in Q4-2014.

     

    Let us look at the other FY-2014 and Q4-2014 numbers reported by ZEEL

     

    However, quarter-on-quarter, its advertising revenue was (-14.90) per cent lower in Q4-2014 at Rs 582.36 crore (50.26 per cent of total income from operations) as compared to the Rs 684.31 crore (59.05 per cent of total income from operations) in the immediate trailing quarter and just 1.98 per cent more than the Rs 454.55 crore (49.70 per cent of total income from operations) in Q4-2013.

     

    ZEEL reported a 1.54 per cent growth in subscription revenue in Q4-2014 at Rs 463.54 crore (40 per cent of total income from operations) as compared to the Rs 456.49 crore (38.41 per cent of total income from operations) in the immediate previous quarter Q3-2014, and 1.98 per cent more than the Rs 455.55 crore (47.14 per cent of total income from operations) in Q4-2013.  ZEEL says that domestic subscription revenue at Rs 334.4 crore and international subscription was Rs 129.2 crore in Q4-2014.

     

    ZEEL’s total operating income including other sales and services in Q4-2014 at Rs 1158.81 crore was (-2.49) per cent lower than the Rs 1188.36 crore in Q3-2014 and 20.17 per cent more than the Rs 964.29 crore in Q4-2013.

     

    The company reported 17.32 per cent rise in total expense to Rs 3267.54 crore (73.90 per cent of total income from operations) in FY-2014 as compared to the Rs 2785.18 crore (75.28 per cent of total income from operations) in FY-2013.

     

    ZEEL’s total expense in Q4-2014 was (-4.93) per cent lower at Rs 866.15 crore (74.74 per cent of total income from operations) as compared to the Rs 911.10 crore (76.67 per cent of total income from operations) in Q3-2014 and 18.09 per cent more than the Rs 733.49 crore (76.07 per cent of total income from operations) in the year ago quarter Q4-2013.

     

    A major expense head for ZEEL is operation cost. In FY-2014, ZEEL reported 18.89 per cent higher operation cost at Rs 2068.79 crore (46.79 per cent of total income from operations) than the Rs 1740.08 crore (47.04 per cent of total income from operations) in FY-2013.

     

    The company reported Rs 544.42 crore (46.98 per cent of total income from operations) as operation cost in Q4-2014 which was (-10.68) per cent lower than the Rs 609.50 crore (51.29 per cent of total income from operations) in Q3-2014 and 16.61 per cent more than the Rs 466.88 crore (48.42 per cent of total income from operations) in Q4-2013.

     

    Other expense in FY-2014 at Rs 758.10 crore (17.14 per cent of total income from operations) was 15.55 per cent more than the Rs 656.10 crore (17.73 per cent of total income from operations) in FY-2013. Other expense at Rs 202.97 crore (17.52 per cent of total income from operations) in Q4-2014 was 5.57 per cent more than the Rs 192.27 crore in Q3-2014 (16.18 per cent of total income from operations) and 18.25 per cent more than the Rs 171.64 crore (17.80 per cent of total income from operations) in Q4-2013.

     

    ZEEL reported a 25.70 per cent jump in depreciation and amortisation cost (DACC) in FY-2014 to Rs 50.13 crore as compared to the Rs 39.88 crore in FY-2013. DACC in Q4-2014 was higher by 40.46 per cent at Rs 18.92 crore in Q4-2014 as compared to the Rs 13.47 crore in Q3-2014 and 65.1 per cent more than the Rs 11.46 crore in Q4-2013.

     

    ZEEL’s finance costs too were higher by 84.56 per cent in FY-2014 at Rs 15.78 crore in FY-2014 as compared to the Rs 8.55 crore in FY-2014. In Q4-2014, the company reported finance cost of Rs 7.02 crore which was more than double (2.2 times) the Rs 3.19 crore in Q4-2014 and 2.47 times the Rs 2.84 crore in Q4-2013.

     

    ZEEL chairman Chandra said, “Indian economy continued to grow at a sluggish pace of less than 5 per cent in FY-2014. This has continued to put pressure on overall advertising spends which have barely touched the double digit mark. To some extent, election related spends have helped. The good part is that with a stable government, growth is expected to pick up. We expect that despite a slow economy, television media industry will continue its double digit growth.

