Category: GECs

Star Bharat announces the return of three beloved shows

Mumbai: Star Bharat, is thrilled to announce the return of three of its most popular shows starting 26 September. Known for its captivating and diverse content, Star Bharat is all set to enthral audiences once again with brand-new seasons of ‘Saubhagyavati Bhava– Niyam aur Shartein Laagu‘, ‘Savdhaan India– Criminal Decoded‘, and ‘May I Come in Madam?‘. These shows will bring an array of fresh narratives, innovative concepts, intense drama, and exceptional entertainment to the channel’s engaging programming portfolio.

“At Star Bharat, our foremost objective is to deliver captivating and engaging shows that entertain our discerning audience. The return of these three popular shows underscores our commitment to offering a diverse entertainment experience. Savdhaan India-Criminal Decoded, May I Come in Madam? and Saubhagyavati Bhava- Niyam aur Shartein Laagu, each representing a different genre, exemplify our promise to deliver fresh and compelling content. With the unwavering support of our viewers, we aim to redefine the content consumption experience,” said a Star Bharat spokesperson.

Savdhaan India, a show that has been a cornerstone of Star Bharat’s offerings, resonating with audiences for 13 remarkable seasons, returns after a brief hiatus with a distinctive approach. Building on its legacy of success, the 14th season of Savdhaan India: Criminal Decoded stands out as it delves into the minds of criminals, decoding their motives and actions—an uncommon approach in crime shows. This season also marks the return of Sushant Singh as the host, further enhancing the audience’s connection with the gripping stories of crime and justice. Each episode will explore the psychology of criminals, unveiling the intricacies of their motives and actions. This new season aims to empower viewers with a greater understanding of the world around them, encouraging proactive vigilance and personal security awareness. The show premieres starting 26 September, every Monday-Saturday at 10:30 PM.

The new season of ‘May I Come In Madam?’ created by Edit II Productions, brings back the hilarious adventures of Sajan (played by Sandeep Anand), Sanjana (played by Nehha Pendse), and the memorable office crew. Packed with situational comedy and laugh-out-loud moments, this new season promises non-stop laughter and relatable humour. The story humorously follows a man caught between his suspicious wife and attractive boss, highlighting Sajan’s humorous dilemma as he juggles his feelings for his colleague and his family responsibilities. The show starts on 26 September at 9:30 PM every Monday-Saturday.

‘Saubhagyavati Bhava: Niyam aur Shartein Laagu,’ produced by Bombay Show Studio LLP, explores the complexities of love. The story revolves around Raghav (played by Dheeraj Dhoopar), a tech enthusiast who has a twisted understanding of love and Siya (portrayed by Amandeep Sidhu), a dreamer who relentlessly pursues her soulmate. The show also reintroduces the iconic character of Viraj Dobriyal (played by Karanvir Bohra), in a never-before-seen avatar. With relatable characters and a compelling storyline, the new season promises an emotionally charged journey that will captivate viewers. The show goes on air on 26 September, every Monday to Saturday at 10 pm.

Star Bharat is all set to light up screens once again, offering an unforgettable dose of entertainment with the return of these popular shows experience the new seasons of Saubhagyavati Bhava-Niyam aur Shartien Laagu, Savdhaan India: Criminal Decoded, and May I Come in Madam? starting 26th September every Monday-Saturday only on Star Bharat.

September 26, 2023
Filamchi Bhojpuri to air 50 WTPs during festive period

Mumbai: Fortifying its library of blockbusters with new additions, Filamchi Bhojpuri, a regional movie channel from the house of IN10 Media Network, will be showcasing 50 World Television Premieres (WTPs) to entertain its audience this festive period.

With meticulous planning and audience-centric focus, the channel is geared up to bring to its viewers a spectacular cinematic experience over the next three months. Each film has been thoughtfully handpicked to cater to the discerning taste of the Bhojpuri audience to spellbound its viewers with an extraordinary line-up of Bhojpuri blockbusters, featuring some of the most renowned actors in the industry.

The titles include super hit films like Farishta, Raja Doli Leke Aaja, Prayagraj featuring stars like Khesari Lal Yadav, Dinesh Lal Yada ‘Nirahua’, Arvind Akela ‘Kallu’, respectively.

