ITV

Category: GECs

  • ZEE Biskope unveils Vishkanya: A riveting addition to Its original content portfolio

    ZEE Biskope unveils Vishkanya: A riveting addition to Its original content portfolio

    Mumbai: Right from its launch, ZEE Biskope has taken the Bhojpuri entertainment market on a rise. The brand has demonstrated its strength in sharply deep diving into consumer insights. With a never-seen-before launch in the category, the channel has served the Bhojpuri entertainment industry with novel and category first initiatives at all fronts – be it curated movie festivals based on topicality, new World TV Premieres, non-fiction chat shows & comedy shows or viewer engagement drives on the marketing front that were received with humungous response from its first to its present. In short, the channel has been the thought leader in showcasing how an otherwise commoditized Bhojiwood can be professionally served with curated and hyperlocal content. Taking this spirit ahead, the channel embarked into a new journey on the content front where it is producing original movies under the banner of “ZEE Biskope Originals”. Given Bhojpuri moves are largely created for single theatre male audience base in metros and mini metros, it leaves a large throng of family viewership devoid of homely entertainment and novelty in their own beloved category. ZBO is a curated attempt to satiate this deep seated need to see cultural stories with novelty of genre and format in one’s own beloved language and thus a wholesome entertainment to be savored by each unit of family in equal enthusiasm. The inaugural original production Preet Ka Saaya launched last year received huge success as it marked 166% slot viewership growth (Wk’20, 2023 basis prev 4 wks) and the third highest slot TSV in the quarter (Q1 FY24).

    Taking this rewarding journey ahead, ZEE Biskope is all set to launch its second ZBO – Vishkanya  on 17 February at 7 pm in Jila Top band. Starring Preeti Shukla, Ritesh Updhyay & Sanyojita Ray, the movie promises to captivate audiences with its enthralling storyline, vibrant characters, stellar performances and unparalleled family entertainment. The storyline revolves around Vishkanya Devika (Preeti) who enters in the union of marriage with the son of her father’s friend Ratan (Ritesh). Unaware of Devika’s reality, Ratan falls in love with her. Devika on the contrary restrained herself from getting any close with him as that would kill him. It is this difference between the newly wed that weaves a tale that is entangled with of high family drama between Vishkanya, her husband and her in-laws. The story takes a jaw-dropping turn when a third person enters their house trying to break their union and harm Ratan. Why did Vishkanya get married to Ratan? What are the consequences of this marriage? Are Vishkanya’s motifs hidden in her past? Who is the third person who tries to harm their union? Will Vishkanya save her husband or eventually kill him? The compelling narrative with rich cultural elements, and stellar performances unfolds with the premiere of ZBO Vishkanya.

    The brand will be taking the movie experience a notch further with an immersive viewer engagement drive – Main Bhi Vishkanya. Viewers are invited to dress up like Vishkanya and make a video expressing their Vishkanya avatar either dancing or singing or acting and send the video to ZEE Biskope’s WhatsApp number. The 3 most creative entries will win the contest. 10 most creative entries (including the 3 winners) will be featured on ZEE Biskope on 17 Feb between 7 – 10 pm during Vishkanya movie telecast.

    Talking about this new offering ZEEL chief cluster officer, East, Samrat Ghosh said, “Since its launch, ZEE Biskope has constructively contributed towards maturing the category further. ZEE Biskope Originals is yet another step. It is not only helping to grow the category but along with that, also helping to further strengthen the film creative ecosystem in the Bhojpuri space. It is an avenue to find and showcase new pool of talents including new set of actors, directors, writers, technicians among others. The captivating stories like Vishkanya are specially designed catering to the entertainment requirement of Bhojpuri film consuming audience on TV. ZEE Biskope Originals has also opened doors for relevant brand integrations for our advertising partners who look for deeper engagements and purposeful associations for their brands.”

    On the commencement of ZEE Biskope Originals, ZEEL chief channel officer, Bhojpuri Cluster, Amarpreet Singh Saini said, “At ZEE Biskope, we are committed to create new landmarks in the Bhojpuri category through innovation and novelty. The success of the first ZBO serves as a testament to the deep appreciation our viewers hold for the captivating content we curated. Staying true to our core brand philosophy of ‘rejoicing Bhojpuriyat to its unabashed best’, the second ZEE Biskope Original movie will super serve the growing preference for family-based programming. The story weaves in regional believes and cultural folklores around supernatural phenomenon, which is bound to connect and enthral the female and family audience to the core. However, this is just the beginning of an enriching journey. We will soon go on floor with the third.” 

