Category: GECs

  • TheOneAlliance to switch off signals for Reliance Big TV

    TheOneAlliance to switch off signals for Reliance Big TV

    MUMBAI: TheOneAlliance has decided to suspend the signals of its premium channels to direct-to-home (DTH) service provider Reliance Big TV for non-payment of outstanding dues.

     

    According to TheOneAlliance, the DTH operator has failed to make payments of the outstanding amount despite constant follow ups and repeated reminders.

     

    This resulted in an issuance of a public notice for disconnection of signals on 18 March. In case the DTH operator fails to clear the outstanding dues, approximately 1.6 million Reliance Big TV subscribers will face a blackout after three weeks of the issuance of the public notice. 

     

    The switch-off could be a setback for sports enthusiasts, in view of the upcoming season of Pepsi IPL 2015, which commences on 8 April and will be aired on Sony Six and Max.

     

    In addition to the Pepsi IPL 2015, the subscribers of Reliance DTH platform will also miss viewing other channels including Sony Entertainment Television, Max2, Sab, Sony PAL, Mix, Pix, AXN, Animax and Aath.

     

    It seems as though Reliance BIG TV is making a habit of this. It may be recalled that last year too, TheOneAlliance had informed subscribers of Reliance Big TV via a public notice that the channels it aggregates can go off, if the DTH player doesn’t clear outstanding dues.

  • Zeel launches localised GEC – Zee Hiburan in Indonesia

    Zeel launches localised GEC – Zee Hiburan in Indonesia

    MUMBAI: After the launch of Zee Bioskop in Indonesia last year, Zee Entertainment Enterprises Limited (ZEEL) has now launched Zee Hiburan in Indonesia. 

     

    ‘Hiburan’ means ‘Entertainment’ in English. The general entertainment channel (GEC) will feature popular Indian serials localized for the mainstream Indonesian audience.

     

    Zeel business head – Asia Pacific Sushruta Samanta said, “Zee Hiburan in Indonesia is our third launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing Pay-TV markets in the region. Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC within a year of launching our Bollywood channel, Zee Bioskop in the market. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level.”

     

    Zeel country head – Indonesia Maria Liza Ginting added, “With Indian stories narrated like never before, Zee Hiburan promises to engage the viewers with shows that travel from the eras of the kings and queens to the modern world. The channel is positioned as ‘Color Your Life’ showcasing every emotion in the most colorful fashion. Inspired from paper puppets and paper quilling art forms, the channel packaging is artistically designed to merge the Indonesian and Indian cultures.”

     

    The channel will showcase Zee shows and dramas like Ramayan, Jhansi ki Rani, Jodha Akbar, Kumkum Bhagya, Pavitra Rishta, Kasam Se, Sapne Suhane Ladakpan, Jab Love Hua and Fear Files amongst others.

     

    Zee Hiburan – Warnai Hidup Anda (Zee Entertainment – Color your life) is currently available as a pay channel on ICTA – Indonesia Cable TV Association and the DTH platform K Vision. It will soon be available on more platforms in the market. 

     

  • &TV partners with mobile game app QuizUp

    &TV partners with mobile game app QuizUp

    MUMBAI: &TV, the new entrant in the Hindi general entertainment channel (GEC) space is buzzing with new activities. In one of its latest initiatives, the channel has tied-up with trivia game app – QuizUp. 

     

    Through this partnership, &TV has become the only Indian GEC to be featured on this global app. 

     

    In sync with the format of India Poochega Sabse Shaana Kaun? a distinctive topic – Common Sense – Indian powered by &TV has been created exclusively for this app.

     

    QuizUp is a real-time trivia game in which one user competes against another during seven rounds of multiple-choice questions across varied topics. Featuring under the Lifestyle Category the topic Common Sense – Indian consists of over 400 unique questions and a person can challenge a random competitor around the globe or even their Facebook friends to establish their shaanpatti!

     

    According to an official release from the channel, the topic was the most played in India from 2 – 9 March with an overall average time spent of 28 minutes. Additionally, users have already spent 8358 hours in total playing the Common Sense – Indian topic.

     

    &TV business head Rajesh Iyer said, “India Poochega – Sabse Shaana Kaun? epitomizes street smartness and blends perfectly with the format of QuizUp where you have two people trying to outsmart each other in a stipulated timeframe. QuizUp is popular across age groups and this partnership has enabled us to gauge our brand consumption and extended the format experience on a digital platform.” 

