Category: GECs

  • The Epic channel bags six metals at Promax India Awards

    The Epic channel bags six metals at Promax India Awards

    Mumbai: On May 12 Promax India Awards honored The EPIC Channel with six awards. The channel won four Gold and two Silver awards.

    Of the four Gold awards, the ‘EPIC At 10’ promotion won two of these awards for the Best Integrated Marketing Campaign (Out-Of-House) and the Best Launch Campaign (Out-Of-House).  The show ‘Raja, Rasoi Aur Anya Kahaniyaan’ was awarded with the Best Promo Using Only Programming Footage. While the program, ‘Khwaabon Ka Safar’ won a gold for the Best Innovative Use of Digital.

    One silver was awarded for the Best Sound Editing for the acclaimed show, Raja, Rasoi Aur Anya Kahaniyaan while the other silver was given to Khwaabon Ka Safar for the Best Co-Branded Promotion with Philips.

    The Epic AT 10 campaign won the awards for sheer originality in content and creativity. It was conceptualized by Grey Worldwide who innovatively used Bollywood stalwarts including Anurag Basu, Javed Akhtar and Naseeruddin Shah to launch the three shows, Stories by Rabindranath Tagore, Jaane Pehchaane With Jaaved Akhtar and Mid-Wicket Tales With Naseeruddin Shah.

     

  • Major reshuffle in Colors’ programming; ‘Shakti’ replaces ‘Balika Vadhu’ at 8pm

    Major reshuffle in Colors’ programming; ‘Shakti’ replaces ‘Balika Vadhu’ at 8pm

    MUMBAI: One of the longest running shows on Colors – Balika Vadhu has been shifted to a new slot as the channel is keen to bring its upcoming series by Rashmi Sharma Telefilms’Shakti on to the 8pm time band.

    Rashmi Sharma Telefilms has another show Sasural Simar Ka at the 7.30 pm time slot.Sasural Simar Ka is also among the top five programmes as per Broadcast Audience Research Council (BARC) data.

    Produced by Sphere Origins, Balika Vadhu will be aired at the 6.30 pm time band whereasIshq Ka Rang Safed will be aired at 6 pm. According to sources, Balika Vadhu has failed to generate positive ratings for the channel and hence has been shifted to early prime time.

    Balika Vadhu …Lamhe Pyaar Ke took a leap forward on 25 April. Anandi’s last wish gives her daughter, Nandini the wings to achieve her dreams and dictate her own future. Balika Vadhu will narrate a story of love and aspirations as they erase the memories of pain and longing of Nandini’s childhood. As an established doctor, Nandini finds a purpose which helps her to overcome the stigma of her past and chart the way for a journey that promises happiness beyond comprehension.

    Rashmi Sharma’s upcoming show Shakti.. Astitava Ke Eshaas Ki, is a tale of two sisters. The daily show will be aired from 30 May from Monday – Friday at 8pm.  

  • Major reshuffle in Colors’ programming; ‘Shakti’ replaces ‘Balika Vadhu’ at 8pm

    Major reshuffle in Colors’ programming; ‘Shakti’ replaces ‘Balika Vadhu’ at 8pm

    MUMBAI: One of the longest running shows on Colors – Balika Vadhu has been shifted to a new slot as the channel is keen to bring its upcoming series by Rashmi Sharma Telefilms’Shakti on to the 8pm time band.

    Rashmi Sharma Telefilms has another show Sasural Simar Ka at the 7.30 pm time slot.Sasural Simar Ka is also among the top five programmes as per Broadcast Audience Research Council (BARC) data.

    Produced by Sphere Origins, Balika Vadhu will be aired at the 6.30 pm time band whereasIshq Ka Rang Safed will be aired at 6 pm. According to sources, Balika Vadhu has failed to generate positive ratings for the channel and hence has been shifted to early prime time.

    Balika Vadhu …Lamhe Pyaar Ke took a leap forward on 25 April. Anandi’s last wish gives her daughter, Nandini the wings to achieve her dreams and dictate her own future. Balika Vadhu will narrate a story of love and aspirations as they erase the memories of pain and longing of Nandini’s childhood. As an established doctor, Nandini finds a purpose which helps her to overcome the stigma of her past and chart the way for a journey that promises happiness beyond comprehension.