On the announcement, FIlamchi Bhojpuri vice president – programming & strategy Rajeev Mishra said, “As the festivities commence, we are thrilled to be a part of the celebrations with these films and beloved actors. We are confident that this continuous stream of films will not only expand our viewer base but also foster even stronger bonds of loyalty with our audience. These films have been hand-picked and curated to coincide with festivals, underlining our commitment to becoming the ultimate destination for Bhojpuri entertainment. We take immense pride in offering a content library that caters to the diverse tastes of our viewers.”

To ensure the audiences doesn’t miss out on these cinematic gems, the channel has devised a comprehensive marketing strategy spanning high-reach TV plans across music, Hindi GEC, and kids genres.

Starting 23 September 2023, the channel will air 50 WTPs every Saturday at 6:00 pm.

September 22, 2023
Tata Play launches Tata Play Bollywood Masala

Mumbai: Nothing speaks Bollywood Masala like the 90’s movies and what better way to celebrate the spirit of Bollywood through the cults and blockbusters of the 90’s era. Tata Play, has announced its newest entrant in its services portfolio, Tata Play Bollywood Masala, a service that will offer a myriad line-up of 90’s & 2000’s Bollywood movies with all the emotions bundled into one. Tata Play’s Value-Added-Services as an offering has been known to provide captivating and value-enhanced entertainment options. Through this service, Tata Play will be showcasing the iconic films of 1990’s to the 2000’s featuring superstars of this era like Shahrukh Khan, Salman Khan, Amir Khan, Saif Ali Khan, Akshay Kumar, Anil Kapoor, Sanjay Dutt, Ajay Devgan, Govinda, Sridevi, Madhuri Dixit, Karishma Kapoor, Raveena Tandon, Sonali Bendre, Tabu, Juhi Chawla and more.

Tata Play Bollywood Masala will be a true destination for all “DIL SE FILMY” fans of Bollywood. With superhit movies, talk shows, celebrity interviews, exclusively created shows, chartbusting music, behind the scenes and lot more. The service will cover a wide spectrum of genres and titles like Aashiqui, Andaz Apna Apna, Jo Jeeta Wahi Sikandar, Khiladi, Roja, Raju Ban Gaya Gentleman, Dil Chahta Hai, Deewana Mastana, 3 Idiots, Munnabhai MBBS, etc.

Commenting on the launch of the new value-added service, Tata Play chief commercial and content officer Pallavi Puri said, “With Tata Play Bollywood Masala, we have created the ultimate movie destination for the fans of the 90’s and the 2000’s era. In this service, we have curated cult movies of the most celebrated actors of that time, in association with our partner Shemaroo. We are certain this iconic phase of Indian cinema will be a treat for all our subscribers.”

“We are delighted to announce new dimensions to our continued partnership with Tata Play, marking the launch of a new ad-free service, Tata Play Bollywood Masala. This offering from Tata Play is a nostalgic treasure trove, featuring movies, songs, interviews, and captivating content from the 1990s & 2000’s – a true delight for 90s Bollywood enthusiasts. Our collaborations with Tata Play, renowned for delivering the ultimate entertainment experience to its viewers, have paved the way for us to provide a diverse range of high-quality content. With Tata Play Bollywood Masala, this legacy has further deepened and become even more special,” said Shemaroo Entertainment Limited COO of broadcasting Sandeep Gupta.

Subscribers can view Tata Play Bollywood Masala on 311 for Rs. 2 per day and enjoy the content on their Tata Play mobile app on Live TV and VOD. Tata Play Mobile App allows the subscribers to watch popular and linear TV content on the go.

Tata Play Bollywood Masala is a part of Tata Play’s range of 40+ entertainment and infotainment value-added services suitable across age groups. Tata Play Value Added Services have been providing content across genres like entertainment, kids, learn, regional, devotion etc, that ensures every viewer is entertained throughout without any dearth of choices.

September 22, 2023
Zee Entertainment launches four channels in the UK on Freeview connected

Mumbai: In an exciting development for television enthusiasts across the United Kingdom, Zee Entertainment is pleased to announce the launch of four channels on Freeview Connected. With this expansion, Zee Entertainment aims to offer a diverse range of content to cater to the varied tastes of viewers, all accessible through Freeview’s extensive platform. Now, viewers can enjoy Zest, Zing, Zee World, and Zee Punjabi, enhancing their entertainment experience on Freeview Connected Channel No. 278.

