Category: GECs

Viacom18 secures dynamic injunction order to combat Bigg Boss copyright infringement

Mumbai: In a significant legal triumph, Viacom18 has successfully obtained a dynamic injunction order from the Hon’ble Delhi High Court, marking a significant milestone in its unwavering fight against copyright infringement. The order grants Viacom18 the authority to protect from infringement of the ongoing reality shows, including Bigg Boss Hindi, Bigg Boss Kannada and the upcoming Bigg Boss Marathi.

Bigg Boss, a highly popular reality show celebrated for its distinctive format featuring contestants from diverse backgrounds cohabiting and undertaking challenges for the coveted prize, is broadcast on the Viacom18 network through its COLORS branded Hindi and regional channels and on the JioCinema OTT app.

The Delhi High Court, in its recent order, directed various rogue and pirate websites to be suspended/locked by respective domain name registrars. The court recognised the immense popularity of the shows in India and acknowledged Viacom18’s right in protecting the content. The order specifically restrains the rogue websites mentioned in the suit and further instructs Internet Service Providers (ISPs), the Department of Telecommunications (DoT), and the Ministry of Electronics and Information Technology (MeITy) to block access to such rogue websites. The order also allows Viacom18 to add any additional infringing websites using the name “Bigg Boss” in their domain or any other websites that are telecasting the program ‘Bigg Boss’ illegally and extend the injunction to such additional websites as well. This action aims to curb piracy and safeguard Viacom18’s substantial investment in producing and broadcasting these shows.

This dynamic injunction order empowers Viacom18 to enforce its exploitation and broadcasting rights for the upcoming Bigg Boss events, ensuring that infringing activities are promptly addressed.

Commenting on the court’s decision, Viacom18 general counsel Anil Lale stated, “The issuance of this Dynamic Injunction Order underscores the court’s profound recognition of the inherent value of content and the pressing need to combat piracy in real-time. The proactive stance taken by the Honourable court provides invaluable support in our continuing fight against piracy.”

October 18, 2023
Zindagi and Applause Entertainment premiere ‘The Pink Shirt’ at SXSW Sydney

Mumbai: Yesterday at SXSW Sydney, renowned South Asian content studios Applause Entertainment and Zee’s Zindagi premiered their latest collaboration, The Pink Shirt. The 8-episode web series, starring Pakistani superstars Sajal Aly and Wahaj Ali, marked Applause Entertainment and Zindagi’s second project together and was received extremely well by Australian audiences! The series had its world premiere at Sydney’s Palace Central Cinema as part of the festival’s screen lineup and was the only South Asian Web Series selected this year. The iconic film and culture festival left its home in Austin, United States for the first time for Sydney, bringing global stars and music legends to Sydney this week.

A collection of Sydney’s media and social influencers gathered to view the first two episodes of the series, which was followed by a robust Q&A with director Kashif Nisar, writer Bee Gul, and producer Shailja Kejriwal – where great ideas were exchanged about this groundbreaking collaboration between India and Pakistan and hopes for the future.

Chief Creative Officer (Special Projects) Zee Entertainment Enterprises Ltd., Shailja Kejriwal said, “We’re bringing lots of exciting content from Pakistan and bringing them into Indian homes, which I think has made a lot of difference in terms of how our neighbours are perceived by people in my country. Now we are meeting up with directors and writers, and the fact that we’re sitting here is a testament to that. Going forward we really hope for a day when we can shoot in each other’s countries. When we did Zeefinity there were six top directors from India and some of the top directors from Pakistan as well and the wish that they wanted to project, was that the borders should open and let the art flow seamlessly.”

Pakistani screenwriter BeeGul said, “Television is a very important medium in my part of the world at least we do not have very established cinemas all we can watch in the world of entertainment is television. Almost 60 per cent of the world has television sets and we always knew that television was a very powerful medium in Pakistan. That was the only medium through which we could communicate with our audience and people. As a child when I was growing up, I watched a lot of television series and they definitely influenced my work and actually inspired me to write for the screen I would say!”

The recently announced strategic partnership between the two renowned content studios Applause Entertainment and Zee’s Zindagi, promises to be a remarkable addition to the world of global entertainment as they prepare to head off to more film festivals around the globe in the coming year.

The Pink Shirt is a riveting take on modern-day relationships, their love, challenges, and struggles in a raw & real way. The drama revolves around the journey of Sophia cast as Sajal Aly and Umer as Wahaj Ali being stuck in a toxic relationship with their respective partners Sameer and Sara and how they then discover an alluring intensity and embark on a transformative journey towards love that mends them as people.

