ITV

Category: GECs

  • Yuvaa partners with Adobe to support underrepresented stories & storytellers

    Yuvaa partners with Adobe to support underrepresented stories & storytellers

    Mumbai: Yuvaa, India’s first Gen Z-driven youth media, insights and impact organisation, has partnered with international software giant Adobe, as well as the Adobe Foundation, to support and empower underrepresented stories and storytellers from India, as part of the first-ever Adobe Film & TV Fund of $6 million.

    The only South Asian organisation in the cohort, Yuvaa joins some of the world’s most renowned nonprofit and impact organisations like NAACP, The Sundance Institute, Easterseals, Gold House and The Latinx House, to drive greater representation in the film industry by providing resources, community and support to underrepresented creators on-screen and behind the camera, with funding for short and feature films.

    The Adobe Film & TV Fund aims to address the inequity in funding, career and training opportunities across multiple communities in the industry with grants, contributions, and fellowships. In the first year of the Fund, Adobe and the Adobe Foundation committed to $6 million in grants, contributions, and Adobe Creative Cloud product donations with the goal of tracking inclusion in the industry and directly accelerating the careers of thousands of global creators, and ultimately increasing inclusion in film and TV series, that reach millions worldwide.

    The Film & TV Fund Adobe builds on its long-standing collaboration with the Sundance Institute and the continued support and momentum the company has achieved for inclusivity, access, opportunity and creativity for all. The announcement was made at the ongoing 2024 Sundance Film Festival.

    Adobe VP marketing strategy and communications and member of the Adobe Foundation board Stacy Martinet said, “Diversity in front of and behind the camera is key to unlocking more diverse and more inclusive storytelling across TV and film. Through our new Film & TV Fund, Adobe is looking to leverage its leadership position in the creative industry to unlock new opportunities for underrepresented creators.”

    Yuvaa co-founder and chief Nikhil Taneja, “Over the last 5 years, Yuvaa has worked with several marginalized communities, including women and the LGBTQIA+ community in India, to leverage the power of storytelling and the internet, to co-create stories that must be heard and that must be told. With an incredible partner like Adobe, who are committed to creating meaningful opportunities for representation, we are looking to scale our impact with long-form storytelling, so we can, at once, collaborate with an eclectic mix of talent and creatives from diverse backgrounds, and work towards telling a story that deeply matters to us as individuals, and us as a society.”
     

  • EndemolShine India to produce Miss World Festival 2024

    EndemolShine India to produce Miss World Festival 2024

    Mumbai: In an exciting development for the global entertainment industry, the Miss World Organization has officially appointed EndemolShine India as the producer for the upcoming 71st Miss World Festival, a global extravaganza that will be streamed and telecast across the world. This marks a significant milestone as the prestigious event returns to India after 28 years, promising a grand celebration of female achievement and women’s empowerment. Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media Pvt Ltd.

    Commenting on the development, Banijay Asia & EndemolShine India group COO Rishi Negi said, “Getting the production mandate for Miss World 2024 is a testament to our leadership and excellence in large-scale event production. This opportunity allows us to bring our expertise to one of the most celebrated global events, right here in India.” Elsewhere in the Banijay footprint, Miss France was produced, by the company of the same name, for TF1, where it was the second most viewed unscripted show in the country last year.

    Chairman and CEO of the Miss World Organisation, Julia Evelyn Morley CBE, expressed her excitement, stating, ” “Returning to India, a country that I adore, and inviting 120 National winners to experience the beauty of this nation is a tremendous honour. We will be bringing the world to India and showcasing India to the world.”

    Scheduled to take place between 18 February and 9 March 2024 the festival will be hosted across several spectacular venues, including the Bharat Mandapam in New Delhi and the Jio World Convention Centre in Mumbai. The series of events will kick off with “The Opening Ceremony” and “India Welcomes the World Gala” on February 20th, hosted by the India Tourism Development Corporation (ITDC) at the stunning Hotel Ashok in New Delhi. The festival will culminate with the dazzling 71st Miss World global finale at the Jio World Convention Centre in Mumbai on 9 March.

    This monumental event, renowned for propelling the profiles of eminent personalities like Aishwarya Rai, Priyanka Chopra, and Manushi Chillar, has been pivotal in enhancing India’s stature on the global stage. The Miss World pageant, established in 1951, extends beyond traditional beauty contests, fostering a new paradigm focused on empowering women through humanitarian service.