  • Disney and Viacom18 set to finalise deal by month’s end

    Disney and Viacom18 set to finalise deal by month’s end

    Mumbai: Disney is set to sell 60 per cent of Its assets to Viacom18 in a strategic agreement as per media reports. The deal is set to close this February.

    According to the report, the pact values the India business at $3.9 billion and the transaction is likely to close this February.

    Both Disney and Viacom 18 signed a non-binding pact in December last year, as per which Reliance was to have a 51 per cent shareholding and Disney 49 per cent.

  • Watch Tramboo Sports’ quest to make Kashmir Willow on Shark Tank India 3

    Watch Tramboo Sports’ quest to make Kashmir Willow on Shark Tank India 3

    Mumbai : Did you know cricket bats are made of two willows – English willow and Kashmiri willow? The latter, usually heavier, has been a challenge for cricket enthusiasts. But Tramboo Sports, founded by the dynamic duo, 18-year-old Hamad Tramboo and 20-year-old Saad Tramboo, has just the right solution for the problem.

    As the one of the largest manufacturers of Kashmir Willow Bats, meticulously crafted from premium grade one Kashmir willow, the Srinagar-based brand tackles the weight issue head-on. Now, with a vision to make Kashmir willow bats the preferred cricketing choice, Hamaad and Saad step onto the stage of Shark Tank India 3, seeking Rs 30 lakhs in exchange for 3 per cent equity.

    While discussing their experience on Shark Tank India, co-founder of Tramboo Sports, Hamaad Tramboo, shared, “Growing up watching Shark Tank since childhood, we never imagined that one day we would be pitching our business to the sharks. It was beyond our wildest dreams, and our experience was truly incredible, something we are still processing. From the moment we started our pitch, the sharks’ interest and energy were next level, keeping us motivated throughout. Their insightful questions challenged us to think and pushed us to showcase the true potential of our product. It was indeed an invaluable learning experience that we will never forget—a moment that will stay with us for the rest of our lives.

    Tramboo Sports’ collection includes tennis bats for tennis balls and season bats for season balls, making cricket affordable and accessible for all. The incorporation of Singapore Cane handles, adept at absorbing shocks, significantly elevates the quality of their bats. Since its inception in 2021, the brand has sold over 20,000 bats, even securing a deal for 1000 bats in Qatar. With their youthful energy, craftsmanship, and a vision to change the perception around Kashmir willow bats, Hamaad and Saad, the youngest pitchers of this season capture all Sharks’ hearts. But will that be enough to crack a deal with the Sharks?

    Watch Shark Tank India 3 to find out.

    Tune in to Shark Tank India 3 to witness Tramboo Sports’ pitch, only on Sony LIV!
     

  • #YehSmartHaiBoss contest winners met Salman Khan at the Bigg Boss house

    #YehSmartHaiBoss contest winners met Salman Khan at the Bigg Boss house

    Mumbai: Glance, smart lock screen platform announced the winners of the highly anticipated #YehSmartHaiBoss contest. The contest which ran on Glance Smart Lock Screen gave participants with a once-in-a-lifetime opportunity to meet Bollywood superstar Salman Khan on the sets of the popular reality show, BIGG BOSS Season 17.

    The #YehSmartHaiBoss contest, held from 1 November to 31 December, generated an overwhelmingly positive response from Glance consumers across India. More than 15 crore participants engaged in daily questions related to Salman Khan, BIGG Boss and the entertainment industry on their glance smart lock screen, every day. Some participants played the #yehSmartHaiBoss contest quiz more than a thousand times on their Glance Smart Lock Screens. The contest brought together people from across the country who shared a common love for Salman Khan.

    Last week, Glance announced three lucky winners from different parts of India who were granted the exclusive opportunity to meet Salman Khan at the BIGG BOSS house. These winners were selected based on their impressive number of correct answers and their unwavering enthusiasm throughout the contest.