    Rashmi Sharma’s upcoming show Shakti.. Astitava Ke Eshaas Ki, is a tale of two sisters. The daily show will be aired from 30 May from Monday – Friday at 8pm.  

  • Sony’s four new shows from different genres

    Sony’s four new shows from different genres

    MUMBAI: Sony Entertainment Television has always given some of best and memorable shows to Indian television. In a bid to grab eyeballs, Sony Entertainment Television has been gearing up to regale its audience with a fresh line up of the shows over the last few months. As of now channel has launch plans for a further mix that consists of a reality show and three soaps that cover romance, a thriller and a comedy show. The channel launched the much awaited show with Kapil Sharma – The Kapil Sharma Show a couple of weeks ago.

    Here’s what’s new on the Sony Entertainment Slate.

    After producing reality shows like Indian Idol, Jhalak Dikhlaa Jaa and Khatro Ke Khiladi and Boogie Woogie, Sony Entertainment Television is all set to bring another reality show Super Dancer for Indian audiences. Produced by Frames Production, Super Dancer will be a kids dance reality show.

    Since February this year, the channel has been continuously bringing in fresh content. With the launch of two new shows – Kuch Rang Pyaar Ke Aise Bhi and EK Duje Ke Vaste on 29 February, the channel has been curating an array of new shows.

    Adding to that array, Sony Entertainment Television will be launching two more new shows. One of the most famous names in television industry, Kavita Barjataya will be producing her first show with Sony – Ek Rishta Saajhedaari Ka, a love story. The leads are played by Kinshuk Vadiya of the Shakalaka Boom Boom fame and Shivya Pathania.  Vaidya returns to the small screen after a decade

    Another fiction show on Sony Entertainment Television will be Cinevistaas’ psychological thriller Behaad. Jennifer Winget and Kushal Tandon are playing the leads in the show. According to the sources the show will be a weekend property.

    Apart from this the channel is also exploring a new show in the comedy genre with Shashi Sumeet production’s Mere Bhai Ki Dulhaniya.

     

  • Sony’s four new shows from different genres

    Sony’s four new shows from different genres

    MUMBAI: Sony Entertainment Television has always given some of best and memorable shows to Indian television. In a bid to grab eyeballs, Sony Entertainment Television has been gearing up to regale its audience with a fresh line up of the shows over the last few months. As of now channel has launch plans for a further mix that consists of a reality show and three soaps that cover romance, a thriller and a comedy show. The channel launched the much awaited show with Kapil Sharma – The Kapil Sharma Show a couple of weeks ago.

    Here’s what’s new on the Sony Entertainment Slate.

    After producing reality shows like Indian Idol, Jhalak Dikhlaa Jaa and Khatro Ke Khiladi and Boogie Woogie, Sony Entertainment Television is all set to bring another reality show Super Dancer for Indian audiences. Produced by Frames Production, Super Dancer will be a kids dance reality show.

    Since February this year, the channel has been continuously bringing in fresh content. With the launch of two new shows – Kuch Rang Pyaar Ke Aise Bhi and EK Duje Ke Vaste on 29 February, the channel has been curating an array of new shows.

    Adding to that array, Sony Entertainment Television will be launching two more new shows. One of the most famous names in television industry, Kavita Barjataya will be producing her first show with Sony – Ek Rishta Saajhedaari Ka, a love story. The leads are played by Kinshuk Vadiya of the Shakalaka Boom Boom fame and Shivya Pathania.  Vaidya returns to the small screen after a decade

    Another fiction show on Sony Entertainment Television will be Cinevistaas’ psychological thriller Behaad. Jennifer Winget and Kushal Tandon are playing the leads in the show. According to the sources the show will be a weekend property.

    Apart from this the channel is also exploring a new show in the comedy genre with Shashi Sumeet production’s Mere Bhai Ki Dulhaniya.