    The 71st Miss World Festival will feature various competitions and charitable initiatives, emphasizing the qualities that make these young women ambassadors of change. Each contestant will have their own media channel on the MissWorld.com platform, allowing them to showcase why they should advance to the Top 20 finalists.

    Vikas Lifecare Jamil Saidi strategic partner MW added “I’m delighted that my efforts to bring the 71st Miss World to India have been made a reality by the brilliant Miss World team. Miss World and Endemol are ideal event partners and will help showcase our country’s beauty to the whole world”

    The key competitions and milestones during the festival comprise:

    • World Top Designer Award & Miss World Top Model – Mumbai

    • Miss World Sport Challenge – New Delhi

    • Miss World Talent Final- Mumbai

    • Multi Media Challenge- Mumbai

    • Head To Head Challenge Final– The Summit Room Bharat Mandapam – New Delhi 23 February

    • Continental Beauty With A Purpose Challenge- Plenary Hall Bharat Mandapam – New Delhi 21 February

    • Miss World Red Carpet Special Jio World Convention Centre. Mumbai

    • 71st Miss World Final Global Telecast Live 7:30-10:30 Saturday, 9 March – Jio World Convention Centre. Mumbai

    Adsplash Media founder and director Karan Sethi expressed his gratitude for the opportunity and commented, “It’s an honour to be associated with one of the most prestigious global events. We look forward to working closely with the Miss World Organization to unlock value for our brands and customers.”

    Miss World Organization in India advisor Munish Gupta highlighted the event’s role in showcasing India’s rich cultural heritage, arts, crafts, and more to a global audience

    “Hosting 120 global contestants to experience the beauty and diverse culture of this great nation, is indeed a tremendous honour. “

  • Tresor TV to produce German adaptation of Nippon TV’s “Silent Library”

    Tresor TV to produce German adaptation of Nippon TV’s “Silent Library”

    Mumbai: Having announced a deal with Rabbit Films of Finland for Silent Library last year, Nippon TV, Japan’s leading multiplatform entertainment powerhouse, has announced that Tresor TV, one of the largest production companies in Germany that creates entertainment programs for national and international markets, has finalised the production of the German-language version of Nippon TV’s global hit unscripted gameshow format Silent Library. The German version features popular reality personalities David Helmut, Lena Meckel and Co, Cosimo Citiolo, Christina Dimitriou, Kate Merlan as well as TikTok stars Maria Ziffy, Rick Azas and Clemens Brock among others, and is set to start streaming on RTL+ from 18 January 2024.

    In the German adaptation, a team of five people competes in each of the eight 15-minute shows. Ready to face the merciless challenges of Silent Library, they tackle tasks that are fast, funny, nasty and vary from episode to episode. Some teams test their speed, strength, or dexterity, while others struggle with icky or painful tasks. Anyone who makes noises, laughs, or screams and exceeds the noise level, loses.

    Since its launch as an international format in 2007, local versions of Silent Library have been created in more than 20 countries around the world. Most notable is the hit U.S. version that launched on MTV in 2009 and became a global phenomenon; other versions have been produced in the U.K., Spain, the Netherlands, Belgium, Thailand, Vietnam, Mongolia, France in 2022, and Finland in 2023, showing the long-term success of this format that works today when rebooted formats continue to prove themselves successful.

    NIPPON TV – SILENT LIBRARY – GERMANY

    Originally first airing in 2001 on Nippon TV, Silent Library has been a primetime, family-oriented television sensation in Japan and is one of the most influential comedy shows in Asia. Created by the legendary Japanese comedian Hitoshi Matsumoto from the famed duo DOWNTOWN, and produced by Nippon TV in association with Yoshimoto Kogyo, Silent Library has been a hugely successful segment on Nippon TV’s long-running Sunday night entertainment show where contestants must always keep silent no matter what happens.

    Nippon TV format sales and licensing, global business Sayako Aoki: “Axel Kuehn and the fantastic team at Tresor TV have created another hysterically hilarious version of Silent Library. The new adaptation will definitely bring the biggest laughter of the new year in 2024, with RTL+ audiences witnessing dynamics they’ve never seen before, featuring familiar celebrities and reality show stars while enjoying the craziest pranks that have entertained global audiences for decades.”

    Tresor TV MD Axel Kuehn: “Silent Library is one of the global hit formats, that everybody in the industry knows. Being able to bring a ‘classic hit’ like this on the screen, is making us proud and happy and we are very thankful that RTL+ and Nippon TV gave us this opportunity. We are sure the German viewers will laugh a lot and ask for more”.