Zee Entertainment’s channels offer a wide array of content, ranging from lifestyle and entertainment to drama and regional programming. With Zee Zest, viewers can indulge in lifestyle and food shows that explore various culinary delights and travel experiences. Zing brings the latest in music, Bollywood, and youth culture. Zee World offers a captivating selection of drama series and telenovelas dubbed in English, while Zee Punjabi caters to the vibrant Punjabi-speaking community with a mix of cultural and entertainment content.

Content & international markets president Punit Misra expressed his enthusiasm for this milestone, saying, “At Zee Entertainment, we are committed to providing our viewers with the best in entertainment. The launch of our channels on Freeview marks a significant step forward in our mission to reach a wider audience in the UK. We are excited to bring our diverse content to UK viewers and believe that our channels will resonate with the multicultural fabric of this great nation.”

Zee International Business chief business officer Ashok Namboodiri shared his thoughts on this expansion, saying, “The UK has always been an important market for Zee Entertainment, and we are delighted to collaborate with Freeview to offer our channels to a broader audience. This partnership aligns with our vision of making our content accessible to viewers worldwide. We look forward to entertaining and engaging the UK audience with our unique programming.”

Zee Entertainment Enterprises is a global media and entertainment powerhouse, recognized for its diverse content offerings that resonate with audiences across the globe. With a strong commitment to creativity and quality, Zee Entertainment Enterprises has consistently set new benchmarks in the entertainment industry.

September 22, 2023
Sony BBC Earth celebrated Science Film Festival at Mumbai’s Nehru Science Centre

Mumbai: Staying true to its promise of feel alive, Sony BBC Earth, the most loved infotainment channel mesmerised young minds with an unprecedented cinematic experience with its Science Movie Festival. Spread across three days, the festival reached out to over 1000 students at the illustrious Nehru Science Centre. This groundbreaking event fused the magic of movies with an enriching educational journey, creating an atmosphere of awe and inspiration for school children across the city.

The Science Movie Festival, an initiative by Sony BBC Earth in association with Nehru Science Centre aimed at transforming the way children perceive and engage with science. Through a carefully curated selection of films, the event ignited a passion for science, propelling young learners into the vast expanse of space. James Webb: The $10 Billion Space Telescope took students into the cosmos with the potential to revolutionise the understanding of the universe, spectacular Earth (Aurora) portrayed the mesmerising northern and southern lights, offering a glimpse into the Earth’s magnetic beauty, and spectacular Earth (Volcano) unveiled the raw power and astonishing landscapes shaped by this natural phenomenon. The festival transcended the boundaries of conventional education, offering young audiences a front-row seat to the marvels of the universe.

Over the course of three days, students from a multitude of schools across Mumbai converged at Nehru Science Centre, becoming part of an educational odyssey. The screening sessions saw active participation from a diverse array of schools. After each screening, an interactive Q&A session followed, offering exciting goodies for the eager participants.

Sony AATH business operations head and Sony Pictures Networks head – marketing & insights, English cluster Rohan Jain said, “We have always believed in catering to young and curious minds through our content and initiatives. The Science Movie Festival is not just an event; it’s an experience that has the potential to ignite a lifelong passion for science in the hearts of young learners. Through the power of visual storytelling, we aim to nurture a new generation of explorers and thinkers.”

September 16, 2023
Star Maa’s Bigg Boss Telugu Season 7 launches with a bang; onboards 19 sponsors

Mumbai: Bigg Boss Telugu, the most popular reality show in the twin states of AP & Telangana has kicked off its seventh edition with much enthusiasm. It has onboarded a whopping 19 sponsors spanning various categories such as FMCG, Construction/Real Estate, Jewellery, Durables, and Automotive, among others. Brands onboard include Dabur, Maruti, Jos Alukkas, Radha TMT, Indulekha, Freedom Edible Oil, Coke, Whisper, Centuary Fiber, Cera, Britannia, Kajaria Cements, Haier, Butterfly, Docilekart, Shastry Balm, Orill & Mondelez.

“Bigg Boss Telugu over the last 6 years on Star Maa has consistently been the most-watched Reality TV show in Telugu. The magic of Bigg Boss Telugu lies in its ability to bring families together and create unforgettable moments,” said Amrutha Nair, Head – Ad Sales and Strategy, Entertainment Network Channels, Disney Star. “We are thrilled by the response from brands for the seventh season of the show, it is a sign of a great festive season. Bigg Boss Telugu offers an exceptional platform for brands to leave a lasting impact, thanks to its extensive reach, and dedicated audience. It provides brands with an uncluttered media platform and numerous opportunities for sustained visibility, which can be rare during the bustling festive season. We look forward to presenting another engaging and entertaining season of the show to our Telugu viewers,” she added.

