Category: GECs

  • Amitabh Bachchan & Deepika Padukone win Big Star Entertainment Award for ‘Piku’

    Amitabh Bachchan & Deepika Padukone win Big Star Entertainment Award for ‘Piku’

    MUMBAI: At the sixth edition of the Big Star Entertainment Awards, Amitabh Bachchan and his co-star Deepika Padukone bagged the top honours for Best Actor of the year (Male) and (Female) respectively for their performance inPiku.

     

    The audience witnessed Varun Dhawan bag the most honors with two awards under different categories for his work in Badlapur.

     

    Salman Khan won the award for Bajrangi Bhaijaan under Big Star Most Entertaining Actor in a Social Role (Male). 

     

    The 92.7 Big FM ‘Hit Thhe Hit Rahenge’ award went to evergreen sensation Anil Kapoor, while Alia Bhatt won the award for Big Star Most Entertaining Dance for her moves in the song ‘Gulabo’ from her recent film Shaandar. 

     

    Laughter sensations Bharti Singh and Manish Paul played host to the awards ceremony.

     

    Bajrangi Bhaijaan child artist Harshali Malhotra received her first ever award for her work in the film.

     
    Salman Khan dazzled the audience with his moves on recent tracks like ‘Aaj Ki Party Meri Taraf Se,’ ‘Selfie Le Le Re,’ ‘Prem Ratan Dhan Payo’ and ‘Prem Leela.’ This was followed by Alia Bhatt, who took the entertainment quotient to another level with her performance on songs like ‘Gulabo,’ ‘Shaam Shandaar’ and others.

     

    Sonam Kapoor was awarded the Big Star Most Entertaining Actor in a Romantic Role (Female) for her performance in Prem Ratan Dhan Payo while Ranveer Singh was awarded Big Star Most Entertaining Actor in a Romantic Role (Male) for his work in Dil Dhadakne Do.

     

    The award for Big Star Entertaining comedy film was won by Anand L Rai for Tanu Weds Manu Returns, while Meghna Gulzar won Big Star Most Entertaining Thriller for Talvar. Sooraj Barjatya won Big Star Most Entertaining Romantic Film for Prem Ratan Dhan Payo.

     

    Bhumi Pednekar won her first ever award for her work in Dum Laga Ke Haisha under Big Star Most Entertaining Actor in a Social Role (Female), while the Big Star Most Entertaining Social Film went to ABCD 2.

     

    The Big Star Most Entertaining Actor in a Thriller Role (Female) went to Tisca Chopra for Rahasya and Big Star Most Entertaining Action Film went to Gabbar Is Back.

     
    Indian cinema’s new entrants Omkar Kapoor, Akshara Hassan and Sana Kapoor were praised for their debut performances and collected awards in the debut categories, while Palak Mucchal and Armaan Malik bagged an award each as the Big Star Most Entertaining Singer (Female and Male) for ‘Prem Ratan Dhan Payo’ and ‘Tumhe Apna Banane Ka’ respectively.

     

    The Big Star Most Entertaining Music award went to Prem Ratan Dhan Payo and Big Star Most Entertaining Song went to ‘Chittiyan Kalliyan’ from Roy.

     

    Saina Nehwal bagged the honour for the Big Star Most Entertaining Sportsperson of the Year.

     

    Among television shows Yeh Hai Mohobbatein (Star Plus) and Kum Kum Bhagya (Zee TV) won the highest honours as Big Star Most Entertaining Series TV – Fiction.

     

    Mohammad Nazim and Vishal Singh of Saath Nibhana Saathiya (Star Plus) fame won Big Star Most Entertaining Actor TV – Fiction – Male while Bharti Singh and laughing sensation Krushna Abhishek won Big Star Most Entertaining Jury/ Host (TV)- Non Fiction for the humorous show Comedy Nights Bachao (Colors).

     

    The Big Star Most Entertaining Series TV – Non Fiction also went to laugh-riot show Comedy Classes (Life OK). 

  • Paritosh Painter quits Reliance Broadcast Network

    Paritosh Painter quits Reliance Broadcast Network

    MUMBAI: Paritosh Painter, who was brought in as network creative director by Reliance Broadcast for radio channel 92.7 Big FM as well as television channel Big Magic, has quit. 