     

  • Zindagi wins Big at the PromaxBDA Awards

    Zindagi wins Big at the PromaxBDA Awards

    MUMBAI:  Zindagi has not only been winning the hearts of its viewers across the country but also winning awards for its unique marketing campaigns. At the recently held PromaxBDA Awards, that recognises excellence in on-air promotion, branding and advertising, Zindagi won two prominent awards. The channel won a Gold for Best Drama Promo for Kitni Girhain Baaki Hain and Silver for Best Integrated Marketing Campaign (Out-of-House) for their first original fiction show Bhaage Re Mann (BRM)

    The special promo that got the coveted PromaxBDA Gold for Best Drama Promo was designed by Zindagi for their show Kitni Girhain Baaki Hain to showcase the various issues faced by women. The show, a series of telefilms based on real life situations addressing issues related to women was one of the flagship shows with which the channel was launched.

    The campaign which won Silver for Best Integrated Marketing Campaign (Out-of-House) was executed by the channel for Bhaage Re Mann, their 1st original fiction show, to introduce the show to the target audience. To create buzz around the show, the main protagonist Padmni’s unique quality of diving straight into a problem & providing solution without overstating the obvious was used to deliver hard hitting social messages. The outdoor campaign was used to create awareness on social issues like Road Safety, Washroom Etiquettes, Pollution, Inflation and Dangers of Rail Tracks Crossing.  Similar contextual messages were also used in Train Audio Spots, Radio and Retail Outlets. The campaign was a success with the show opening at a 45% higher reach.

    The prestigious PromaxBDA awards recognises the very best work produced by the industry to get a programming, channel or brand noticed. The Awards are open to Satellite, Cable, Broadcast Television, Radio Station and associated new media, their agencies and production houses and are judged basis message effectiveness, overall creativity and originality of concept.

     

  • Zindagi wins Big at the PromaxBDA Awards

    Zindagi wins Big at the PromaxBDA Awards

    MUMBAI:  Zindagi has not only been winning the hearts of its viewers across the country but also winning awards for its unique marketing campaigns. At the recently held PromaxBDA Awards, that recognises excellence in on-air promotion, branding and advertising, Zindagi won two prominent awards. The channel won a Gold for Best Drama Promo for Kitni Girhain Baaki Hain and Silver for Best Integrated Marketing Campaign (Out-of-House) for their first original fiction show Bhaage Re Mann (BRM)

    The special promo that got the coveted PromaxBDA Gold for Best Drama Promo was designed by Zindagi for their show Kitni Girhain Baaki Hain to showcase the various issues faced by women. The show, a series of telefilms based on real life situations addressing issues related to women was one of the flagship shows with which the channel was launched.

    The campaign which won Silver for Best Integrated Marketing Campaign (Out-of-House) was executed by the channel for Bhaage Re Mann, their 1st original fiction show, to introduce the show to the target audience. To create buzz around the show, the main protagonist Padmni’s unique quality of diving straight into a problem & providing solution without overstating the obvious was used to deliver hard hitting social messages. The outdoor campaign was used to create awareness on social issues like Road Safety, Washroom Etiquettes, Pollution, Inflation and Dangers of Rail Tracks Crossing.  Similar contextual messages were also used in Train Audio Spots, Radio and Retail Outlets. The campaign was a success with the show opening at a 45% higher reach.

    The prestigious PromaxBDA awards recognises the very best work produced by the industry to get a programming, channel or brand noticed. The Awards are open to Satellite, Cable, Broadcast Television, Radio Station and associated new media, their agencies and production houses and are judged basis message effectiveness, overall creativity and originality of concept.

     

  • FY-16: Zeel’s revenue up 20 percent on higher ad, subscription revenue

    FY-16: Zeel’s revenue up 20 percent on higher ad, subscription revenue

    BENGALURU: The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 19.8 per cent  hike revenue for the year ended 31 March 2016 (FY-16, current year) as compared to the previous year. The growth was driven by a 28.9 percent growth in Zeel’s advertising (ad) revenue, supplemented by a 14.7 percent growth in subscription revenue. Zeel reported consolidated revenue (Total income from operations, TIO) of Rs 5,851.46 crore in FY-16 as compared to Rs 4,883.65 crore in FY-15.