With the launch of the seventh edition of Star Maa’s Bigg Boss Telugu on 3 September 2023, it’s evident that the show has secured a special place in the hearts of Telugu audiences. The show’s ability to maintain relevance among diverse age groups and its unwavering commitment to enhancing entertainment for its loyal viewer base have been key factors contributing to its enduring success season after season.

The show’s campaign received immense traction this year too. With a central theme of everything being “upside down’ or “उल्टापुल्टा, the hashtag #BiggBossTelugu7 has achieved a remarkable reach of 1.5 billion, accompanied by over 8 million engagements.

In the prior season, an astonishing 8.4 crore (84 million) individuals were reached, with over 40 billion viewing minutes generated. These remarkable numbers underscore the show’s enormous popularity and influence. In this season, Bigg Boss Telugu has shifted to the coveted prime-time slot of 9:30 PM, enhancing its accessibility to a broader audience. This time adjustment is also a strategic step aimed at guaranteeing that the captivating drama and entertainment of the show reaches an even larger number of households.

As Bigg Boss Telugu gears up for another sensational season, with 100+ days of non-stop entertainment, it’s clear that its ability to innovate, engage, and captivate audiences across generations remains unwavering, while brands continue to capitalise on its unique association opportunities.

September 8, 2023
Haier India is the associate sponsor for Bigg Boss Telugu Season 7

Mumbai: Haier Appliances India (Haier India), the global leader in home appliances and the world’s number 1 brand in major appliances for 14 consecutive years has announced its partnership as the associate sponsor for the much-anticipated reality show, Bigg Boss Telugu Season 7.

With a diverse and intriguing mix of contestants, the show promises to be a rollercoaster ride filled with drama, emotions, and entertainment and will be live on the OTT platform Disney Plus Hotstar and telecasted on Star Maa. This strategic collaboration underscores Haier’s commitment to entertaining and engaging Indian audiences while reinforcing its position as a trusted household name.

Commenting on this exciting association, Haier Appliances India president Satish NS said, “In line with our long withstanding collaboration, we are thrilled to be associated yet again with one of the most-watched television shows in the region, ‘Bigg Boss 7’ Telugu. Haier has always strived to be a part of the daily lives of Indian consumers by offering innovative, reliable and technologically driven home appliances. The upcoming Season 7 of Bigg Boss Telugu presents a great opportunity for us to connect with the customers and over the last few years we have seen tremendously positive results. We are truly proud of this synergistic collaboration to engage with our audience through one of India’s most beloved television shows.”

As an associate sponsor, Haier India will have a prominent presence on the show, with product showcase and brand integration into various segments. The partnership offers Haier a unique opportunity to connect with a vast and diverse audience, further expanding its reach and brand visibility in the Telugu-speaking markets. Haier India’s presence will be felt throughout the season as the show unfolds its unique blend of entertainment, drama, and unexpected twists.

September 8, 2023
Enjoy the ultimate musical experience at home with &PrivéHD

Mumbai: &PrivéHD is the home to nuanced cinema, bringing critically acclaimed films to Indian audiences. To take its offerings a notch higher, the channel had previously introduced Privé Theatre; a creative collaboration with Zee Theatre which has been mainstreaming premium theatrical content and teleplays to a worldwide audience since 2018. The synergistic aim was to keep the love for theatre alive amongst audiences, and now continuing the same legacy, the channel has announced Privé Musicals, another collaboration with Zee Theatre. Through the new property, the channel and Zee Theatre will co-present musical plays that are timeless classics and some even have been inspirations for blockbuster Hollywood films.

Privé Musicals offer a form of entertainment that appeals to those seeking high-quality performances, refined storytelling, and a sophisticated theatre experience. It creates its relevance in the present time by incorporating contemporary themes, modern music styles, and relevant storylines. Musicals are a treat for those who enjoy music in all its forms. These include classics like ‘The Sound of Music’, ‘Peter Pan Live!’, ‘Billy Elliot: The Musical’ and ‘Hairspray Live!’.