    The winners of the #YehSmartHaiBoss Contest are:

       Mallika Ghosh from Durgapur
       Anju Dorale from Mumbai
       Arpit Singh from Bengaluru

    Glance chief marketing officer Bikash Chowdhury expressed his excitement about the unique initiative, stating, “Glance is dedicated to connecting consumers with their inspirations and shared passions through premium content, exclusive events, celebrity interactions, and more. The success of the #YehSmartHaiBoss campaign stands as a testament to this commitment. The unique campaign on Glance Smart Lock Screen has fulfilled Salman Khan fans’ dreams of meeting the star, reflecting the immense popularity of BIGG BOSS.”

    Mallika Ghosh, winner from Durgapur, West Bengal, expressed her exhilaration, stating, “Glance has truly fuelled my determination to pursue my dream of meeting Salman Khan. I am immensely grateful to Glance for providing me with this incredible opportunity to finally meet him in person.”

    Anju Dorale, winner from Mumbai, Maharashtra, shared, “Since my childhood, I have been the ultimate fan of Salman Khan, watching all his movies with great enthusiasm. I cannot thank Glance enough for organizing the remarkable #YehSmartHaiBoss contest, which brought fans like me even closer to Salman Khan. The daily quiz on Glance was an absolute delight, as it not only provided me with the opportunity to meet Salman Khan in person but also stay up to date with all the exciting news surrounding BIGG BOSS, right on my lock screen.”

    Arpit Singh, winner from Bengaluru, Karnataka said, “As a passionate follower of BIGG BOSS and Salman Khan, the daily smart quiz on Glance that revolved around Salman’s illustrious career brought back a flood of memories, from his iconic movies to his unforgettable roles, dialogues, and songs. Engaging in this contest was an absolute pleasure, and I am immensely grateful to Glance for granting me this opportunity to showcase my unwavering admiration for the actor. It truly feels like a dream turned into reality.”

    Glance, as BIGG BOSS’s official Smart Lock Screen partner for this season, continues to revolutionize the way viewers experience reality TV. Through exclusive BIGG BOSS content and intelligent integrations, Glance Smart Lock Screen caters to contestants and fans alike, providing a seamless and engaging experience.

  • COLORS becomes the No 1 Hindi GEC; breaks multiple records

    COLORS becomes the No 1 Hindi GEC; breaks multiple records

    Mumbai: With 234GRP, Viacom18 owned COLORS has become the No. 1 Hindi GEC in the 15-50 ABC HSM Urban segment – an audience cohort that advertisers keenly follow.

    In a year that saw Hindi GECs fuel overall television viewership resurgence, COLORS has emerged as the most substantial contributor to this progress having, itself, marked an astounding 85 per cent growth (234GRP in Wk4 2024 from 126GRP in Wk14 2023) since the beginning of this fiscal. Interestingly the channel’s impressive lead of 37 per cent over its closest competitor in megacities and 16 per  cent lead in the 15+ HSM 1Mn+ segments solidify its appeal to advertisers as these markets form the bulk of the consumption territories for a vast majority of brands across industries.

    COLORS’ current market share of 27.9 per cent is the highest the channel has achieved in 12 years. The channel also achieved an overall reach of 52 Mn, extending its lead for the 44th week now, going 16 per cent ahead of its closest competitor. Furthermore, COLORS has also achieved an astounding 114 per cent growth in Prime Time since the beginning of the financial year (HSM Urban 15+, wk3 2024 vs wk14 2023)

    Since July 2023, COLORS has been steadily diversifying its content offering – from top rated mythological saga Shiv Shakti – Tap Tyag Tandav to marquee reality shows like BIGG BOSS and Khatron Ke Khiladi to audience favourite social drama Doree to love stories like Neerja Ek Nayi Pehchaan and Chad Jalne Laga and family dramas like Parineeti, the channel has captivated audiences with compelling storytelling and strong characters. The channel’s success is further enriched by standout shows such as Udaariyaan, Mera Balam Thanedar and Suhaagan, each making substantial contributions to the viewership growth.

    With an impressive lineup of new shows slated to launch later this month, COLORS looks set to keep the forward momentum going strong. From the love story Qayamat Se Qayamat Tak to historical drama Pracchand Ashok to family drama Mangal Laxmi to reality show Dance Deewane, the channel will be launching 4 new shows in a variety of genres within the next 1 month. Buoyed by the emphatic growth of COLORS at 84 per cent, the entire Hindi GEC category has clocked a robust 21 per cent growth which in turn has led to the entire TV viewership growing, a fact recently underlined by IBDF. 