When talking about the leading actor Sajal Aly, Director Kashif Nisar said, ” Sajal owned this project like anything she does. The ownership of Sajal in this role was amazing – and believe you, me I directed her readiness… she was so much into the skin of this character. “

Presented by Applause Entertainment, a Zindagi original ‘The Pink Shirt’ an 8-part web series, is a South Asian collaboration between India and Pakistan. Directed by Kashif Nisar & written by Bee Gul, starring Sajal Aly and Wahaj Ali, the series highlights a riveting take on modern-day relationships, their love, challenges, and struggles. Narrated in a raw & real way The Pink Shirt is a simple & confusing, tragic yet funny tale of broken and complex relationships.

October 17, 2023
COLORS launches the most passionate love story of the year, ‘Chand Jalne Laga’

Mumbai: Known for its diverse content palette, COLORS has always delighted its viewers with a range of engaging shows. After the recent successful premiere of the new season of Bigg Boss and the conclusion of Khatron Ke Khiladi 13, the channel is now gearing up for the launch of an exciting new show. Continuing its tradition of presenting compelling love stories and kindling romance, COLORS is thrilled to introduce the fairytale romance drama, ‘Chand Jalne Laga’. The newest television pair, Vishal Aditya Singh and Kanika Mann as Dev and Tara respectively, whose story outlines the extraordinary journey of two childhood sweethearts, who once were each other’s sanctuary, but the cruel hand of fate pulls them apart. As the age-old wisdom goes, ‘Love is the fire that kindles the heart,’ ‘Chand Jalne Laga’ is that blazing fire, promising to be the most passionate love story of the year. Produced by Siddharth Kumar Tewary’s Swastik Productions, ‘Chand Jalne Laga’ premieres on the 23 of October and airs every Monday to Friday at 9:30 pm only on COLORS.

In the backdrop of a scenic vineyard, the love story begins with Dev and Tara, who are inseparable as kids. Dev has the unique gift of understanding horses and works as a stable boy for a wealthy zamindar family, and Tara is its caged princess, who fears nearly everything. Both find solace in each other’s presence. As grown-ups, their paths cross after being separated by a huge misunderstanding, both having undergone a massive transformation. Dev, who was once optimistic and sensitive, makes a fortune and turns into a man with angst and a steely resolve. On the other hand, the fearful and dependent Tara becomes a confident and fearless lady after her family loses its riches. With the passage of time, a lot has changed in their lives except for a few things. Will those be enough to rekindle the passionate love they once shared?

Producer Siddharth Kumar Tewary said, “Swastik Productions takes pride in crafting impactful and heartfelt stories that have reigned over television. We are excited to present Chand Jalne Laga, the most passionate love story of the year. It traces the fairytale romance of Dev and Tara, who were once in love but came to be torn apart by unforeseeable circumstances. Shedding light on what it means to be in love, this show explores the inner world of two individuals, who levelled up against the challenges of life but lost the solace they sought in each other. It is incredible to be collaborating with COLORS, and we aspire to offer the audience a show canvassed with stunning visuals, soulful music, and elegant storytelling.”

Sharing her thoughts on essaying the role of Tara, Kanika Mann said, “In a world where love often takes a backseat to chaos and ambition, ‘Chand Jalne Laga’ is a beautiful reminder that true love can weather any storm. It’s a story that has an old-world charm, and the potential to rekindle our faith in love. I’m thrilled to join hands with COLORS and Swastik Productions, the creative forces that have entertained viewers with diverse shows. Portraying Tara in this romantic tale has been an amazing experience because I strongly feel that she has a striking resemblance to my real personality. All I can say is, gear up for a love story that is as unpredictable as life itself, and get ready to rediscover the magic of pure, unbridled passion!”

Set to be seen embodying the role of Dev, Vishal Aditya Singh said, “I’ve had the privilege of working with COLORS and Swastik Productions earlier, and I’m excited to be working with them once again for Chand Jalne Laga. After Bigg Boss 13, I was waiting to spearhead a love story. I think the patience paid off and I’m grateful for it. The viewers have showered an immense amount of love on all the characters I’ve essayed so far. I’m sure that they will appreciate Dev and relate to the kind of love, pain and separation captured in this show.”