  • Sony’s Shrimad Ramayan and the future of cable TV

    Sony’s Shrimad Ramayan and the future of cable TV

    MUMBAI: Can the recently launched Shrimad Ramayan give a shot in the arm to the struggling pay TV sector, especially cable TV? The jury is out and opinions are mixed, but there’s some movement afoot. One cannot forget that the earlier Ramyan on Doordarshan in the eighties resulted in India’s streets being deserted and during its rerun during the pandemic it attracted 76 million viewers on DD on 16 April 2020.

    According to some cable TV operators, the signs are positive.

    “I am glad that the show has launched as it has,” says Nagpur-based MSO UCN director Ajay Khamankar. “Shrimad Ramayan is only showing on TV which is good. I see a lot of potential in it slowing down the cord-cutting that has been plaguing the pay-TV sector.”

    Mumbai-based MSO and OTT aggregator Sabot promoter  Atul Saraf, however, disagrees. “We are getting some calls, but it’s not ground shifting. One show can’t change the fortunes of the cable TV sector. “

    Khamankar contradicts this by saying that his company’s helplines have seen a lot of traction since 1 January when Shrimad Ramayan premiered with viewers asking for their cable TV connection to be restored. “We have been getting an unusual number of calls from subscribers who had earlier cancelled their subscriptions. It cuts across age groups, which is a good sign,” he highlights.

    Saraf points out that he would like to monitor the situation for a few more weeks before concluding on Shrimad Ramayan being a standout for the cable TV sector. “Normally, we are seeing disconnections daily,” he reveals. “We will have to see whether the signups are more than the sign-outs over time.”

    Shrimad Ramayan has been produced by the Siddharth Kumar Tewary-run Swastik Productions and airs at the premium 9 pm slot Monday to Friday. It stars Sujay Reu as Shri Ram, Prachi Bansal as Sita, and Basant Bhatt as Lakshman.  It premiered on 1 January to rave reviews about its quality of production as well as story-telling. This is why it has been enamouring TV viewers at home. In just its first week, it zoomed up to No. 2 on the Sony ratings chart just behind Wagle Ki Duniya (1.1 TVR, TSV 15 minutes) and on the same rank as Pushpa Impossible (0.9 TVR; TSV: 18 minutes) with a TVR of 0.9  and TSV of 31 minutes.  

    “Obviously, the content is keeping viewers engaged and it can only grow from here,” says a media observer.

    Shrimad Ramayan has also got an IMDB rating of 9.3 which shows a high audience approval. Critics too have given it a thumbs up with some like Tellychakkar mentioning “that the deep commitment to authenticity, cultural reverence and a contemporary sensibility is what makes the show a must-watch. “

    Will the audience reciprocate as the show builds up in the coming weeks?

  • Q TV brings internet sensation ‘The MriDul’ to Indian homes with ‘Mridul Ki Duniya’

    Q TV brings internet sensation ‘The MriDul’ to Indian homes with ‘Mridul Ki Duniya’

    Mumbai: QYOU Media India’s Hindi General Entertainment Channel, Q TV, is set to elevate the entertainment quotient for its viewers with the launch of a new show, ‘Mridul Ki Duniya’, in line with the channel’s Zara Hatke proposition. The show, starring the internet sensation Mridul, promises to bring laughter into households with its family-friendly, light-hearted content. Starting 15 January 2024, ‘Mridul Ki Duniya’ is scheduled to air from Monday to Friday at 8:30 PM, only on Q TV.

    ‘Mridul Ki Duniya’ showcases the humorous brilliance of Mridul, a talented creator known for his unique and hilarious take on the everyday lives of people around him. Set in a household where Mridul lives with his parents and older brother, Nitin, the show provides a delightful insight into their daily escapades. While Mridul’s mother, who manages the household with a strictness that elicits laughter and relatability, adds a touch of realism to the amusing narrative, Mridul’s father, known for his frugality, becomes the unwitting target of schemes concocted by Nitin and Mridul to extract a bit of pocket money from the household expenses. Mridul’s specialty lies in infusing satire into the narrative of his videos, ensuring family-friendly entertainment that resonates with viewers of all ages. The show brings forth funny and light-hearted content tailored, with Mridul’s distinct accent fostering a strong connection with the target audience.

