ITV

Category: GECs

  • Sony Entertainment Television brings viewers Indian Idol Season 14

    Sony Entertainment Television brings viewers Indian Idol Season 14

    Mumbai: Sony Entertainment Television’s acclaimed singing reality show, Indian Idol, has etched an indelible mark on the Indian entertainment landscape, solidifying its position as one of the nation’s most popular and iconic singing reality shows. And now, the channel is ready to bring viewers Indian Idol Season 14, which promises to be ‘Music Ka Sabse Bada Tyohaar’, produced by Fremantle India. National Award winner Shreya Ghoshal, Bollywood’s King of Melody Kumar Sanu and Ace Composer/ Singer and Performer Vishal Dadlani have come together to form the Judges Panel, who will nurture the raw talent of aspiring singers handpicked from across the length and breadth of the country, with Hussain Kuwajerwala returning as the host for Season 14. Starting 7 October 2023, the singing reality show will air every Saturday & Sunday at 8:00 PM only on Sony Entertainment Television.

    Featuring unique voices that hold the power to evoke a gamut of emotions, the show’s credo ‘Ek Awaaz, Laakhon Ehsaas’ is sure to resonate with audiences; this season will witness participants with stories that entertain, intrigue, and inspire as they attempt to impress the judges with their singing prowess. Singer par excellence Shreya Ghoshal is determined to find the best of the best and will not only test but also correct the singing of the contestants as and when they falter, leading by example. Kumar Sanu debuts as a judge on the show and as the most senior member on the panel, he will teach participants through anecdotes and learning of his rich experience in the field of music. Vishal Dadlani will strive to look for the best ‘3D’ performances that tick mark range & texture, the potential to achieve perfection and gaane ko nibhana, while motivating and providing constructive feedback to aspirants.

    Indian Idol Season 14 is Co-Powered by Patanjali Honey, Smith & Jones Pasta Masala and Finolex Wires, with Levi’s and Preet Lite Gold coming on board as Associate Sponsors.

    Starting 7 October, tune in to Indian Idol – Season 14 every Saturday & Sunday at 8:00 PM, only on Sony Entertainment Television!

    Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster Business Head Neeraj Vyas commented, “Reflecting the rich and diverse musical heritage of India, Indian Idol has been instrumental in serving as a launchpad for aspiring singers to kickstart their musical careers, driving synergy with the vision of our channel to empower the ordinary man and his extraordinary talent. Season 14 will unearth extraordinary voices from the farthest reaches of India, who will be under the discerning eye of some of India’s finest music personalities – prolific singer Shreya Ghoshal, the legendary Kumar Sanu and the fan favourite Vishal Dadlani, who form the Judges Panel. A celebration of music in its truest sense, this edition of the show will bring families together to enjoy a delightful experience of a wide range of songs, across eras”.

    Fremantle India managing director Aradhana Bhola commented, “Idols’ production in 60 territories worldwide is testimony to the power & popularity of our brand. As we embark on the 14th season of Indian Idol, we are excited to bring to you a whole host of young, fresh, and talented voices that carry not only the dreams of their families, villages, community & humanity but also the promise of tomorrow’s music stars. Vishal’s rockstar vibes continue to rule, Shreya brings in earnestness and experience, Sanu Da regales with his iconic music & fun persona and of course, there’s a homecoming of sorts for Hussain. We hope that you will continue to love our labour of love.

     

  • MTV unveils ‘MTV Question Marks’ campaign

    MTV unveils ‘MTV Question Marks’ campaign

    Mumbai: India’s leading youth entertainment brand, MTV, from Viacom18, one of the largest media conglomerates of the country, launches a brand-new culture-defining youth campaign, ‘MTV Question Marks’. As a part of the pro-socio initiative MTV organised a ‘mindset reorientation workshop for parents’ to reduce academic pressure on today’s youth.

    The workshop took place in the presence of Cause ambassador and renowned writer, producer and mental health activist, Shaheen Bhatt, mental health experts Aanchal Narang – founder of Another Light Counselling, psychologist, Anureet Sethi – co-founder, chairperson, Trijog – Know Your Mind, general manager (IEC) Podar Education Network on the stage along with Trijog – Know Your Mind co-founder and CEO Arushi Sethi Shah and Drums Food founding member & COO Ankur Goel.

