Category: GECs

  • Swachh Bharat to Chakachak Mumbai – Viacom18 takes the road to prosperity through cleanliness

    Swachh Bharat to Chakachak Mumbai – Viacom18 takes the road to prosperity through cleanliness

    MUMBAI: With more than half the country’s population without access to a toilet, coupled with the peril of open defecation India is facing a sanitation crisis. While the Honourable Prime Minister Narendra Modi’s Swachh Bharat Abhiyan has seen a number of corporates aligning with the cause, a majority of the work has focussed on construction of toilets in the rural India. But with each passing day, the realization dawns that building awareness about the need to use toilets is as, and perhaps more, important in realizing the dream of an open defecation free India.

    And it is in this spirit that, at a recently concluded cleanliness and sanitation awareness drive, Viacom18 flagged off its CSR behaviour change communication campaign to tackle the unhygienic sanitation condition in the slums of Mumbai. The company has adopted 4 slums (Subhash Nagar, Dsouza Chawl, Upadhyay Nagar and Salve Nagar) in the densely populated Andheri suburb of Mumbai. Under the umbrella of ‘Chakachak Mumbai’, Viacom18 has been working over the last year, to renovate and reconstruct over 200 toilets for the residents of these areas. Underlining the importance of instigating a change in people’s mindset at the ground level, Viacom18 has roped in Padma Shri and Ramon Magsaysay award winner Jockin Arputham and under-privileged women’s self-help collective Mahila Milan, to undertake a concerted behaviour change communication programme. 

    Viacom18 group CEO Sudhanshu Vats flagged off the drive along with Kesarben Patel, Corporator – Salve Nagar, K-East Ward, Andheri East and well-known Marathi film personalities Mahesh Kothare, Urmila Kanetkar Kothare and Sonalee Kulkarni. 

    “It is my firm belief that just as its people define the organization, the organization has a soul that is the collective of its people. It is with this belief that Viacom18 has been at the forefront of amplifying socially relevant issues, through our movies, tv series, support for social causes and various on ground activities. When we formalized our CSR journey, we decided to contribute towards realizing the challenging dream of a Swachh Bharat, both through enhancing infrastructure and building awareness,” said Sudhanshu Vats, Group CEO, Viacom18. He further added, “We are India’s favourite storytellers and we decided to leverage that primary strength to build the story of why good sanitary practices are important. Thus our entire behaviour change communication campaign focusses on how cleanliness leads to prosperity.”

    On the initiative Kesarben Patel, Corporator – Salve Nagar, K-East Ward, Andheri East, remarked, “The government is happy to encourage like-minded stakeholders for the benefit of each and every individual in the city and communities at large. These toilets are a step towards providing each and every citizen with access to clean sanitation. Now the onus is on the community to use these toilets judiciously, own them and safeguard it as an asset to the community. Just building these toilets, is not the objective of us or Viacom18, we would want the community to use them. We should eliminate Open Defecation from the community.”

    With the 360 degree approach of infrastructure development and behaviour change communication programme, Chakachak Mumbai looks set to bring about a noticeable improvement in the swachhta quotient of this maximum city. 

  • Star Plus reopens 5.30pm primetime band with Jana Na Dil Se Door

    Star Plus reopens 5.30pm primetime band with Jana Na Dil Se Door

    MUMBAI:  Known for experimenting with programming strategies and bold moves, Star India’s Hindi general entertainment channel (GECs) Star Plus once again has decided to experiment with its time slot and open for early prime time programming. Starring Aparna Ghoshal, Vineet Kumar and ShilpaTulaskar in key roles, Jana Na Dil Se Door will start airing from 9 May every Monday to Sunday.

    The show makers believe that love when backed with motivation, courage and confidence gives the ability to discover oneself. Jana Na Dil Se Door is Vividha’s journey in Atharva’s love, where ‘Love Empowers’. At the 5.30 pm slot the show will be pitched against the repeat telecasts of other Hindi GECs.

    And it’s not the first time that the channel has opened up a new slot by extending its early prime time from 5.30 pm onwards. Last year on 15 June, the channel opened the slot for its new show Mere Angne Mein (MAM) at the 5.30pm time band.