     

    Painter will now be concentrating on his theatrical productions, film & TV writing.

     

    Painter had created & written Akbar Birbal  for Big Magic, which is one of the channel’s biggest shows. He also helped create a number of shows for Big Magic & Big FM.

     

    “Beside concentrating on his theatre and writing projects, the channel’s gradual shift towards non-fiction from fiction is also a reason behind Painter’s resignation,” said a source close to the development.

     

    Having over 15 years of experience in the field of entertainment, Painter has directed over 23 plays in Hindi and English and has done 2500 shows across the globe. Besides this, he has scripted several Bollywood films like Dhamaal (2007), Paying Guest (2009) and All The Best: Fun Begins (2009). His repertoire also includes stand-up comedy, content development and producing shows on television.

  • Star Plus to launch 2 new shows; Balaji’s ‘Kuch Toh…’ to go off air

    Star Plus to launch 2 new shows; Balaji’s ‘Kuch Toh…’ to go off air

    MUMBAI: Hindi general entertainment channel (GEC) Star Plus is all set to add a fresh breath of air to its programming with the launch of two new shows namely Silsilla Pyaar Ka and Swadhinta in the new year. These shows will replace two of the channels’ existing shows.

     

    Balaji Telefilms’ show Kuch Toh Hai Tere Mere Darmiyaan, which was launched on 28 September, will be going off air in January. The show airs at 8:30 pm from Monday to Saturday.

     

    A source close to the development informs Indiantelevision.com, “The show failed to generate sustainable ratings, and therefore it’s going off air. It might be replaced by Silsila Pyaar Ka produced by Rashmi Sharma Telefilms, which is slated to launch in first week of January.”

     

    The promos of the show have already been released. Silsilla Pyaar Ka revolves around a possessive mother, her son and the girl in his life.

     

    On the other hand, the Hindi adaptation of Warner Bros’ Everybody Loves Raymond – Sumit Sambhal Lega is also in its final phase and is slated to go off air in the last week of January. Produced by DJ’s Creative Unit, the show was launched on 31 August and airs at 10 pm from Monday to Saturday.

     

    Another source added, “The show might get replaced by Farhaan Salaruddin headed Fortune Production’s upcoming show Swadhinta. Based on courtroom drama, the show will focus on the bureaucracy in our nation. The show is slated to launch on 1 February.”

     

    Additionally, Star Plus’ Aaj Ki Raat Hai Zindagi hosted by superstar Amitabh Bachchan will soon reach its final phase. Launched on 18 October, Aaj Ki Raat Hai Zindagi airs on Sunday at 8 pm. The last episode of the show is slated to air in the second week of January.

  • MSM rebrands as Sony Pictures Networks; trains eyes on GECs, sports & digital

    MSM rebrands as Sony Pictures Networks; trains eyes on GECs, sports & digital

    MUMBAI: Multi Screen Media (MSM), which was earlier known as Sony Entertainment Television (SET) India, has now rebranded itself as Sony Pictures Networks (SPN) India as the company marks its 20th year of operations in the country.

     

    The rebranding, which also signifies a complete alignment with its parent company Sony Pictures Entertainment, comes as a shot of adrenaline as the company has now trained its eyes on three key levers namely general entertainment, sports and digital.

     

    “With a comprehensive bouquet of varied channels and aggressive growth plans, including new genres and expansion of our distribution footprint, we are equipping ourselves to serve our viewers in urban areas, in rural areas and across global geographies. Overall, our focus will remain on becoming the first choice in television & digital entertainment,” said Sony Pictures Networks India CEO NP Singh.

     

    The rebranding was announced earlier but as the company was awaiting due approvals, the network continued to operate as MSM. From today (14 December, 2015), the network will use its new identity.

     

    “After 20 years of successfully experimenting with many firsts including redefining how cinema and cricket are viewed on Indian television, Multi Screen Media has renamed itself as Sony Pictures Networks India. The new name reflects an integrated brand alignment as it allows us to leverage the strength of the Sony parentage. Naturally, we are guided by a new wave of optimism as we set forth on a journey of exploring new vistas of entertainment,” added Singh.