    “Fiscal 2014 was a landmark year for the television industry in many ways. On the one hand it marked the implementation of the 12 minute advertising cap by majority of the broadcasters. On the other hand, it saw the implementation of the second phase of digitization in 38 cities of the country. Also, it saw the change in television measurement metric from GRP to TVTs and the formation of a joint industry body for nationwide audience research, Broadcast Audience Research Council,” he added.

  • Sony Mix now on Thailand’s Scan International

    Sony Mix now on Thailand’s Scan International

    MUMBAI: Multi Screen Media (MSM) network has partnered with Scan International Company for the launch of Sony Mix on its SMATV platform in Thailand.

     

    The platform already carries Sony TV, Sony Max and Sab.

     

    MSM (Singapore) SVP and GM Rajveer Singh said, “We are delighted to continue our partnership with Scan, Thailand’s primary provider of Indian content to bring Sony Mix to South Asian audiences.

    It is no secret that Sony Mix has rapidly risen to the top of the charts and is India’s number 1 Music channel. I am confident that Sony Mix’s thematic content and Bollywood music hits will make it a “must watch “channel”.

     

    “Scan International is proud to deepen our relationship with MSM as we now bring India’s number one music channel Sony Mix to Thailand. SET, Sony Max and Sab have not just been pioneers on our platform but have gained tremendous popularity due to path breaking shows that resonate with our subscribers. The gap that existed in the market without a single dedicated Hindi Music channel has now been filled by Sony Mix”, said Scan MD Raj Kumar Manchanda.

     

    Scan International, established in 1998 in Bangkok, is a SMATV platform in Thailand delivering quality entertainment mainly to Thais of Indian origins and a large number of diverse Indian expatriate communities who reside in the cities.

  • Colors expands distribution in the US

    Colors expands distribution in the US

    MUMBAI: To further expand its distribution in the US market, general entertainment channel (GEC) Colors, known as Aapka Colors in the US and Canada announced its partnership with Verizon FiOS TV.

     

    It will join several other top South Asia-targeted programming services – TV Asia, SET Asia, Star India, Star Plus and Zee TV in Verizon’s South Asian programming package which retails for $34.99 (Rs 2049.19).

     

    The addition of Aapka Colors brings a power packed programming mix from scripted series and reality shows to the biggest Bollywood blockbuster movies, award shows and special events to Verizon’s South Asian programming line-up.

     

    The network is dedicated to providing wholesome viewing for the entire family through reality programs like Mission Sapne, Fear Factor: Khatron Ke Khiladi, Dancing with the Stars: Jhalak Dikhhla Jaa and Bigg Boss.  The network also airs long running series such as Balika Vadhu, Uttaran, and Madhubala. 

     

    Commenting on the development, IndiaCast Group COO Gaurav Gandhi said, “We are delighted to announce the launch of Aapka Colors on Verizon FiOS. The channel has been entertaining millions of viewers around the world each night with its engaging content and now Verizon customers will get a chance to be entertained and delighted by the biggest dramas, reality shows and movies on the channel. It is a household name in every South Asian home in the country and this deal with Verizon FiOS bridges a critical gap we had in our distribution to reach our audiences.”

  • Colors set to inspire with ‘The Anupam Kher Show – Kucch Bhi Ho Sakta Hai’

    Colors set to inspire with ‘The Anupam Kher Show – Kucch Bhi Ho Sakta Hai’

    MUMBAI: From Say Na Something To Anupam Uncle to Sawaal Dus Crore Ka, the versatile actor Anupam Kher as a host has shown his might. Kher is set to make his comeback to the small screen with Kucch Bhi Ho Sakta Hai on Colors.

     

    Produced by Anupam Kher Productions, it is Kher’s first foray into television production. The show will highlight the most inspirational stories of respected Bollywood celebrities which speak about the challenges and testing times that they have experienced before winning accolades and achieving success.

     

    It is a show which spreads the message that nothing is impossible. A small-screen extension of Anupam Kher’s biographical theatre venture of the same name, the show furthers Anupam Kher’s core belief that life’s biggest lessons arise from failure.

     

    Speaking about the show, Colors CEO Raj Nayak says, “While people know Anupam Kher – the star, there’s much more to him as a human being. His own story is extremely inspirational and now he’s going to help others like him talk to our viewers about their life experiences. We are sure that with a host like Anupam on board, this show will make them laugh, cry, and inspire at the same time.”