     

    QuizUp editor in chief Vala Halldorsdottir added, “We are thrilled over this partnership with &TV. Common Sense – Indian topic has been very popular in QuizUp and is a great addition to our platform. After only two weeks, Indian users have already spent 8358 hours in total playing the topic – that is just amazing!”

     

  • Zeel to launch &TV in UK on 6 April

    Zeel to launch &TV in UK on 6 April

    MUMBAI: &TV, which launched in India and the Middle East on 2 March, 2015, is now set for its UK launch. The new general entertainment channel (GEC) from the Zee Entertainment Enterprises Ltd (Zeel) stable under the ‘&’ franchise will go live in the UK on 6 April at 7 pm.

     

    The channel will be launched on the eve of the 20th anniversary of Zee UK.

     

    Zeel plans to expand &TV’s presence to every country where it has its footprints, subject to licence clearances.

     

    Meanwhile, in India, &TV which, opened up with 90.6 GVMs, has only gone up in the ratings chart, in its second week, recording 105 GVMs. 

     

    The channel, with the philosophy ‘Jashn Jeene Ka’ (celebrating the spirit of life), stands for binding people, ideologies and philosophies and aims to mirror the thinking and values of an evolved, ‘new age’ India.

     

    &TV currently airs a total of 22.5 hours of original programming throughout the week.

     

    Be it &TV’s flagship show hosted by Shah Rukh Khan, India Poochega – Sabse Shaana Kaun? or the strong fiction line up with shows like Razia Sultan, Bhaghyalakshmi, Gangaa, Begusarai, Bhabi Ji Ghar Par Hai!, and the weekend offerings with Killer Karaoke and Tujhse Naaraaz Nahi Zindagi; the programming seems to have piqued the curiosity of audiences enough to tune in and spend time on the channel’s fare. 

  • Zee TV APAC begins auditions of ‘Dance Singapore Dance’

    Zee TV APAC begins auditions of ‘Dance Singapore Dance’

    MUMBAI: Zee TV APAC has launched its first reality dance competition in Singapore. The channel encourages local dancers by providing them a platform to showcase their talent on international television.

     

    Auditions for Dance Singapore Dance, held on 14-15 March at MDIS Campus received a good response. The dancers were judged by Shakti Mohan, winner of Dance India Dance Season 2, and Zaini Mohammad Tahir, artistic director and choreographer of National University of Singapore (NUS) dance Ensemble.

     

    Dancers auditioned for an opportunity to create history and perform on one of the most celebrated dance stages. The auditions drew dancers from different nationalities and backgrounds further enforcing Singapore’s cultural diversity. The dancers exhibited original choreography, strong technique, immaculate timing, never-before-seen passion and a universal appeal. Contestants at the auditions were as young as 16 years, whereas the oldest contestant was 68 years old.

     

    Zee TV APAC senior vice president – international business Tripta Singh said, “We are delighted to replicate Zee’s highly successful reality dance show in Singapore, but of course with a local twist. As a cosmopolitan city, Singapore has a unique blend of cultures and talent, which we believe, will stand out. We are launching this now as we wanted to celebrate the amazing talent and diversity in the 50 year of  Singapore’s independence.”

     

    Zee TV APAC business head Sushruta Samanta added, “We are thrilled to present the inaugural season of Dance Singapore Dance that will provide a once-in-a-lifetime opportunity for dancers in Singapore. This will not only give the mainstream advertisers to ride on our channel but also make the brand an household name across the various ethnicities in Singapore. The Reality show is completely targeted towards the local audience including the Indians, Chinese & Malays, as dance doesn’t have language barrier.”

     

    Singapore’s StarHub, is the presenting sponsor of Dance Singapore Dance.

     

    At the end of the first day open auditions, the top 50 shortlisted dancers were invited to perform on the second day.

     

    On the second day of auditions, the Super 12 that managed to impress the judges each received a “Hat of Destiny” in recognition of their dancing talent.

     

    Going forward the Super 12 will train with some of the industry’s best choreographers and their performances will be premiered in June on Zee TV APAC across 18 countries. The show will also be broadcasted on Zee Tamizh (Singapore feed) and StarHub’s Sensasi, a local Malay free to air channel.