  • COLORS brings back ‘Dance Deewane’ a blockbuster dance extravaganza

    COLORS brings back ‘Dance Deewane’ a blockbuster dance extravaganza

    Mumbai: In the exuberant universe of dance, greatness isn’t measured by mere moves, it’s sparked by an electrifying deewangi for dance. Post the phenomenal season of ‘BIGG BOSS’, COLORS celebrates the passion for dance and brings back its homegrown franchise, ‘Dance Deewane’ from the 3 February 2024 every Saturday and Sunday at 9:30 pm. After successfully capturing various dance forms in previous seasons and standing out for its inclusivity with the mantra, ‘Ab har age ko milega stage’, this edition welcomes fresh talent across three generations to compete for the coveted title of the ultimate Dance Deewane. Madhuri Dixit Nene gracefully reclaims her spot on the judge’s throne this season and adding a fresh and exciting twist, Bollywood’s Suniel Shetty makes his debut on the judges’ panel, bringing a new dimension to the show. The stage is set to be even more vibrant as Bharti Singh steps into the role of the host for this dance extravaganza.

    With the philosophy ‘Apke Parivaar Se Hamare Parivaar Tak’, this iconic dance floor is poised to etch its name in history by creating India’s first dance family bound by their deewangi for the art. The judges, of this dance fiesta, will not only critique but also create ‘dance families’ based on their talent rather than biological ties. Providing an extraordinary opportunity for performers spanning three generations, this edition will bring together grandparents, lively uncles, aunts, playful children, caring parents, and spirited nieces and nephews on a magnificent stage. The members of this big happy Indian family are participants across different age groups bound not by blood, but by their dance prowess. Breaking free from age and genre-related limitations, the biggest dance battle challenges the contestants to make their passion for dance count with their jaw-dropping performances. Produced by Dreams Vault Media, ‘Dance Deewane Special Partner Rajdhani Besan’, will premiere on 3 February 2024 and will air every Saturday and Sunday at 9:30 pm on COLORS.

    Viacom18 president – COLORS Hindi & Regional Alok Jain said, “At COLORS, we are continuously striving to raise the bar of entertainment for our audiences with an array of diverse offerings spanning fiction and non-fiction shows. After the massive success of BIGG BOSS, we hope to continue the course of triumphs by bringing back our homegrown dance reality show, Dance Deewane. Offering wholesome entertainment has been the ethos of COLORS, and staying true to it, Dance Deewane spotlights India’s talent across age groups. We are honoured to welcome back the legendary Madhuri Dixit Nene as a judge on the show, and the delightful surprise addition to the judges’ panel is the versatile actor, Suniel Shetty. This dynamic duo brings together a unique confluence of talent, passion, and legacy, propelling ‘Dance Deewane’ to unprecedented heights in the genre.”

    Nene said, “Returning to the judge’s seat for Dance Deewane feels like revisiting a cherished tradition. This spectacular stage is a melting pot of inclusivity, where dancers from all walks of life, spanning generations, come together to celebrate the art of dance. Over the years, I’ve mentored many dancers, but this edition marks the first time I will be part of dance families united by their unbridled passion for the art. I am thrilled and looking forward to co-judge this season with Suniel Shetty, known for infusing wit and humor onto the stage, bringing a unique synergy.”

    Shetty said, “I feel absolute honoured to be part of Dance Deewane as a judge for the first time along with the seasoned judge of the show and queen of dance Madhuri Dixit Nene. Madhuri and I are sure that this season’s deewangi will win over everyone’s dhadkan. It will be exciting to watch the inspiring journey that each dancer brings to this stage. In this vibrant dance universe, I want to celebrate not just the choreography prowess but the passion, creativity, and soul that makes each performance special. I’m here to encourage dancers of all ages to push their limits, believe in their artistry, and evolve as artists. Dance ki deewangi main bhul jao ye ho nahin sakta, aur ye Dance ki unique family tum bhool jao ye main hone nahin dunga.” 

  • Colors Kannada announces another blockbuster family drama Shree Gowri

    Colors Kannada announces another blockbuster family drama Shree Gowri

    Mumbai: Remaining steadfast in its commitment to provide year-round entertainment, Colors Kannada continues to set the standard for unique and refreshing content. After proudly treating audiences with highly rated family dramas such as Bhagyalakshmi, Lakshmi Baramma and others, the network introduces its latest blockbuster family drama, Shree Gowri.

