ITV

Category: GECs

  • Colors ropes in multiple brands for Jhalak Dikhhla Jaa season 9

    Colors ropes in multiple brands for Jhalak Dikhhla Jaa season 9

    MUMBAI: Colors is all set to flag off the ninth season of its most popular celebrity dance reality show Jhalak Dikhhla Jaa (JDJ). Produced by BBC Worldwide India, it will start airing every Saturday from 30 July 2016 at 10pm.

    Mondelez has decided to continue with its presenting sponsorship through its brand Cadbury Bournvita for JDJ while it is co-powered by Renault and Amazon.in. Ultratech Cement, Parachute Advanced Gold and Stayfree are the associate partners and UC Web browser is the trending partner.

    Turning the stage into a beautiful canvas, the 12 talented stars will flaunt their passion for dance in front of the celebrated panel of judges – Jacqueline Fernandez, Karan Johar, Farah Khan and Ganesh Hegde. The show will be hosted by Manish Paul.

    Commenting on the new season of Jhalak Dikhhla Jaa, Colors CEO Raj Nayak said, “What surprises me every year and pushes us as a channel to put together a show of such mammoth proportions is the enthusiasm of the celebrities who astonish us with their eagerness to participate in it and bring out their flair for dance in front of their zillion of fans. The platform is so huge that whether you win or lose, you take away something from the show which holds you in good stead for years to come. Along with Karan and Ganesh, we have on board this year the very dazzling Jacqueline Fernandez who has been keen on making her television debut through this show. Then there’s our favourite Farah Khan who oozes entertainment in everything that she does.”

    He further added, “Jhalak Dikhhla Jaa and Cadbury Bournvita, presenting sponsor, is a wonderful match – our five-year-long partnership is testimony of the strong relationship we share to not only create innovative brand integration avenues but also leverage our combined brand goals. Further, we would like to extend a warm welcome to Renault and Amazon.in as the show’s co-powered by sponsors and hope to strengthen our association with them through many such marquee shows.”

    Colors programming head Manisha Sharma said, “This season goes back to the basics of dancing, making the contestants showcase each performance striking a balance of uninhibited oomph, innate grace and a brilliant sense of rhythm. While the jury will share their expert opinions, the in-studio audience has the veto power to choose which contestants will stay or will be evicted. Each contestant will have one mission: to create a lasting impression with their dance moves.”

    This season of the show will bring together a perfect blend of contestants who will bring classic dance back in-vogue. From choreographer and challenger, Salman Yusuf Khan, Harpal Singh Sokhi, Surveen Chawla, Poonam and Priyanka, Chutki aka Gaurav Gera, Shantanu Maheswari, Helly Shah, Nora Fatehi, Karishma Tanna, Arjun Bijlani, Shakti Arora and Sidhanth Gupta will all ensure a weekly dose of entertainment for viewers.

    BBC Worldwide, India and Content Head Asia SVP and GM Myleeta Aga said, “We are very excited to see Jhalak Dikhhla Jaa, the Indian adaptation of BBC Worldwide’s acclaimed format Dancing With the Stars grow from strength to strength each season. There have been more than 270 series of strictly worldwide, in 51 countries ranging from Mexico to South Korea and it has been incredibly successful in India. This is our 9th season producing the award-winning series. More than ever, we are committed to deliver a high octane series with superior international production values. This year, the show’s lavish sets and its take on unprecedented hotness and dance promise to magnify the overall production value which will keep audiences glued to their television sets.”

    The channel is undertaking several marketing and digital initiatives to generate conversations around the hotness factor of the show. For traditional marketing, a focused outreach incorporating mediums including OOH and on-ground activations has been planned. To further drive contestant and audience engagement, a spate of digital activities is being sketched out under the hashtag #JhalakHottie.

  • ZEEL launches new movie channel in Germany

    ZEEL launches new movie channel in Germany

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has launched a new movie channel titled Zee.One for its Germany market.

    The channel was launched in Germany by ZEEL MD and CEO Punit Goenka, ZEEL International broadcast business CEO Amit Goenka, Asia TV Gmbh (Zee TV) CEO Friederike Behrends and Bollywood supertstar Shah Rukh Khan.

    On the launch of new channel, Punit Goenka said, “As a global media conglomerate, ZEEL is present in 171 countries entertaining over one billion viewers across the world. With our entry into Germany, we are now present in one of the most important and competitive TV markets worldwide. This is what makes the launch of Zee.One special for us.”