  • Zee allocates 20% of total spends on marketing ‘DID Super Moms 2’

    Zee allocates 20% of total spends on marketing ‘DID Super Moms 2’

    NEW DELHI: Zee is leaving no stones unturned to push the next edition of Dance India Dance (DID) Super Moms. For marketing and publicty, the channel has allocated around 20 per cent of the show’s total budget. The reality show is commencing on 28 March on Zee TV.

     

    Zee TV business head Pradeep Hejmadi told Indiantelevision.com that the marketing will also stress heavily on social media, apart from the usual marketing route on television channels.

     

    Speaking on the sidelines of a press meet here, Hejmadi said that there will be emphasis on advertising actively through radio, but print media may be used only on the day the series is to commence.

     

    However, sponsorships deals for the show have not yet been finalized. The channel is in active discussions with potential advertisers for all categories, including the title sponsor.

     

    Apart from Geeta Kapur and Terence Lewis, who have been part of the jury earlier, actor Govinda has come on as a judge. However, the concept of Maha Guru (a role, which Mithun Chakraborty essayed in the earlier series) has been done away with.

     

    Hejmadi said that auditions were held in 16 cities and towns and post that the 16 shortlisted candidates were called to Mumbai.

     

    The show had also introduced the concept of skippers and the dancers had been divided into three teams, each headed by a skipper, who trained them.

     

    Hejmadi also informed having achieved its core target audience in the first season of the series, the channel has now decided to add some new features.

     

    In order to provide support to the Super Mom, the channel will now highlight the contestants’ ‘super families’ on the show too.

     

    Hejmadi said, “This season aims to celebrate the dancing talent of India’s most graceful mothers yet again and set higher benchmarks for excellence in dance. We have some very interesting contestants this season. While some are dancing for the sheer joy of it, there are others who are reconnecting with a latent talent. There are also some unique cases where the lady in question is participating in the show to redeem herself and dance, as an art form, in the eyes of her family.” 

     

    He added, “We are privileged to have Govinda on board – without a doubt, the most natural, effortless dancing star Bollywood has seen in recent years. With him joining our DID veterans Geeta and Terrence as a judge, we look forward to a season packed with phenomenal performances and some great entertainment.”

     

    The new season will be a 11 week series starting with the auditions of the show, moving into week-on-week eliminations with the top 15 contestants from across the country vying for the coveted title of DID Super Moms.

     

    Television actor Karan Wahi will host the show, which is being produced by Essel Vision Productions, the creative and production studio of Zee Entertainment Enterprises Ltd (Zeel).

     

    Govinda said, “Mothers represent love, caring, nurturing and strength, so it’s going to be wonderful to be surrounded by so many of them in the weeks to come. DID has a set a benchmark for all dance reality shows in terms of the talent it brings forth every season. The creative team of the show has an eye for picking out only the best from across the country. I have just shot a couple of audition episodes and I am floored by the sheer range of talent these mothers have displayed and the reasons that motivate them to dance.”

  • Zee Smile set for a revamp; Shailja Kejriwal to head

    Zee Smile set for a revamp; Shailja Kejriwal to head

    MUMBAI: Zee Network’s dead channel, Zee Smile is all set to ‘smile’ again. After more than a decade of its launch (September 2004), the network aims to get the channel up and running again.

     

    According to sources close to the development, Zee Smile is set for a revamp in the coming months and Zeel chief creative head – special projects Shailja Kejriwal will head the project. She can also be credited for launching general entertainment channel (GEC), Zindagi last year for the Indian diaspora. 

     

    With the revamp, the channel is trying to move away from tear jerkers. It aims to bring the fraternity of television and theatre together. Sources from the industry say, “The channel, with the revamp, aims to grab attention of niche audience. Owing to that fact, Zee Smile will be televising plays.”

     

    Shot like a TV series, the channel will have plays across languages dubbed in Hindi. A source within the network further confirms the development and reveals that the planning for the channel’s revamp had begun in December 2014. 

     

    Moreover, the theatre groups are also planning to travel across states like Punjab and Orissa amongst others to bring in visibility. “The artists have been rehearsing for close to three months before going on-floors. The shoot is likely to take place in the month of April. Research has also taken place parallely,” reveals a media planner. 

     

    “It is a good initiative taken by the network. Additionally, it aims to tap into the international markets, which is a plus point for theatre artists. They will get a good platform to showcase their talent across which they otherwise fail to get,” says a senior executive from a production house.