    Speaking on the launch of ‘Mridul Ki Duniya’, QYOU Media India group CEO Raj Mishra said, “In the dynamically evolving space of entertainment, we at QYOU Media India, continue to successfully navigate the uncharted formats of entertainment that resonate across demographics. Our flagship Hindi General Entertainment Channel, Q TV, spearheads growth with innovative formats, setting a precedent for engaging and relatable content. As we surge ahead, our focus remains steadfast on identifying avenues and crafting shows that not only captivate but also connect with the diverse tastes of our audiences. We are dedicated to continuously raising the bar, ensuring our viewers experience entertainment that mirrors their evolving preferences.”

     

  • Sony Entertainment Television’s exclusive linear TV airing of Shrimad Ramayan

    Sony Entertainment Television’s exclusive linear TV airing of Shrimad Ramayan

    Mumbai: Sony Entertainment Television (SET) celebrated the New Year by connecting with Indian television viewers through its exclusive linear TV airing of Shrimad Ramayan. Recognising the enduring allure of linear TV, the channel chose to launch the divine epic exclusively on cable TV and DTH platforms.

    Shrimad Ramayan resonates deeply with millions, portraying essential relationships amid inherent conflicts. The narrative of Lord Ram, the ‘Ideal Man,’ embodies timeless values such as integrity, loyalty, courage, love, and resilience. In an endeavour to echo the relevancy of the value that this timeless epic is known for, SET has created compelling short videos promoting the essence of relationships and essential life lessons

    Beyond the familiar story, Shrimad Ramayan will also showcase multiple untold stories, offering a nuanced understanding of the saga’s depth and eternal beauty. By exclusively releasing it on cable TV and DTH, Sony Entertainment Television aims to play a vital role in revitalizing family viewing.

    SPNI’s distribution marketing and sales head Makarand Palekar emphasises, “In my experience, while streaming services have become increasingly popular, linear TV remains a resilient and relevant part of the media landscape. It is not only coexisting with on- demand platforms but also adapting to evolving viewer habits, ensuring its continued presence in the foreseeable future.”

    Sony Entertainment Networks was amongst the earliest movers to make the bold, industry-first step of discontinuing all its Live TV channels on Sony LIV. This move along with exclusive Linear TV only releases like Srimad Ramayan will help create differentiated content, both in the linear & the OTT offerings of the network, thus helping drive viewership and revenues for both the mediums.

    The network, known for its novel and popular shows, features progressive storylines in existing shows like ‘Kavya – Ek Jazbaa, Ek Junoon,’ ‘Sapnon Ki Chhalaang,’ ‘Mere Dad ki Dulhan,’ and ‘Aangan.’ Upcoming shows such as ‘Mehndi Wala Ghar,’ ‘Kuch Reet Jagat Ki Aisi Hai,’ and ‘Nivedita Maajhi Tai’ promise a rich and diverse content mix.

    Undoubtedly these shows are a huge draw for viewers and also provide advertisers with distinct opportunities for targeted engagement and strategic product placements. Company anticipates that exclusive content like Shrimad Ramayan marks the beginning of a pivotal moment in the continued vitality of television entertainment. The distinctive allure of such shows, with their unique narratives and exclusive platform specific airing, is poised to significantly elevate viewership and reaffirm the enduring appeal of linear television.

  • Sony likely to call off merger – a low probability event for now

    Sony likely to call off merger – a low probability event for now

    Mumbai: According to media reports, Sony is expected to call of USD 10bn merger with Zee due to a standoff over whether Zee’s CEO Punit Goenka would lead the merged entity.

    Sony plans to file the termination notice before a 20 Jan 2024, extended deadline for closing the deal, saying some of the conditions necessary for the merger had not been met.

    Discussions are still ongoing between the two sides and a resolution can still emerge before the deadline.

    View

    We don’t foresee any negative impact of above so far. As per our checks, deal conversations continue and will most likely go ahead without Goenka as CEO; we expect a final clarity on the extension of the deal by third of week of January’24, which is almost a month ahead of the 20 Dec’2023 agreement cut off date. Conversations continue to happen for both parties, however no final outcome has been reached yet on terms of the deal.

    We continue to believe that the deal is equally important for both entities with competitive intensity growing due to Disney/RIL talks gaining traction.

    Maintain our view the likelihood of the deal going through remains high, Zee had made a statement on 20 Dec, 2023 on entering fair negotiations with Sony, which indicates that they too are very much in favour of the deal going through.

    We will await more updates and any official statement from both parties, in case of change in stance. We don’t foresee Sony agreeing on Mr Punit becoming CEO, due to the ongoing investigation against him. However, there is a very small chance of Goenka putting the deal at risk due to him wanting to become CEO, even if term sheet and deal condition mentions that Zee has moved up 50 per cent over the last one year, despite a muted financial performance , largely on the back of valuation multiple re-rating due to the merger with Sony Corp; any potential risk of the merger getting called off by Sony will have a significant negative impact on valuations.