    Note: (1) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.
    (2) All numbers in this report are consolidated unless stated otherwise.

    Ad revenue in the current year was Rs 3,429.64 (58.6 percent of TIO) as compared to Rs 2,660.30 crore (54.5 percent of TIO) in the previous year. Subscription revenue in the current year was Rs 2,057.87 crore (35.2 percent of TIO) as compared to Rs 1,793,48 crore (36.7 percent of TIO) in FY-15.

    Profit after tax (PAT) for the current year increased 5 percent to Rs 1,026.77 crore (17.5 percent margin) as compared to Rs 977.50 crore (20 percent margin) in FY-15.

    Zeel’s Operating profit (EBITDA) for FY-16 stood at Rs 1,509.55 crore (25.8 percent EBITDA Margin) which was 20.4 percent higher than the Rs 1,253.70 crore (25.7 percent EBIDTA margin).

    Total Expenditure in FY-16 increased 19.7 percent to Rs 4,425.95 crore (75.6 percent of TIO) from Rs 3,692.27 crore (75.7 percent of TIO).

    Numbers for Q4-16

    For the quarter ended 31 March 2016 (Q1-16, current quarter), TIO  increased 13.7 percent year-over-year (y-o-y) to Rs 1,531.62 crore from Rs 1,347.05 crore, but declined 4 percent quarter-over-quarter (q-o-q) from Rs 1,595.08 crore in the immediate trailing quarter.

    Zeel reported 29.1 percent growth in y-o-y ad revenue to Rs 864.51 crore as compared to Rs 669.66 crore (47.7 percent of TIO). The current quarter’s ad revenue however declined 8.2 percent q-o-q from Rs 941.88 crore (59 per cent ofTIO).

    Subscription revenue in Q1-16 increased 16.4 percent y-o-y to Rs 594.41 crore (38.8 percent of TIO) as compared to Rs 510.77 crore (37.9 percent of TIO) in Q4-15 and increased 13.9 percent q-o-q from Rs 521.80 crore (32.7 percent of TIO) in Q3-16.

    PAT in the current quarter increased 6.9 percent y-o-y to Rs 260.61 crore (17 percent margin) from Rs 230.77 crore (17.1 percent margin), but declined 5.2 percent q-o-q from Rs 275 crore (17.2 percent margin).

    EBIDTA in the current quarter increased 52.7 percent y-o-y to Rs 413.57 crore (27 percent EBIDTA margin) from Rs 270.75 crore (20.1 percent margin), but declined 3.9 percent q-o-q from Rs 430.19 crore (27 percent EBIDTA margin).

    Total Expenditure in Q4-16 increased 4.7 percent y-o-y to Rs 1,145.38 crore (74.8 percent of TIO) from Rs 1,093.70 crore (78 percent of TIO), but declined 3.3 percent q-o-q from Rs 1,185.01 crore (74.3 percent of TIO) in Q3-16.

    Company Speak

    Chandra added, “The results have once again shown that the Company is committed to the goal of profitable growth and enhancing shareholder wealth. The growth in the quarter has been satisfactory and the investment in the new channels has started showing results. We strive to seek out growth opportunities which will give sustainable long term growth. True to our philosophy of ‘World is one family’, we will continue to entertain the audience around the world with our content.”

    Zeel managing director and CEO Punit Goenka, Managing said, “I am happy to announce that our sustained growth momentum through the year continued in the fourth quarter as well and we have ended the year on a strong note. Our growth has been ahead of the market growth trajectory which is being reflected in the improving viewership share of our network. We continue to see strong growth in both existing and new products.”

    “In the last quarter we launched OZEE which is a one stop destination for all Zee content online. We understand that Digital will be a key part of our growth in the future and hence we are geared for expansion on that front as well. We also rebranded our sports channel portfolio in line with our vision to provide the consumer a superior viewing experience.”