Sparking excitement among viewers, COLORS recently launched the romantic music video of ‘Chand Jalne Laga,’ which garnered a thunderous response across social media platforms. It amassed 31.3 million in reach and 4 million views within the first four days. The show wrote itself into the history of television as the first one to have a digital-first release of a love anthem.

Will Dev and Tara be able to rekindle their lost love as fate brings them together once again? Find out as ‘Chand Jalne Laga’ premieres on the 23 of October, airing every Monday to Friday at 9:30 pm only on COLORS.

October 17, 2023
Expect the unexpected: COLORS’ ‘BIGG BOSS’ puts Dil, Dimaag aur Dum to the test

Mumbai: The entertainment extravaganza of the television world is back as COLORS is all set to kickstart its newest edition of the cult reality show – BIGG BOSS. Over the years, the show has gripped the millions of viewers of the nation, becoming a household name and an annual entertainment ritual. Having shattered viewership records, the last season of the show reigned over television, dominated social media conversations, and immortalized some of its best moments in public memory. This year, the show makes a historic move with its new edition capturing the Dil, Dimaag aur Dum of the master of the house. Until now viewers have seen ‘BIGG BOSS’ serving justice in the right way and treating all the contestants equally but this time he will have his set of favourites. The master of the house will align with those who play with their hearts, nurture, and mentor those who engage in strategic mind games and celebrate the courageous ones. Amid all the novelty of this season, one aspect of the show remains constant with the megastar Salman Khan reprising his role as the host, who raises the right questions and drops reality checks on Weekend Ka Vaar. Produced by Endemol Shine India (part of the Banijay Group), ‘BIGG BOSS’ co-presented by Hyundai, co-powered by Dabur BAE Fresh Red Gel, TRESemmé, and Appy Fizz, Harpic as Hygiene Partner, Special Partner Ching’s Schezwan Chutney, Smart Lock Screen Partner Glance, and Hygiene Partner Harpic will premiere on October 15, at 9.00 pm and thereafter air every Monday to Friday at 10.00 pm and Saturday and Sunday at 9.00 pm only on COLORS, with a 24-hour LIVE channel on JioCinema.

“BIGG BOSS is the undisputed king of entertainment in India. No other show has amassed the fandom, viewership, and continued success that BIGG BOSS has. It enhances the participants’ celebrity quotient, provides non-stop entertainment to Indians over 100 days, generates social conversations that last well beyond the run-time of the show and delivers unparalleled reach and engagement to partnering brands.” Viacom18 president – general entertainment Alok Jain commented. He further added, “This year we will be disrupting the format of the show by having BIGG BOSS play the game with and on the contestants. This ethos of innovation will further extend to our sponsors and advertisers as the integrations and brand commitments playout across our television, digital and social media assets. With the addition of the free 24hour Live Channel on JioCinema, BIGG BOSS, this year, will see a scale that is unparalleled in the Indian entertainment ecosystem. BIGG BOSS truly is the biggest festival release of the year – a sentiment shared by our viewers and advertisers alike.”

Among a volley of never-seen-before elements in the upcoming edition, Khan will be showing the audience around the most coveted house in the country in its premiere episode. For the very first time, the BIGG BOSS house will feature a unique area known as the ‘Archive Room’. This room will serve as a comprehensive library, housing footage from every episode of the current season. Handpicked contestants will have the privilege of accessing this treasure trove of footage, allowing them to gain valuable insights into their fellow housemates’ interactions and specific events that have occurred throughout the season. That’s not all, the premiere episode has something in store for all the Salman Khan fans as they will get to witness their favourite host performing on his chartbusters. Apart from this, on the premiere episode BIGG BOSS will not only contextualise the mantras of the season but also incite curiosity about how this season will be a distinctive one. Jaaniye iss baar game kaise nahi hoga sabke liye same to same…

Talking about the show, Khan said, “I have a long-standing association with Bigg Boss, and I’ve witnessed that each edition brings novelty and sets the bar of entertainment higher. In this season, the mantras of Dil, Dimaag aur Dum have laid out three paths for the contestants and it will be an exciting watch to see their journey unfold. I’m looking forward to hosting this one-of-a-kind edition as the contestants take on this interesting challenge of teaming up with the Boss himself.”