    Initially, Star Plus aired MAM for one hour, but later it changed the time slot and made it a half hour show and started airing it at 6pm.  According to sources, the show at the 6.00-6.30 pm time band had failed to garner positive ratings and it had not worked well for them for combined higher prices.

    Speaking with Indiantelevision.com, a media planner opines that early prime time (600- 6.30pm) rates  at Star range from Rs 55-60 thousand for 10 seconds, whereas for the audience the 5.30pm slot delivers, it could easily demand a 10-second rate of Rs 34,000.

    The media planning fraternity believes that the placement of a show majorly depends on the content. “Star Plus has done a lot of as a first mover’s thing and if the show is good you will find the audience. There is a sizable audience at 500 or 5.30pm, though it’s not as big as the prime time audience, but I think the slot offers a lot more potential. If the show is good then I am sure it will find the audience as well,” explains the media planner.

    Another media planner adds, “Advertisers pay for the audiences and if the channel has good amount of audiences at 5.30pm, then Star Plus will get a good rate for that slot too. The entire universe watching television at that particular time slot is low, so it would be unfair to say that it might reach the level of a prime time show. But when the question comes to how much advertiser will pay, it all depends on how the show rates.”

    Produced by Beyond Dreams Production, Jana Na Dil Se Door is the story of Vividha and Atharva, two distinctly different individuals, raised in completely different environments and how when they meet their world changes forever. The channel says that Jana Na Dil Se Door is a powerful story of empowerment through love.

    The show is set in Ajmer Rajasthan, in a beautiful town, that is steeped in culture and social traditions that evoke strong emotional connect. The story is shot across famous places in Rajasthan such as the scenic saltpans of Sambhar, Ajmer’s holy Dargah and Jaipur’s historical Jal Mahal Lake. The show makers have recreated the popular and famous Pushkar Mela to capture the vibrant and colourful landscape of Rajasthan and its rich culture in Jana Na Dil Se Door.

  • Star Plus reopens 5.30pm primetime band with Jana Na Dil Se Door

    Star Plus reopens 5.30pm primetime band with Jana Na Dil Se Door

    MUMBAI:  Known for experimenting with programming strategies and bold moves, Star India’s Hindi general entertainment channel (GECs) Star Plus once again has decided to experiment with its time slot and open for early prime time programming. Starring Aparna Ghoshal, Vineet Kumar and ShilpaTulaskar in key roles, Jana Na Dil Se Door will start airing from 9 May every Monday to Sunday.

    The show makers believe that love when backed with motivation, courage and confidence gives the ability to discover oneself. Jana Na Dil Se Door is Vividha’s journey in Atharva’s love, where ‘Love Empowers’. At the 5.30 pm slot the show will be pitched against the repeat telecasts of other Hindi GECs.

    And it’s not the first time that the channel has opened up a new slot by extending its early prime time from 5.30 pm onwards. Last year on 15 June, the channel opened the slot for its new show Mere Angne Mein (MAM) at the 5.30pm time band.

    Initially, Star Plus aired MAM for one hour, but later it changed the time slot and made it a half hour show and started airing it at 6pm.  According to sources, the show at the 6.00-6.30 pm time band had failed to garner positive ratings and it had not worked well for them for combined higher prices.

    Speaking with Indiantelevision.com, a media planner opines that early prime time (600- 6.30pm) rates  at Star range from Rs 55-60 thousand for 10 seconds, whereas for the audience the 5.30pm slot delivers, it could easily demand a 10-second rate of Rs 34,000.

    The media planning fraternity believes that the placement of a show majorly depends on the content. “Star Plus has done a lot of as a first mover’s thing and if the show is good you will find the audience. There is a sizable audience at 500 or 5.30pm, though it’s not as big as the prime time audience, but I think the slot offers a lot more potential. If the show is good then I am sure it will find the audience as well,” explains the media planner.