    MTV’s latest campaign takes a bold step to redefine the role of academic marks as the sole measure of success. The campaign’s messaging ‘Marks Hai Benchmark Nahi’ is rooted in consumer insights. A comprehensive youth study by MTV, focused on 15-25-year-olds, showed that 60 per cent of them are closer to their parents than their friends. Interestingly, despite this affinity, more than half avoid debating their parents assuming they would not see their point of view. Based on this insight and the pressure to score high marks, MTV Question Marks aims to open a sustainable dialogue between youth and their parents, who they consider as the first and the safest harbour for difficult conversations.

    MTV collaborated with highly qualified experts, creating a resource bank and providing channels of counsel and communication on their dedicated campaign microsite www.mtvquestionmarks.com. MTV also unveiled an impactful and novel brand film that elevates the core message of the campaign, questioning the overdependence on marks as a metric for a successful life. The film encourages parents to step up and change the narrative, by staunchly supporting and shaping their child’s unique path to success.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MTV India (@mtvindia)

     

    Speaking on announcing its latest campaign, Viacom18 head – youth, music, and English entertainment Anshul Ailawadi said, “MTV has never shied away from shining the light on themes that matter to young Indians. Our latest campaign, MTV Question Marks, is a clarion call for change. With this initiative, we hope to bring a mindset-shift amongst parents, to move beyond traditional academic benchmarks, and believe in the capability of young minds to define success on their own terms.”

    To expand the campaign’s reach, MTV has forged strategic partnerships. Snack Partner Epigamia, through its co-branded, limited edition yogurt edition with the tagline ‘Naye Zamane ka Dahi Shakkar’ packaging will add a creative dimension, enhancing the campaign’s visibility and appeal to a wider audience. Drums Food International co-founder & CEO Rahul Jain said, “We are proud to partner with MTV on this campaign, a noble initiative aimed at reshaping the way parents perceive success for their children. Our limited edition yogurt ‘Naye zamaane ka dahi shakkar’ symbolizes the support we offer to parents and students during the stressful exam season. We believe in nourishing not only bodies but also minds. It’s more than just yogurt; it’s a taste of confidence and well-being in every cup.”

    On the association, psychologist and Another Light Counselling founder Aanchal Narang said, “Exams are often equated with a child’s capability to succeed, which is unfair threshold. With this campaign, we hope to create a space where parents can learn and understand their children in a way most have not before. We aim to help parents navigate through their children’s academic life while being empathetic and compassionate.” Youth Mental Health Partner Another Light Counselling, has been an integral collaborator in giving life to the parent-focused workshop, providing resources for mental health management and driving a meaningful conversation through it.

    “We champion celebrating efforts, debunking the misconception that top academic performance defines worth. Our campaign emphasizes nurturing environments, acceptance, and mental health support, bridging the gap with Trijog.” added, Trijog – Know Your Mind CEO & co-founder Arushi Sethi.

    Trijog – Know Your Mind co-founder and chairperson and Podar Education Network General Manager (IEC) Anureet Sethi mentioned, “We challenge the belief that academic success guarantees happiness. By prioritizing emotional resilience, empathy, and compassion, we pave the way for societal stability. Join our campaign to shift focus from IQ to EQ, creating a stronger, empathetic society.”

    Wellness Partner Trijog, an expert in mental health support, will provide a vital about 100 free counselling sessions to the campaign participants and a handbook with critical information on dealing with exam stress, ensuring the campaign’s impact extends beyond its initial duration. The campaign will also promote the Government of India’s Department of Public Health and Welfare’s initiative, National Tele Mental Health Programme of India – Tele MANAS, a comprehensive mental health care toll-free helpline number that makes mental health services accessible and free to every individual. Yashlok Foundation, a renowned not-for-profit organisation, supported the cause as awareness partner.

    Special guest Maharashtra Highway Traffic Police (ADGP) Additional Director General of Police Dr. Ravinder Singal shed light on the importance of youth mental health in the context of academic stress, saying, “The growing stress on kids today makes me want to share this important message with all parents. I really think that true success comes more from being brave and trying new things than just from grades. While grades show what a student remembers, they don’t show who they really are inside. Just getting good grades doesn’t mean you’ll be successful. There are many opportunities waiting for our kids. We should all work together to make sure our kids feel good mentally and emotionally, helping them find these opportunities. Let’s be a strong support for our kids, helping and understanding them instead of pushing them too hard. We should always listen to them, helping them in good and tough times. And if we think they need extra help with academic stress, it’s okay to ask experts. After all, grades are just one way to see how a kid is doing, kyunki marks hain, benchmark nahi.”