Post the phenomenal success of BIGG BOSS OTT, JioCinema is back with an array of offerings for the upcoming season of BIGG BOSS on television, ensuring a captivating experience with exclusive content access for free with its 24-hour LIVE channel. For the first time, the audience will get an opportunity to choose from two multi-cam LIVE feeds and select the cameras they want to watch from, apart from the main live feed. The platform will also enhance interactivity with some exciting watch-and-win programs such as Jeeto Dhan Dhana Dhan, which will give users an opportunity to win exciting prizes every hour by watching the 24-Hour LIVE Channel. Bringing a truly second-screen experience, COLORS TV viewers can watch & take part in the Daily BIGG BOSS quiz by answering a simple question on the JioCinema app.

JioCinema takes the experience of content interactivity a notch higher with the launch of BIGG BOSS Fantasy League, along with the popular Hype Chat & Janta Ka Vichaar. And that’s not all! Interesting content segments such as BIGG BOSS Hits, Bigg News, Unseen Undekha, Bigg Quicks and Live Shorts will up the entertainment quotient on the platform. Popular talk show Bigg Buzz will make a grand comeback with the favourite host Krushna Abhishek and his family interacting with some of the popular past and evicted contestants.

Commenting on the association, Hyundai Motor India Ltd CEO Tarun Garg, “We are thrilled to announce our partnership with Bigg Boss, India’s iconic reality television show. Much like Hyundai, Bigg Boss embodies innovation, entertainment, and community. Hyundai, elevating trust, now prioritises safety with the introduction of 6 airbags as a standard across all models and variants- paralleling the strategies in the Bigg Boss house where every week contestants strive to be safe from nominations and evictions. This collaboration with Hyundai and Bigg Boss signifies our commitment to engage with the young audience nationwide, offering memorable experiences and moments of joy. We anticipate a triumphant alliance that will inject excitement and intrigue into Bigg Boss’s new season. Together, we embark on a journey into a realm of adventure, surprises, and unforgettable moments. Brace yourself for the fusion of Hyundai’s excellence and Bigg Boss’s drama – a match crafted in the entertainment heaven.”

Banijay Asia and Endemol Shine India founder & group CEO Deepak Dhar said, “We at Banijay Asia and Endemol Shine India take great pride in the splendid legacy of Bigg Boss. We are thrilled about the launch of its new season, which promises to capture emotions, chemistry, mind games, heartwarming moments, and drama. In an unprecedented move, Bigg Boss will now step into the game and team up with the contestants, who are free to choose the approach of Dil, Dimaag aur Dum. With the enigmatic Dabangg host Salman Khan at the helm, the master of the house showcasing three different avatars and a dynamic lineup of contestants, the stage is set for television entertainment to reach new heights.”

To establish the theme and the mantras of this game-changing season, the channel has crafted an all-encompassing digital campaign. For the first time in the history of the show, viewers will get a virtual tour of the most unconventional house on television over social media along with its launch, leaving them to speculate the fate of this season. Building the anticipation further, the show will introduce the contestants on social media through a tarot card reader and spark intrigue about their personalities and the approach they pick for their journey in the edition. The iconic moments of the show are reigning over social media as CGI ads present glimpses of its marvellous legacy and underline the mantras of Dil, Dimaag aur Dum. Scaling up its engagement quotient, COLORS Instagram handle is disseminating social media posts along the lines of #BlastFromThePast to evoke nostalgia and generate buzz around Dil, Dimaag aur Dum. On the launch day, to celebrate the charismatic host of the show, Salman Khan, a sneak peek of its digitally themed shoot will be released, and viewers will be engaged through live updates. As the excitement builds on the social media platforms and the countdown begins, get ready to embark on this extraordinary journey!

Get ready to watch ‘BIGG BOSS’ ‘BIGG BOSS’ co-presented by Hyundai, co-powered by Dabur BAE Fresh Red Gel, TRESemmé , and Appy Fizz, Harpic as Hygiene Partner, Special Partner Ching’s Schezwan Chutney, Smart Lock Screen Partner Glance and Hygiene Partner Harpic premiering on the 15th October 2023 and airing thereafter every Monday to Friday at 10.00 pm and Saturday and Sunday at 9.00 pm only on COLORS, with a 24-hour LIVE channel on JioCinema.

October 12, 2023
Zee Anmol Cinema:World tv premiere of ‘Swajan’ on 13 Oct

Mumbai: Traditions have, for long, given us the comfort of believing that our loved ones are safe – wherever they are. Maybe that’s why we offer Pind Daan. Bringing to screens a beautiful tale of culture, family and redemption is Zee Anmol Cinema as they present Swajan on Friday, 13 October at 7 PM. This gripping drama delves into the complexities of a family caught in the throes of subtle ego which triggers anger and initiates rivalry; it showcases how close relationships get caught in bitterness and ignorance towards each other for years. What will happen when these family members, who were cut off from each other, come face to face and deal with the sudden demise of their patriarch?