     

    Kejriwal was unavailable for comment when contacted.

     

    At present, the channel has no original shows in its baskets. It only airs reruns of popular drama series of its sister channel Zee TV such as Yahan Main Ghar Ghar Kheli, Hitler Didi, Tumhari Disha, Woh, Pavitra Rishta and Hum Paanch.

  • ‘Crime Patrol’ completes 12 years

    ‘Crime Patrol’ completes 12 years

    MUMBAI: While criminal cases have always been a societal problem, it has always been a fascination for crime writers to include it as a narrative for television audiences. One such long running and popular entity has been Crime Patrol. In today’s day and age, when some shows are pulled off air in no-time due to no-show, Crime Patrol, which is telecast on Sony Entertainment Television (SET), has completed a run of 12 long years.

     

    The show was launched on 9 May, 2003 in the 10:30 pm slot on Friday.

     

    Speaking about the show, Sony chief creative director Ajay Bhalwankar says that being a quality product, Crime Patrol has been a matter of pride from the channel’s programming point. Equating Crime Patrol to the North Star in the constellation, Bhalwankar says, “From a house wife living in Meerut to Shobha De, it reaches across a spectrum of audience. Crime works well on Sony.”

     

    While crime stories are sometimes glorified by adding sensational flavours to the plot, the reality documentary’s writer and director Subramanian Iyer begs to differ. According to Iyer, the viewer decides if the matter on the show is sensitive or not. “The theme of the property is to tell viewers how one can remain safe without sensationalising the story and adhering to the facts,” informs Iyer.

     

    Anoop Soni, who hosts the show, adds, “There’s no intention to pick out a particular case angle and sensationalise it. We bring out the smaller and finer details missed out in mainstream news.”

     

    When queried whether the show glamorises crime incidents in the country, Iyer denies and puts forth two fronts. “Firstly, crime rates saw an increase in the country even when the Ramayana was telecast on public broadcaster Doordarshan. And secondly, cases are picked in a manner that affect the common man of India and poses questions that cannot be asked upfront otherwise,” he says.

     

    Soni, on the other hand, informs that the various cases selected for the show, bring out three critical aspects. “Firstly, we showcase what happened at the core of the story. Secondly, we focus on why such an offence was committed and thirdly, how can such situations controlled from being repeated in the future,” he informs.

     

    The research team of the show’s various episodes are spread throughout the country, right from Jammu and Kashmir to Kanyakumari, according to Iyer. In remote villages stringers are employed regularly to fill in details on various cases. While episodes of normal shows have scripts consisting of 28-30 scripts, one single episode of Crime Patrol can have 2,000 to 3,000 pages of script. Members of the research team also attend court proceedings to understand the nitty-gritty of the cases. However, the team behind the show sometimes need to restrict themselves due to the legal bindings in certain cases.

     

    While Crime Patrol is telecast thrice a week on Fridays, Saturdays and Sundays at 10.30 pm, the channel had previously decided to increase the telecast days. However, the idea was dropped as the process of conceptualising to shooting one single episode was a time taking one and could sometimes take even as long as six months.

     

    Highlighting Crime Patrol’s success, Bhalwankar says that police departments of various states have approached the channel for DVDs of the shows as they feel the show has done justice in compiling the narrative of a case. “The Maharashtra Police has taken 150 such DVDs so far. These are used during the training of police officers,” adds Bhalwankar.

     

    Channel officials believe that the show has, in a way, become a social platform of sorts. “This is so because, besides highlighting a case for the audiences, episodes of Crime Patrol have also provided important NGO numbers and contact details as well as creating platforms where donations were required to aid the victims,” Bhalwankar says.

     

    Sony, in the coming months, is also set for a revamp in terms of programming where it seeks to strengthen its prime time slot during the weekday programming. Talking about the same Bhalwankar informs that four new large-scale shows are being brought on board. These include Dil Ki Baatein Dil Hi Jaane starring Ram Kapoor, two mythological shows – Hanuman and Karna and a yet to be titled show starring Rajeev Khandelwal, which will be centred around the famous Newsroom series.

  • Big Magic to experiment with mythological comedy

    Big Magic to experiment with mythological comedy

    MUMBAI: ‘Narayan! Narayan!’ chanted Naarad muni – the wise and mischievous character from Indian mythology. Reliance Broadcast Network’s Hindi general entertainment channel (GEC) Big Magic is now looking at piggyback-riding on the popular character’s wit and humour by launching a mytho comedy show on him.