    Zee.One – I Feel Bollywood promises to deliver high-quality entertainment from the cinematic Mecca of Asia: Bollywood. The free-to-air channel will broadcast a great variety of movies and series, starring popular international megastars like Shah Rukh Khan and Deepika Padukone. The movies will span across all genres including romance, comedy, action among others. Furthermore, music clips with outstanding dance performances as well as in-house productions will add to the entertainment.

    “The launch of Zee.One in Germany is a step further as part of our international expansion strategy. We want to establish a lasting presence and of course, grow in the German television market. With our highest levels of entertainment, we are confident of being able to offer viewers an attractive enrichment to the existing range of television offerings. We are proud and happy to welcome the German community into our ZEEL family,” added Amit Goenka.

    Targeting women between the ages of 19 and 59, Zee.One’s content will be specifically adapted for the German market. Most of the content will be premiering on German television and will be broadcast in HD. From autumn on, the channel plans to develop and produce its own show formats like magazine shows. Zee.One will be receivable via satellite (Astra) and cable (Vodafone, Unitymedia, Telecolumbus) and will soon be available on more platforms in the German market.

    Behrends further added, “From today, the German TV landscape will be enriched by a unique, new channel, Zee.One. We want to entertain our viewers with the best of films, series, and music daily, making Zee.One a channel for all the senses!”

  • ZEEL launches new movie channel in Germany

    ZEEL launches new movie channel in Germany

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has launched a new movie channel titled Zee.One for its Germany market.

    The channel was launched in Germany by ZEEL MD and CEO Punit Goenka, ZEEL International broadcast business CEO Amit Goenka, Asia TV Gmbh (Zee TV) CEO Friederike Behrends and Bollywood supertstar Shah Rukh Khan.

    On the launch of new channel, Punit Goenka said, “As a global media conglomerate, ZEEL is present in 171 countries entertaining over one billion viewers across the world. With our entry into Germany, we are now present in one of the most important and competitive TV markets worldwide. This is what makes the launch of Zee.One special for us.”

    Zee.One – I Feel Bollywood promises to deliver high-quality entertainment from the cinematic Mecca of Asia: Bollywood. The free-to-air channel will broadcast a great variety of movies and series, starring popular international megastars like Shah Rukh Khan and Deepika Padukone. The movies will span across all genres including romance, comedy, action among others. Furthermore, music clips with outstanding dance performances as well as in-house productions will add to the entertainment.

    “The launch of Zee.One in Germany is a step further as part of our international expansion strategy. We want to establish a lasting presence and of course, grow in the German television market. With our highest levels of entertainment, we are confident of being able to offer viewers an attractive enrichment to the existing range of television offerings. We are proud and happy to welcome the German community into our ZEEL family,” added Amit Goenka.

    Targeting women between the ages of 19 and 59, Zee.One’s content will be specifically adapted for the German market. Most of the content will be premiering on German television and will be broadcast in HD. From autumn on, the channel plans to develop and produce its own show formats like magazine shows. Zee.One will be receivable via satellite (Astra) and cable (Vodafone, Unitymedia, Telecolumbus) and will soon be available on more platforms in the German market.

    Behrends further added, “From today, the German TV landscape will be enriched by a unique, new channel, Zee.One. We want to entertain our viewers with the best of films, series, and music daily, making Zee.One a channel for all the senses!”

  • Q1-17: Zeel numbers up on higher ad, subscription revenue, PAT up 22 percent

    Q1-17: Zeel numbers up on higher ad, subscription revenue, PAT up 22 percent

    BENGALURU: The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 19.2 per cent  hike in consolidated revenue for the quarter ended 30 June 2016 (Q1-17, current quarter) as compared to the corresponding quarter of the previous year. The growth was driven by a 19.2 percent growth in Zeel’s advertising (ad) revenue, supplemented by a 14.2 percent growth in subscription revenue. Zeel reported consolidated revenue (Total income from operations, TIO) of Rs 1,571.62 crore in Q1-17 as compared to Rs 1,326,68 crore in Q1-16.

    Profit after tax (PAT) for the current quarter increased 21.8 percent to Rs 216.96 crore (13.8 percent margin) as compared to Rs 178.18 crore (13.4 percent margin) in Q1-16.