A touching reminder of the importance of ancestral respect not just in words but in deeds, the film is being premiered at a time of much importance, highlighting the significance of Pitru Paksha, observed during this month, a time when homage is paid to one’s ancestors and seek their Anmol blessings. The directorial debut by actor Velu Yeldandi, the film stars Priyadarshi Pulikonda and Kavya Kalyanram as the lead characters. The movie is produced by veteran Dil Raju who has previously produced many hits.

On the premiere of the film, director Venu Yeldandi said, “Swajan holds a deep connection for me because, after years of working toward it, this film began my directorial journey. It’s a story that resonates with the heart and soul of every family. Through the lens of this film, I aimed to capture the bonds that tie families together, and the relevance culture holds even today. Swajan is a tribute to the unspoken emotions that often reside within families, and I hope it inspires viewers to cherish their loved ones a little more”

Priyadarshi Pulikonda said, “Saayilu is a character very close to my heart, and Swajan was a remarkable journey of self-discovery for me as an actor. His struggles, ambitions, and the complex dynamics within his family made this role challenging, but also a very eye-opening one. I believe the film’s message about the importance of family and tradition will resonate with audiences across generations”

Kavya Kalyanram said, “My character, Sandhya, is not just a heroine, she’s a symbol of the indomitable spirit that holds families together. My character taught me that sometimes, it takes courage to confront our own past and secrets. Swajan beautifully portrays the transformative nature of forgiveness. For me, family is the most important and this film, it has only made it stronger”

Producer Dil Raju added, “Swajan is more than just a film; it’s a heartfelt journey that mirrors the complexities of human relationships. We embarked on this journey with the aim of telling a story that would touch hearts and souls. It’s been a pleasure working with Director Venu Yeldandi and the talented cast to bring this story to life. We hope Swajan will leave a lasting impact, reminding us all to cherish our families”

Swajan is set in a village in Telangana and revolves around the aftereffects on a family and its relations, both with the village folks and among themselves after the jovial patriarch of the family suddenly passes away. The family’s pinda ritual, attended by the whole village, shows that the old man’s soul is unsatisfied with something when the crows refrain from eating the offerings. Will the family sort out their differences, figure out and free the departed soul?

Don’t miss the premiere of Swajan at Zee Anmol Cinema on Friday, 13 October, at 7 PM and on Zee Cinema & Zee Cinema HD on Mon., 20 Nov, at 3 PM!

October 11, 2023
Sony AATH celebrates Mahalaya with ‘Mahalayar Mahautsab’

Mumbai: Sony AATH, one of the most loved Bengali general entertainment channels, is all set to celebrate Mahalaya by bringing in a special surprise for its viewers. The channel aims to keep the festive fervour alive with a day-long programming line-up curated with content dedicated to the glory of the mighty Maa Durga. Titled ‘Mahalayar Mahautsab’, the property will air on Sony AATH on 14 October 2023.

Mahalaya, a significant day in the Bengali calendar, marks the beginning of Devi Paksha and is celebrated with great enthusiasm. Recognising the cultural importance of this occasion, Sony AATH has curated a day-long special segment ‘Mahalayar Mahautsab’ from 05:00 am till 05:00 pm.

It starts with Debir Dashrup at 05:00 am sharing details about Adishakiti’s 10 forms and the story associated with each roop. The episode portrays that when evil forces oppress the good, the Goddess appears in various forms to destroy them. It is followed by Atho Sati Parbati Katha starting 09:00 AM depicting the story of Sati’s marriage with Lord Shiva and her birth as Goddess Parvati. The viewers will see how Goddess Parvati, like Sati, won Lord Shiva over by her penance and got married to him.

At 10:00 AM, Gopaler Mahalaya will screen a special episode around the Durga Puja festival and Mahalaya. Shaktirupini Durga at 01:00 PM will take viewers through the legend that showcases Goddess Durga combating demonic forces that threaten peace, prosperity, and dharma to reinstate the power of good over evil. The line-up ends with Asurnashini Maa at 02:00 pm, depicting the story of Goddess Parvati becoming Goddess Katyayani and killing Mahishasura to become Mahishasuramardini, the destroyer mother of demons.