    The ‘MTV Question Marks’ campaign aims to create a seismic shift in perceptions of success, and the consequent academic pressure. By creating a nationwide movement that empowers the youth and parents to value individual growth and personal exploration, MTV stands at the forefront of championing a brighter, more balanced future for the youth of India.

     

  • COLORS Kannada to launch the region’s entertainment show Bigg Boss Kannada S10

    COLORS Kannada to launch the region’s entertainment show Bigg Boss Kannada S10

    Mumbai: Keeping up with its promise to bring the biggest and best entertainment to its viewers throughout the year, Colors Kannada today announced the launch of Bigg Boss Season 10.

    Powered by Freedom Refined Oil and Nippon Paint; Special partners Levista Instant Coffee, Cera, Swastiks Masala and India Gate Basmati Rice; Health partner Amrith Noni and Restaurant partner Haldiram’s, and Prize partner Confident Group; BIGG BOSS Kannada Season 10 is set to premiere on Colors Kannada from 8 October at 6 PM and thereafter at 9:30 PM daily. Furthermore, to mark the landmark tenth anniversary season of Bigg Boss Kannada, JioCinema, the OTT platform of Viacom18, will offer exclusive content access for free, with the 24-hour LIVE channel.

    For the first time, BIGG BOSS Kannada will be sporting a theme – Happy BIGG BOSS. The theme aims to underscore the happiness and engagement that this festival of entertainment brings to its viewers, participants, advertisers, social media influencers, and digital natives – uniting Kannadigas across the country!

    This season of BIGG BOSS Kannada will have 16 contestants from different walks of life entering the house as 73 cameras across every corner of the new BIGG BOSS house bring their lives to the viewers. To mark its tenth anniversary season, Colors Kannada has built a new BIGG BOSS house on the outskirts of the city that will have more space and is considered the biggest BIGG BOSS House across all language formats. Spread over a massive 12000 sq. ft., the new BIGG BOSS house will allow for more elaborate games and tasks, ensuring even more drama, emotion and engagement!

    Colors Kannada business head Prashanth Nayak – said, “This season is a landmark moment for 3 reasons. Firstly, it is the tenth anniversary and hence this celebratory feeling underlines all aspects of the show. Secondly, we have introduced a theme for the first time and hence another dimension to the way that participants will play this season. Finally, the new house offers a lot more space – for tasks and for brand integrations. Altogether, this creates an environment for unparalleled drama and engagement while the theme underscores the family appeal of Bigg Boss Kannada.”

    Superstar Kiccha Sudeep, the host of the show said, “I started my Bigg Boss Kannada with Season 1 and it’s already a decade. This is not just a show for me, but rather my Happy home! I always enjoy meeting new personalities and the flavours of the characters that they bring to the show. With the biggest Bigg Boss house, a first-ever theme and some surprises along the way – Bigg Boss Season 10 promises to be the most engaging entertainment project for me as well.”

    Commenting on the occasion, Banijay Asia & Endemol Shine India founder and group CEO Deepak Dhar said, “We are thrilled to mark the 10th anniversary of Bigg Boss Kannada, a testament to its enduring popularity and the immense joy it brings to viewers. Bigg Boss is a global phenomenon, and its success in India, under Endemol Shine India production, continues to be a source of pride for us. We look forward to another new season of drama, emotions, and engagement with its Kannadiga audience”.

    To amplify the Bigg Boss Kannada 10th season anniversary experience, JioCinema will bring some exciting additions to ensure non-stop entertainment on the platform for free. Coupled with some exclusive and unseen content, exciting segments such as Bigg News, Unseen Kathegalu, JioCinema Fun Fryday, Deep Agi Nodi will keep the viewers hooked with the trending and hyper-current happenings of the house. Live Shorts will add to the drama and provide snacky content from the 24-hour LIVE channel that will fuel the excitement for the show. Additionally, fans of Bigg Boss Kannada will be in for a treat with interactive offerings such as Watch & Win, Meme the Moment, Hype Chat and Video Vichaar that will give viewers a chance to stay connected through fun contests, chats on the live feed and engage on the platform by creating memes. For the first time, users can watch the show on television and answer questions on JioCinema to win exciting prizes each day. These power-packed interactivity features will enhance user experience and give them the power to take over and influence key decisions inside the house, as well as vote to save the nominated contestant.

