ITV

Category: GECs

  • Zee enters US Hispanic market; to conquer second-largest spoken language

    Zee enters US Hispanic market; to conquer second-largest spoken language

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has set a new milestone by becoming the first-ever Indian company to enter the massive Hispanic market with the launch of its Spanish-language Bollywood movie channel, ‘Zee Mundo’.

    Zee Mundo – ¡Te encanta! (‘Mundo’ means ‘World’ and ‘¡Te Encanta!’ means ‘You’ll Love It’ in Spanish) is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish.

    Commenting on ZEEL’s entry into the Hispanic market, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “Both the markets share strong cultural similarities in terms of family structure, socio-economic conditions, food, music, art and culture. We are confident that Zee Mundo’s programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences. With Zee Mundo, we have an exclusive Hollywood-quality product that is designed to attract and captivate Pay-TV subscribers through the best of Bollywood productions.”

    Rajeev Kheror, President – Strategy, International Business, ZEEL said, “With top-rated, worldwide blockbuster masterpieces, our goal is to make Zee Mundo an entertainment destination like nothing the Hispanic market has ever witnessed or imagined before. Zee Mundo will bring ZEE’s entire library of HD movie titles to Latino audiences across the U.S., meticulously dubbed in Spanish, crossing five genres (action, romance, suspense, drama and comedy) and featuring some of the world’s biggest movie stars including Priyanka Chopra, Shah Rukh Khan, Anil Kapoor, and Irrfan Khan.”

    Speaking on the plans for the region, Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL said, “Showcasing a sensational foreign film genre that is feverishly adored by more than a billion fans, Zee Mundo will premiere global blockbusters and feature the biggest worldwide stars the Americas have yet to fully discover. After successfully capturing the US Spanish market, we will be expanding over the next few months, into other LATAM markets including Mexico, Argentina, Colombia, Peru and Chile. Zee Mundo is available on DISH Latino, the first of several planned distribution deals in the US Hispanic market, which will eventually take the channel to other LATAM countries as well.” Zee Mundo’s head office is located in Miami, Florida.

    Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is among the largest producers and aggregators of Hindi programming in the world.

  • GoQuest’s co-production in Indonesia narrates common social theme

    GoQuest’s co-production in Indonesia narrates common social theme

    MUMBAI: Art unites countries. GoQuest Productions has entered into a production pact for a new television drama series in the Bahasa ‘Malaikat Kecil Dari India’ with Indonesia’s leading General Entertainment TV channel ANTV. GoQuest Productions is a venture of GoQuest Media Ventures – an Indian multi-platform for content distribution, syndication and production.

    The series (Little Angels from India), which has already gone on air on ANTV, is GoQuest’s maiden venture in GEC production space with its long-time content syndication partner ANTV in Indonesia.

    Vivek Lath, Managing Director, GoQuest Media said, “GoQuest Media found in ANTV just the right partner to venture into production of TV series, building upon its forte in content syndication and distribution. This Indonesian TV series is a blend of popular TV artistes from India and Indonesia and has a theme which cuts across the social milieu of these two countries. I am sure ANTV, through this show, will be able to attract and expand its viewership significantly and fortify its leading position in the entertainment space,”

    Jaspinder Kang, who is a partner in GoQuest Productions, stated that the TV soap on ANTV is a 40-episode daily drama series which has Indian TV artistes such as Bhavesh Bhalchandani and Harshita Ojha, lead child Artistes from Veera, Ruhana Khanna, lead child artiste from Ganga, and Vaishali Thakkar, popular TV actress from Uttaran.

    Otis Hahijary, managing director, ANTV, stated, “ANTV is committed to bring quality new-age multi-cultural shows to its viewers. Our distinct offerings which has a slew of shows from Turkey and India as part of our offering have enthralled our viewers. The tie-up with GoQuest to launch “Malaikat Kecil” which talks about how three kids who get separated from their mother in India get eventually reunited in Indonesia.”