    Another media planner adds, “Advertisers pay for the audiences and if the channel has good amount of audiences at 5.30pm, then Star Plus will get a good rate for that slot too. The entire universe watching television at that particular time slot is low, so it would be unfair to say that it might reach the level of a prime time show. But when the question comes to how much advertiser will pay, it all depends on how the show rates.”

    Produced by Beyond Dreams Production, Jana Na Dil Se Door is the story of Vividha and Atharva, two distinctly different individuals, raised in completely different environments and how when they meet their world changes forever. The channel says that Jana Na Dil Se Door is a powerful story of empowerment through love.

    The show is set in Ajmer Rajasthan, in a beautiful town, that is steeped in culture and social traditions that evoke strong emotional connect. The story is shot across famous places in Rajasthan such as the scenic saltpans of Sambhar, Ajmer’s holy Dargah and Jaipur’s historical Jal Mahal Lake. The show makers have recreated the popular and famous Pushkar Mela to capture the vibrant and colourful landscape of Rajasthan and its rich culture in Jana Na Dil Se Door.

  • Channels, Bollywood and TV actors gear up to celebrate Mother’s Day in unique ways

    Channels, Bollywood and TV actors gear up to celebrate Mother’s Day in unique ways

    MUMBAI: From being an accomplice in watching late night shows to keeping the deepest secret, from saving us from a yelling from dad to guiding us when we are in the middle of nowhere, mothers have always been a child’s beloved. A friend, a teacher, a mentor, an idol, a protector, a manager, she is a fusion of many.

    In a world where all of us are glued to our smartphones,on Facebook or Whatsapp or Twitter, we often forget to pause for just a moment and acknowledge all that our mothers do to ensure our every happiness. Known for their multitasking abilities and for always giving someone a chance, a person will always have her mother right by their side.

    While all of us say we have only two hands and do limited things, mothers have multiple hands and an unending will to keep doing things for their child despite all hardships. And yet, we often forget to spend quality time with our mothers and express our heartfelt gratitude  for their unconditional love.

    Television channels have turned up their love and care quotient to entertain viewers further. This Mother’s Day which falls on 8 March, Indiantelevision.com has made your day simpler by picking up a few channels which you can enjoy with your mother whole day long.

    Even if your mother occasionally scolds you for not cleaning your room, you will certainly be glad that she is nothing like the ‘momzillas’ living in the Upper East Side of New York. Comedy Central continues this movement of appreciation for all mothers by airing the entire season of Odd Mom Out from 12 pm to 5 pm. Laugh and bond with your mother, she loves you despite you’re all the stupid things you have done and surely will do in the future.

    The channel has also joined hands with UrbanClap to make the day special for a few lucky viewers through a one day contest in Mumbai, Bangalore and Delhi. Executives will be visiting the house of these winners to give make this day easy going for their mommies by taking up odd jobs and chores of the house and giving the mommies manicures, pedicures and foot massages.

    On the other hand, Nickelodeon has announced a special association with Love Sugar Dough by offering free Dora Cup Cakes on from 2 pm to 8 pm to celebrate this special occasion. The first 25 kids who visit the Love Sugar Dough branches at Chowpatty, Breach Candy, Bandra and Bombay Central, along with their mothers, are in for a sweet treat with free Dora cupcakes awaiting them.

    Romedy Now will celebrate Mother’s Day with a special line-up to pay tribute to the hard-working and selfless women in our lives. The channel will air various movies like Mamma Mia, My Big Fat Greek Wedding, The Big Wedding, Maid in Manhattan and Life As We Knowunder their official property titled Mum’s The World. It has also created an integrated contest with the same title through which one lucky winner will get an all-expense paid trip to Phuket with the winner’s  mom. The movies will air the entire day from 9 am to 9 pm on 8 May.