    Get ready to watch Kannada entertainment’s biggest visual spectacle Bigg Boss Kannada Season 10 from October 8 at 6 PM, thereafter at 9.30 PM daily on Colors Kannada, and non-stop with the 24-hour LIVE channel on JioCinema.

     

  • ZeeZest.com presents The Wise King X R Bar Takeover experience

    ZeeZest.com presents The Wise King X R Bar Takeover experience

    Mumbai: ZeeZest.com recently launched the second edition of its popular property – ‘Hottest Bars – Hong Kong’. The digital IP of zeezest.com showcases the five award-winning bars and spotlights the innovative bartenders and their cocktail concepts. After the success of hosting Yugnes (Yugi) Susela, ace mixologist and founder, The Elephant Bar, Singapore, ZeeZest.com brings The Wise King, Asia’s 50 Best Bars from Hong Kong to India.

    ‘The Wise King’ has firmly entrenched itself as a unique gem in the Hong Kong bar scene, celebrated for its distinctive Iberian influence. The name itself pays homage to Alfonso X of Castile, a 13th-century Spanish monarch, who played a legendary role in the creation of Spain’s tapas culinary tradition. It was his decree that stated no alcoholic beverage should be served without accompanying food, thereby enriching the country’s gastronomic heritage.

    The esteemed owner & head bartender at ‘The Wise King’ Hong Kong Sandeep Kumar has left an indelible mark on the global mixology stage with his innovative creations and unmatched expertise. ZeeZest.com along with Sandeep Kumar through its initiative is all set to offer the visitors of Bangalore a chance to embark on a unique cultural journey. At the enchanting R Bar, located within the Renaissance Hotel, Racecourse Road, Bengaluru, on the 6 October 2023, 7 PM.

    Commenting on the occasion, Zee Zest chief channel officer Amit Nair commented “India increasingly has seen a taste for upscale cocktails, along with a flourishing exposure to the world of cocktail bars and inventive mixology, Zee Zest is steadfast in delivering these distinctive encounters. Our commitment lies in offering exceptional moments that align with our ‘Unlimit Life’ philosophy. This event in Bangalore underscores our continued passion for providing audiences with unique and unforgettable experiences. We firmly believe in embracing and celebrating life’s richness, and The Wise King X R Bar Takeover is a perfect embodiment of this principle “

    Step into a world where tradition meets innovation and classic cocktails are reimagined with a modern flair! The upcoming event is set to be a feast for the senses, promising a delightful evening of creative concoctions that pay homage to the timeless allure of classic cocktails while introducing an exciting contemporary twist.

    Join us for an evening of exceptional mixology, cultural exploration, and unforgettable memories as we celebrate the convergence of global bartending excellence and Bangalore’s thriving spirits scene. Secure your spot now and witness the extraordinary journey.

    Embed links:

    Insider.In- https://insider.in/the-wise-king-rbar-renaissance-bengaluru-oct6-2023/event

    Book My Show –https://in.bookmyshow.com/activities/the-wise-king-rbar-at-renaissance-bengaluru/ET00371282

  • Zee Anmol Cinema premieres ‘Shakuntala’ starring Samantha Ruth Prabhu

    Zee Anmol Cinema premieres ‘Shakuntala’ starring Samantha Ruth Prabhu

    Mumbai: Zee Anmol Cinema, with their brand promise, ‘Aapki Family Ka Cinema Hall’, has, continually, delivered top-notch entertainment that resonates with audiences across the country. Their vast content library, diversity and family-friendly approach make the channel a go-to destination for those seeking quality entertainment from the comfort of their homes. Staying true to their brand proposition, the channel is, for the first time ever, bringing the magic of love from the epic of Mahabharata with the visually stunning and captivating adaptation based on Kalidasa’s Rachna – Shakuntala on Sunday, 1 October at 7 pm. Starring the gorgeous Samantha Ruth Prabhu along with Dev Mohan, the film unfolds the story of Shakuntala and Dushyant against a backdrop of divine enchantment, human emotions, and destiny’s intricate design.

    Dushyant and Shakuntala’s love story is one that has enthralled audiences for centuries. Shakuntala transports viewers to this cherished era with its stunning visual presentation. The intricately designed sets, costumes, and breathtaking cinematography create a world that is both immersive and enchanting.

    At its heart, it is a story that resonates with the human experience. Shakuntala and King Dushyant marry, but Dushyant forgets all about Shakuntala due to a sage’s curse. It follows the journey of a woman who must navigate the intricate web of emotions, pain, and resilience to reunite with her love. 

  • Discovery Kids and Fukrey Boyzzz celebrate the expanding Fukrey universe

    Discovery Kids and Fukrey Boyzzz celebrate the expanding Fukrey universe

    Mumbai: As the highly anticipated ‘Fukrey 3’ gears up for its grand release on 28 September 2023, Discovery Kids, the pioneering kids’ channel from Warner Bros. Discovery’s Kids entertainment portfolio, is celebrating the growing universe with a quirky and fun social media campaign to ignite excitement among the fans. The special videos bring the popular Bollywood characters Choocha, Hunny, Lali and Bholi Punjaban from the Fukrey 3 with their animated kid avatars from the popular Discovery Kids animated series ‘Fukrey Boyzzz’ in a never-before-seen fun video.

    With ‘Little Singham’, Warner Bros. Discovery revolutionised the Indian animation industry by introducing a fun-filled animated series inspired by India’s most successful Supercop brand ‘Singham’ currently airing on POGO. Discovery Kids, a companion brand of Cartoon Network and POGO, further upped the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on the superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’ in 6 languages, English, Hindi, Tamil, Telugu, Malayalam, and Kannada. Through innovative content, interactive videos and the announcement, Discovery Kids aims to immerse viewers in the world of ‘Fukrey’ like never before.

    The crazy trio Hunny, Choocha and Laali, are a true embodiment of Discovery Kids’ brand with their crazy cute antics and their jugaad ideas while trying to navigate through school life and outwit their arch-nemesis Bholi Punjaban. You can watch an exciting animated series ‘Fukrey Boyzzz’ from 30 September every day at 4:30 PM only on Discovery Kids and ‘Fukrey 3’ from 28 September in Cinemas near you!

    The social media campaign is designed to engage, entertain, and inform fans about the upcoming film’s release. It leverages the popularity of ‘Fukrey Boyzzz’ and the excitement surrounding the ‘Fukrey’ franchise to create a buzz that transcends age groups.

    Follow Discovery Kids on social media to join the ‘Fukrey 3’ excitement:

     

     

  • Zee News and Bzinga forge a partnership for enlightening entertainment and knowledge enrichment

    Zee News and Bzinga forge a partnership for enlightening entertainment and knowledge enrichment

    Mumbai: In a trailblazing partnership that promises to elevate the realms of knowledge, entertainment, and engagement, Zee News, the premier news channel known for its credible and unbiased reporting, has teamed up with Bzinga—a prominent gaming universe encompassing an app, a website, and interactive QR code gameplay accessible through WhatsApp. This unique collaboration allows citizens to leverage their general knowledge and seize opportunities to win rewards conveniently from the comfort of their homes, at any time of the day.

    The much-anticipated quiz made its grand entrance on Zee News on 19 September and is poised to captivate audiences in the upcoming weeks too. The primary concept behind introducing QR codes on Zee News Channel has been encouraging viewers to play and win while watching the latest news reports, by answering fun, engaging and generally known questions. It serves as a catalyst for sparking curiosity, enhancing general knowledge, and promoting lifelong learning among citizens.

    As of today, over 5,000 citizens have enthusiastically participated in the quiz, marking the beginning of an exciting journey. This strategic alliance is a step towards inspiring widespread Zee News viewers to tap into their general knowledge, immerse themselves in captivating games, and seize the opportunity to win exclusive offers while staying informed with the latest news updates.

    Emphasising this innovative partnership, Bzinga marketing leader Aditi Mallick said, “At Bzinga, we are passionate about making the pursuit of knowledge not only accessible but also enjoyable. By marrying the trusted news reporting of Zee News with the interactive and engaging world of Bzinga’s games and quizzes, we aim to inspire a new era of informed and enlightened citizens. We envision a future where knowledge enrichment is a reward in itself.”

    Bzinga business head and founder Piyush Rajgarhia highlighted “Our collaboration with Zee News is driven by innovation. This partnership with Zee News represents our vision to revolutionize how individuals engage with media, fostering knowledge and entertainment through a forward-thinking approach.”