Don’t miss out on Sony AATH’s Mahalaya special programming ‘Mahalayar Mahautsab’ on 14 October 2023, from 05:00 am – 05:00 pm.

October 11, 2023
“Adapting to evolving consumer trends: Key to media and entertainment industry success”: Asit Kumarr Modi

Mumbai: In 1995, Asit Kumarr Modi’s ground-breaking vision led to the establishment of Neela Tele Films Private Limited, a television production company that would later evolve into the renowned Neela Film Productions. Through this venture, Modi embarked on a path to redefine television entertainment, giving birth to iconic shows that have left an indelible mark on the hearts and minds of viewers. Among his illustrious productions is the timeless serial “Taarak Mehta Ka Ooltah Chashmah,” a beloved household name that continues to captivate audiences with its humour and relatable narratives. Modi’s creative prowess also extended to other remarkable shows such as “SAB Khelo SAB Jeeto!,” “Wah! Wah! Kya Baat Hai!,” “Krishnaben Khakhrawala,” “Meri Biwi Wonderful,” and “Yeh Duniya Hai Rangeen,” each a testament to his boundless imagination and dedication. Asit Kumarr Modi’s legacy is characterized by innovation, excellence, and an unwavering commitment to bringing joy and laughter into the lives of millions. His journey from theatre to television production exemplifies his remarkable evolution, and his contributions continue to shape the landscape of Indian television.

Today, Neela Films is one of the top production houses in India and enjoys immense goodwill in the television fraternity. Their current show Taarak Mehta Ka Ooltah Chashmah (on-air SAB TV) is presently the No. 1 Sitcom on Indian Television. Owing to its immense popularity amongst audiences of all ages, the show has been running successfully for over 15 years and continues to amuse the masses.

Taarak Mehta Ka Ooltah Chashmah is one of the longest- sitcoms that aired first in 2008 and is now in its 15th year with over 3700 episodes. Other than its flagship show, Neela Film Productions Private Limited also streams Gukuldhamchi Duniyadari in Marathi and Tarak Mama Ayyo Rama in Telugu on YouTube. The shows along with the character universe are authored and created by Asit Kumarr Modi.

Indiantelevision.com in conversation with Neela Film Productions Pvt. creator, producer, managing director, Asit Kumarr Modi, on the longest running show on TV and much more……

Edited excerpts

On ‘Taarak Mehta Ka Ooltah Chashmah’ being the longest-running shows, now in its 15th year

“Taarak Mehta Ka Ooltah Chashmah” has firmly established itself as one of India’s enduring television series, becoming a fixture in countless households. Its impact goes beyond mere entertainment; it has been a catalyst for fostering unity, joy, positivity, and laughter among our viewers.

In its initial years, the show swiftly captured attention due to its distinctive storyline and its ability to humorously depict everyday life. With its unique talent for addressing societal issues and delivering moral lessons through humor, it quickly endeared itself to families across the nation.

The series introduced a vibrant cast of characters residing in Gokuldham Society, each representing a different Indian state. These characters, along with the catchphrases they popularized, became integral parts of daily life for many.

Over the years, the show has received numerous awards and accolades, including recognition from prestigious institutions like the Indian Television Academy Awards and the Indian Telly Awards. These honors acknowledge its outstanding contributions to the television industry.

The show has also found resonance in international markets, particularly among the Indian diaspora, further expanding its global audience and influence. As the oldest running show on Indian television, it continues to thrive, offering family-friendly programming that entertains while delivering important social messages.

On TMKOC venturing into edutainment, gaming, and e-commerce

The decision for Taarak Mehta Ka Ooltah Chashmah to enter the realms of edutainment, gaming, and e-commerce can be attributed to a strategic vision aimed at diversifying its offerings and embracing innovative approaches to engage its audience. This move aligns with the evolving preferences of viewers, especially among younger generations, allowing the show to stay in tune with emerging trends.

By venturing into these new domains, the show has the opportunity to extend its brand reach beyond the confines of television, thereby connecting with a broader audience spanning various demographics. Gaming and e-commerce platforms present a unique avenue for enhancing viewer engagement and enabling interaction with the show’s characters and storylines.

Furthermore, by providing multiple avenues for fans to connect with the show, including through interactive games and merchandise, the production team can foster a deeper sense of loyalty among viewers while nurturing a vibrant sense of community. Additionally, by incorporating rhymes that encourage the use of local languages, the show can further connect with diverse audiences and celebrate linguistic diversity.