    “We would continue to innovate on the content front to serve our audiences. With the growth in consumption on digital platforms the content production has been democratized and it will lead to increase in content variety for the consumer. Zee has a strong pedigree in the content creation business and we will continue to maintain and build on it,” added Goenka.

    Click here for earnings release.

    Click here for Financial release.

  • FY-16: Zeel’s revenue up 20 percent on higher ad, subscription revenue

    FY-16: Zeel’s revenue up 20 percent on higher ad, subscription revenue

    BENGALURU: The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 19.8 per cent  hike revenue for the year ended 31 March 2016 (FY-16, current year) as compared to the previous year. The growth was driven by a 28.9 percent growth in Zeel’s advertising (ad) revenue, supplemented by a 14.7 percent growth in subscription revenue. Zeel reported consolidated revenue (Total income from operations, TIO) of Rs 5,851.46 crore in FY-16 as compared to Rs 4,883.65 crore in FY-15.

    Note: (1) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.
    (2) All numbers in this report are consolidated unless stated otherwise.

    Ad revenue in the current year was Rs 3,429.64 (58.6 percent of TIO) as compared to Rs 2,660.30 crore (54.5 percent of TIO) in the previous year. Subscription revenue in the current year was Rs 2,057.87 crore (35.2 percent of TIO) as compared to Rs 1,793,48 crore (36.7 percent of TIO) in FY-15.

    Profit after tax (PAT) for the current year increased 5 percent to Rs 1,026.77 crore (17.5 percent margin) as compared to Rs 977.50 crore (20 percent margin) in FY-15.

    Zeel’s Operating profit (EBITDA) for FY-16 stood at Rs 1,509.55 crore (25.8 percent EBITDA Margin) which was 20.4 percent higher than the Rs 1,253.70 crore (25.7 percent EBIDTA margin).

    Total Expenditure in FY-16 increased 19.7 percent to Rs 4,425.95 crore (75.6 percent of TIO) from Rs 3,692.27 crore (75.7 percent of TIO).

    Numbers for Q4-16

    For the quarter ended 31 March 2016 (Q1-16, current quarter), TIO  increased 13.7 percent year-over-year (y-o-y) to Rs 1,531.62 crore from Rs 1,347.05 crore, but declined 4 percent quarter-over-quarter (q-o-q) from Rs 1,595.08 crore in the immediate trailing quarter.

    Zeel reported 29.1 percent growth in y-o-y ad revenue to Rs 864.51 crore as compared to Rs 669.66 crore (47.7 percent of TIO). The current quarter’s ad revenue however declined 8.2 percent q-o-q from Rs 941.88 crore (59 per cent ofTIO).

    Subscription revenue in Q1-16 increased 16.4 percent y-o-y to Rs 594.41 crore (38.8 percent of TIO) as compared to Rs 510.77 crore (37.9 percent of TIO) in Q4-15 and increased 13.9 percent q-o-q from Rs 521.80 crore (32.7 percent of TIO) in Q3-16.

    PAT in the current quarter increased 6.9 percent y-o-y to Rs 260.61 crore (17 percent margin) from Rs 230.77 crore (17.1 percent margin), but declined 5.2 percent q-o-q from Rs 275 crore (17.2 percent margin).

    EBIDTA in the current quarter increased 52.7 percent y-o-y to Rs 413.57 crore (27 percent EBIDTA margin) from Rs 270.75 crore (20.1 percent margin), but declined 3.9 percent q-o-q from Rs 430.19 crore (27 percent EBIDTA margin).

    Total Expenditure in Q4-16 increased 4.7 percent y-o-y to Rs 1,145.38 crore (74.8 percent of TIO) from Rs 1,093.70 crore (78 percent of TIO), but declined 3.3 percent q-o-q from Rs 1,185.01 crore (74.3 percent of TIO) in Q3-16.

    Company Speak

    Chandra added, “The results have once again shown that the Company is committed to the goal of profitable growth and enhancing shareholder wealth. The growth in the quarter has been satisfactory and the investment in the new channels has started showing results. We strive to seek out growth opportunities which will give sustainable long term growth. True to our philosophy of ‘World is one family’, we will continue to entertain the audience around the world with our content.”

