ITV

Category: GECs

  • Zee TV’s India’s Best Dramebaaz bids adieu; Kapil Sharma hosts the grand finale

    Zee TV’s India’s Best Dramebaaz bids adieu; Kapil Sharma hosts the grand finale

    MUMBAI: Comedian Kapil Sharma brought to close season two of India’s Best Drameebaz (IBD) on Sunday, March 6 by hosting its grand finale. Produced by Frames Productions, season two completed its 26 episode journey. On 12 December 2015 Zee TV had once again brought back the second season of this home grown laughter dose which had children in the age group of 5 to13 years. . 

    Zee Enterprises Entertainment Ltd (ZEEL)’s flagship channel Zee TV has always provided platforms that have contributed talented performers to the entertainment industry. Being a pioneer in making its own home grown reality shows, Zee has always given some of the best entertaining reality shows. After producing a series of talent reality shows like Sa Re Ga Ma Pa, Dance India Dance, Dance India Dance Li’l champs, India’s Best Cinestar Ki Khoj, the channel had launched India’s Best Dramebaaz (IBD) in 2013.  

    Zee TV roped in a number of brands for the season 2 of IBD. These included Surf Excel as the title sponsor and Patanjali Atta Noodles as co-powered by sponsor. Besides, the channel also had other brands including Britannia Tiger Crunch, Yamaha Fascino, Epson, Vistaprint.in and Dabur Chawanprash as associate sponsors. 

    A source informed indiantelevision.com that the production cost for the show was Rs 70-80 lakh per episode, and the ad rate for a 10 second slot was Rs 1.5 lakh.

    Zee marketed IDB season 2 aggressively. The campaign posed a distinctive challenge because it had kids at the forefront and hence would have been perceived as a kids show and would not appeal to the other audiences.

    To specifically counter the unique challenge that IBD faced, a unique strategy was devised. All communication on IBD was contextual via customized communication for TGs and specific markets which was carried across all media vehicles including TV, radio and cinema.

    Special promos resonating with various genres of TV audiences were created and run across different mediums including cinema, music, news and kids channels. Clutter-breaking and entertaining radio spots were specifically created for each market highlighting issues. A special print innovation was carried across key publications.

    On the digital front, various innovations were a part of this campaign. Zee TV tied up with Facebook and conducted a Facebook bus activity wherein fun content was generated with the judges and participants and populated across social media.

    As the show approached the finale week, Zee TV tied up with Twitter to provide a unique social media experience to its fans. The Twitter Challenger App was a unique initiative that brought forth the fun side of its participants through various challenges. The judges, anchors and the top 6 finalists created pictures and videos that were funny, topical and fresh. The same were populated across social media during the finale week.

    The efforts put in by Zee TV to market the show seem to have paid off handsomely. In week 6 of Broadcast Audience Research Council (BARC), IBD emerged as the number one non-fiction show in Hindi GEC space with 8148 TVTs while in week 7 the show continued to be the number one non-fiction show with 7057 Impressions’ 000. In week 8 IBD remained at the top with an increase in viewership from 7057 to 7382 Impressions ‘000. 

    Frames Production’s Ranjit Thakur said, “India’s Best Dramebaaz has really won the heart of Indian audiences. The kids were fabulous and fantastic, also all the three judges Sonali Bendre, Vivek Oberoi and Sajid Khan, we all are like a big family now. Also working with Zee after a couple of years was amazing. I am happy that we have delivered this beautiful show.”

     

  • PromaxBDA India is slated to take place on 11 and 12 May

    PromaxBDA India is slated to take place on 11 and 12 May

    MUMBAI: PromaxBDA, has announced the 13th edition of annual conference PromaxBDA India 2016. Amongst the speakers for the conference are Lee Hunt LLC founder of Lee Hunt and former HBO EVP of marketing creative Chris Spenser. PromaxBDA India 2016 is slated to take place on 11 and 12 May 2016 at the Indian School of Design and Innovation and The Westin, Mumbai. PromaxBDA is encouraging marketing professionals to send in their best work, which will stand a chance of being recognized at the PromaxBDA awards. 11 March is the last date for submission of entries for the PromaxBDA awards.

    PromaxBDA India 2016 will stick to last year’s format, beginning with its workshop styled Boot Camp on day one followed by an inspiring Master class session with world-class marketing experts on day two. PromaxBDA Boot Camps will bring in the latest creative techniques in promotion-creation, while the Masterclass sessions are tailored to create a local and global overlook for senior-level producers, executives, leaders and decision?makers.