  • GoQuest’s co-production in Indonesia narrates common social theme

    GoQuest’s co-production in Indonesia narrates common social theme

    MUMBAI: Art unites countries. GoQuest Productions has entered into a production pact for a new television drama series in the Bahasa ‘Malaikat Kecil Dari India’ with Indonesia’s leading General Entertainment TV channel ANTV. GoQuest Productions is a venture of GoQuest Media Ventures – an Indian multi-platform for content distribution, syndication and production.

    The series (Little Angels from India), which has already gone on air on ANTV, is GoQuest’s maiden venture in GEC production space with its long-time content syndication partner ANTV in Indonesia.

    Vivek Lath, Managing Director, GoQuest Media said, “GoQuest Media found in ANTV just the right partner to venture into production of TV series, building upon its forte in content syndication and distribution. This Indonesian TV series is a blend of popular TV artistes from India and Indonesia and has a theme which cuts across the social milieu of these two countries. I am sure ANTV, through this show, will be able to attract and expand its viewership significantly and fortify its leading position in the entertainment space,”

    Jaspinder Kang, who is a partner in GoQuest Productions, stated that the TV soap on ANTV is a 40-episode daily drama series which has Indian TV artistes such as Bhavesh Bhalchandani and Harshita Ojha, lead child Artistes from Veera, Ruhana Khanna, lead child artiste from Ganga, and Vaishali Thakkar, popular TV actress from Uttaran.

    Otis Hahijary, managing director, ANTV, stated, “ANTV is committed to bring quality new-age multi-cultural shows to its viewers. Our distinct offerings which has a slew of shows from Turkey and India as part of our offering have enthralled our viewers. The tie-up with GoQuest to launch “Malaikat Kecil” which talks about how three kids who get separated from their mother in India get eventually reunited in Indonesia.”

  • Big Magic launches ‘Big Mahotsav’ on 9 September

    Big Magic launches ‘Big Mahotsav’ on 9 September

    MUMBAI: Big Magic, the light hearted entertainment channel is adding yet another engaging and innovtive offering to its bouquet with the launch of ‘BIG Mahotsav’.

    A cultural entertainment event to celebrate popular Indian festivals. Hosted by Padma Shri Awardee & popular folk singer Malini Awasthi, the launch event will celebrate the love and romance of Radha & Krishna with folk music, folklores and performances by notable devotional artists Kumar Vishu and Alok Pandey.

    On the auspicious occasion of Radha Ashtami, the one hour show will be aired on 9 September at 7:30 pm with a repeat telecast on Saturday at 6 pm and Sunday at 7 pm on Big Magic.

    On the launch of BIG Mahotsav, a spokesperson from Big Magic spokesperson said, “BIG Mahotsav is a one-of-a kind special event that celebrates popular Indian festivals. It will capture the authentic essence of the festival with cultural performances by acclaimed artists and folklores. The launch event based on Radha Ashtami, will be the first time that the festival will be celebrated on national television.”

    A special Ras Leela act will engage viewers with a perfectly synchronized performance. ‘BIG Mahotsav’ will be a unique platform for cultural enthusiasts to come together and celebrate every occasion with much fanfare, thereby resulting in a renewed user engagement.

  • Big Magic launches ‘Big Mahotsav’ on 9 September

    Big Magic launches ‘Big Mahotsav’ on 9 September

    MUMBAI: Big Magic, the light hearted entertainment channel is adding yet another engaging and innovtive offering to its bouquet with the launch of ‘BIG Mahotsav’.

    A cultural entertainment event to celebrate popular Indian festivals. Hosted by Padma Shri Awardee & popular folk singer Malini Awasthi, the launch event will celebrate the love and romance of Radha & Krishna with folk music, folklores and performances by notable devotional artists Kumar Vishu and Alok Pandey.

    On the auspicious occasion of Radha Ashtami, the one hour show will be aired on 9 September at 7:30 pm with a repeat telecast on Saturday at 6 pm and Sunday at 7 pm on Big Magic.