It’s worth noting that the decision-making process behind this strategic move likely involved a blend of these factors, possibly complemented by insights from market research and an awareness of the ever-changing dynamics within the entertainment industry. The overarching goal is to amplify the show’s reach, engagement levels, and revenue prospects, all while remaining true to its core values and mission of delivering entertainment that resonates with its audience. In an industry as competitive as media and entertainment, adapting to shifting consumer behaviours and preferences is essential to maintaining a strong and lasting presence.

On TMKOC starting off as a comedy show, but over the years it has picked up social issues, built gender awareness, and promoted a positive outlook toward life

The TMKOC show has earned a special place in the hearts of its viewers, leaving a positive impact by addressing societal concerns and driving constructive change through its episodes.

The show has actively supported initiatives like the Swachh Bharat Abhiyan, promoting hygiene and cleanliness. It celebrates India’s diverse culture by thoughtfully depicting various festivals, fostering inclusivity and cultural unity. TMKOC has effectively advocated for traffic rules and road safety, even earning recognition from the Mumbai police.

The show also raises health and environmental awareness, encourages eco-friendly practices, and highlights the importance of water conservation. It portrays women as strong and independent, challenging traditional gender roles, and embracing the significance of senior citizens.

TMKOC’s ability to seamlessly blend humor with meaningful content has made it a powerful vehicle for promoting positive change and raising awareness on a wide range of societal issues. As the world evolves, the show remains committed to adapting and evolving along with it.

On any plans in venturing into a web series and any plans for future projects in other channels

Given the immense popularity of the existing IP, we aim to create additional IPs with several shows, and films and continue our growth journey in animation, and games.

On the vision for Neela Films in the coming years

In light of the success of our current intellectual property, we have diversified our ventures by launching Neela Mediatech Pvt. Ltd., supported by a substantial investment of INR 24 crores. Our primary goal is to cultivate growth in the domains of Gaming, Animation, and E-commerce, all the while extending our presence across various platforms, with the ultimate aim of creating an extensive TMKOC universe. Additionally, we are in the active process of developing multiple new television shows to enrich and diversify our content portfolio.

October 11, 2023
WION announces Mission Sustainability initiative

Mumbai: In an interconnected world where challenges are shared, resources are pooled, and wisdom is collective, the journey towards a greener tomorrow through collaborative actions at every level has begun. WION, India’s first and only global news platform, has joined forces with the drivers of change to chart a roadmap for a sustainable and responsible economy, announcing the launch of ‘Mission Sustainability – No Action, Not An Option!’ initiative. This on-ground event is scheduled to take place on Wednesday, 11 October 2023, in New Delhi, and aims to galvanize global efforts towards a greener future.

WION’s Mission Sustainability will feature strategic conversations with key industry leaders focusing on critical topics such as ‘Sustainable Development Goals (SDGs) and its implementation,’ ‘New-age solutions for a sustainable tomorrow,’ and ‘Corporate Sustainability and Responsible Business Practices – Adopting Inclusive Action’. Additionally, attendees will also witness insightful fireside chats on ‘Sustainable Mobility’ and ‘Sustainability Warriors – the harbingers of change with notable speakers such as Tesla Power USA MD Kavinder Khurana; Zypp Electric co-founder & CEO Akash Gupta and moderated by NRI Consulting & Solutions head – new mobility practice, automotive industry consulting group Ankit Awasthi and Swami Prem Parivartan (Peepal Baba) – an environmentalist & founder of GiveMe Trees.

The upcoming Mission Sustainability Conclave is poised to be a landmark event, bringing together thought leaders, policymakers, industry associations, innovation hubs, and climate activists to chart a course towards a sustainable future. It also aims to create awareness and inspire action for the realisation of the UN’s sustainable development goals (SDGs).

Speaking about the relevance of Mission Sustainability, WION chief business officer Madhu Soman said “At WION, we recognise that the path to sustainability requires collective effort. WION’s Mission Sustainability is more than an event; it’s a movement. We are empowering individuals, corporations, and the government to present actionable solutions and embrace sustainable practices and work together towards a common goal – a sustainable and responsible future.”

The conclave will be live-streamed from 6 pm onwards across WION’s digital and social platforms, and the highlights will be aired on the WION channel in the subsequent week. WION is the most subscribed news channel on YouTube with nearly eight million subscribers.