     

     Commenting on the show’s concept, The Anupam Kher Production producer Anupam Kher asserts, “Television is a medium that has been close to my heart and developing and hosting this show, on Colors, is like a homecoming of sorts. Moreover, the show is my first foray into television production and it’s my belief that sharing stories of struggles, self-motivation and success of achievers from different walks of life will be the perfect onset of my journey into this unexplored territory.”

     

    The show will go on floor by the end of the month.

  • I go by my gut feeling: Punit Goenka

    I go by my gut feeling: Punit Goenka

    MUMBAI: Carrying forward Zee Entertainment Enterprises (ZEEL) brand positioning statement, ‘Vasudhaiva Kutumbakam – The World is My Family’, the country’s oldest entertainment network, is launching a new GEC, Zindagi, on 23 June. The third GEC offering from the Zee stable will showcase soaps and telefilms from across the border. That the network had acquired Pakistani shows during Mipcom 2013 had been reported by indiantelevision.com.

    According to Zeel MD & CEO Punit Goenka, “The focus will not be on the negativity but to bring out positivity between the two countries.” The two countries are separated by borders but the emotions and lifestyle of people on either side remains the same. “We want to join the two hearts,” he adds while emphasising on the tagline of the channel, Jodey dilon ko.

    Replying to a question about whether the move will go down well with the Indian audiences, Goenka says, “I have always gone by my gut feeling and that is the most important for me.” Apparently, the network spent close to two and a half years on the process before making the announcement.

    The channel did a lot of homework; so much so, that the channel roped in research agency AC Nielsen, to know what people want and what was their reaction when the promos of the shows was shown to them.

    About Urdu posing a barrier, Goenka feels that like Hindi, Urdu too has undergone a change with the changing times. “Actually, the USP of the channel is the language. People are tired of the colloquial language and want that sophistication,” he says, adding that the channel caters to the classes and not the masses.

    On one more GEC’s launch, BPN India CEO Suresh Balakrishnan feels that there is never too much of entertainment and more the merrier. As for the content from across the border he feels that a few years back Pakistani content was very popular amongst Indians. “But whether it will be able to work in today’s time is a little doubtful and one will have to wait and watch to see what happens next,” he says while applauding Zee’s attempt.

    “News faces, new stories are bound to capture people’s attention and maybe down the line, the channel will be able to create a special niche of audience for itself,” he adds.

    Shows like Zindagi gulzar hai, Aunn zara, Humsafar, Ishq ghumsguda promise to break the studio set-up of Indian daily soaps and promises to take one to the outer surroundings, as shown in the channel’s promotional video.

    A separate team was created for the channel which the network doesn’t want cast in a similar mould as it other GECs. The team comprises Priyanka Datta as business head, Rahul Sharma as national sales head, Vanita Jain as programming head, Sumona Roy Sen as brand head, Shailja Kejriwal as the chief creative head for special projects and Akash Chawla as national channel marketing head.

    Chawla has big plans for the channel’s pan-India launch. The marketing campaign teaser went online on 5 May and will spread to other mediums from 10 May onwards. A mix of 40-45 channels will soon start showing the brand film created by Kai Po Che director Abhishek Kapoor. Network channels too will put across the new channel’s message in their content. “The marketing campaign is going to be very innovative, be it print or otherwise. We are focusing a lot on OOH as well, this time,” said Chawla. Talks are on with various OOH players and more than 500 hoardings will be bought across the nation.

    The channel’s creative duties will be handled by FCB Ulka while MEC is the media agency.

    A staggering Rs 80-100 crore is expected to be invested on the campaign. “This is the first time a channel is being launched across the country, otherwise one focuses on the Hindi speaking markets (HSM) and then forgets about other markets,” Goenka points out.

    In the near future, the plan is to get content from other countries (Middle East) as well if the content connects with viewers. At the same time, Zee will not shy away from creating original content for Zindagi either.

    South East Asia is the main focal point for the channel and soon after its launch in India, Zindagi will go abroad. Talks are already on for output deals with Pakistan to simulcast content especially that created in India.

    As of now, the channel is available only on SD and is priced much higher than other GECs at Rs 25.81. It will be available on both analog and digital platforms in the country.