    On the launch of BIG Mahotsav, a spokesperson from Big Magic spokesperson said, “BIG Mahotsav is a one-of-a kind special event that celebrates popular Indian festivals. It will capture the authentic essence of the festival with cultural performances by acclaimed artists and folklores. The launch event based on Radha Ashtami, will be the first time that the festival will be celebrated on national television.”

    A special Ras Leela act will engage viewers with a perfectly synchronized performance. ‘BIG Mahotsav’ will be a unique platform for cultural enthusiasts to come together and celebrate every occasion with much fanfare, thereby resulting in a renewed user engagement.

  • SAB TV aims to change female-male skew with HD launch

    SAB TV aims to change female-male skew with HD launch

    MUMBAI: Hoping to redefine the abbreviation of HD from high definition to happiness ka destination is Sony Pictures Networks Television India (SPN) comedy channel Sab TV. The channel is all geared up to launch its HD feed by 5 September.

    Mirroring the prime time programming line-up from its SD channel, the new HD version is to be made available on Tata Sky, Airtel, Dish TV and on cable operators across the country.

    But why did a channel which was launched in 2005 take six years to roll out its HD version? Answering that is Sab TV senior EVP and business head Anooj Kapoor who asserts that it took sometime to launch an HD version as they were upgrading the quality in terms of looks, costumes, sets, etc. Says he, “We did not see any compulsion to get into HD. We wanted to be ready with a string of shows before launching HD. Consistent efforts really ensured that best technical equipment are used for HD which looks good as the rest of the competition. The process is complete now. A different definition of HD, according to me, is very logical as our shows provide comedy and warmth which ultimately brings smiles and happiness to our audience”

    With the male- female skew being 52:48, most of the shows will see female protagonists, says Kapoor. Continuing to resonate the core brand promise Asli Mazaa Sab Ke Saath Aata Hai, the channel has lined up the launch of four to five shows in the next couple of months.

    The male balance will continue. The shows are tailored in such a way that these appeal to males as well. “We will not erode our core audience of males,” says Kapoor. “We are trying to add to that by wooing some GEC watching audience who somehow have this fixation in head that unless it is led by a female protagonist it is not for females. We are trying to get them on board using that mindset which is a big target audience.”

    He further mentions, “The audiences are mildly skewed towards males which gave us the confidence to increasing the female ratio from 48.”

    The differentiator between the two channels is that the HD version will have certain shows, talk shows, things werein people will be invited to provide information about comedy or the genres that were explored successfully.

    The packaging of the HD version of the channel will also be at its premium best. The swish and swirl of the threads in the shades of blue and purple will give a very fresh look to the channel. The threads signify coherence in the audience’s lives, it’s the thread of relations and love, which bind us all together. This new packaging will also be introduced on the SD feed corresponding to the launch HD channel.

    Attempting to be different and innovative, the channel will launch a show titled Iccha Pyaari Naagin Ki on 27 September at 8 pm. It will present a erstwhile concept of the entire idea of naagin (snake woman) that has been seen so far. It will break all the perceptions about naags and naagins that we have seen on the small screen, reveals Kapoor. Iccha is a sweet and charming character who is sent to Earth for rectifying the negative image of snakes made by humans. The show is been produced by Siddharth Malhotra which will be his first production post his exit from Cinevistaas Ltd.

    The other show that will be launched is Dil Deke Dekho which is a mix of male and female protagonists. It is a romantic comedy of three generations. “We might shoot the title song for our show from the original song in the movie Dil Deke Dekho,” said the channel head while singing the same song. The show will launch on 18 October and is produced by Manish Goswami.

    Parivaar 007 will see two daughter-in-laws and sister-in-laws appear sweet but otherwise are RAW agents with the father-in-law being the boss. The show will be a combination of thrill, action and domestic comedy. Slated to launch on 2 November, it is being produced by Sonali Jaffar.