     

    Singh went on to say that the company will adopt a six-fold path to serve the multitude of viewers with more channels, more genres, more content, more movies, more digital and more television.

     

    “This is our six-fold path to serve the multitude of viewers whose hopes and expectations, we are aiming, to exceed. Our focus will remain on becoming the first choice in television and digital entertainment in the country,” he said.

     

    It may be recalled that earlier this year, the company also clinched a joint venture deal with sportscaster ESPN, under which Sony Kix will be rebranded as Sony ESPN. The two companies will also jointly launch other new channels as well as a co-branded localised multi-sport website and app in the coming months.

     

    Today, SPN’s bouquet includes a range of channels like Sony Entertainment Television (SET), Max, Max 2, Sab, Pix, AXN, Aath, Mix, Six and Kix as well as the digital entertainment channel Liv.

     

    “We are priming ourselves to become the first choice of entertainment in the country. So, there is a new surge wave of optimism that is guiding us. We’re now poised to leverage our experiential credibility to do more for our audiences,” Singh says.

  • 10 TV shows that can taste success in video gaming

    10 TV shows that can taste success in video gaming

    MUMBAI: In India, many a movies have touched new heights at the box office year after year. Filmmakers leave no stone unturned to promote their movies and making a video game around it has been just one way to create that added buzz and get the publicity juggernaut rolling. Over the years, the digital media has unleashed newer avenues to create more buzz for movies. Movies like Ra.One, Ghajini, Dhoom 3 or the very recent super hit flick Baahubali to name a few have rolled out video games to capture the pulse of the audience before the movie’s theatrical release.

    Video games have been a growing phenomenon since the mid 1980s and are still sprouting at a fast pace in India. From kids to teenagers to collegians to seniors, everyone is glued to their smart phone screens engrossed in playing games. With vast improvements in technology, the video gaming industry has evolved from a simple two dimensional games to realist, fast paced, life like experiences. Be it online or offline, gaming remains as the favourite past time for everyone to kill time or for plain entertainment.

    Movies aside, television shows too have the potential to be turned into video games and we at Indiantelevision.com put our heads together to chalk out ten television shows that can make a graceful transition into video games.

    From detective series to mythos, there’s something in here to cater to the tastes of one and all. Read on for the list of programmes, which we think deserve to join the glamorous realm of gaming:

    1) Agent Raghav

    This crime fiction television series if turned into a game would definitely earn a fortune seeing the craze amongst the young players in the society over a famous game becoming viral each passing day. The game would involve the player face personal challenges with non-stop adventure, tremendous pressure and risk, all in the name of duty, to find and catch the criminal(s) led by the smallest of clues. The video gamers would be the Indian Sherlock Holmes to deduce significant information from small insignificant looking clues.

    2. Byomkesh Bakshi

    The fictional detective series Byomkesh Bakshi revolves around a detective who takes up spine-chilling cases where he lets the perpetuator die by manipulating the circumstances. This ‘truth seeking’ show, if made into a game would yet again gain high popularity as the players would have to trigger their mental capability by observe every minute details attached with a case, studying it to the core, taking into account all perspectives and then finally coming to a conclusion. This brainstorming game would also give the players a push by using their own methods as redemption and to deliver justice for the victims in absence of evidence.

    3. CID

    Daya, kuch toh gadbad hai!! We’ve grown up watching this iconic television show, which has been running successfully for 18 years now on Sony Entertainment Television. It is now the Sony’s longest running show. Yet another detective television anthology series, CID is all about the Criminal Investigation Department and how do they solve a ‘not-so-easy’ case. The show if converted into a video game will also enjoy the same amount of followers as the television show has garnered over the years. In the CID game, players will have to study and observe the entire criminal case from the root to the tip thereby catching the accused or the criminal mind(s) behind it.

    4. Everest

    Everest was a TV show about a group of people undergoing training before attempting to climb Mount Everest. Think of a game wherein the players can have the control over the training that is required for the people who aspire to reach the peak of the highest mountain in the world. Hang on, why not try going international with this idea as well? A game with all possible obstacles, ups and downs, twists and twirls, replete with avalanches and snow storms that will also enable players with an option on which mountain they would want to climb! Now that’s an idea!

    5. Fear Factor: Khatron Ke Khiladi

    What fun would a video game be, which give its players an adrenaline rush in the veins! Fear Factor: Khatron Ke Khiladi is a stunt reality game show, which is full of adventure and breathtaking stunts. This show makes it to this list without any doubt. A powerful online video game full of action and bundles of surprises wherein gamers can overcome their fears when they face extreme situations, confronted with danger and challenges. The fears can be either given by the other players playing in that round or through a small smart quiz taken up by the player themself.

    6. Mahabharat

    Gaming draws inspiration from a variety of sources. Current socio-political issues, the works of established authors and to the delight of many I know, ancient cultures. One of the most important and the costliest TV show to be produced is Mahabharat.

    Based on the Hindu epic of the same name, Mahabharat is the epic story of the family feud between the noble Pandava princes and their scheming cousins, the Kaurava kings. This gigantic mythological TV show full of revenge, anger and fights can be converted into an episodic game, with each episode focusing on one of the multiple named characters. A game to see how they get along as the play shifts perspective from one group to the other, telling the myriad story from many sides. If made into a game, this will be a sure shot retreat to the gamers with its plush visual effects.

    7. Roadies

    Oh yes! Who hasn’t heard about this show?! Many people wish to and even have tried to be a part of this reality television show. The craze among the youth for this show, which has been running for the last 12 years is never-ending. Think of an online video game on a show you have followed crazily. A game full of travel, adventures, action, manipulation and also a slight touch of voyeurism wherein a player will have to do every possible thing to survive and win the ultimate title.

    8. Shaktimaan

    Andhera Kayam Rahe!! Yes, our very own superhero Shaktimaan. Everyone is a superhero fan. Some accept it, some don’t. Love for superheroes in Indians range from Batman to Shaktimaan with Krrish hanging somewhere in the middle. Imagine an opportunity where you can replace the superhero you have adored in your childhood days. A game wherein you will have all the superpowers trying to finish or may be at least reduce corruption and injustice in society and fight the evil prevailing in the world.

    9. The Adventures of Hatim

    Don’t we remember our childhood hero Hatim, the Prince of Yamen, who went on a journey to solve the seven riddles in order to destroy the evil sorcerer Zargam. Imagine how will it be if this TV show is turned into a video game. A fantasy game full of fights, mysteries, puzzles, magic and blood. Like Hatim, the player will have hands on a magical sword and will set out on a journey, which requires both mental and physical strength. How interesting will it be to discover this ultimate mission by solving the seven riddles to attain the seven virtues to be able to defeat the evil sorcerer? A game wherein you can fight against all the darkness striving toward light with bravery?

    10. 24

    24 is a series, which has penetrated successfully pan India airing 24 episodes covering 24 hours in the life of Jai Singh Rathore aka Anil Kapoor in the Indian version of the international show. Think of a game where a player has to race against the clock as he attempts to thwart multiple terrorist plots, including presidential assassination attempts, weapons of mass destruction detonations, bioterrorism, cyber attacks, as well as conspiracies, which deal with government and corporate corruption. Wouldn’t that be better than the same old games that we have been playing over a decade now?

    *The shows are listed alphabetically in ascending order

  • Balaji Telefilms’ ‘Naagin’ is No. 1 show on Hindi GECs

    Balaji Telefilms’ ‘Naagin’ is No. 1 show on Hindi GECs

    MUMBAI: Balaji Telefilms’ weekend fiction show Naagin overtook the top five programmes of Hindi general entertainment channels (GECs) in week 48 according to Broadcast Audience Research Council (BARC) India data for Hindi speaking Market (HSM) (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 4+ Individuals.

     

    Launched on 1 November on Colors, Naagin has become one of the first weekend shows to have better ratings than weekday shows in the genre, having received the maximum ratings this past week. 

     

    Naagin secured the leadership position on the charts with 19576 (000Sums) followed by Star Plus’ prime time show Saath Nibhaana Saathiya in the second slot with 17293 (000Sums), whereas Zee TV’s Kumkum Bhagya took on the third slot with 13466 (000Sums). Colors’ weekday prime time show Sasural Simar Ka bagged the fourth place with 13466 (000Sums), while Zee Anmol’s Ek Se Bhale Do stood at number five with 12712 (000Sums).