    It has also tied up with the recently released comedy-drama Mother’s Day starring Jennifer Aniston, Julia Roberts, Kate Hudson. The film depicts interlinked stories about three women in different settings and on different emotional missions. Roberts plays the role of a glamorous TV host, while Hudson is a woman who wants a stronger and more cordial relationship with her mother, and Aniston is a divorcee who is looking for love

    Animal Planet plans to bring its viewers a day full of amazing stories which will put spotlight on some of the outstanding animal mothers going the extra mile for their young. The mother’s day special will air on 8 May 2016 from 12 pm to 8 pm.On one hand the viewers can see Amarobia Spider mom sacrificing her life to be often eaten by her newborns while on the other hand Koalas will be seen feeding on poisonous eucalyptus leaves and building up tolerance in her babies by feeding them her own faeces.  Orangutan moms will nurse their offspring until they reach the age or 6 or 7.

    Some of the episodes for the day includes Heart of a Lioness portraying some places on earth where legends come alive.  An inversion of nature baffles the scientific world when a young lioness in Samburu Reserve, Kenya, sets aside her predatory instincts to adopt a baby oryx antelope and mother it with infinite tenderness for 16 days.  Foregoing her most basic needs she proved both a compassionate and wise protector.

    AXN will celebrate this day by screening popular American series Extant, a futuristic thriller centred around a female astronaut Molly Woods, essayed by Academy Award Winning actress Halle Berry,mother to an alien and a humanic, fight against her detractors to protect her children.The series will air from 12 pm to 6 pm.

    Moms and daughters can also witness a three hour star studded special show called Shukriya Maa from 5:30 pm where celebrities from Bollywood and Television will pay a loving tribute to their mothers and thank them in their own unique special ways. The show features Soha Ali Khan surprising mother Sharmila Tagore by travelling to Delhi and presenting her with a Kindle since she’s a voracious reader. The gorgeous mother-daughter duo will be seen sharing interesting anecdotes from their lives. Farah Khan, Karishma Kapoor, etc will be seen sharing their innermost feelings and lesser known facts with their moms and how their kids are quite like their granny.

    Karanvir Bohra will get caught off guard when his mom reveals what a naughty boy he was right from his younger days while Karan Tacker’s mother shares that he has always been the good boy all his life and has remained humble and the most important thing she loves about Karan is that even today when he comes late from shoots he comes and meets them and then only he goes back to his room. Actor Mouny Roy will be seen dancing on few songs and get emotional as she requested her mother to not leave her like Baba did, leaving everyone on the sets with a lump in their throat. Ragini Khanna, Sayantani Ghosh, Shiny and Anita Hassanandani will be seen dedicating various acts expressing gratitude towards their mothers for their unflinching love and support through thick and thin.

    Culture Machine has released a latest video on Blush encouraging viewers to confess their closely held secrets to their moms. When people stand in front of the camera and confess their deepest, darkest and silliest secrets to their mother, it provokes us to think that maybe it is time to look at one of the most important relationships of our life from another perspective. From telling her about being gay to when one had sex for the first time, from sharing a deep pain about sexual abuse to apologies for stealing money, these individuals in the video have said aloud their heart’s most intimate secrets to their mothers. This video is not only very moving but also thought-provoking.

    Savour some of the most intimate and extraordinary mother-child moments of the world. So enjoy this Sunday with you mother and don’t forget to tell her how much you love her….

  • Channels, Bollywood and TV actors gear up to celebrate Mother’s Day in unique ways

    Channels, Bollywood and TV actors gear up to celebrate Mother’s Day in unique ways

    MUMBAI: From being an accomplice in watching late night shows to keeping the deepest secret, from saving us from a yelling from dad to guiding us when we are in the middle of nowhere, mothers have always been a child’s beloved. A friend, a teacher, a mentor, an idol, a protector, a manager, she is a fusion of many.

    In a world where all of us are glued to our smartphones,on Facebook or Whatsapp or Twitter, we often forget to pause for just a moment and acknowledge all that our mothers do to ensure our every happiness. Known for their multitasking abilities and for always giving someone a chance, a person will always have her mother right by their side.

    While all of us say we have only two hands and do limited things, mothers have multiple hands and an unending will to keep doing things for their child despite all hardships. And yet, we often forget to spend quality time with our mothers and express our heartfelt gratitude  for their unconditional love.

    Television channels have turned up their love and care quotient to entertain viewers further. This Mother’s Day which falls on 8 March, Indiantelevision.com has made your day simpler by picking up a few channels which you can enjoy with your mother whole day long.