    Post the change in deal terms/ potential name of a new CEO for the merged Co, shareholder, Board, ROC (Registrar of Companies) and MIB (Ministry of Information and Broadcasting) approval may be needed which may only take a few weeks; our legal experts indicate that a fresh NCLT/CCI approval will not be needed for change in CEO of the merged co; further, as per our assessment – the NCLT/CCI  approval isn’t time bound, which means any potential extension has no negative impact on the merger.

    The credit of this article is attributed to Elara Capital SVP Karan Taurani. 

  • Zee TV delights SNEHA foundation’s women with a Christmas bash

    Zee TV delights SNEHA foundation’s women with a Christmas bash

    Mumbai: Zee TV, over the past three decades, has been one of India’s leading Hindi general entertainment channels that continues to bring its viewers stories that touch upon subjects close to their hearts and introduce them to characters, they fall in love with! With Christmas around the corner and the spirit of loving, caring and giving in the air, the channel invited women from the SNEHA (Society for Nutrition, Education & Health Action) foundation on the sets of its two popular shows- ‘Kaise Mujhe Tum Mil Gaye’ and ‘Kumkum Bhagya’ on 21 and 22 December respectively, for an exclusive meet & greet with the stars and a Christmas celebration!

    A festive Zee TV-branded bus picked up women supported by SNEHA foundation from their respective centers. They were invited to meet the stars of ‘Kaise Mujhe Tum Mil Gaye,’ Sriti Jha and Arjit Taneja, as well as Abrar Qazi and Rachi Sharma from ‘Kumkum Bhagya,’ alongside the entire cast. The actors turned santas as they came with a large bag of presents and warmly welcomed the special guests. Following introductions, Sriti and Rachi graciously led the ladies on tours of their respective sets, offering glimpses into their daily lives on set. The women were delighted with the experience, and the visit brought immense joy, turning it into a truly merry Christmas for them!

    Sriti Jha said, “I am extremely happy that I got this opportunity thanks to Zee TV to celebrate Christmas with the working women of the SNEHA foundation. It was indeed an honor for me to meet them and get to know them. I just loved the smile they had on their face when they came to meet us. Christmas is a festival of spreading smiles and I am grateful for being a part of this.”

    Arjit Taneja said, “I felt honored to have met these women from the SNEHA foundation and celebrated Christmas with them. They work very hard every day, and it was just a small initiative from Zee TV and our show’s team to make them feel special on this occasion. It was indeed a surreal experience for me.”

    Abrar Qazi said, “Spreading love and cheer is what Christmas is all about. I am really delighted to be a part of the Kutumb and get involved in this celebration. I hope the women from the foundation loved the overall experience of visiting our sets and meeting us.”

    Rachi Sharma said, “Christmas is a celebration of joy and enthusiasm, and I’m glad that our little effort of spreading cheer was met with so much love. The women from SNEHA foundation were really sweet and took a lot of interest in our daily lives on the sets. I am grateful to be a part of this celebration.”

    SNEHA program officer Kunal Dambale said, “It was a great opportunity and new experience, meeting the television serial actors at Zee TV. They were curious to know about SNEHA and the work being done, so I shared about organisation with them. They appreciated the work done by SNEHA. I would like to thank Zee TV for this experience!

    Stay Tuned to Zee TV and keep watching Kumkum Bhagya and Kaise Mujhe Tum Mil Gaye, every day at 9 and 10 pm respectively!

  • Rewind Networks’ HITS NOW to launch on Astro

    Rewind Networks’ HITS NOW to launch on Astro

    Mumbai: Starting 10 January 2024, the captivating HITS NOW channel will be available to Astro viewers on Channel 702. HITS NOW is the latest addition to Astro’s lineup of Rewind Network’s offerings alongside the existing hits and hit movies channels available on their service.

    All Astro customers will be able to enjoy a free preview of HITS NOW from 10th January to 31st March 2024, giving viewers a chance to catch iconic shows like The 75 Primetime Emmy Awards, America’s Got Talent: Fantasy Team and the new season of American Idol. After the free preview, HITS NOW will be available in the Variety and Entertainment packs at no extra cost to customers subscribing to these packs.