    Ad revenue in the current quarter was Rs 911.98 crore (58 percent of TIO) as compared to Rs 765.33 crore (57.7 percent of TIO) in Q1-16. Subscription revenue in the current quarter was Rs 528.16 crore (33.6 percent of TIO) as compared to Rs 462.53 crore (34.9 percent of TIO) in Q1-16.

    Zeel’s Operating profit (EBITDA) for Q1-17 stood at Rs 453.15 crore (28.8 percent EBITDA Margin) which was 44.1 percent higher than the Rs 314.57 crore (23.7 percent EBIDTA margin) in the corresponding year ago quarter.

    Total Expenditure in Q1-17 increased 11.2 percent to Rs 1,143.58 crore (72.8 percent of TIO) from Rs 1,028.21 crore (77.5 percent of TIO) in Q1-16.

    Finance costs in the current quarter declined 2.6 percent to Rs 7.5 crore (0.5 percent of TIO) from Rs 7.7 crore (0.6 percent of TIO) in the corresponding year ago quarter.

    Employee benefit expense in Q1-17 increased 14.1 percent to Rs 149.93 crore (9.5 percent of TIO) from Rs 131.40 crore (9.9 percent of TIO) in Q1-16.

    Advertising and Publicity expense in the current quarter increased 23.9 percent to Rs 119.71 crore (7.6 percent of TIO) from Rs 96.65 crore (7.3 percent of TIO) in Q1-16.

    Company Speak

    Chandra added, “The financial results once again highlight the strong underlying fundamentals of the company. The advertising and subscription revenues continue to drive the company’s growth. Taking a long term view of the business trends we are committed to become a global content company and will make suitable investments to achieve that objective.”

    Zeel managing director and CEO Punit Goenka, Managing said, ““We have started the new fiscal on a positive note, delivering successful result in the first quarter. On the back of continued steady economic recovery, the company once again managed to outperform the market. The advertising growth is holding up and the subscription revenue is maintaining a steady growth. While the advertising could receive a fillip if the consumer spending improves, on the subscription front the industry awaits the regulatory guidelines which will shape the subscription revenue growth over the next few quarters.”

    The preference of the consumers keeps on evolving with time and we have consistently stayed ahead of the curve, and in many cases helped shape it. As an entertainment company, it is imperative for us to experiment with new content and innovate new formats, and we will continue to do so. We are making investments in new growth verticals with an aim that they will start contributing to company’s success in the future. An effort in this direction was the relaunch of company’s paid OTT platform dittoTV with new subscription plans. Our movie production business has started delivering results which is evident with movies like Sairat which became the highest grossing Marathi movie of all time.”

    Note: (1) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:

    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.

    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

    (2) All numbers in this report are consolidated unless stated otherwise.
     

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  • Q1-17: Zeel numbers up on higher ad, subscription revenue, PAT up 22 percent

    Q1-17: Zeel numbers up on higher ad, subscription revenue, PAT up 22 percent

    BENGALURU: The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 19.2 per cent  hike in consolidated revenue for the quarter ended 30 June 2016 (Q1-17, current quarter) as compared to the corresponding quarter of the previous year. The growth was driven by a 19.2 percent growth in Zeel’s advertising (ad) revenue, supplemented by a 14.2 percent growth in subscription revenue. Zeel reported consolidated revenue (Total income from operations, TIO) of Rs 1,571.62 crore in Q1-17 as compared to Rs 1,326,68 crore in Q1-16.

    Profit after tax (PAT) for the current quarter increased 21.8 percent to Rs 216.96 crore (13.8 percent margin) as compared to Rs 178.18 crore (13.4 percent margin) in Q1-16.

    Ad revenue in the current quarter was Rs 911.98 crore (58 percent of TIO) as compared to Rs 765.33 crore (57.7 percent of TIO) in Q1-16. Subscription revenue in the current quarter was Rs 528.16 crore (33.6 percent of TIO) as compared to Rs 462.53 crore (34.9 percent of TIO) in Q1-16.

    Zeel’s Operating profit (EBITDA) for Q1-17 stood at Rs 453.15 crore (28.8 percent EBITDA Margin) which was 44.1 percent higher than the Rs 314.57 crore (23.7 percent EBIDTA margin) in the corresponding year ago quarter.

    Total Expenditure in Q1-17 increased 11.2 percent to Rs 1,143.58 crore (72.8 percent of TIO) from Rs 1,028.21 crore (77.5 percent of TIO) in Q1-16.