    Even if your mother occasionally scolds you for not cleaning your room, you will certainly be glad that she is nothing like the ‘momzillas’ living in the Upper East Side of New York. Comedy Central continues this movement of appreciation for all mothers by airing the entire season of Odd Mom Out from 12 pm to 5 pm. Laugh and bond with your mother, she loves you despite you’re all the stupid things you have done and surely will do in the future.

    The channel has also joined hands with UrbanClap to make the day special for a few lucky viewers through a one day contest in Mumbai, Bangalore and Delhi. Executives will be visiting the house of these winners to give make this day easy going for their mommies by taking up odd jobs and chores of the house and giving the mommies manicures, pedicures and foot massages.

    On the other hand, Nickelodeon has announced a special association with Love Sugar Dough by offering free Dora Cup Cakes on from 2 pm to 8 pm to celebrate this special occasion. The first 25 kids who visit the Love Sugar Dough branches at Chowpatty, Breach Candy, Bandra and Bombay Central, along with their mothers, are in for a sweet treat with free Dora cupcakes awaiting them.

    Romedy Now will celebrate Mother’s Day with a special line-up to pay tribute to the hard-working and selfless women in our lives. The channel will air various movies like Mamma Mia, My Big Fat Greek Wedding, The Big Wedding, Maid in Manhattan and Life As We Knowunder their official property titled Mum’s The World. It has also created an integrated contest with the same title through which one lucky winner will get an all-expense paid trip to Phuket with the winner’s  mom. The movies will air the entire day from 9 am to 9 pm on 8 May.

    It has also tied up with the recently released comedy-drama Mother’s Day starring Jennifer Aniston, Julia Roberts, Kate Hudson. The film depicts interlinked stories about three women in different settings and on different emotional missions. Roberts plays the role of a glamorous TV host, while Hudson is a woman who wants a stronger and more cordial relationship with her mother, and Aniston is a divorcee who is looking for love

    Animal Planet plans to bring its viewers a day full of amazing stories which will put spotlight on some of the outstanding animal mothers going the extra mile for their young. The mother’s day special will air on 8 May 2016 from 12 pm to 8 pm.On one hand the viewers can see Amarobia Spider mom sacrificing her life to be often eaten by her newborns while on the other hand Koalas will be seen feeding on poisonous eucalyptus leaves and building up tolerance in her babies by feeding them her own faeces.  Orangutan moms will nurse their offspring until they reach the age or 6 or 7.

    Some of the episodes for the day includes Heart of a Lioness portraying some places on earth where legends come alive.  An inversion of nature baffles the scientific world when a young lioness in Samburu Reserve, Kenya, sets aside her predatory instincts to adopt a baby oryx antelope and mother it with infinite tenderness for 16 days.  Foregoing her most basic needs she proved both a compassionate and wise protector.

    AXN will celebrate this day by screening popular American series Extant, a futuristic thriller centred around a female astronaut Molly Woods, essayed by Academy Award Winning actress Halle Berry,mother to an alien and a humanic, fight against her detractors to protect her children.The series will air from 12 pm to 6 pm.

    Moms and daughters can also witness a three hour star studded special show called Shukriya Maa from 5:30 pm where celebrities from Bollywood and Television will pay a loving tribute to their mothers and thank them in their own unique special ways. The show features Soha Ali Khan surprising mother Sharmila Tagore by travelling to Delhi and presenting her with a Kindle since she’s a voracious reader. The gorgeous mother-daughter duo will be seen sharing interesting anecdotes from their lives. Farah Khan, Karishma Kapoor, etc will be seen sharing their innermost feelings and lesser known facts with their moms and how their kids are quite like their granny.

    Karanvir Bohra will get caught off guard when his mom reveals what a naughty boy he was right from his younger days while Karan Tacker’s mother shares that he has always been the good boy all his life and has remained humble and the most important thing she loves about Karan is that even today when he comes late from shoots he comes and meets them and then only he goes back to his room. Actor Mouny Roy will be seen dancing on few songs and get emotional as she requested her mother to not leave her like Baba did, leaving everyone on the sets with a lump in their throat. Ragini Khanna, Sayantani Ghosh, Shiny and Anita Hassanandani will be seen dedicating various acts expressing gratitude towards their mothers for their unflinching love and support through thick and thin.