    Presented by Bhima Jewelers in collaboration with special partners Sparsh Masala, Levista Instant Coffee Sudarshan Silks, and Date Crown, Shree Gowri promises to enthrall audiences starting 29 January at 8:30 PM, airing exclusively on Colors Kannada from Monday to Friday.

    Colors Kannada business head Prashanth Nayak commented, “This storyline is undoubtedly one of the most unique and distinctive narratives currently. Beyond the compelling plot, the breathtaking visuals of Karnataka’s coastal landscape promise audiences a thrilling viewing experience. It’s not just a saga; it’s an extravaganza and visual treat. We are confident that this storyline will leave our audiences eagerly anticipating every upcoming episode.”

    The narrative unfolds against the mesmerizing coastal backdrop of Karnataka, where the lives of two individuals from divergent worlds converge in a tale brimming with emotions, deep bonds, and profound sacrifices.

    Shree Gowri, grappling with minor ailments, resides in a secluded village on the Karnataka coast. Her father, who holds her as his utmost priority, faces the challenge of finding her a suitable match while concealing her undisclosed ailments from the world.

    Simultaneously, Appu, the dynamic youth of the village, extends a helping hand to everyone except his own household. Despite being the sole breadwinner for his joint family, his unwavering love for his aged mother compels him to navigate various obstacles, especially her age-related illness.

    The story delves into how these two individuals from different walks of life meet to resolve their family issues, creating a tapestry of happiness, trauma, sacrifice, and a myriad of emotions.

    Breaking new ground, Colors Kannada introduces the exhilarating Kambala race, an annual buffalo race, into the show. This daring move showcases the network’s commitment to experimenting with fresh and captivating content.

    Amulya Gowda, a popular face in television and former BIGG BOSS Kannada contestant, makes a triumphant return to the small screen as Shree Gowri. Karthik Atthavara, known for his previous roles in daily soaps, takes on the role of the protagonist. The series boasts a promising ensemble cast, including Sunil Puranik, seasoned actor, Nadini Gowda, a renowned television personality, veteran Gayathri Prabhakar, and theatre personality Sanjay Suri in lead roles. The series is produced by RapidLive Entertainment, the same production house behind the mega blockbuster show Lakshana on Colors Kannada.

  • This Republic Day discover the joy of togetherness with Honey Bunny

    This Republic Day discover the joy of togetherness with Honey Bunny

    Mumbai: This Republic Day, celebrate with your favourite OG Jholers, Honey, Bunny and their gang. The gang always sticks together despite all the jholmal. Be it rescuing Popat the wise parrot from an evil circus ringmaster or fighting over who gets to play Ms Katkar’s new piano or convincing Zordaar, the pyaara dog to go on exciting adventures, they do it all unitedly. Here’s a look at how all the mazedaar toons work unitedly to create a masti-filled show where laughter and giggles never stop.

    Honey, the silly friend

    Honey is the bholu yellow cat who is up for masti any time of the day. Be it traveling on a time machine or facing scary daakus in a village, he knows how to stir mischief. But he never goes alone. He makes sure his whole gang never misses out on the fun.

    Bunny, the clever partner

    Bunny always has a lot of fun tricks up his sleeves. Be it organizing a party or a wrestling match while Ms Katkar is away, or some other shararat he’s usually up to, Bunny ensures everyone joins him. His mazaakia nature is like the glue that hold the entire gang together.

    Popat, the talkative Parrot

    Popat is the first to jump onto a new adventure. Be it visiting a circus or fun fair or simply stealing a guava from a tree, he never stops. However, on his adventures, he does need the help of his gang when he gets caught in some or the other jholmaal.

    Zordaar, the brave and scary

    Zordaar is a strict follower of Ms Katkar’s rules and he always tries to keep everyone safe inside the house. However, most of the time Honey and Bunny find a way to get him in trouble. From breaking Ms Katkar’s new piano to stealing food from the kitchen, he tries to stop the natkhat duo but Zordaar ka zor hamesha kam pad jata hai.

    Ms Katkar, the loving mother

    Ms Katkar is not unaware of all the mischief and adventures, but her love and adoration unite the whole gang as she teaches them important lessons like not lying and always doing what is right.

    Honey Bunny and his friends may look different and do different things, but in the end, they all team up to go on adventures, just like in our country. Our country has many different cultures and languages, but we are all united and happy together in our diversity.