    Finance costs in the current quarter declined 2.6 percent to Rs 7.5 crore (0.5 percent of TIO) from Rs 7.7 crore (0.6 percent of TIO) in the corresponding year ago quarter.

    Employee benefit expense in Q1-17 increased 14.1 percent to Rs 149.93 crore (9.5 percent of TIO) from Rs 131.40 crore (9.9 percent of TIO) in Q1-16.

    Advertising and Publicity expense in the current quarter increased 23.9 percent to Rs 119.71 crore (7.6 percent of TIO) from Rs 96.65 crore (7.3 percent of TIO) in Q1-16.

    Company Speak

    Chandra added, “The financial results once again highlight the strong underlying fundamentals of the company. The advertising and subscription revenues continue to drive the company’s growth. Taking a long term view of the business trends we are committed to become a global content company and will make suitable investments to achieve that objective.”

    Zeel managing director and CEO Punit Goenka, Managing said, ““We have started the new fiscal on a positive note, delivering successful result in the first quarter. On the back of continued steady economic recovery, the company once again managed to outperform the market. The advertising growth is holding up and the subscription revenue is maintaining a steady growth. While the advertising could receive a fillip if the consumer spending improves, on the subscription front the industry awaits the regulatory guidelines which will shape the subscription revenue growth over the next few quarters.”

    The preference of the consumers keeps on evolving with time and we have consistently stayed ahead of the curve, and in many cases helped shape it. As an entertainment company, it is imperative for us to experiment with new content and innovate new formats, and we will continue to do so. We are making investments in new growth verticals with an aim that they will start contributing to company’s success in the future. An effort in this direction was the relaunch of company’s paid OTT platform dittoTV with new subscription plans. Our movie production business has started delivering results which is evident with movies like Sairat which became the highest grossing Marathi movie of all time.”

    Note: (1) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:

    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.

    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

    (2) All numbers in this report are consolidated unless stated otherwise.
     

    Click Here

  • Sony SAB forms alliance with Twitter to create Twitter BOT for promoting its new show

    Sony SAB forms alliance with Twitter to create Twitter BOT for promoting its new show

    MUMBAI: Sony SAB in partnership with Twitter has launched a very innovative and first of its kind social initiative on Twitter for its new show Y.A.R.O K Tashan. A first in the entertainment industry in India, SAB in collaboration with Twitter has created a unique Twitter BOT representing the Humanoid – Y.A.R.O, a lead character in its new show. The BOT replicates the characteristics of Y.A.R.O by answering all kind of question thrown at it. The show which centres on the protagonist Y.A.R.O, a humanoid, focuses on the relationship with friends and family, importance of love and humanity. In line with the new age concept of the show, the channel has also implemented this idea for its online and on ground marketing promotions.

    This uniqueinitiative is such that anyone on Twitter can tweet any question on their mind with hashtag#SABKaYaroand they will get a response to the question in just a second. One can ask any generic question they like and they will get a response from Y.A.R.O through the SAB almost instantly. The netizens can experience the brilliance of the technology and intelligence that Y.A.R.O embodies. Try it to believe it!

    SAB TV senior EVP and business head Anooj Kapoor said, “The partnership with Twitter is intended to provide our potential viewers a holistic experience of extraordinary powers of Y.A.R.O. The initiative makes it convenient for people to access Twitter and comprehend the genius of Y.A.R.O”

    Twitter India head of TV partnership Viral Jani said, “Twitter is live, public and conversational and we encourage our partners to use our platform in an innovative manner and to its full potential. This initiative is a great example of bringing alive a character on Twitter as an auto-response bot, and amplifying it to audiences by showcasing Tweets on a billboard in real time”

    #SABKaYaro set the Twitter on fire was when thousands of Twitteratis engaged with #SABKaYaro by throwing diverse questions ranging from scientific questions on atmosphere and the planet to funny questions like ‘Will you have coffee with me?’.

    The initiative is displayed live on few high-traffic vantage outdoor sits in Mumbai. Wherein, if you are around the vicinity and happen to ask a question on Twitter with #SABKaYaro, your tweet and the response will also be displayed on the outdoor medium.

    With a show so fresh and promotion so novel, Y.A.R.O Ka Tashan sure promises to be a package full of entertainment!