    Culture Machine has released a latest video on Blush encouraging viewers to confess their closely held secrets to their moms. When people stand in front of the camera and confess their deepest, darkest and silliest secrets to their mother, it provokes us to think that maybe it is time to look at one of the most important relationships of our life from another perspective. From telling her about being gay to when one had sex for the first time, from sharing a deep pain about sexual abuse to apologies for stealing money, these individuals in the video have said aloud their heart’s most intimate secrets to their mothers. This video is not only very moving but also thought-provoking.

    Savour some of the most intimate and extraordinary mother-child moments of the world. So enjoy this Sunday with you mother and don’t forget to tell her how much you love her….

  • ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    MUMBAI: Zee TV has won laurels for two of its digital engagement campaigns at the fourth Asian Customer Engagement Forum and Awards (ACEF). It won a Gold for the first of its kind Google Voting innovation for its dance reality show Dance India Dance 5 in the online media category for successful use of technology and a Silver in the mobile marketing category for the Janbaaz Sindbad Mobile Game.

    Zee TV business head Pradeep Hejmadi said, “Through innovations across social media, smartphone apps and the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital space amongst Hindi GECs. The channel has constantly pushed the envelope digitally, initiating concepts such as ‘Missed Call’ voting, incentivizing voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards  and DID Super Moms respectively. Last year, we introduced yet another exciting voting mechanism in the history of Indian television in which viewers could vote for their favorite reality TV contestant through a Google search. Also, Janbaaz Sindbad mobile app was specifically designed to create an immersive experience for the user about the world Sindbad lived in and drive appointment viewership. Both the initiatives not only encouraged wider participation but also gave consumers an enhanced brand experience. With the growing digital audience, they were successful attempts in raising the bar in terms of consumer engagement.”

    ACEF helps promote the best brands, organizations, agencies and individuals for their outstanding achievements in customer engagement & brand excellence. It presents the best practices, campaigns, activities and initiatives as benchmarks for others to emulate. The awards this year received 430 entries from across the APAC regions in various mediums of marketing that included Digital, Mobile, Radio, Television, OOH, Event and Promotional, BTL Activity, Magazine, Newspaper and Online. 

  • ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    MUMBAI: Zee TV has won laurels for two of its digital engagement campaigns at the fourth Asian Customer Engagement Forum and Awards (ACEF). It won a Gold for the first of its kind Google Voting innovation for its dance reality show Dance India Dance 5 in the online media category for successful use of technology and a Silver in the mobile marketing category for the Janbaaz Sindbad Mobile Game.

    Zee TV business head Pradeep Hejmadi said, “Through innovations across social media, smartphone apps and the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital space amongst Hindi GECs. The channel has constantly pushed the envelope digitally, initiating concepts such as ‘Missed Call’ voting, incentivizing voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards  and DID Super Moms respectively. Last year, we introduced yet another exciting voting mechanism in the history of Indian television in which viewers could vote for their favorite reality TV contestant through a Google search. Also, Janbaaz Sindbad mobile app was specifically designed to create an immersive experience for the user about the world Sindbad lived in and drive appointment viewership. Both the initiatives not only encouraged wider participation but also gave consumers an enhanced brand experience. With the growing digital audience, they were successful attempts in raising the bar in terms of consumer engagement.”

    ACEF helps promote the best brands, organizations, agencies and individuals for their outstanding achievements in customer engagement & brand excellence. It presents the best practices, campaigns, activities and initiatives as benchmarks for others to emulate. The awards this year received 430 entries from across the APAC regions in various mediums of marketing that included Digital, Mobile, Radio, Television, OOH, Event and Promotional, BTL Activity, Magazine, Newspaper and Online. 