    Zeel managing director and CEO Punit Goenka, Managing said, “I am happy to announce that our sustained growth momentum through the year continued in the fourth quarter as well and we have ended the year on a strong note. Our growth has been ahead of the market growth trajectory which is being reflected in the improving viewership share of our network. We continue to see strong growth in both existing and new products.”

    “In the last quarter we launched OZEE which is a one stop destination for all Zee content online. We understand that Digital will be a key part of our growth in the future and hence we are geared for expansion on that front as well. We also rebranded our sports channel portfolio in line with our vision to provide the consumer a superior viewing experience.”

    “We would continue to innovate on the content front to serve our audiences. With the growth in consumption on digital platforms the content production has been democratized and it will lead to increase in content variety for the consumer. Zee has a strong pedigree in the content creation business and we will continue to maintain and build on it,” added Goenka.

    Click here for earnings release.

    Click here for Financial release.

  • Swachh Bharat to Chakachak Mumbai – Viacom18 takes the road to prosperity through cleanliness

    Swachh Bharat to Chakachak Mumbai – Viacom18 takes the road to prosperity through cleanliness

    MUMBAI: With more than half the country’s population without access to a toilet, coupled with the peril of open defecation India is facing a sanitation crisis. While the Honourable Prime Minister Narendra Modi’s Swachh Bharat Abhiyan has seen a number of corporates aligning with the cause, a majority of the work has focussed on construction of toilets in the rural India. But with each passing day, the realization dawns that building awareness about the need to use toilets is as, and perhaps more, important in realizing the dream of an open defecation free India.

    And it is in this spirit that, at a recently concluded cleanliness and sanitation awareness drive, Viacom18 flagged off its CSR behaviour change communication campaign to tackle the unhygienic sanitation condition in the slums of Mumbai. The company has adopted 4 slums (Subhash Nagar, Dsouza Chawl, Upadhyay Nagar and Salve Nagar) in the densely populated Andheri suburb of Mumbai. Under the umbrella of ‘Chakachak Mumbai’, Viacom18 has been working over the last year, to renovate and reconstruct over 200 toilets for the residents of these areas. Underlining the importance of instigating a change in people’s mindset at the ground level, Viacom18 has roped in Padma Shri and Ramon Magsaysay award winner Jockin Arputham and under-privileged women’s self-help collective Mahila Milan, to undertake a concerted behaviour change communication programme. 

    Viacom18 group CEO Sudhanshu Vats flagged off the drive along with Kesarben Patel, Corporator – Salve Nagar, K-East Ward, Andheri East and well-known Marathi film personalities Mahesh Kothare, Urmila Kanetkar Kothare and Sonalee Kulkarni. 

    “It is my firm belief that just as its people define the organization, the organization has a soul that is the collective of its people. It is with this belief that Viacom18 has been at the forefront of amplifying socially relevant issues, through our movies, tv series, support for social causes and various on ground activities. When we formalized our CSR journey, we decided to contribute towards realizing the challenging dream of a Swachh Bharat, both through enhancing infrastructure and building awareness,” said Sudhanshu Vats, Group CEO, Viacom18. He further added, “We are India’s favourite storytellers and we decided to leverage that primary strength to build the story of why good sanitary practices are important. Thus our entire behaviour change communication campaign focusses on how cleanliness leads to prosperity.”

    On the initiative Kesarben Patel, Corporator – Salve Nagar, K-East Ward, Andheri East, remarked, “The government is happy to encourage like-minded stakeholders for the benefit of each and every individual in the city and communities at large. These toilets are a step towards providing each and every citizen with access to clean sanitation. Now the onus is on the community to use these toilets judiciously, own them and safeguard it as an asset to the community. Just building these toilets, is not the objective of us or Viacom18, we would want the community to use them. We should eliminate Open Defecation from the community.”

    With the 360 degree approach of infrastructure development and behaviour change communication programme, Chakachak Mumbai looks set to bring about a noticeable improvement in the swachhta quotient of this maximum city.