    The channel is also working with Manish Popat from Saregama for a show titled Gupp Chupp.

    “We are not only working on several concepts but are also giving opportunities to several new producers to come on board with us,” adds the channel head.

    But does that mean its long running shows on the channel like Taarak Mehta Ka Ooltah Chashmah, Chidiya Ghar and Bal Veer will come to an end? Certainly not. According to Kapoor, if the ratings are being delivered consistently and if there is a consistent audience, they will continue. “Certain level of ratings is reached through these shows which also makes the advertisers happy as they get their audience and invest more. So there is no point pulling it out. As revenues and ratings go hand in hand, certain shows see a downfall which shall be relooked.”

    Sab TV primarily being an urban centric channel, will certainly target people who view HD and subscribe to HD channels. “We will target the audience who belong to certain strata within the urban audience. HD specifically caters to this certain segment,” he further adds.

    The advertising on both the channels will be dedicated and differentiated from each other. Advertising will be seen not in the first month but post the channel getting stable the ad push will start. “Once we have gained certain availability, we will have advertisers on board for Sab TV HD. There is a certain pattern with high-end advertising in our mind,” voices Kapoor.

    With several OTT/VOD players coming into the picture with major shows in the rom-com genre, is Sab TV seeing any danger from them? “Digital is a revolution across the world. Any channel is similarly under threat like us. You can’t stop it. Till now limited segments are consuming it which is not threatening the overall business model. There are long term challenges post its penetration but I think the solutions will also be available till that time.”

  • SAB TV aims to change female-male skew with HD launch

    SAB TV aims to change female-male skew with HD launch

    MUMBAI: Hoping to redefine the abbreviation of HD from high definition to happiness ka destination is Sony Pictures Networks Television India (SPN) comedy channel Sab TV. The channel is all geared up to launch its HD feed by 5 September.

    Mirroring the prime time programming line-up from its SD channel, the new HD version is to be made available on Tata Sky, Airtel, Dish TV and on cable operators across the country.

    But why did a channel which was launched in 2005 take six years to roll out its HD version? Answering that is Sab TV senior EVP and business head Anooj Kapoor who asserts that it took sometime to launch an HD version as they were upgrading the quality in terms of looks, costumes, sets, etc. Says he, “We did not see any compulsion to get into HD. We wanted to be ready with a string of shows before launching HD. Consistent efforts really ensured that best technical equipment are used for HD which looks good as the rest of the competition. The process is complete now. A different definition of HD, according to me, is very logical as our shows provide comedy and warmth which ultimately brings smiles and happiness to our audience”

    With the male- female skew being 52:48, most of the shows will see female protagonists, says Kapoor. Continuing to resonate the core brand promise Asli Mazaa Sab Ke Saath Aata Hai, the channel has lined up the launch of four to five shows in the next couple of months.

    The male balance will continue. The shows are tailored in such a way that these appeal to males as well. “We will not erode our core audience of males,” says Kapoor. “We are trying to add to that by wooing some GEC watching audience who somehow have this fixation in head that unless it is led by a female protagonist it is not for females. We are trying to get them on board using that mindset which is a big target audience.”

    He further mentions, “The audiences are mildly skewed towards males which gave us the confidence to increasing the female ratio from 48.”

    The differentiator between the two channels is that the HD version will have certain shows, talk shows, things werein people will be invited to provide information about comedy or the genres that were explored successfully.

    The packaging of the HD version of the channel will also be at its premium best. The swish and swirl of the threads in the shades of blue and purple will give a very fresh look to the channel. The threads signify coherence in the audience’s lives, it’s the thread of relations and love, which bind us all together. This new packaging will also be introduced on the SD feed corresponding to the launch HD channel.

    Attempting to be different and innovative, the channel will launch a show titled Iccha Pyaari Naagin Ki on 27 September at 8 pm. It will present a erstwhile concept of the entire idea of naagin (snake woman) that has been seen so far. It will break all the perceptions about naags and naagins that we have seen on the small screen, reveals Kapoor. Iccha is a sweet and charming character who is sent to Earth for rectifying the negative image of snakes made by humans. The show is been produced by Siddharth Malhotra which will be his first production post his exit from Cinevistaas Ltd.