    Commenting on this year’s conference, PromaxBDA India country head Rajika Mittra said, “We are thrilled to announce the 13 edition of PromaxBDA India. After launching a fresh new format last year which received an overwhelming response, we have decided to stick with our Boot Camp and Master Class sessions for this edition of the conference as well, which will be spread over two days. Moreover, we are extremely excited to have on-board two world-renowned marketing experts, Lee Hunt and Chris Spenser as the key-note speakers for this edition of the conference. We are hoping for a bigger and better response to the conference this year.”

  • PromaxBDA India is slated to take place on 11 and 12 May

    PromaxBDA India is slated to take place on 11 and 12 May

    MUMBAI: PromaxBDA, has announced the 13th edition of annual conference PromaxBDA India 2016. Amongst the speakers for the conference are Lee Hunt LLC founder of Lee Hunt and former HBO EVP of marketing creative Chris Spenser. PromaxBDA India 2016 is slated to take place on 11 and 12 May 2016 at the Indian School of Design and Innovation and The Westin, Mumbai. PromaxBDA is encouraging marketing professionals to send in their best work, which will stand a chance of being recognized at the PromaxBDA awards. 11 March is the last date for submission of entries for the PromaxBDA awards.

    PromaxBDA India 2016 will stick to last year’s format, beginning with its workshop styled Boot Camp on day one followed by an inspiring Master class session with world-class marketing experts on day two. PromaxBDA Boot Camps will bring in the latest creative techniques in promotion-creation, while the Masterclass sessions are tailored to create a local and global overlook for senior-level producers, executives, leaders and decision?makers.

    Commenting on this year’s conference, PromaxBDA India country head Rajika Mittra said, “We are thrilled to announce the 13 edition of PromaxBDA India. After launching a fresh new format last year which received an overwhelming response, we have decided to stick with our Boot Camp and Master Class sessions for this edition of the conference as well, which will be spread over two days. Moreover, we are extremely excited to have on-board two world-renowned marketing experts, Lee Hunt and Chris Spenser as the key-note speakers for this edition of the conference. We are hoping for a bigger and better response to the conference this year.”

  • Zindagi tackles marital relationships and discord in two new series

    Zindagi tackles marital relationships and discord in two new series

    MUMBAI: Two new shows, Arranged Marraige and Teri Berukhi are being premiered this month on Zee Network’s Zindagi channel’s presentation towards content based on day-to-day situations.

    Arranged Marriage will be premiered on 11 March at 6:10 pm and will go on air every Monday toSaturday.

    It is the narration of a one sided love of a girl Roshanay who gets into an arranged marriage with Ahmed and the challenges that she faces in this relationship as he does not reciprocate her feelings. The story evoke various emotions be it love, hate, anger, compassion and envy.

    ‘Arranged Marriage’ stars Sidra Batool, Neelam Muneer, Saleem Miairaj, Sheheryar Zaidi, Ismat Zaidi and Agha Ali.

    Teri Berukhi will go on air every day Monday to Saturday at 9 pm from the same date.

    A story of marital discord of Numair and Aleena that will take the spectator on a journey of emotional turmoil, expectations and hope that invariably becomes part of married life, the series delves into real relationship issues and how life comes to a full circle with matrimony.

  • Zindagi tackles marital relationships and discord in two new series

    Zindagi tackles marital relationships and discord in two new series

    MUMBAI: Two new shows, Arranged Marraige and Teri Berukhi are being premiered this month on Zee Network’s Zindagi channel’s presentation towards content based on day-to-day situations.

    Arranged Marriage will be premiered on 11 March at 6:10 pm and will go on air every Monday toSaturday.

    It is the narration of a one sided love of a girl Roshanay who gets into an arranged marriage with Ahmed and the challenges that she faces in this relationship as he does not reciprocate her feelings. The story evoke various emotions be it love, hate, anger, compassion and envy.

    ‘Arranged Marriage’ stars Sidra Batool, Neelam Muneer, Saleem Miairaj, Sheheryar Zaidi, Ismat Zaidi and Agha Ali.

    Teri Berukhi will go on air every day Monday to Saturday at 9 pm from the same date.

    A story of marital discord of Numair and Aleena that will take the spectator on a journey of emotional turmoil, expectations and hope that invariably becomes part of married life, the series delves into real relationship issues and how life comes to a full circle with matrimony.

  • Turkey airs its first Indian drama series ‘Iss Pyaar Ko Kya Naam Doon’

    Turkey airs its first Indian drama series ‘Iss Pyaar Ko Kya Naam Doon’

    MUMBAI: Star Network has further expanded the global reach of its content by showcasing its romance drama, Iss Pyaar Ko Kya Naam Doon, to television audiences in Turkey.