     

    As was earlier reported by Indiantelevision.com, though the concept of Naagin is not new to the audience but the show has been doing exceptionally well for Balaji Telefilms and Colors. The show, which is based on the tale of a snake that changes its form according to will, airs at 8 pm on Saturdays and Sundays.

     

    In its first week, Naagin garnered the maximum ratings. In week 44, the show totted 15,676 (000Sums). Naagin witnessed a rise in ratings in its first day telecast in week 45 with 16,741 (000Sums) while on the second day telecast, it got ratings of 12,761 (000Sums).

     

    In week 46, Colors’ weekend show again witnessed a rise and obtained 15,255 (000Sums) on Saturday, while on Sunday the ratings stood at 14,756 (000Sums).

     

    In week 47, Naagin stood at number two among the top five Hindi GECs programs. On Saturday, the show received 17,305 (000Sums), while its ratings stood at 16,126 (000Sums) on Sunday.

  • Sony brings CID Veerta Awards back after 3 year hiatus; to revamp ‘CID’

    Sony brings CID Veerta Awards back after 3 year hiatus; to revamp ‘CID’

    MUMBAI: Sony Entertainment Television’s much coveted CID Veerta Awards will make a comeback after a hiatus of three years.

     

    Airing on 14 August, 2016 the award ceremony will continue with its tradition and inspire audiences.

     

    One of the longest running shows on Sony Entertainment Television, CID has completed its 18 years on Indian television and the channel is also looking at revamping the show.

     

    Starting 19 December, CID will continue to entertain fans every Saturday – Sunday at 10 pm. To celebrate the milestone of completing 18 years, the show and CID cops will amaze audience with a refreshing new avatar while the cops continue to solve intriguing murder mysteries.

     

    Multi Screen Media (MSM) CEO NP Singh said, “To be on-air for 18 years is an unparalled feat for any Indian programme on television. CID continues to rule hearts and its characters have found a place in the everyday life and rhythm of its viewership. Over the years, CID has not only kept pace with changing consumer preferences and sentiments but also sustained their interest. As it enters its 19th year of successful sustenance, CID will bring new surprises to you and temper your intellect with more mysteries to resolve. Just like the 18 years gone by, the viewers of CID will be able to watch CID for another 18 years, if not more.”

     

    CID Veerta Awards are to salute those men, women and children who have put others before them; helping them in difficult situations, sometimes even putting their own lives at risk in order to do so. 

     

    Sony Entertainment Television EVP and business head Danish Khan said, “CID is one of the most important franchises of Sony Entertainment Television. The reason it has been successful for over 18 years is because it has changed itself with times, yet remained consistent in its appeal and storytelling. 2016 will see CID in an avatar, which will delight its existing set of viewers and attract newer set of viewers. Sony Entertainment Television is committed to take CID to newer heights in 2016.”

     

    CID is the longest running and one of the most loved shows on Indian television. This very special long run would not have been possible without the support of Sony Entertainment Television. As CID enters its 19th year, we are thrilled to present the new look, which I am sure viewers will enjoy. This new phase will only enable us to further connect with our audience with a fresh approach,” said Fireworks Productions producer BP Singh.

  • Zee TV strengthens weekend with Janbaaz Sinbad

    Zee TV strengthens weekend with Janbaaz Sinbad

    MUMBAI: The general entertainment channel of media mogul Subhash Chandra’s media conglomerate, Zee TV, is all set to take Sunday programming one notch higher with its new offering Janbaaz Sinbad at the 7pm time slot.  

     

    The new fiction show has been pitched against Star Plus’ top rated prime time soaps Saath Nibhaana Saathiya and Yeh Hai Mohabbatein. This could just be a beginning of a new era in television. So far only Star was experimenting with original content on Sunday, but with the entrance of Zee, the competition is sure to to heat up. There are other GEC’s too which are exploring weekend opportunities according to sources. 

     

    “Jointly produced by Sagar Pictures and Ashvini Yardi, Janbaaz Sinbad will be a one hour long weekend show. The show will hit TV screens from 27 December,” informed a source close to the development. 