  • MSM partners with First Media in Indonesia

    MSM partners with First Media in Indonesia

    MUMBAI: Multi Screen Media (MSM) Network has partnered with PT Link Net- First Media for the launch of Sab and Sony Mix on its First Media Platform in Indonesia. The platform already carries Sony, Sony MAX and Sab.

     

    Commenting on this partnership MSM (Singapore) SVP and GM Rajveer Singh said, “Sony Entertainment Network is delighted to partner with Indonesia’s foremost provider of high-speed Internet and cable TV, First Media to bring our diverse content to South Asian audiences. We are confident that this partnership will go a long way in bringing top-notch entertainment to Indonesia.”

     

    First Media is a leading cable TV service provider in Indonesia delivering superior HD quality entertainment with more than 150 local and international channels.

     

    “Adding Sab and Mix to our line-up strengthens our offering to our Hindi subscribers. We are also pleased to secure TV Anywhere rights for SET and Sab to deliver a multi-screen experience on First Media Go. We look forward to working with Sony Entertainment Network to increase the popularity of these channels here in Indonesia,” added PT Link Net-First Media chief marketing officer Iris Wee.

  • Cricket with the tadka of a daily soap

    Cricket with the tadka of a daily soap

    MUMBAI: Whether it was being the first satellite channel to launch in India in 1992 or introducing non-fiction formats of singing & dancing talent hunt shows or producing fiction shows that addressed social issues in a poignant manner, Zee TV has been a pioneer in the Hindi GEC space, setting trends for competition to follow. The channel has also led the way in the marketing domain with path-breaking innovations such as the first-of-its-kind on-ground shaadi of the leads of its primetime show ‘Pavitra Rishta’, inviting the masses to bless Manav-Archana as they tied the nuptial knot. The channel further went on introduce the phenomenon of Mahasangams that captured an exciting interplay between the ongoing tracks and the actors of two of its shows. After setting several such precedents, Zee TV is all set to achieve yet another first on Indian television with its exciting new property – Zee 20 Cricket League.

     
    For India, Cricket is a passion. A celebration. A religion. And…your favorite families on television are all set to bring you the most entertaining cricket tournament of this season! In an exciting coup, Zee TV will have the most sought-after actors from all its primetime shows come together on a cricket field, be split into two teams led by Raj (Mishkat Varma) and Samarth (Navi Bhangu), the protagonists of  its show ‘Aur Pyaar Ho Gaya’ and battle it out in a nail-biting 20-over match packed with high-voltage drama. The man who wins the match will walk away with the heroine Avani! With half of your favorite stars backing Raj and the other half rooting for Samarth, wonder who will win the Zee 20 Cricket League and walk away with the girl? To find out, watch this cricket tournament with the tadka of family entertainment on 24th and 25th May at 6:30 PM on Zee TV.

     
    So,  who’s on whose team, you ask? Raj’s team is called Raj Ke Challengers and includes Mrunal Thakur (Bulbul of Kumkum Bhagya), Ankit Gera (Mayank of Sapne Suhaane Ladakpan Ke), Neha Marda (Urmi of Doli Armaanon Ki), Arhaan Behl (Raghu of do Dil Bandhe Is Dori se), Baburam of Do Dil Bandhe Is Dori se and Ashish Chowdhry (who plays Raghav in Ek Muthi Aasman).  Samarth’s team called Samarth ke Daredevils includes Shabbir Ahluwalia (Abhi of Kumkum Bhagya), Rachana Parulekar (Kalpi of Ek Muthi Aasman), Roopal tyagi (Gunjan of Sapne Suhaane Ladakpan Ke), Mohit Malik (Samrat of Doli Armaanon Ki), Supriya Shukla (Sarla of Kumkum Bhagya) and Aahil of Qubool Hai. Watching your favorite stars in stylish cricket jerseys instead of their usual looks will be a delightful treat for every viewer!
     

    Zee TV Programming Head Namit Sharma said, “The Cricket fever is at its peak at the moment. Television audiences in India love their stars, the drama surrounding their lives and they love Cricket. What we have in store for them is a double whammy of drama and Cricket with some of their most favorite faces on television playing their favorite sport. This is the first time ever that a Hindi GEC has managed to assemble the most popular stars from all its shows and get them to play a 20-over match. The game will be peppered with interesting twists and turns that blend seamlessly into the ongoing tracks of each of our shows. There will be so many interesting aspects such as the commentary, performances by cheerleaders, locker-room dynamics between the characters that form a team, issues like cheating, sabotage & match fixing. Each of our actors will be completely in character. The entire drama of Zee TV’s most popular shows will unfold against the canvas of India’s favorite sport and we’re certain that the audience will relish this most entertaining spectacle!”