    Since November 2015, the show, dubbed in Turkish and rechristened Bir Garip A?k, has been delighting viewers of local Turkish channel Kanal 7 to such an extent that it has quadrupled its ratings, increasing the channel’s ranking significantly across different target groups in the slot in which it is airing.

    Kanal 7 Turkey general manager Zahid Akman said, “We are very happy with the choice we have made to air a Star India drama. For us, Iss Pyaar Ko Kya Naam Doon (‘Bir Garip A?k’ in Turkish) is a magical love story told like a fairy tale.”

    A long-time partner of Star India in the territories of Europe, Russia and Turkey, Intellecta Srl CEO Christina Vlahova says, “Kanal 7 had the pioneering spirit to dare and give its viewers the chance to be the first to watch an Indian TV drama in Turkey. We have always known deep inside that the Star India dramas will work in Turkey since they present the same social and moral values which are treasured by the Turkish society. There is a strong focus on family values, which is important both in Turkey and India. We just add more color to it.”

    Among such globally successful shows from Star India’s drama series are Yeh Hai Mohabbatein and the epic mythological Mahabharat, which are also huge global hits. Sapna Babul Ka…Bidaai, is among the most successful drama serieses in Europe while  Saraswatichandra and Ek Hasina Thi have aired in more than 30 countries. On the other hand Diya Aur Baati Hum, which has aired successfully in more than 15 countries, and  Sadda Haq, a show that is very popular with young audiences in South Africa.  All these shows are aired after dubbing or subtitling the content in the international markets.

  • Turkey airs its first Indian drama series ‘Iss Pyaar Ko Kya Naam Doon’

    Turkey airs its first Indian drama series ‘Iss Pyaar Ko Kya Naam Doon’

    MUMBAI: Star Network has further expanded the global reach of its content by showcasing its romance drama, Iss Pyaar Ko Kya Naam Doon, to television audiences in Turkey.

    Since November 2015, the show, dubbed in Turkish and rechristened Bir Garip A?k, has been delighting viewers of local Turkish channel Kanal 7 to such an extent that it has quadrupled its ratings, increasing the channel’s ranking significantly across different target groups in the slot in which it is airing.

    Kanal 7 Turkey general manager Zahid Akman said, “We are very happy with the choice we have made to air a Star India drama. For us, Iss Pyaar Ko Kya Naam Doon (‘Bir Garip A?k’ in Turkish) is a magical love story told like a fairy tale.”

    A long-time partner of Star India in the territories of Europe, Russia and Turkey, Intellecta Srl CEO Christina Vlahova says, “Kanal 7 had the pioneering spirit to dare and give its viewers the chance to be the first to watch an Indian TV drama in Turkey. We have always known deep inside that the Star India dramas will work in Turkey since they present the same social and moral values which are treasured by the Turkish society. There is a strong focus on family values, which is important both in Turkey and India. We just add more color to it.”

    Among such globally successful shows from Star India’s drama series are Yeh Hai Mohabbatein and the epic mythological Mahabharat, which are also huge global hits. Sapna Babul Ka…Bidaai, is among the most successful drama serieses in Europe while  Saraswatichandra and Ek Hasina Thi have aired in more than 30 countries. On the other hand Diya Aur Baati Hum, which has aired successfully in more than 15 countries, and  Sadda Haq, a show that is very popular with young audiences in South Africa.  All these shows are aired after dubbing or subtitling the content in the international markets.

  • Zee TV revamps new season of Sa Re Ga Ma Pa; to air from 26 March

    Zee TV revamps new season of Sa Re Ga Ma Pa; to air from 26 March

    MUMBAI: Zee TV announced the revamp of one of its most popular homegrown talent showsSa Re Ga Ma Pawhich completed 20 years recently. The talent show helped enrich the Indian music fraternity with gems from its homegrown talent pool.

    The channels has roped in Amul as the title sponsor, Sa Re Ga Ma Pa is powered by Flipkart’ and driven by Hyundai. Also Zee TV is hoping for another co-powered by sponsor for the show.  Starting from 26 March, the show will be aired at 9:30pm.

    The channel has relaunched Sa Re Ga Ma Pa with new logo and a new concept. For the first time ever, a panel of 30 jury members who are experts from the music fraternity, will closely assess aspiring singers’ right from the audition stage and help the mentors in the selection process.  The jury represents different components of today’s music scene from DJs and music producers to singers, arrangers and lyricists.