  • Zee is most trusted television brand: Brand Trust Report 2016

    Zee is most trusted television brand: Brand Trust Report 2016

    BENGALURU: Last year, the Subhash Chandra led Zee brand was ranked at first place in the Media category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015) by the TRA (formerly Trust Research Advisory). This year, the sixth edition of the Brand Trust Report (BTR) brought out by the same company, ranks Zee as the most trusted brand in the Media–TV category.

    Zee is also the most trusted brand in the Hindi GEC category as per the report.  Zee’s ranking among the top 1,000 trusted brands in India has improved by 15 places to 176 all India in BTR-2016 from 191 in BTR-2015. Overall, across all categories of Media in India, Zee is the third most trusted brand in India as per BTR-2016.

    In the Media-TV category, Zee is followed by Star Gold and Zee News in descending order of BTR ranks.

    In the Television Hindi-GEC category, Zee is followed by Star Gold at second place which at BTR rank of 224. Star Gold has entered the list for the first time. Star Plus at third place has BTR ranking of 328 in 2016 as compared to 579 in 2015.

    As per the report, Zee Media Corporation’s Zee News is the most trusted brand in the Television-Hindi News category and the third most trusted brand in the Media-TV category. Zee News has entered BTR’s most trusted 1,000 brands with a ranking of 226, just two places lower than Star Gold.

    In the Television-Hindi-News category, Zee News is followed by Aaj Tak with a BTR ranking of 238 in 2016 as compared to 947 in the previous year’s edition. ABP News stands at third place in the category with a rank of 436, declining by 84 places from the rank of 352 in BTR-2015. Television-English News has only one entry-BBC with a BTR-2016 ranking of 538 as compared to a BTR-2015 ranking of 583.

    In BTR-2016, Hindustan Times leads all media brands across all media categories in India with a BTR rank of 112, with an improvement of 316 ranks. Last year Hindustan Times had a BTR rank of 428. As mentioned above, overall among all Media brands, Zee stands at number 3, behind Fever FM which has entered the BTR rankings with a rank of 156 this year.

    In the Media-Radio FM category, Fever FM is followed by 92.7 Big FM with a BTR rank of 370 in 2016 as compared to a BTR rank of 890 last year. At third place is 98.3 Radio Mirchi FM with a BTR rank of 533 in this year as compared to a BTR rank of 904 last year.

    Hindustan Times leads the Media-Print category in Newspapers-English, followed by The Times of India with a BTR ranking of 205 in 2016 as against a ranking of 340 last year. ZMCL’s print publication DNA stands third in the category with a BTR rank of 240 in this year as compared to a rank of 626 last year.

    The Brand Trust Report, India Study, is a comparison of the trust held in brands. TRA says that BTR-2016, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 18000 hours of fieldwork covering 2,500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14,000/-.

  • Zee is most trusted television brand: Brand Trust Report 2016

    Zee is most trusted television brand: Brand Trust Report 2016

    BENGALURU: Last year, the Subhash Chandra led Zee brand was ranked at first place in the Media category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015) by the TRA (formerly Trust Research Advisory). This year, the sixth edition of the Brand Trust Report (BTR) brought out by the same company, ranks Zee as the most trusted brand in the Media–TV category.

    Zee is also the most trusted brand in the Hindi GEC category as per the report.  Zee’s ranking among the top 1,000 trusted brands in India has improved by 15 places to 176 all India in BTR-2016 from 191 in BTR-2015. Overall, across all categories of Media in India, Zee is the third most trusted brand in India as per BTR-2016.

    In the Media-TV category, Zee is followed by Star Gold and Zee News in descending order of BTR ranks.

    In the Television Hindi-GEC category, Zee is followed by Star Gold at second place which at BTR rank of 224. Star Gold has entered the list for the first time. Star Plus at third place has BTR ranking of 328 in 2016 as compared to 579 in 2015.

    As per the report, Zee Media Corporation’s Zee News is the most trusted brand in the Television-Hindi News category and the third most trusted brand in the Media-TV category. Zee News has entered BTR’s most trusted 1,000 brands with a ranking of 226, just two places lower than Star Gold.