     
    The pretty young girls of every show – Pooki of Ek Muthi Aasman, Pari of Pavitra Rishta, Shivani of Do Dil Bandhe Ek Dori Se, Payal  of Aur Pyaar Ho Gaya, Aalia of Kumkum Bhagya and Shazia of Qubool Hai will doll up as the cheerleaders and do a lively routine to motivate and charge up their respective teams. With comedian Suresh Menon donning multiple avatars ranging from Amitabh Bachchan to Sachin Tendulkar to … hold your breath, Usha Nadkarni’s character of Savita Tai from Pavitra Rishta, audience is bound to be in splits!
     

    Do not miss the Zee 20 Cricket League on 24th and 25th May at 6:30 PM on Zee TV!

  • Zee TV, SET celebrate Mothers’ Day

    Zee TV, SET celebrate Mothers’ Day

    MUMBAI: Year after year, Mothers’ Day is celebrated with such fervour worldwide that it would make even Julia Ward Howe and Anna Jervis – the two women who started the tradition – proud.

    Like every year, television channels are busy paying tribute to every “mother” in our lives. One such is Zee TV, which is celebrating Mothers’ Day throughout the week.

    Monday onward, a special Mothers’ Day track will be introduced in one of the channel’s properties, Aur Pyaar Ho Gaya. In DID Li’l Masters, participants will steal a moment and do something special to express their gratitude towards their mothers. So much so, during the shoot, masters Ahmed Khan and Geeta Kapoor became very emotional. Ahmed said that his family still celebrates his mother’s birthday with great gusto while Geeta said that till date, her mother’s arms are the safest place on earth to find solace.

    The DID ‘Mother’s Day’ special episode will be aired on Sunday where all the skippers, masters and contestants will express their love and appreciation by saying a special thanks to their mothers and acknowledging their unconditional support and warmth throughout their life.

    “We had an opportunity to introduce a beautiful small track in Aur Pyaar Ho Gaya and also get in a few other characters into the show. In DID Lil Masters, kids are performing and the mothers are very proud of them, so we thought why not grab this opportunity and celebrate,” says Zee TV programming head Namit Sharma. “It was a fairly organic opportunity that allowed us to organically do this beautifully.”

    This Mother’s Day, fans of Sony Entertainment Television’s Ekk Nayi Pehchaan will be bombarded with a surprise. The viewers will witness a double bonanza of entertainment and excitement. There will be a special track showing how Karan and Latika make Sharda’s day special in the most unexpected way.

    The leader in the GEC space, Star Plus, may not be celebrating the occasion with on-air programming, but the channel is using the digital space to engage its viewers. On the official Facebook page, reel time mothers will be receiving messages from their children. So Akshara from Yeh Rishta will receive a special message from her son, Ishita’s daughter Ruhi from Yeh Hai Mohabbatein expresses her love for Ishita and Ratan and her daughter Veera will share space on the Facebook page of the channel.  On twitter, conversations are happening on a daily basis; posts are tweeted and re-tweeted by using the hashtag #MyMomMyStar.

     

  • ‘KBC 8’ to roll out in August

    ‘KBC 8’ to roll out in August

    MUMBAI: One of Sony Entertainment’s biggest property, knowledge-based show, Kaun Banega Crorepati (KBC) is back and hopefully with a spike in viewership this time! In season eight of the game show, Cadbury continues to be the title sponsor and is powered by Idea.

     

    KBC, the Indian adaptation of the original format, Who Wants To Be A Millionaire, catapulted Star Plus’s popularity and boosted Sony’s viewership once upon a time. In season seven, it completely surprised viewers with a new avatar in terms of format, level of audience engagement, prize money and so on, but did not go well as expected in terms of ratings.

     

    In order to gain more attraction this time, the channel has started to create buzz well in advance. Big Synergy director Anita Kaul Basu revealed that the show will go on-floors in July and on-air sometime in August. She further revealed that there will be a few changes in the format as well but that is all on ideation stage currently. “It is too early to talk on this. We have a lot of ideas as to how to go about it, but we haven’t given a nod to any,” said Basu.