    The other show that will be launched is Dil Deke Dekho which is a mix of male and female protagonists. It is a romantic comedy of three generations. “We might shoot the title song for our show from the original song in the movie Dil Deke Dekho,” said the channel head while singing the same song. The show will launch on 18 October and is produced by Manish Goswami.

    Parivaar 007 will see two daughter-in-laws and sister-in-laws appear sweet but otherwise are RAW agents with the father-in-law being the boss. The show will be a combination of thrill, action and domestic comedy. Slated to launch on 2 November, it is being produced by Sonali Jaffar.

    The channel is also working with Manish Popat from Saregama for a show titled Gupp Chupp.

    “We are not only working on several concepts but are also giving opportunities to several new producers to come on board with us,” adds the channel head.

    But does that mean its long running shows on the channel like Taarak Mehta Ka Ooltah Chashmah, Chidiya Ghar and Bal Veer will come to an end? Certainly not. According to Kapoor, if the ratings are being delivered consistently and if there is a consistent audience, they will continue. “Certain level of ratings is reached through these shows which also makes the advertisers happy as they get their audience and invest more. So there is no point pulling it out. As revenues and ratings go hand in hand, certain shows see a downfall which shall be relooked.”

    Sab TV primarily being an urban centric channel, will certainly target people who view HD and subscribe to HD channels. “We will target the audience who belong to certain strata within the urban audience. HD specifically caters to this certain segment,” he further adds.

    The advertising on both the channels will be dedicated and differentiated from each other. Advertising will be seen not in the first month but post the channel getting stable the ad push will start. “Once we have gained certain availability, we will have advertisers on board for Sab TV HD. There is a certain pattern with high-end advertising in our mind,” voices Kapoor.

    With several OTT/VOD players coming into the picture with major shows in the rom-com genre, is Sab TV seeing any danger from them? “Digital is a revolution across the world. Any channel is similarly under threat like us. You can’t stop it. Till now limited segments are consuming it which is not threatening the overall business model. There are long term challenges post its penetration but I think the solutions will also be available till that time.”

  • SPN India acquires ZEEL’s Ten Sports for USD 385 mn

    SPN India acquires ZEEL’s Ten Sports for USD 385 mn

    MUMBAI: Sony Pictures Networks India (SPNI) today announced that SPN and its affiliates have entered into definitive agreements to acquire TEN Sports Network, owned by Zee Entertainment Enterprises Limited (Zee) and its subsidiaries, for $ 385 million.

    However, completion of the acquisition is subject to regulatory approvals.

    The acquisition will add to SPN’s existing portfolio of channels TEN 1, TEN 1 HD, TEN 2, TEN 3, TEN Golf HD, TEN Cricket, a Zee-Sony co-branded official statement stated.

    TEN Sports which operates in several countries, including the Indian sub-continent, Maldives, Singapore, Hong Kong, Middle East, Caribbean, holds broadcast rights to major cricket boards (South Africa, Pakistan, Sri Lanka, West Indies and Zimbabwe).

    In addition, Ten Sports holds rights to wrestling (WWE), football (UEFA Champions League, UEFA Europe League, French League, English Football League Cup), tennis (WTA Events, ATP events), golf (European Tour, Asian Tour, Ryder Cup, US PGA Championship, LPGA Tour, Professional Golf Tour of India and Golf Channel Block), athletics (Asian Games, Commonwealth Games), motor sports (Moto GP) and cycling (Tour de France) events.

    “I welcome TEN Sports to the Sony family. The acquisition of TEN Sports Network will strengthen SPNI’s offering for viewers of cricket, football and fight sports, complementing our existing portfolio of international and domestic sporting properties. It also aptly demonstrates SPN’s commitment to providing a broad range of sporting entertainment to fans across India and the sub-continent,” the official statement quoted SPNI CEO NP Singh as saying.