    In the Television-Hindi-News category, Zee News is followed by Aaj Tak with a BTR ranking of 238 in 2016 as compared to 947 in the previous year’s edition. ABP News stands at third place in the category with a rank of 436, declining by 84 places from the rank of 352 in BTR-2015. Television-English News has only one entry-BBC with a BTR-2016 ranking of 538 as compared to a BTR-2015 ranking of 583.

    In BTR-2016, Hindustan Times leads all media brands across all media categories in India with a BTR rank of 112, with an improvement of 316 ranks. Last year Hindustan Times had a BTR rank of 428. As mentioned above, overall among all Media brands, Zee stands at number 3, behind Fever FM which has entered the BTR rankings with a rank of 156 this year.

    In the Media-Radio FM category, Fever FM is followed by 92.7 Big FM with a BTR rank of 370 in 2016 as compared to a BTR rank of 890 last year. At third place is 98.3 Radio Mirchi FM with a BTR rank of 533 in this year as compared to a BTR rank of 904 last year.

    Hindustan Times leads the Media-Print category in Newspapers-English, followed by The Times of India with a BTR ranking of 205 in 2016 as against a ranking of 340 last year. ZMCL’s print publication DNA stands third in the category with a BTR rank of 240 in this year as compared to a rank of 626 last year.

    The Brand Trust Report, India Study, is a comparison of the trust held in brands. TRA says that BTR-2016, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 18000 hours of fieldwork covering 2,500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14,000/-.

  • Zee Hindi movie cluster bags seven awards at The Asian Customer Engagement Forum (ACEF) awards

    Zee Hindi movie cluster bags seven awards at The Asian Customer Engagement Forum (ACEF) awards

    MUMBAI: The Asian Customer Engagement Forum (ACEF) awarded Zee Hindi Movies Cluster including Zee Cinema, &pictures and Zee Classic amongst others with seven awards recently in Mumbai. Zee Cinema bagged two gold awards, &pictures won one gold and two bronze awards, and Zee Classic is awarded with one gold and one bronze award. 

    Zee Hindi Movies Cluster Business Head Ruchir Tiwari commented, “We are extremely happy to have won seven awards at ACEF awards which is a global platform for recognition in the industry. It keeps us motivated to entertain our viewers in the best way we can.”

    Zee Cinema  won the prestigious gold award in the Innovation category for LUX Zee Cine Awards 2016. The mobile campaign reached out to a whopping 1.3 million users where people were creatively engaged in interactive activities. The channel won another gold award for efficient effectiveness of Digital Marketing for the promotion of World Television Premiere of Singh is Bliing. The campaign encompassed all social media platforms with the objective of reaching out to the maximum number of people.  

    &pictures won the gold award for Best Use of Celebrity Endorsement in the online media category for the World Television Premiere of Badlapur. A trade mailer idea was conceptualized in which the mail appears to be a letter written by Varun Dhawan, the lead actor of the movie. A bronze award was given for innovation in the Newspaper category for the promotion of Badlapur. The print advertorial conveyed the high points of the story of the movie Badlapur, in the form of news articles. Lastly, the channel also won a Bronze award for showcasing creativity in the Newspaper category for promoting the &pictures premiere of Tanu Weds Manu Returns. The print ad was made in the format of a wedding invitation card, inviting readers to attend the crazy wedding and figure out who finally gets married.

    Zee Classic won the esteemed gold ACEF award for innovation in the Publication category for its very successful movie festival – Classic Debut. To endorse the festival, channel along with IMPACT magazine contacted fourteen well known media personalities of current times and published a 4 page advertorial highlighting the debut of these personalities in the industry. The channel also won a bronze award for innovation in the Out of Home Media category for the Zee Classic Train Activity done for “The Golden Years with Javed Akhtar”. Local trains in Mumbai were selected and were exclusively branded as Zee Classic Radio trains along with playing classic melodies and untold stories narrated by the veteran lyricist and poet, Javed Akhtar. 

    ACEF Awards recognizes excellence in the field of customer engagement campaigns and activities across Asia. It provides a platform for recognition and learning in perhaps the most critical, emerging area of content creation