    Emphasising the importance of knowledge enhancement among the wide-spread viewers, Anindya Khare, marketing head of Zee Media Corporation Ltd, further added “In today’s era of information abundance, we seize the opportunity to elevate our viewers’ daily experience by seamlessly integrating learning into their routines. We firmly believe that this collaboration will redefine media dynamics, extending beyond reach to cultivate inquisitiveness, broaden horizons, and forge deeper connections with our viewers.”

    “The union of Zee News and Bzinga symbolizes our endeavour to redefine the media landscape. We are not just expanding our reach; we are expanding minds, nurturing curiosity, and creating more informed and engaged citizens. Our goal is to provide our viewers with an enriching experience that combines the latest news updates with interactive learning and entertainment,” added Zee Media Corporation Ltd CEO Abhay Ojha.

    Furthermore, Bzinga has partnered with esteemed brands such as Infinix, Zoomiez, Kica Active, Skate Supply India, Myntra, and Skullcandy as its gifting partners. These collaborations will present winners with exclusive offers, further enhancing the gaming experience. 

  • Zee Media Corporation Ltd re-engages with BARC to strengthen data transparency

    Zee Media Corporation Ltd re-engages with BARC to strengthen data transparency

    Mumbai: Zee Media Corporation Ltd (ZMCL) is pleased to announce its  decision to re-register for the Television Audience Measurement System with the Broadcast Audience Research Council (BARC). This move comes after constructive discussions with BARC, resulting in an  agreement to share raw data on a timely basis. It reflects ZMCL’s steadfast commitment to  transparency and a mutually beneficial partnership.

    ZMCL’s renewed alliance with BARC reaffirms the media industry’s collective commitment to  transparent and credible audience measurement. It has consistently advocated for corrective actions  and is firmly rooted in its commitment to upholding data accuracy and transparency standards in the  media industry.

    Emphasising the significance of this collaboration, Zee Media Corporation Ltd CEO Abhay Ojha said, “We, at ZMCL, have always valued the integrity and transparency of data. Our decision  to rejoin forces with BARC reflects our firm belief in BARC’s commitment towards robust data  mechanisms and our anticipation of a productive partnership ahead. We remain committed to  delivering trustworthy news and content to our viewers and advertisers.”

    Zee Media Corporation Ltd perceives this as a pivotal stride toward achieving greater  transparency and data-driven decision-making within the media sector. This development also aligns  with the Ministry of Information and Broadcasting’s recent approval of BARC’s proposal to share  respondent-level data (RLD) on a four-week rolling basis with broadcasters.

    Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the  news and regional genres, with 16 news channels in seven different languages, reaching more than  528+ million viewers through its linear and digital properties.

  • Imtiaz Ali and Raghu Rai to Judge #nofilter Photography Show

    Imtiaz Ali and Raghu Rai to Judge #nofilter Photography Show

    Mumbai: The world belongs to those who can capture its beauty. All one needs is a camera. With an aim to empower the photography community and display their talent on a grand scale, IndiGo, in collaboration with National Geographic India, announces nine finalists out of 90,000+ participants for a photography reality show, #nofilter by IndiGo. Fronted by judges Imtiaz Ali, an acclaimed film director, and Raghu Rai, a celebrated photographer, nine participants will capture the essence of India through their lenses, evoking emotions, and weaving captivating stories with each unfiltered shot. The show will premiere on 30 September at 8 p.m. on National Geographic platforms, including television and YouTube.  

    Set against the backdrop of Delhi’s vibrant streets, the participants will face various challenges that showcase the city’s rich tapestry of life. In their quest to claim the coveted title of the show’s best photographer, judges Imtiaz Ali and Raghu Rai will challenge each one of them to explore the iconic locations of Delhi under specific themes, capturing the most powerful, unfiltered photo essays. In each episode, the participants will immerse themselves in the city’s true emotions, turning their lenses towards Old Delhi’s bustling streets, traditional kitchens, women in uniform after work, and the captivating charm and chaos of the bazaars that offer a window into the spirit of the city itself. As the judges determine the fate of each participant, they will be seen engaging in an in-depth discussion about every entry and will reveal the episodic winner.