Speaking about this new initiative, Zee Entertainment Enterprises Ltd chief channel officer – English cluster Rishi Parekh shared, “Since its inception, we at &PrivéHD, have been committed to delivering differentiated and niche content to the TV-viewing audience and after introducing World Box Office and Privé Theatre, our next step in this direction is Privé Musicals. This new IP will host some of the most renowned musical plays on the channel, which must be on the bucket list of both music and theatre lovers. Musicals like ‘The Sound of Music’, ‘Peter Pan Live!’, ‘Billy Elliot: The Musical’ and ‘Hairspray Live!’ are some evergreen classics that will be a part of our programming and our aim is to give viewers a chance to witness these masterpieces from the comfort of their homes.”

‘The Sound of Music’ is based on an original 1959 Broadway production which was inspired by Maria von Trapp’s, ‘The Story of the Trapp Family Singers.’ In 1965, came the iconic film starring Julie Andrews and Christopher Plummer. This version stars Grammy winner Carrie Underwood as Maria.

‘Peter Pan Live!’ is based on Scottish novelist and playwright J. M. Barrie’s story about a boy with a never-ending childhood. Academy award winner Christopher Walke plays Captain Hook while Critics’ Choice Award nominee Allison Williams stars as Peter Pan.

‘Hairspray Live’ was watched by over nine million viewers and went on to win three Emmy awards in 2016 and revolves around Tracy Turnblad, a small-town girl who becomes an overnight success after appearing on a TV dance show. The musical boasts a dream cast including marquee names like Ariana Grande and EGOT winner Jennifer Hudson.

‘Billy Elliot: The Musical,’ is an aspirational story set to Sir Elton John’s tunes. Set in a dreary English mining town, it traces the journey of a young boy who chooses ballet shoes over boxing gloves. It stars Elliot Hanna, Ruthie Henshall and Deka Walmsley.

Privé Musicals resonate with the interests and sensibilities of all generations including the modern GenZs. This is a golden chance for all to enjoy the brilliance of world-renowned presentations, from the comfort of their homes, musicals that are certainly on every theatre lover’s bucket list.

Stay tuned for more information on Privé Musicals.

September 7, 2023
Zee launches Zee Zonke in isiZulu

Mumbai: Indian media giant, Zee Enterprises, will feature programmes dubbed in South Africa’s largest language, isiZulu, reveal media reports.

The channel, Zee Zonke (‘Zee for All’ in isiZulu) started broadcasting last week on the DSTV satellite platform in all its different bouquets. The channel will offer drama series and novellas fully dubbed in isiZulu, catering to South African audiences.

September 5, 2023
Gear up for Mind Wars’ national spell bee competition 2023

Mumbai: Great news awaits for spelling enthusiasts among all the middle school students in India with Mind Wars, India’s leading educational initiative by Zee Entertainment Enterprises Ltd (ZEEL). Mind Wars is all set for conducting its national spelling contest – Spell Bee 2023, for the first time. This exhilarating all India contest is now open to students from classes four to nine across India for demonstrating their mettle in English.

The one-of-its-kind Mind Wars Spell Bee 2023 will follow a multi-stage format. The competition will commence with intra-school rounds in participating schools, with students participating in three categories. The champions and runners-up from each zone will then advance to the grand finale, which will be showcased on the Mind Wars YouTube channel. In the grand finale, the top three students from each category will be awarded the titles of winner, first runner-up, and second runner-up.

Exciting prizes await the winners of Mind Wars Spell Bee 2023, including cash prizes worth 10 lakh, trophies, certificates, and other valuable rewards. Additionally, participants will gain invaluable experience and exposure throughout the competition, fostering their personal and academic growth.

Mind Wars Spell Bee is designed to enhance students’ English skills, encompassing spelling, usage, pronunciation and vocabulary. By encouraging students to develop their language abilities, this initiative empowers them to excel in their academic pursuits and future endeavours.

The contest features three categories based on grade levels: junior (classes four & five), middle (classes six & seven), and senior (classes eight & nine). Upon registration, participants will receive specially curated practice material, which will be provided after registration. This resource will serve as a valuable tool for students to prepare for the competition and enhance their English skills otherwise too.

Registration for this prestigious competition is exclusively available through school offices. Interested schools are encouraged to contact the Mind Wars team on 09625933434 for further information and registration procedures.

August 30, 2023