  • Sony SAB forms alliance with Twitter to create Twitter BOT for promoting its new show

    Sony SAB forms alliance with Twitter to create Twitter BOT for promoting its new show

    MUMBAI: Sony SAB in partnership with Twitter has launched a very innovative and first of its kind social initiative on Twitter for its new show Y.A.R.O K Tashan. A first in the entertainment industry in India, SAB in collaboration with Twitter has created a unique Twitter BOT representing the Humanoid – Y.A.R.O, a lead character in its new show. The BOT replicates the characteristics of Y.A.R.O by answering all kind of question thrown at it. The show which centres on the protagonist Y.A.R.O, a humanoid, focuses on the relationship with friends and family, importance of love and humanity. In line with the new age concept of the show, the channel has also implemented this idea for its online and on ground marketing promotions.

    This uniqueinitiative is such that anyone on Twitter can tweet any question on their mind with hashtag#SABKaYaroand they will get a response to the question in just a second. One can ask any generic question they like and they will get a response from Y.A.R.O through the SAB almost instantly. The netizens can experience the brilliance of the technology and intelligence that Y.A.R.O embodies. Try it to believe it!

    SAB TV senior EVP and business head Anooj Kapoor said, “The partnership with Twitter is intended to provide our potential viewers a holistic experience of extraordinary powers of Y.A.R.O. The initiative makes it convenient for people to access Twitter and comprehend the genius of Y.A.R.O”

    Twitter India head of TV partnership Viral Jani said, “Twitter is live, public and conversational and we encourage our partners to use our platform in an innovative manner and to its full potential. This initiative is a great example of bringing alive a character on Twitter as an auto-response bot, and amplifying it to audiences by showcasing Tweets on a billboard in real time”

    #SABKaYaro set the Twitter on fire was when thousands of Twitteratis engaged with #SABKaYaro by throwing diverse questions ranging from scientific questions on atmosphere and the planet to funny questions like ‘Will you have coffee with me?’.

    The initiative is displayed live on few high-traffic vantage outdoor sits in Mumbai. Wherein, if you are around the vicinity and happen to ask a question on Twitter with #SABKaYaro, your tweet and the response will also be displayed on the outdoor medium.

    With a show so fresh and promotion so novel, Y.A.R.O Ka Tashan sure promises to be a package full of entertainment!

  • NBSA hauls up news channels; fines them, demands apology

    NBSA hauls up news channels; fines them, demands apology

    MUMBAI: The News Broadcasting Standards Authority (NBSA) has issued a missive to New Delhi Television Ltd’s English and Hindi language news channels NDTV 24×7 and NDTV India to apologize on air for a news report they aired in October 2015.

    The report is related to the lynching of a man in Nahan, Shimla. The two channels had blamed the lynching on specific religious groups, naming them in their headlines.

    A detailed order issued by justice R.V. Raveendran, chairperson of the authority, said, “NBSA decided that the broadcaster (both channels) be directed to air its regret/apology for attributing the lynching to some named religious groups, apparently without verification of facts.”

    Both the channels have been asked to air the apology before 25 July prior to their 9 pm news.

    In another order, the NBSA asked News24 to submit an expression of regret and assure that it would adhere to the principles of self-regulation after it felt that one of its programmes on allegations against functionaries of a political party did not adhere to the norms related to objectivity.

    Of these three one agreed to indiantelevision.com that it would abide by the NBSA’s order. News24 editor in chief Anuradha Prasad said, “We will abide by NSBA’s guidelines and will have a scroll running on our channel.”

    Attempts to connect with NDTV met with no response. But one can expect it to run an apology.
    Other channels also got a rap on their knuckles and were asked to say sorry. ETV Chhattisgarh had run a programme titled Vampires which was found violative of the norms. The NSBA has imposed a Rs 1 lakh fine on ETV Bangla and asked it to display apology after it felt that its coverage of an incident in Jadavpur University flouted the norms related to impartiality and objectivity. NBSA has asked ETV UP/Uttarakhand to run an apology and air versions of some persons regarding whom news reports had been telecast.

  • NBSA hauls up news channels; fines them, demands apology

    NBSA hauls up news channels; fines them, demands apology

    MUMBAI: The News Broadcasting Standards Authority (NBSA) has issued a missive to New Delhi Television Ltd’s English and Hindi language news channels NDTV 24×7 and NDTV India to apologize on air for a news report they aired in October 2015.

    The report is related to the lynching of a man in Nahan, Shimla. The two channels had blamed the lynching on specific religious groups, naming them in their headlines.