    SPN’s sports properties include cricket (IPL, CPL, Ram Slam), football (FIFA 2018 World Cup Russia, UEFA Euro 2016, FIFA World Events including FIFA U-17 World Cup 2017 in India, European and South American Qualifiers for FIFA WC 2018, FIFA Confederations Cup, LaLiga, Serie A, FA Cup, Copa America Centenario, International Champions Cup), tennis (Australian Open, ATP 1000 and 500 World Tour Events, Champions Tennis League), fight sports (TNA, UFC, Pro Wrestling League), basketball (NBA) as well as NFL and Premier Futsal.

    Commenting on the deal, speculated in the media and financial circles for quite some time now, Zee MD Punit Goenka said: “This is a landmark deal for Zee and a step towards a strategic portfolio shuffle as we grow our general entertainment business both in the domestic and overseas markets.”

    Further dwelling on a restructuring and re-jigging of portfolios currently on in Zee, Goenka added: “While we have grown our sports business over the last 10 years through acquisition of content at competitive prices, our focus now is on transforming ourselves into an all-round media and content company, comprising five verticals — broadcast, digital, films, live events, and international business. We continue to move rapidly towards our set business goals. While I have always been proud of our sports business, I strongly believe that Sony will add more value to it by taking it to even greater heights.”
    Sony Pictures Television President, Worldwide Networks, Andy Kaplan said in a statement: “India has been a strong driver of Sony Pictures’ growing networks business for two decades, and sports continue to play a significant role in that growth. The acquisition of TEN Sports, following the launch of SONY ESPN channels, will mean that our Indian networks would reach over 800 million viewers and broadcast many of the most popular and prestigious sporting events in the world.”

    ALSO READ:

    Ten Sports proposed sale: Biz acumen trumps emotions

    http://www.indiantelevision.com/television/tv-channels/sports/ten-sports-proposed-sale-biz-acumen-trumps-emotions-160831

  • SPN India acquires ZEEL’s Ten Sports for USD 385 mn

    SPN India acquires ZEEL’s Ten Sports for USD 385 mn

    MUMBAI: Sony Pictures Networks India (SPNI) today announced that SPN and its affiliates have entered into definitive agreements to acquire TEN Sports Network, owned by Zee Entertainment Enterprises Limited (Zee) and its subsidiaries, for $ 385 million.

    However, completion of the acquisition is subject to regulatory approvals.

    The acquisition will add to SPN’s existing portfolio of channels TEN 1, TEN 1 HD, TEN 2, TEN 3, TEN Golf HD, TEN Cricket, a Zee-Sony co-branded official statement stated.

    TEN Sports which operates in several countries, including the Indian sub-continent, Maldives, Singapore, Hong Kong, Middle East, Caribbean, holds broadcast rights to major cricket boards (South Africa, Pakistan, Sri Lanka, West Indies and Zimbabwe).

    In addition, Ten Sports holds rights to wrestling (WWE), football (UEFA Champions League, UEFA Europe League, French League, English Football League Cup), tennis (WTA Events, ATP events), golf (European Tour, Asian Tour, Ryder Cup, US PGA Championship, LPGA Tour, Professional Golf Tour of India and Golf Channel Block), athletics (Asian Games, Commonwealth Games), motor sports (Moto GP) and cycling (Tour de France) events.

    “I welcome TEN Sports to the Sony family. The acquisition of TEN Sports Network will strengthen SPNI’s offering for viewers of cricket, football and fight sports, complementing our existing portfolio of international and domestic sporting properties. It also aptly demonstrates SPN’s commitment to providing a broad range of sporting entertainment to fans across India and the sub-continent,” the official statement quoted SPNI CEO NP Singh as saying.