    The collaboration between Astro and Rewind Networks is the latest endeavour in their longstanding partnership. Both parties are committed to providing high-value entertainment to Malaysian viewers and enriching the Malaysian TV  landscape. HITS NOW, celebrated for its award-winning and branded programmes, has garnered a strong following since its launch across multiple territories in Asia in February 2023.  

    Astro director content Agnes Rozario, said, “We are delighted to enhance our customers’ entertainment options with high-quality shows, coming express from the US to HITS NOW. From reality talent competitions, dramas and comedies,  entertaining talk shows and gameshows, and compelling crime and investigation series, HITS NOW offers the most talked about shows from the US that customers will be able to watch anytime and anywhere. We are confident that the addition of  HITS NOW on Astro will be a hit with our customers who now have the best of local shows, sports and movies.”

    “We are beyond excited with the launch of HITS NOW on Astro,” said Avi Himatsinghani, CEO of Rewind Networks. “We truly value our partnership with Astro, who have carried our channels from the earliest days. From iconic award shows like  The Emmys to award-winning drama series, beloved talent shows, popular reality shows and innovative game shows – we  are confident that HITS NOW will resonate strongly with Astro’s viewers and become a go-to entertainment destination  and channel of choice for their daily viewing.”

    HITS NOW, the newest channel service from Rewind Networks, is the one-stop curated destination for top-rated reality, variety, drama, game and entertainment news shows from the US, with titles such as The 75th Primetime Emmy  Awards, America’s Got Talent: Fantasy Team, and Celebrity Family Feud airing on the channel from January 2024.  Together with its sister channels, HITS and HITS MOVIES, the three channels deliver quality curated content to over 13  countries and 24 million households across Asia.

    HITS NOW will broadcast the prestigious 75 Primetime Emmy Awards Live starting at 8 am (GMT+8) on 16 January with an encore performance at 8 pm (GMT+8) that same night.

    The HITS NOW lineup will feature the ultimate in breathtaking entertainment with exhilarating, branded reality and talent shows like American Idol 2024, Survivor, America’s Got Talent: Fantasy Team, Shark Tank, Hell’s Kitchen, and Britain’s Got  Talent all express from the US. It will also debut brand new reality series like Special Forces: World’s Toughest Test, The  Traitor and Race To Survive: Alaska; stunning drama series like the successful Fire Country, Sullivan’s Crossing and So  Help Me, Todd as well as Alert: Missing Persons Unit.

    Game show junkies can play along with Password, Barmageddon,  Supermarket Sweep, Celebrity Wheel of Fortune, and Celebrity Family Feud. Those craving light-hearted fare can kick back with heartwarming comedies Lopez vs Lopez, Young Rock, The Goldbergs and Ghosts. The network has got viewers covered for everything Hollywood with the long-running news show – Entertainment Tonight, and true crime aficionados can follow real-life cases with Fear Thy Neighbor, Fear Thy Roommate, Killer Couples and Murder for Hire.

  • Sony PIX brings back PIX Arena Bingo Nights for its viewers

    Sony PIX brings back PIX Arena Bingo Nights for its viewers

    Mumbai: Sony PIX is bringing back its most awaited IP in the gaming category ‘PIX Arena Bingo Nights’. Adding a dash of PIX, to the popular Bingo, Sony PIX is the frontrunner in launching a unique live play-along gaming experience on-air in the English movie category. The channel is airing a special line-up of movies complementing the Bingo nights to amp up the excitement and adrenaline rush.

    Giving viewers a strong enough reason to stay amazed, PIX Arena Bingo Nights is back with its third season. The property engages with Hollywood movie fans giving them a chance to win exciting prizes! Keeping in line with the Bingo tradition, the channel has planned exciting giveaways for four corners, three lines, and the full house. The Bingo-special line-up includes interesting titles such as Morbius, Monster Hunter, and Unchartered. The ‘watch and win’ contest gives winners a chance to win exciting prizes such as smart watches, ear pods, and Bluetooth speakers.

    The games are planned on 23 December, 30 and 6 January respectively.

    Sony AATH business operations head and Sony Pictures Networks India head – marketing & insights, English cluster Rohan Jain, “At Sony PIX we believe in creating enriching experiences for our viewers through engaging innovations. We have seen three successful runs of PIX Arena Bingo Nights, and the testament to it is the phenomenal response received from the audience. We aim to make this an enjoyable experience for our viewers as they look forward to such engaging initiatives during festive season.”

    So, what are you waiting for? Log on to www.sonypixbingo.com and let your inner film fanatic go ‘Bingo’!