    Talking with Indiatelevision.com, Zee TV business head Pradeep Hejmadi said, “The format has grown with the aegis and the engagement of the industry and for the mentors. For us Sa Re Ga Ma Pa doesn’t live for three months, it lives for the ages. Singers like Shreya Ghoshal, Divya, KunalGanjawala, ShekharRavjiani, Bela Shende, Sanjivani, Kamal Khan are the brands for us. This year’s there is very conscious participative opportunity in the show based on ability. For example,a music director will look at things very differently. It’s just not the voice that matters it’s the art of putting all things together that is important. Hence we thought that the jury will be the part of the show as the mentors will be sharpening them and then they will be evaluated by the jury. So that’s the balance we want to keep this time.”

    The channel has also introduced the 100 sec clock in the show.“It’s very important for a person to understand that time is precious. People needs to value time, talent and need to give their best performance in those 100 secs. Times don’t wait for anybody. There will be no retakes or second chance as they get enough time to rehearse,” adds Hejmadi.

    The mentors include the Dabangg duo from BollywoodSajid-Wajid and the affable, endearing and multiple award-winning Pritam Chakraborty who’s known to constantly offer opportunities to young newcomers. Joining them for the very first time on Sa Re Ga Ma Pa is the king of Indi-Pop and Bollywood playback, the performer par excellence – Mika Singh. The young and charming Aditya Narayan groomed in a family with great musical lineage, returns to host the upcoming season.

    Sa Re Ga Ma Pa will also be available on its digital platform Ditto TV and OZEE.
    At 9.30pm, the show will be pitched against Sony Entertainment Television’s upcoming comedy show with comedy king Kapil Sharma which will go live from 23 April at 9 pm on weekends.

    “India’s Best Dramebaaz has done really well for the channel. Once people get attached to a particular show then they will find time to watch the show. So channels will come and go and some new shows will come but certain shows will always stays. Zee has been the pioneer in this format, its first one to start in the industry and we have a very powerful run,”said Hejmadi further.

    The channel has aggressive promotion plans for one of its most popular shows. “Digital will remain the important part of promotions. We will be unleashing the brand campaign with the core brand of Sa Re Ga Ma Pa. After that we will go into the components to showcase what goes in the show and what will be different in the it,” informedHejmadi.

    Zee TV is also planning to take Sa Re Ga Ma Pa international. “Music is a form of expression. In India we recite different kinds of songs and so in any other country. What we intend to do is to showcase some of the fabulous talent and get out in those market and do the local version of Sa ReGa Mas. Every SaReGaMa has to start at very particular level. There is intent to take Sa Re Ga Ma Pa international with a local version rather then bring international participants here, informed Hejmadi.

    Essel Vision Productions Limited business head Akash Chawla, said, “The auditions across 14 cities have given us some spectacular talent spanning varied genres of music and we look forward to a great season. This season marks a strong differentiator for Sa Re Ga Ma as we introduce a new format. We have enlisted the support of 30 music connoisseurs – experts in the music fraternity who will aid the selection process right from the outset. This will be the first time that a singing reality show will have a jury of experts beyond its mentors to arrive at the finest talent. One singer will be evaluated from 30 different perspectives of music. So, the challenge for each aspirant only gets tougher.”

     

  • Zee TV revamps new season of Sa Re Ga Ma Pa; to air from 26 March

    Zee TV revamps new season of Sa Re Ga Ma Pa; to air from 26 March

    MUMBAI: Zee TV announced the revamp of one of its most popular homegrown talent showsSa Re Ga Ma Pawhich completed 20 years recently. The talent show helped enrich the Indian music fraternity with gems from its homegrown talent pool.

    The channels has roped in Amul as the title sponsor, Sa Re Ga Ma Pa is powered by Flipkart’ and driven by Hyundai. Also Zee TV is hoping for another co-powered by sponsor for the show.  Starting from 26 March, the show will be aired at 9:30pm.

    The channel has relaunched Sa Re Ga Ma Pa with new logo and a new concept. For the first time ever, a panel of 30 jury members who are experts from the music fraternity, will closely assess aspiring singers’ right from the audition stage and help the mentors in the selection process.  The jury represents different components of today’s music scene from DJs and music producers to singers, arrangers and lyricists.

    Talking with Indiatelevision.com, Zee TV business head Pradeep Hejmadi said, “The format has grown with the aegis and the engagement of the industry and for the mentors. For us Sa Re Ga Ma Pa doesn’t live for three months, it lives for the ages. Singers like Shreya Ghoshal, Divya, KunalGanjawala, ShekharRavjiani, Bela Shende, Sanjivani, Kamal Khan are the brands for us. This year’s there is very conscious participative opportunity in the show based on ability. For example,a music director will look at things very differently. It’s just not the voice that matters it’s the art of putting all things together that is important. Hence we thought that the jury will be the part of the show as the mentors will be sharpening them and then they will be evaluated by the jury. So that’s the balance we want to keep this time.”