    A detailed order issued by justice R.V. Raveendran, chairperson of the authority, said, “NBSA decided that the broadcaster (both channels) be directed to air its regret/apology for attributing the lynching to some named religious groups, apparently without verification of facts.”

    Both the channels have been asked to air the apology before 25 July prior to their 9 pm news.

    In another order, the NBSA asked News24 to submit an expression of regret and assure that it would adhere to the principles of self-regulation after it felt that one of its programmes on allegations against functionaries of a political party did not adhere to the norms related to objectivity.

    Of these three one agreed to indiantelevision.com that it would abide by the NBSA’s order. News24 editor in chief Anuradha Prasad said, “We will abide by NSBA’s guidelines and will have a scroll running on our channel.”

    Attempts to connect with NDTV met with no response. But one can expect it to run an apology.
    Other channels also got a rap on their knuckles and were asked to say sorry. ETV Chhattisgarh had run a programme titled Vampires which was found violative of the norms. The NSBA has imposed a Rs 1 lakh fine on ETV Bangla and asked it to display apology after it felt that its coverage of an incident in Jadavpur University flouted the norms related to impartiality and objectivity. NBSA has asked ETV UP/Uttarakhand to run an apology and air versions of some persons regarding whom news reports had been telecast.

  • &TV is all set to add a new dimension to the singing reality shows with The Voice India Kids

    &TV is all set to add a new dimension to the singing reality shows with The Voice India Kids

    MUMBAI: Powerful voices will now come out of small packages as &TV presents the biggest platform for kids to showcase their vocal talent to the nation! The channel is all set to redefine weekends with the most dynamic singing reality show Patanjali Herbal Powervita presents The Voice India Kids powered by Surf Excel, starting July 23, every Saturday and Sunday at 9.00 pm. Taking on the mantle of mentoring this battalion of aspiring young singers are ace music composer-singer Shekhar Ravjiani; the most charming and effervescent singer Shaan and the versatile singer and performer Neeti Mohan. It will be interesting to watch these little wonders, however little in size, make heads turn with the power of their Voice! Popular actor Jay Bhanushali and singer-comedian Sugandha Mishra will be seen as hosts of the show.

    From the house of Talpa Media and produced by Endemol Shine India, the kids format will see participants from across the country in the age group of 6 – 14 years serenade one and all throughout Blinds, Battles and LIVE. ‘The Voice’ is the purest form of singing reality show where the contestants are chosen solely on the basis of their voice and not appearance.
    Speaking on the launch of The Voice India Kids, &TV business head Rajesh Iyer said, “The Voice India last year raised the bar with the best singing talent and this year the kids franchise will only further outdo it. These young vocalists are like powerful dynamites waiting to explode on television. The unique format of The Voice, inspiring stories coupled with superlative singing will make it an unforgettable and enjoyable viewing experience for audiences over the weekend.”

    The excitement among the three judges is palpable and the response overwhelming. An excited Shaan shared, “I am very thrilled to be back as the coach on the show and I am looking forward to a brand new season of ‘The Voice India Kids’. ‘The Voice’ is the most sought after singing reality show on television and this will be a huge platform for these ‘young guns’ to showcase their talent.”

    Being the only female coach on the show, Neeti Mohan expressed, “Kids these days are extremely passionate about music and its overwhelming to see them perform at such a young age without any fear. I am happy that I am a part of such a platform that motivates kids and provides them a direction to pursue their talent. My role as a mentor or a coach will be to teach them the importance of treating this platform as a learning ground.”

    Added singer-composer Shekhar Ravjiani, “The Voice India Kids is an ideal platform for discovering young talent and a great opportunity for them to hone their vocal skills. Its amazing to see some exceptionally talented kids with superior voice quality participating from across the country. Im sure my musical journey with these contestants is going to be truly a memorable one.”

    With its unconventional approach and slick set-up, The Voice India Kids will find favour with the audience who are always yearning to be thrilled with an exclusive and never-seen-before experience. In this show, one will actually experience, “Size kam hai par dum nahi” as the kids will be seen impressing the judges with their vocal talent. It will really interesting to see how the judges woo their favourite contestants and form their teams. After the mentoring and grooming, the final power lies in the hands of the audiences to choose their favorite voice.

    So get ready to embark on a musical journey – a journey with the kids who will strike a chord with every viewer, move them, inspire them and entertain them!