     

    Speaking to Indiantelevision.com, Sagar Pictures producer Meenakshi Sagar said, “Janbaaz Sinbad is about the adventure of Sinbad and good versus. evil. So audiences will see a very different side through this show that they haven’t watched yet on Indian television. The fantasy and adventure genre has not been yet explored much on Indian television since a very long time, so to capture that market we came up with Sinbad.

     

    Meenakshi informed, “It will be longer than a 45 mins show because every episode is like a movie, and that cannot be shown in a shorter duration. There is drama, adventure and action which required more than 45 mins.”

     

    Janbaaz Sinbad is set in the realms of fictional fantasy – the story of an adventure hero on a voyage to discover the undiscovered. Sinbad the sailor gets thrown into a tumultuous journey across every sea, through dangerous face-offs with wizards, sorceresses, strange tribes and creatures. His quest is not one of tiding over the mere manifestations of evil, but uprooting evil itself. 

     

    “Advertisers are looking for eyeballs, so its up to the audience whether they accept the time band or not. As of now, in terms of viewership for early evening time slot that I can recall, the numbers are not lucrative,” said a senior media planner on the condition of anonymity. He further added, “Ads rates are based on viewership and keep changing. Higher the viewership, higher will be the ad rates.”  

     

    &TV has no original content airing on the Sunday 7pm time slot, while Life OK airs Savdhaan India: India Fights Back repeat telecast at 7pm. Sony Entertainment Television has a CID repeat telecast on during the same time band. Sab TV telecasts Tarak Mehta Ka Oolta Chashma (Repeat) and Colors starts its original programming at 8 pm time band with its new weekend fiction show Naagin.    

     

     

  • Sony’s Power Couple to launch on December 12; five sponsors roped in

    Sony’s Power Couple to launch on December 12; five sponsors roped in

    MUMBAI:  After Indian Idol, Jhalak Dikhlaa Jaa and Khatro Ke Khiladi, Sony Entertainment Television is all set bring another international format – Power Couple, to India. Hitting Indian television screens from December 12 onwards, Power Couple will be a one and half hour show and will be aired on Saturday and Sunday at the 8.30 pm time slot. Indiantelevision.com had reported earlier that SET would bring the Israeli reality show produced by Colosceum Entertainment to India.

     

    The channel has roped in Ponds as the presenting sponsor and Priyagold Snakker and Ching’s Secret – I love Desi Chinese as powered by sponsors.. Besides, Power Couple also has Iodex and Dettol as the co- sponsors for the show.

     

    The channel will also be airing strips of the show from Monday – Friday at 10 pm for 30 minutes, to run viewers through the journey of the contestants. Power Couple will be a 26 episodes series that will run for 13 weeks.

     

    Power Couple will be hosted by Bollywood couple Malaika Arora Khan and Arbaaz Khan. The show celebrates the essence of true love as it gauges how far couples will go to prove their undying affection for each other. Pratyusha Banerjee-Rahul Raj Singh, Naved Jaffrey-Sayeeda, Jesse Randhawan-Sandeep Soparkar, Apoorva Agnihotri-Shilpa Saklani, Aamir Ali-Sanjeeda Sheikh, Delnaz Irani-Percy Karkaria, Salil Ankola-Ria Banerjee, Shawar Ali-Marsela, Ashmit Patel-MehakChahal, and Rahul Dev-MugdhaGodse will among the participants.

     

    Speaking about the show, Multi Screen Media (MSM) CEO NP Singh said, “The good thing about Sony is whether we bring a show for the domestic market or for the international market, we are known for the bringing the best shows to the country. Sony has introduced some of the best reality to India like Indian Idol, Jhalak Dikhhla Jaa, Khatro Ke Khiladi and Dus Ka Dum which become very popular. Power Couple, our next international offering, was originally produced by Israel-based Dori Media. The producers plan to launch the show in US and UK as well. One of Sony’s greatest strengths in programming is that we’ve led right from the front in non-fiction content and in fiction as well. We have recently launched season two of Parrvarish and initial response is good.”