    “National Geographic has always held a distinctive and revered position in the world of photography. Our innovative visual storytelling with iconic imagery has been a source of inspiration for our audience for 135 years. Through #nofilterbyIndiGo, we are excited to empower the photographers’ community to share their unadulterated, inspiring, yet beautiful stories. In addition to that, having two renowned personalities from the realms of photography and filmmaking as judges, we anticipate this show will raise the bar for photography excellence,” said a National Geographic spokesperson.

    “As a filmmaker, I share a deep passion for the camera, and I believe that photography is a powerful means of storytelling. I’m thrilled to witness these talented photographers come together and compete with unfiltered creativity. Serving as a judge alongside the prolific Raghu Rai, we shoulder the responsibility of handpicking the most exceptional shots. My gratitude goes out to National Geographic and IndiGo for providing a platform that not only celebrates the art of photography but also fosters the growth of emerging talent,” said Imtiaz Ali.

    “India is a country of diverse cultures and landscapes, and photography is perhaps the best way to share the beauty of the country with everyone. As part of our #IndiaByIndiGo initiative, the #nofilter partnership between IndiGo and Nat Geo celebrates the diversity of India and the passion of the photographers who bring it to life. We look forward to the episodes with our 9 finalists and wish them great success.” said  IndiGo CDIO Neetan Chopra.

    A community-building initiative for passionate photographers, #nofilter by IndiGo began in May 2023. Below are the nine entrants who have been shortlisted for the four-part series.

    Riya David, Fashion Photographer

    Madhur Nangia, Landscape & Travel Photographer

    Pubarun Basu, Documentary Photographer

    Anju Mishra, Engineer & Photography Enthusiast

    Smita Goyal, IT Professional & Photography Enthusiast

    Harsh Kharwar, Wedding Photographer

    Ayshi Roy, Street & Documentary Photographer

    Rayan Hussain, Tour Guide & Travel Photographer

    Shyam Madhavan, Businessman, Content Creator & Photographer

    #nofilter by IndiGo will premiere on National Geographic in India at 8 PM on 30 September 2023 and the episodes will air every Saturday thereafter.

  • Sony SAB and the Indian Cancer Society empower women against breast cancer stigma

    Sony SAB and the Indian Cancer Society empower women against breast cancer stigma

    Mumbai: In an unprecedented collaboration, Sony SAB has teamed up with the Indian Cancer Society (ICS) to tackle a pressing and often unspoken issue – breast cancer. In a society where fear and embarrassment frequently shroud discussions about this critical health concern, Sony SAB is taking a bold step forward through its popular show, ‘Wagle Ki Duniya’, and its strategic partnership with ICS. The objective is to encourage viewers to shed their inhibitions and openly engage in conversations about breast cancer, creating awareness, self-examination and screenings leading to early detection, and ultimately saving lives. This partnership underscores Sony SAB’s commitment to fostering open dialogue on vital topics.

    Wagle Ki Duniya – Nayi Peedhi Naye Kissey is a family-oriented drama that touches upon the everyday challenges faced by the quintessential Indian family. The ongoing track in the show highlights Vandana’s (portrayed by Pariva Pranati) battle against breast cancer. It aims to inspire women to overcome fear and embarrassment, as staying silent could have grave consequences. In an effort to reinforce this message, Sony SAB has joined hands with the Indian Cancer Society and is set to air a promo encouraging viewers to log on to www.indiancancersociety.org or call the helpline number 8411803040, for essential information and support related to early detection and self-examination for breast cancer. With the #shekickscancer initiative, Sony SAB hopes to address such crucial topics openly and contribute to a more healthy and aware society.

    Neeraj Vyas, Business Head, Sony SAB

    “We believe in the power of storytelling to drive awareness about critical social issues and Sony SAB is committed to touching themes that are thought-provoking and can inspire viewers to look at concerns and challenges in the most positive way. As part of the ongoing theme in Wagle Ki Duniya, we are happy to create value for our viewers by tying up with the Indian Cancer Society. We hope to create awareness and are confident that this collaboration has the potential to make a meaningful difference to women.”

    Usha Thorat Hon. secretary and managing trustee Indian Cancer Society

    “We are happy to see Sony SAB promoting open dialogue and raising awareness about a crucial issue such as breast cancer. In a time when breast cancer casts a long shadow over the lives of many, the importance of awareness and early intervention cannot be overstated. This initiative is sure to transcend beyond the TV screens and inspire many women to speak up and seek help to ensure early detection.”