October 11, 2023
Nina Elavia Jaipuria bids adieu to Viacom18

Mumbai: Nina Elavia Jaipuria, Viacom18’s head of Hindi Mass Entertainment & Kids TV network, has parted ways with the company after 17 years.

Jaipuria joined Viacom18 in 2006 as the business head of Nickelodeon. Since then, she has played a pivotal role in the expansion of the network’s kids cluster. Prior to joining Viacom18, she has worked for Sony Entertainment Television for over three years as vice president of marketing & communication.

A Viacom18 spokesperson said, “After 17 years of leading the pivotal businesses of Kids Entertainment and Hindi Mass Entertainment at Viacom18, Nina Elavia Jaipuria will be moving on from the company to pursue her individual goals at the close of this calendar year. We thank her for her contribution in shaping Viacom18 as a preferred entertainment destination and wish her all the best in her future ventures.”

October 10, 2023
ZEE Tamil celebrates 15-year milestone with reimagined consumer experience

Mumbai: Staying at the forefront of the ever-evolving entertainment landscape, Zee Tamil, one of India’s leading Tamil general entertainment channels, has today unveiled its new design interface that captures the heart and soul of Tamil Nadu. The marigold-inspired design is reflective of the cultural ethos of the region. Rooted in its brand promise of ‘Manadhal inaivom, maatrathai varaverpom’ (Bridging hearts and welcoming change), Zee Tamil’s transformation paves the way for embracing change while connecting with today’s confident, vibrant consumer.

Zee Tamil’s strategic evolution of its on-screen TV experience optimizes information delivery for maximum business impact. Supported by cutting-edge Neuroscience, this intelligent design system captivates consumer attention, enhancing memorability and viewer retention of tune-in details. It solidifies platform recall and amplifies brand partners’ visibility, offering a unique value proposition.

Commenting on the development, ZEE CMO – content SBU Kartik Mahadev said, “Zee engages the many Bharaths and its aspirations through content brands that are rooted in culture. The refreshed Zee Tamil brand design is an ode to the strength and dynamism of the Tamil viewer. The “marigold” inspired design is a vibrant expression of the auspicious new beginning that the channel seeks to provide through its inspiring content, nudging positive actions and inspiring outcomes. Zee Tamil’s transformative endeavour will further strengthen the ZEE network commitment to consistently design and deliver extraordinary experiences to our viewers.”

Speaking on the channel’s business strategy, ZEE Tamil chief channel officer Ramanagirivasan said, “Over the past 15 years, Zee Tamil has built a robust audience connection through content crafted with a profound understanding of consumer sentiments. This bond is a testament to the deep emotional resonance we share with our viewers. In the last 1 year, the strategic overhaul of our prime-time fiction programming has resulted in a substantial surge in viewership share in Tamil Nadu (U+R), from 17% to an impressive 23%. We aspire to carry forward this momentum by not just delivering engaging content but also enhancing consumer experience through our innovative tech-forward approach.”

Zee Tamil’s new design world centres around the core thought of ‘Vibrance’, embodying the growing inner strength and confidence of the Naya Bharat that is charting new territories like never before. This unique design approach is brought to life through the visual metaphor called the ‘Circle of Spark’ that ignites life’s most defining moments through inspiring stories and aspirational characters.

In sync with the larger campaign thought, ‘Ungal manam virumbum maatram, indhe ini aarambam’, which translates to ‘A good start to the change your heart desires’, the channel will embark on this new journey by reaching out to 1 lakh women across temples in Tamil Nadu and offering them prasadam along with marigold flowers. Further, viewers of Zee Tamil can also look forward to two exciting new shows – Nalathamayandi and Sandhya Ragam starting from 9 Oct in the prime time.

In the wake of the brand refresh, Zee Tamil annual awards show, Kudumbha Viruthugal, is set to make a remarkable international debut. In an unprecedented move, the show will now extend its invitation to Tamil fans worldwide. For the Tamilian diaspora across the globe, their connection to Tamil content serves as a vital link to their cultural heritage and entertainment. Select fans from various regions will win an extraordinary opportunity to meet their beloved stars in person.

The consumer experience led to brand refresh and the fresh content line-up coupled with all these exciting initiatives undertaken by Zee Tamil further propels its growth story and reaffirms the channel’s commitment to bridging hearts and welcoming change in Tamil Nadu and beyond.

October 9, 2023