     

    “It is very easy to make someone cry but very difficult to make one laugh and that is what Big Magic is all about – making people laugh,” Reliance Broadcast Network (RBN) COO Lavneesh Gupta tells Indiantelevision.com.

     

    In keeping with the strategy followed since its re-launch in 2014, Big Magic’s show will be in line with the channel’s positioning as a humor destination.

     

    The show is expected to launch in the new financial year. Centred around the life of Naarad, the show will tell the story from his point of view, while highlighting the bitter sweet relationship between Vishnu and Naarad. The show will maintain the inherent light–heartedness of Naarad’s character, while giving him his due respect as Dev Rishi – a saint who has been given the status of a God. Vishnu also plays a very important role of a mentor or guru to Naarad. Ensuring a takeaway, the show will highlight a lesson at the end of each story, which will be imparted to Naarad by Vishnu.

     

    Speaking about the pre-release research for the show, Gupta says, “When we launch a show with a new concept, we take into consideration consumer insights. Moreover, our historical comedy Akbar Birbal, which contributes upto 45 per cent of our ratings, is the biggest example of that. Insights have been taken from the testimony of the HSM (Hindi speaking market) specially focusing on the towns of MP, UP and Rajasthan, which are major contributors of HSM. We received positive feedback and our market research indicates that the show will fare well going forward.”

     

    With this show Big Magic expects to enhance its positioning and invade into an unexplored territory. “Naarad would be the first mytho–comical show in India and we would like to reinstate the faith we created with Akbar Birbal. Mythological shows on television today are doing well. However, no one has ventured into the mytho-comedy genre as yet. With Naarad, we are looking at establishing this genre. A lot of research went into zeroing in on the perfect character for this genre and that’s where Naarad came in,” informs Gupta.

     

    The channel is planning a three-pronged marketing strategy to promote the show. Gupta says, “The marketing campaign of Naarad will be based on three pillars: idea, concept and show characters. Plans are to aggressively promote the show across different media with heavy priority on the digital platform. Zeno Group has been given the creative mandate for the show’s ad campaign. Since the digital medium has the power of popularising things in seconds with its viral nature, our focus will be more on digital.”

     

    The channel has also presented Naarad’s concept to potential advertisers and has received a positive response due to the freshness factor.

     

    “We have extended or distribution widely with expansion into LC1. Currently we are also available on DD Direct, which gives us a large and incremental reach beyond the top six GECs,” Gupta informs.

     

    Mythology, as a genre, enhances awareness and the younger generation is oft asked to follow the same. Gupta believes that this is one reason why this segment is working on television. 

     

    Sharing his views on the future of the channel, he adds, “Going forward, we will keep exploring and launching new shows till we reach the peak in our genre. However, we will never shift away from our USP – Chatpata Har Pal. By the end of this financial year, we aim to be the best destination for comedy in the media space.”

  • Zee MENAP’s ATL Media inks deal with GEO TV Network & Cartoon Network Arabic

    Zee MENAP’s ATL Media inks deal with GEO TV Network & Cartoon Network Arabic

    MUMBAI: Zee Enterprises Middle East has signed a new partnership of its media agency ATL Media FZ LLC with two broadcasting companies in the region namely Cartoon Network Arabic and GEO Television Network.

     

    Established in 2014, ATL Media FZ LLC has made its name in the regional media hub and has been earning profits for the Zee Networks’ bouquet of channels. ATL Media now holds exclusive ad sales rights to these channels viz. Zee TV, Zee Cinema, Zee Aflam, Zee Alwan, Z Living, Ten Cricket and &TV.

     

    Following its vision to strategically expand its growth in the region, with this partnership the media agency now boasts the addition of Cartoon Network Arabic, www.cartoonnetworkarabic.com, GEO TV and GEO News to its array of existing channels.

     

    Zee MENAP (Middle East, North Africa, Afghanistan and Pakistan) CEO Mukund Cairae said, “We are proud of the opportunity to represent both these channel’s media selling in the MENA region. For the anticipated future, our goal is to continue growing the sales operations and to insure their ambitious targets are met. The popularity of all these channels will provide a boost to further expand our own business in the region.”