    The channel has also introduced the 100 sec clock in the show.“It’s very important for a person to understand that time is precious. People needs to value time, talent and need to give their best performance in those 100 secs. Times don’t wait for anybody. There will be no retakes or second chance as they get enough time to rehearse,” adds Hejmadi.

    The mentors include the Dabangg duo from BollywoodSajid-Wajid and the affable, endearing and multiple award-winning Pritam Chakraborty who’s known to constantly offer opportunities to young newcomers. Joining them for the very first time on Sa Re Ga Ma Pa is the king of Indi-Pop and Bollywood playback, the performer par excellence – Mika Singh. The young and charming Aditya Narayan groomed in a family with great musical lineage, returns to host the upcoming season.

    Sa Re Ga Ma Pa will also be available on its digital platform Ditto TV and OZEE.
    At 9.30pm, the show will be pitched against Sony Entertainment Television’s upcoming comedy show with comedy king Kapil Sharma which will go live from 23 April at 9 pm on weekends.

    “India’s Best Dramebaaz has done really well for the channel. Once people get attached to a particular show then they will find time to watch the show. So channels will come and go and some new shows will come but certain shows will always stays. Zee has been the pioneer in this format, its first one to start in the industry and we have a very powerful run,”said Hejmadi further.

    The channel has aggressive promotion plans for one of its most popular shows. “Digital will remain the important part of promotions. We will be unleashing the brand campaign with the core brand of Sa Re Ga Ma Pa. After that we will go into the components to showcase what goes in the show and what will be different in the it,” informedHejmadi.

    Zee TV is also planning to take Sa Re Ga Ma Pa international. “Music is a form of expression. In India we recite different kinds of songs and so in any other country. What we intend to do is to showcase some of the fabulous talent and get out in those market and do the local version of Sa ReGa Mas. Every SaReGaMa has to start at very particular level. There is intent to take Sa Re Ga Ma Pa international with a local version rather then bring international participants here, informed Hejmadi.

    Essel Vision Productions Limited business head Akash Chawla, said, “The auditions across 14 cities have given us some spectacular talent spanning varied genres of music and we look forward to a great season. This season marks a strong differentiator for Sa Re Ga Ma as we introduce a new format. We have enlisted the support of 30 music connoisseurs – experts in the music fraternity who will aid the selection process right from the outset. This will be the first time that a singing reality show will have a jury of experts beyond its mentors to arrive at the finest talent. One singer will be evaluated from 30 different perspectives of music. So, the challenge for each aspirant only gets tougher.”

     

  • Star Plus brings ‘Prisoners of War’ to India, renowned director to direct

    Star Plus brings ‘Prisoners of War’ to India, renowned director to direct

    MUMBAI: Star India's Hindi General Entertainment Channel (HGEC) Star Plus has signed a series license deal with Keshet International (KI) for its award -winning drama format, Prisoners of War

    The Indian adaptation will be produced by Emmay Entertainment (Producer of films such as Airlift, Katti Batti, Hero, D-Day), and directed by the popular Bollywood director Nikkhil Advani.

    Keshet International managing director distribution, Keren Shahar said, "We are extremely proud to be collaborating with Star Plus on one of our most accomplished properties and couldn't be happier that Prisoners of War continues to achieve such success internationally. The versatility of the format is evident, since it has attracted a dedicated following anywhere it has aired in the world. Securing this deal with a highly esteemed partner is indicative of KI's future ambitions in India."

    A Star India spokesperson further added, "We are excited to bring a story of such pedigree to India. Star Plus has always been at the forefront of bringing the best of the world to Indian television by constantly redefining the grammar of storytelling. This series, a psychological thriller, will engage and capture the imagination of the Indian viewer."

    Created, written and directed by Gideon Raff, Prisoners of War follows two soldiers as they attempt to re-adjust to their lives after returning home from captivity for 17 years.

    In addition to their personal struggles, it becomes clear that there is a profound secret that the two are keeping from everyone. The first season was the highest-rated drama of the year in Israel in 2011, achieving a 37 per cent share (HH). Season two launched on Keshet Channel 2 in 2012, and scored a 40 per cent average share, making it the most viewed drama of the year and peaking with an incredible 47.9 per cent  audience share during the season two finale.

    KI has licensed the series all over the world, both as a format and finished programme. It has brokered licensing deals for local adaptations in numerous territories including South Korea (Star J Entertainment), Russia (WeitMedia), Turkey (Medyapim), and most notably, the US (Fox21 and Showtime) where the adapted series, Homeland, has won numerous awards including Emmys and Golden Globes.