  • Merger terminated, Sony demands $ 90mn termination fee

    Merger terminated, Sony demands $ 90mn termination fee

    Mumbai: Sony India terminated the merger agreement with Zee Entertainment Enterprisers on 22 January 2024, seeking a termination fee of $ 90mn on account of alleged breaches of merger cooperation agreement (MCA) terms by Zee, invoking arbitration and seeking interim relief against Zee. Zee has denied all such assertions by Sony regarding the alleged breach of the MCA, including the latter’s demand of termination fee. Zee is evaluating all available legal options to contest Sony India’s claims.  

    Stiff competition from digital media and RIL/Disney merger

    We believe the above termination may hit both the parties as both are facing stiff competition from digital media as also potential threat from the merger of RIL-Disney, near term. Zee has reported muted growth/profitability performance in the past two years, as revenue growth has converged (flat in FY20-23) and EBITDA margin dipped to 10.7 per cent (6MFY24), due to: 1) losses in the OTT segment and 2) lower growth in linear TV segment.        

    On the brink of multiple legal proceedings

    Zee had also signed a contract with Disney for sub franchise of sports rights (ICC tournaments) in linear TV. We had estimated related annual losses of ~Rs 15.2bn in FY25E and beyond, given: 1) hefty content cost, 2) lower sports ad revenue and 3) cricket content being available free on OTT. Zee may now not fulfil this commitment (cash balance of mere Rs 6bn, versus potential contractual obligation of Rs 40 bn per year) as it was entered into given its strategic-synergistic contiguity with Zee-Sony merger. Also, Zee could see a hit from related penalty/legal proceedings due to 1) battle with Sony over the non-compete fee, 2) ongoing legal proceedings by various creditors of the Essel group (Axis Finance, IDBI Bank etc.) and 3) dishonouring of contract with Disney.

    Valuation: Downgrade to sell; TP pared to RS 170

    Zee may see a sharp de-rating in P/E valuation of its broadcasting business to at least 10x one-year forward or lower, due to the unfinished merger, as: 1) linear TV growth has converged sharply, 2) Zee may not have any potential to scale-up OTT offering in a highly fragmented market, 3) lower profitability – EBITDA margin, ex-Sports losses, could converge to 14 per cent and 4) any further write-offs on the inventory side or matters pertaining to related parties’ creditors or not honouring the sports contract with Disney (ICC tournaments – Zee could have potentially paid half of the $ 3bn value for TV rights). Merger with Sony was the key valuation driver to move up in the past two years. But given the termination, we downgrade Zee to Sell with March 2025E TP pared to Rs 170 from Rs 340. But if the Disney contract is honoured, TP may move to Rs 130, citing losses in the sports segment. We value the broadcasting business at 10x one-year forward P/E and OTT at 3.0x one-year forward EV/sales. Possibility of any other strategic/financial partner buying majority stake in Zee could provide respite to valuation multiples.

    The credit of this article goes to Elara Capital SVP Karan Taurani.

  • Taarak Mehta Ka Ooltah Chashmah launches Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam

    Taarak Mehta Ka Ooltah Chashmah launches Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam

    Mumbai: The beloved world of “Taarak Mehta Ka Ooltah Chashmah” (TMKOC), renowned for spreading joy and laughter, is now set to embark on a spiritual journey with the launch of “Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam” This new venture is dedicated to offer an exquisite collection of devotional songs that resonate deeply with the heart and soul.

    “Bhaktidhaam” channel will endeavor to offer both spirituality and entertainment thus creating a  unique experience for devotees and fans alike. The platform debuts with the soul-stirring devotional music, “Jalalo Deep Kushiyo Ke Mere Shri Ram Aye Hai,” setting the tone for inauguration of Ayodhya  Ram Mandir.

    “The launch of “Bhaktidhaam” marks a significant milestone for the TMKOC family, extending its reach beyond entertainment into the realm of spiritual wellness. Our vision is to stay connected with our audiences in every mood via our brand and characters. Each devotional song and video is carefully selected to bring peace and tranquility to the mind, offering a much-needed respite from the hustle and bustle of daily life.” said Neela Film Production and Neela Mediatech creator, producer and managing director Asit Kumarr Modi.

    “Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam” will be accessible to all and promises to be a  source of spiritual nourishment and joy. Join us in celebrating this new chapter as we continue to  spread happiness and positivity through our initiatives.

    Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam