Category: GECs

Only two cases of vulgarity and indecency on reality TV shows reported to Government in last two years

NEW DELHI: Only two instances have come to the government over the past two years of vulgarity and indecency in reality shows on television, and both relate to Colors.

Answering a question in Parliament today, Information and Broadcasting Minister Arun Jaitley however ruled out any guideline to check such trends as he said “the existing provisions contained in the Programme and Advertising codes and the existing mechanism are considered adequate to regulate content including reality shows on TV channels”.

In the first case relating to Bigg Boss Season-7, Colors had been issued an advisory on 26 March 2014 and a warning was issued on 8 January last year on the second case relating to “Fear Factor Khatron Ke Khiladi-Dan Ka Blockbuster” when the channel was asked to run an apology scroll.

The Minister said in reply to a question that the content telecast on private satellite TV channels including reality shows of different genres is regulated under the cable Television Networks (Regulation) Act, 1995 and cable Television Network Rules, 1994 framed there under. The Act does not provide for pre-censorship of any programmes and advertisements telecast on such TV channels.

However, it prescribes that all programmes and advertisements on such TV channels should be in conformity with the prescribed programme code and Advertising code enshrined in the Act and the rules framed there under, which contains a whole range of principles to be followed by these channels including the reality shows carried thereon.

He said the Government has set up Electronic Media Monitoring centre (EMMC) to review the content of private TV channels in the contest of violation(s) of programme and Advertising Codes.

An Inter-Ministerial committee (IMC) has also been set up in the Ministry to look into the specific complaints or suo-motu take cognizance against the violation of programme and Advertising codes and appropriate action is taken as per cable Television Networks (Regulation) Act’ 1995, if any violation if established.

This Ministry also issues advisories to TV channels from time to time on various issues, which are also relevant to reality shows. These are available at Ministry’s website www.mib.nic.in.

In addition,the National Commission for Protection of Child Rights (NCPCR) has formulated the ‘Guidelines for Media Reporting on children, which have been circulated by this Ministry among ail TV channels/NBA,/IBF on 23 November 2012. The guidelines lay down provisions to be followed by broadcasters/producers in case child participants are taken in their shows.

Besides, as part of its self-regulating mechanism, Indian Broadcasting Foundation which is a representative body of non-news & current affairs TV channels, has set up the Broadcasting content Complaints Council (BCCC) headed by retired High Court judge Mukul Mudgal to examine complaints about television programmes. BCCC has also issued some Advisories on various issues related to reality shows to their member channels, which are available at their website i.e. www.ibfindia.com.

The Programme code, inter-alia, provides that no programme should be carried in the cable service which (i) offends against good taste or decency; (ii) contains anything obscene, defamatory, deliberate, false and suggestive innuendos and half truths; and (iii) denigrates women through the depiction in any manner of the figure of a women, her form or body or any part thereof in such a way as to have the effect of being indecent, or derogatory to women, or is likely to deprave, corrupt or injure the public morality or morals.

Action is taken against defaulting channels whenever any violation of the said codes is noticed or brought to the notice of the Ministry.

March 11, 2016
Sony Entertainment Television bags telecasting rights of TOIFA 2016

MUMBAI: TOIFA 2016 announces Sony Entertainment Television as the official telecasting partner for India. This year TOIFA promises to be larger than life with all the A-listers from the Bollywood industry attending and performing on March 18th at Dubai International Stadium.

With programming that is targeted towards family audiences, the channel will bring broad exposures for TOIFA, 2016 given its reach across urban and tier II & III markets in India.

Sony Entertainment Television EVP and Business Head Danish Khan, said, “We are pleased to be associated with the prestigious TOIFA. Over the years, TOIFA has become one of the most popular award nights for the film fraternity celebrated outside India that helps in globalising Bollywood. Indian Films as well as Television, over the last few years, have created a robust international market and Middle East is a big market for Indian entertainment. SET is delighted to be part of this celebration in Dubai on 18th March 2016. The telecast of this show, In India, will be on 17th April, 2016, 8 PM Exclusively on Sony Entertainment Television”

March 10, 2016
Sony Entertainment Television bags telecasting rights of TOIFA 2016

MUMBAI: TOIFA 2016 announces Sony Entertainment Television as the official telecasting partner for India. This year TOIFA promises to be larger than life with all the A-listers from the Bollywood industry attending and performing on March 18th at Dubai International Stadium.

With programming that is targeted towards family audiences, the channel will bring broad exposures for TOIFA, 2016 given its reach across urban and tier II & III markets in India.

Sony Entertainment Television EVP and Business Head Danish Khan, said, “We are pleased to be associated with the prestigious TOIFA. Over the years, TOIFA has become one of the most popular award nights for the film fraternity celebrated outside India that helps in globalising Bollywood. Indian Films as well as Television, over the last few years, have created a robust international market and Middle East is a big market for Indian entertainment. SET is delighted to be part of this celebration in Dubai on 18th March 2016. The telecast of this show, In India, will be on 17th April, 2016, 8 PM Exclusively on Sony Entertainment Television”

March 10, 2016
SAB Group (Sri Adhikari Brothers) celebrates Women’s Day in a unique way

Mumbai: Media companies are always fighting for the consumer mind space, to get a major chunk of the weekly ratings and while doing so they often tend to overlook their employees. At SABGROUP (Sri Adhikari Brothers), an employee friendly culture has always been maintained and this women’s day, while a host of activities have been planned On Air for the consumer, the women employees at SABGROUP are in for a special treat.

The Management has planned to make the entire day a special one with a host of surprises, fun activities and gifts, only for the ladies. They all would also be treated with lovely lunch at a specialty restaurant. To add, over 150 male employees of SABGROUP have prepared a special heart-warming video with encouraging and humorous elements for their female colleagues, to show their admiration and respect. It would be a day in the office, pampering the ladies like never before.

All the channels of SABGROUP also have special programming to celebrate women’s day, but the personal touch to treat the women within the office certainly deserves a special mention.

On this occasion, Manav Dhanda, Group CEO, SABGROUP (Sri Adhikari Brothers) said, We at SABGROUP are proud of a highly motivated team which reflects in our performance; be it ratings, revenues or other functions. More so the management appreciates the women workforce, who always put their extra bit, no matter what challenges or demands they might have in their personal space. While every day is a women’s day this is just an opportunity to celebrate each one of them.”

ABOUT SABGROUP: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The expertise that the group has, both as a production house and as a broadcaster is unatchable in the Indian M&E landscape. Currently, the group has exposure across content production, broadcast and publishing. It is in the process of setting up two state of art production studios. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year.

March 8, 2016
SAB Group (Sri Adhikari Brothers) celebrates Women’s Day in a unique way

Mumbai: Media companies are always fighting for the consumer mind space, to get a major chunk of the weekly ratings and while doing so they often tend to overlook their employees. At SABGROUP (Sri Adhikari Brothers), an employee friendly culture has always been maintained and this women’s day, while a host of activities have been planned On Air for the consumer, the women employees at SABGROUP are in for a special treat.

The Management has planned to make the entire day a special one with a host of surprises, fun activities and gifts, only for the ladies. They all would also be treated with lovely lunch at a specialty restaurant. To add, over 150 male employees of SABGROUP have prepared a special heart-warming video with encouraging and humorous elements for their female colleagues, to show their admiration and respect. It would be a day in the office, pampering the ladies like never before.

All the channels of SABGROUP also have special programming to celebrate women’s day, but the personal touch to treat the women within the office certainly deserves a special mention.

On this occasion, Manav Dhanda, Group CEO, SABGROUP (Sri Adhikari Brothers) said, We at SABGROUP are proud of a highly motivated team which reflects in our performance; be it ratings, revenues or other functions. More so the management appreciates the women workforce, who always put their extra bit, no matter what challenges or demands they might have in their personal space. While every day is a women’s day this is just an opportunity to celebrate each one of them.”

ABOUT SABGROUP: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The expertise that the group has, both as a production house and as a broadcaster is unatchable in the Indian M&E landscape. Currently, the group has exposure across content production, broadcast and publishing. It is in the process of setting up two state of art production studios. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year.

March 8, 2016
ZEEL’s APAC territory launches ATL Media APAC

MUMBAI: The APAC region of Zee Entertainment Enterprises Limited (ZEEL) announced the launch of ‘ATL Media APAC’, a new division that will represent varied Indian and South Asian media businesses in the region for advertising sales.

‘ATL Media APAC’ will work with both mainstream and retail clients targeting the South Asian populations in the key markets across the region. A similar model is currently operational in the MENAP (Middle East, North Africa, Afghanistan, and Pakistan) region where Zeel has tied up with several channels including Geo TV, Imagine Movies, Cartoon Network apart from its own portfolio of Zeel channels.

Commenting on this new division, Zeel International Broadcast business CEO Amit Goenka said, “Our APAC business is on a fast track and ATL Media APAC will help us to consolidate and add new clients into the segment. We believe this initiative will be beneficial in helping us grow the overall Ad Sales pie for the South Asia channels.”

Revealing further details on ATL Media APAC, APAC business media Sushruta Samanta said, “The new unit will be led by Deepali Gupta, Revenue Head, ATL Media APAC, who has more than 13 years of experience in advertising sales across media in India and APAC markets. I strongly believe that Deepali, whose new role is effective immediately, is the ideal candidate to lead this new division”.

Zeel’s APAC’s region currently distributes eleven South Asian channels in the region targeting the India diaspora, apart from five localized channels for the local mainstream viewers. Zeel has an existing sales network across key APAC markets including Singapore, Bangkok, Kuala Lumpur, Sydney & Jakarta.

Deepali Gupta from Zeel’s Singapore office added, “The decision to launch this new division stems from the need to address the growing market fragmentation in the ethnic media space. The new service is a one stop shop for all media solutions which will help clients achieve significant results for their marketing campaigns and at best prices. We have already initiated discussions with other leading networks across media to represent them”.

March 8, 2016
ZEEL’s APAC territory launches ATL Media APAC

MUMBAI: The APAC region of Zee Entertainment Enterprises Limited (ZEEL) announced the launch of ‘ATL Media APAC’, a new division that will represent varied Indian and South Asian media businesses in the region for advertising sales.

‘ATL Media APAC’ will work with both mainstream and retail clients targeting the South Asian populations in the key markets across the region. A similar model is currently operational in the MENAP (Middle East, North Africa, Afghanistan, and Pakistan) region where Zeel has tied up with several channels including Geo TV, Imagine Movies, Cartoon Network apart from its own portfolio of Zeel channels.

Commenting on this new division, Zeel International Broadcast business CEO Amit Goenka said, “Our APAC business is on a fast track and ATL Media APAC will help us to consolidate and add new clients into the segment. We believe this initiative will be beneficial in helping us grow the overall Ad Sales pie for the South Asia channels.”

Revealing further details on ATL Media APAC, APAC business media Sushruta Samanta said, “The new unit will be led by Deepali Gupta, Revenue Head, ATL Media APAC, who has more than 13 years of experience in advertising sales across media in India and APAC markets. I strongly believe that Deepali, whose new role is effective immediately, is the ideal candidate to lead this new division”.

Zeel’s APAC’s region currently distributes eleven South Asian channels in the region targeting the India diaspora, apart from five localized channels for the local mainstream viewers. Zeel has an existing sales network across key APAC markets including Singapore, Bangkok, Kuala Lumpur, Sydney & Jakarta.

Deepali Gupta from Zeel’s Singapore office added, “The decision to launch this new division stems from the need to address the growing market fragmentation in the ethnic media space. The new service is a one stop shop for all media solutions which will help clients achieve significant results for their marketing campaigns and at best prices. We have already initiated discussions with other leading networks across media to represent them”.

March 8, 2016
Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE

MUMBAI: The award ceremony by Zee on March 5, the Lux Zee Cine awards 2016 was bigger this time with the introduction of the Jury awards and Integrated National award for cinema. Various regions across the globe executed clutter breaking worldwide campaigns to ensure that the awards reach out to maximum viewers. Lux Zee Cine awards 2016 was a simulcast on fifth March on Zee Cinema, Zee Cinema HD, Zee Anmol, Zee Tamizh and also premiered on prime globally.

Zee Entertainment Enterprises Limited (Zeel) managing director and CEO Punit Goenka, Zeel chief business officer Sunil Buch,actors Anil Kapoor, Shahid Kapoor, Sonakshi Sinha, Kriti Sanon and the jury members Leena Yadav, Ravi K Chandran, Resul Pookutty and Shantanu Moitra had announced the awards in Mumbai last month. Rakesh Roshan, Anurag Basu, Leena Yadav, Prasoon Joshi, Ravi K Chandran, Resul Pookutty and Shantanu Moitra were the judges

The channel targeted Tier I and Tier II regional publications with the objective to get maximum conversions for the telecast. It was also promoted on DTH platforms like Dish TV, TATA Sky and Videocon to enhance the recall of the property. Innovative advertising was carried out in over 500 theatre screens across Hindi speaking markets.Apart from this, an extensive social media campaign was executed on Twitter and Instagram.

Zeel chief business officer Sunil Buch, said, “Zee Cine awards 2016 is not only a true celebration of Hindi and regional cinema but also brought transparency in the selection of winners through its Jury Awards. Keeping in mind the legacy and credibility Zee Cine Awards commands, we have initiated several marketing innovations and activation to make the event a grand success, both, for the audiences and all our partners. It had been conceptualized, created and produced by Zee Studios, our state-of-the-art film and TV production arm. Besides, there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC. The channel with an average weekly base of 184 million (18.4 crore) viewers is higher than any other channel across Hindi Speaking Markets (BARC-Urban + Rural India, Average of Week 41’15-Week 3’16, NCCS 4+). The simulcast of the Awards on India’s leading FTA GEC channel, Zee Anmol also adds to its reach in rural India.”

March 7, 2016
Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE

MUMBAI: The award ceremony by Zee on March 5, the Lux Zee Cine awards 2016 was bigger this time with the introduction of the Jury awards and Integrated National award for cinema. Various regions across the globe executed clutter breaking worldwide campaigns to ensure that the awards reach out to maximum viewers. Lux Zee Cine awards 2016 was a simulcast on fifth March on Zee Cinema, Zee Cinema HD, Zee Anmol, Zee Tamizh and also premiered on prime globally.

Zee Entertainment Enterprises Limited (Zeel) managing director and CEO Punit Goenka, Zeel chief business officer Sunil Buch,actors Anil Kapoor, Shahid Kapoor, Sonakshi Sinha, Kriti Sanon and the jury members Leena Yadav, Ravi K Chandran, Resul Pookutty and Shantanu Moitra had announced the awards in Mumbai last month. Rakesh Roshan, Anurag Basu, Leena Yadav, Prasoon Joshi, Ravi K Chandran, Resul Pookutty and Shantanu Moitra were the judges

The channel targeted Tier I and Tier II regional publications with the objective to get maximum conversions for the telecast. It was also promoted on DTH platforms like Dish TV, TATA Sky and Videocon to enhance the recall of the property. Innovative advertising was carried out in over 500 theatre screens across Hindi speaking markets.Apart from this, an extensive social media campaign was executed on Twitter and Instagram.

Zeel chief business officer Sunil Buch, said, “Zee Cine awards 2016 is not only a true celebration of Hindi and regional cinema but also brought transparency in the selection of winners through its Jury Awards. Keeping in mind the legacy and credibility Zee Cine Awards commands, we have initiated several marketing innovations and activation to make the event a grand success, both, for the audiences and all our partners. It had been conceptualized, created and produced by Zee Studios, our state-of-the-art film and TV production arm. Besides, there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC. The channel with an average weekly base of 184 million (18.4 crore) viewers is higher than any other channel across Hindi Speaking Markets (BARC-Urban + Rural India, Average of Week 41’15-Week 3’16, NCCS 4+). The simulcast of the Awards on India’s leading FTA GEC channel, Zee Anmol also adds to its reach in rural India.”

March 7, 2016
Zee TV’s India’s Best Dramebaaz bids adieu; Kapil Sharma hosts the grand finale

MUMBAI: Comedian Kapil Sharma brought to close season two of India’s Best Drameebaz (IBD) on Sunday, March 6 by hosting its grand finale. Produced by Frames Productions, season two completed its 26 episode journey. On 12 December 2015 Zee TV had once again brought back the second season of this home grown laughter dose which had children in the age group of 5 to13 years. .

Zee Enterprises Entertainment Ltd (ZEEL)’s flagship channel Zee TV has always provided platforms that have contributed talented performers to the entertainment industry. Being a pioneer in making its own home grown reality shows, Zee has always given some of the best entertaining reality shows. After producing a series of talent reality shows like Sa Re Ga Ma Pa, Dance India Dance, Dance India Dance Li’l champs, India’s Best Cinestar Ki Khoj, the channel had launched India’s Best Dramebaaz (IBD) in 2013.

Zee TV roped in a number of brands for the season 2 of IBD. These included Surf Excel as the title sponsor and Patanjali Atta Noodles as co-powered by sponsor. Besides, the channel also had other brands including Britannia Tiger Crunch, Yamaha Fascino, Epson, Vistaprint.in and Dabur Chawanprash as associate sponsors.

A source informed indiantelevision.com that the production cost for the show was Rs 70-80 lakh per episode, and the ad rate for a 10 second slot was Rs 1.5 lakh.

Zee marketed IDB season 2 aggressively. The campaign posed a distinctive challenge because it had kids at the forefront and hence would have been perceived as a kids show and would not appeal to the other audiences.

To specifically counter the unique challenge that IBD faced, a unique strategy was devised. All communication on IBD was contextual via customized communication for TGs and specific markets which was carried across all media vehicles including TV, radio and cinema.

Special promos resonating with various genres of TV audiences were created and run across different mediums including cinema, music, news and kids channels. Clutter-breaking and entertaining radio spots were specifically created for each market highlighting issues. A special print innovation was carried across key publications.

On the digital front, various innovations were a part of this campaign. Zee TV tied up with Facebook and conducted a Facebook bus activity wherein fun content was generated with the judges and participants and populated across social media.

As the show approached the finale week, Zee TV tied up with Twitter to provide a unique social media experience to its fans. The Twitter Challenger App was a unique initiative that brought forth the fun side of its participants through various challenges. The judges, anchors and the top 6 finalists created pictures and videos that were funny, topical and fresh. The same were populated across social media during the finale week.

The efforts put in by Zee TV to market the show seem to have paid off handsomely. In week 6 of Broadcast Audience Research Council (BARC), IBD emerged as the number one non-fiction show in Hindi GEC space with 8148 TVTs while in week 7 the show continued to be the number one non-fiction show with 7057 Impressions’ 000. In week 8 IBD remained at the top with an increase in viewership from 7057 to 7382 Impressions ‘000.

Frames Production’s Ranjit Thakur said, “India’s Best Dramebaaz has really won the heart of Indian audiences. The kids were fabulous and fantastic, also all the three judges Sonali Bendre, Vivek Oberoi and Sajid Khan, we all are like a big family now. Also working with Zee after a couple of years was amazing. I am happy that we have delivered this beautiful show.”

March 7, 2016