     

    Basu who has given a new dimension to Indian television by producing KBC believes one needs to keep re-inventing to bring in the fresh perspective. Whether it is in terms of format or creative, with every season it has enthralled the audiences with its content.

     

    Hosted by inimitable host, Amitabh Bachchan, this season has kicked off with the line – “Iss manch se koi bhi khali haath nahi jaata”. Registrations for the same have already started from 5 May where questions are asked regularly on Sony at 9pm every night.

     

    Potential participants have to answer these correctly in order to have a chance to be on the hot seat. This season, aspiring contestants have access to two new platforms to reach the hot seat: They can download the KBC official app and register by sharing the correct answer, their age and gender.  Also registration is possible via sending an SMS to 5252525 with the correct answer along with necessary details.

     

     Idea users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code. Alternatively, viewers can log on to kbcsony.com to register for their shot at the ‘Hot Seat’.

     

    In an earlier interaction, MSM CEO NP Singh had agreed to the fact that KBC needed some innovation with every season. “We have to continue to innovate and so we have brought several innovations in KBC. Though it was well received in the beginning, eventually it settled down at a lower number. But that doesn’t mean there is fatigue with the format of the show. We will do something more when we bring KBC the next time.”

     

    Sony SVP head- marketing Gaurav Seth believes that the show is a reflection of the hopes and aspirations of millions of people who are looking at transforming their lives. He said, “This year we are attempting to bring the show closer to our viewers by engaging various mediums through which they can enhance their chance to be on the much coveted hot seat. We are confident that once the season gets underway, it will strike a deep emotional chord with the entire country, like never before.”

  • Sony’s weekday bet with ‘Entertainment Ke Liye Kuch Bhi Karega’

    Sony’s weekday bet with ‘Entertainment Ke Liye Kuch Bhi Karega’

    MUMBAI: Sony Entertainment Television (SET) seems to be focusing strongly on its strength, which is in the non-fiction space. After a victorious innings of four entertaining seasons that packaged non-stop entertainment, the channel is back with Entertainment Ke Liye Kuch Bhi Karega with its fifth edition. Starting from 12 May, the channel is betting big by airing the show for five days a week at 9pm.

     

    With its maverick judges, Anu Malik and Farah Khan spicing up this season, the show will also have the gorgeous Mona Singh hosting the show with her impeccable style and grace. Joining Mona will be her hilarious co-host, Krushna Abhishek, who with his funny antics will ratchet up the humour quotient and take the madness to a whole new level.

     

    Produced by Wizcraft Entertainment, it will see acts ranging from heart-stopping bike gymnastics to an international illusion act straight from France. Handpicked contestants from all over the country will display their extraordinary skills and talents at the auditions, and the best among them voted by the audience and the judges, will win Rs 11,111 on the spot in cash. Additionally, the best performer of each week will receive a cash prize of Rs 1, 00,000.

     

    Speaking about the launch, Sony SVP and head marketing Gaurav Seth explains: “Entertainment Ke Liye Kuch Bhi Karega is a show that celebrates extraordinary talents in ordinary people and the uniqueness and the sheer variety of entertainment in India. This season has lots more entertainment and breathtaking acts that will leave the viewers amazed. We are thrilled to yet again have the unbeatable team of Anu Malik and Farah Khan who will be judging the show for its fifth year. We are offering a differentiated and entertaining option in primetime viewing and we hope our viewers enjoy watching it.”

     

    “Wizcraft is proud to be back with the fifth season of Entertainment Ke Liye Kuch Bhi Karega, a show that showcases unique entertainers where performers get a chance to win some money at every step unlike other shows where only one wins in the finale. Along with the baap of entertainers Anu Malik and Farah Khan, adding a freshness to show will be the new host Krushna along with Mona, whose chemistry is infectious. We are sure this season of Entertainment Ke Liye Kuch Bhi Karega will take the entertainment quotient to another level”, opines Wizcraft International Entertainment creative head Kailash Gandhi.

     

    The show is going to face hard hitting competition with shows like Diya Aur Baati Hum on Star Plus, Beintehaa on Colors, Chidiya Ghar on Sab, Nadaan Parinde on Life OK and Kumkum Bhagya on Zee TV.