     

     

    Talking to Indiantelevision.com about the promotional activities, SET SVP and head marketing Anup Vishwanathan, said, “We have planned a 360 degree campaign to promote Power Couple. It will be 8 week campaign for us including digital, radio, television and print outside and inside the network. We are also running a contest on social media where we are asking people to upload their and pictures and tell us about why they want to be the part of the show. We have already received 7000 entries for the same and shortlisted 400 couples.” SET has roped in Leo Burnett as the creative agency which worked with SET’s internal creative team for the show.

     

    Colosceum Entertainment CEO Lalit Sharma said, “Basically we have been doing all sorts of reality shows from Splitsvilla to Roadies to Masterchef. This is a reality show in the positive space and this is an answer to any negative warrism kind of show. It’s high time that one should get into the positive mode and that’s made us believe that this will work.”

     

    The production house has tweaked the format for its Indian audiences. Talking about the same, Sharma added, “The Israelis are more into showing skin, while Indian culture doesn’t allow that and that is one of the major changes we have made in this show. Besides, we have also changed the task format according to our needs.”

     

    Power Couple has been shot in Goa in beautiful villa named Power Couple Villa.  While Sharma did not mention figures, speaking about the production cost he said, “Power Couple is an expensive show. It’s cost is three times the Roadies cost.”

  • Zee TV slots ‘India’s Best Dramebaaz’ season 2 at 9.30 pm

    Zee TV slots ‘India’s Best Dramebaaz’ season 2 at 9.30 pm

    MUMBAI: Come 12 December and Zee TV is all set to launch the second season of kid’s reality series India’s Best Dramebaaz. The show will be aired on Saturday and Sunday in the 9.30 pm time slot. 

    The channel has roped in Surf Excel as the presenting sponsor and Patanjali Dantkanti as the co-powered by sponsor for the show.

    This time round, director Sajid Khan joins Sonali Bendre and Vivek Oberoi on the judges’ panel. The show will be hosted by Rithvik Dhanjani and Ravi Dubey.

    Speaking about the format of the show’s second season, Zee TV business head Pradeep Hejmadi said, “The new season of India’s Best Dramebaaz looks out for children with an ability to diffuse any tension and instantly brightens your mood with their ability to entertain. The format will be same with minor changes. This time we are giving them feedback in a very nice manner. We are calling them for homework and also helping them on how they can make it better.”

    He further added, “Through this season, we have a special concept of piggy bank (Gulak) wherein as they perform their points will go to the bank. If they leave the show at any point, they will have the opportunity to encash the money and take it back with them. There will never be a sad moment for the kids. Besides starting with Lil Champs itself, we made sure that the kids get exposure to the main industry. Even here our aim is to get as many guests on the show as possible so that we can give the kids more exposure.”

    The channel has even taken into consideration feedback from the last season and made changes in the show. One major change was to tone down the bold content. “We have cut down the shooting schedules. Also, we have seen to it that kids don’t face any parental pressure and perform the way they want to,” Hejmadi said.

    In first season, Zee TV aired the show in the 9 pm time slot. Speaking about the time shift, this season he informed, “We have seen that 9:30 pm is a good time because family aggregates more nicely post this time. We got enough views and feedback for the 9.30 pm time slot. That’s the reason we brought the non-fiction time to 9:30 pm.”

    India’s Best Dramebaaz is meant to bring alive the kids talent in the most endearing manner to the audiences.

    The key TG of the show is women, kids and teens and both the communication as well as the touch points have been arrived at keeping the nature of the show and the TG and target markets in mind.

    The audio – visual blitzkrieg will be further amplified via the digital, print, on ground and radio platforms. Digital will not merely be restricted to promos but will have customised Dubsmashes created by Zee stars that will take them to their ‘dramebaazi’ days as kids. This will be amplified through the Zee TV social media clout.

    The show launches at the cusp of the holiday season and mall activations will be used to get the kids and parents live the ‘dramebaazi’ quotient by a simple ‘wheel of dramebaazi’ game. Additionally, radio promotions will ensure that a complete 360 surround is created to ensure maximum tune-ins.

    Speaking about the role that rural data will play in content creation, Hejmadi asserted, “We used to go to small areas and test the content. We always make sure that our content is acceptable across the nation. Having that is an  acknowledgement of rural popularity. We will continue to look at the patterns. So, the content creation will remain the same.”