    SPN’s sports properties include cricket (IPL, CPL, Ram Slam), football (FIFA 2018 World Cup Russia, UEFA Euro 2016, FIFA World Events including FIFA U-17 World Cup 2017 in India, European and South American Qualifiers for FIFA WC 2018, FIFA Confederations Cup, LaLiga, Serie A, FA Cup, Copa America Centenario, International Champions Cup), tennis (Australian Open, ATP 1000 and 500 World Tour Events, Champions Tennis League), fight sports (TNA, UFC, Pro Wrestling League), basketball (NBA) as well as NFL and Premier Futsal.

    Commenting on the deal, speculated in the media and financial circles for quite some time now, Zee MD Punit Goenka said: “This is a landmark deal for Zee and a step towards a strategic portfolio shuffle as we grow our general entertainment business both in the domestic and overseas markets.”

    Further dwelling on a restructuring and re-jigging of portfolios currently on in Zee, Goenka added: “While we have grown our sports business over the last 10 years through acquisition of content at competitive prices, our focus now is on transforming ourselves into an all-round media and content company, comprising five verticals — broadcast, digital, films, live events, and international business. We continue to move rapidly towards our set business goals. While I have always been proud of our sports business, I strongly believe that Sony will add more value to it by taking it to even greater heights.”
    Sony Pictures Television President, Worldwide Networks, Andy Kaplan said in a statement: “India has been a strong driver of Sony Pictures’ growing networks business for two decades, and sports continue to play a significant role in that growth. The acquisition of TEN Sports, following the launch of SONY ESPN channels, will mean that our Indian networks would reach over 800 million viewers and broadcast many of the most popular and prestigious sporting events in the world.”

    ALSO READ:

    Ten Sports proposed sale: Biz acumen trumps emotions

    http://www.indiantelevision.com/television/tv-channels/sports/ten-sports-proposed-sale-biz-acumen-trumps-emotions-160831

  • &TV to air new series ‘Badho Bahu’

    &TV to air new series ‘Badho Bahu’

    MUMBAI: &TV is all set to air it’s all new drama series Badho Bahu from September 12, every Monday to Friday at 9.30 PM. Produced by Sunny Side Up films and Hum Tum Telefilms Pvt. Ltd, &TV’s latest offering Badho Bahu, is set against the backdrop of Haryana, known to produce some of the best Indian players across various sports. ‘Hatti-Katti’ Komal who is lovingly called as ‘Badho’ (which means ‘too much’ in Haryanavi) is a spunky yet simple girl who like her size has a very big heart. In her bumbling ways, she lands herself helping most people in her town. While Badho is well known for her bigness, Lucky Singh Ahlawatis the most celebrated wrestler in the town. In what seems like a major celestial controversy, Badho is married to Lucky. What follows next is a sincere effort by Badho to win over her husband… Kyunki Husband and Wife main itnidoori hai, kiab ek love story jaroori hai!

    Rytasha Rathore who plays the titular character Komal, aka ‘Badho’ in the show says, “Badho is a character we can all identify with – there is innocence, vulnerability, spunk and a whole myriad of feelings. I’m excited to be playing her because it gives me the chance to do things I wouldn’t do otherwise. The show itself has a lot of warmth and heart to it which I hope the audience enjoys and appreciates. It’s entertaining while also having a deeper meaning.”

    Prince Narula who plays Lakha Singh Ahlawat aka ‘Lucky’ says, “This will be my first attempt at daily soap, so I wanted to take up a show that had unique content which is different from what you see on television these days. I am playing a very challenging character ‘Lucky Singh Ahlawat’ who is a gold medalist wrestler. I have undergone wrestling workshops and followed a strict diet as well. Rytasha and I will be seen as the television’s unconventional couple and I hope the audience appreciates our efforts.”

    In addition to the stellar cast of Prince Narula, Rytasha Rathore and Pankaj Dheer the show includes names like Jaya Ojha, Arhaan Khan and Sangeeta Panwar. Shot across the beautiful towns of Haryana, the show also boasts of a great production and enthralling storytelling that will have the audiences enthralled!